#1PROVEN PROPRIETARY DISRUPTIVE CELSIUS HOLDINGS, INC. MARCH 2019 INVESTOR PRESENTATION NASDAQ:CELH CELSIUS. LIVE FIT#2US t Facts 941 US EA STR O 995733 CELSIUS LIVE CELSIUS LIVE PIY SAFE HARBOR STATEMENT CELSIUS AT C NATED PRE-WORKOUT AFFEINE CELSIUS OGENIC PRE-WORKOUT LIVE FIT CLINICALLY PROVEN THERMOGENIC ACCELE BURNS FAT ETARY SUPPLEMENT PROVIDES Og SUBAR 1664 1THYENES LERATES SUGAR C CELSIUS LIVE FIT SPARKLING GRAPE HUSH HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT ETABOLISM VATIVES This presentation may contain statements that are not historical facts and are considered forward- looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward- looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this presentation. This document includes certain non-GAAP financial measures. Management considers GAAP financial measures as well as such non-GAAP financial information in its evaluation of the Company's financial statements and believes these non-GAAP measures provide useful supplemental information to assess the Company's operating performance and financial position. These measures should be viewed in addition to, and not in lieu of, the Company's diluted earnings per share, operating performance and financial measures as calculated in accordance with GAAP.#3OUR MISSION Celsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS. Our mission to become the global leader of a branded portfolio which is proprietary, clinically proven or innovative in its category, and offers significant health benefits. C CELSIUS#4NO SUGAR NO PRESERVATIVES CELSIUS LIVE FIL NO SUDAR NO PRESERVATIVES SUAR NE PRESERVANES CELSIUS BRAND C BASICS LIVE FIT SPARKLING WATERMELON HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 9360 CELSIUS SPARKLING NATURAL CAFFEN ON GOO SPARKLING ORANGE HEALTHY ENERGY BURNS BODY FAT" ACCELERATES METABOLISM 0 SUGAR CLINICALLY PROVEN DIETARY SUPPLEMENT 12 FL OZ (355 ML LIVE FIT ORANGESICLE C CELSIUS HEAT CARDONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE ACCELERANS 2000m PROVES LOTULLIST 64- 1655 CELSIUS. LIVE FIT#5CELSIS NO SUGAR HIGH FRUCTOSE CORN SYRUP ARTIFICIAL COLORS / FLAVORS ASPARTAME PRESERVATIVES PROVEN FUNCTIONAL ENERGY BRAND ADDING CATEGORY VALUE ATTRACTING MILLENNIAL AND HEALTH CONSCIOUS CONSUMERS ■ THERMOGENIC ■ ACCELERATES METABOLISM BURNS BODY FAT ■ BURNS CALORIES ■ PROVIDES HEALTHY ENERGY ■ PROPRIETARY METAPLUS® BLEND O GF NON VITAMIN GLUTEN SUGAR FREE VERY LOW KOSHER GMO SODIUM INFUSED CERTIFIED 3. VEGAN EGAN ORG#6HOW DOES IT WORK? CELSIUS' proprietary MetaPlus® formula, including green tea with EGCG, ginger and guarana seed, turns on thermogenesis, a process that boosts your body's metabolic rate.** Drinking CELSIUS prior to fitness activities is proven to energize, accelerate metabolism, burn body fat and calories. ** NO SUGAR NO PRESERVATIVES C CELSIUS LIVE FIT SPARKLING ORANGE HEALTHY ENERGY ACCELERATES METABOLISM" BURNS BODY FAT" CELSIUS alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week clinical study published in the Journal of International Society of Sports Nutrition, with sedentary men and women, the group who drank one CELSIUS per day experienced Significantly Better Results. *These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. SUGAR CLINICALLY PROVEN DIETARY SUPPLEMENT 12 FL OZ 1365 ml#7PEER REVIEWED CLINICAL CELSIUS. LIVE FIT STUDIES VALIDATING CLAIMS CLINICAL STUDIES: PROVEN STUDIES REVIEWED AND APPROVED BY THE NATIONAL ADVERTISING DIVISION (NAD) OF THE ADVERTISING SELF-REGULATORY COUNCIL STUDY 1-OHIO RESEARCH: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 2-UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 3-UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 4-UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 4-UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 5-UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF THE AMERICAN COLLEGE OF NUTRITION STUDY 6-UNIVERSITY OF OKLAHOMA: PUBLISHED IN THE JOURNAL OF STRENGTH AND