#18-8888 VICE DIGITAL HOWEVER MEDIA KIT January 2016 VICE MetLife 35424 A#2PLATFORMS THE FASTEST GROWING, #1 YOUTH MEDIA COMPANY IN THE WORLD. VICE THE VICE CHANNELS VICE VICE NEWS noisey Tube-Bro Tor 35% 41% 25-34 Boxing Taught Me How to Now Found So 18-24 You Tube 24% 35-44 7.34 MILLION UNIQUE VISITS PER MONTH TO VICE OWNED CHANNELS (CA) VICE REACHES TWICE AS MANY 18-34 YEAR OLDS COMPARED TO OTHER MEDIA CHANNELS (INDEX OF 193) 11 CHANNELS ACROSS MILLENNIAL PASSION POINTS LIKE NEWS, MUSIC, FOOD & SPORTS 60% OF OUR AUDIENCE CONSUMES VICE CONTENT ON MOBILE 11 MILLION SUBSCRIBERS TO VICE'S YOUTUBE CHANNELS GLOBALLY DIGITAL VICE NETWORK D 11:46 135 MILLION UNIQUE VISITS PER MONTH TO VICE OWNED CHANNELS GLOBALLY 500 PARTNERS REPRESENTING SOME OF THE MOST RESONANT VOICES IN PUBLISHING 350% YEAR-OVER-YEAR MOBILE AUDIENCE GROWTH SINCE 2012 10.3 BILLION MINUTES WATCHED ON YOUTUBE#3WE WIN OUR AUDIENCE'S HEARTS THROUGH CONTENT #1 #2 # VICE OFFERS STORIES YOU CAN'T GET ELSEWHERE VICE PROVIDES A DIFFERENT PERSPECTIVE#4VICE'S ENGAGEMENT #1 ENGAGEMENT WITH OUR SITES, VIDEO AND SOCIALS A 20+ MINUTES AVERAGE SESSION TIME ON DESKTOP 12 20+ MINUTES AVERAGE SESSION TIME ON MOBILE photo YouTube - Broadcast Yourself. Les plus visités perso- 5 TESNE You Tube You Tube Home Videos Channel/ HIGHEST WATCH TIME ACROSS ALL OF YOUTUBE ORIGINAL CHANNELS, TOP 0.01% FOR ALL OF YOUTUBE. Videos Being Watched Now ( HIGHEST ENGAGEMENT BEST RATIO OF LIKES/DISLIKES ON YOUTUBE Australian Families Live in Fear of a Humongous Kangaroo Haunting Their Suburban Streets | VICE... For some reason they've named him "Dave." VICE.COM f Like Comment - Share 217 people like this. 69 shares VICE 3 35 7X AS MANY CONTENT REFERRALS AS THE AVERAGE FACEBOOK PUBLISHER 27 Most Relevant- On 55% HIGHER ENGAGEMENT PER TWEET THAN THE AVERAGE TWITTER PUBLISHER#5PLATFORMS VICE DIGITAL An ever-expanding universe of influence. A network of channels built around Millennial passions. VICE organizes these interests into categories, anchored by the VICE verticals. 24 +MM UNIQUES 18-34 193 INDEX: *source: comScore - MediaMetrix MultiPlatform & MediaBuilder - Jan 2015. Unique Views are aggregate & do not account for audience duplication. MUSIC 08 DANCE ELECTRONI FASHION MUSICIANS NIGHTCLUBS SINGERS C RECORD LABELS EDM BLOGS FESTIVALS RECORDS LABELS MUSIC BLOGS PHOTOGRAPHERS VENUES PROMOTERS REVIEWERS SPORTS PRODUCERS FASHION FESTIVALS BEAUTY HOW-TOS MODELS STYLE BLOGGERS INFLUENCER SPORTS WRITERS COACHES SCOREBOARD GOLD MEDALISTS SPO SPORTS BLOGGERS IMENTATORS IMPOSE DJS okayplayer. COS mixmag wantickets mixcloud MUZU Stracks QUIETUS 18849 Volt Café IDOL BULLETT FOHR DESIGNERS RUNWAY REPORTERS STYLZMOTR P FCARD STREET STYLE PHOTOGRAPHERS TRENDSETTERS STYLE BLO TATTOOARTIS 3XLS ROSTEM PROFESSIONS! Sant SPORTS noisey PLAYBOYS ACTORS ATHLE spotrac CAUGHTOFFSIDE thump LETES i-D SELECTISM THE FASHIONISTO FASH, STYLECTURE DESIGNERS EXTREME SPORTS D'MARGE WHIGHSNOBIETY CELEBRITIES NOTES m NEW COOL MATERIAL VICE SPORTS Men's Luxury & Style MMA FIGHTERS ACTION SPORTS TRAINERS MODELS STREETWEAR THRASHER WMA-Core ProBoxingfans.com EXTREME SPORTS COMMENTATORS inertia CHUPETE FIGHTLAND VICE DIGITAL Broadly shairpin Galore DAME WILD WRITERS PUBLIC FIGURES CULTURAL ICONS OFEMALE BLOGGERS UFC CHAMPIONS MMA GYMS PAPER psfk VICE NEWS WOMEN'S creators project ART & CURRENT AFFAIRS VentureBeat BEAUTIFUL DECAY MOTHERBOARD COMMENTARY ENT EVENT STAI CURRENT THE HILL & TECH BLOGGERS reason MUNCHIES wetransfer CURATORS VISUAL NEWS VICE INDUSTRY EXPERTS PUBLIC FIGURES KILL SCREEN CORS Architizer POLITICIANS NEWS ANCHORS JOURNALISTS AREVIANT TOTALLY COOL SCIENTISTS ENVIRONMENTALISTS SCI-FI WRITERS The Daily Dot WIRE.CUTTER GRAPHIC DESIGNERS L ARTISTS FILM MAKERS PHOTOGRAPHERS The World's Best Ever RANGEROU SPLITSIDER THE AWL HARDCORE GAMERS GADGET & TECH PRODUCT REVIEWS modern farmer, SPOON PopMatters PUNCH FOODBEAST infatuation TECHNOLOGY UNIVERSITIES TECH BLOGGERS COMEDIANS PUBLIC FIGURES LOSTAT EMINOR FILM MAKERS NIELEN CULTURE BLOGGERS [22] YOUTUBE FIGURES EDITORS & WRITERS ACTORS LIFESTYLISTS MIXOLOGISTS FOOD WRITERS & RESTAURANT CRITICS D 2 WINE & BEER CULTURE ENTHUSIASTS FOOD BLOGGERS CHEFS & COOKS TRAVEL BLOGGERS fo o P LIFESTYLE - T O#6AUDIENCE#7AUDIENCE THE MOST INFLUENTIAL AUDIENCE IN THE WORLD - HOUSEHOLD INCOME - 9% 10% <$25K $25k-$39,999 15% $40K-$59,999 11% $60K-$74,999 16% $75K-$99,999 39% $100K+ - GENDER - 36% 64% MALE ● FEMALE - EDUCATION - 3% ATTENDED HIGH SCHOOL (DID NOT GRADUATE) 23% 30% HIGH SCHOOL GRAD ATTENDED COLLEGE 44% COLLEGE GRAD 227 LOVE DISCOVERING WHAT'S NEW IN ART, MUSIC, AND DESIGN 340 SELF EMPLOYED 153 ADVENTUROUS, ALWAYS PLACING THEMSELVES IN NEW SITUATIONS 223 ONLINE STREAMING AS THEIR GO-TO SOURCE FOR TV SHOWS 135 C DETERMINE SOMETHING IS WORTHY OF THEIR TIME IF IT COMES FROM A WEBSITE THEY TRUST 152 FINANCIAL HEALTH HAS IMPROVED OVER THE LAST YEAR 161 ON SOCIAL MEDIA THROUGHOUT THE WHOLE DAY#8AUDIENCE DATA CAPTURE VICE collects audience data from all platforms, capturing the digital characteristics of every VICE audience member. Robust segmentation of our audience allows for targeted brand messaging. VICE OWNED & OPERATED WEB & APPS VICE SOCIAL of VICE YOUTUBE You Tube CAMPAIGN DATA NETWORK PARTNERS OMG FACTS DOSE FOODBEAST SURVEY DATA AUDIENCE DATA VICE#9AUDIENCE PROPRIETARY SEGMENTATION VICE audience segments power targeted media and content campaigns, allowing for refined targeting across our network and extending our reach beyond. Segments are built by analyzing VICE audience behavior, interests and attitudes, overlaid with data from partners and 3rd party providers. DEMOGRAPHIC ↑↑ BEHAVIORAL " ATTITUDINAL INTEREST VICE#10CA DIGITAL NETWORK#11VICE'S REACH VICE O&O VERTICALS 0&0 VICE Our flagship hub of humour and hyper- smart attitude, crammed with wildly popular video series, every magazine article, extra content from around the world, reviews, and general musings, as well as running commentary on current trends. Ages: 18-34 | M: 59 F: 41 Monthly UVs: 3.74 Million Social Reach: 6.93 Million Broadly. Broadly is the sister site to vice, devoted to representing the multiplicity of women's experiences. Through original reporting and documentary film, we provide a sustained focus. on the issues that matter most to women. Ages: 18-34 | M: 60 F: 40 LAUNCHED AUGUST 3RD VICE NEWS Bringing you an unvarnished look at some of the most important events of our time, and shining a light on underreported stories around the globe. We get to the heart of the matter with reporters who call it like they see it. Ages: 18-34 | M: 73 F: 27 Monthly UVs: 1.22 Million Social Reach: 4.61 Million the creators project The Creators Project is a global celebration of creativity, arts and technology. It features the works of visionary artists across multiple disciplines who are using technology to push the boundaries of creative expression. Ages: 18-34 | M: 67 F: 33 Monthly UVs: 174,000 Social Reach: 520,000 noisey Noisey is a video panorama of precisely what's exciting in music right now. With original documentaries produced by our worldwide bureaus Noisey pinpoints the best and most exciting music for young people. Ages: 18-34 | M: 66 F: 34 Monthly UVs: 639,200 Social Reach: 2.2 Million VICE SPORTS VICE Sports is a new kind of sports media that chronicles sports and their role in society. We publish original, reported, and researched stories, as well as videos that take you inside the lives of athletes on and off the field. Ages: 18-34 | M: 85 F: 15 Monthly UVs: 331,000 Social Reach: 1.54 Million thump Thump is the definitive entertainment platform for global electronic dance music. It chronicles every aspect of the global EDM movement: The music. The artists. The fans. The culture. The experience. Ages: 18-34 | M: 67 F: 37 Monthly UVs: 231,300 Social Reach: 1.27 Million i-D i-D is the internationally-acclaimed cult magazine that features the best and most innovative in fashion, music, art and youth culture. It's one of the most prominent and influential fashion brands and is number 1. Ages: 18-34 | M: 45 F: 55 Monthly UVs: 278,300 Social Reach: 1.44 Million VICE MOTHERBOARD Motherboard is the culmination of all things strange or influential in the world of modern science and technology. Motherboard is Vice's platform for unique content that nobody had the brains to put