#1Irwin naturals. Canadian Stock Exchange: IWIN Frankfurt Stock Exchange: 97X OTC: IWINF Investor Presentation December 2021 27 Years of Profitability NUTRACEUTICALS CANNABIS PSYCHEDELICS *Under several corporate structures, Klee Irwin has operated the Irwin brand profitably since 1994, as measured by EBITDA adjusted for extraordinary costs. 1#2irwin naturals. Investment Summary NUTRACEUTICALS SVS Class B shares: 1,200,001 Exchangeable SVS shares: 320,018,240 Total shares*: 321,218,241 Stock price**: $4.30 CAD • Market cap**: $1,381,238,436 CAD * Percentage of total shares owned by management**: Approx. 98% Warrants and options outstanding**: None EBITDA Margin: 13.5% *** Net Income: 10.5% Total-Debt-to-Total-Assets**: 6.9% Debt-to-Equity**: 14.9% Assuming conversion or exchange. There are 1,200,001 shares issued and outstanding and 320,018,040 shares exchangeable **As of November 29, 2021 ***Based on 2021 Net Sales Forecast adjusted to remove one-time costs of business combination. 12.1% if one-time costs left in. CANNABIS PSYCHEDELICS 2#3This investor presentation (the "Presentation") with respect to Irwin Naturals Inc. (the "Company") has been compiled by management of the Company solely for information purposes. This presentation is not, and under no circumstances is to be construed to be, an offering of securities. Neither this Presentation, nor its delivery to the recipient, shall constitute an offer to sell, or the solicitation of an offer to buy the securities of the Company. This Presentation also contains or references certain market, industry and peer group data which is based upon information from independent industry publications, market research, analyst reports and surveys and other publicly available sources. Although the Company believes these sources to be generally reliable, such information is subject to interpretation and cannot be verified with complete certainty due to limits on the availability and reliability of raw data, the voluntary nature of the data gathering process and other inherent limitations and uncertainties. The Company has not independently verified any of the data from third party sources referred to in this Presentation and accordingly, the accuracy and completeness of such data is not guaranteed. CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS Statements in this Presentation, including the information set forth as to the future financial or operating performance of the Company, that are not current or historical factual statements may constitute "forward- looking" information within the meaning of applicable securities laws. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. When used in this Presentation, such statements may include, among other language, such words as "may", "will", "expect", "believe", "plan", "anticipate", "intend", "estimate" and other similar terminology. These statements reflect current expectations, estimates and projections regarding future events and operating performance and speak only as to the date of this Presentation. Readers should not place undue importance on forward-looking statements and should not rely upon this information as of any other date. These forward-looking statements include but are not limited to, the Company entering into and doing business in the psychedelics and THC market, the Company gaining a first mover advantage in the cannabis and/or psychedelic market, the legalization of THC and/or psychedelics, the timing and size of the Company's operations in the THC and psychedelic markets. These forward-looking statements involve a number of risks and uncertainties including, but not limited to, board and regulatory approval, including the approval of the Canadian Securities Exchange, the Company entering into licensing partnerships, that the Company may not enter into the THC and/or psychedelics market at all, the Company's brand recognition applying to the cannabis and/or psychedelic market, changes to regulations and laws regarding THC and/or psychedelics, general business, economic, competitive, political, regulatory and social uncertainties; changes in labour costs or