#1endif midcp to 01011 th ig 10 0 INVESTOR DAY 2023 endif ile="eof" then cing en plks)). 0.11101100001 STOD Aiks, Our Path to Ipsos 2025: go sub A Strategic Update Open to kon_ file$ docType&.GetDocumentType() if docType&=1 then else 00 end go to kon S&,04 S&-1211, 10 ample 605, 2001 72, C 0 401 0 0 721 TRUE 1 1024, 72, 72, TRUE 0, 821, 1211 mpl 14 June 2023 2012/2 万 0 0 0908, 72, 720 TRUE Logo& getline(c cout cin shif hi We 00 out out ir GAME CHANGERS Ipsos#2AGENDA 1| 2 3 WHY IPSOS? Ben Page, CEO UPDATE on our 2025 Growth Plan Ben Page, CEO. Trinh Tu, Head of Public Affairs, UK. IPSOS' TECHNOLOGY 4 ROADMAP 5 དྷ། & GENERATIVE AI Michel Guidi, COO. Andrei Postoaca Head of Ipsos Digital & Ipsos Synthesio. Jacquie Matthews, Global Service Line Leader, Ipsos UU. Driving value creation through ESG Lauren Demar, Chief Sustainability Officer & Global Head of ESG KEY FINANCIALS Dan Lévy, CFO 2 Ipsos | 2023 Investor Day 6| CONCLUSION & Q&As Ipsos#31 WHY IPSOS? Ben Page, CEO Ipsos#4Ipsos | 2023 Investor Day THE WORLD IS COMPLEX Ipsos#5POLYCRISES A MONA LISA WORLD MORE DATA FAKE NEWS, ALTERNATIVE TRUTHS COLLECTIVE MISPERCEPTIONS MALICIOUS INTERFERENCE GEOPOLITICAL TENSIONS - 5 Ipsos | 2023 Investor Day Ipsos#6COMPANIES AND GOVERNMENTS NEED INSIG THAT ARE... Accurate Relevant Analysed ACTIONABLE At Ipsos this is what we deliver And we are uniquely positioned to do so 6 Ipsos | 2023 Investor Day Ipsos#7Our Raison d'être: "Deliver reliable information for a true understanding of society, markets and people - - to help the world to make better decisions" - 7 Ipsos | 2023 Investor Day Ipsos#8IPSOS IS BUILT TO MAKE SENSE OF COMPLEXITY 8 Ipsos | 2023 Investor Day Ipsos#9WHY IPSOS IS UNIQUE Digitizing all data sources 8+ in f You Tabe 0 O o www .com 00 0.000 32 With the best of human intelligence 9 Ipsos | 2023 Investor Day Ipsos#10The best of ONLINE Ipsos.digital Real time consumer connections the modern way and OFFLINE Ipsos SPEED SECURITY SIMPLICITY I SUBSTANCE 10 Ipsos | 2023 Investor Day Some of the largest FACE-TO-FACE interviewing capabilities in the market Key in some major markets like India and for projects like Covid testing Ipsos#11IN MANY COUNTRIES, SPEAKING TO PEOPLE IN REAL LIFE REMAINS A NECESSITY Connected population as a share of total population Thailand Brazil Middle East & North Africa Source: World Bank Arab World Mexico China South Africa 73% 72% 77% 76% 76% 81% Egypt 72% World 63% Indonesia 62% India 46% Sub-Saharan Africa 36% Pakistan 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 11 OIpsos | 2023 Investor Day Ipsos#12Pakistan Nigeria Turkey IN MANY COUNTRIES, SPEAKING TO PEOPLE IN REAL LIFE REMAINS A NECESSITY Share of Ipsos interviews conducted OFFLINE (2022) India Kenya Indonesia South Africa Egypt Malaysia China Colombia Italy United Kingdom France Germany Mexico 19% 12 Ipsos | 2023 Investor Day 30% 29% 24% 22% 97% 92% 89% 87% 86% 77% 74% 61% 58% 48% 43% .' .' .' .' .' .' .. Offline: face-to-face and telephone Ipsos#13THE WHOLE HUMAN and all of humans Consumer, client, citizen, employee, patient, professional (B2B)... Reaching people wherever they are online AND offline: Young and old Majority and under-heard minorities • Hard-to-reach audiences 13- OIpsos | 2023 Investor Day Ipsos#14EXPERTISE IN ALL SPHERES of market and opinion research Only player to offer a complete offer to understand society, markets and people CONSUMERS 47% Trackers: Brand Health Tracking Advertising testing: Creative Excellence Product testing: Innovation Qualitative studies: Ipsos UU Market Strategy & Understanding ROI/ Optimization: Data Delivery: 17% DOCTORS AND PATIENTS Healthcare: CITIZENS 16% Corporate Reputation Pharma sector Public Affairs CUSTOMERS & EMPLOYEES 20% Audience Measurement Ipsos MMA Observer Social Intelligence Analytics Advisory: 14Ipsos | 2023 Investor Day Strategy3 Automotive & Mobility Development Customer Experience Channel