#1Special Report: Institutional Investors U.S. Report Trump 2020 D DOW JONES The Edelman EP Trust Don't Tread On TRUMP EP AMERICA 1816 30.12 • 1428 2715 25.01 25.21 336 354 1061 22.10 24.78 51125 1.29 29.79 Barometer 2021 Pfizer DUE TO THE COVID-19 PANDEMIC FOR THE HEALTH + SAFETY OF STAFF+ CUSTOMER WE ARE CLOSED UNTIL FURTHER NOTICE. GFT BLAC BLAS HISTOR 7 Edelman#2Institutional Investor Trust Report Methodology N=700 Institutional Investors Contents ESG Trust Under Pressure Online quantitative study among U.S. n=100 UK n=100 Canada n=100 Germany n=100 Japan n=100 The Netherlands n=100 Middle East (UAE & KSA) n=100 Fielded from August 11th to September 3rd, 2021 The margin of error for survey results, at the 95% Confidence Level: 7-Market Global Average: +/- 4% United States, United Kingdom, Canada, Germany, Japan, Netherlands, Middle East: +/- 9.8% 05. Investors Push for Climate Action 14. Employee Activism: From Risk to Asset 17. Nearly All Investors Prone to Activism 22. Retail Investors Now Drive Markets Supplemental Data 27. 32. Edelman 2#3U.S. INVESTOR PROFILE Primary investment style (%) Age (%) Growth 33 59 Value 23 Industry-specific 14 Activist 11 24 17 Hedge 8 Quantitative/Index 6 GARP LO 5 25-34 35-44 45+ Job titles (%) Gender (%) Women 26 O 73 Men Organizations' assets under management (%) In USD 44 39 36 7 7 10 Financial Analysts Chief Investment Officers Portfolio Managers Directors of Research Investment Stewardship 2021 Edelman Trust Barometer Special Report: Institutional Investors 29 26 < $1b $1b <$10b $10b+ D2. What is the primary investment style for the funds you manage on behalf of your organization? // S1. What is your current age? // D4. What is your gender? S8. Which of the following best describes your position or level within your company or organization? // S7. In your current job, approximately how much are your institution's investable assets? Base: United States n=100 Edelman | 3#4CRITICAL NEW DYNAMICS FOR BUILDING TRUST WITH INVESTORS 1 Building ESG trust with investors is an uphill battle Investors are skeptical of ESG disclosures and commitments and foresee an increase in ESG-related litigation. 2 Investors are pushing for climate action A net zero plan is an investor expectation. 3 Employee empowerment builds investor trust Employee activism signals a healthy workplace culture. 4 Traditional investors are engaging in activist tactics Investors proactively approach activists to effect change at companies. 5 Retail investors are emerging as the next disruptor Retail investor-focused online communities influence investment decisions. Edelman 4#5I ESG TRUST UNDER PRESSURE T#6INVESTORS SCRUTINIZE ESG AS MUCH AS OPERATIONAL AND FINANCIAL FACTORS Percent of investors who agree I subject ESG to the same scrutiny as operational and financial considerations Somewhat agree Global 7 88 Strongly agree 43 U.S. 90 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q7. Please indicate the extent to which you agree or disagree with the following statements regarding shareholder activism? Showing T2B Agree and T1B Strongly Agree. 7-Market Global Average n=700; United States n=100 53 Edelman 6#7INVESTORS QUESTION ACCURACY OF ESG DISCLOSURES Percent of investors who agree Companies frequently overstate or exaggerate their ESG progress when disclosing results The Germany U.S. Netherlands Middle East UK Canada Japan Global 7 82% % 49 Somewhat agree 33 Strongly agree 87 86 85 84 81 77 75 49 44 32 26 27 28 25 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q23_1: Now please think about the adequacy and accountability of ESG corporate disclosures made by companies. To what extent do you agree or disagree with the following statements? Showing Somewhat Agree, Agree T2B and Strongly Agree T1B. 7-Maket Global Average n=700; United States n=100, Germany n=100, Middle East n=100, Japan n=100, Netherlands n=100, UK n=100, Canada n=100 Edelman 7#8GREATEST INVESTOR DOUBTS AROUND DE&I AND CLIMATE CHANGE DISCLOSURES Percent of U.S. investors who lack full confidence in the accuracy of ESG information that companies disclose to them on each of the following topics Progress against its diversity and inclusion goals/pledges Effective management of climate risk Greenhouse gas emissions Accountability communicating risk 42 46 Responses to accusation of unethical conduct Executive-worker wage gaps 114 41 40 40 38 53 52 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q23_1b. Thinking about the ESG information available to you when assessing a company, how confident, if at all, are you in the accuracy of the information typically disclosed by companies on each of the following topics? 