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Investor Presentaiton

2. Increasing Capacity to Run Climate Change Campaigns on Social Media After ZEG is established, KEMITRAAN received advice from CLUA to assist the communication team reach out to more young people through a series of training activities and capacity building. Following the training, KEMITRAAN'S communications team was tasked with launching two pilot projects in the form of brief public campaigns via ZEG. The target for the campaign was young people aged 18-27 in Indonesia. We apply the hashtag #KaumRebahanBuat Perubahan (Chill People Can Make Changes) to trigger the audience in creating small everyday changes to reduce emissions. The first pilot project was launched between July - October 2021. While the second project will be launched in 2022. During the first project, KEMITRAAN engaged with key opinion leaders, created giveaway activities and managed social media paid ads. The content was aimed at informing viewers about greenhouse gas emissions. In reviewing the results of the first pilot project the organic reach of content was 181 percent higher than expected, while the total organic impressions posts exceeded the target by 153 percent. The total number of followers increased by 455 percent. This has proven to be a great resource for KEMITRAAN to run digital campaigns for other projects to amplify impact, especially among the youth. Gak cuma jodoh, kopi juga bakal jadi langka komikonen 409 Keenakan Rebahan bilin Emisi Kebanyakan Some of the content from Generasi Nol Emisi Instagram account 66 "Since college, I've been a part of an organization dedicated to achieving the Sustainable Development Goals. One of the SDGs targets that must be achieved in 2030 is SDGs no 13, Climate Action. From there, I'd like to raise public awareness about how critical it is for us to do small actions that will have big influence if many people join these actions to mitigate climate change's effects. Then I became interested in the Zero Emissions Generation movement as a platform for young people to express their concerns to the environment." Wong Galo "Because current activities can be carried out online, I use my personal Instagram account as well as the Zero Emission Generation Instagram account to raise awareness about environmental issues. Since ZEG focuses on carbon emissions, one of the campaigns is to reduce clothing waste. So I frequently encourage my friends to participate in upcycling old clothes. I also adopt a new lifestyle of rarely buying new clothes. I hope Indonesians youth would be more conscious of the importance of protecting the environment. As the earth grows older, we must consider the influence of our actions on the long-term sustainability of life. Small actions can have a significant impact on minimizing climate change on Earth." -Dinda Ayudita 1st Runner Up Puteri Indonesia Bengkulu 2022 Generasi Nol Emisi Ambassador 3. Enhancing Transparency in the Implementation of the Acceleration of Sustainable Development in Tanah Papua through multi stakeholder approach (BERKILAU) The passage of the revision to the Law on Special Autonomy in Papua in 2021 together with the Presidential Regulation on Accelerating Development in Papua (Inpres No.9/2020) provide a new impetus to efforts to raise the standards of living of the people and the quality of governance across Papua. KEMITRAAN has begun working with provincial authorities in both West Papua and Papua to identify many of the regulations that will need to be revised to take advantage of these national level initiatives with a focus on promoting low carbon development. At the same KEMITRAAN has been coordinating with three key national level agencies, namely the Ministry of Home Affairs, the Ministry of Environment and Forestry together with the National Development Planning Agency, BAPPENAS. 36 | KEMITRAAN Annual Report 2021 Photo: doc. UNEP 99 KEMITRAAN supported representatives of CSOs in Papua and West Papua to learn how to calculate carbon KEMITRAAN Annual Report 2021 | 37
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