#1☐ LiveChat LiveChat Software Investor Presentation August 2021 Ch Bot Emirate STA#2Vision Customer communication without barriers#3Mission Help people and businesses communicate better and fully express themselves#4Company overview#50 • • Key facts Global SaaS business (ca 40% of MRR generated in the United States, less than 2% in Poland). B2B subscription revenue model (non-recurring revenue <5% of MRR). Four products (LiveChat, ChatBot, HelpDesk, KnowledgeBase) with premium customer service and its own marketplace. Unique customer acquisition model allowing high, sustainable margins. Consortium led by co-founders is company's leading shareholder. Dividend company with a track record of sharing profit with shareholders. 5#6First customers 63% of shares taken over by GG Network S.A. EBITDA+ Positive result for the first time in history LiveChat Sp. z o.o. 2002 LiveChat Software S.A. 000 2007 2008 2009 2010 LiveChat history SaaS 2011 Debut on Warsaw Stock Exchange Customers in 150 countries 50% of shares acquired by Capital Partners GG PRO GG PRO A business version of Gadu-Gadu communicator Management buyout from GG Network S.A. (MBO) 2014 2015 2016 2017 Launch of ChatBot 2018 2019 1K+customers of ChatBot and 30K customers of LiveChat! 2020 2021 Customers in 120 countries Launch of Knowledge Base Launch of HelpDesk 50+ mn USD of ARR 00 6#70 LiveChat D Products ChatBot customer service platform allowing for a contact with human agent across all channels and asynchronously platform to build and launch conversational chatbots without coding ☑ HelpDesk ticketing system for teams Key features of our services premium service and support focus on customer experience premium 24/7 customer support over 200 LiveChat integrations with other products enterprise security standards (GDPR, HIPAA etc.) guaranteed uptime SLA (standard level agreement) open API advanced reporting KnowledgeBase a tool for gathering knowledge and sharing all the answers with customers and within team 7#8Clients PayPal IKEA A ATLASSIAN m ING A Adobe HUAWEI Nikon Virgin Henkel عالم INGRAM LG Plus500 COMCAST Unilever MOTOROLA SOLUTIONS ΟΙ ΤΟΥΟΤΑ RICOH Veritiv Mercedes-Benz OCBS HYUNDAI TED LEXUS ⭑RYANAIR 33 000+ Clients of LiveChat 2 000+ Clients of ChatBot 150+ countries ) 25+ Companies from ,Fortune 500' List 8#9Geography (MRR split) North America 39.0% 43.0% UK 2% 5.0% 11.0% Australia Poland Others 6#10150 100 Annual revenues (in PLN mn) 130.9 109.3 179.0 89.5 76.3 50 50 53.0 48.9 11.2 33.0 5.5 18.9 0 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Q1 2022 *revenues for fiscal years ended March 31 10 10#11Maintained high profitability Net profit and net profit margin (PLN mn, %) EBITDA and EBITDA margin (PLN mn, %) 72.7% 72.2% 71.4% 65.3% 66.6% 68.2% 68.2% 67.6% 65.7% 56.2% 56.3% 58.2% 56.0% 50.6% 51.2% 52.9% 54.0% 52.4% 43.7% 125 10 100 100 100.2 75 75 76.1 50 50 57.2 50 88.4 84.7 74.5 63.8 55 48.3 42.9 36.2 25 25 28.1 7.3 24 24 18.6 12.6 0-5.6 9.7 0 2012 2013 2014 2015 2016 2017 2018 2019 2020 2012 2013 2014 2015 2016 2017 2018 2019 2020 *revenues for fiscal years ended March 31 11#12100 75 50 25 0 Dividend paid (PLN mn). Dividend Dividend per share (PLN) 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 3.69 2013/14 2014/15 2015/16 2016/17 2017/18 2.48 1.41 1.08 1.77 1.95 0.71 0.37 2018/19 2019/20 2020/21 According to the current dividend policy described in the Company's issuing prospectus, the Managing Board of LiveChat Software S.A. will be recommending to the Annual General Meeting to pay out highest possible part of the profit for the specific fiscal year as dividend, unless the company sees investment opportunities that would give it, and the shareholders, a return higher than the dividend payment. 