'Have Doubts'; Inverse of T1B 'Very confident it is accurate' United States n=100; Employee health and safety Edelman 8#9MOST INVESTORS DON'T BELIEVE COMPANIES WILL ACHIEVE THEIR ESG COMMITMENTS Percent of investors who agree I do not trust companies to achieve their stated sustainability, ESG or DEI commitments Somewhat agree Strongly agree Global 7 U.S. 72 62 31 33 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q14: Please indicate the extent to which you agree or disagree with the following statements regarding ESG/socially responsible investing (tracking). Showing Agree T2B and Strongly Agree T1B. 7-Market Global Average n=700; United States n=100. Edelman 9#10MOST INVESTORS IN FAVOR OF MANDATORY ESG DISCLOSURES AND MORE REGULATION Percent of investors who agree I am in favor of mandatory ESG disclosure Companies are not disclosing enough ESG information The government should apply more pressure to enforce ESG compliance Somewhat agree Strongly agree Global 7 U.S. Global 7 U.S. Global 7 U.S. 91 85 81 84 84 87 46 32 31 34 48 35 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q23_1: Now please think about the adequacy and accountability of ESG corporate disclosures made by companies. To what extent do you agree or disagree with the following statements? Showing Agree T2B and Strongly Agree T1B. Base: 7-Maket Global Average n=700; United States n=100. Edelman | 10#11INVESTORS ON THE LOOKOUT FOR ESG SHORTFALLS Percent of investors who agree I specifically look for instances when companies do not deliver on their ESG disclosures and promises Global 7 84% 52 Somewhat agree 32 Strongly agree U.S. Germany The Netherlands UK Middle East Japan Canada 91 87 87 87 86 77 74 42 26 35 36 33 31 19 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q23_1: Now please think about the adequacy and accountability of ESG corporate disclosures made by companies. To what extent do you agree or disagree with the following statements? Showing Agree T2B and Strongly Agree T1B. 7-Maket Global Average n=700; United States n=100, Germany n=100, Middle East n=100, Japan n=100, Netherlands n=100, UK n=100, Canada n=100. Edelman 11#12INVESTORS ANTICIPATE AN INCREASE IN ESG-RELATED LITIGATION Percent of investors who agree I anticipate more litigation as a result of companies not delivering on ESG promises U.S. Germany Middle East UK The Netherlands Canada Japan Global 7 87% 57 Somewhat agree 29 Strongly agree 94 90 89 88 85 82 80 46 34 27 27 27 23 22 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q23_1: Now please think about the adequacy and accountability of ESG corporate disclosures made by companies. To what extent do you agree or disagree with the following statements? Showing Somewhat Agree, Agree T2B and Strongly Agree T1B. 7-Maket Global Average n=700; United States n=100, Germany n=100, Middle East n=100, Japan n=100, Netherlands n=100, UK n=100, Canada n=100 Edelman 12#13STRONG ESG PERFORMANCE DESERVES A PREMIUM Percent who agree, among U.S. investors A company with strong ESG performance deserves a premium valuation to its share price Companies that prioritize ESG integration represent better opportunities for long-term returns than those who do not Somewhat agree 2020 2021 92 92 Strongly agree 54 53 2020 2021 88 90 50 43 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q14: Please indicate the extent to which you agree or disagree with the following statements regarding ESG/socially responsible investing. Agree (T2B) and Strongly Agree (T1B). United States n=100 Edelman 13#14INVESTORS PUSH FOR CLIMATE ACTION T#15INVESTORS EXPECT NET ZERO PLEDGES Percent of investors who agree In the next 12 months, I expect companies in which I invest to establish and communicate a plan for achieving net zero emissions Companies that have articulated a net zero plan deserve a premium Somewhat agree Global 7 91 U.S. 94 60 Strongly agree 41 Global 7 U.S. 93 88 54 37 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q22.1: Please indicate the extent to which you agree or disagree with the following statements about companies and Net Zero Emissions commitments. Agree (T2B) and Strongly Agree (T1B). 