CONDITIONING ASSOCIATION#8BEST FUNCTIONAL DRINK INNOBEV AWARDS N ZENITH WINNER CELSIUS HEAT WINS "BEST PACKAGING DESIGN" 2018 INNOBEV GLOBAL SOFT DRINKS AWARDS BY ZENITH Best Packaging/ Label Design Celsius Holdings, Inc CELSIUS HEAT CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS HEAT HEAT HEAT HEAT HEAT HEAT HEAT INNOBEV AWARDS N ZENITH 23 TIME AWARD WINNER Beverage dustry Beverage INNOVATION OF THE YEAR INNOBEV AWARDS N ZENITH Beverage 2017 INNOVATION OF THE YEAR wellness BEST NEW PRODUCTS 2017 WINNER Best Functional Drink BEVERAGE TRAILBLAZER AWARD 2017 Innovation in Beverage 2015 BEST OF SUPPLEMENTS AWARDS betternutrition CSP Beverage Innovation World Beverage Innovation Awards 2014@ BrauBeviale FINALIST World Beverage Innovation Awards 2014@ BrauBeviale FINALIST Best powdered drink The InterBev Awards 2012 FINALIST RETAILER CHOICE 220 BEST NEW PRODUCT FINALIST functionaldrinks Awards 2011 FINALIST CSP RETAILER CHOICE 20 BEST NEW TO 20DUCT WINNER BEST 2009 BEVNET WINNER CSP RETAILER CHOICE 20 BEST NEW 09 PRODUCT WINNER beverage innovation awards 2009 HIGHLY COMMENDED CSP RETAILER CHOICE 20 BEST NEW 07 PRODUCT Best Functional Drink CELSIUS INNOBEV, GLOBAL AWARD WINNER "BEST FUNCTIONAL DRINK 2017" 2017 Innovations of the Year INNOVATION OF THE YEAR BEVERAGE INDUSTRY BEST IN ENERGY CATEGORY 2017 2007 beverage innovation ..... CSP RETAILER CHOICE 20 BEST NEW OG PRODUCT FINALIST جوائز قطرة Awards Arsh Berge >DATAMONITOR BEVERNEY BEST NEW BEVERAGE AWARD#9NOSUBAR NO PRESERVAD PRODUCTS POSITION PLACEMENT PROMOTION 6 CELSIUS OLIVE FIT NATURAL CAFFEINE The original marketing mix (Product, Price, Place, and Promotion, or 4 Ps, as originally proposed by marketer and academic E. Jerome McCarthy (1960) SPARKLING CUCUMBER LIME HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT O NON 460 SUGAR GMO CLINICALLY PROVEN DETARY SUPPLEMENT 12 FL OZ 385 M LIVE FIT O GF NON SUGAR GLUTEN KOSHER GMO FREE CERTIFIED LEGAN.ORG NEGAN#10PIONEERING POSITION: FITNESS DRINK NO SUGAR NO PRESERVATIVES CELSIUS. LIVE FIT SPARKLING ORANGE HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT Q360 SIGAR CUNCEMENT 12FL02M 0 CELSIUS PIONEERS NEW GROUND CLINICALLY PROVEN FUNCTION + HEALTHY ENERGY CELSIUS® is a proven Fitness Drink NO SUGAR NO PRESERVATIVES CELSIUS O LIVE FIT SPARKLING CUCUMBER LIME HEALTHY ENERGY NATURAL CAFFEINE ACCELERATES METABOLISM BURNS BODY FAT Consumers are ready for ENERGY 2.0 (natural & healthy) Masses are leaving artificial or sugary carbonated soft drinks and other categories in droves Sugary Energy Exit is NOW... 8060 CELSIUS is here REMO LAGA PROMEN 12 FL 2954 ALORIES ZEROS or guarana po wild berry CELSIUS. LIVE FIT MONSTER ENERGY ULTRA BLUE Red Bull ENERGY DRIN Volzes body and hi-ball ENERGY SPARKLING ENERGY WATER zero calories zero sug unsweetened 1 FL OZ (473) RUNA -CLEAN- ENERGY DRINK Berry CONVENTIONAL ENERGY HEALTHIER ENERGY vitaminwater bai Bubb SPARKLING ANTIOCANT INFUSOV FL02 (107) 946 LAMBARI WATERMELON LINE 15 Artifak San FUNCTIONAL#11CELSIUS HEAT POSITION: PERFORMANCE ENERGY BLUEBERRY FOMEGRANATE CHERRY LIME ARBERRY DRADONE ORANGESICLE C CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS HEAT HEAT HEAT HEAT HEAT CARBONATED PRE-WORKOUT 300mg THERMOGENIC ACCELERATES CAFFEINE METABOLISM BURNS FAT 2000mg PROVIDES L-CITRULLINE HEALTHY ENERGY CARBONATED PRE-WORKOUT 300mg THERMOGENIC ACCELERATES CAFFEINE METABOLISM 2000mg BURNS FAT L-CITRULLINE PROVIDES HEALTHY ENERGY CARBONATED PRE-WORKOUT 300mg THERMOGENIC ACCELERATES CAFFEINE METABOLISH BURNS FAY 2000mg PROVIDES L-CITRULLINE HEALTHY ENERGY CARBONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE 2000mg L-CITRULLINE ACCELERATES METABOLISM BURNS FAT PROVIDES HEALTHY ENERGY CARBONATED PRE-WORKOUT 300mg THERMOGENIC ACCELERATES CAFFEINE METABOLISM 2000mg L-CITRULLINE PROVIDES HEALTHY ENERGY CELSIUS HEATTM is a Carbonated, Proven To Perform, Thermogenic with METAPLUS®. HEAT provides 100mg more caffeine than the original line, + 2,000mg L-Citruline. - Og 1- Og