Performance Share of revenue 2022. Ipsos#15PRESENT AT ALL STAGES of the information value chain We control our data and know where it originates DEFINITION OF NEEDS DATA COLLECTION, PRODUCTION DATA INTEGRATION & ANALYTICS INSIGHTS, ACTIVATION & ADVISORY for impact Client Organisation Local / Global teams Operations Panels Data Scientists Ipsos Experts Researchers & sector experts 15 Ipsos | 2023 Investor Day Ipsos#16GLOBAL COVERAGE, LOCAL UNDERSTANDING 250 offices in 90 countries Operations in over 130 countries United States United Kingdom China France Germany Ukraine Kuwait Zambia Panama Kosovo 16 Ipsos | 2023 Investor Day Ipsos#17TRUTH delivered to decision makers The highest standards in statistically representative panels Some of the best forecasting tools available on the market Polling results among the most accurate in the industry Our clients trust us: 9/10 satisfaction score in 2022 17 Ipsos | 2023 Investor Day Ipsos#18LET OUR CLIENTS SPEAK NOVARTIS "Outstanding. Thought-provoking, heart- wrenching." Campbell's "Our partnership with Ipsos has delivered significant value to our business. In this uncertain retail climate, we had the best possible information guiding our decisions." Snap Inc. "Working with Ipsos brought expertise and credibility to deliver high-class insights that will have a strong impact on our business." havas media "Audience granularity including geography, lifestyle and ethnicity is helping us better understand nuances between social platforms. We're able to guide appropriate platform budgeting decisions to reach audiences more effectively." 18- OIpsos | 2023 Investor Day Ipsos#19RESPONDING TO CLIENTS' NEEDS via a dedicated team 19 Ipsos | 2023 Investor Day THE CLIENT ORGANISATION 240+ senior professionals working with global and local clients Ipsos#20A ONE-STOP SHOP for decision makers from all sectors Competitors by sectors Competitors by specialties 20 Ipsos | 2023 Investor Day momentive IQVIA Web listening Healthcare DIY Local players KANTAR PUBLIC= Public Affairs Ipsos Tech- Enabled Data providers sprinklr EFM qualtrics.M Medallia NielsenIQ KANTAR CPG GFK Audience Measurement Cint dynata KANTAR Nielsen with cross-expertise, unified and modular offers Ipsos#21OUR LARGE CLIENTS RELY On this cross-country & cross-sector expertise # OF SERVICE LINES ON TOP 20 CLIENTS 12 TO 16 8 TO 12 < 8 # OF MARKETS < 20 20 TO 40 > 40 21 Ipsos | 2023 Investor Day Ipsos#222 UPDATE on our 2025 Growth Plan Ben Page CEO Trinh Tu Head of Public Affairs, UK Ipsos#23CONFIRMING OUR STRATEGIC PRIORITIES ENABLERS GROWTH DRIVERS Increase investments in Keep people at the technology and data heart of our strategy analytics Focus on key geographies and services Smart acquisitions 23- OIpsos | 2023 Investor Day Ipsos#24MOVING FORWARD ON OUR KEY FOCUS AREAS GEOGRAPHIES > USA Rest of top 10 (United Kingdom, China, India, France, Germany...) Other markets 24 Ipsos | 2023 Investor Day SERVICES & SECTORS PEOPLE & TECH Keep People at Public Sector the Heart of our Strategy Healthcare Ipsos.Digital > Tech and Media clients Increase investments Technology Data analytics Ipsos#25Public Affairs Trinh Tu Head of Public Affairs, UK Ipsos#26OUR COMPETITIVE ADVANTAGE LEADER: Ipsos Public Affairs is the global market leader LONG HERITAGE: TEAMS: in public sector research UK, CA, FR, US PARTNERSHIPS: with academics and think tanks amplifies impact 26 Ipsos | 2023 Investor Day Austria Mozambique Australia Netherlands Belgium New Zealand Bolivia Nigeria Bosnia Norway Brazil Pakistan Canada Chile Peru Serbia Colombia Singapore Multi-disciplinary well networked teams with policy area specialisms Croatia France South Africa South Korea Germany Spain India Sweden Indonesia Switzerland Ireland Tanzania Turkey Kenya Uganda UK Lebanon Ukraine Macedonia USA Malaysia Zambia Mexico Room for ongoing growth and diversification Italy KSA Ipsos#27CLIENTS' NEEDS ARE EVOLVING