together. Ages: 18-34 | M: 75 F: 25 Monthly UVs: 639,200 Social Reach: 1.85 Million MUNCHIES Through engaging original video content, compelling editorial features, articles, how- tos, recipes and events, MUNCHIES offers a signature perspective on the intersection where humans and food connect. Ages: 18-34 | M: 57 F: 43 Monthly UVs: 416,100 Social Reach: 1.68 Million#12AUDIENCE VICE O&O CA WEB & SOCIAL REACH 8.0MM WEB UVs VICE'S CANADIAN 0&0 REACHES: TO EXTEND REACH, EACH VERTICAL COMES WITH A SUITE OF TARGET-RELEVANT PARTNER PUBLISHERS. VERTICAL NETWORK SITES FORTHCOMING. f 22.37MM SOCIAL UVS VICE#13MEDIA FORMATS LIFESTYLE + ENTERTAINMENT VICE.com is the flagship of the VICE digital empire, home to VICE Magazine online, a daily offering of groundbreaking video, and all the weird and fascinating things you've come to expect from VICE over the past 20 years. Its Lifestyle & Entertainment network encapsulates everything pop culture. From specialty travel sites to personal finance blogs, our publishers have no shortage of captivating content. CANADA UNIQUES 8.5MM CANADA PAGEVIEWS 32.2MM PARTNERS INCLUDE LOST AT E MINDR 59% *41% COOL NEW YORK, OVGuide (IX) MATERIAL D'MARGE DISTRACTIFY THE AWL A.V. CLUB VULTURE Dose.cat "BILLFOLD IMPOSE the ONION VentureBeat "BILLFOLD INCREDIBLE SPLITSIDER FILMSCHOOL ERREJECTS Things CRACKLE □ viewster The World's Best Ever VentureBeat PopMatters THE HILL RANGERE WORDS THOUGHT CATALOG ELITE DAILY UNIQUES FROM MOBILE 56% Main OMG RUNT CULT FACTS BEWE MTL VIKE VICE#14MEDIA FORMATS MUSIC CULTURE Defining music coverage across genres, Noisey releases groundbreaking music programming and is backed by one of the fastest-growing YouTube audiences. Its Music Culture network offering is unparalleled in today's market. Our publishers have been chosen for their respected music criticism and technology which attracts an audience of enthusiasts and aficionados. CANADA UNIQUES 1.66MM CANADA PAGEVIEWS 41.2MM PARTNERS INCLUDE Stracks Cos CONSEQUENCE OF SOUND 62% *138% okayplayer. okayafrica. UNIQUES FROM MOBILE 45% Grooveshark IMPOSE QUIETUS WORLD-STAR FACT EX MUZU.TV Sнаzам indie shuffle METAL METALSUCKS INPECHONT AP ALTPRESS noisey CO VICE#15MEDIA FORMATS DANCE + ELECTRONIC Thump is VICE's own electronic music and culture site focused on the full range of EDM, from massive festival stages to renegade warehouse parties. Collectively representing the veritable authorities in Electronic Dance Music, the Electronic & Dance network chronicles every aspect of the global dance music movement: the music, the artists, the fans, and the experience. CANADA UNIQUES 513M CANADA PAGEVIEWS 8.6MM PARTNERS INCLUDE Dancing Astronaut LESS THAN'S DI TECH TOOLS COME 78% *22% DU mixmag 3 UNIQUES FROM MOBILE 21% THE UNTZ okay future wantickets ROOM mixcloud HYPE MACHINE O thump VICE#16MEDIA FORMATS TECHNOLOGY + INNOVATION Motherboard is where VICE explores the intersection of science, technology, and humans. We want to help you get your hands on tomorrow. The Technology & Innovation category is home to forward-thinking technology journalism, from sites as cutting edge as the technology they're covering. This is where digital innovators come to find news and reviews surrounding the internet, gaming, and gadgets. CANADA UNIQUES 1.7MM CANADA PAGEVIEWS 6MM PARTNERS INCLUDE 71% * 29% KILL SCREEN POPSCI Architizer™ WIRECUTTER psfk UNIQUES FROM MOBILE 43% NAUTILUS SCHACE SCIENCE US The Daily Dot MOTHERBOARD VICE#17MEDIA FORMATS FEMALE CULTURE i-D is the leading source of inspiration for the coolest fashion culture. It's the highest- performing fashion publisher in video and has consistent photography and editorial to support it. Its Fashion & Style network covers a wide range of beauty, fashion, lifestyle news, and trends. From women's issues to celebrity gossip, the network connects brands with bright young women on the sites they trust. CANADA UNIQUES 414M CANADA PAGEVIEWS 2.1MM PARTNERS INCLUDE 27% *173% THE UNIQUES FROM MOBILE 41% BULLETT UT hairpin DAME P PAPER WILD FOR WOMEN who know better Broadly + i-D VICE#18MEDIA FORMATS ART + DESIGN i-D is the leading source of inspiration for the coolest fashion culture. It's