7-Maket Global Average n=700; United States n=100 Edelman 15#16MAJORITY CONCERNED COMPANIES WILL NOT BE ABLE TO MEET NET ZERO COMMITMENTS Percent of investors who are concerned I'm concerned companies are not effectively executing on their net zero pledges Global 7 79% 48 Somewhat concerned 31 Very concerned The U.S. Germany Japan Netherlands Middle East UK Canada 92 81 79 79 79 75 71 50 35 33 33 23 25 21 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q29: Thinking about your investment strategy over the next 6-12 months, to what extent, if at all, are you concerned about each of the following? Concerned (T2B) Summary, Very Concerned (T1B) Base: 7-Maket Global Average n=700; United States n=100, Germany n=100, Middle East n=100, Japan n=100, Netherlands n=100, UK n=100, Canada n=100 Edelman 16#17ヨㄒ EMPLOYEE ACTIVISM: FROM RISK TO ASSET T 21#18EMPLOYEE EMPOWERMENT BUILDS INVESTOR TRUST Percent of investors who say Having a workplace culture that fosters employee empowerment is important for building trust in a company I'm considering investing in Somewhat/ very important Global 7 U.S. 85 Extremely important 28 86 42 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q4.1A How important, if at all, are each of the following in building your trust in a company you are considering investing in? Showing T3B Important, Extremely Important (T1B) and Somewhat / Very Important (7/8). 7-Maket Global Average n=700; United States n=100. Edelman I 18#19EMPLOYEE ACTIVISM SIGNALS A HEALTHY WORKPLACE CULTURE Global 7 Employee activism within a company is indicative of.... a healthy workplace culture, good leadership 74, % or and/or highly engaged workforce an unhealthy workplace culture, poor leadership and/or a disgruntled workforce 81 80 773 72 72 71 69 9 Germany Japan Middle East U.S. Canada UK The Netherlands 2019 Investor Trust Data: 74% of global investors agree that companies with activist employees are less attractive investments Source: 2019 Edelman Trust Barometer Special Report: Institutional Investors 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q8_2: Which of the below better describes your opinion on employee activism? Forced Choice. 7-Market Global Average n=700; United States n=100, Germany n=100, Middle East n=100, Japan n=100, Netherlands n=100, UK n=100, Canada n=100 2019 Edelman Trust Barometer Special Report: Institutional Investors Q10: Please indicate the extent to which you disagree or agree with the following statements. . 6-Market Global Average n=610 Edelman 19#20INVESTORS CONDUCTING BROAD ANALYSIS OF COMPANY CULTURE Among U.S. investors who say employee empowerment is important to trust, percent who use each to assess company culture among U.S. investors Employee satisfaction (Glassdoor, Fishbowl) Flexibility of working arrangements Company value statements Employee retention 44 43 40 40 Environmental & social activity 40 Activity on their own social media channels 40 DE&I activity 39 Communications from its leadership 39 Leadership prioritizes culture 37 Generosity of incentive programs 33 Posts by others on social media Corporate image 32 31 Employee activism 30 88% use 3 or more sources to assess company culture 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q4.1C You mentioned that a company culture which fosters employee empowerment is important for building your trust in a company. Thinking more broadly, which of the following do you use to help determine if a company has a healthy culture? Multichoice. United States n=100 Edelman 20#21ACCOUNTABILITY FOR CULTURE IS TOP EXPECTATION OF THE BOARD 71% Percent who rank each as one of the top 3 most important expectations for the board of directors within a company of interest Ensure CEO compensation is linked to company performance Be visible during major announcements and executive transitions 35 34 Be held accountable for maintaining positive company culture 33 Establish a dedicated ESG committee 33 Agree that it is important for a board of directors to be held accountable for maintaining a positive company culture Ensure there is a favorable 'say on pay' vote Manifest diversity across demographics, skillset, perspectives 32 Engage with investors directly 30 23 Be proactive in removing CEOs when performance is lagging 22 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q6.1A Now thinking specifically about the board of directors within a company of interest, how important, if at all, is it for them to do each of the following? 