Macro Trends %0.878 %0.0562 %0.3929 14 37 %1.0638 3.6394 %1 2193.7854 %0.7933 90-878 %2.2494 62.7214 1.4.193937 TWIRTARUKER 1.2191 %0.0562 %0.3929%2.7214 $2.9239107 %0.378 0.3929 32550 878 %1.06382483.1837 % 3.5301% %2.336 %23282 FOR SIT A www TRANKEN AEW SEDED TRENG W 27092 Inflation Growing inequality and opportunity 27- OIpsos | 2023 Investor Day Dynamic populations silence LEGITIMATE Geopolitical tensions Opportunities Increased pressures on governments drives research to understand citizens' expectations Expansion of NGOs and private sector Deglobalization Our fragile planet Meeting clients' demand for both speed and quality Ipsos#28PROVIDING HIGH QUALITY EVIDENCE TO CLIENTS European Union Agency for Fundamental Rights Ofcom KE Understanding prevalence of violence against women Meet an evidence gap Complex design Sensitive topic and audience Multi-country face-to-face fieldwork FACT Assessing impact of trials to increase online media plurality Fusion of qualitative and passive data Using technology to monitor in real- time participants' social media use pre- and post-intervention 28-Ipsos | 2023 Investor Day Ipsos#29OUR FOOTHOLD ON GROWTH IS STRONG Deep insight into policies with breadth of methods and data capabilities 29 Ipsos | 2023 Investor Day POLICY EXPERTISE METHODS EXPERTISE GLOBAL DATA COLLECTION Ipsos#30KNOWLEDGEPANEL® EXPANSION Providing a premium and reliable source of nationally representative data at speed 30 Ipsos | 2023 Investor Day 1 Fuel profile and brand recognition 2 Revenue gains in market where KnowledgePanelⓇ is present 13 Unique capability as platform to expand our presence across EU markets Ipsos#3131 Ipsos | 2023 Investor Day * GOOD PROGRESS, ON TARGET WITH GROWTH PLAN Fuelled by: Rapid growth of policy evaluation including expansion into new sub-markets Successful selling of policy advisory, behavioural and citizen engagement to new and existing clients Added value through increased fusion of primary, administrative and passive data Continued expansion of the KnowledgePanelⓇ across EU and the rest of the world Ipsos#32Healthcare Ipsos#33A STRUCTURALLY GROWING INDUSTRY HEALTHCARE: A STRATEGIC PRIORITY SOLUTIONS DRIVING GROWTH Ageing population 11 SYNDICATED STUDIES Greater access to healthcare services Tech development & accelerated drug discovery Multi-stakeholder studies, repeated overtime 2 COMMERCIAL STRATEGY: Demand assessment, forecasting and patient journey 3 LAUNCH SOLUTIONS: Helping clients to succeed in product launching 14 CLINICAL RESEARCH: Generating real-world evidence for regulatory submissions or publication 33 Ipsos | 2023 Investor Day Ipsos | 2023 Investor Day Ipsos#34Key Markets Ipsos#35Unsplash Unsplasha splash Unsplash+ Lensplush+ Unsplash+Unsplash+ Ulmane splashe Unsplash Unsplash+ Unsplight Unsplash+ Unsplash+ 35 Ipsos | 2023 Investor Day Unsplas MASSIVE POTENTIAL IN THE UNITED STATES Unsplas 62b$ Market size: ~half of the MR industry Onsplan 46b$ <1b$ Market size - adressable: Established market $20b and Tech-enabled market $26b Ipsos turnover with less than 10 players > $500M Ipsos is largely underpenetrated in this fragmented market Ipsos#36IPSOS BEST PLACED TO CONTINUE EXPANDING THERE +12% Organic growth 2022 vs 2021 Example of growth drivers |1 B2B Accelerating our B2B growth, leveraging Xperiti's scalable platform |2 Start of 2023: Temporary headwinds on tech clients structural demand remains strong Alignment with our clients' critical priorities Current topics: Al and ESG 3 Programmatic Approach Highly differentiated offering and clear go-to-market plans 36 Ipsos | 2023 Investor Day Ipsos#37B2B: BUILDING ON OUR MOMENTUM TO CAPTURE THE FULL MARKET OPPORTUNITY We work with (72% of US businesses are predominantly B2B 16 of the top 30 largest B2B companies in the US Cloud Computing Market size: $790B (larger than Beverages) 37 Ipsos | 2023 Investor Day Ipsos#38XPERITI ACQUISITION: WE ARE