the highest- performing fashion publisher in video and has consistent photography and editorial to support it. Its Fashion & Style network covers a wide range of beauty, fashion, lifestyle news, and trends. From women's issues to celebrity gossip, the network connects brands with bright young women on the sites they trust. CANADA UNIQUES 557M CANADA PAGEVIEWS 2.2MM PARTNERS INCLUDE VISUAL NEWS r 69% +31% 1 wetransfer BOO fubiz 000 daily dose of inspiration OOM UNIQUES FROM MOBILE 20% NBEAUTIFUL/ IDECAY TOTALLY COOL all that is PIX.COM the creators project VICE#19MEDIA FORMATS SPORTS VICE Sports chronicles sports and the role of sports in society. We publish original, reported, and researched stories, as well as videos that take you inside the lives of athletes on and off the field. Its Sports network is derived of today's most relevant sports content and reporting publishers, covering athletes & events from all around the globe. CANADA UNIQUES 957M CANADA PAGEVIEWS 4.7MM PARTNERS INCLUDE 59% *41% NHL HELLACLIPS NUMBERS FID yok THELEAFSNATION GIN NEXT IMPULSE SPORTS COVERS dailyfaceoff inertia THRASHER SLAP Real GM DUNK360 BASKETBALL CANU UNIQUES FROM MOBILE 56% Rant SPORTS SO VICE SPORTS VICE Westing#20MEDIA FORMATS FOOD + TRAVEL Munchies chronicles the wide spectrum of the global culinary experience and the diverse voices that are pulling us forward: chefs and home cooks, makers and consumers, the politics and policies of food, and even "front" and "back of house" restaurant life. Its Food & Travel network is a selection of the driving publishers behind food and travel culture, covering the best food and where to get it. 59% *41% CANADA UNIQUES 1.36MM CANADA PAGEVIEWS 4.7MM PARTNERS INCLUDE GRUB STREET modern farmer FOODBEAST ATLAS OBSCURA UNIQUES FROM MOBILE 56% *** FOOD REPUBLIC EST 2010 infatuation superfuture® SAVEUR Prestaurant reviews for the people untapped cities. SPOON se կոլ ANTONIS- MUNCHIES VICE#21VICE DIGITAL FRENCH TARGETING MEDIA CAN BE TARGETED TO FR BROWSERS OR RUN ON FRENCH LANGUAGE WEBSITES. FRENCH PARTNERS INCLUDE: BARON atuvu.ca CA UNIQUES 196K SORS-TU? faim! CA MUZ Musique Montréal BIBLE URBAINE CA PAGEVIEWS 832K CONTENT CAN BE CREATED IN FRENCH LANGUAGE OR WITH FRENCH SUBTITLES. WATCH FRENCH LANGUAGE CONTENT WATCH FRENCH-SUBTITLED CONTENT ANYPLACE COME IN AND VICE DU JOUR Lathurst Avec son enseigne extérieure massive abritant 23 000 ampoules, un phare qui brille à l'intersection de Bloor et Bathurst 24 heures sur 24, 7 jours sur 7,#22greenstone 144 MEDIA FORMATS#23MEDIA FORMATS VIDEO VICE offers a premium cross-platform solution for video distribution, including branded content and preroll. Commercial video can be targeted effectively to associate with premium VICE content on YouTube, across VICE 0&0 sites, and the VICE Digital Network. In-app preroll and OTT options coming soon. PLATFORM DESKTOP TABLET MOBILE IN-APP YOUTUBE * 3rd party formats subject to testing and approval 0 0 11 10.3 MILLION SUBSCRIBERS TO VICE'S YOUTUBE CHANNELS GLOBALLY BILLION MINUTES WATCHED ON YOUTUBE VICE SPORTS 2+ 90 Day LUCAS Vy BILLION VIDEO VIEWS ON YOUTUBE WITH THE HIGHEST ENGAGEMENT LATEST VIDEOS MILLION MONTHLY VIDEO VIEWS ON YOUTUBE DEBARI MADE POSSIBLE BY NORTH HANGING WITH BEARS AND WOLVERINES IN ALASKA Alaska comes with the rush of nding untouched ines on incredible mountains and the beedom of seemingly endless days of bad weather VICE Sports day in Hess and went to hang out with a man with some unutul pets Come with us to meet the Alaskan version of Old McDonald VICE SPORTS OFF DAY PREMIUM PARTNERSHIP VICE's continued success in producing original video content has secured an evergreen relationship with YouTube You Tube THE VICE CHANNELS VICE LUCAS DEBARI UNITED STATES VICE SPORTS OFF DAY HANGING WITH BEARS AND WOLVERINES IN ALASKA VICE VICE is rerunning the best TV Party episodes for your viewing pleasure. Watch them all he re and read a note from Glenn below. In 1978 I started a public-access television show in New York along with a few friends. It was called TV Party, and by the time it ended in 1982 our list of guests included David Bowie, David Byrne, Robert Fripp, the B-52s, Chris Burden, George VICE is the exclusive distributor of YouTube pre-roll targeting for VICE & its verticals.