12#13Team of 230 Meet us at www.livechatinc.com/team anurfracala Dawid G pawekoperdowski Ania Pomichovska Sambor Górnicz Alex Wilson Kacperilarzynski Everywhere is t Ola Gleska Maciej Dominica Marcin Droba Leon Blanka PAR ALL TR EET 4+ Jakub Sikera flaskelski Daniel Maciej Pankiewicz Konrad Kruk Karolina Popow Weronika agnieszkajaskiewicz Marces Bravo bartek Krystian Kozak Malgorzata Swierczak Szymon Graczyk Patrycja Maciej Walaszczyk Adrian Puzio Patrycja Urban Grzegorz Fi Sylwia Sobolewska From Maciej Demkiewicz to Everys... Greetings from San Francisc :-) LE Michał Szczygłowsk Jędrzej Rayski mateuszburzynski agatadubaniowska Crewmate There is Pawel Mizgalski Michal Sipko Marcin Wolkowski (@Woga) Okk Piekarz Michał Cichocki Jakob Fidula Matusz Cichoń Piotr Podgórski zuczkows Bartos: Gamza bartoszczeniakowsk plaroluk Kacper Frackowski Mana Granisz damianambrezkiewicz From Maciej Denkiewicz to Everyo.. Greetings from San Francisco:-1 #teamwork Kamil Zdenka-Szostak Q LiveChat-Jacob Firsta mateuszrzysko 13#1444.5% Shareholders*: 7.4% 6.2% 41.9% Agreement of Shareholders (founders and key managers) Aviva PTE Aviva Santander NN PTE Free Float * According to the shareholders' notifications received by the Company and other public data from the Polish pension funds' reports as of 31 December 2020 14#15Key events 0 Company ✓ USD 4+ mn of MRR (March 2021) ✓ Strengthening the team 222 persons at the end of Q1 2021/22 FY vs 174 a year earlier New CXOs (From May 2020, we have a total of seven CXOs reporting directly to the Management Board) ✓ Changes in Supervisory Board ✓ AGM's decision on record dividend (3.69 PLN per share) ✓ Inclusion in MSCI Small Cap Poland index ✓ ✓ 33k paid customers New features and integrations: official API WhatsApp integration ✓ Completed migration to LiveChat 3.0 D ✓ New ChatBot creator available for customers ChatBot added to Partnership Program ✓ ☑ Focus on automatization ✓ New product leader New products and integrations added recently to marketplace: ✓ Rich messages, Zoom, SnapCall, 2 Way (SMS), Chat Translator, new reports and many more 15#16LiveChat Connect with customers at scale Lucy Boyd [email protected] Customer relationship management Unlock powerful customer insights. New York, NY, United States 5:21 PM Invite to the local store Can anyone recommend headphones for gaming? Sales Team پو $520 Last order #340920 $130 自 $130 Offer a discount 20% OFF Earphones $65 Get promo code O ☐ LiveChat x $520 Headphones $200 Camera $320 We continue building the sales department. During Q1 FY we closed various enterprise deals, many of which were multi-product deals, including: European company that offers IT and consulting services, doubling the value of cooperation with a renowned university in the USA, the change of type of contract to one related to an annual commitment (instead of monthly payments) with one of the leaders of the global Forex market. VIP, shops twice a week on avarage PCI DSS Enterprise security standards LiveChat 44, ☆☆☆ GDPR ☆ Ready HIPAA Features: Privacy Shield AICPA Framework SOC 2 16#17LiveChat in times of pandemic ✓ No negative effect on our projects. ✓ New online recruitment system introduced. ✓ More intensive recruitment outside Wroclaw. Events such as „Side Project Day" and ,,LiveChat Academy" held online. ✓ HQ re-opened in July due to the worsening of epidemic situation in Poland. ✓ We plan to maintain the hybrid model of work organization in the future. Click if you want to switch to a different microphone or speaker םוום 17 хомуз Practicing emojis Olga Rogarka ลอ כ ס Konrad Kruk PARK STR ALL TRAINS & FINE Marcin Borowski Ziemo Kaniucki Leave Meeting 17#18Financial results#1915.00 10.00 5.00 0.00 Quarterly revenues (in USD mn) LiveChat ChatBot 13.02 12.66 12.18 11.39 10.36 9.08 8.20 8.41 7.79 7.89 Q4 2018/2019 Q1 2019/2020 Q2 2019/2020 Q3 2019/2020 Q4 2019/2020 Q1 2020/21 Q2 2020/21 Q3 2020/21 as reported in reports on preliminary results Q4 2020/21 Q1 2021/22 1 19#202.00 1.00 0.00 5.00 MRR (in USD mn) 4.21 4.02 3.84 4.00 3.61 3.36 2.95 3.00 2.68. 