other costs of carrying on business; adverse changes in government legislation and regulation; failure to raise sufficient funding to meet development plans and budgets, additional capital needs generally; changes or disruptions in financial markets; increased infrastructure, marketing and/or operating costs; failure to adequately protect intellectual property; limits of insurance coverage and uninsurable risk; failure to comply with laws and regulations or other regulatory requirements; the impact of competitive conditions in the cannabis and/or psychedelic industry; the inability of the Company to retain its key management employees and shortages of skilled personnel and contractors; influence of third party stakeholders; risks of litigation; failures or deficiencies in the Company's system of internal controls; conflicts of interest; credit and/or liquidity risks; and the risks involved in the cannabis and/or psychedelic business generally. The forward-looking statements included in this Presentation are made only as of the date of this Presentation and the Company undertakes no obligation to update any forward looking-statements to reflect subsequent events or circumstances. There can be no assurance that the projected results can be realized or that actual results will not be materially higher or lower than those projected. CAUTIONARY NOTE REGARDING FUTURE-ORIENTED FINANCIAL INFORMATION To the extent any forward-looking information in this Presentation constitutes "future-oriented financial information" or "financial outlooks" within the meaning of applicable Canadian securities laws, such information is being provided to demonstrate the anticipated market penetration and the reader is cautioned that this information may not be appropriate for any other purpose and the reader should not place undue reliance on such future-oriented financial information and financial outlooks. Future-oriented financial information and financial outlooks, as with forward-looking information generally, are, without limitation, based on the assumptions and subject to the risks set out above under the heading "Cautionary Note Regarding Forward Looking Statements". The Company's actual financial position and results of operations may differ materially from management's current expectations and, as a result, the Company's revenue and expenses may differ materially from the revenue and expenses profiles provided in this presentation. Such information is presented for illustrative purposes only and may not be an indication of the Company's actual financial position or results of operations. 3#411270 1994 Irwin Naturals launches in Los Angeles The Expanding Irwin Naturals Brand Irwin Naturals becomes a household name, selling internationally and in all 50 states in big-box chains 1999 See forward looking information and risk factors contained herein. XTRA STRENGTH irwin natural CBD 50 mg Per Soft-Gel Full-Spectrum Hemp Extract in Fast-Acting Liquid Soft-Gels GO LIQUID SOFT-GELS 2018 National launch into cannabis (hemp) with CBD 2021 Launch of* psychedelic mental health clinic chain, Irwin Naturals Emergence National launch* into marijuna based THC products under the flagship Irwin Naturals brand *Planned for late 2021 or early 2022. See forward looking information and risk factors contained herein.#5The Bottom Line We know how to build a dominant brand and deliver on our projections. We plan to do the same in cannabis and psychedelics. 2021 nutraceuticals business tracking to US $134 million. Highest grossing and most profitable year ever. Profitable for 27 consecutive years.* 2021 adjusted EBITDA expected to increase by 61% over 2020, from about US $8.3 million to US $13.3 million. Household name mega-brand known by over 100 million Americans and Canadians and sold in about 100,000 major big-box retail locations. Cannabis and psychedelics launch planned in 2021 to provide Coca-Cola-like first-mover advantage among mega-brand peers hoping to move into these categories. Deep team experience to exploit disruptive new opportunities while maintaining profitability. We've disrupted before and are about to do it again in a space where the competition doesn't have our skillset or the same quality of distribution relationships. *Under several corporate structures, Klee Irwin has operated the Irwin brand profitably since 1994, as measured by EBITDA adjusted for extraordinary costs. 