#1mixpanel#2PROBLEM 1 Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.#3PROBLEM 2 Companies on mobile & web are measuring bullshit metrics like page views and installs. It's really hard to be really sophisticated.#4SOLUTION Mixpanel has built analytics software for product and marketing. As we continue to penetrate organizations, we will build software for sales and finance next.#5MISSION Help the world learn from its data.#6COMPETITIVE ADVANTAGE In 2010, we built the most sophisticated analytics database engine to answer questions that existing technology could not answer. It's the reason we are winning.#7MONTHLY RECURRING REVENUE OVER TIME $0 9/1/12 10/1/12 11/1/12 12/1/12 1/1/13 2/1/13 3/1/13 4/1/13 5/1/13 6/1/13 7/1/13 8/1/13 9/1/13 10/1/13 11/1/13 Sept, 2011 to 2012 growth rate: 405% Sept, 2012 to 2013 growth rate: % Sept, 2013 to 2014 growth rate: 12/1/13 % 1/1/14 2/1/14 3/1/14 4/1/14 5/1/14 6/1/14 7/1/14 8/1/14 9/1/14#8Sales KPIs 2015 target: % YoY growth - M (conservative), 63 sales reps Avg revenue per customer: $ Leads per month: ; 26% of new customers are touched by sales New customers per month: 4x spend in 5 months, x in 12 months Avg monthly revenue churn rate: %, % in Sept. Started 2014 with 5 quota carrying sales reps, will end with 33 Sales payback rate is around 6 months; we will get this down in 2015 /mo; we have a wide distribution#9Marketing leads - most are organically acquired % of customers that sign up will integrate % will become paid customers Our best marketing programs are freemium usage, world-class customer support, PR, and education August snapshot: General: $36K PR: $5K Advertising: $42K Total: $83K#102015/2016 expansion plan 3x sales headcount and rapidly race towards distribution Improve churn rates by expanding the CSM team by x - reduce churn under % per month Reduce sales ramp time by 30-50% via sales enablement Build out leadership team: CFO, HR, CMO Expand customer facing teams like support, sales eng, etc. to accommodate new customers Double headcount every 6-9 months Double down on marketing to widen our lead flow to lower cost per acq. long-term Expand into NY in 2015, international in 2016#11Competition Startups Incumbents Free Flurry Google Analytics Paid KISSmetrics Localytics Upsight Amplitude Heap Analytics Omniture#12Financing history 2009 $15K Seed Y Combinator 2009 $500K Seed Max Levchin, Michael Birch 2011 $1.25M Seed Sequoia Capital, Keith Rabois, Max Levchin, Michael Birch 2012 $10.25M Series A Andreessen Horowitz, Marc Benioff, David Sacks