Exhibitions in China Strategy

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Sichuan Institute of Certified Public Accountants

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10-12 May

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#1CTC CYPRUS TRADE CENTER BEIJING Petros Petrou Zhou Keyu#2Cyprus Trade Centre in Beijing CTC Beijing, operates under the auspices of the Ministry of Energy, Commerce & Industry & Diplomatic representation of Cyprus to Beijing. Establishment in 2019, operation started on November 2020, with the Commercial Counselor assistant Mrs. Keyu Zhou. Commercial Counselor Mr. Petros Petrou arrived on August 2021. Overall objective The promotion and expansion of Cyprus exports in goods and services in China as well as the promotion of Cyprus as an International Business Centre.#3• • Key Goals: Facilitate the liaison between businesses in China and Cyprus Develop trade in goods and services between Chinese and Cypriot companies ⚫ Promote Cyprus as an International Business and Investment • Centre · Provide with reliable information and research studies on the • Chinese market ⚫ Organize business events, trade delegations, facilitate press visits • and releases, participate in trade fairs and exhibitions in China#4Presentation Layout 1. Problems Exporting to China 2. CTC Promotion Actions 3. Contact sharing 4. Exhibition proposals 5. China Macro-Economy 6. Consumer Habits 7. Coop Tips#5General Administration of Custom of Peoples Republic of China#6On 1st January 2022 according to DECREE 248 and 249, all product (plants & animal) imported and all Companies Exporting to China must register to GACC. Decree 248 - Products / Decree 249 - Cold Storages With registration the company receives a code. The code must be printed on individual package the box, etc. Cyprus code is CCYP12345678901234 (four letters & 14 numbers).#7GACC Decree 248 - 18 Categories 1. Meat & Meat products 2. Casings 3. Aquatic products 4. Dairy products 5. Birds nests & birds nest products 6. Bee products 7. Eggs & egg products 8. Edible oils & fats, oilseeds 9. Stuffed pastry products 10. Edible grains 11. Milled grain industry products and malt 12. Fresh & Dehydrated vegetables & Dried beans 13. Condiments 14. Nuts & Seeds 15. Dried fruits 16. Unroasted coffee beans & cocoa beans 17. Foods for special dietary purposes. 18. Functional foods.#8First time Exporting The company could contact the CTC Beijing in order to help. Before that, the company MUST KNOW the HS code of the product and should know to explain how the product is processed. CTC could assist you how to check if the products is under: SELF registration or through COMPETENT AUTHORITIES in Cyprus registration or PROTOCOL requirement.#9How to find the Product category The HS code range of 18 categories and other categories of imported food can be queried in the registration system of overseas production enterprises of imported The method to identify the category is to register and log in the Single window Link: cifer.singlewindow.cn 三用 中国国际贸易单一窗口 China International Trade Single Window China Import Food Enterprise Registration Application for register | China Import Food Enterprise Registration fengguan Product type query O Screening conditions HS code Product name food. Through the module of convenient to confirm whether the product "Product Type Query", it is belongs to "18 categories". Intergrated query Product type query Operation manual Q Query Reset Ord... HS code Product name CIQ code 1 0201100010 整头及半头鮮或冷的野牛肉 102 CIQ name 整头及半头鮮或冷藏的野牛肉冷藏) Product catego... Officiall... 