CREATING THE FIRST TECH-ENABLED B2B MARKET RESEARCH COMPANY xperiti Fully digitalized platform that leverages Al to recruit professionals real-time across 130 countries > Traditional Research Firms Ipsos Tech-Enabled Expert Networks xperiti m backing for an e Combo Uniemals 38 Ipsos | 2023 Investor Day Dr. Rafi Gidron npreg MURGAN 1500 305 Traditional Expert Networks Ipsos#39Unsplash Unsplash+ Unsplash+ Unsplashi Unsplash+ Unsplash plash+ Unsplash Unsplash+ Unsplash+ Linsplash+ Unsplashy Unsplash- Unsplash Unsplash+ Un Unsplash+ Unsplash+ Unspla Unsplash+ Unsplash+ Unsplash+ Unspla Unsplash+ Unspi Unsplash+ Unsplash+ Unsash+ Unspla 11+ Upsplash+ Unsplash+ Unsplash+ Unsplash+ Unsplash+ Unsplash+ Unsplash+ 39 Ipsos | 2023 Investor Day * Unsplash+ STRENGTHENING OUR MARKET LEADER POSITION IN CHINA Stable despite Covid in 2022 Acquisition of Shanghai Focus RX in 2023 Rebounding in 2023 despite uncertain macroeconomic environment Chinese quarterly GDP growth rate 5% 4% 3% 2% 1% 0% -1% -2% -3% Q1-21 Q2-21 Q3-21 Q4-21 Q1-22 Q2-22 Q3-22 Q4-22 Q1-23 Source: National Bureau of Statistics of China Ipsos#40KEY GROWTH SECTORS IN CHINA Chinese Brands Going Global 40 - Research-based B2B Advisory Services New Energy Vehicles (NEV) RX/Pharma Local Fast-Moving Consumer Goods Ipsos | 2023 Investor Day Ipsos#4141 Ipsos | 2023 Investor Day * GROWING IN INDIA 10%+ Expected market research industry growth ~6% GDP growth A global growth engine and a global capability centre IPSOS IN INDIA mal Continued double digit growth R Now 2nd-largest player on the market 23 #1 Public Affairs, Healthcare, Automotive & Innovation Ipsos#42INDIA: OUR NEXT STEPS FOR CONTINUED MOMENTUM 1 Scale up Public Affairs, Advisory & Healthcare 2 Invest in Technology & Media sector 3 Integrated access strategy Focused acquisitions to build scale 42 Ipsos | 2023 Investor Day Ipsos#43Smart Acquisitions Ipsos#44M&A PRIORITIES 1 Key Markets US, UK, France, Germany, Japan, China, India 3 Tech and Science Access to respondents, Platforms, Data Science 44Ipsos | 2023 Investor Day 12 4 Key Services Public Affairs, Healthcare, Advisory, User Experience An opportunistic approach to strengthen other segments or geographies Ipsos#45M&A ACTIVITY & OUTLOOK M&A team strengthened 150+ potential targets analyzed in 9 months 2 acquisitions finalised: Xperiti, Focus RX Letters Of Intent Several signed or in preparation Discussions A dozen in progress, including with several large organisations 45 - Ipsos | 2023 Investor Day Ipsos#463 KEY FINANCIALS Dan Lévy Chief Financial Officer Ipsos#47GROWTH PLAN 2025: FINANCIAL TARGETS REVENUE €3billion by 2025 5-7% Organic growth 47 Ipsos | 2023 Investor Day OPERATING MARGIN >13% in 2025 Ipsos#48STRUCTURAL DRIVERS FOR PROFITABILITY IMPROVEMENTS BUSINESS MIX ONLINE DATA COLLECTION Shift offline to online with higher GM PROCESS STREAMLINING ON OPERATIONS End to end platform from panels to results reporting Panels internalization Promising impact of Generative Al Coding and scripting Ipsos.Digital USA Advisory Data Analytics - Results reporting 48- Ipsos | 2023 Investor Day - Translation Ipsos#49A DIVERSE AND RESILIENT BUSINESS MODEL GEOGRAPHIES SECTORS CLIENTS Americas Asia Pac. w/o China Other CPG Retail 11% 12% w/o USA 7% Auto 24% 33% US 5% EMEA w/o UK & France 22% France 5% 7% China 15% Financial 9% Services 11% Public 16% UK Pharma 49 Ipsos | 2023 Investor Day 17% Top 10 19% TMT 26% Top 20 Share of revenue in 2022 Ipsos#50A STRONG CASH GENERATIVE AND SOUND FINANCIAL PROFILE UNDRAWN CREDIT LINES €490m+ with maturity > 1Y FREE CASH FLOW 214m€ NET DEBT 69m€ LEVERAGE X0.2 DEBT BY MATURITY 48 300 15 As of end of Dec. 2022 50 Ipsos | 2023 Investor Day 62 2023 2024 2025 2026 2027 2028 As of June 2023 Ipsos#51GROWTH PLAN 2025: CASH ALLOCATION PLAN FUNDS USAGE Additional debt as of 31/12/2025 Up to 600 M€ Max leverage: 2x Projected Approx. 