'Be held accountable for company culture', T2B Important // Q6.1B Of the items you consider important, which 3 are most important when thinking about the board of directors within a company of interest? Ranked in top 3. Base: United States n=100 Edelman 21#22+ 21 NEARLY ALL INVESTORS PRONE TO ACTIVISM T#233 IN 4 INVESTORS WOULD USE AGGRESSIVE ACTIVIST MEASURES Percent who agree, among U.S. investors Specific ways their firm is trying to be more activist Collaborative approach Asking to meet with company management Actively seek audience with the board 95% + 2pt increase since 2020 We are more interested in taking an activist approach to investing Moderate activist measures Submit ESG proposals Vote against executive compensation Nominate candidates; withhold votes from board members Aggressive activist measures Pressure management for operational/governance changes Publicize concerns with company strategy 77 74 91 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q7: Please indicate the extent to which you disagree or agree with the following statements regarding shareholder activism (Tracking). Showing T2B Agree. Q8. You indicated that your firm is more interested in taking an activist approach to investing. Specifically, in what ways is your firm trying to be more activist? Base: United States n=100 Edelman 23#24INVESTORS PROACTIVELY APPROACH ACTIVISTS TO EFFECT CHANGE Percent of investors who agree I proactively approach reputable activists with ideas for effecting change in companies I am or am thinking about investing in Global 7 88% 53 Somewhat agree 35 Strongly agree U.S. The Netherlands Middle East Japan Germany UK Canada 94 93 92 91 87 84 77 52 44 37 33 34 28 20 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q7. Please indicate the extent to which you agree or disagree with the following statements regarding shareholder activism. "I proactively approach reputable activists with ideas for effecting change in companies I am (or am thinking about) investing in". Showing T1B Strongly Agree. 7-Market Global Average n=700; US n=100, Netherlands n=100, Middle East n=100, UK n=100, Japan n=100, Germany n=100. Canada n=100 Edelman 24#25SHAREHOLDER ACTIVISM MOST LIKELY AROUND ENVIRONMENT AND BOARD STRUCTURE Percent of U.S. investors who are likely to engage in shareholder activism in regards to the following issues % investors who are already engaged 14 Board structure Eco-efficiency of company's operations. Environmental/social impact of supply chain 81 79 17 77 16 Greenhouse gas emissions 75 16 Climate risk 74 19 Executive compensation 74 21 Diversity and inclusion 71 22 22 Company culture 70 25 1 in 4 already Employee welfare engaged around company culture 2021 Edelman Trust Barometer Special Report: Institutional Investors Q8_1. How likely, if at all, are you to engage in shareholder activism with regards to the following issues? Showing 'I have already engaged in activism around this issue' and Likely to engage; Somewhat/Very likely to engage. Base: United States n=100 68 22 Edelman 25#26CONVENTIONAL METRICS REMAIN A PRIORITY Percent of U.S. investors who chose one or more item in each category as a top three most important trust drivers of companies they are considering investing in Financial performance Profitability History of capital allocation/investment in the business Strong financial performance compared to peers Strong growth prospects Products and services Innovative products High-quality products Good value for money 57 Vision and leadership Good leadership Clear vision for the future Leadership willing to take risks Workplace environment Workplace culture fosters employee empowerment Talented employees Above-industry wages Social responsibility Ahead of its peers on social responsibility Proactively reducing carbon footprint Champions of DEI initiatives 25 36 56 69 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q4.1A How important, if at all, are each of the following in building your trust in a company you are considering investing in? Q4.1B And which are most important to building your trust in a company of interest? Shown- at least one ranked Top 1/2/3. Base: United States n=100 Edelman 26#27RETAIL INVESTORS NOW DRIVE MARKETS Z F 21#28INSTITUTIONAL INVESTORS CONCERNED ABOUT RETAIL INVESTORS AND MEME STOCK ACTIVISTS Percent of investors who say I am concerned about... Somewhat concerned Recent surges in retail investment activity Global 7 U.S. The rising impact of meme stock activists Global 7 U.S. 86 88 75 75 Very concerned 48 31 40 28 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q29: Thinking about your investment strategy over the next 6-12 months, to what extent, if at all, are you concerned about each of the following? Showing Concerned (T2B), Somewhat Concerned and Very Concerned. 