5#6Management The management team is led by veteran industry pioneer, Klee Irwin, and financial expert, Philippe Faraut. Growth hacking engineers. Klee Irwin CEO & Chairman Klee Irwin founded Irwin Naturals with a simple mission heal the world with plant medicine. With no financing for advertising, he engineered formulas so effective that Irwin became a rare and profitable cult brand. Klee applies scientific logic to business problems and is the author or coauthor of over 55 mathematical physics papers. Philippe Faraut CFO & Director With over 20 years of senior CPG financial management, Philippe has been a Managing Partner of Bastiat Partners and Chief Investment Officer for Knight Global. He started his finance career at Merrill Lynch in New York and held senior positions at HSBC and Intrepid Invest- ment bankers. He holds an MBA from the Anderson School at UCLA (1999). 6#7Independent Board Members Independent board members include Fortune 500 CPG expert Marc-David Bismuth and cannabis legal expert Rod Knight. Deep experience. Marc-David Bismuth Director Rod Kight Director An Operating Partner at L Catterton, Marc- David was previously President of Danone Naya Waters North America. He played a key role in the formation of the joint venture with Coca-Cola. Prior to managing Danone, Marc-David was the Food Division General Manager (Corporate-Paris/Geneva) and a Member of the Corporate Strategic Com- mittee for the Carrefour Group, where he led the $40 billion Carrefour Global Grocery Sourcing and Vendor Negotiation efforts. Prior to his senior corporate responsibilities Marc-David led the retail growth of Carre- four in key countries in Europe and Asia. Rod leads one of the most respected boutique cannabis law firms in the United States. He is an AV Preeminent Peer Rated Lawyer, as designated by Martindale Hubbell. Rod has been quoted on cannabis matters in the Wall Street Journal, Time, Politico and Business Insider. He serves on the advisory board of the American Journal of Endocannabinoid Medicine. North Carolina Super Lawyers Mag- azine calls him "The State's Biggest Cannabis Advocate". 7#8Big Picture Opportunity Both cannabis legalization and the psychedelic mental health revolution are threatening to disrupt the trillion-dollar pharmaceutical industry. Irwin Naturals' mission is to heal the world with plant medicine. We aim to disrupt. Company Mission HEAL THE WORLD WITH PLANT MEDICINE зио#9Big Picture Opportunity There are no famous brands in cannabis or psychedelics - no brands known by us to have more than 1% national name recognition. Irwin Naturals is known by about 33% of Americans – a mega household brand. hp OX S Ford TD Irwin naturals. Ο JOHN DEERE M ups B f NIVEA Milha Coca-Cola orange™ A Adobe Levi's Barbie Marlboro T… vodafone *Based on national survey. 6#10Big Picture Opportunity So, there's a Coca-Cola-like first-mover advantage for the first household brand to unapologetically lean into cannabis and psychedelics. Irwin Naturals intends to move first. irwin naturals. See forward looking information and risk factors contained herein. 10 10#11Big Picture Opportunity When people reach out for psychedelic mental health care in the future, many will find a familiar friend they can trust in the Irwin Naturals brand* Irwin Naturals Emergence, a chain of psychedelic mental health clinics, is pending national rollout. * Launch planned for late 2021 or early 2022. See forward looking information and risk factors contained herein.