牛肉产品 Yes 2 201100010 整头及半头鮮或冷藏的野牛肉 101 |其他整头及半头鲜或冷藏的牛 3 0201100090 103 肉 整头及半头鮮或冷藏的好牛肉(鮮的) 「其他整头及半头鮮或冷藏的牛肉(冷藏) (30月龄以下) 牛肉产品 Yes 牛肉产品 Yes 4 0201100090 其他整头及半头鮮或冷藏的牛 肉 101 其他整头及半头鮮或冷煮的牛肉(鮮的) 牛肉产品 Yes 33#10SELF registration Product is NOT in the 18 categories, or products is within 18 categories but the HS code or Procedure used can be exempt. Company enter Single Window and follow steps below: Identify the category, Register, Log in to add all relevant documents required. The approval could take up to 21 working days from GACC#11COMPETENT AUTHORITIES registration Company should be recommended for registration by the competent authorities of Cyprus. Authority create code / Company proceed as self registration / Authority must reconfirm before submission 121 working days apply. Animal based products Ministry of Agriculture, Rural Development & Environment, Veterinary Public Health Division, Veterinary Services of Cyprus Plant based products Ministry of Health, Department of Medical & Public Health Services, Public Health Services.#12General Protocol Procedure Application Evaluation Discussion Inspection Q & A Draft Protocol Change Protocol Approve Protocol Sign Protocol The Protocol between the two countries may take quite long time. Then registration of companies take place on GACC automatically.#13Pending Protocol CTC Beijing is working as a bridge between the Ministry of Agriculture, Rural Development & Environment of Cyprus (MARDE) & General Administration of Custom of Peoples Republic of China (GACC) For the two ongoing protocols: Honey & Fishery products.#14Register BUSINESS Trade Mark in China#15Article 17 PRC Trademark Law Any foreign person or enterprise intending to apply for the registration of a trademark in China. Should apply in accordance with any agreement concluded between the PRC and the country to which the applicant belongs, or according to the international treaty to which both countries are parties, or on the basis of the principles of reciprocity.#16Article 18 Any foreign person or enterprise intending to apply for the registration of a trademark or for any other matters concerning a trademark in China shall appoint any of such organizations as designated by the State to act as its or his agent. Note: Foreigner or company shall entrust a trademark agency that has been registered with the Trademark Office of the PRC to handle the relevant matters of entrustment. List of filing institutions: https://wssq.sbj.cnipa.gov.cn:9443/tmsve/agentInfo_getAge ntDljg.xhtml No English#17IP filing in the GACC Companies can apply the IP filing in GACC and be protected by GACC. To handle the filing, an application shall be directly submitted to the GACC. Individual port of entry will NOT accept filing application. An overseas IP right holder shall file an application with an office established within China or with an agent entrusted within China. Find IP filing http://online.customs.gov.cn/ No English version#18IP Issues in China Chinese companies always register the products they import in China. Secure NO competition, Protect from Claims. Registration in three ways, Letters or Pictures or Both. Cyprus companies if they can NOT register as mentioned before, they should do it through their partners and keep rights.#19If your Chinese partner register your company logo and/or products is NOT easy to solve the issue, in case you stop cooperation with him/her and try to use another company to import. International Case: Hyundai Chinese register the logo and they pay 35 millions & dealership. Cyprus Case: Chinese took pictures from expo in Europe, register logo and products, the last four years they are in court in China. NO positive outcome yet.