#1NASDAQ:CELH PROVEN PROPRIETARY DISRUPTIVE CELSIUS HOLDINGS, INC. MARCH 2019 INVESTOR PRESENTATION °C CELSIUS. LIVE FIT#2US it Facts STR IUS SAFE HARBOR STATEMENT Hood C CELSIUS AT A C DGENIC CELSIUS. LIVE FIT PRE-WORKOUT SO THERMOGEN ACCELERATES CAFFEINE CELSIUS Og CELSIUS ETABOLISM C CELSIUS. LIVE FIT SPARKLING GRAPE HUSH HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 This presentation may contain statements that are not historical facts and are considered forward- looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward- looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this presentation. This document includes certain non-GAAP financial measures. Management considers GAAP financial measures as well as such non-GAAP financial information in its evaluation of the Company's financial statements and believes these non-GAAP measures provide useful supplemental information to assess the Company's operating performance and financial position. These measures should be viewed in addition to, and not in lieu of, the Company's diluted earnings per share, operating performance and financial measures as calculated in accordance with GAAP.#3OUR MISSION Celsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS. Our mission - to become the global leader of a branded portfolio which is proprietary, clinically proven or innovative in its category, and offers significant health benefits. 63 C CELSIUS H Qend#4NO SUGAR NO PRESERVATIVES ● C CELSIUS. LIVE FIL SPARKLING ORANGE HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 SUGAR CLINICALLY PROVEN DIETARY SUPPLEMENT 12 FL OZ 1355 ML BRAND BASICS NO SUDAR-NO PRESERVATIVES C CELSIUS LIVE FIT SPARKLING HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0460 Ca C CELSIUS. LIVE FIT SPARKLING COCUNDER LINE NATURAL CAFFEN ACCELERATES METABO NS BODY FAT ON 400 0 AMAVIY n ORANGESICLE C CELSIUS HEAT CARDONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE 2000 mg LCITRULLINE METABOLISM BA 4-0 1655 CELSIUS. LIVE FIT#5CELSRY NO SABRA SUGAR HIGH FRUCTOSE CORN SYRUP ARTIFICIAL COLORS / FLAVORS ASPARTAME PRESERVATIVES PROVEN FUNCTIONAL ENERGY BRAND ADDING CATEGORY VALUE ATTRACTING MILLENNIAL AND HEALTH CONSCIOUS CONSUMERS ▪ THERMOGENIC ■ ACCELERATES METABOLISM BURNS BODY FAT ■ BURNS CALORIES ▪ PROVIDES HEALTHY ENERGY ■ PROPRIETARY METAPLUS® BLEND VERY 0 GFO NON VITAMIN SUGAR GLUTEN KOSHER GMO SODIUM INFUSED LOW FREE CERTIFIE VEGAN VEGAN ORG#6HOW DOES IT WORK? CELSIUS'® proprietary MetaPlus® formula, including green tea with EGCG, ginger and guarana seed, turns on thermogenesis, a process that boosts your body's metabolic rate.** Drinking CELSIUS® prior to fitness activities is proven to energize, accelerate metabolism, burn body fat and calories. +* CELSIUS alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week clinical study published in the Journal of International Society of Sports Nutrition, with sedentary men and women, the group who drank one CELSIUS per day experienced Significantly Better Results. *These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. NO SUGAR NO PRESERVATIVES C CELSIUS LIVE FIT SPARKLING ORANGE HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 SUGAR CLINICALLY PROVEN DIETARY SUPPLEMENT *** & 12 FL OZ (355 ml#7PEER REVIEWED CLINICAL CLINICAL STUDIES: PROVEN STUDIES REVIEWED AND APPROVED BY THE NATIONAL ADVERTISING DIVISION (NAD) OF THE ADVERTISING SELF-REGULATORY COUNCIL C CELSIUS. LIVE FIT STUDY 1-OHIO RESEARCH: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDIES VALIDATING CLAIMS STUDY 2 - UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 3 - UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 4 - UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 4 - UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF INTERNATIONAL SOCIETY OF SPORTS NUTRITION STUDY 5 - UNIVERSITY OF OKLAHOMA: PUBLISHED IN JOURNAL OF THE AMERICAN COLLEGE OF NUTRITION STUDY 6- UNIVERSITY OF OKLAHOMA: PUBLISHED IN THE JOURNAL OF STRENGTH AND CONDITIONING ASSOCIATION#8BEST FUNCTIONAL DRINK INNOBEV AWARDS ZENITH 2018 Best Packaging/ Label