FLOZ 16 SUNCALLY PROVEN 16 60- - Og 16 FLO 16 CUNICALLY PROVEN 604- 16#12CELSIUS® NO SUGAR NO PRESERVATIVES NO SUGAR NO PRESERVATIVES NO SUGAR NO PRESERVATIVES NO SUGAR NO PRESERVATIVES NO SUGAR NO PRESERVATIVES NO SUGAR NO PRESERVATIVES NO SUGAR NO PRESERVATIVES NO SUGAR NO PRESERVATIVES NO SUGAR NO PRESERVATIVES C CELSIUS. LIVE FIT CELSIUS. CELSIUS. LIVE FIT LIVE FIT C CELSIUS. C CELSIUS. C CELSIUS. C CELSIUS. LIVE FIT LIVE FIT LIVE FIT CELSIUS. LIVE FIT LIVE FIT C CELSIUS. LIVE FIT RASPBERRY ACAI GREEN TEAT NON-CARBONATED HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT SOCAR 466 CUNICALLY PROVEN DIETARY SUPPLEMENT 12FL 0265m PEACH MANGO GREEN TEA NON-CARBONATED HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CLINICALLY PROVEN DIETARY SUPPLEMENT 12 FL0Z355m SPARKLING COLA HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT SPARKLING WILD BERRY HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CLINICALLY PROVEN SPARKLING ORANGE HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CLINICALLY PROVEN SPARKLING KIWI GUAVA HEALTHY ENERGY ACCELERATES METABOLISM ➤BURNS BODY FAT CLINICALLY PROVEN DIETARY SUPPLEMENT 12FL02055 DIETARY SUPPLEMENT 12 FL 020355 m DIETARY SUPPLEMENT 12 FL 02 365m CUNICALLY PROVEN DIETARY SUPPLEMENT 12.02 065m SPARKLING WATERMELON HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CLINICALLY PROVEN SPARKLING GRAPE RUSH HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CAR CLINICALLY PROVEN SPARKLING FUJI APPLE PEAR HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT SUCAR DIETARY SUPPLEMENT 12 FL02065 DIETARY SUPPLEMENT 12 FL02 065m CLINICALLY PROVEN DIETARY SUPPLEMENT 12 FL02 055 CELSIUS HEAT™ CELSIUS WITH STEVIA CELSIUS ON-THE-GO POWDERS CHERRY LINE ORANGESICLE C CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS ℃ CELSIUS CELSIUS CELSIUS CELSIUS CARBONATED PRE-WORKOUT HEAT HEAT HEAT HEAT HEAT CARDONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE EETRIS 2000mgs CITOLLINE H O 16 CARBONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINT 2000mgvers SCHLUS MALT ENERGY 165 300mg THERMOGENIC CAFFEINE CCELERATES 2000mgs 4- O 16 2000mg LCHRALLIN 151 CARDONATED PRE-WORKOUT THERMOGENIC 300mg CAFFEIN ARE CARDONATED PRE-WORKOUT 300mg GENIC CAFFEINE ALGOTOWICE 2000mg SPARKLING SPARKLING SPARKLING SPARKLING NOWCARBONATED 4- 98 000 98 000 98 000 98000 98 000 16 16 9300#13CELSIUS. LIVE FIT STRATEGIC ROAD MAP RUN RATE MARGINS Engage and inspire consumers to live an active healthy lifestyle and to partner with our brands for all facets of life! Build brands consumers love in emerging on-trend categories to drive growth and shareholder value. BRAND POSITION STRATEGIC INVESTMENTS COST SAVINGS INCREASE SHAREHOLDER VALUE INNOVATION SALES PERFORMANCE#14CELSIUS. LIVE FIT SPARKLING WATERMELON HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0406 CLINICALLY PREVEN DOMY APPLEMENT TOP SELLER ON AMAZON TOP RATED "AMAZON'S CHOICE" WHEN SEARCHING HEALTHY ENERGY (ORGANIC) amazon Iry Erics Departments Your Amazon.com Today's Deals Orders Try Prime 12 FL 2 CELSIUS CELSIUS CELSIUS HEALTHY ENERGY ACCELERATES METABOLISM" BURNS BODY FAT CELSIUS fitness drinks provide a healthy energy boost and are available in sparkling and non- carbonated flavors. Backed by six published clinical trials, CELSIUS is proven to accelerate metabolism and burn body fat. No Preservatives, No Sugar, No Artificial Flavors or Colors, Low in Sodium, Non-GMO, Gluten-free, Certified Vegan/Kosher CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS Cart prime amazon CELSIUS was ahead of the curve with its rela- tionship with Amazon. Our brand is on PRIME + Subscribe & Save. 1,875+ LIFETIME REVIEWS, 4.3 STAR RATING#15CELSIUS BRAND PERFORMANCE VS. CATEGORY CONVENIENCE CHANNEL °C CELSIUS. CELSIUS SIGNIFICANTLY OUTPACING CATEGORY GROWTH RATE BRAND CELSIUS +36.5% LIVE FIT OUTPACING CATEGORY GROWTH 6.2x TOTAL SUB-CATEGORY $8.6 BILLION CELSIUS BENO RANKED 17TH TOP ENERGY BRAND WITH ONLY 10.2 ACV POINTS NOS Red Bull