#13 3 SQUARE GREAT FOOD MADE HERE DIGITAL FOOD HALL NETWORK & VIRTUAL RESTAURANT GROUP INVESTOR PRESENTATION 2021#2Leaders Eat Last Foodtech management & growing up with 40 family restaurants Victor J Chow Founder & CEO of 3 SQUARE • Group COO for honestbee • SVP APAC & CEO Taiwan of foodpanda Senior managerial positions in automotive & advertising • Co-owner of startup in education • Wall Street Analyst with Deutsche Bank & Morgan Stanley foodpanda ROCKETINTERNET MBA from National Chengchi University in SWIRE Taiwan • BSBA from the Boston University Questrom Morgan Stanley School of Management • Grew up in a family that owned, operated & / invested in 40 restaurants Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 2#3Problem Shifting consumer behavior adds to restaurant struggles Traditional restaurants need sizeable investments Failure rate is 60% in year 1 Sit-down dining trending negatively & resources Increased to 75% during COVID-19 Declined 85% during COVID-19 Online food delivery grew 50X in past 10 years Pressure on a traditional restaurant's existing assets & costs are high to fulfill an order Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 3#4Solution 3 SQUARE cloud kitchens for sustainability & profitability Utilize cloud kitchens models to maximize utilization & revenue generation Kitchen as a Service (KaaS) Operate a network of cloud kitchens that enable restaurants to expand quickly & inexpensively Virtual Brands Create multiple 3 SQUARE-owned virtual restaurant brands for massive incremental orders & franchising opportunities Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 4#5Solution | Kitchen as a Service 3 SQUARE cloud kitchens are faster, cheaper & better Rent cloud kitchens (kitchen spaces made for delivery-only) to restaurant partners Lower real estate & labor costs Reduced overhead & upfront costs Quick & inexpensive expansion Brya Prime locations without associated costs New virtual brands can be added to Restaurants focus only on preparing test a new market delicious food Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 5#6Underlying Magic | Kitchen as a Service Cloud kitchen margins are 7X better at 1/13 the cost 30 100 Traditional 20 80 35 30 Food US$ 275,000 Labor 60 60 Rent & Overhead Expenses 30-40/99-132 m² Total space 30 10 Delivery Commission Profit High-up to 15 employees Labor costs 40 10 Up to 26 weeks Time to launch 20 20 30 Small 3-9% 30 Margins Upfront investment 3 SQUARE US$ 20,000 4-8/13.2-26.4 m² Low less than 4 employees 3 weeks Healthy 15-25% 0 Traditional restaurant Cloud kitchen delivery delivery High Overall Business Risk Low *Labor, rent, overhead, expenses considered shared costs when a delivery occurs at a traditional restaurant Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 6#7Underlying Magic | Kitchen as a Service Space optimization to drive profitability 3 3 SQUARE GREAT FOOD MADE HERE 3 3 SQUARE GREAT FOOD MADE HERE 3 3SQUARE Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 7#8Underlying Magic | Kitchen as a Service 3 SQUARE provides these services & more 24 hour access Operating hours: 11 am -12 am Secure, private space Exhaust & ventilation system Fire safety infrastructure Electric, gas & plumbing upgrades Commercial restaurant sinks Commercial grease trap Delivery tech & POS Marketing & analyses Remote monitoring Security services Janitorial & deep cleaning Pest control Wi-Fi Shared labor Brand development support Consultative services Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 8 3#9Solution | Virtual Brands Virtual brands are our low-cost, high growth multiplier Build, operate & franchise delivery-optimized virtual restaurant brands 3 Build & Operate . Menus designed with overlapping ingredients & same method of cooking Limited items per menu for ease of preparation, speed & standardization Multi-virtual brands prepared in one cloud kitchen per location Franchise 2.0 Franchise in-house brands to monetize restaurant partners' excess kitchen capacity Restaurants utilize existing labor, existing equipment, existing real estate & existing utilities A decentralized, low CAPEX business model that is simple, flexible & built for rapid expansion Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 6#10Underlying Magic | Virtual Brands Efficient food preparation & kitchen space optimization A kitchen that is only 20 sqm Generates the revenue of six brands 叫你媽媽一 買雞排 MAMA KNOWS BEST KATSU SANDO カツサンド 勝利三多 HUNGRY LULU'S FISH & CHIPS Maximizes utilization 3 AMER FRIED ANA CHICKEN *美國佬美式炸雞* BIG APPLE WINGS 大蘋果美式辣雞翅 조선 JOSEON 치킨 CHICKEN 朝鮮王朝韓式炸雞 • Ease in preparation, scalability & fast moving are shared aspects of our six virtual brands Menus designed to streamline resources, minimize operational complexities, reduce cooking time & maximize digital real estate Easily push popular brands, add newer concepts & remove underperformers 關愤愤炸魚薯條 Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 10#11Technology & Data Tech stack optimizes operations & creates value 目 8888 8 Mobile-friendly website with multi- brand ordering capabilities for delivery, take-away, dine-in Proprietary Point of Sale (POS) & Kitchen Display System (KDS) Integration with major delivery platforms & website that automates & simplifies ordering process Remote & onsite