#1Beiersdorf FULL YEAR RESULTS 2021 Vincent Warnery, Astrid Hermann & Patrick Rasquinet Hamburg, March 1st, 2022 Beiersdorf Page 1 March 1st, 2022 | Full Year Results 2021 C.A.R.E#2REVIEW FY 2021 STRONG BUSINESS PERFORMANCE GROUP +9.7% CONSUMER +8.8% TESA +13.6% Organic sales growth Page 2 March 1st, 2022 | Full Year Results 2021 CARE+ Beiersdork#3FULL YEAR 2021 FINANCIALS ASTRID HERMANN C.A.R.E.+ Page 3 March 1st, 2022 | Full Year Results 2021 Beiersdorf#4KEY FIGURES 2021 GROUP Jan.-Dec. 2020 Jan.-Dec. 2021 Change Mil. € Mil. € Nominal Sales 7,025 7,627 +8.6% EBIT* 906 993 Profit after tax* 636 699 EBIT margin* 12.9% 13.0% Profit after tax margin* 9.1% 9.2% Earnings per share in €* 2.73 3.00 *Excluding special factors Page 4 March 1st, 2022 | Full Year Results 2021 C.A.R.E+ Organic +9.7% Beiersdorf#5KEY FIGURES 2021 SEGMENTS C.A.R.E+ Jan.-Dec. 2020 Jan.-Dec. 2021 Change Consumer Sales Mil. € Mil. € Nominal Organic 5,700 6,129 +7.5% +8.8% EBIT* 702 740 EBIT margin* 12.3% 12.1% tesa Sales EBIT* EBIT margin* 1,325 1,498 +13.1% +13.6% 204 253 15.4% 16.9% *Excluding special factors Page 5 March 1st, 2022 | Full Year Results 2021 Beiersdorf#6KEY FIGURES 2021 - CONSUMER CONSUMER Organic sales growth in % Page 6 March 1st, 2022 | Full Year Results 2021 +2.7 +27.1 +4.1 +4.4 C.A.R.E+ +8.8 Q1 2021 Q2 2021 Q3 2021 Q4 2021 FY 2021 -6.6 FY 2020 Beiersdorf#7KEY FIGURES 2021 - CONSUMER CONSUMER BRANDS Page 7 March 1st, 2022 | Full Year Results 2021 C.A.R.E+ NIVEA DERMA HEALTHCARE LA PRAIRIE NIVEA Eucerin® Hansaplast Aquaphor Elastoplast HEALING OINTMENT LA PRAIRIE SWITZERLAND Q4 2021 +1.7% +15.6% +11.0% +6.1% FY 2021 +5.5% +19.5% +13.7% +20.1% Beiersdorf#8KEY FIGURES 2021 - CONSUMER CONSUMER SALES IN MIL. € *Organic growth Page 8 March 1st, 2022 | Full Year Results 2021 Europe 2,910 +5.8%* North America 646 +13.0%* Western Europe 2,352 +5.7%* Eastern Europe 558 +6.3%* Americas 1,302 +15.9%* Latin America 656 +18.8%* Africa, Asia & Australia 1,917 +8.9%* C.A.R.E+ Beiersdorf#9KEY FIGURES 2021 - CONSUMER CONSUMER GROSS MARGIN In % of consumer sales @FX avg. 2020 Page 9 March 1st, 2022 | Full Year Results 2021 0.4 -0.8 60.2 0.3 60.1 FY 2020 PRICE MIX COST OF SALES, LOGISTICS & OTHER FY 2021 C.A.R.E+ Beiersdorf#10KEY FIGURES 2021 - CONSUMER CONSUMER WORKING CAPITAL In % of consumer sales (12-months rolling) @FX avg. 2020 Page 10 March 1st, 2022 | Full Year Results 2021 9.9 9.2 9.3 8.9 5.3 2017 2018 2019 2020 2021 C.A.R.E+ Beiersdorf#11KEY FIGURES 2021 - TESA Organic sales growth in % Page 11 | March 1st, 2022 | Full Year Results 2021 TESA SALES TOTAL +13.6% Q4: -2.6% +16.6% DIRECT INDUSTRIES Automotive | Electrical systems | Electronics | Direct growth markets tesa® +9.1% TRADE MARKETS Consumer & craftsmen | General industrial markets Beiersdorf#12FOCUS 2022 CONTINUING THE SUCCESS STORY tesa Page 12 March 1st, 2022 | Full Year Results 2021 Focus Areas nosz woode мәред 40-17 