ENERGY DRINK ENERGY DRINK CATEGORY GROWTH +5.9% 200+ BRANDS ROCKSTAR ENERGY DRINK MONSTER ENERGY ENERGY KICK START AMP LATEST 52 WEEKS ENDING 12.30.2018; SHELF STABLE FUNCTIONAL BEVERAGES; TPL; SPINSSCAN CONVENTIONAL MARKETS TOTAL US - CONVENIENCE#16C CELSIUS. LIVE FIT SAMPLING OF KEY CUSTOMERS DISTRIBUTION CHANNELS IN EACH CHANNEL NATURAL CHANNEL CONVENIENCE THE FRESH MARKET ELEVEN SPROUTS FARMERS MARKET QT QuikTrip K h Holiday CONVENTIONAL GROCERY Publix. meijer Harris Teeter Neighborhood Food & Pharmacy Hannaford GENERAL STORE S SAFEWAY SUNDCO CASEY'S Race Trac Tedeschi Food Shops FOOD LION GIANT EAGLE H-E-B Ralphs Kroger HyVee MARIANO'S. FITNESS CRUNCH DICK'S SPORTING GOODS. EQUINOX 24 HOUR FITNESS planet fitness LA FITNESS X SPORT ANYTIME FITNESS SIN-SHAPE® HEALTH CLUBS FITNESS BARRY'S BOOTCAMP MASS MARKET TARGET VITAMIN SPECIALTY AND DRUG MILITARY AAFESKE RITE AID Army and Air Force Exchange Service THE VITAMIN SHOPPE GNC SMOOTHIE LIVE WELL. KING ♥CVS pharmacy NEX Navy Exchange MCX CORE BRANDS CORPS VALUE VENDING VISTAR canteen FIRSTCLASSVENDING E-COMMERCE amazon Walmart.com B BODYBUILDING.COM#17ROUTE TO MARKET SUPPLY CHAIN, DISTRIBUTION/ SAMPLING OF KEY DISTRIBUTORS AND WHOLESALERS unfi -EUROPA- WHOLESALER NETWORK FOUNDATION Bernick's EAGLE DISTRIBUTING POLAR HARALAMBOS BEVERAGE COMPANY LIPARI Anheuser-Busch MCLANE. MUSCLE FOODS USA Eby-Brown MUSCLE FOODS USA KDI KIMBALL DISTRIBUTING INCORPORATED KeHE DISTRIBUTORS Core-Mark Keurig DrPepper™ pepsi John Lenore & Co. YOUR NEW AGE BEVERAGE DISTRIBUTOR#18MONST MONSTER NSTER MONSTE 1 TOUGH MUDDER E SIUS CELIUS CELSIUS CELSIUS CELSIUS CILSI CEL PLACEMENT: ENERGY, FUNCTIONAL EACH CHANNEL HAS A DEFINED PLACEMENT STRATEGY. CELSIUS IS SOLD AMBIENT AND COLD ACROSS CHANNELS, IN GROCERY OR PHARMACY IN MULTIPACKS. IN FITNESS/ EMERGING CHANNELS, COLD. CELSINS CELSIUS LSIUS CELSIUS CELSIUS HEAT HEAT HEAT HEAT HEAT CELSIUS CELSIUS CELSUS CELSAS CELSIUS CELS Healthy Savings ENERGY DRINKS CELSIUS BUY ONE, GET ONE Free! CELSA = CELS CELA SIUS 14 PKS CELSIUS 14 PKS 130 CELSIUS CELSIUS ORANGE CELSIUS CRAPER Autov 0 APPLE-JACK'S 14 PKS ELSIUS CELSIUS CELSIUS CELSIUS EAT C CELSIUS. LIVE FIT HERMOGENE 163 16 9-11 CE CELSIUS CELSIUS CELSIUS 998 028 TOUGH MUDDER CELSIUS CELS CELL CELS CELSIUS NO SUGAR NG PRESERAKTIVES C CELSIUS LIVE FIT WEALTHY ING SS METABOLISM FAT OGF NON CELSIUS CEL CEL CEL CELSIUS CELSUS Ca CELSIUS CELSIUS CELSIUS LIVE FIT#19TOUGH MUDDER Τα PROMOTION THE MAKING OF AN ICON FINKS TOUGH MUDDER QUER CELS W 031793#20INCREASING BRAND AWARENESS CELSIUS LIVE FIT • Tough Mudder - 23 cities, 161,000 attendees. 93% of attendees are sampled +15MM social media impressions ⚫ Influencer Program: National reach to extend over 55MM followers and over 100MM impressions in 2019! • Demos: Estimating to sample 175,000 consumers in 2019 ⚫ Media: Integrated targeted Digital and Social media campaigns#21C CELSIUS LIVE FIT CONSUMER ADS - FITNESS TARGETS PROVEN ORANGESICLE °C CELSIUS PERFORMANCE HEAT CARBONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE 2000mg L-CITRULLINE 601-7 ACCELERATES METABOLISM BURNS FAT PROVIDES HEALTHY ENERGY CUNGILLY PRIV 16 CTARY SUPPLEMENT O GF NON SUGAR GMO HEALTHY ENERGY ▸ ACCELERATES METABOLISM ➤BURNS BODY FAT AVAILABLE AT MUSCLE FOODS USA= MUSCLE FOODS USA ON TREND FOR PERFORMANCE ENERGY MEET YOUR NEW TRAINING PARTNER NO SUGAR NO PRESERVATIVES C CELSIUS. LIVE FIT HEALTHY ENERGY ▸ ACCELERATES METABOLISM" ▸ BURNS BODY FAT** SPARKLING WATERMELON HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 ELPICALLY PROSION 12 FLOM OGF U #CELSIUSLiveFit | CELSIUS.com COO amazon HONING IN ON TARGET DEMO WITH KEY BRAND MESSAGING#22GLOBAL EXPANSION O C CELSIUS. LIVE FIT NON-CARBONATED PER SOCKERFRI 不含糖 不添加防腐剂 CELSIUS YOUR ENERGY BOOSTER ANANAS KOKOS UTAN NOLSYRA C CELSIUS 燃力士 LIVE FIT CELSIUS. 