7-Maket Global Average n=700; United States n=100 Edelman 28#29ONLINE COMMUNITIES SUCH AS R/WALLSTREETBETS INFLUENCE INSTITUTIONAL INVESTMENT DECISIONS Percent who agree, among U.S. investors WallStreetBets and other online communities influence my investment decisions Somewhat agree 87 Strongly agree 37 WallStreetBets and other online communities can create false markets 90 47 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q26_1: Please indicate to what extent you agree or disagree with the following statements. Showing Agree T2B and Strongly Agree T1B.United States n=100 Edelman 29#30MEME STOCKS SEEN AS A TARGETED ATTACK AGAINST INSTITUTIONAL INVESTORS Percent of investors who agree Meme stocks represent a targeted attack against institutional investors like myself or my firm Somewhat agree Strongly agree Global 7 U.S. 84 34 89 46 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q30: Please indicate the extent to which you agree or disagree with the following statements. Showing Agree T2B, Somewhat Agree and Strongly Agree. Base: 7-Maket Global Average n=700; US n=100 Edelman 30 30#31NAVIGATING THE CHANGE IN INVESTOR PRIORITIES 1 Approach ESG reporting with the same rigor as financial reporting Integrate ESG planning into operational decisions Involve relevant Finance functions for data gathering and ESG reporting 2 Develop a credible and evidence-based net zero plan Build an implementation plan with clear board-level accountability Report on progress, setbacks and changes in the plan Avoid confusing carbon neutral with net zero 3 Provide opportunities for employees to engage Survey employee base consistently to better understand what's important to them Roll out tools to ensure two- way communication with employee base Update employees regularly on plans and changes in strategy 4 Examine your long-only shareholders for activism track record and tendencies Engage with governance and PM teams Develop an ESG-specific activism playbook Stay on top of shareholder proposal trends 5 Consider the role that retail investors can play in your stock Enhance digital channels for Investor Relations Scenario plan for possible meme-stock status Edelman 31#32I SUPPLEMENTAL DATA ST 21#33INVESTORS USE A RANGE OF SOURCES TO EVALUATE ESG Percent who say each information source is useful for evaluating ESG performance, among U.S. investors Somewhat useful Very useful 98 97 96 96 96 95 95 95 94 93 71 70 70 71 63 64 64 67 58 Investor days and/or conference presentations Report summary/fact sheet Earnings calls ESG microsite C-suite communications (e.g., presentations) PDF ESG report Digital web report Social media Financial filings (LinkedIn, Twitter, (10-K, proxy) blog posts) 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q22_5: Using the scale below, please rate the utility of each of the following sources of information for evaluating a company's ESG performance. For each one, please indicate how useful each format is using a 4-point scale where 1 means "not at all useful" and 4 means "very useful". Shown T2B Agree. United States n=100 Edelman 33#34INVESTORS USE A RANGE OF FRAMEWORKS TO EVALUATE ESG Percent who say each ESG framework is useful, among U.S. investors Somewhat useful Very useful 98 98 90 96 94 93 93 92 70 64 63 59 61 65 Sustainability Accounting Standards Board Global Reporting UN Global Compact Initiative UN Sustainable Development Goals CDP World Economic Forum ESG Metrics and Disclosures 40 67 Task Force on Climate Related Financial Disclosure 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q22: Using the scale below, please rate how useful you believe each of the following ESG frameworks are. For each one, please indicate how useful each framework is using a 4-point scale where 1 means "not at all