#20JD CYPRUS National Pavilion M JD.COM FR#21JD.com on line platform selling original products Platform have 600,000 instant buyers. China has the following special sales dates, with the following meaning: Sale Meaning JD Sales within 24 hours Spring festival First Moon of New Year 5/20 6/18 11/11 12/12 I love you Fast Fortune Singles day Expectations in billion Euros 302% YoY 250% YoY 54.18 (2022) 79.58 (2022) 77.12 (2020)#22Official launched 27 October 2022 Live link all over the world We hold the record of the fastest pavilion open in JD within 6 weeks, (normal time is six months) Special thanks to the Cyprus companies assisting us. We open with 28 items (juice, wine, halloumi, commadaria, zivania, nama) Today we have 46 items We are in process to add 35 more items (including Beer, salt & Baby dippers)#23For our opening we had 50 articles / referrals all over China. We have approval to promote services on platform as well. At the moment we upload videos from Cyprus & Cyprus products. The link of the Cyprus National Pavilion on JD: https://mall.jd.com/index-12322986.html 京东#24嘉宾致辞(规频致辞) Guest Speech(video) Hotque Pl 非店面需中心和转运中心,与国际提聩伙伴建立了持久 嘉宾致辞(视频致辞) Guest SisacctYWwlent 娜塔莎·皮里圖斯 京东 ·茶一份慈爱 【东 年货节 塞浦路斯国家馆> 可用商品 食在世界 送量红酒、咖啡、蜂蜜1元秒 还得是京东 ★★★★ 4.5 5.3万人关注 ¥2 溝49元用。 全店商品可用 CYPRUS NATIONAL PAVILION 塞浦路斯 国家馆 【来自地中海的好物甄选 Petros Petrous 塞济路斯驻华使馆首席经济商务参赞 【歇和路 先生 TTL 产品导航·直达所需 已关注 88 即页 商品 分类 ② 店铺发现 Q 店锁会 塞浦路斯国家馆> *4.5 5.3万人关注 推荐- 销量 超级新品 2.9-2.10 限时优惠 121元 ▼ 399 LINOS塞浦路斯国家馆进口 Mediterranean Bluett.... ¥399 200+条评价 好评100% Ovino 哈鲁米 奶酪 HAFEK 价格: 筛选- 塞浦路斯 COMMANDARIA 卡曼达蕾雅 alasia G100大金奖 《宴会礼酒 酒体醇厚。 已关注 = Commandaria Alasia 【塞浦 路斯国家馆】进口 卡曼达.... ¥369 ¥399 京东物流 22条评价 好评100% 甄选好果 口感酸甜好喝 (100%果汁 |原装进口 CYPRINA Orange 另 Christis【塞浦路斯国家馆】 进口Halloumi哈魯米奶酪... ¥158 正品保证 爱塞浦丽娜【塞浦路斯国家 馆】进口 Cyprina 孕妇儿.... 本店饮料热销第1名 满300减30 ¥16.8 100+条评价 好评100% 满300减30 「閱 88 Q 分类 店铺发现 店铺会#25References on Cyprus opening 1. JD.com https://jdcorporateblog.com/jd-com-launches-national-pavilion-of-cyprus/ 2. Ministry of Commerce http://fec.mofcom.gov.cn/article/fwydyl/zgzx/202207/20220703334777.shtml 3. InvestCo https://m.investgo.cn/article/yw/jmhddt/202210/636219.html 4. MFA China http://new.fmprc.gov.cn/web/zwbd_673032/gzhd 673042/202210/t20221027 10792892.shtml#269. Gansu New Media https://xgs.newgscloud.com/pages/2022/07/07/e966c704cf904235bfa2974320 be82d2.Html 10. Gansu TV https://dazzle.gstv.com.cn/pages/details/details.html?companyld=D407CA0C2 10D42DF&productid=063DD3A8567E4FEC&B11E66128D24764&docid=C3AE4 1AB5D6D44B1BECFE36868D4161E &is New=yes&downloadTips-true 11. Lanzhou Trade Fairifeng http://gs.ifeng.com/c/8HQcH3wjMXE 12. Xinhua News video https://view.inews.qq.com/a/20220710A0826900#275. Talking Tom http://t.10jqka.com.cn/m/zhibo/pid 247150910.shtml 6. Home in Cyprus https://mp.weixin.qq.com/s/9doMgl5a1fOfVmKKBPrsXq 7. Xinhua Global Service https://english.news.cn/20220710/83a4ce49a6ed406b927b53d5a3a3fd66/c.ht ml 8. China Daily http://www.chinadaily.com.cn/a/202207/08/WS62c7f5f2a310fd2b29e6b56b.ht ml#2813. Sina https://cj.sina.com.cn/articles/view/1882481753/v7034645902000yi67 14. Xinhua http://www.ccoic.cn/cms/content/35265 https://www.163.com/dy/article/HC3MI7L60534A4RJ.html 15. Belt and Road portal https://www.yidaiyilu.gov.cn/xwzx/dfdt/261194.htm 16. Publication also in 35 local stations all over China#29Tik Tok: 1,020 Billion Views Weibo: 996 Million Views BRIV 北京卫视 批批 GALE JD Platform: 25 Million Views WeChat: 8 Million Views 京东国际 我们的世界生活 之大使来了 電 生活#30TIK TOK: 1,02 Billion Views: https://www.douyin.com/hashtag/1750524917039118 BRTV (Weibo): 870 Million Views: https://m.weibo.cn/search?containerid=100103type%3D1%26q%3D%23%E6 %8F%AD%E7%A7%98%E5%A4%A7%E4%BD%BF%E8%A1%8C%E6%9D%8E%E 