Wix Results Presentation Deck

Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 4 Quarters 1.1 X $25 $28 To Date Q1'16 Cohort¹ After 8 Quarters 2.2x $19 $43 To Date Q1'15 Cohort¹ After 12 Quarters 3.3x $18 hort Net Collections ($ million) Marketing Cost ($ million) Note: Data as of December 31, 2016 ¹Excludes $6 million in Q1'15 and ~$7 million in Q1'16 for brand marketing expenses Wix.com $57 To Date Q1'14 Cohort After 16 Quarters 6.0x $49 To Date $8 Q1'13 Cohort After 20 Quarters 5.7x $27 To Date $5 Q1'12 Cohort 13

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