900 M€ Free Cash Flow Over 4 years 51 Ipsos | 2023 Investor Day 500 to 700 M€ Acquisitions Up to 200 M€ Up to 300 M€ Up to 300 M€ Additional investment CAPEX Dividends 25%-30% of Adjusted EPS Share buybacks 115M€ for employee free shares Up to 185M€ in new buyback program (up to 2%/year of capital) Ipsos#52RETURN TO INVESTORS 52 EARNING PER SHARE 2.80 € 5.12 € 0.88 € DIVIDENDS |Ï.11 2018 1.35 € 2019 2020 2021 2022 2018 2019 2020 2021 2022 Adjusted diluted EPS attributable to owners of the parent SHARE BUY BACK for cancellation 10 M€ 2022 27 M€ 2023 YTD Ipsos Ipsos | 2023 Investor Day#532023 GUIDANCE CONFIRMED UNCERTAINTIES Macro context and China rebound Temporary headwinds in Big Tech clients ORDER BOOK UPDATE End of May acquisition % of revenue in line with guidance ORGANIC GROWTH Around 5% OPERATING MARGIN 66% 68% 66% 65% 65% 62% Around 13% 2018 2019 2020 2021 2022 2023 Growth acceleration since January 53 Ipsos | 2023 Investor Day Ipsos#544 IPSOS' TECHNOLOGY ROADMAP & GENERATIVE AI Michel Guidi Chief Operating Officer Andrei Postoaca Head of Ipsos Digital & Ipsos Synthesio Jacquie Matthews Global Service Line Leader, Qualitative Research Ipsos#55BUILDING AN END-TO-END PROPRIETARY PLATFORM Panel One RESPONDENT ACCESS Haskia ΣΣ SURVEY inFOTOOLS La ANALYSIS & REPORTING CAPABILITIES 360° view of all respondent activities Project management High-end multi-modal survey engine Low/no code environment "Tableau" of market research BENEFITS Improved respondent reach and engagement Higher survey conversion rates Automation & efficiency New question types enhanced with Al Real-time, granular and flexible reporting for clients 55 Ipsos | 2023 Investor Day Ipsos#56OUR COMMON TECH STACK FOR IPSOS SERVICES SIMSTORE KNOWLEDGE PANEL COMMUNITIES Unique Product Elements IPSOS.DIGITAL FAST FACTS IPSOS.DIGITAL CREATIVE TEST IPSOS.DIGITAL INNOTEST Panel One Access to respondents Common Platform Elements Shared across all Services Haskia 56 Ipsos | 2023 Investor Day Survey inFOTOOLS Analysis & Reporting OTHER PRODUCTS... Ipsos#57Ipsos.Digital The Ipsos self-service research platform for fast answers you can trust Andrei Postoaca Head of Ipsos. Digital & Ipsos Synthesio Ipsos#58WE INVEST IN GROWING OUR PANELS PANEL SIZE +18% May 23 Vs May 22 I PANEL HEALTH 84% Monthly retention rate May 22 was 80% I PANEL QUALITY 99.66% % flawless projects May 22 was 99.46% 63 Ipsos | 2023 Investor Day A ******** 887 323 887 323 LOGIN Ipsos#59' . ' . ' . ' . ' . ' . '.'. GENERATIVE AI IS A DRIVER FOR PROFITABILITY IMPROVEMENT EXPLORING THE CHANGING AI LANDSCAPE From analytical to generative Al Jark M AUTOR IPSOS VIEWS GAME CHANGERS We produce Data that is unique, digitizing all data sources With the best of human intelligence To deliver accurate, relevant, analysed, actionable insights Generative Al is an opportunity to improve speed and productivity, and create new revenue streams And to differentiate with our unique approach to Responsible Al 64 - Ipsos | 2023 Investor Day Ipsos#60IPSOS HAS A HEAD START ON AI 66 Ipsos | 2023 Investor Day Rohingya arrivals since Aug 25, 2017 559,000 in new makeshift sites. and refugee camps More than Ukhiya Kutupalong/Balukhall Expansion Burma Para Thangkhall Kutupalong Camp Hakimpara Baggohn TEKNAL Unchipmong 50,000 Shamlapur 25,000 50,000 Fewer than 25,000 Cox's Bazar, Bangladesh 46,000 with host communities in Ukhiya and Teknaf Leda Nayapara Camp Rakhine State Myanmar World Bank Awards : . 