#24MEDIA FORMATS DISPLAY VICE has evolved display media beyond standard IAB formats, into the ultimate solution to promote brand messaging and content launches. Custom rich media formats - from responsive takeovers of VICE owned channels, to engaging mobile-centric solutions - are designed to integrate seamlessly with the user experience, allowing for flexibility and exposure across platforms. "I just want it to work, right now!" MOBILE MOVEMENT THE CREE CHANNELS ||| VICE UNITED STATES The Rebirth of Glenn Beck The Conservative Firebrand Has a Kinder, Gentler Plan to Save America "I just want it to work, right now!" ABOUT 0014 VICE MIN LLC VICE WATCH - WATCH THE FILM MOBILE MOVEMENT SECTIONS PHOTOS- MAGAZINE TOPICS CRIME STATESIDE POLITICS The Rebirth of Glenn Beck The Conservative Firebrand Has a Kinder, Gender Plan to Save America zu CULTURE 000 JUSTICI ALL SCREENS THE CASE CHANNELS UNITED STATES MORE - "I just want it to work, right now!" WATCH THE FILM RESPONSIVE SOLUTIONS MOBIL MOVEMENT THE VE CHANNELS EVICE Mike Harvey's Taxi Photo Booth You Meet Al Sorts of People Driving Cab SPORTS The 'Long Live Southbank' Campaign Saved the UK's Most Iconic Skate Park After a 17-month campaign a community lobby group started by a bunch of London skaters managed to save the Southbank Underorot skate park from thume What We Talk About When We Talk About the Lack of Women in Dance Music Dance music has a woman problem, and festival neups are just as worthy of our desper instead of writing my own hackneyed minkpiece, I decided to tak to the next generation of female Os the ones spring O VICE OPTIMIZED FOR VIEWABILITY#25MEDIA FORMATS MOBILE VICE mobile platforms are established as the core of the VICE Digital offering. The VICE audience is increasingly mobile-centric, with 350% year-on-year growth since 2012. With 60% of users consuming VICE content on a mobile or tablet device, this valuable audience can be reached through granular segmentation using the suite of innovative custom ad products. AD UNITS FORMAT MOBILE LEADERBOARD MPU MOBILE BILLBOARD DAILY TAKEOVER SIZE* * 3rd party rich media formats subject to testing and approval 320x50 300x250 320x150 ALL THE EAR MOBILE MOVEMENT SEE MORE WATCH THE FILM MOBILE MOVEMENT 434 SEE MORE SEE MORE TAP TO EXPAND C ...ll AT&T LTE 9:40 AM vice.com and reliable forecasts are churned out regularly. and now there's analysis back them up. Jul 15 2014 | Ben Makuch | Motherboard 350% YEAR-OVER-YEAR MOBILE AUDIENCE GROWTH SINCE 2012 THE BOARDSHORT REINVENTED QUIKSILVER LEARN MORE AG47 1 85% V D Das Auto Share The New Jetta All-new 60% OF OUR AUDIENCE CONSUMES VICE CONTENT ON MOBILE. VICE Golf Learn More X#26MEDIA FORMATS VICE APP The VICE iOS and Android apps represent some of the most highly-engaged VICE audience members, with 50% more page views per session than mobile web, and a rapidly growing audience that has expanded 3x over the last six months. This valuable core audience can be reached via in-app placements that can support rich media and daily takeovers. AD UNITS FORMAT MOBILE LEADERBOARD MPU MOBILE BILLBOARD DAILY TAKEOVER SIZE* * 3rd party rich media formats subject to testing and approval 320x50 300x250 320x150 ALL 000 AT&T 12:25 PM VICE The 3,000-Mile Test Drive > Featuring the Al-New 2015 Sonata SEE THE DRIVE 73% ARE SAVED? The Story Behind the Tearing Down of the Russian iPhone Monument The Russian university that hosted the monument is upset that the sculpture was dismantled under the pretense of it needing to be repaired. ||| Are Fundamentalist Christians Getting Away with 'Pious' Domestic Abuse? *********** SAMSUNG VICE age boozing actually seems to have ed a tragedy. HYUNDAI presents 000-Miles and Runnin' epic journey through the West AC Production Watch Now wwww POO and Sheryo Will Be Terrorizing wn LA This Weekend VICE android#27MEDIA FORMATS SNAPCHAT Discover is Snapchat's new premium content offering. As a key launch partner, VICE utilizes a blend of video, imagery and editorial to distill the best content from around the VICE universe into a new