#1JUPITER v1_05 Strictly Confidential Investor Pitch Deck#2This pitch outlines an opportunity to capitalize on the explosive growth of the Asia Electronic Dance Music industry. Witnessing greater than 400% growth rates and a target market of nearly half a billion buyers and only 15% penetration, revenue scale is possible from not only music produced and appearance fees, but from leveraging the scale of fan engagement, to then tap into a highly engaged and well defined fan base of millions of fans, with several ten's of millions engaged each week. The model is proven. Our business is already estimated at a US $2.3M value ($7.1m @ year 3) before launch. In the US alone, well established artists following a similar model achieve $10-100M USD per annum. By connecting the highly engaged fan base with lifestyle, travel and entertainment, and apparel brands, a significant revenue potential can be realized by advertisers and marketing houses where they can tap directly into a 18-28 y.o lifestyle aware, tech savvy demographic of buyers, around Asia, offering Internet-scale returns. Adam Neat - Founder#3-‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒ The Opportunity#4Strictly Confidential, Jupiter 2017 "With the explosion of the Electronic Dance Music thanks in part to the virality of Social Media, the electronic dance music industry is now seeing new ways of achieving scale and reach, creating highly targeted and engaging experiences, and allowing Media, Music & Entertainment companies to accelerate business and fan base growth in unprecedented scale." ? Disruption The Electronic Dance Music (EDM) industry today is growing at 400%+ per annum, with social media now allowing artists with highly engaged fan bases to target and reach untapped markets like never before Engagement Compared to the US EDM target demographic, the Asia market is some 15x larger in size with over 500m buyers with less than 15% penetration Digitization Streaming music, "always on" record stores and highly personalized music channels has made EDM- production and management companies analogous to Internet & Software startups - create once, sell many 8 Trust Advertisers and marketers are able to access highly engaged, uber-targeted fans, offering one of the most lucrative demographic segments in Asia#5Value Proposition#6Two Revenue Streams Highly engaged fans + access to highly defined target demographic = mass scale multi-channel revenue As reported by Adweek¹, according to industry research group, Vitrue, engaged social media fans are valued at USD $3.60 per fan per annum - we already have more than 650,000 fans from one artist. Through that lens, our business is already valued at USD $7.1M (3 year flat projection) Asia-based EDM fans are highly engaged Strictly Confidential, Jupiter 2017 Asia EDM fans collectively amount to 15x the US market size alone, yet Asia is less than 15% tapped US based EDM artists are seeing revenues of USD $5M - $70M per annum for artists in the Top 500 We already have an artist unofficially ranked - #300 globally in the EDM industry, and rising Notes: (1) http://www.adreek.com/digital/value-fan-social-media-360-102063/ Advertisers & Marketers buy influencer and ad placement Instagram, Facebook and Youtube influencers are seeing ad placement fees in-excess of USD $250K per placement. We will offer advertisers access to 5-15 (initially) highly marketable, highly engaged fan bases, exceeding a reach of 2-3 million viewers per artist weekly#7The Secret Sauce#8The Secret Sauce An increasing and engaged fan base drives track buys and music streams (ie: plays). Both track buys & music streams, and engaged fan base drive an increase in fees and bookings & tour frequency, all which subsequently drives an increase in an engaged fan base. Ad infinitum. An increase in fan base size and the engagement of that fan base increases the value of the fan base to marketers and advertisers. Multiply that against 10-20 artists with 250,000 to 1M+ fans and at $3.60 per engaged fan, the revenue potential is significant. Derived Works Drives the schedule and increases 'stock price' of ... GIGS & TOURS Increase drives... schedule increases ... increases 'stock "price' and drives FANBASE Increases drives engagement... engagement drives and increases fees for ... Strictly Confidential, Jupiter 2017 Promotes & Drives ... Co- Branding#9▬▬▬▬▬▬▬▬▬‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒ Revenue Generation#10Strictly Confidential, Jupiter 2017 "Popular mainstream music is not just about the music any more. It's about the culture and the lifestyle associated with a thriving music genre. Creating a unique music experience and capitalizing on the hype and momentum of the industry via the use of digital strategies and the industries core growth platform, social media, is key" 000 A Today... Siloed treatment of music distribution Investment and operational focus on incremental improvement Slow delivery, traditional delivery "Good music will win" 90's Thinking... Pre-Digital World The future... Omni Channel music & content distribution Making music about business, not a just an art form or charity Continuous delivery, always on, streamable, listen anywhere Producing accessible, radio ready, quality mainstream music Omni Channel, Post-Digital World...#11Go To Market Strategy#12STRATEGY "From strategy and innovation, through to execution" Use of Social Media Virality and Mass Market Reach Unique and Disruptive Business Model Invest in Productions Investing ahead of the curve Wargaming & Fierce Competitor Design Defined Capability Roadmap Talent & Culture INNOVATION Invest in Technology to drive awareness to fans Experience Radar Use of emerging SaaS platforms to assist with marketing, campaigns and quick time-to- market & IMMERSION Creating mainstream accessible music Collaborate with and invest in leading vocalists and toplines Mass promotion of all productions to build hype Produce popular, mainstream commercial, radio friendly music Create to fit (produce to conform) Ethnography & Behavioral Economics ///// ***** TECHNOLOGY Objectively viewing the connected fan base world E-Commerce Content Management Social, Mobile & Local Platforms Marketing Platforms (Advertising, Campaign, A/B, DMPs, etc.) Sales & Service Enablement ANALYTICS Identifying insights that matter Social Impact Marketing Attribution Mobile Outcomes Predictive Analytics Multi-Channel Behavior Segmentation Strictly Confidential, Jupiter 2017 Media Effectiveness ACTIVATION & OPTIMIZATION Driving business scale Gain scale through multiple parrallel artists being incubated Select specific and fit-for- purpose mainstream and commercial artists in key territories to build growth fast Lead Acquisition and Nurturing Search and Display (SEO, PPC, Display) Outcome Optimization (Media Buying, Social Engagement, Mobile, etc.)#13Competitive Analysis#14Strictly Confidential, Jupiter 2017 "Whilst there are artists in Europe and the US operating on a similar model, there is no direct competition within Asia. Forbes has estimated that artists in the US and Europe, following similar business model, are seeing net worth values of $50m - $120m USD" The competition in Asia is primarily from the artistic front with other DJs and music producers in the genre, but as far market research suggests, there are no other producers, DJs or dance music artists in general applying this business model in Asia.#15Management Team