#12Big Picture Opportunity New users, such as the elderly and soccer moms, are flooding into retail locations looking for cannabis brands they trust. Federal legalization would accelerate this, as doctors direct more patients to use THC. Seeking trust. RX Paties Address Address Age REFILL I 2 3 4 5#13Big Picture Opportunity Trust found. Irwin Naturals intends to be the first nationally recognized cannabis brand. The first product line is planned for launch in late 2021 or early 2022. Irwin natural THC +SUNNY MOOD irwin naturals THC + STRESS-DEFY irwin naturals EXTRA STRENGTH THC +TURMERIC Full-Spectrum Extract with Rhodiola &L-Theanine to Help Feel Relaxed and Balanced 75 LIQUID SOFT-GELS irwin natural THC 10 mg Per Soft-Gel Full-Spectrum Extract with L-Theanine, Rhodiola, Ginkgo and GABA 84 LIQUID SOFT-GELS irwin natural THC 30 mg Per Soft-Gel Full-Spectrum Extract with 50 mg CBD per Day and Curcumin C3 Complex 60 LIQUID SOFT-GELS DIETARY SUPPLEMENT irwin natural THC +POWER TO SLEEP See forward looking information and risk factors contained herein. Full-Spectrum Extract in Fast Acting Liquid Soft-Ge 60 LIQUID SOFT-GELS DIETARY SUPPLEMENT Full-Spectrum Extract In Fast Acting Liquid Soft-Ge 60 LIQUID SOFT-GELS DIETARY SUPPLEMENT Full-Spectrum Extract with Melatonin & L-Theanine to Promote a Restful Sleep Cycle 60 LIQUID SOFT-GELS DIETARY SUPPLEMENT 13#14Household Name Brand Recognized by over 100 million Americans and Canadians and for sale on over 3 million shelf positions in about 100,000 big- box retail locations across the continent. Brands rule the day in every industry. But creating a household name takes many years and an enormous amount of advertising investment... Household names are a tiny minority of all brands, but... 25 Irwin RIPPED-MAN 40 55+ 25 40 55+ Prosta-Strong Testosterone UP RED Healthy Skin & Hair Nails Collagen-Pure 60 LIQUID SOFT-GELS FOODS ♥CVS pharmacy WHOLE Walgreens Kroger MARKET Texture & Strength 60 LIQUID SOFT-GELS EstroPause Menopause Support Caklum-Magian Babes GIANT EAGLE meijer Walmart Wegmans TARGET THE VITAMIN SHOPPE RITE COSTCO STOP AID WHOLESALE SHOP HyVee SPROUTS KinneyDrugs HARMON BARTELL GNC LIVE WELL. BED BATH & GIANT DRUGS DISCOUNT HEALTH & BEAUTY H-E-B BEYOND amazon Sam's HI-SCHOOL pharmacy FARMERS MARKET VITAMIN WORLD KING Raley's Longs Drugs SUPERVALU drug Wakefern FOOD COKF Harris Teeter Neighborhood Food & Pharmacy Soopers BI-MART Canada PharmaPlus® mart Marc's SHOPPERS FOOD FAIR DRUG MART Navarro. Fred Meyer Rexall metro DISCOUNT PHARMACY 14#15Household Name Brand …..are not as rare as cult brands. Over the last 27 years, Irwin Naturals became an authentic cult brand. What does that mean? It doesn't mean small. Costco is a cult brand. A cult brand has such a loyal following that it doesn't need to advertise to lead. amazon Customer reviews 4.6 out of 5 Average Across All Products 5 star 4 star 3 star 2 star 1 star 79% 10% 6% 2% 3% The Making of a Cult Brand 01:50 Hi, I'm Klee Irwin. Irwin natural Trustpilot Excellent Rating 4.5 out of 5 I 15#16Household Name Brand Irwin Naturals' business thesis is simple. Innovate with such ferocity that the brand dominates while maintaining profitability along the way. 16#17Nutraceuticals Founded in 1994, Irwin Naturals is one of the few legacy companies that helped propel the industry to where it is today. As an innovation and research powerhouse, the R&D team often pioneers new formulating directions the rest of the industry emulates. Innovative nutraceuticals 00:01 Irwin naturals Stored-Fat Belly Burner irwin Stored-Fat Belly Burner Featuring Strel with Grapefruit Sweet Orange & Blood Orang 60 LIQUID SOFT-GELS Over 26 years of award-winning quality CC 17#18Nutraceuticals In 2020, the nutraceuticals market was $418 billion. It's expected to expand at a CAGR of about 9% until 2028, reaching $826 billion. Famous cult brands have a special advantage in this booming growth industry. And our retail partners think so too. * Grandview Research RITE "We appreciate the strong business relationship AID V The Vitamin Shoppe 49 that has been built between Irwin Naturals and Rite Aid. The partnership has been built on integrity and trust; rooted in better understan- ding the consumer and how to develop and deliver innovative products and experiences that will position the brand and the company for long term growth." Bryan Everett | Chief Operating Officer, Rite Aid "Irwin Naturals has been a trusted partner of The Vitamin Shoppe for over a decade. Capitalizing