請盒子& 巴西R RASPBERRY AGAI 随时随地一罐 CELISIUS,身体更燃! 1990 PEACH MANGO GREEN TEA FLAVORED 郵芒果譜] ACCELERATES METABOLISM BURNS MORE CALORIES HIGH PERFORMANCE POWER UTAN KOLSYRA VITAMINBERIKAD обо 维生素运动饮料 >:300ml SUGAR 200 MG KOFFEIN NORDIC CHINA CLINICALLY PROVEN NET CONTENT 330 HONG KONG#23EUROPE DISTRIBUTION PARTNERS PARTNERS WITH DEFINED TERRITORIES WHICH CURRENTLY PROVIDE MARKETING AND SALES SUPPORT WITHIN THEIR TERRITORY. Established: • . Sweden Top selling FITNESS drink in Sweden Finland expansion launched in 2016 adds incremental growth Norway launch announced February of 2018 Additional international opportunities with identified distribution partners SOCKERFRI CELSIUS ANANAS KOKOS ган UTAN KOLSYRA VITAMINBESIKAD 200 MG KOFFEIN#24ASIA DISTRIBUTION PARTNERS C CELSIUS 強力士 C CELSIUS 「我时疎地一個 CELISUS,身体更黑! 129 00000 300 ACCELERATES METABOLI BURNS MORE CALORIES HIGH PERFORMANCE FONTR ! CMBO D PARTNERS WITH DEFINED TERRITORIES WHICH CURRENTLY PROVIDE MARKETING AND SALES SUPPORT WITHIN THEIR TERRITORY. Established: Hong Kong launched through A.S. Watson Water distributors in 2017 China market launched with nationwide distribution through partnership with Qifeng Food Technology (Beijing) Co. Ltd., national wholesale distributor of foods and beverages in 2017 Effective January 1st 2019, a royalty license and repayment of investment agreement was established, creating a risk-mitigated method of capturing market share in China. ADDITIONAL OPPORTUNITIES WITH IDENTIFIED DISTRIBUTION PARTNERS C CELSIUS 13960 C CELSIUS d 10660#25■ FOCUSED DISCIPLINED ■ RESULT ORIENTATED PURPOSE DRIVEN TEAM VALUE パ CELSIUS. LIVE FIT BRAND BUILDING STRATEGY OBJECTIVES AND GROWTH ROADMAP CCCCCC LA CELSIU CELSIUS CELSIUS CELSIUS CELSIUS SUPPLY CHAIN ■ IMPROVE MARGINS ■ DATA ANALYTICS ■ OPERATIONAL FOCUS TRANSFORM FOR SCALE ■ BUILD BRAND EQUITY ■ INCREASE PORTFOLIO BREATH ■ CHANNEL EXPANSION ■ ACV GAINS CCCCC CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS EAT#26CELSI CELSIUS LIVE FIT SPARKLING ORANGE ACCELERATES METABO HEALTHY ENERGY BURNS BODY FAT SUGAR ETARY SUPP CLINICALLY PR S ACCE HEA RANGE LIVE FIT Pō KEY TAKE AWAYS RESOUNDING CONSUMER DEMAND - TREND FORWARD RAPIDLY GROWING REVENUES AND GROSS PROFITS EXPANDED PRODUCT OFFERING INNOVATIVE PORTFOLIO CAPITALIZING ON HEALTH & WELLNESS TRENDS TRANSFORMING OPERATIONS FOR SCALE DISCIPLINED DATA DRIVEN TEAM#27NO SUDAR NO PRESERVATIVES CELSIUS C CELSIUS LIVE FIT FINANCIALS 3349.52 3041.05 2988.88 SUAR NE PRESERVANES CELSIUS LIVE FIT ORANGESICLE C CELSIUS HEAT SPARKLING WATERMELON HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 9360 SPARKLING NATURAL CAFFEN ON GOO CARDONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE ACCELERANS 2000m PROVES LOTULLIST 64- 1655 CELSIUS. LIVE FIT#28Net Revenue by Year 2015-2018 GROWTH TRENDS IN REVENUE FULL COMPANY BY YEAR CC In Millions 60 50 HN WAS 10 0 40 30 20 $52.6m $36.2m $22.7m $17.2m - CAGR for 3 Years Total Company = >45% O Total Company 2015 2016 2017 2018 CELSIUS#29GROWTH TRENDS IN REVENUE BY REGION In Millions 60 50 40 30 20 10 0 International Net Revenue by Year 2015-2018 Domestic 2015 2016 2017 2018 Full Company -Domestic CARG @ 64% -International CARG @ 18% CC CELSIUS#30REVENUE BALANCE BY REGION CC Net Revenue Year 2017 Net Revenue Year 2018 Intl 25% Domestic 67% Intl 33% Domestic 75% Intl Domestic Intl Domestic - Strong Growth in the US => Capitalizing on Health & Wellness trends - Driving penetration in all major market segments CELSIUS#31GROWTH TRENDS IN REVENUE BY QUARTER FULL COMPANY CC CELSIUS 18 Net Revenue by Quarter 2016-2018 16 14 12 1100 8 6 3.678 4 2 0 6.171 6.657 6.252 6.000 10.785 10.236 9.140 12.059 9.298 16.565 14,680 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 2017 Q4 2018 Q1 2018 Q2 2018 Q3 2018 Q4 - Despite some seasonality & Intl orders, business reflects an overall continued growth.