Front Start Up Pitch Deck

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Technology

Published

July 2016

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#1O FRONT O All your company's external communications in one collaborative inbox. O O#2215 billion EMAILS SENT PER DAY NOT COLLABORATIVE THE PROBLEM Email is the most important business communication channel 54% ARE BUSINESS EMAILS But email is a tool designed for personal use X BAD PRODUCTIVITY 7% YEAR-ON-YEAR GROWTH (X) ERROR-PRONE#3COLLABORATIVE Company > Team > User Share, assign, mention As transparent as can be THE SOLUTION Rebuilding email, for business this time INTEGRATED Analytics 3rd party integrations Open API UNIFIED All email providers All channelsOYE All teams A multichannel email client, where every conversation finds its way to the right people, and is accounted for in the right system.#4**hootsuite bad messaging experience COMPETITIVE LANDSCAPE twilio zendesk salesforce desk amazon web services™ business ready ▬▬ consumer Streak CRM in your inbox. Yesware toutapp. email management Outlook M FRONT good messaging experience N1 POLYMAIL#5900 675 450 225 624 521 hello@, contact@ WE HAVE A HEAD START 202 help@, support@ operations@ 125 121 billing@, finance@ sales@ Shared inboxes managed in Front 106 accounts@ 111 94 booking@, orders@ careers@ 68 bugs@, dev@ 87 83 79 78 77 feedback@ press@ events@ partners@ marketing@ 808 Shared inboxes were the perfect wedge: small commitment, big pain, willingness to pay, lower expectations for MVP. others#6MailChimp Y Combinator SELECT CUSTOMERS GENERAL GA ASSEMBLY docker verizon HubSpot AIX Expensify onefinestay Front works for teams of all sizes, across many different industries.#7CUSTOMERS ARE VERY SATISFIED "Front has a great user experience! It is extremely efficient, reliable, and easy to navigate. Bellhops, 100 seats "Wouldn't go back to Gmail if you paid me. Baroo, 20 seats "A wonderfully useful tool that has saved us time and energy. If an opportunity arises to recommend Front to other teams, even outside of MailChimp, it's always top of mind. MailChimp, 4 different teams "I'm in love with Front! Guillermo Rauch, this week-end#8$120,000 $90,000 $60,000 $30,000 CONSISTENT ORGANIC GROWTH 1000 H $0 6/1/2014 9/1/2014 12/1/2014 3/1/2015 6/1/2015 9/1/2015 12/1/2015 3/1/2016 MRR grew 5.4 times in the past 12 months. 750 500 250 0 COMPANIES MRR#95% 0% -5% -10% -15% -20% 6/30/2014 9/30/2014 12/31/2014 LOW CHURN 3/31/2015 6/30/2015 9/30/2015 12/31/2015 3/31/2016 ~3% monthly user churn, negative net MRR churn. USER CHURN MRR CHURN NET MRR CHURN#10O O OUR FOCUS TO DATE O#11●●● d. THE PRODUCT COMES FIRST We're our first users 60% of payroll = Engineering Support agents = 0 Fast iteration: frontapp.com/roadmap No complex product lines: we only sell licences to use our only product Notifications 55 WORKSPACE Assigned to me 92 Following 135 Sent Drafts Trash 2 a Search... NEW OPEN ALL ↓ @zeewil Zach Wilson @ZeeWil can't wait until @FrontA... @rauchg Guillermo Rauch I'm in love with @frontapp! 7H 2 10 Front Follow Assign To Zach Wilson @zeewil m 7H ... Zach Wilson to @FrontApp Started using @frontapp for one of my company's client msging platforms and wow, it's going to be a staple for our communication +1#12ORGANIC GROWTH ACQUISITION CHANNELS 70% of 2015 leads Customer word-of-mouth Leader on "shared inbox" 3 acquisition channels SALES 40 qualified demos / month / SDR 28% post-demo conversion $36k ARR added / month / AE MARKETING ✓ Content playbook ✓ Co-marketing playbook ✓ Paid acq. unit economics We've identified repeatable strategies to acquire new customers. We will iterate on those and double down on the winners.