edition each and every day. HIGHLIGHTS FROM VICE ON SNAPCHAT TO DATE FULL DAY OF VICE ON SNAPCHAT DEDICATED TO VARIOUS SEGMENTS OF VICE NEWS' OBAMA INTERVIEW FIRST EVER PUBLISHER EDITION PROMOTED ON AN OFFICIAL SNAPCHAT STORY (LOS ANGELES LIFE), FEATURING VICE'S SHANE SMITH'S INTRODUCTION :10 IN-FLOW ENTERTAINMENT AD HAD THE BEST ENGAGEMENT SEEN ON THE PLATFORM IN THE FIRST MONTH #1 + DISCOVER SCREEN discover CNN C Mail food {} SPONSORED People 110 :10 VIDEO AD DOUBLE TAP TO SHARE SNAPCHAT AD TITLE CARD 4:21 PM VICE DOUBLE TAP TO SHARE SNAPCHAT AD noisey VICE SWIPE 2 ARTICLES OZZY AND HIS SON GO BACK AND FORTH. LIFE LESSONS ENSUE. WE FOUND THE REAL TRUE DETECTIVE IN LOUISIANA SWIPE 3 ARTICLES MOTHERBOARD MUNCHIES WATCH WHAT ANDY MILONAKIS DOES WITH EDIBLE GOLD LEAF MEET SCOTLAND'S DAY ROCKETEERS creators project SPONSORED DAMON ALBARN PERFORMS EVERYDAY ROBOTS TO ANDROID AUDIENCE :10 VIDEO AD DOUBLE TAP TO SHARE SNAPCHAT AD OVERVIEW HERE'S WHAT HAPPENS WHEN HACKERS REPORT FAKE HOSTAGE SITUATIONS VICE NEWS 100% OWNERSHIP OF BRAND'S KEY DATES 3:10 VIDEO IN-FLOW ADS PER EDITION 100% SPONSORSHIP OF THEMED CONTENT DAYS SURROUNDING TENTPOLE EVENTS I.E. GRAMMYS, FASHION WEEK, SXSW, VALENTINE'S DAY* CUSTOM SNAPCHAT VIDEO CREATIVE BUILT BY VICE* DAILY EDITION CUSTOMIZED BY THEME* * Minimum spends apply SWIPE 2 ARTICLES Me in three words... Opinionated, head-strong futurebass69 That's five words. FINDING LOVE ON THE TINDER FOR MUSIC LOVERS thump VICE :10 VIDEO AD SPONSORED Kingsman THE SECRET SERVICE NOW PLAYING KINGSMANMOVIE.COM #KINGSMAN DOUBLE TAP TO SHARE SNAPCHAT AD#28MEDIA FORMATS ADVERTORIAL For particular client campaigns, VICE can facilitate the execution of paid advertorial from its network partners, including posts to their sites and socials. TW The World's Best Ever BE March 26 at 1:16pm- Like Comment Share 1,332 people like this. The Billfold 4 shares Changing the ways we communicate, work, and live, mobile technology is a part of our everyday lives. In Connected World, the first video of the innovation series by The Mobile Movement from AT&T, we're given a glimpse into the future from the visionaries that are helping to shape it. #themobilemovement https://www.youtube.com/watch?v=bOLZI_yFu_c (sponsored) O Upwardly Mobile: 'Connected World' #themobilemovement thebillfold.com[slug] [Sponsored] thebillfold.com/2015/03/upward Like Page YOUTUBE.COM Upwardly Mobile: Connected World Follow us at http://themobilemovement.tumblr.com From saving lives to bringing people together from across the world, mobile technology is driving monumental... Follow Most Relevant- PAID EDITORIAL POSTS ON WEBSITES AND SOCIALS WONDAGURL THE AWL Upwardly Mobile: 'Connected World' by And Sponsors March 16, 2015 Upay Mobile Connected World How will traffic become a thing of the past? How will the world change when every person on the planet has access to a cell phone! What if every thing on earth was connected to the internet? What will civilization 2.0 truly look like? These are just a few of the questions AT&T is looking at in their innovation series Upwardly Mobile. A bold look into what the next 20 years has in store for us- speaking with everyone from a futurist architect to one of the creators of BitTorrent In Episode One, Connected World, we explore how the mobile network is transforming everything from our homes, to our cars, to the cities we live in. We call this the "internet of things" a world of interconnected devices that not only controls our cars, thermostats and light switches, but automates them. <f D We went from fax machines to Snapchat in 20 years. Imagine what 2030 will look like. The Daily Dot Ⓒ 20 hrs-e Can AT&T predict the future of tech-again? Presented by AT&T DAILYDOT.COM Like Comment Share C450 people like this. VICE a: Like Page Top Comments#29ADVERTISING PRODUCTS#30ADVERTISING PRODUCTS CREATIVE SOLUTIONS VICE's creative and interactive design teams develop cross-platform custom ad products for brands, tailored to deliver against specific campaign objectives. We create bespoke solutions that work seamlessly with the VICE experience through an understanding of how to engage our audience, built and