2.76 2.58 2.50 March 2019 June 2019 September 2019 December 2019 March 2020 June 2020 September 2020 December 2020 March 2021 At the end of given month June 2021 20 20#2135000 34000 33000 32000 31000 30000 29000 28000 27000 26000 Jan 2019 Apr Jul البال Oct Jan 2020 Apr KPIs LiveChat (number of customers) Jul Oct Jan 2021 We have noted a significant increase in the number of trials since mid-March. Despite the initial high churn, this translated into an increase in the rate of building the customers' base. At the end of Q1 2021/22 the number of LiveChat clients grew to 33,358. Apr 21#22120 110 100 90 - KPIs ARPU of LiveChat (in USD) 2018 - 2019 - 2020 - 2021 January February March April May June July August September October Changes in pricing model introduced in January 2020 and other initiatives are expected to have positive impact on ARPU in the coming quarters. November December 22 22#23Jan 2019 50 00 75 Apr Jul 100 Oct 125 KPIs LiveChat (in USD) Jan 2020 Apr Jul nnu Oct initial ARPU ARPU supported by: ARPU new pricing model and higher sale price, - upselling, structure of churn (customer churn higher than MRR churn). Jan 2021 23 23 Mar и *Initial Sale ARPU (or Avarage Sale Price) is the average MRR of new customers at the moment they convert to a paid account).#24Jan 2019 500 1000 Apr 1500 2000 Jul nu 2500 KPIs ChatBot (number of paying customers) Oct Jan 2020 Apr Jul nnn Oct The number of ChatBot customers exceeded 1.000 in January 2020. At the end of March 2021, ChatBot had 1.874 active and paying clients. Jan 2021 Apr 24#2560 50 40 Jan 2019 Apr 110 100 90 80 70 88 KPIs ChatBot (USD) www Jul Oct Jan 2020 initial ARPU ARPU Apr The visible increase in the sale price is the effect of introducing new subscription plans. Jul nu 25 Oct Jan 2021 Apr#26Financial results (PLN mn) +17.5% 48.9 50 40 41.6 30 20 10 +32.2% +31.6% 31 28 20.8 26.6 0 Net Sales EBITDA Net profit Q1 2020/21 Q1 2021/22 26 26#2736.9 Cash Position (PLN mn) +41.0 -3.8 -0.2 96.1 Cash 01.04.2021 Cash flow from operating activities Cash flow from investing activities Cash flow from financing activities Cash 31.06.2021 On August 18 The AGM decided to allocate PLN 95 017 500 for the payment of dividend to shareholders. 27 27#28Revenue split PLN 2019/20 2020/21 Change Q1 2020/21 Q1 2021/22 Change 0 LiveChat* ChatBot ☑ HelpDesk 128 449 908 170 639 297 +32.8% 40 283 433 45 875 803 +13.9% 2 292 796 7 102 308 +209.8% 1 249 491 2 445 033 +95.8% 23 659 1 268 866 +5263.1% 94 617 588 584 +525.5% *Including: Marketplace and Knowledgebase 28#29Pricing policy LiveChat - pricing based on the number of agents – full pricing HERE Starter Team Business Small office/Home office Full-time support team Customer service department $16, per agent /mo billed annually $33 per agent /mo billed annually or $19 month-to-month or $39 month-to-month :D Enterprise Fortune 500 companies $50/mo per agent billed annually or $59 month-to-month Request a call learn more individual contract with annual billing - ChatBot pricing – pricing based on the number of bots used – full pricing HERE - Starter $50 /mo 1000 chats/mo included, then $0.01/chat ① Team $149/m 5000 chats/mo included, then $0.01/chat Business $499 /mo 25 000 chats/mo included, then $0.01/chat Enterprise Fixed-price contracts for big teams in large companies. Contact us 1 active chatbot ✓ Unlimited number of stories 5 active chatbots ✓ Unlimited chatbots. Unlimited chatbots Unlimited number of stories ✓ Unlimited number of stories Unlimited number of stories 29 29#30LiveChat INVESTOR RELATIONS [email protected] Find out more: EN: investor.livechatinc.com DISCLAIMER This document may include forward-looking statements. Because such statements deal with future events, they are subject to various risks and uncertainties. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information, since these statements may no longer be accurate or timely. This presentation does not constitute an offer to sell or the solicitation of an offer to buy any security of the Company.