7%AE%B1%23 BTRV 2 (Weibo): 120 Million Views: https://m.weibo.cn/search?containerid=100103type%3D1%26q%3D%23%E6 %88%91%E4%BB%AC%E7%9A%84%E4%B8%96%E7%95%8C%E7%94%9F%E6 %B4%BB%23 Personal (Weibo): 6.31 Million Views: https://m.weibo.cn/detail/4840044533385096#31Enter JD National Pavilion 1. Business license for Cyprus company 2. Trademark registration certificate of the product 3. Agreement for sale of products signed between Cypriot company & importer 4. Trademark authorization issued by a Cypriot company to the importer (Irrevocable) 5. China Customs (GACC) Declaration Form and China Entry Inspection and Quarantine Health Certificate (CIQ). 6. The Chinese name of the brand 7. The English name of the brand#328. Brand mark registrant 9. Brand logo 10. Picture of the outer packaging of the product 11. Whether the trademark has changed 12. If there are other quality certification marks or award marks and advertising slogans on the product sales packaging, the corresponding supporting documents should be provided at the same time. 13. Organic imported food needs to provide organic certification issued by the China Organic Certification Agency. 14. Product details: introduction, pictures and videos#33Trade expo in China Participating in exhibitions is an effective way to find right business partners in China. CTC Beijing has participate in the following trade exhibitions the last year,#34CTC Participation in Trade Expo July 2022: 28th Lanzhou Commercial & Investment Exhibition in Gansu Province http://www.lanzhoufair.cn/#/cooperation July 2022: 17th Luzhou Chinese Spirit Exhibition in Sichuan Province https://www.ciade.cc/ August 2022: 4th World Wine Cultural Expo https://live.photoplus.cn/live/70601145?uniqCode=WzrhYxDbdJ&acce ssFrom=qrcode&code=051qBYZv3VAX103 ExP3w36PM4r2qBYZ- &state=STATE#/list (no website)#35November 2022: 28th China International Huangjiu Industry Expo & Huangjiu Festival http://www.cihje.com/index.php/Index/index.html November 2022: 5th China International Import Expo - Shanghai https://www.ciie.org/zbh/en/ December 2022: Eurasian Economic Forum & Import and Export commodities Exhibition in Shaanxi (Since 2005, every 2 year) https://www.eaforumexpo.com/news?page=2&lang=en December 2022: 5th Guangdong - Hong Kong - Macao Greater bay area Intellectual Property Trade Expo & International Geographical Indication Product trade expo https://www.gdipexpo.com/#36SERVICES in China#37CTC Beijing participation China International Fair for Trade in Services - Beijing (CIFTIS) https://www.ciftis.org/en/ 2021 with 3D booth https://2d.ciftis.org/view/shopmgr/shopdetail?applyCustId=Cyprus Embassy&applyId=5713 2022 with Information booth and 2D & 3D booth https://2d.ciftis.org/view/shopmgr/shopdetail? applyCustId=Cyprus Embassy&applyld=5713 / https://3d.ciftis.org/index.html?flag=CyprusEmbassy 2023 we suggested to participate with National & 3D booth. Not approved dew to time limitations.#38Fall in love with Cyprus A unique mediterranean island full of authentic experience 爱上塞浦路斯 一个独特的充满真实体验的她只海岛屿 Aphrodite's Birthplace, Pafos #visitcyprus www.visitcyprus.com CYPRUS AN IDEAL INTERNATIONAL BUSINESS CENTRE 塞浦路斯,一个理想的国际商业中心 塞浦路斯是一个现代化、国际化、高度透明的商业中心,各个经济部门均蕴藏着无限商机。 凭借着得天张厚的竞争优势,经改善的有商环境,日益提升的竞争力以及稳定强劲的经济环境,塞浦路斯希望通过发展能源。初创公司、科技创新 以及投资基金等各种极具潜力的新兴行业来进一步性动经济的多元化发展,同时增强自身在传统优势领域的竞争优势。 