Design Celsius Holdings, Inc CELSIUS HEAT AWARDS N ZENITH INNOBEV 2017 Best Functional Drink CELSIUS WINNER CELSIUS HEAT WINS "BEST PACKAGING DESIGN" INNOBEV GLOBAL SOFT DRINKS AWARDS BY ZENITH 2018 CC CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS HEAT HEAT HEAT HEAT HEAT HEAT HEAT CCCC INNOBEV, GLOBAL AWARD WINNER "BEST FUNCTIONAL DRINK 2017" Beverage dustry 2017 Innovations of the Year Beverage INNOVATION OF THE YEAR INNOVATION OF THE YEAR BEVERAGE INDUSTRY BEST IN ENERGY CATEGORY 2017 23 TIME AWARD WINNER Beverage 2017 INNOVATION OF THE YEAR World Beverage Innovation Awards 2014@ BrauBeviale FINALIST CSP RETAILER CHOICE 20 BEST NEW 10 PRODUCT WINNER 2007 beverage innovation ..... wellness BEST NEW PRODUCTS 2017 World Beverage Innovation Awards 2014@ BrauBeviale FINALIST BEST OF 2009 BEVNET WINNER CSP RETAILER CHOICE 20 BEST NEW OG PRODUCT FINALIST AWARDS N ZENITH INNOBEV 2017 WINNER Best Functional Drink Best powdered drink The InterBev Awards 2012 FINALIST CSP RETAILER CHOICE 20 BEST NEW 09 PRODUCT WINNER جوائز قطرة Recognizing atrah Awards cations in the Ash Bere industry BEVERAGE HGROOK MES TRAILBLAZER AWARD 2017 Innovation in Beverage CSP RETAILER CHOICE 20 BEST NEW T PRODUCT FINALIST beverage innovation awards 2009 HIGHLY COMMENDED >DATAMONITOR 2015 BEST OF SUPPLEMENTS AWARDS *********** betternutrition Beverage Innovation functionaldrinks Awards 2011 FINALIST CSP RETAILER CHOICE 20 BEST NEW 07 MAGAZINEURY BEST NEW BEVERAGE AWARD BEVERAGE#9PRODUCTS POSITION PLACEMENT PROMOTION The original marketing mix (Product, Price, Place, and Promotion, or 4 Ps, as originally proposed by marketer and academic E. Jerome McCarthy (1960) NO SURAR NO PRESEN CLIVE FIT CELSIUS. o LIVE FIT SPARKLING CUCUMBER LIME HEALTHY ENERGY NATURAL CAFFEINE ACCELERATES METABOLISM BURNS BODY FAT O NON SUGAR GMO 460 12 FL 02 265 M CLINICALLY PROVEN DETARY SUPPLEMENT OFON 0 GF NON GLUTEN KOSHER GMO FREE SUGAR NEGAN LEGAN.ORG#10PIONEERING POSITION: FITNESS DRINK C CELSIUS. LIVE FIT NO SUGAR NO PRESERVATIVES CELSIUS. LIVE FIT SPARKLING ORANGE HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 CIGAR CUN CALLY PREN DIETARY SUPREHEN 12FL02 MJ CALORIES ZERO SU MONSTER ENERGY ULTRA BLUE CELSIUS PIONEERS NEW GROUND CLINICALLY PROVEN FUNCTION Red Bull HEALTHY ENERGY CELSIUS® is a proven Fitness Drink ENERGY DRINE Ⓡ olizes body and + CONVENTIONAL ENERGY ar guarana wild berry hi-ball ENERGY SPARKLING ENERGY WATER zero calories zero sug unsweetened 18FL 02 (473) NO SUGAR-NO PRESERVATIVES C CELSIUS LIVE FIT O SPARKLING CUCUMBER LIME HEALTHY ENERGY NATURAL CAFFEINE ACCELERATES METABOLISM BURNS BODY FAT CAD MO Tool CHEAPROXEN DESPNEMEN RUNAⓇ ENERGY DRINK Berry NATURAL W HEALTHIER ENERGY 17 FL 284 Consumers are ready for ENERGY 2.0 (natural & healthy) Masses are leaving artificial or sugary carbonated soft drinks and other categories in droves Sugary Energy Exit is NOW... CELSIUS is here vitaminwater XXX acal-bieberry-pomegra bent enhanced wir beverage FL 02 (107) 946 m. bai Pribli 15 SPARKLING ANTICCANT INFUSION LAMBARI WATERMELON LINE FUNCTIONAL#11CELSIUS HEAT POSITION: PERFORMANCE ENERGY BLUEBERRY FOMEGRANATE CARBONATED PRE-WORKOUT 300mg THERMOGENIC ACCELERATES CAFFEINE METABOLISM 2000mg PROVIDES BURNS FAT L-CITRULLINE HEALTHY ENERGY C C C CELSIUS. CELSIUS. CELSIUS. CELSIUS. CELSIUS. HEAT HEAT HEAT HEAT HEAT -Og CLINICALLY PROVEN AC FLOZ 16 CARBONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE ACCELERATES METABOLISH 2000mg BURNS FAT PROVIDES L-CITRULLINE HEALTHY ENERGY -Og UNCALLY PROVEN CFLOX CHERRY LIME 16 CARBONATED PRE-WORKOUT 300mg THERMOGENIC ACCELERATES CAFFEINE METABOLISH BURNS FAT L-CITRULLINE HEALTHY ENERGY 2000mg PROVIDES Og CLINICALLY PREVEN BERRY DRAGONFR 16 CARBONATED PRE-WORKOUT 300mg THERMOGENIC ACCELERATES CAFFEINE METABOLISM BURNS FAT 2000mg PROVIDES L-CITRULLINE HEALTHY ENERGY 1-10g CUNCALLY PROVEN ORANGESICLE 16FC CARBONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE ACCELERATES METABOLISM BURNS FAT HEALTHY ENERGY 2000mg L-CITRULLINE - Og 16 CELSIUS HEAT TM is a Carbonated, Proven To Perform, Thermogenic with METAPLUS®. HEAT provides 100mg more caffeine than the original line, + 2,000mg L-Citruline.