on their ability to deliver newness and innovation year after year, they have helped drive growth for our company. Their collaborative nature and willingness to invest in promotional and market- ing programs make them a favored vendor among our merchants." Sharon Leite | Chief Executive Officer, The Vitamin Shoppe 18#19Cannabis Cannabis is legal in most states and may be federally legal soon. What is the fastest way to convert the fame of the Irwin brand to cannabis sales in all legal states? Licensing. The company is setting up a national network of licensees to sell cannabis under the Irwin Naturals Cannabis brand - with the aim of being the first national household name in cannabis. Irwin naturals. CANNABIS#20Cannabis The CBD¹ and THC² industries are each projected to grow to $22 billion in the near future. Irwin believes mass market chain stores will eventually dominate, just as Costco is the largest seller of wine, not liquor stores. Irwin Naturals has a head start – we're a leader in shelf- presence and brand recognition. 1 Brightfield Group 2 Atheneum Collective EXTRA STRENGTH irwin naturals. CBD 50 mg Per Soft-Gel Full-Spectrum Hemp Extract in Fast-Acting Liquid Soft-Gels 60 LIQUID SOFT-GELS DIETARY SUPPLEMENT ■ CBD ■THC $22 Billion $22 Billion irwin naturals. THC + SUNNY MOOD Full-Spectrum Extract with Rhodiola&L-Theanine to Help Feel Relaxed and Balanced 75 LIQUID SOFT-GELS DIETARY SUPPLEMENT "Irwin Naturals is... well-positioned to effectively leverage existing distribution networks and customer relationships to market products [cannabinoids] already tied to a trusted brand." Brightfield Group 20#21Cannabis Our mass market CBD products are among the top selling industry leaders. A special advantage is the ability to take our popular formulas and add CBD to them. We plan to add THC to our popular Why CBD Will Sweep the World. irwin Sunny Mood Feel Good, Feel Balanced Clarity Positive Uplifting 03. hodios, &-Theanine, OH Lemon Balm and P 75 Lique Soer-GELS irwin naturaiss Stress-Defy Balanced Relaxed Calm Stressful Day Neutralizer frwin Whole-Body Turmeric Extra Promotes Calmness, plus Emotional & Mental Clarity During Times of Stress Whale Body Wells Featuring Bark, MM, Rose Hip & More 84 Ligu Son SETARY SUPPLEMENT So Low Sor BETARY SUPPLEMENT + CBD from Full Spectrum Hemp Extract + CBD from Full Spectrum Hemp Extract + CBD from Full Spectrum Hemp Extract irwin naturals CBD +SUNNY MOOD™ irwin naturals. CBD + STRESS-DEFY irwin naturals CBD +TURMERIC products, such as Power to Sleep, and sell in re- tail cannabis stores. See forward looking information and risk factors contained herein. Full-Spectrum Hemp Extract with Rhodiola & L-Theanine to Help Feel Relaxed and Balanced 75 LIQUID SOFT-GELS DIETARY SUPPLEMENT Full-Spectrum Hemp Extract with L-Theanine, Rhodiola, Ginkgo and GABA 84 LIQUID SOFT-GELS DIETARY SUPPLEMENT Full-Spectrum Hemp Extract with Curcumin C3 Complex for Whole-Body Wellness 60 LIQUID SOFT-GELS DIETARY SUPPLEMENT 21 21#22Cannabis Klee Irwin is a notable thought- leader in the cannabis space, appearing in the acclaimed documentary, CBD Nation, and author of the popular book, Pain Nation. Passion & thought- leadership. Klee's Cannabis Mission CBD NATION Klae Irwin Klee Irwin PAIN NATION Klee Irwin PAIN NATION PAIN NATION "An insightfid and riveting look at the behind America's health crisis Es ve Times teling her of Con Musk and of Bat PAIN NATION SICK SICK, STRESSED AND ALL F*CKED UP AND IS C IS CBD THE CURE? Klee Klee Irwin A BRILLIANT, ORIGINAL EXPLORATION OF HOW THE CBD REVOLUTION IS GOING TO TRANSFORM AMERICA "Irwin Naturals turned heads when Klee Irwin announced the company would be giving away $1mm worth of CBD products to honor the passing of the Farm Bill. The company is concerned with making the cost of CBD products affordable, saying 'Our mission is to spread health to the world through plant medicine. Our nation is on the edge. And I am worried about the future of our children. If we can make CBD affordable and accessible to the masses, it just might help our country avoid a meltdown."" Green Market Report The Cannabis Industry's Central News Source#23Psychedelics At over $225 billion ¹ in costs and countless lost lives, America's escalating mental health crisis is now a threat to national stability. Talk therapy and pharmaceuticals have not stopped this run-away epidemic. Clinical studies show that psychedelic the- rapy is a profoundly effective solution. 