Wix Results Presentation Deck

Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings After 1 Quarter 0.4x $64 Q1'22 Cohort $28 ... After 5 Quarters 1.2x 13 Company Overview | May 2022 $81 Q1'21 Cohort $98 . After 9 Quarters 2.4x $57 $137 Q1'20 Cohort Note: Data as of March 31, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. After 13 Quarters 3.1x $55 Q1'19 Cohort $169 Marketing Cost ($ millions) After 17 Quarters 4.5x $44 Q1'18 Cohort $196 Cohort Bookings ($ millions) Wix

View entire presentation