#12O CARDONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE RECEINEN FIRMS FAT CELSIUS 2000mg L-CITRULLINE HEALTHY CHENGY - 0 NO SUGAR NO PRESERVATIVES 16 C CELSIUS. LIVE FIT CELSIUS HEAT™ RASPBERRY AÇAI GREEN TEA NON-CARBONATED HEALTHY ENERGY ACCELERATES METABOLISM >BURNS BODY FAT CONICALLY PROVEN DIETARY SUPPLEMENT 12FL02365m CARBONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE ERION BURNS PAT 2000mg U₂ 16 NO SUGAR NO PRESERVATIVES 16 PEACH MANGO GREEN TEA NON-CARBONATED CHERRY LINE O CCCCC CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS HEAT HEAT HEAT HEAT HEAT HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 CLINICALLY PROVEN DIETARY SUPPLEMENT 12FL07/355mL CARBONATED PRO WORKOUT 300mg THERMOGENIC CAFFEINE BORNFAT 2000mg L-CITRULLINE PENENT 4- Do NO SUGAR NO PRESERVATIVES C CCCCCCC CELSIUS. CELSIUS. CELSIUS. CELSIUS. CELSIUS. CELSIUS. CELSIUS. CELSIUS. LIVE FIT LIVE FIT LIVE FIT LIVE FIT LIVE FIT LIVE FIT LIVE FIT LIVE FIT CARDONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINT ETABOLO 2000mges BURN FAY 0 NO SUGAR NO PRESERVATIVES LCHBALLING 16 SPARKLING COLA HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT" CLINICALLY PROVEN DIETARY SUPPLEMENT ORANGESICLE CARDONATED PRE-NORKOUT 300mg THEMENIC CAFFEINE MONDIAL ENG 2000mg Lonat 4 0₂ 16 NO SUGAR NO PRESERVATIVES 12 FL 02 (355mL SPARKLING WILD BERRY HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 CLINICALLY PROVEN DIETARY SUPPLEMENT 12FL07055 m NO SUGAR NO PRESERVATIVES SPARKLING SPARKLING ORANGE HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT SPARKLING PNEAPPLE COCONUT CLINICALLY PROVEN DIETARY SUPPLEMENT 12 FL 021365 m wonde SPARKLING KIWI GUAVA CELSIUS WITH STEVIA CCCCC CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS SPARKLING CUCUNSER CHE HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CUNICALLY PROVEN DIETARY SUPPLEMENT 12 F02 365 m SPARKLING WATERMELON FERRY NO SUGAR NO PRESERVATIVES 98 600 98 00 98 000 98000 98 000 SPARKLING WATERMELON HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CLINICALLY PROVEN DIETARY SUPPLEMENT 12 FL 02 0365 m NO SUGAR NO PRESERVATIVES CELSIUS SPARKLING GRAPE RUSH 8 HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CLINICALLY PROVEN DIETARY SUPPLEMENT 12P 02 355ml und DIAGR 0 NO SUGAR NO PRESERVATIVES CELSIUS CELSIUS ON-THE-GO POWDERS Ser 16259- SPARKLING FUJI APPLE PEAR O HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CLINICALLY PROVEN DIETARY SUPPLEMENT 12.02 355m CELSIUS 1900 126 CELSIUS U W PELG#13C CELSIUS. LIVE FIT STRATEGIC ROAD MAP Engage and inspire consumers to live an active healthy lifestyle and to partner with our brands for all facets of life! Build brands consumers love in emerging on-trend categories to drive growth and shareholder value. RUN RATE MARGINS COST SAVINGS BRAND POSITION INCREASE SHAREHOLDER VALUE SALES PERFORMANCE STRATEGIC INVESTMENTS INNOVATION#14ASH CELSIUS. LIVE FIT SPARKLING WATERMELON HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 1480 UNCALLY PREVEN DOARECUPPLEMENT 12 FL 025M amazon TOP SELLER ON AMAZON TOP RATED CCC CELSIUS CELSIUS CELSIUS "AMAZON'S CHOICE" WHEN SEARCHING HEALTHY ENERGY (ORGANIC) Departments - Your Amazon.com Today's Deal HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT CELSIUS fitness drinks provide a healthy energy boost and are available in sparkling and non- carbonated flavors. Backed by six published clinical trials, CELSIUS is proven to accelerate metabolism and burn body fat. No Preservatives, No Sugar, No Artificial Flavors or Colors, Low in Sodium, Non-GMO, Gluten-free, Certified Vegan/Kosher Orders Try Prima CELSIUS cart CCCCCC CELSIVE CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS CELSIUS 0 SUGAR prime amazon CELSIUS was ahead of the curve with its rela- tionship with Amazon. Our brand is on PRIME + Subscribe & Save. 1,875+ LIFETIME REVIEWS, 4.3 STAR RATING#15CELSIUS BRAND PERFORMANCE VS. CATEGORY CONVENIENCE CHANNEL TOTAL SUB-CATEGORY $8.6 BILLION CELSIUS ENERGY NOS Red Bull