1 CNBC 2021 What you need to know about the cost of mental health care in America. 2 A Meta-Analysis of Placebo-Controlled Trials of Psychedelic-Assisted Therapy 23#24Psychedelics What is the fastest way to harness the famous trust of the Irwin Naturals brand to make a massive dent in the mental health crisis? * Be like the Jenny Craig of psychedelic mental health clinics – a roll-up play into an international chain of ketamine clinics. *No implied association with the Jenny Craig brand. See forward looking information and risk factors contained herein. 。#25Psychedelics Ketamine is an FDA approved drug. Doctors can legally prescribe it for off-label mental health treatment. Where psilocybin is restricted, ketamine may be used. Psilocybin may be prescribed in our offshore clinics, certain FDA approved trials and in states such as OR. See forward looking information and risk factors contained herein. 25 5#26Psychedelics The company intends to be profitable in its psychedelic mental health business and have the largest number of clinics and highest revenue in the space. Speed to size and profitability. See forward looking information and risk factors contained herein. 26#27Psychedelics Low-income veterans and other Americans in poverty suffer disproportionately from the mental health crisis. We will leverage both online counseling and national economies of scale to drive patient costs down.* Patient accessibility is key. 1 AMA 2011: Relationship Between Household Income & Mental Disorders * See forward looking information and risk factors contained herein. 27#28Financial Highlights Nearly all public cannabis and psychedelic companies are losing money. Irwin Naturals brings a fresh new option to the table for investors: Profitability The company has been profitable for 27 years.* And 2021 is shaping up to be the most profitable year ever, a 61% increase over 2020.* * Under several corporate structures, Klee Irwin has operated the Irwin brand profitably since 1994, as measured by EBITDA adjusted for extraordinary costs. ** Adjusted to remove one-time costs of business combination. 28#29Financial Highlights Strong growth and exceptional balance sheet (6.9% debt-to- assets and 14.9% debt-to-equity). Gross Revenue - H1 2020 vs H1 2021 $70,000,000 $60,000,000 $50,000,000 $65.8 Million $40,000,000 $30,000,000 $51.6 Million USD USD $20,000,000 US $17.5 million line of credit $10,000,000 with about US $15 million available (Oct 2021). H1 2020 H1 2021 Net Income - H1 2020 vs H1 2021 $8,000,000 • 2021 expected to be the greatest $7,000,000 top-line and bottom-line $6,000,000 performance in our history. $5,000,000 $4,000,000 $3,000,000 No options or warrants $2,000,000 outstanding. $1,000,000 $3.5 Million USD $6.7 Million USD H1 2020 H1 2021 29 29#30Financial Highlights • 2021 adjusted EBITDA projected to be US $13.3 million, which is a 61% increase over 2020. * Adjusted to remove one-time costs of business combination. $14.0 $12.0 $10.0 Adjusted EBITDA $8.0 $6.0 $8.3 Million $4.0 $2.0 $13.3 Million 2020 2021 30#31Sustainability Irwin Naturals' mission is grounded in our commitment to people and planet. Is a business just a vehicle for making profit? Or can it be a group of missionaries unselfishly leveraging their abilities to be of service to the world? There's a word for this... ...Love. Imagine a world of businesses motivated by love instead of greed. PLANET Protect our planet's natural resources and climate for future generations PEOPLE End poverty and hunger in all forms and ensure dignity and equality PROSPERITY Ensure prosperous and fulfilling lives in Sustainable Development harmony with nature PARTNERSHIP PEACE Implement the agenda through a solid global Foster peaceful, just and partnership inclusive societies IR contact: Investors@Irwin Naturals.com 31