#32GROSS PROFIT "NORMALIZATION" BY YEAR 51.8% 50.0% 43.0% 40.0% 30.0% 20.0% 10.0% 0.0% As Reported W/O Freight 2017 40.0% 2018 50.4% CC CELSIUS - Large competitors such as Monster exclude Out-Bound Freight as part of Cost of Sales - When "Normalized” on a comparable basis => Celsius Margins are north of 50%#33BALANCE SHEET DASHBOARD-Working Capital Components 50 60 40 70 30 80 20 90 100 50 60 40 70 30 80 20 90 20 20 100 10 10 DSO => 39 Days w/o International DSO (Daily Sales Outstanding) DOH => 107 Days DOH (Days On Hand)Excludes E/O O CELSIUS 50 60 5 6 40 70 7 30 80 8 20 90 2 9 10 100 10 1 DPO => 57 DPO (Days Payable Outstanding) Working Capital Turns ~4 - DSO=>Includes Bill Backs->To be Netted against Accrual - DPO=>Affected by lower Q4 vol & Inv Build - DOH=>Reflects "Build-Up" Strategy - WC Turns =>~4 times->Inv build#34ADJUSTED EBITDA COMPUTATION For the twelve Months Ended Dec 31 Net income (loss) available to common stockholders (GAAP measure) Add back: Depreciation and amortization expense Net interest expense Preferred stock dividend Stock-based compensation Loss on Debt Extinguishment 2018 (11,419,781) 2017 (8,606,578) 51,205 174,409 20,425 160,616 213,133 365,995 4,293,797 2,569,042 377,048 Non-GAAP Adjusted EBITDA (6,310,189) (5,490,500) Non-recurring one-time charges: Inventory write-down, Priority Testing & Label 183,042 194,040 artwork change fees Label artwork change fees 41,321 Recruiting fees 100,583 164,697 422,659 CEO retirement compensation Legal settlement Total non-recurring one-time charges Non-GAAP Adjusted EBITDA excluding one-time charges Net Asia investment Net Non-GAAP Adjusted EBITDA excluding net Asia investment* 1,019,600 1,303,225 822,717 (5,006,964) (4,667,783) 7,192,928 7,340,980 2,185,964 2,673,197 CELSIUS - By excluding "Non-Cash" items and non-recurring "One Timers" & China Investment business is delivering positive Ebitda#35FOCUS ON DRIVING GROWTH C CELSIUS CELSIUS C CELSIUS CELSIUS CELSIUS CELSIUS REALIZE PRODUCTIVITY STARKLING GRAPE SH HEALTHY ENERGY ADOPLERA ELERATES METABOLISH NS BUDY FAT !000 ELSIUS CELSIUS CELSIUS CELSIUS CELSIUS aLSIUS CELSIUS CELSIU CELSIUS CELSU CELSIUS CELSIUS HEAT HEAT HEAT HEAT HEAT. MARGIN INNOVATION PORTFOLIO MIX ERVATIVES ELSIUSISIUS SIUS. F LIVE FIT RUSH METABOLISM AT ERGY AS METABOLISM FAT PLZ DES M TRADE OPTIMIZATION ℃ CELSIUS LIVE FIT#36KEY INVESTORS CELSIUS LIVE FIT sVentu Horizons Ventures 维港投资 Horizon Ventures: investment arm of Mr. Li Ka-Shing. Asia's wealthiest individual. Assets include over 15,000 health & beauty retail locations Rexall Sundown Former Founder and Chairman of Rexall Sundown Inc. which he built into the world's leading nutritional supplement supplier, sold for $1.8 billion in 2000 baby phat Celebrity & business mogul (several companies), powerful brand builder & influencer#37C LIVE FIT CELSIUS MANAGEMENT JOHN FIELDLY-PRESIDENT & CEO PEOPLE = DIFFERENCE MAKERS John Fieldly joined Celsius in 2012 and brings extensive consumer goods and financial/operational experience with a track record of driving strong financial performance. Results Driven Executive with over 20 years of broad financial and operational experience with extensive consumer goods background. As Celsius Holdings CEO and former CFO, John has demonstrated a proven track record of driving strong business results and shareholder value. His expertise stems from a strong background in financial leadership and operational expertise with a focus on process and procurement improvement strategies to maximize resources to drive revenue and operational efficiencies. Prior to joining Celsius Holdings in 2012, Fieldly worked with Oragenics, Inc. (OGEN), the world leader in novel antibiotics against infectious disease and proprietary OTC probiotics, specifically designed to enhance oral health for humans and pets. There, Fieldly held responsibility over all aspects of Oragenic's finance functions, including financial planning, public reporting requirements as well as optimizing operational efficiencies and implementing procurement strategies to maximize operations. Building upon his consumer and retailer experience, Mr. Fieldly has previously held leadership roles at Lebhar-Friedman - the B2B leading media and marketing company servicing the retail industry, foodservice, healthcare, and targeted consumer