ENERGY DRINK RANKED 17 BRAND WITH ONLY 10.2 ACV POINTS ENERGY DRINK °C CELSIUS. CELSIUS SIGNIFICANTLY OUTPACING CATEGORY GROWTH RATE BRAND CELSIUS +36.5% LIVE FIT OUTPACING CATEGORY GROWTH 6.2x CATEGORY GROWTH +5.9% 200+ BRANDS ROCKSTAR ENERGY DRINK MONSTER ENERGY ENERGY KICKSTART AMP LATEST 52 WEEKS ENDING 12.30.2018; SHELF STABLE FUNCTIONAL BEVERAGES; TPL; SPINSSCAN CONVENTIONAL MARKETS TOTAL US - CONVENIENCE#16C CELSIUS. LIVE FIT DISTRIBUTION CHANNELS IN EACH CHANNEL NATURAL CHANNEL THE FRESH MARKET FARMERS MARKET MASS MARKET TARGET CONVENIENCE ELEVEN K QT QuikTrip SUNOCO CASEY'S GENERAL STORE Race Trac h Holiday Tedeschi Food Shops THE VITAMIN SHOPPE Publix. meijer Harris Teeter Neighborhood Food & Pharmacy H-E-B Ralphs Kroger Hannaford VITAMIN SPECIALTY AND DRUG CONVENTIONAL GROCERY RITE AID O SAFEWAY HyVee MARIANO'S. GNC SMOOTHIE LIVE WELL. KING CVS pharmacy FOOD LION GIANT EAGLE MILITARY AAFESE Army and Air Force Exchange Service NEX Navy Exchange SAMPLING OF KEY CUSTOMERS MCX CORE BRANDS CORPS VALUE BE M EQUINOX DICK'S 24 FITNESS SPORTING GOODS. FITNESS CRUNCH VENDING VISTAR Ű canteen XSPORT FITNESS IS IN-SHAPE HEALTH CLUBS FIRSTCLASSVENDING planet fitness LA FITNESS ANYTIME <FITNESS BARRY'S BOOTCAMP E-COMMERCE amazon Walmart.com B BODYBUILDING.COM#17ROUTE TO MARKET SUPPLY CHAIN, DISTRIBUTION/ WHOLESALER NETWORK FOUNDATION SAMPLING OF KEY DISTRIBUTORS AND WHOLESALERS unfi -EUROPA- Arr HARALAMBOS BEVERAGE COMPANY Anheuser-Busch McLANE. MUSCLE FOODS USA Eby-Brown MUSCLE FOODS USA KDI Bernick's KIMBALL DISTRIBUTING INCORPORATED o@o KEHE DISTRIBUTORS Core-Mark EAGLE DISTRIBUTING LIPARI Keurig POLAR pepsi John Lenore & Co. YOUR NEW AGE BEVERAGE DISTRIBUTOR#18PLACEMENT: ENERGY, FUNCTIONAL EACH CHANNEL HAS A DEFINED PLACEMENT STRATEGY. CELSIUS IS SOLD AMBIENT AND COLD ACROSS CHANNELS, IN GROCERY OR PHARMACY IN MULTIPACKS. IN FITNESS / EMERGING CHANNELS, COLD. °Cc CELSIUS. LIVE FIT ER MONSTE MONSTER INSTER CELSIUS BR AV TE HEAT HEAT CELSINS CELSIUS HEA 20 Healthy Savings ENERGY DRINKS BET ONE, GET ONE Free! CELSIUS CELSIUS PAL 9 CELINS HEAT HEAT HEAT CELSAS CELSAS PREU MONSTER R CELS CELS CCC Pe HERE SE EES FEFESE Tip CEL E SIUS CELSIUS CELSIUS LSIUS SIUS WEST LINE ELSIUS O CELSIUS CELSIUS CELSIUS BERRY RAPE 2361 C CELSIUS 54 CELSIUS LAT 1655 CELSIUS 14 PS S CELSIUS CELSIUS CELSIUS LEAT PERMERIA CELSIUS CILSI CELSIUS 1654 39 APPLE JACK'S 14 PKS C CELSIUS TA 4-0 CEL CE TOUGH MUDDER HET CCELSIUS gee TOUGH MUDDER CELSIUS ILDING CELSIUS CELSIUS ACE W 0425 NO SUSARING PRESERAKTIVES C SEE CELSIUS. LIVE FIT DMETAN GMB (((((( CELL CELS CEL CU C O GF NON FORME CELS CELSIUS acceed FE CELSIUS चरख Ca CEL CELSIUS CELSIUS CELSUS CELSIUS C CELSIUS LIVE FIT#19PROMOTION THE MAKING OF AN ICON TOUGH MUDDER Ⓡ GLAS TOUGH MUDDER -CCE FINK UER CELS 031793#20INCREASING BRAND AWARENESS °C CELSIUS. LIVE FIT Tough Mudder - 23 cities, 161,000 attendees. 93% of attendees are sampled +15MM social media impressions • Influencer Program: National reach to extend over 55MM followers and over 100MM impressions in 2019! • Demos: Estimating to sample 175,000 consumers in 2019 • Media: Integrated targeted Digital and Social media campaigns#21°C CELSIUS LIVE FIT CONSUMER ADS- FITNESS TARGETS 988 0 GF NON SUGAR EN GMO PROVEN PERFORMANCE HEAT HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT ORANGESICLE ON TREND FOR PERFORMANCE ENERGY C CELSIUS CARBONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE ACCELERATES METABOLISM 2000mg PROVIDES BURNS FAT L-CITRULLINE HEALTHY ENERGY 1-10g CLINICALLY FRIVER 1043 FL 02 16 AVAILABLE AT MUSCLE FOODS USA MUSCLE FOODS USA MEET YOUR NEW TRAINING PARTNER HEALTHY ENERGY ▸ ACCELERATES METABOLISM BURNS BODY FAT OGFONON KOSHER GMO SUGAR Tot de to p NO SUGAR NO PRESERVATIVES Meget beg C CELSIUS. LIVE FIT SPARKLING WATERMELON HEALTHY ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 460 ELPACALLY PRON TARY SUPPLEMENT #CELSIUSLiveFit I CELSIUS.com I OO amazon HONING IN ON TARGET DEMO WITH KEY BRAND MESSAGING 12 FLOM#22GLOBAL EXPANSION C CELSIUS. LIVE FIT SOCKERFRI CELSIUS YOUR ENERGY BOOSTER ANANAS KOKOS UTAN