2017 Africa • • • 2018 SE Asia President Award 2020 2022 South East Asia 2023 Sustainable Development Ipsos#61INNOPREDICT: CONCEPT TESTING THROUGH AI- POWERED PREDICTIVE ANALYTICS 67 Ipsos | 2023 Investor Day Ipsos Ipsos#62IPSOS WILL WIN WITH OUR UNIQUE, HIGH-QUALITY DATA... Alternative datasets Macro and micro environmental factors Social & Search O Data Consumer Needs, Expressions & Trends 609 鱒 Consumer Attitudes 68 Ipsos | 2023 Investor Day Consumer Behaviors Digital Behavioral Data Survey Data Ipsos#63IPSOS WILL LEAD WITH OUR EXPERTS Train Models 700 Data Scientists, Statisticians & Data Modellers Engineer Prompts 10,000 Researchers across the world are experts at asking the right question INSIGHTS, ACTIVATION & ADVISORY for impact Benchmark & Validate 3,000 Operational Data Specialists 69 Ipsos | 2023 Investor Day Ipsos#64GENERATIVE AI : 12 IMMEDIATE USE CASES Translation Creating Custom Multi-Lingual Questionnaires ☑ Translation of Open-Ended Responses Multi-Lingual Transcription of Interviews Multi-Lingual Sentiment Analysis of Unstructured Text Analytics ☑ Summarization of Text and Audio based Content (and Video) Production 08 Classification of Open-Ended Responses 荀 Multi-Source Insights C Automated DP- Report Generation Virtual Research Creating Sampling Automated Call Assistant Plan for Surveys Centers for CATI Data Modeling and Analytics Ipsos#6572 Ipsos | 2023 Investor Day uma n Interaction 160,000 people we talk with in-depth each year around the world 125,000 online community members interacting with each other and Ipsos 100,000 hours of video recordings each year Ipsos#6673- GENERATIVE AI WILL BE AN ENABLER Ipsos | 2023 Investor Day Ipsos#67AN ENABLER: THROUGH THE SPEED OF INSIGHTS TO MARKET 1 ■ Translation Transcription to text ■ Thematic Analysis 74-Ipsos | 2023 Investor Day 1,000 member, 52-week community Ipsos#68AN ENABLER: THROUGH POWERFUL COLLABORATION Client Ipsos Client 2 Research objective: to ideate new ideas and concepts for the category 75 Ipsos | 2023 Investor Day Ipsos share 8. teamwork 8 8 vision Like project team work planing. idea* IDEA think QQ= ✓ network → work talk, @ OK! growth 888 team 83 Mail ह 3 & plan Like! 838 0000 Idea Big R Strategy! @ Client S target Success! idea Super Consumer think Generative Al Client Ipsos#69AN ENABLER: IN OPENING NEW REVENUE STREAMS 300 consumers 3 X 1 hour each = 300 video hours for one project 76 Ipsos | 2023 Investor Day 300 clients Ipsos#70AI COULD ASSIST CLIENTS THINKING THIS WILL ALLOW THEM MORE OPPORTUNITY FOR DIY RESEARCH What Ipsos brings goes further: ■The well-crafted, non-obvious, iterative questions ■ Proven frameworks for an additional layer of analysis and interpretation 77- Ipsos | 2023 Investor Day 766 Zaninistration Accounting harkesing #Publicity sion Revanch Manufacturing Ipsos#71WHAT'S NEXT? 1 A UNIQUE APPROACH TOWARDS RESPONSIBLE AI 12 ENTERPRISE AGREEMENTS WITH GENERATIVE AI LEADERS 3 79 Ipsos | 2023 Investor Day STRONG COMMUNITY OF PRACTICE DEVELOPING NEW APPLICATIONS 4 HELP OUR CLIENTS WITH THEIR GENERATIVE AI NEEDS Ipsos#72CLEAR ROADMAP, PROCEEDING WITH SPEED Tactical TODAY Strategic Transformational Assess Onboard Learn Prototype Responsible Al Framework Education & Best Practices Technology Acquisition Use Case Prioritization Communities of Practice Ipsos Facto Ipsos Trained Models Core Platforms Roadmap Generative Al policy published. RAI tooling, documentation & data governance Hands-on labs for business and technical early adopters. Agreements with leading technology providers Sponsorship from 10 Global Service lines to prioritize use cases 190+ member community and country taskforces Proprietary secure, private platform with models from leading providers Proprietary models with Ipsos Data & Frameworks New ways of working. 80 Ipsos | 2023 Investor Day Trial Adopt Automate Scale Ipsos#7381 - Ipsos | 2023 Investor Day SECURITY SIMPLICITY SPEED SUBSTANCE BE BE SURE. ACT SURE MOVE BE SURE GO SMARTER. FASTER. FURTHER. Ipsos#7457 Driving value creation through ESG Lauren Demar Chief Sustainability Officer & Global Head of ESG Ipsos#75ESG AS A DRIVER OF OUR VALUE CREATION We give businesses, governments and public bodies the confidence they need to take the right actions for the: benefit of people and the planet, to drive long-term prosperity for all. We apply the same standards to our own actions. Commercial Opportunity We Are Uniquely Placed 83 