delivered through a best-in-class rich media ad platform. VICE 4:00 PM Thug it like it's my girlfriend" WATCH THE FILM. Obama's New Drug Strategy Is Too Litt VICE LAN 4:00 PM wwcom HIST Obama's New Drug Policy Strategy Is Too Little, Too Late CROSS-PLATFORM FILMSTRIP SEE MORE Y "I'm treating life as my playground. WATCH THE FILM MOBILE MOVEMENT MOBILE MOVEMENT A SEE MORE VANS VICE HOME VIDEO NEWS MUSIC FASHION PHOTO TRAVEL SPORTS TECH FOOD NSFW MAGAZINE #LIVING OFF THE WALL LIVING OFF THE WALL: A VANE DOCUMENTARY SERIES EAST LOS/DOCUMENTAR LAUNCH THE EXPERIENCE NOW. In Defense of Taking Selfies in Depressing Places VIDEO GALLERY HTML 5 Read More HTML5 to United States DOS & DON'TS FEATURED EDITORS' PICKS COLLAPSE MY LIFE ONLINE VICE BUN in Defe of Taking Sees in Depressing Faces CROSS-PLATFORM ALTURAL SERIE HOUSE of CARDS FULL PAGE FLEX STREAMING NITRIN Madlook Ar You Tube f HOUSE of CARDS SEASON IN VICE SOUNDCLOUD 3RD PARTY SUPPORT#31ADVERTISING PRODUCTS MULTIPANEL- Units with multiple in-banner panels to house imagery, video and copy assets. SEE MORE A SHOOT PO SEE MORE WIN $ SEE SEE MORE THE UNDIS VERED DISCOVERYOURALTITUDE.COM THE UNDISCOVERED A POOR BOYZ PRODUCTIONS PROJECT TO FIND THE BEST UNKNOWN SKIERS IN THE U.S. 300x600 FILMSTRIP / THE UNDISCOVERED HTTP://BIT.LY/1E6MGOR SUBMIT A VIDEO No purchase necessary Veld where pronbited Contest submission ends 3/16 Open to US residents 21 Click for details &complete Official Res SEE MORE MOBILE MOVEMENT WATCH THE FILM MOBILE MOVEMENT SEE MORE Y f Share SEE MORE SEE MORE TAP TO EXPAND MOBILE ACCORDION / AT&T "THE MOBILE MOVEMENT" HTTP://BIT.LY/1EYSOBF "I decided I would forever do exactly what I want." A SEE MORE MOBILE MOVEMENT "I'm treating life as my playground" MOBILE MOVEMENT "I dyed my hair turquoise, then it was pink, and now I'm a blonde. MOBILE MOVEMENT WATCH THE FILM > 970x250 FILMSTRIP / AT&T HTTP://BIT.LY/1EYS99H EMUANY WATCH THE FILM VICE SEE MORE SEE MORE A SEE MORE A SEE MORE A SEE MORE A SEE MORE#32ADVERTISING PRODUCTS EXPANDABLES- High impact, user-initiated overlay formats which display a suite of brand assets. 11 11 .- HOTEL 970x250 EXPANDABLE / AXE HTTP://BIT.LY/1XCH9IE AXE Click to see the difference WATCH FILM Click to see the difference COLLAPSE POOL AXE K NORTH FACE NEVER ONE PLACE ALWAYS ONE JACKET THERMALL SWIFE DOWN FOR MORE THERMOBALL MOBILE EXPANDABLE / THE NORTH FACE HTTP://BIT.LY/1XCHKDS NEVER ONE PLACE ALWAYS ONE JACKET SHOP THERMOBALL O THE CHALLENGERS Now playing on creators project The Audi A3. Starting at $29,900.* Challenge all givens. > View full video series THE CHALLENGERS Now playing on creators project The Audi A3. Starting at $29,900. Challenge all givens. >View full video series 970x250 EXPANDABLE / AUDI HTTP://BIT.LY/1EYSTW6 > Explore A3 > Explore A3 VICE CLOSE#33ADVERTISING PRODUCTS OVERLAYS - Interruptive formats delivering 100% share-of-voice for brands. UPWARDLY MOBILE RICH MEDIA OVERLAY / AT&T "UPWARDLY MOBILE" HTTP://BIT.LY/1XCHWTM THE FEW & FAR BETWEEN TALES OF MISCHIEF, REVELAY WHISKEY FROM AMERICA'S TRUEST BARE The FEW & FAR BETWEEN TALES OF MISCHIEF REVELRY WHISKEY FROM AMERICA'S TRUEST BARS JACK DANIEL'S NZ GREATORIES TELE X Swipe For More Videos 100 CAN'T TELL A STORY YOU DON'T BEMEMBER, PLEASE DRINK RESPONSIBLY MOBILE INTERSTITIAL / JACK DANIELS HTTP://BIT.LY/19NY7FV thump SUB CULTURE Photo SUD PLAYLIST SUB.Cultu 16 TRACKS EXPLORE EXCLUSIVE PLAYLISTS AND PHOTOS FROM MONTREAL> ***** Samsung GALAXY Note Seung GALAXY Note thump MONTREAL PLAYLIST KAYTRANADA- Mis Jacques Greene - Qui E CAM SMITH-Sam Smi Satfang GALAXY Note SAMSUNG ►1.166.479 406.370 thump SUB CULTURE INTERACTIVE OVERLAY / SAMSUNG HTTP://BIT.LY/1HPTMQY VIEW BEHIND THE SCENES PHOTOS On and the Band Forest a a been trying to work marvelous action-platform game from the independent developer Moon Studios, released for Xbox One this week I think the problem, at root, is that you don't need me to tell you that it's an indie game. Every aspect of Ord screams this-from the deliciously florid, Ghibli-esque visuals through the studiedly "evocative" and "emotive" storytelling to the late 90s tenor of the puzzle design, which leans heavily on