KOLSYRA UTAN KOLSYRA VITAMINBERIKAD 200 MG KOFFEIN NORDIC 不含糖 不添加防腐剂 C CELSIUS 燃力士 LIVE FIT 覆盆子&巴西格风味 RASPBERRY AGAI - CELISIUS, EXI ■2: ®®®®® 维生素运动饮料 CHINA >>a: 300 ml NON-CARBONATED C CELSIUS PEACH MANGO GREEN TEA FLAVORED ACCELERATES METABOLISM BURNS MORE CALORIES HIGH PERFORMANCE POWER 0 SALA SUGAR PER CLINICALLY PROVEN NET CONTENT 130 HONG KONG#23EUROPE DISTRIBUTION PARTNERS SOCKERFRI CELSIUS YOUR ENERGY BOOSTE ANANAS KOKOS ГВИ UTAN KOLSYRA VITAMINEERIKAD 200 MG KOFFEIN PARTNERS WITH DEFINED TERRITORIES WHICH CURRENTLY PROVIDE MARKETING AND SALES SUPPORT WITHIN THEIR TERRITORY. Established: ● ● Sweden - Top selling FITNESS drink in Sweden Finland expansion launched in 2016 adds incremental growth Norway launch announced February of 2018 Additional international opportunities with identified distribution partners 1111#24ASIA DISTRIBUTION PARTNERS * C CELSIUS t LIVE FI A&MAR PASPORTA - CELISUS 300m -CANCE C CELSIUS ACCELERATES METABOLI BERNS HORE CALORIES HIGH PERFORMANCE PONER CENA PO PARTNERS WITH DEFINED TERRITORIES WHICH CURRENTLY PROVIDE MARKETING AND SALES SUPPORT WITHIN THEIR TERRITORY. Established: ● ● ● Hong Kong launched through A.S. Watson Water distributors in 2017 China market launched with nationwide distribution through partnership with Qifeng Food Technology (Beijing) Co. Ltd., national wholesale distributor of foods and beverages in 2017 Effective January 1st 2019, a royalty license and repayment of investment agreement was established, creating a risk-mitigated method of capturing market share in China. ADDITIONAL OPPORTUNITIES WITH IDENTIFIED DISTRIBUTION PARTNERS SHOP WINE WANA FC CELSIUS G 13000 C CELSIUS G TRFOST A 1#25- FOCUSED DISCIPLINED ▪ RESULT ORIENTATED PURPOSE DRIVEN ■ °C CELSIUS. LIVE FIT TEAM VALUE BRAND BUILDING SUPPLY CHAIN STRATEGY OBJECTIVES AND GROWTH ROADMAP IMPROVE MARGINS - DATA ANALYTICS - OPERATIONAL FOCUS ▪ TRANSFORM FOR SCALE - BUILD BRAND EQUITY ▪ INCREASE PORTFOLIO BREATH ▪ CHANNEL EXPANSION - ACV GAINS CCCCCC LA CELSIU CELSIUS CELSIUS CELSIUS 1000 CCCCC CELSIUS CELSIUS CELSIUS CELSIUS TERAT CELSIUS CELSIUS#260 SUGAR CELSI ORANGE CELSIUS SPARKLING LIVE FIT ACCELERATES METABOL HEALTHY ENERGY BURNS BODY FAT CLANCA NETARY SUPP CLINICALLY P BURN HEA ACCE RANGE LIVE FIT KEY TAKE AWAYS RESOUNDING CONSUMER DEMAND - TREND FORWARD RAPIDLY GROWING REVENUES AND GROSS PROFITS EXPANDED PRODUCT OFFERING INNOVATIVE PORTFOLIO CAPITALIZING ON HEALTH & WELLNESS TRENDS TRANSFORMING OPERATIONS FOR SCALE DISCIPLINED DATA DRIVEN TEAM#273041.05 NO SUDAR NO PRESERVATIVES CELSIUS C CELSIUS LIVE FIT FINANCIALS 2988.88 SPARKLING HEALTHY ENERGY ACCELERATES METABOLISM 0460 Ca C CELSIUS. LIVE FIT SPARKLING COCUNDER LINE NATURAL CAFFEN ACCELERATES METABO NS BODY FAT ON 400 0 AMAVIY n ORANGESICLE C CELSIUS HEAT CARDONATED PRE-WORKOUT 300mg THERMOGENIC CAFFEINE 2000 mg LCITRULLINE METABOLISM BA 4-0 1655 CELSIUS. LIVE FIT#28GROWTH TRENDS IN REVENUE FULL COMPANY BY YEAR Net Revenue by Year 2015-2018 In Millions 60 50 40 30 20 10 0 2015 $17.2m $22.7m O 2016 Total Company $36.2m - CAGR for 3 Years Total Company = >45% O 2017 $52.6m 2018 CCH CELSIUS#29GROWTH TRENDS IN REVENUE BY REGION 2015 In Millions 60 50 40 30 20 10 0 2016 International 2017 Net Revenue by Year 2015-2018 -Domestic CARG @ 64% -International CARG @ 18% 2018 Domestic Full Company CCH CELSIUS#30REVENUE BALANCE BY REGION - Net Revenue Year 2017 Domestic 67% Intl Intl 33% Domestic Net Revenue Year 2018 Domestic 75% Intl Strong Growth in the US = > Capitalizing on Health & Wellness trends - Driving penetration in all major market segments CCH Domestic Intl 25% CELSIUS#31GROWTH TRENDS IN REVENUE BY QUARTER FULL COMPANY 2016 Q1 18 16 14 12 10 8 6 4 2 0 2016 Q2 Net Revenue by Quarter 2016-2018 3.678 2016 Q3 6.171 2016 Q4 6.657 2017 Q1 6.252 6.000 2017 Q2 10.236 2017 Q3 10.785 2017 Q4 9.140 12.059 9.298 2018 Q1 ■2018 Q2 16.565 2018 Q3 14,680 2018 Q4 CCH CELSIUS - Despite some seasonality & Intl orders, business reflects an overall continued growth.