Beiersdorf#13Page 13 RESULTS 2021/ PRIORITIES 2022 March 1st, 2022 | Full Year Results 20 Beiersdorf#14Page 14 | March 1st, 2022 | Full Year Results 2021 C.A.R.E+ PRIORITIES 2022 ACCELERATE GROWTH WITH SELECTIVE SKIN CARE Beiersdorf#15PRIORITIES 2022 OUTPERFORMING THE MARKET IN 2021 Page 15 March 1st, 2022 | Full Year Results 2021 CAVIAR CREAM NET SALES Q4 2021 +6.1% vs 2020 +30.0% vs 2019 la WITZERLAND FY 2021 +20.1% RETAIL SALES LA PRAIRIE SWITZERLAND +26.0% C.A.R.E+ Beiersdorf#16PRIORITIES 2022 ACCELERATE GROWTH WITH SELECTIVE SKIN CARE CA E+ CHINA / HAINAN EXPANSION E-COM ACCELERATION Hainan Mission Hills, Jan 2022 Page 16 March 1st, 2022 | Full Year Results 2021 aprane 1:09 l 5G < 推荐 宝贝 新品 Q LA PRAIRIE莱珀妮官方旗舰店 已订阅 ***** 21.675 la prairie TECHBUS 光阴流转 掌控在我 探索更多 加入会员 全部宝贝 最新资讯 宝贝分类 店锁会员 LA PRAIRIE SWITZERLAND CLIENT DATA CAPTURE Crainin RECAPT Beiersdorf#17PRIORITIES 2022 ACCELERATE GROWTH WITH SELECTIVE SKIN CARE Page 17 March 1st, 2022 | Full Year Results 2021 HANTE CAIL Stress Repair Concentré+ Stress Repair Concentrate+ Aromacologie ANTE CAIL ANTE CA Le Fluide Anti-Age+ Matifiant Bio Lifting Oil Free Fluid + HANT ANTEC ดู E Aromacologie Bio Lifting Neck Cream La Crème Anti-Age pour le Décolleté CAILL C HANTE CAILLE Masque Anti-Age à Effet Immédiat+ Bio Lifting Mask+ Aromacologie Le Sérum Anti-Age Raffermissant + Bio Lifting Serum + Aromacologie Aromacologie CHANTE CAILLE La Crème Riche Anti-Age+ Bio Lifting Cream+ Aromacologie IIIDS CHANTECAILLE WILD ABOUT NATURE C.A.R.E. Beiersdorf#18Page 18 March 1st, 2022 | Full Year Results 2021 C.A.R.E+ PRIORITIES 2022 REINVENT NIVEA AS GLOBAL SKIN CARE BRAND Beiersdorf#192021 Full global roll-out in 38 countries #1 Anti-Spot Serum in Europe Boosting historical NIVEA face growth HIVEA MIVEA CELLULAR CELLULAR LUMINOUSK ANTISPOT LUMINOUS ANTISPOT DAY FLUID SPO NIVEA SUN UV FACE SPECIALIST SPOT CONTROL LUMINOUS 630, PATENTED March 1st, 2022 | Full Year Results 2021 Prevents and visibly reduces sun-induced spots 50 Immediate prot Refreshing, non-gr Page 19 C.A.R.E+ REINVENT NIVEA AS GLOBAL SKIN CARE BRAND EXPAND LEADERSHIP POSITION AMBITION: DOUBLING THE BUSINESS NIVEA CELLULAR NIVEA SUN LUMINOUS ANTISPOT UV FACE SPECIALIST EYE TREATMENT ANTI-DARK CIRCLES SPOT CONTROL ✓ LUMINOUS PATENTED Prevents and visibly reduces sun-induced spots NEW NIVEA LUMINOUS ANTISPOT 50 HIGH Immediate protection Refreshing, non-greasy ADVANCED HAND CREAM SPF 15 Reduces dark spots & prevents their re-appearance LUMINOUS PATENTED LUMINOUS 630° PATENTED Beiersdorf#20REINVENT NIVEA AS GLOBAL SKIN CARE BRAND LEVERAGING DIGITAL CAPABILITIES Precision marketing THIRD PARTY DATA BASED ON CONSUMER BEHAVIOR Page 20 SUN YOUNG MOTHERS ΜΕΝΟ PAUSE OLDER AGE GROUP INDIVIDUAL MESSAGES AND ROUTINES We've proudly reduced over 10.000 dark spots March 1st, 2022 | Full Year Results 2021 We've proudly reduced over 10.000 dark spots 08 + DATA FROM NIVEA