Investor Presentaiton
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Some guidelines to use when making charts and posters:
Charts and posters should be large enough to be seen at 30 feet.
Use letters in size from 1 inch to 3 inches high.
Use a combination of capital and lower case letters.
Use simple solid block-type letters.
Use bold or heavy lined letters in preference to the thin, light or short, squatty letters.
To emphasize a word, vary style of letter. Use color to emphasize words.
Allow a margin on top and sides and slightly more on the bottom.
Do not mix letters of various colors within words. They are difficult to read.
TEXT
Any writing you put on computer slides in your presentation is called text. Using a computer gives you
many options to how much text you have, the color of the text, the fonts and sizes of text. Below are tips
to remember about the text in your presentation.
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Use the 6 X 6 rule -This rule states that you should have no more than six lines on a slide and no
more than six words each line. Using this rule prevents you from putting too much information on
the slide. A common mistake is typing everything you want to say. This takes attention off you be-
cause the audience reads the information themselves and stops listening to you. And, since people
read at a different speed than they listen this can become very distracting.
Use easy-to-read fonts - While there are lots of different fonts you could use, stick to basic fonts
like Arial and Times New Roman. Basic fonts are easier to read and can be found on most comput-
ers. This is important if you plan to copy your presentation onto a CD or portable drive for use in
another computer. If the second computer does not have the fonts you used in making your presen-
tation, it will replace it with a font that is similar. This similar font might totally change the spacing of
text on lines. Using basic, simple fonts can help prevent this from happening.
• Limit font types and sizes - Try not to use more than two types and sizes of fonts in a presenta-
tion. For instance, one font might be used for the titles and another the rest of the text in your
slides. The size of the fonts in your presentation should be consistent throughout. That means all
titles on each slide should be the same size and the body of the slide text should be the same size.
The recommended minimum sizes for text are:
о Slide title text - 44 points
о Body of slide text - 28 points
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Common fonts are Arial and Times New Roman
Slide Title
Slide Title
Body of slide text
Body of slide text
Arial
Times New
Roman
• Case size AVOID ALL CAPS- TEXT IN ALL CAPITAL LETTERS ARE HARDER TO READ than case
that has both upper and lower letters.
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Use bold for emphasis. Use it sparingly, for headlines or a word here and there.
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