useful" and 4 means "very useful". Shown T2B Agree. Base: United States n=100 Edelman 34 =4#35TRUST IN LEADERSHIP, PURPOSE AND MISSION ARE IMPORTANT TO INVESTORS Percent who agree, among U.S. investors. I must trust a company's Board of Directors before making or recommending an investment I must trust a company's CEO before making or recommending an investment I must have trust in a company's mission and/or purpose before making or recommending an investment Somewhat agree 95 Strongly agree 64 96 64 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q2. Please indicate the extent to which you agree or disagree with the following statements regarding trust.. Shown T2B Agree and T1B Strongly Agree. Base: United States n=100 97 65 Edelman 35 35#36INVESTORS CONSIDER BOTH COMPANY AND EXECUTIVE SOCIAL MEDIA CHANNELS FOR INVESTMENT DECISIONS Percent of investors who agree When evaluating a current or prospective investment... I consult the company's social media channels 0 + Change, year over year I consult the executive's social media channels Somewhat agree Strongly agree Global 6 U.S. Global 6 U.S. 89 -3 91 +5 87 -4 90 +3 28 51 47 42 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q24: Please indicate the extent to which you agree or disagree with the following statements (Tracking). Showing Somewhat Agree, Agree T2B and Strongly Agree T1B. 6-Maket Global Average n=600; United States n=100 Edelman 36#37INVESTORS EXPECT COMPANIES TO TAKE A STAND Percent of investors who agree Percent of employees who agree Companies have a duty to take a public stand on social Somewhat agree issues Companies have a duty to speak out on social issues, even if they do not directly impact their business I have left my job at an organization solely because it remained silent on a societal or political issue that I believed it had an obligation to publicly address Global 7 U.S. Global 7 U.S. 89 78 74 78 Strongly agree 32 41 31 46 Global 7 34% Source: 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q22.2: Now thinking specifically about social issues, to what extent do you agree or disagree with the following statement? Showing Agree T2B. 7-Maket Global Average n=700; United States n=100 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. BEL_DRV_EMP. Please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. 7-mkt avg., and by demographics. n=7000 in Brazil, China, Germany, India, Japan, UK and U.S. All data is filtered to be among employees who work for an organization or corporation (Q43/1). Edelman 37#38REWARD OUTWEIGHS RISK FOR COMPANIES THAT ARE PREPARED TO TAKE A MEANINGFUL STAND Percent of U.S. Investors who would be more or less likely to invest in an organization that publicly supports and demonstrates a commitment to each issue Much more Less likely likely 60 54 53 51 51 47 45 41 3 12 7 7 6 Increasing access to quality healthcare The need to address climate change Gender equality Racial equality Reducing economic inequality Immigration reform Tax reform 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q22_3. What impact, if any, does a company demonstrating strong public support for the following issues have on your likelihood to invest in that company? Shown T1B Likely/B2B Less likely Base: United States n=100 17 LGBTQ+ equality Edelman 38#39WORKPLACE ACTIVISM BECOMES THE NORM Percent of employees who will take action I will take action to produce or motivate urgently necessary changes within my organization 76% Source: 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee Work within the system Petition senior management to make changes Suggest changes to direct manager or HR Send internal comms to senior management Take it public Whistleblowing Go on strike or work slow-down Leak internal documents or emails Social media campaign Protest outside our offices or factories 40 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. POW_HOW. What would you personally be willing to do in order to produce or motivate what you consider to be urgently necessary changes within the organization you work for? Pick all that apply. Question asked of those who are an employee (Q43/1). 7-mkt avg. "Will take some action" is a net of attributes 1- 10; "Work within the system" is a net of attributes 1-3; "Take it public" is a net of attributes 4, 5, 7, 8, 9. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 58 Edelman 39