Investor Presentaiton
2. Increasing Capacity to Run Climate
Change Campaigns on Social Media
After ZEG is established, KEMITRAAN
received advice from CLUA to assist
the communication team reach out to
more young people through a series of
training activities and capacity building.
Following the training, KEMITRAAN'S
communications team was tasked
with launching two pilot projects in
the form of brief public campaigns
via ZEG. The target for the campaign
was young people aged 18-27 in
Indonesia. We apply the hashtag
#KaumRebahanBuat Perubahan (Chill
People Can Make Changes) to trigger
the audience in creating small everyday
changes to reduce emissions.
The first pilot project was launched
between July - October 2021. While
the second project will be launched
in 2022. During the first project,
KEMITRAAN engaged with key opinion
leaders, created giveaway activities and
managed social media paid ads. The
content was aimed at informing viewers
about greenhouse gas emissions.
In reviewing the results of the first pilot
project the organic reach of content was
181 percent higher than expected, while
the total organic impressions posts
exceeded the target by 153 percent.
The total number of followers increased
by 455 percent. This has proven to be
a great resource for KEMITRAAN to run
digital campaigns for other projects to
amplify impact, especially among the
youth.
Gak cuma jodoh,
kopi juga bakal
jadi langka
komikonen
409
Keenakan Rebahan
bilin Emisi Kebanyakan
Some of the content from Generasi Nol Emisi
Instagram account
66
"Since college, I've been a part of an organization
dedicated to achieving the Sustainable Development
Goals. One of the SDGs targets that must be achieved in
2030 is SDGs no 13, Climate Action. From there, I'd like to
raise public awareness about how critical it is for us to do
small actions that will have big influence if many people join
these actions to mitigate climate change's effects. Then I became
interested in the Zero Emissions Generation movement as a platform
for young people to express their concerns to the environment."
Wong Galo
"Because current activities can be carried out online, I use my personal
Instagram account as well as the Zero Emission Generation Instagram account
to raise awareness about environmental issues. Since ZEG focuses on carbon
emissions, one of the campaigns is to reduce clothing waste. So I frequently
encourage my friends to participate in upcycling old clothes. I also adopt a new
lifestyle of rarely buying new clothes. I hope Indonesians youth would be more
conscious of the importance of protecting the environment. As the earth grows
older, we must consider the influence of our actions on the long-term sustainability
of life. Small actions can have a significant impact on minimizing climate change
on Earth."
-Dinda Ayudita
1st Runner Up Puteri Indonesia Bengkulu 2022
Generasi Nol Emisi Ambassador
3. Enhancing Transparency in the
Implementation of the Acceleration
of Sustainable Development in Tanah
Papua through multi stakeholder
approach (BERKILAU)
The passage of the revision to the Law
on Special Autonomy in Papua in 2021
together with the Presidential Regulation
on Accelerating Development in
Papua (Inpres No.9/2020) provide a
new impetus to efforts to raise the
standards of living of the people and
the quality of governance across Papua.
KEMITRAAN has begun working with
provincial authorities in both West
Papua and Papua to identify many of the
regulations that will need to be revised
to take advantage of these national level
initiatives with a focus on promoting
low carbon development. At the same
KEMITRAAN has been coordinating
with three key national level agencies,
namely the Ministry of Home Affairs, the
Ministry of Environment and Forestry
together with the National Development
Planning Agency, BAPPENAS.
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| KEMITRAAN Annual Report 2021
Photo: doc. UNEP
99
KEMITRAAN supported representatives of CSOs in Papua
and West Papua to learn how to calculate carbon
KEMITRAAN Annual Report 2021 |
37View entire presentation