#32GROSS PROFIT "NORMALIZATION" BY YEAR 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% As Reported 43.0% W/O Freight 2017 51.8% 40.0% 2018 50.4% CCH CELSIUS - Large competitors such as Monster exclude Out-Bound Freight as part of Cost of Sales - When "Normalized" on a comparable basis => Celsius Margins are north of 50%#33BALANCE SHEET DASHBOARD-Working Capital Components 50 60 20 10 20 10 30 40 30 50 60 40 70 DSO=> 39 Days w/o International DSO (Daily Sales Outstanding) 50 60 80 70 80 90 DPO => 57 DPO (Days Payable Outstanding) 100 90 100 - DSO=>Includes Bill Backs->To be Netted against Accrual - DOH=>Reflects "Build-Up" Strategy 20 10 1 30 2 40 3 70 80 DOH=> 107 Days DOH (Days On Hand) Excludes E/O 5 6 7 90 8 Co 100 9 10 CELSIUS Working Capital Turns ~4 - DPO=>Affected by lower Q4 vol & Inv Build - WC Turns=>~4 times=>Inv build#34ADJUSTED EBITDA COMPUTATION For the twelve Months Ended Dec 31 Net income (loss) available to common stockholders (GAAP measure) Add back: Depreciation and amortization expense Net interest expense Preferred stock dividend Stock-based compensation Loss on Debt Extinguishment Non-GAAP Adjusted EBITDA Non-recurring one-time charges: Inventory write-down, Priority Testing & Label artwork change fees Label artwork change fees Recruiting fees CEO retirement compensation Legal settlement Total non-recurring one-time charges Non-GAAP Adjusted EBITDA excluding one-time charges Net Asia investment Net Non-GAAP Adjusted EBITDA excluding net Asia investment* 2018 (11,419,781) 51,205 174,409 213,133 4,293,797 377,048 (6,310,189) 183,042 100,583 1,019,600 1,303,225 (5,006,964) 7,192,928 2,185,964 CCI 2017 (8,606,578) CELSIUS 20,425 160,616 365,995 2,569,042 (5,490,500) 194,040 41,321 164,697 422,659 822,717 (4,667,783) 7,340,980 2,673,197 - By excluding "Non-Cash" items and non-recurring "One Timers" & China Investment business is delivering positive Ebitda#35FOCUS ON DRIVING GROWTH C CELSIUS. REALIZE PRODUCTIVITY C CELSIUS LIVE PI STAKING RATE USH HEALTHY ENERGY ACCELERATES METABOLISM TEAT 2 MARGIN INNOVATION CELSIUS ELSIUS CELSIUS 12000 CCCCCCC CELSIUS CELSIUS CELSIUS LSIUS AG C CELSIUS P CELSIUS C CELSIUS CELSIUS PORTFOLIO MIX Down C CELSIUS CELSIU CELSIU CELSIUS CELSIUS HEAT HEAT HEAT HEAT HEAT. PRES ELSIUS SIUS LSIUS. T LIVE FIT brado ERVATIVES METABOLISERGY POTAT TS METABOLISM FAT TRADE OPTIMIZATION C CELSIUS. LIVE FIT#36KEY INVESTORS C CELSIUS. LIVE FIT Horizons entures 维港投资 Horizon Ventures: investment arm of Mr. Li Ka-Shing. Asia's wealthiest individual. Assets include over 15,000 health & beauty retail locations Rexall Sundown Former Founder and Chairman of ReXall Sundown Inc. which he built into the world's leading nutritional supplement supplier, sold for $1.8 billion in 2000 baby phat. Celebrity & business mogul (several companies), powerful brand builder & influencer#37C CELSIUS MANAGEMENT LIVE PEOPLE = DIFFERENCE MAKERS JOHN FIELDLY PRESIDENT & CEO John Fieldly joined Celsius in 2012 and brings extensive consumer goods and financial/operational experience with a track record of driving strong financial performance. Results Driven Executive with over 20 years of broad financial and operational experience with extensive consumer goods background. As Celsius Holdings CEO and former CFO, John has demonstrated a proven track record of driving strong business results and shareholder value. His expertise stems from a strong background in financial leadership and operational expertise with a focus on process and procurement improvement strategies to maximize resources to drive revenue and operational efficiencies. Prior to joining Celsius Holdings in 2012, Fieldly worked with Oragenics, Inc. (OGEN), the world leader in novel antibiotics against infectious disease and proprietary OTC probiotics, specifically designed to enhance oral health for humans and pets. There, Fieldly held responsibility over all aspects of Oragenic's finance functions, including financial planning, public reporting requirements as well as optimizing operational efficiencies and implementing procurement strategies to maximize operations. Building upon his consumer and retailer experience, Mr. Fieldly has previously