#13WE LAND AND EXPAND Percentage of MRR retained relative to starting month 6 2 3 4 5 6/1/2014 101% 115% 109% 125% 135% 18 19 20 21 117% 117% 120% 120% 165% 175% 174% 175% 195% 182% 187% 194% 63% 65% 68% 65% 69% 66% 7 8 9 10 11 12 13 14 15 16 17 136% 137% 153% 168% 142% 124% 122% 122% 122% 107% 102% 101% 7/1/2014 120% 124% 128% 132% 131% 145% 131% 143% 149% 157% 160% 162% 159% 185% 196% 198% 198% 8/1/2014 174 % 209% 240% 240% 213% 225% 228% 236%207% 201% 197% 89% 84% 88% 91% 86% 85% 88% 91% 91% 9/1/2014 115% 116% 120% 114% 123% 124% 125% 126% 126% 138% 133% 134% 151% 161% 162% 10/1/2014 106% 57% 54% 53% 53% 59% 58% 57% 61% 63% 56% 63% 11/1/2014 106% 117% 114% 119 % 119% 126% 133% 149% 164% 166% 164% 165% 190% 196% 200% 12/1/2014 106% 111% 113% 106% 113% 118% 118% 121% 159% 156% 154% 153% 156% 174% 173% 179% 1/1/2015 112% 116% 116% 114% 132% 146% 148% 146% 160% 174% 185% 200% 203% 193% 201% 2/1/2015 113% 131% 138% 149% 167% 182% 179% 179% 173% 175% 186% 183 % 169% 167% 3/1/2015 111% 106% 110% 108% 109% 113% 118% 124% 109% 108% 112% 122% 134% 4/1/2015 119% 130% 143% 158% 149% 147% 142% 150% 154% 158% 171% 170% 5/1/2015 111% 114% 121% 127% 131% 137% 158% 165% 177% 173% 190% 6/1/2015 111% 111% 111% 112% 114% 119% 121% 126% 133% 133% 7/1/2015 116% 125% 128% 132% 137% 134% 134% 164% 167% 8/1/2015 113% 119% 122% 126% 128% 127% 129% 136% 9/1/2015 127% 132% 132% 133% 142% 144% 145% 10/1/2015 111% 121% 116 % 112% 106% 85% 11/1/2015 115% 108% 101% 103% 111% 12/1/2015 110% 128% 131% 128% 1/1/2016 112% 186% 207% 2/1/2016 119% 141% 3/1/2016 109% 199%206% 22 121% Big customer shut down Stripe error 150% annual expansion: the "land & expand" strategy works.#14WE'VE BEEN CAPITAL EFFICIENT $1.3m Spent in 18 months to reach $1.4m in ARR $1.8m Left from last seed round $90k Monthly burn 5 months To be profitable#15RAISING $10M SERIES A TO ACCELERATE GROWTH O O (O#16THE RIGHT MIX OF PASSION AND EXPERIENCE Mathilde Collin CEO, co-founder HEC Y PARIS Cailen D'Sa Head of Sales 1st sales@box nd Greg Walder Head of Customer Success Former head of upsells @ Dropbox Dropbox Laurent Perrin CTO, co-founder ÉCOLE TITION POLYTECHNIQUE ParisTech Y Unfair access to pool of excellent French engineers#17Today New Platforms New Integrations New Channels Entreprise Ready THE PRODUCT ROADMAP IS CLEAR Q2 Android HubSpot Base Zoho Messenger SSO Q3 iPad New iOS Dropbox Google Drive Box WeChat Whatsapp Teams Q4 BOTS SLAS Q1 Native Mac App Mailchimp Magento Constant Contact Exchange Custom Rights Q2 Kissmetrics Mixpanel Segment Q3 Light Users NetSuite Marketo Etc. Other email providers Advanced Reporting#18Expenses Payroll (eng.) Payroll (non-eng.) Selling & Marketing $1000k $750k $500k PROJECTIONS $250k Other Revenues MRR $0k 5/1/2016 8/1/2016 11/1/2016 2/1/2017 5/1/2017 8/1/2017 11/1/2017 ARR Headcount 2016 $3m 39 2017 $10m 53#19Series Seed Sept. 2014 $3.1M Led by Softtech VC Angel investments from: Paul Buchheit Elad Gil & 32 more FUNDING I I I I I I I I I I I I I I Series A now $10M Committed: Stewart Butterfield Eoghan McCabe I I I I I I I I I I I I I I I I#20THE OPPORTUNITY Slack proved that businesses are ready to buy good communication tools. They're going after the internal communications market. We're going after the bigger opportunity. Front will own the external communications space.#21O THANKS O O O

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