SKINGUIDE & WEBSITE VISITS Scan your skin SKN GUIDE LARA'S PERSONAL SKIN DIARY NEW Pregnancy & Dark Spots OF MASTERCLASS Aging Dark Souls C.A.R.E+ New platforms, data & technology ـل GOODBYE DARIC SPOTS HELLO LUMINOUS SKIN Tik Tok ALONE 12:32 12:32 TikTok @rudiberry SC This $5 Lotion Is Going Viral For Making Your Skin Glow Like A Instagram Filter NIVEA Essentially Enriched MEN ylleinsee3 barlonna NIVEA Essentially Enriched Impressions: 6.7M 12:32 Check Out on Walmart Check Out on Walgreens roger Check Out on Kroger Check Out on Amazon powered by Milk < > 1 MikMak Beiersdorf#212021 First 100% climate neutralized products First 100% recycled aluminium cans Climate friendly valve-system ECODEO NIVEA MEN FRESH ACTIVE 100% CO2) CLIMATE PRODUCT NATURALLY GOOD NATURALLY C.A.R.E+ REINVENT NIVEA AS GLOBAL SKIN CARE BRAND IMPLEMENTING SUSTAINABILITY IN OUR PRODUCTS climate 100% neutralized natural 100% jojoba oil Vegan formula Page 21 March 1st, 2022 | Full Year Results 2021 NIVEA soft REFRESHINGLY SOFT MOISTURIZING CREAM WITH JOJOBA OIL & VITAMIN E Beiersdorf#22Page 22 March 1st, 2022 | Full Year Results 2021 PRIORITIES 2022 EMPOWER IMPACTFUL SKIN CARE INNOVATIONS C.A.R.E+ Beiersdorf#23STRONG INNOVATION POWER C.A.R.E+ ACCELERATE INNOVATIONS BY ENHANCING R&D CAPABILITIES Innovation Center New Jersey Focus: Sun & Body Page 23 March 1st, 2022 | Full Year Results 2021 Innovation Center Hamburg Focus: Skin Care Research & Technology Eucerin Atop PIGMENT Q10 FS FS F5 F5 Innovation Center Shanghai Focus: Skin Care (Asia) Yorgy Saponin Beloredorf Beiersdorf#242021 Strong innovation performance Winning market shares - first time in 12 years Double digit net sales growth Coppertone. SPORT MINERAL Coppertone Pure& Simple Page 24 baby 50 100 50 March 1st, 2022 | Full Year Results 2021 CARE+ STRONG INNOVATION POWER GAINING MOMENTUM IN 2022: PORTFOLIO UPGRADE Coppertone. 23 P Coppertone SELLEST SPORT 30 4-IN-1 PERFORMANCE Stops up to 97% UV Rays THANK Seats & Weber COMPLETE 30 Proven UVA/UVB Protection Moisturizes All Day Feels Lightweight Fr D. Dies & PADS Wall Howw.TO HIPELA Fan FAZA. Ph Water Relatert :CO Nusa Ded M LO Coppertone Pure & Simple KiDs 50 100% MINERAL SUN PROTECTION Hypoallergenic & Tear Free With Nourishing Botanicals' A Coppertone. Glow SHIMMER 30 WITH A HINT OF SHIMMER HSH Brand SpinPF We Water Rest Beiersdorf#25STRONG INNOVATION POWER C.A.R.E+ COVERING WHITE SPOTS: EUCERIN SUN U.S. LAUNCH 5 AOX Page 25 March 1st, 2022 | Full Year Results 2021 Advanced Sun Protection for individual skin needs to support skin health Eucerin AGE DEFENSE HYALURONIC ACID 50 5 AOX SHIELD Eucerin® GE DEFENSE HYALURONIC ACID 50 BROAD SPECTREM SPES 5 AOX SHIELD" ANTIOXIDANT DEFENSE Eucerin OIL CONTROL OIL ABSORBING MINERALS 50 MOLD SPECTROM SPELE 5 AOX SHIELD" ELOPED WITH DERMATOLOGISTS EVELOPED WITH DERMATOLOGISTS DEVELOPED WITH DERMATOLO Eucerin L CONTROL ABSORBING MINERALS 50 BROAD