Ipsos | 2023 Investor Day 户 Multi-stakeholder Relevance Ipsos#76CONTINUED BROAD RECOGNITION OF OUR ESG PERFORMANCE UN GLOBAL COMPACT United Nations Global Compact ecovadis Ipsos Advanced Level Active Learner Ipsos Group Ipsos, Top 1%-Platinum Top 5% - Gold 6.4/10 Ipsos MSCI ↑ AAA AA LEADER CDP Top 25% Silver Top 50%-Bronze A BBB BB B AVERAGE Ipsos LAGGARD CCC Carbon Disclosure Project Leadership Management Awareness Disclosure 84 Ipsos | 2023 Investor Day FT FINANCIAL CLIMATE TIMES statista LEADERS 2022 MENU Le Point Palmarès RSE - Les entreprises les plus reponsables en 2022 - Le Point Découvrez en exclusivité le classement général 2022 des 250 entreprises les plus responsables de France. En partenariat avec l'institut Statista, Le Point a classé les entreprises françaises, tous secteurs d'activité confondus, en s'appuyant sur les 3 piliers de la Responsabilité Sociétale des Entreprises (RSE): l'environnement, le social et la gouvernance. Ce classement vous permet en un coup d'oeil d'analyser la contribution des entreprises aux enjeux du développement durable grâce à un classement RSE. Capital Les meilleurs employeurs 2023 PALMARÈS EXCLUSIF Méthode de l'enquête Les Coup de froid sur la French Tech 18:30 500 meilleurs employeurs de France Great Place To Work®Ⓡ Certified AUG 2022-AUG 2023 USA TM Rechercher Ipsos#77ACCELERATING OUR CLIMATE COMMITMENT Carbon emissions per employee HALVED since 20.19. (scope 1, scope 2 & business travel) COMMITTED 85 Ipsos | 2023 Investor Day SCIENCE BASED TARGETS DRIVING AMBITIOUS CORPORATE CLIMATE ACTION Ipsos#78CARING FOR OUR PEOPLE, SOCIETY AND COMMUNITIES WOMEN'S EMPOWERMENT PRINCIPLES 843 { LD Sign the #WEPs today! weps.org The #workingwithcancer Pledge ● • 46% of women among our leading executives - up from 42% in 2021 54% at our Board of Directors Ipsos has joined the United Nations' Women's Empowerment Principles and the Working with Cancer Pledge • 112 PROJECTS in 43 countries. supported by the Ipsos Foundation since 2015 IPSOS FOUNDATION 86-Ipsos 2023 Investor Day Ipsos#79ESG MATTERS TO OUR PEOPLE AND DRIVES ENGAGEMENT "Ipsos is taking seriously challenges 87% related to climate change and the protection of the environment" PULSE SURVEY ENGAGEMENT SCORE % Agree 85% "Diversity & inclusion is a core element of Ipsos' company culture" 87 Ipsos | 2023 Investor Day 79% = Ipsos Group Engagement Score (+3 vs. 2021. RED benchmark in services organisations: 72%) Ipsos#80HELPING OUR CLIENTS ON THEIR OWN ESG JOURNEYS THE WORLD BANK Ministry of Housing and Urban Affairs Government of India ESG Risk Monitor: leveraging digital data & analytics to identify risk and shape timely ESG engagements Braskem ESG Economics: understanding the ROI of ESG initiatives Understanding the status of water availability and quality in urban Indian cities Coca-Cola Exclusive partner to measure ESG marketing initiatives at brand level Evaluating appeal of returnable packaging Google How to communicate around sustainability to drive behaviour change by category 88 Ipsos | 2023 Investor Day Ipsos#81A CONSISTENT VOICE ON THE MARKET DO CANADIAN COMPANIES HAVE PRIDE? What About the Other 11 Months of the Year? An Ipsos Point of View By Meghae Miller GLOBAL VIEWS ON SUSTAINABILITY A Global Advisor survey November 2022 REGISTER TO OUR JUNE 8 WEBINAR THE ESG IMPERATIVE People - Planet - Prosperity KEYS A WEBINAR SERIES BY IPSOS Ipsos CLIMATE CHANGE: HOW THE CONVERSATION IS HEATING UP ON synthesio AN IPIOS COMPANY SOCIAL MEDIA SYSTEM CHANGE A Synthesio Report IPSOS VIEWS ESG SERIES ENVIRONMENTAL SUSTAINABILITY: WHO CARES? A segmented landscape of engagement, challenges and opportunities IPSOS VIEWS ESG. SERIES SUSTAINABILITY AND ADVERTISING Friends or foes? September 2022 AUTHOR Mathieu Reboul ACT W GLOBAL VIEWS ON SUSTAINABILITY A Global Advisor survey ESG: THE -CORPORATE NORTH STAR THE PURPOSE OF PURPOSE For Reputation Council members, corporate