ideas from Metroid and Castevania I've had an absolute blast playing it and so have the reviewers-going by reactions at the time of writing, this is a strong contender for Xbox One's game of the year. But On is VICE#34ADVERTISING PRODUCTS DYNAMIC Display units that inspire engagement and deliver an interactive display experience. Now, your ordinary daily tasks become extraordinary HOVER AIR COMMAND FOR MORE CALAXY Note 3 Gear DESIGN YOUR LIFE INTERACTIVE HOVER / SAMSUNG HTTP://BIT.LY/1BABOCO 12:45 CAM Hover for more a 7 WATCH HOW LIFE GETS EASY IRIS Personal Drone VICE IRIS Just Yet March 11, 2015 by Edwin Evans-Thirlwell HTTP://BIT.LY/1IAHECI f Share MOBILE MOTION-ACTIVATED OVERLAY / IRIS X 3DR WhatsApp CONVERS CONS That Rel March 24, 2015 by Joe Donnell INTERACTIVE OVERLAY / CONVERSE HTTP://BIT.LY/1IAJXVT INTRODUCING CONVERSE CONS SNEAKERS VICE ONS 6. SHOES ARE BORING WEAR SNEAKERS CONVERSE#35ADVERTISING PRODUCTS SHOWCASE - Supports multiple asset types to deliver the most immersive experience across VICE products. adidas € <Back WATCH NOW O MULL UICE AS 970x550 SHOWCASE / ADIDAS HTTP://BIT.LY/1E60VSM JWALL 1 SHOES W JOHN WALL SHORTS washington WIZARDS ROAD SWINGMAN JERSEY JOHN WALL HOODIE V Dos Auto Jetta All-new Golf HAN MOBILE 320x460 / VOLKSWAGEN HTTP://BIT.LY/1IAHUBK Learn More X nexus Images Features Specs Nexus 9, 6, and 5 The first devices designed for or Android Lollipop BUY NOW nexus Images Nexus 9, 6, and 5 The first devices designed for Android Lollipop BUY NOW Features Specs nexus Images Features Nexus 9, 6, and 5 The first devices designed or Android Lollipop for BUY NOW Specs < < 970x250 CAROUSEL/ ANDROID HTTP://BIT.LY/1EYTRL8 nexus HEY VICE#36ADVERTISING PRODUCTS IN BANNER VIDEO - Supports video distribution within IAB display units while amplifying reach across premium placements. HOW DOES MUSIC INSPIRE YOUR STYLE? SEE STYLE STORIES LIVE IN Levi's THIS IS HOW THE WORLD LIVES IN LEVI'S! 300X600 BILLBOARD WITH VIDEO / LEVIS HTTP://BIT.LY/1BUVX20 ||| VICE CONNECT THE BOARDSHORT REINVENTED QUIKSILVER toa AG47 MOST POPULAR 300x250 MOBILE VIDEO / QUICKSILVER HTTP://BIT.LY/1HTN4RL You Tube Grand Marnier 970x550 BILLBOARD WITH VIDEO / GRAND MARNIER HTTP://BIT.LY/1900S3T VICE BLEND OUT#37TROT 03/1997 1996 BOSTON MEG SO NEW YORK YANKER 171995 MEESTAR PONGOING 06/1993 NASATY PR www. CUZ/1997 MEASUREMENT 02/1983 +88976 Basta youu conse MCAGO ANTE SOK SONO SHOW 8861/04 VINA DEMOCRATIC PARTY (STOCK EXCHANGE EUROPEAN ECONOMIC COMMUNITY NATIONAL BASKETBALL ASON CHA FARTS DEMOCRATIC PARTY 09/1982 MC.CORNE STOCK EXCHANGE DEMOCRATIC PARTY NEW YORK TIMES#38MEASUREMENT VICE ANALYTICS The VICE analytics and insights teams provide deep understanding of campaign objectives and performance through a host of qualitative and quantitative measures. METRICS AUDIENCE INSIGHTS REACH & FREQUENCY MEDIA ENGAGEMENT & VIEWABILITY BRAND LIFT CONVERSION ANALYSIS AUDIENCE MODELING SOCIAL LISTENING PARTNERS: doubleclick by Google PERFORMANCE REVIEW REPORTING VICE's in-house ad operations team handle quantitative campaign intelligence from multiple ad servers and onsite analytics platforms, and organizes data ready for evaluation. 10% 0.45% 0.35% 0.30% 0.25% 9200 0.19% 0.05% 6% Age 43% 0.08 0 20% 54% 0.21% 0.19% 0.18% 01 0.21% YOUS 0.17%0.20% Sept Oct doubleclick bid manager by Google A0.34% Engagement 114 112 112 Knowledge Millward Brown VICE 111 110 111 110 110 110 110 mm 111 73 197 ANALYTICS Campaign effectiveness is measured against brand KPIs and VICE benchmarks to apply relevant context and direction, and valuable optimization tactics are applied in-flight to maximize performance. Connection 115 13 112 112 113 115 116 115 115 116 116 116 119 118 120 Commitme 117 15 114 118 113 114 115 114 113 114 114 114 115 116 116 Conviction 110 107 108 108 109 109 109 109 108 110 110 109 111 110 15 Participation 106 107 105 106 107 108 100 109 109 110 110 110 111 19 105 106 105 106 107 107 107 105 106 106 107 VICE MOAT INSIGHTS Post-campaign learnings are delivered across audiences, content, ad products and platforms, focussed on actionable qualitative insights for brands to invest into future marketing efforts.#39THANK YOU VICE