SPECTRUM SPE SO 5 AOX SHIELD" ANTIOXIDANT DEFENSE LOPED WITH DERMATOLOGISTS Eucerin® Eucerin® Eucerin ADVANCED HYDRAT ADVANCED HYDRATION HYALURONIC ACID & HUMEC HYALURONIC ACID & HUMECTANT 30 50 BROAD SPECTRON SE 10 5 AOX SHIELD" ANTIOXIDANT DEFENSE DEVELOPED WITH DERMATOLOGISTS ANOAD SPECTRUM SPE B 5 AOX SHIELD" ANTIOXIDANT DEFENSE DEVELOPED WITH DERMATOLOGISTS ADVANCED HYDRATION +HYALURONIC ACID & HUMECTANTS 50 КТОЛО ПРЕСТАНИ 57r to 5 AOX SHIELD" ANTIOXIDANT DEFENSE DEVELOPED WITH DERMATOLOGISTS Eucerin® Baby + SENSITIVE MINERAL ZINC OXIDE PROTECTION 50 BAD SPECTRUM SPE SE DEVELOPED WITH DERMATOLOGISTS Eucerin® SENSITIVE MINERAL ZINC OXIDE PROTECTION 50 ROAD SPECIEM SPF S DEVELOPED WITH DERMATOLOGISTS Beiersdorf#26STRONG INNOVATION POWER THE FUTURE OF CHINA IS FACE CARE NIVEA NEW CELLULAR LUMINOUSS HIVEA Eucerin HEPERPIGMENTATION ANTI- PIGMENT ANTISPOT DUAL SERUM CELLULAR Eucerin WHITE CAVIAR CREME EXTRAORDNA la prairie DAY FLUID SPF50 LUMINOUS ANTISPOT TRIPLE PROTECTION PROTECTS FROM SPOT CARKEN IND & REAPPEARANCE, PHOTOADING OL CONTROL |TMIC TMALL INNOVATION CENTER NIVEA NIVEA MEN EXTRA BRIGHT 煥亮水 NIVEA MEN ABGRENS NATURE POWER AGE REPAIR CLEANSER TIGER GRASS 100% PEART RASED +VITAMINE LUMINOUS 630 PATENTED DAY FLUID SPF50 TRIPLE PROTE ANTI- PIGMENT DUAL SERUM NIVEA MEN NIVEA MEN HYDRA ANEN HYDRA 171 NIVEA MEN 水活紧致精华眼膜 24多效总数 24H 多效紧致 T NATURE POWER AGE REPAIR TONER TIGER GRASS 100% PLANT BASED +VITAMINE NIVEA MEN NATURE POWER ASE REPAIR MOISTURISER FIGER GRASS VILY HEALTHY LOOKING SO - MSBU HEALTHY LOOKING YAYLOR Page 26 March 1st, 2022 | Full Year Results 2021 Fepildes T + Lifting the synergies of Beiersdorf's face care portfolio Accelerate innovation development agility by extending partnerships CARE+ Beiersdorf#27GUIDANCE 2022 & CONCLUSION ASTRID HERMANN & VINCENT WARNERY Page 27 March 1st, 2022 Year Res 2021 C.A.R.E+ Beiersdorf#28OUTLOOK 2022 GUIDANCE FY 2022 Consumer . Organic sales growth mid-single digit EBIT margin slightly above previous year tesa Organic sales growth mid-single digit EBIT margin noticeably below previous year's level 2021 data for reference (excluding special factors): . Consumer EBIT 12.1% tesa EBIT 16.9% • Group EBIT 13.0% Note: Sales development is on an organic basis - profit development is based on ongoing operations (excluding special factors) Page 28 March 1st, 2022 | Full Year Results 2021 Total Group • Organic sales growth mid-single digit EBIT margin at previous year's level C.A.R.E+ Beiersdorf#29CARE+ CONCLUSION ON TRACK TO BECOME THE LEADING SKIN CARE COMPANY We expanded our position in selective skin care We outperformed the face care market We strenghtened our innovation power We continue to invest in sustainability, innovation, digitalization and growth as our key priorities ➤ We delivered. Page 29 March 1st, 2022 | Full Year Results 2021 Beiersdorf#30A.R.+ Q&A Pace 30 M 12022 Full Ye results 2021 Beiersdorf