held leadership roles at Lebhar-Friedman - the B2B leading media and marketing company servicing the retail industry, foodservice, healthcare, and targeted consumer markets for more than 90 years. In that role, Fieldly was responsible for business planning, financial reporting, and overseeing financial operations. Fieldly began his career in retail within the food/drug/mass (FDM) channel through various leadership roles with the Eckerd Corporation. His work included sales training, merchandising, impulse sales strategy and quality control. Fieldly supported the acquisition to CVS in 2004. At the time, Eckerd had more than 2,800 stores nationwide. Mr. Fieldly is a Certified Public Accountant in Florida and a graduate of University of South Florida, where he earned his Bachelor of Science degree in Accounting. EDWIN NEGRON-CARBALLO - CFO Edwin Negron-Carballo brings over 30 years of financial and operational experience to the organization. His background includes domestic and international experience with work in standardization and implementation of Six Sigma processes, in complex and dynamic environments. He is well versed in USGAAP and IFRS as a Certified Public Accountant and has significant experience in mergers and acquisitions. His impressive and extensive career spans decades of senior financial management experience in major companies such as: Concurrent Manufacturing Solutions, Sodexo, S.A., Tyco Healthcare-Latin America, Energizer Battery, Frito-Lay and K.P.M.G.-Peat Marwick. He was also a Member of the Board of Directors of BAS, S.A., as well as being named as a Top 25 Hispanic Business Corporate Elite. Mr. Negron-Carballo earned an MBA from the John M. Olin School of Business at Washington University in St. Louis, Missouri, and prior, a Bachelor of Science Degree with a major in Accounting, from Louisiana State University in Baton Rouge, LA. MATT KAHN - EXECUTIVE VP OF MARKETING Matt Kahn brings over 20 years of marketing experience to CELSIUS as their EVP of Marketing. Having served a majority of his career in the beverage industry, Matt has worked for companies such as The Coca- Cola Co., Glacéau Vitaminwater, Smartwater and Heineken USA. From VP to CMO, Matt has held key marketing roles with each entity. His most recent title prior to joining CELSIUS in October of 2018 was that of VP, Marketing for Save-A-Lot Food Stores. Matt began his beverage career at Coca-Cola in 1998 and in 2003 he joined Glacéau. In his leadership roles at Glacéau, Matt's invaluable foresight strongly contributed to Glaceau's sale to The Coca-Cola Company for $4.1B. In 2007, Kahn served as VP, Marketing for Powerade; wherein he led the strategy to modify the formula to ION4 to differentiate it from Gatorade thereby introducing Powerade zero- the first zero-calorie sports drink. This bold move gained Powerade 13 share points in 2.5 years. When Matt was VP, Marketing for Heineken, he managed a portfolio of five brands including Dos Equis, for which he led the development of a best-in-class video campaign featuring "The Most Interesting Man in the World," garnering international appeal. Matt received his MBA from The University of North Carolina at Chapel Hill and bachelor's degree in Business Administration from Washington University in St. Louis. JON MCKILLOP - SENIOR VICE PRESIDENT OF SALES - NORTH AMERICA Jon McKillop has been recently promoted to Senior Vice President of Sales for North America, joining the CELH Executive team. Previously McKillop served as Vice President of Sales for the company's non- traditional channels of trade, to include Fitness, Military, Vending, Travel and Food Service. McKillop's career has spanned over 15 years in beverage and consumer packaged goods in both traditional and non-traditional channels of trade. Prior to his arrival at Celsius on May 3, 2016, McKillop served in a variety of management roles at Glanbia Performance Nutrition, a leading company in the branded sports nutrition space, most recently as National Director of Sales for the organizations American Body Building brand. Before that, McKillop held management posts at large corporations Pepsi Americas, Core-Mark International and Keurig. He holds an undergraduate degree in Marketing from Southern Oregon University.