SERVICES Promotion CYPRUS IS A MODERN, COSMOPOLITAN AND TRANSPARENT BUSINESS CENTRE OFFERING OPPORTUNITIES FOR INVESTMENT ACROSS A WIDE RANGE OF SECTORS. Capitalizing on its competitive advantages. continuously im sly improving the business climate, increasing competitiveness and ensuring a stable and robust economic environment, Cyprus ams at further divershing its economy by driving new sectors with high potential, such as energy, startups and innovation and investment funds, while enhancing its edge in areas in which thes traditionally excelled Write & Publish several articles to different online platforms Write & Print booklet 20 pages for CIFTIS expo, with title: "Fall in love with Cyprus" Write, Print & Distribute 7000 books of 108 PAGES for Cyprus with title: "CYPRUS AN IDEAL INTERNATIONAL BUSINESS CENTER" Link: https://h2.veqxiu.net/e/1280169/KAgy22kj INVEST IN CYPRUS#39Online Articles: 1. https://victwo.cn/victwo/guanyuwomen/touzhizazhi/touzibu/596.html 2. https://mp.weixin.qq.com/s/2GObvX9nl2n3kVS16AyLjw 3. https://mp.weixin.qq.com/s/srAtlbCdi PoYDvV-sXSf9A 4. https://weibo.com/ttarticle/x/m/show/id/2309404738170204848189? wb client =1 5. https://weibo.com/ttarticle/x/m/show/id/2309404738170775536082? wb client =1 6. InvestGo (MofCom) https://www.investgo.cn/article/gb/yshj/202/202/577169.html 7. Sohu tourism https://mp.weixin.qq.com/s/Dr78DIBRу13HYHe5AToyKg#408. Xinhua news http://www.news.cn/2022-09/05/c 1128978386.htm 9. European Times http://www.oushinet.com/static/content/ouzhong/ouzhongnews/2022-09- 02/app_1015223792705867776.html 10. China News https://m.chinanews.com/wap/detail/chs/zwsp/9842909.shtml 11. CRI http://news.cri.cn/2022-09-02/4554ede8-f674-9d8e-29a4-6b58a9e5823f.html 12. CCTV2 Business Chanel (TV) https://app.cctv.com/special/m/livevod/index.html?guid=bf2a36a352f24700b2 Offbea503a8f97&vtype=2&vsetId=C11346#41Services Ongoing Education: Join Master accredited between TEЛAK & Hangzhou Dianzi University. Maritime: Planning Webinar with HAN 杭州蛋 HOU Maritime Cyprus - Shipping Industry & Universities (April 2023) Participate in SEA ASIA in Singapore 774 DIANZ 大学 ITY#42Services Contacts Beijing Beijing Institute of certified Public Accountants http://www.bicpa.org.cn/ No English / No Email Beijing Zhongguancun High Technology Enterprises Association https://www.gaoqixie.org/ No English Email: [email protected] Beijing Lawyer Association https://www.beijinglawyers.org.cn/lxatmodel/model_en/index.html Email: [email protected]//[email protected]#43Services Contacts Shanghai Shanghai Lawyer Association http://english.lawyers.org.cn/ Email: [email protected] Shanghai High Tech Enterprises Association http://www.shgqxh.com/ No English Email: [email protected] Shanghai Institute of certified Public Accountants https://www.shcpa.org.cn/ No English/ No Email#44Services Contacts Guangzhou Guangzhou Lawyer Association. http://www.gzlawyer.org/ No English Email: [email protected] Guangzhou High Tech Enterprises Association. http://www.gzhtea.org.cn/ No English / No Email Guangdong Institute of Certified Public Accountants https://www.gzicpa.org.cn/ No English / No Email T#45Services Contacts Sichuan Sichuan Institute of Certified Public Accountants http://www.scicpa.org.cn/ No English Email: [email protected] Chengdu Lawyer Association https://www.cdslsxh.org/ No English Email: [email protected]#46Exhibitions in China Participating in exhibitions is an effective way to find right business cooperation partners in China. Exhibitions can be Physical, Virtual or hybrid Personal I am not convinced that Virtual model works as efficient as physical present. The following Expos are supported by Chinese Government.