markets for more than 90 years. In that role, Fieldly was responsible for business planning, financial reporting, and overseeing financial operations. Fieldly began his career in retail within the food/drug/mass (FDM) channel through various leadership roles with the Eckerd Corporation. His work included sales training, merchandising, impulse sales strategy and quality control. Fieldly supported the acquisition to CVS in 2004. At the time, Eckerd had more than 2,800 stores nationwide. Mr. Fieldly is a Certified Public Accountant in Florida and a graduate of University of South Florida, where he earned his Bachelor of Science degree in Accounting. EDWIN NEGRON-CARBALLO - CFO Edwin Negron-Carballo brings over 30 years of financial and operational experience to the organization. His background includes domestic and international experience with work in standardization and implementation of Six Sigma processes, in complex and dynamic environments. He is well versed in USGAAP and IFRS as a Certified Public Accountant and has significant experience in mergers and acquisitions. His impressive and extensive career spans decades of senior financial management experience in major companies such as: Concurrent Manufacturing Solutions, Sodexo, S.A., Tyco Healthcare-Latin America, Energizer Battery, Frito-Lay and K.P.M.G.-Peat Marwick. He was also a Member of the Board of Directors of BAS, S.A., as well as being named as a Top 25 Hispanic Business Corporate Elite. Mr. Negron-Carballo earned an MBA from the John M. Olin School of Business at Washington University in St. Louis, Missouri, and prior, a Bachelor of Science Degree with a major in Accounting, from Louisiana State University in Baton Rouge, LA. MATT KAHN - EXECUTIVE VP OF MARKETING Matt Kahn brings over 20 years of marketing experience to CELSIUS as their EVP of Marketing. Having served a majority of his career in the beverage industry, Matt has worked for companies such as The Coca- Cola Co., Glacéau Vitaminwater®, Smartwater and Heineken USA. From VP to CMO, Matt has held key marketing roles with each entity. His most recent title prior to joining CELSIUS in October of 2018 was that of VP, Marketing for Save-A-Lot Food Stores. Matt began his beverage career at Coca-Cola in 1998 and in 2003 he joined Glacéau. In his leadership roles at Glacéau, Matt's invaluable foresight strongly contributed to Glaceau's sale to The Coca-Cola Company for $4.1B. In 2007, Kahn served as VP, Marketing for Powerade; wherein he led the strategy to modify the formula to ION4 to differentiate it from Gatorade - thereby introducing Powerade zero - the first zero-calorie sports drink. This bold move gained Powerade 13 share points in 2.5 years. When Matt was VP, Marketing for Heineken, he managed a portfolio of five brands including Dos Equis, for which he led the development of a best-in-class video campaign featuring "The Most Interesting Man in the World," garnering international appeal. Matt received his MBA from The University of North Carolina at Chapel Hill and bachelor's degree in Business Administration from Washington University in St. Louis. JON MCKILLOP - SENIOR VICE PRESIDENT OF SALES - NORTH AMERICA Jon McKillop has been recently promoted to Senior Vice President of Sales for North America, joining the CELH Executive team. Previously McKillop served as Vice President of Sales for the company's non- traditional channels of trade, to include Fitness, Military, Vending, Travel and Food Service. McKillop's career has spanned over 15 years in beverage and consumer packaged goods in both traditional and non-traditional channels of trade. Prior to his arrival at Celsius on May 3, 2016, McKillop served in a variety of management roles at Glanbia Performance Nutrition, a leading company in the branded sports nutrition space, most recently as National Director of Sales for the organizations American Body Building brand. Before that, McKillop held management posts at large corporations Pepsi Americas, Core-Mark International and Keurig. He holds an undergraduate degree in Marketing from Southern Oregon University.