#38°C A BREADTH OF INDUSTRY, FINANCIAL, CELSIUS. BOARD OF DIRECTORS & EXECUTIVE MANAGEMENT EXPERTISE LIVE FIT William H. Milmoe CO-CHAIRMAN Finance and accounting President CDS International Holdings Financial career includes roles with: Price Waterhouse, General Cinema Corp, Pepsi, independent bottler Tony Lau CO-CHAIRMAN Horizons Ventures Asian market expert IB professional, M&A Kevin Harrington DIRECTOR Nick Castaldo DIRECTOR New product development TV show "Shark Tank" alumni Launched over 500 products "As seen on TV" infomercial pioneer Consumer services business Chain restaurant, banking and retailing Equity Partner and member of the founding management team of Anthony's Coal Fired Pizza Thomas E. Lynch DIRECTOR Insurance Banking Public official John Fieldly DIRECTOR Celsius CEO and prior CFO Career includes roles with: Oragenics leader in novel antibiotics and proprietary OTC probiotics, Lebhar-Friedman leader in B2B publishing, Eckerd Corporation Hal Kravitz DIRECTOR Extensive CPG/Beverage career and experience across all business functions Chairman, Board of Directors Certified Management Group Former CEO AQUA Hydrate 30 Year career at the Coca-Cola Company, most recently, President, Glaceau Division#39°C CELSIUS f) (in LIVE FIT Ⓡ CELSIUS HOLDINGS, INC. COMPANY CONTACTS ® Ⓒ John Fieldly, CEO Celsius Holdings, Inc. 561.276.2239 [email protected] Edwin Negron, CFO Celsius Holdings, Inc. 561.900.2351 [email protected] INVESTOR RELATIONS Cameron Donahue, Partner Hayden IR 651.653.1854 [email protected] VISIT OUR NEW INVESTOR WEBSITE: CELSIUS HoldingsINC.COM#40INCOME STATEMENT- Consolidated Statements of Operations Revenue Cost of revenue Gross profit Selling and marketing expenses 1 General and administrative expenses Total operating expense Loss from operations Other Expense: Interest expense Loss on Debt Extinguishment Amortization of Discount on Notes Payable Total Other Expense Net Loss Preferred stock dividend - other Net Loss available to common stockholders Weighted average shares outstanding Loss per share, basic and diluted For the year ended December 31, 2018 2017 $ 52,603,986 $36,164,064 31,543,608 20,733,387 21,060,378 15,430,677 21,213,530 16,611,369 10,487,592 6,899,275 31,701,122 23,510,644 (10,640,744) $ (174,409) (377,048) (14,447) (565,904) (11,206,648) (8,240,583) (213,133) (365,995) $(11,419,781) $ (8,606,578) 50,050,696 (8,079,967) Tele ($0.23) $ (160,616) (160,616) 44,419,162 (0.19) CCH CELSIUS#41BALANCE SHEET Current assets: Cash ASSETS Accounts receivable, net Inventories, net Prepaid expenses and other current assets Total current assets Property and equipment, net Total Assets LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Accounts payable and accrued expenses Accrued preferred dividend Other current liabilities Total current liabilities Long-term liabilities: Revolving line of credit-note payable-related party Note payables-related party Total Liabilities Stockholders' Equity: Preferred Stock, $0.001 par value; 2,500,000 shares authorized, zero and 6,760 shares issued and outstanding at December 31, 2018 and December 31, 2017, respectively Common stock, $0.001 par value; 75,000,000 shares authorized, 57,002,508 and 45,701,593 shares issued and outstanding at December 31, 2018 and December 31, 2017, respectively Additional paid-in capital Accumulated other comprehensive loss Accumulated deficit Total Stockholders' Equity Total Liabilities and Stockholders' Equity December 31, December 31, 2018 2017 $ 7,743,181 $ 14,186,624 12,980,396 6,375,658 11,482,701 5,305,505 2,299.375 1,180,444 34,505,653 27,048,231 121,854 62,642 $ 34,627,507 $ 27,110,873 $ 14,845,211 $ 19,933 14,865,144 3,500,000 4,459,381 22,824,525 6,311,824 133,883 17,921 6,463,628 3,500,000 9,963,628 7 57,003 85,153,667 45,702 79,101,824 (26,997) (39,378) (73,380,691) (61,960,910) 11,802,982 17,147,245 $ 34,627,507 $ 27,110,873 CCH CELSIUS