management at location, kitchen, brand & menu level Real time reporting & performance analytics Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE Additional functions that optimize business & profitability e.g. real time inventory tracking technology that reduces food waste 3 11#12Market Size Online food delivery market in APAC is huge & growing Growing total addressable market Global Online Food Delivery (in billions US$) Launch in Taiwan under favorable conditions 2021 forecasted food delivery market is US$ 1 billion+ 600,000+ food delivery orders daily 12019 2025 11% CAGR Global Online Food Delivery 89.6% Internet penetration rate - 67% Highest proportion of e-commerce shoppers in Asia 17th most densely populated country globally (24 million people on an island that is 36,000 km²) Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE Then enter high-growth APAC food delivery markets ИК NV 米 * HA # Southeast Asia US$ 11.9 billion Australia US$ 848 million Hong Kong US$ 615 million Japan US$ 3.8 billion South Korea US$ 15.5 billion 3 12#13• Business Model Revenue from multiple income streams Kitchen as a Service (KaaS) Monthly recurring payments We collect rent & property management fees % of sales We take % of all transactions Virtual brands & franchising Revenues from operations Revenues from franchising Initial franchise fee Monthly royalty fee Equipment intermediary fee Ingredients intermediary fee Reduced delivery commissions Group bargaining power Reduced food costs from suppliers Reduced kitchen equipment costs Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 13#14Marketing & Communications 3 SQUARE is making headlines locally, regionally & globally TA TECHINASIA NEWS JOBS COMPANIES EVENTS ABOUT ADVERTISE ACCELERATOR PREMIUM VISUALS VIDEOS NEWSLETTERS CATEGORIES - MARKETS - INVESTMENTS NEWS/STARTUPS O Miguel Cordon 23 Jun 2021-2 min read Ex-Honestbee, Foodpanda exec's new cloud kitchen startup banks $1.2m in seed funding EWS GND 食力 foodNEXT EN NUMER RAST BBQ 3QUARE Delicious! GREAT FOOD MADE HERE 13 SQUARE 3 SQUARE 數位時代 新聞社活動 職誌 請查所 Podcast a BUSINESS NEXT SQUARE 33 SQUARE GREAT FOOD MADE HERE 3 2021.06.24 EER Foodpanda前台灣執行長領軍!3 SQUARE結合美食 廣場與雲端廚房,完成3,600萬元種子輪募資 NAMU+WAR, -? 陳验 FREER biem.co A Terverifikasi Administrati Dewan Pers dan Faktua Subscribe to Food New TERKINI HIBURAN TEKNOLOGI - INSPIRASI REVIEW Meet Global by Business Next Media Meet 993 followers Tw Edited Victor J. Chow, former COO of HonestBee and FoodPanda, builds a digital food Hall that provides kitchen spaces, delivery service, and consultancy advice to brick-and- mortar restaurant owners. Restaurant owners can expect to drive down c...see more Delicious! MADE HERE ・ 13 SQUARE 3 3 3 Digital Food Hall 3 SQUARE pools food industry know-hows to scale up restaurants and increase margins | Meet Global. meet-global.bnext.com.tw 3 min read 0124 17 comments Like Comment Share Send yahoo/finance Taiwanese cloud kitchen startup 3 SQUARE raises seed funding FOODHACK Newsfeed Reports Summit Community Most Pyraber UNPARTI 帆藍牌内藳 Bocados New in Funding: from Snackpass $400M valuation, to Enough's $51M round for mycoprotein Nicola Spalding June 25 Taiwanese cloud kitchen startup 3 SQUARE secured $1.2M seed funding. Its current Taipei location has twenty restaurant brands, including Michelin-starred MUME Group and it is working on a swift expansion B3000 Usaha Rintisan "Cloud Kitchen" asal Taiwan 3 SQUARE Sukses Meraih Pendanaan Tahap Awal TAIPEI, 22 Juni 2021/PRNewswire/-Di tengah banyaknya pelaku industri makanan dan minuman terimbas pandemi virus korona, 3 SQUARE, jaringan restoran digital dan restoran virtual, hari ini sukses meraih babak pendanaan tahap awat (seed round yang mengalami kelebihan permintaan Pendanaan yang sukses diperoleh 3 SQUARE mencapai US$1.2 juta GREAT FOOD MADE HERE TAIPEI, June 21, 2021/PRNewswire/ While many in the F&B industry have felt the negative impact of the coronavirus pandemic, 3 SQUARE a digital foodhall network and virtual restaurant group today announced that it has successfully raised an oversubscribed seed round of US$1.2 million GREAT GOOD MADE HERE 2 and проме 33 SQUARE GREAT FOOD MADE HERE 3 SQUARE raised a round of investment from leading Taiwanese department store chain Hanshin Department Store Co. Ltd and foodtech VC firm Foodland Ventures. Prominent family offices and angel investors have also participated. The funding will be used to scale the business in Taiwan and prepare for its entry into Southeast and North Asia Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 14#15Milestones Initial launch in Taiwan with plans for APAC expansion YEAR 1 12-month focus on successful launch in Taiwan YEAR 2 YEAR 3 Further expansion in Taiwan & APAC launch Further expansion in APAC Taiwan only 2 - 3 countries in APAC 3 - 5 countries in APAC 3 locations 24 kitchens 12 locations 71 brands 15 franchisees 282 brands 96 kitchens 50 franchisees 24 locations 564 brands 192 kitchens 150 franchisees Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 15#1633 SQUARE GREAT FOOD MADE HERE The name 3 SQUARE is based on the common English phrase "three square meals a day". The term "square" can mean honest or proper, so a square meal means a proper & satisfying meal. Victor J. Chow Founder & CEO [email protected] +886 918 228 533 3 16