Hydrafacial Investor Conference Presentation Deck slide image

Hydrafacial Investor Conference Presentation Deck

POWERFUL FLYWHEEL DESIGNED TO DRIVE COMPETITIVE POSITIONING E GROWING DELIVERY SYSTEMS D FAVORABLE SPA/CLINIC ECONOMICS BEAUTYHEALTH" C PASSIONATE ESTHETICIANS A DIFFERENTIATED OFFERING Source: Third party research 2019 reflecting pre-COVID conditions B ENGAGED CONSUMERS A Differentiated offering to build brand B Strong base of engaged consumers to fuel growth 50-60% Millennials (vs. ~40% of facial users), a highly engaged demo U D ● ● Technologically advanced offering with high consumer and provider engagement Customization/Personalization to skin concern Passionate esthetician community to recommend HydraFacial Avid social discussion; 5x more esthetician posts than competitors ● 15% of users get 4+ HydraFacial treatments in a given year 40 NPS (vs. 5-15 NPS for other skincare brands used by our customers) . Estheticians actively recommending (80 NPS; 45% of users learned about HydraFacial from their provider) Estheticians make ~20% more than from a traditional facial Favorable spa/clinic economics to increase HydraFacial share Payback of delivery system in ~5 months E Growing installed base to fund new investments As HydraFacial grows, investing in training to expand upon esthetician loyalty Investing in targeted S&M investments to create deeply loved brand and R&D efforts to improve offering/create innovative products 15
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