purpose is both an internal rallying cry and a public statement of why a company exists, beyond financial value creation. Its worth lies in its ability to mobilise people around a common goal that reinforces culture and, in turn, boosts performance and growth. Council members also believe that having a clear vision about the kind of company you are is increasingly important in the 'war for talent, among generations who want to make a difference in their daily lives. November 2022 WRITTEN BY ANNA MCAVEY "Скрокате ридове в about How do you def What's the be you have th Why here t While having a broader pe is expected.companies as need to be selective about the s they get with Only 9% of Council enten that address it's is solely the responsibility of get however they are also keenly aware of the daw siy do pokal baks Should we take a stance as Roe s Radeon a corporate perspective nothing in Te ay fat we sold Tilly coeds Jut sometimes the R and wrang, right SUSTAINABLE PACK MAPPING THE JOURNEY TO Navigating heterogeneous perceptions PLANETARY HEALTH DEI: INEQUALITY January 2022 AUTHOR Laurence Brillault Or Pippa Siley 8 ENOUGH SUSTAINABLE AUTOMOTIVE BRANDS AND SUSTAINABILITY Dovoljeno za 100% CX FORCES AND ESG CULTURES, CONTEXTS, SUSTAINABILITY IPSOS VIEWS ESG SERIES GAME CHANGERS Ipsos IPSOS VIEWS GAME CHANGERS Ipsos IPSOS VIEWS IPSOS VIEWS IPSOS VIEWS IPSOS VIEWS GAME CHANGERS Ipsos ESG SERIES GAME CHANGERS Ipsos/ ESG SERIES GAME CHANGERS Ipsos ESG SERIES Ipsos IPSOS VIEWS GAME CHANGERS Ipsos 89 Ipsos | 2023 Investor Day Ipsos#82MORE RESOURCES AT OUR ESG WEB PAGES Ipsos About us Investors News & Events Innovation & Knowledge Our Solutions >Innovation Knowledge Society and ESG Ipsos and ESG Carcors Contact us | Choose your market Ipsos Digital platform ESG Organisations are coming under an increasing amount of pressure to do business more sustainably. As a result, ESG (Environmental, Social, Governance) considerations are now a key part of companies' strategic plans and roadmaps. At Ipsos we leverage research specialisms and cross- sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of ESG. 10 May 201 Environmental, Social and Govern (ESG) in [f DOWNLOAD WHAT WE HAVE LEARNT HOW WE CAN HOW WE HELP ACT Why People, Planet & Prosperity matter Whilst we know that global concerns will usually be dominated by immediate issues, whether that be the COVID-19 pandemic or inflation, Ipsos data indicates climate change, poverty and social inequality remain constant and significant worries that unite people across the world. The solution will lie in governments and industry PEOPLE non PROSPERITY PLANET pursuing economic, social and environmental sustainability in tandem - what we at Ipsos refer to as People, Planet and Prosperity. "81% of Ipsos Reputation Council members say that poor ESG performance has material consequence and 55% agree that ESG has fundamentally changed the way their business operates" SUBSCRIBE TO THE NEWSLETTER 90 Ipsos | KEYS Webinar June 2023 LISTEN TO THE PODCAST Ipsos#836 CONCLUSION & Q&As Ipsos#84IN CONCLUSION.. 1 THE WORLD IS BECOMING MORE COMPLEX 3 TECH, PEOPLE AND M&A STRATEGY UNDERWAY - A THREE-YEAR JOURNEY 92 Ipsos | 2023 Investor Day 12 IPSOS IS BUILT TO MASTER COMPLEXITY Experts on the ground globally Technology AND real-world evidence 4 A UNIQUE COMPANY WITH UNIQUE CAPABILITIES Ipsos#85endif midcp to 01011 th g 10 80 0 INVESTOR DAY 2023 cing/st Trobe1100010000 en ptks THANK YOU! select type$ 0 case "x1" getline(c cout cin shif We hi 00 out out 0100 go sub e2ne etDocumentType() case "y2" Q&A session &=1 then 1 Please find below the dial-in phone numbers: Kon France: +33 (0) 1 7037 7166 en Open file$ and gocType& then et DocumentType 0 0 go to kon 0 UK: +44 (0) 33 0551 02000401 S& a US: +1 786 697 2001 72, 72, 3501 211 1 821, TRUE 72, 72, TRUE The password to access the call is "Ipsos" mp 11 2012/2 72, 720 TRUE Logo& Ipsos