Wix Results Presentation Deck
Existing Cohorts are a Growing Source
of Future Bookings
Actual and Potential Future Bookings From Q1'10-Q4'21 Cohorts
$15.7 Billion
Expected future bookings over next 10
years from existing cohorts
Q1'10 Q4'10 Q3'11 Q2'12 Q1'13 Q4'13
Q3'14 Q2'15 Q1'16
Q4'16 Q3'17 Q2'18 Q1'19 Q4'19 Q3'20 Q2'21 Q1'22
Note: Data represents actual bookings from Q1'10-Q4'21 cohorts since creation and forecasted future cumulative
bookings through Q4'31, based on current cohort behavior. Beginning in Q3 2020, we included expected future
bookings from Wix Payments. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker
funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.
22 Company Overview | February 2022
2010
Q4'22 Q3'23 Q2'24 Q1'25 Q4'25 Q3'26
2011
2012
2013
2014
2015
Q2'27
2016
Q1'28
Q4'28 Q3'29 Q2'30 Q1'31 Q4'31
2017 ●2018 ●2019
2020
2021
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