#47All in One China Import and Export Fair (Canton Fair) Guangzhou Spring: 15 May - 5 June & Fall: 15 October - 5 November http://www.cantonfair.org.cn/en/ 6th China International Import Expo Shanghai 5-10 November https://www.ciie.org/zbh/en/ EU-China Business & Technology Cooperation Fair Chengdu September http://www.eucnfair.org.cn/#/home#48Consumer Goods 3th China International Consumer Products Expo Hainan Mid: April https://www.hainanexpo.org.cn/portal_en/index/index 20th China International Guangzhou Agriculture Trade Fair https://www.catf.info/ No English 24th China (Shouguang) International Vegetable Sci-Tech Fair Shouguang http://www.sgcbh.com/en/#4929th Lanzhou Investment & Trade Fair Lanzhou https://www.lanzhoufair.cn/#/wellcom-home No English 32th Harbin International Economic and Trade Fair Harbin http://www.chtf.org.cn/en/index.php 18th China International Alcoholic Drinks Expo Luzhou https://www.ciade.cc/ No English 14th China Dairy Exhibition http://expo.dac.org.cn/ ANUFOOD China Shenzhen 10-12 May www.anufoodchina.com/#50SIAL - Spring session Shanghai Spring 18-20 May & Fall 1-3 November www.sialchina.com/ China Food & Drinks Fair Chengdu 12-14 April https://www.chinafoods-expo.com/#51Education Beijing, Guangzhou, Chengdu 北京大學 OK 24th China Education Expo (CEE) https://www.chinaeducationexpo.com/english/index.shtml Beijing, Chongqing, Guangzhou, Shanghai 28th China International Education Exhibition Tour (CIEET) http://www.cieet.com/cieet_en/index/index.html en/i#52ID IT Exhibitions 23th China International Industry Fair Shanghai No date yet for 2023 https://www.ciif-expo.com/ 31th PTEXPO CHINA Beijing No date yet for 2023 https://www.ptexpo.com.cn/index.html#53Finance 16th Shenzhen Fin-expo/ Finance & related technologies No date for 2023 yet. http://www.szife.com.cn/ 中国人民银行 THE PEOPLE'S BANK OF CHINA China Beijing International Smart finance exhibition & Forum 16-18/06/2023 http://www.cbpe-expo.com/#54TH Design Shenzhen International Industrial Design Fair http://www.szidf.com/english.html Environment IÉ Expo China Shanghai 19-23 April https://www.ie-expo.com/ IE Expo China Guangzhou 20-22 September http://guangzhou.ie-expo.com/ http://g#55PIC.COM # 616PIC.COM Medical CMEF Shanghai 18-20 May https://www.cmef.com.cn Cfanc.com Semiconductor, ICT, Electronics SEMICON China Shanghai 29 June-1 July www.semiconchina.org/ CHINA HI-TECH FAIR Shenzhen 16-20 November http://www.chtf.com#56Water & Clean tech Aquatech Shanghai 5-7 June www.semiconchina.org/ Cleaning Products Interclean China Chongqing 25-27/September https://www.intercleanshow.com/china/#57Marine Exhibitions 21th Marintec China Shanghai 5-8/12/2023 https://www.marintecchina.com/ וויר. 26th China Shanghai International Boat Show 28-31/11/2023 http://www.chinaboatshow.com/index.html Organized by China Association of the National Shipbuilding Industry http://www.cansi.org.cn/cms/document/show/7.html#5810th International Maritime Expo - China Guangzhou 26-28/07/2023 http://www.inmexchina.cn/ Organized by China Association of the National Shipbuilding Industry, Guangdong Maritime Administration 5th Seawork Asia Shanghai 22-24/11/2023 Organized by China Association of the National Shipbuilding Industry https://seawork.com/#59China Macro Economy Changes of the epidemic prevention policy and control policies. Will lead to improvement of economy in 2023. Is expected the Chinese to return to consumption / expenses habits as monitored before COVID within 3rd quarter of 2023. China is expected that will further open up, its service industry, further reduce the negative list of foreign investment access. Sectors like: Education, Health care, Elderly Care are expected to continue opening up. There are planed 160 exhibitions in China in the 1st quarter of 2023 Source: http://www.gov.cn/#60GDP of 2022 121.02 trillion Yuan or 17.29 trillion Euros is the second in the world although China was in deep recession, for three years. Total value of trade (Import & Export) reached 42.07 trillion Yuan / 6.01 trillion Euros in 2022 with an increase of 7.7%. 