Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
18-30
overindex
across most
categories
(1/2)
Whereas youngest group of
people score higher in almost
all categories, from 46 years
old and older score higher
when it comes to go on
holidays as a couple.
Total
18-30
Index
31-45
Index
46-65
Index
66+
Index
On my own
17%
18%
103
15%
90
18%
108
18%
105
Couple
36%
32%
87
30%
83
43%
118
52%
143
Adventurous
Family w/ children
35%
36%
103
47%
131
30%
84
8%
23
Multigen. family
11%
14%
134
9%
82
9%
82
16%
151
Group
19%
24%
126
20%
105
14%
77
16%
85
On my own
19%
20%
105
17%
93
19%
101
19%
105
Couple
54%
43%
80
47%
86
59%
108
69%
127
Breaks
Family w/ children
25%
32%
126
38%
152
21%
83
5%
21
Multigen. family
11%
17%
152
10%
95
9%
84
9%
83
Group
18%
25%
138
17%
94
16%
90
17%
96
On my own
18%
19%
105
18%
101
17%
96
18%
103
Couple
52%
38%
73
44%
86
59%
113
65%
126
Relax & Food
Family w/ children
25%
32%
129
38%
153
20%
79
4%
16
Multigen. family
10%
20%
201
7%
74
8%
83
7%
71
Group
17%
21%
129
17%
102
14%
82
18%
108
On my own
16%
18%
111
15%
94
16%
96
18%
108
Couple
47%
35%
75
36%
76
54%
114
65%
139
Nature & Culture Family w/ children
32%
36%
114
49%
154
27%
85
7%
21
Multigen. family
Group
13%
21%
161
13%
99
11%
83
9%
70
16%
23%
140
14%
88
14%
83
18%
111
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 2 data collected 9th - 17th September 2020 (N=1,007).
Q24-When thinking about holidays and short breaks in the British Isles you want to take in 2022, what kind of holiday experience are you seeking when going...
Base: 18-30 (N=155), 31-45 (N=268), 46-65 (N=407), 66+ (N=175). * Index vs. total population. Green / Red numbers represent scores that are higher / lower than
the rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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