#38CELSIUS BOARD OF DIRECTORS A BREADTH OF INDUSTRY, FINANCIAL, & EXECUTIVE MANAGEMENT EXPERTISE William H. Milmoe CO-CHAIRMAN Kevin Harrington DIRECTOR John Fieldly DIRECTOR ✓ Finance and accounting President CDS International Holdings Financial career includes roles with: Price Waterhouse, General Cinema Corp, Pepsi, independent bottler New product development TV show "Shark Tank" alumni Launched over 500 products "As seen on TV" infomercial pioneer Celsius CEO and prior CFO Career includes roles with: Oragenics leader in novel antibiotics and proprietary OTC probiotics, Lebhar-Friedman leader in B2B publishing, Eckerd Corporation Tony Lau CO-CHAIRMAN Horizons Ventures Asian market expert IB professional, M&A Nick Castaldo DIRECTOR Thomas E. Lynch DIRECTOR Consumer services business Chain restaurant, banking and retailing Equity Partner and member of the founding management team of Anthony's Coal Fired Pizza Insurance Banking Public official Hal Kravitz DIRECTOR Extensive CPG/Beverage career and experience across all business functions. Chairman, Board of Directors Certified Management Group Former CEO AQUA Hydrate 30 Year career at the Coca-Cola Company, most recently, President, Glaceau Division#39CELSIUS LIVE FIT f in ☑ CELSIUS HOLDINGS, INC. COMPANY CONTACTS INVESTOR RELATIONS John Fieldly, CEO Celsius Holdings, Inc. 561.276.2239 [email protected] Cameron Donahue, Partner Hayden IR 651.653.1854 [email protected] Edwin Negron, CFO Celsius Holdings, Inc. 561.900.2351 [email protected] VISIT OUR NEW INVESTOR WEBSITE: CELSIUS HoldingsINC.COM#40CELSIUS INCOME STATEMENT- Consolidated Statements of Operations For the year ended December 31, 2018 $ 52,603,986 2017 $36,164,064 CC Revenue Cost of revenue Gross profit Selling and marketing expenses i General and administrative expenses Total operating expense Loss from operations Other Expense: Interest expense Loss on Debt Extinguishment Amortization of Discount on Notes Payable Total Other Expense Net Loss Preferred stock dividend ― other Net Loss available to common stockholders Weighted average shares outstanding Loss per share, basic and diluted 31,543,608 21,060,378 20,733,387 15,430,677 21,213,530 16,611,369 10,487,592 6,899,275 31,701,122 23,510,644 (10,640,744) (8,079,967) (174,409) (160,616) (377,048) (14,447) (565,904) (160,616) (11,206,648) (8,240,583) (213,133) (365,995) $(11,419,781) $ (8,606,578) 50,050,696 44,419,162 $ ($0.23) $ (0.19)#41BALANCE SHEET ASSETS Current assets: Cash Accounts receivable, net Inventories, net Prepaid expenses and other current assets Total current assets Property and equipment, net Total Assets LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Accounts payable and accrued expenses Accrued preferred dividend Other current liabilities Total current liabilities Long-term liabilities: Revolving line of credit-note payable-related party Note payables-related party Total Liabilities Stockholders' Equity: Preferred Stock, $0.001 par value; 2,500,000 shares authorized, zero and 6,760 shares issued and outstanding at December 31, 2018 and December 31, 2017, respectively Common stock, $0.001 par value; 75,000,000 shares authorized, 57,002,508 and 45,701,593 shares issued and outstanding at December 31, 2018 and December 31, 2017, respectively Additional paid-in capital Accumulated other comprehensive loss Accumulated deficit Total Stockholders' Equity Total Liabilities and Stockholders' Equity December 31, December 31, 2018 2017 $ 7,743,181 $ 14,186,624 12,980,396 6,375,658 11,482,701 5,305,505 2,299,375 1,180,444 34,505,653 27,048,231 121,854 $ 34,627,507 $ 27,110,873 62,642 $ 14,845,211 $ 6,311,824 133,883 19,933 14,865,144 17,921 6,463,628 3,500,000 3,500,000 4,459,381 22,824,525 9,963,628 7 57,003 85,153,667 45,702 79,101,824 (26,997) (39,378) (73,380,691) 11,802,982 (61,960,910) 17,147,245 $ 34,627,507 $ 27,110,873 CC CELSIUS