6th consecutive year China is the largest trader in goods. Tourism recovers 308 million domestic & 1.44 million (20% pre COVID) abroad flights during the Spring Festival holiday Source: http://www.gov.cn/#61GDP / Q1-Q4 / 2018 - 2022 GDP Source: http://www.gov.cn/ Unit: 100million Yuan 查看详情 (: 统计公报> اايااي.اي.اس.اس. 2019 1 E 20201 E 20211 20221# 2015Œ 2016 2017 2018 2019 20204 20214 1st quarter 20224 2013Œ 2014 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 2018 1 2012#62CHINA TRADE FIGURES Growth challenges China's growth is expected to slow after the reopening boost. (real GDP growth in percent, year-on-year) 6 5 4 3 2 1 0 2022 2023 2024 2025 2026 2027 2028 Source: IMF staff calculations. China trade Jan-Feb 2022 $ billion 973 545 429 Imports Exports Total Trade IMF SOAPBOX#63CHINA TRADE WITH EU China 2022. Top imports from EU-27 Only the categories where half or more of EU member states supply components of such category to China. These categories account for near one-fourth of China imports from the EU. Cars €28 billion Pharma €22.5 billion Meat/Beverages €6.9 billion Aircraft €6.5 billion 4↑ Source China Customs#6460% 40% TRADE WITH EU YOY - CYPRUS 2ND HIGHEST 2022 % YoY China Imports from EU-27 Estonia Cyprus Latvia 57% $ mil. CY-CN 2021 297.63 2022 20% 16% 334.09 6% 7% 2% 2% 3% 0% -20% -14% 12% 12% 11% 11%10%9%-9%-9%-8%-7%-7%-7% -21% 18% -2%-1%-1% CN-CY 2021 -29% -40% -60% -53% -80% -79% Source China Customs/SOAPBOX 447.11 2022 1168.0#65POPULATION 2006 - 2020 Source: http://www.gov.cn/ Unit: 10 thousand people (単位: 万人 150,000 120,000 90,000 60,000 30,000 统计公报> Total Population 查看详情 T 2008年 2010Œ 2012 2014 2016年 2018年 2020年 2004 2006年 2008年 2010年 2012 2014Œ 2016年 2018年 2020Œ 2002 2006#66China's Population 2022 down Working age population decreases -0.75%; population under 16 years old decreases -2.6%, while above 60 years old, population increases +4.7%. Total POPULATION BY AGE population decreased 0.6 per cent. Number of deaths in 2022 was 10.41 million, China population declines. Women population grows while it was 10.14 million in 2021, up +2.7%. In 2022, number of deceased for whatever cause was 270,000 higher than in 2021 2021 China population variation 2022 vs. 2021 total population 2022 China population by age 2021 million people China population by age tranche 2022 Million people -850,000 882.22 875.56 -1,050,000 263.02 267.36 256.15 280.04 0-15 16-59 60 or more 0-15 16-59 60 or more Source National Bureau of Stats. Graph SOAPBOX Source NBS communiqué 2021 & 2022. Graph SOAPBOX 200,000 women men#67RETAIL SALES 2017 – 2022 Source: http://www.gov.cn/ 社会消费品零售总额 Total Retail Sales 统计公报> 查看详情 Unit: 100million Yuan (单位:亿元) 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 2017 1-2A 2018年1-2月 2019 1-2 2020 1-2A 2021年1-2月 2012年 2013 2014 2015年 2016年 2017 2018年 2019年 2020年 2022 1-2 Jan-Feb/2022 2021年 2022#68CONSUMER PRICE INDEX 2016-2021 Source: http://www.gov.cn/ Unit: % (单位:%) 6 in 5 2 MN - CPI Consumer Price Index 统计公报> 查看详情 -1 2016年1月 2017年1月 2018年1月 1st quarter 2016年 2017年 2018年 2019年1月 2019年 2020年1月 2020年 2021年1月 2022年1月 2023 1 2021年 2022 2023#69Consumer Habit in China Source: Accenture & Mckinsey Pandemic forced people to rethink & set new priorities creating a New Era Chinese people's top 3 priorities: Family - Health - Career Based on above all consumption decisions will be taken They are more strict on purchases: Meet their demand Pay attention to the nature of goods Compare product & Price (find the most suitable option) Prefer natural & fresh products. Choose based on quality & functionality. High-end trend will continue among the growing upper-middle class#70Consumer Habit in China Source: Accenture 2022 图1: 中国消费市场规模已达40万亿量级 China Comsumpation Market Scale has reached the level of 40 trillion Trillion Yuan 万亿人民币 50 19% 45 40 35 30 25 20 15 10 5 2010 2011 15% 13% 12% 11% 10% 9% 8% 2012 overall retail sales in China 中国社会消费品零售总额 2013 2014 2015 2016 2017 2018 20% 15% 13% 10% 5% 4% -5% -10% 2019 2020 2021 Growth Speed of overall retail sales 中国社会零售总额增速#7157% 电商网站 商场/门店体验 搜索引擎 E-commerce webs 38% 19% 48% 29% 19% Shopping on-site experiences 43% 34% Search Engine 39% 询问家人朋友 Ask family & friends 30% 32% 社交分享平台 Social sharing platforms 17% 15%…… 产品官方网站 24% 25% Product official webs 专业测评网站 23% Professional assessment webs 18% 22% 直播间或视频网站 8% 14% Live broadcasting & Video Webs 微博、微信公众号 22% 22% Weibo / Wechat 增长最快的商品/服务信息查找渠道 2021 Fastest growth info channel 2017 2% 以上皆无 6% None of the above#72180 160 Imports to China 2022 Wine Import Amount (Million USD) China imports less wine than 10 years ago. China - wine imports $ million 140 120 100 1,600 80 60 1,400 40 20 1,200 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1,000 800 Wine Total import value 2022 USD 1435 million 2021 USD 1690 million 2020 USD 1825 million http://stats.customs.gov.cn/ 600 400 200 0 EU SOAPBOX 2017 2018 2019 2020 2021 2022 1,519 1,555 Imports 10 years $ million 2,855 2,795 2,040 2,366 2,434 1,825 1,690 1,435 Australia -USA Other 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022#7380 70 99 60 2022 Juice Import Amount (Million USD) 50 40 30 20 10 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 100 90 80 70 60 50 40 30 20 10 2022 Cheese Import Amount (Million USD) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Juice Total import value 2022 USD 556 million 2021 USD 495 million 2020 USD 302 million Cheese Total import value 2022 USD 769 million 2021 USD 813 million. 2020 USD 590 million http://stats.customs.gov.cn/#742022 Brandy Import Amount (Million USD) 2022 Whisky Import Amount (Million USD) 45 90 40 80 70 60 50 40 30 9 9 8 8 9 9 9 9 35 30 25 20 15 10 20 5 10 10 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Арг May Jun Jul Aug Sep Oct Nov Dec Brandy Total import value 2022 USD 1390 million 2021 USD 1684 million 2020 USD 996 million http://stats.customs.gov.cn/ Whisky Total import value 2022 USD 558 million 2021 USD 464 million 2020 USD 242 million#75Four major consuming urban clusters of China: Beijing - Tianjin – Hebei Rim, Pearl River Delta, Chengdu – Chongqing cluster, Yangtze River Delta & Middle Reaches Yangtze River Beijing-Tianjin-Hebei Rim 成渝城市群 京津翼城市群 珠三角 Chengdu-Chongqing cluster 城市群 长三角 城市群 Yangtze River Delta Pearl River Delta#76BUSINESS Cooperation Tips ATEME#77O Culture Cooperate with Chinese Aware some major differences that could influence your company success in China. Chinese holidays. Chinese Mentality: Beijing business people talkative, cultural, political. Shanghai are competitive. Guangdong money-oriented and dare to explore South - North people#78Business Cooperate with Chinese Understand that all companies in China are connected with the Government You should ask Company's: Registration Certificates Accreditations in order to be checked to following website: https://www.gsxt.gov.cn/ (No English Version)#79Cooperate with Chinese O People Emphasize interpersonal relationship for more business opportunities. Polite and Patient dew to Language barrier. All communication must be written and saved.#80Thank you 2-13-2, Ta Yuan Diplomatic Office Building No. 14, Liang Ma He Nan Lu Chao Yang District, Beijing 100600 Tel: 22651526

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