#1Investor Presentation October 2022 Snap Inc.#2Snap Inc. Disclaimers Note Regarding User Metrics and Other Data We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUS for a particular quarter by adding the number of DAUS on each day of that quarter and dividing that sum by the number of days in that quarter. DAUS are broken out by geography because markets have different characteristics. We define average revenue per user, or ARPU, as quarterly revenue divided by the average DAUS. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation differs from our components of revenue disclosure in the notes to our consolidated financial statements, where revenue is based on the billing address of the advertising customer. For information concerning these metrics as measured by us, see "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or the SEC, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for our most recently completed period and other filings that we make from time to time with the SEC. Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter included in this presentation. While these metrics are determined based on what believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large populations globally. For example, there may be individuals who have unauthorized or multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior. We have not determined the number of such multiple accounts. Changes in our products, infrastructure, mobile operating systems, or metric tracking system, or the introduction of new products, may impact our ability to accurately determine active users or other metrics and we may not determine such inaccuracies promptly. We also believe that we don't capture all data regarding each of our active users. Technical issues may result in data not being recorded from every user's application. For example, because some Snapchat features can be used without internet connectivity, we may not count a DAU because we don't receive timely notice that a user has opened the Snapchat application. This undercounting may increase as we grow in Rest of World markets where users may have poor connectivity. We do not adjust our reported metrics to reflect this underreporting. We believe that we have adequate controls to collect user metrics, however, there is no uniform industry standard. We continually seek to identify these technical issues and improve both our accuracy and precision, including ensuring that our investors and others can understand the factors impacting our business, but these technical issues and new issues may continue in the future, including if there continues to be no uniform industry standard. Some of our demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may differ from our users' actual ages. And because users who signed up for Snapchat before June 2013 were not asked to supply their date of birth, we may exclude those users from our age demographics or their ages based on a sample of the self-reported ages that do have. If our activ users provide us with inc or incomplete information regarding their age or other attributes, then estimates may prove inaccurate and fail to meet investor expectations. See https://businesshelp at.com/ for det In the past we have relied on third-party analytics providers to calculate our metrics, but today we rely primarily on our analytics platform that we developed and operate. We count a DAU only when a user opens the application and only once per user per day. We believe this methodology more accurately measures our user engagement. We have multiple pipelines of user data that we use to determine whether a user has opened the application during a particular day, and becoming a DAU. This provides redundancy in the event one pipeline of data were to become unavailable for technical reasons, and also gives us redundant data to help measure how users interact with our application. If we fail to maintain an effective analytics platform, our metrics calculations may be inaccurate. We regularly review, have adjusted in the past, and are likely in the future to adjust our processes for calculating our internal metrics to improve their accuracy. As a result of such adjustments, our DAUS or other metrics may not be comparable to those in prior periods. Our measures of DAUS may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology or data used. Note Regarding Forward Looking Statements and use of Non-GAAP Financials This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this presentation, including statements regarding guidance, our future results of operations or financial condition, business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner offerings, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "going to," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this presentation. You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation primarily on our current expectations and projections about future events and trends, including our financial outlook, geo-political conflicts, the COVID-19 pandemic, and macroeconomic conditions, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our ability to attain and sustain historical profitability; our ability to generate and sustain positive cash flow; our ability to attract and retain users, publishers, and advertisers; competition and new market entrants; managing our international expansion and our international expansion and our growth and future expenses; compliance with modified and new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified employees and key personnel; our ability to repay outstanding debt; future acquisitions, divestitures or investments; and the potential adverse impact of climate change, natural disasters, health epidemics, macroeconomic conditions, war and other armed conflict, as well as risks, uncertainties, and other factors described in "Risk Factors" and elsewhere in our most recent periodic report filed with the SEC, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for our most recently completed period and other filings that we make from time to time with the SEC. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this presentation. The results, events, and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements. In addition, statements that "we believe" and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this presentation. And while we believe that information provides a reasonable basis for these statements, that information may be limited or incomplete. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements. The forward-looking statements made in this presentation relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this presentation to reflect events or circumstances after the date of this presentation or to reflect new information or the occurrence of unanticipated events, including future developments related to geo-political conflicts, the COVID-19 pandemic, and macroeconomic conditions, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, dispositions, joint ventures, restructurings, legal settlements, or investments. Investors and others should note that we may announce material business and financial information to our investors using our websites (including investor.snap.com), filings with the SEC, webcasts, press releases, and conference calls. We use these mediums, including Snapchat and our websites, to communicate with our members and the public about our company, our products, and other issues. It is possible that the information that we make available may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information that we make available on our websites. This presentation includes certain non-GAAP financial measures. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors' overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. A reconciliation of GAAP to non-GAAP measures is provided in the appendix of this presentation. 2#3Snap Inc. Snap Inc. Is a Camera Company We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.#4Snap Inc. Our Community#5Snap Inc. 190 49 61 80 Q1 19 203 56 64 83 Q2 19 Strong Growth in Our Community 363M Daily Active Users on average 210 61 65 84 Q3 19 Snap Inc. internal data Q1 2019-Q3 2022. See Snap Inc. public filings with the SEC. 218 64 67 86 Q4 19 229 71 70 88 Q1 20 238 77 71 90 Q2 20 249 87 72 90 Q3 20 North America 265 99 74 92 Q4 20 Europe 280 111 77 93 Q1 21 293 120 78 95 Q2 21 Rest of World 306 130 80 96 Q3 21 319 140 82 97 332 Q4 21 150 84 98 JU Q1 22 347 162 86 99 Q2 22 363 175 88 100 Q3 22 5#6Snap Inc. In 20+ countries, Snap reaches 90% of the 13 to 24-year-old population. 75% of the 13 to 34-year-old population. Snap Inc. internal data Q3 2022. Penetration calculated as monthly active users (MAUS) divided by 2021 population estimates per the 2022 United Nations World Population Prospects. 6#7Snap Inc. Significant Opportunity to Globally Expand Our Community North America 25% Penetration³ 100M DAUS¹ ~400M Smartphones² ¹Snap Inc. internal data Q3 2022. See Snap Inc. public filings with the SEC. ² eMarketer 2022 smartphone estimates, Feb. 2022. 3 Percentage calculated by dividing Snap Inc. Q3 2022 daily active users (DAUS) by total smartphone estimate. Europe 16% Penetration³ 88M DAUS¹ ♥ ~560M Smartphones² Rest of World 7% Penetration³ 175M DAUS¹ ~2.5B Smartphones² 7#8Snap Inc. LOCAL LANGUAGE 40+ languages currently supported.¹ ¹Snap Inc. internal data as of Oct. 2022. 2 Snap Inc. internal data as of Dec. 31, 2021. 3 Snap Inc. internal data Jan. 2015-Sept. 2022. International Growth Playbook LOCAL LENSES 2.5M+ Lenses launched.² 250K+ active Lens Creators globally.² LOCAL CONTENT 500+ international content partners in 20+ countries internationally.³ LOCAL MARKETING Generate awareness through local marketing initiatives. LOCAL PARTNERSHIPS Preloaded partnerships with major handset OEMs provide placement and promotion. SAMSUNG Vivo Partnerships with local telcos ensure attractive data rating and promotion. ooredoo telcel 8#9Snap Inc. Snapchat#10Snap Inc. Daily Active Users 363M Stories Smart Filters Android Video Snapchat Launch 2011-2013 Chat Demonstrated Track Record of Innovation Snap Ads Live Stories Geofilters 2014 Publisher Stories Lenses Snapcodes Sponsored Geofilters Best Friend Emojis Snap Inc. internal data Q3 2022. See Snap Inc. public filings with the SEC. 2015 Memories Bitmoji Spectacles Shows Geostickers Group Chat Voice and Video Calling On-Demand Geofilters 2016 Snap Pixel Snap Map Lens Studio Story Ads Snap Publisher Custom Stories Context Cards Voice Filters World Lenses 2017 Discover Lens Explorer Snap Kit Snap Originals Lens Challenges Group Video Chat Snappables Spectacles V2 Visual Search Friendship Profiles 2018 Scan Snap Games Creative Kit Web Spectacles V3 Cameos App Stories AR Bar Bitmoji Stories Deep Neural Network AR Bitmoji TV Creator Profiles Landmarkers 2019 Spotlight Camera Kit Snap Minis Places on Snap Map Sounds Music Lenses Happening Now Local Lenses Snap ML Action Bar Lens Voice Scan Dynamic Lenses Bitmoji for Games Here For You 2020 TrueSize Map Layers Public Profiles Connected Lenses 3D Body Tracking Food Scan Quick Tap to Snap Spectacles V4 Creator Marketplace Spotlight on the Web Trending Page Sticker Kit Story Studio Gifting Camera Shortcuts Spotlight Challenges 2021 Snapchat for Web Dress Up AR Image Processing 3D Asset Manager Catalog Powered Shopping Lenses AR Shopping for Camera Kit Lens Cloud Infatuation Layer Snapchat+ Director Mode Dynamic Stories ASL Alphabet Learning Lens Mid-roll Ads for Snap Star Stories Minis Private Components System Bitmoji Reactions Ticketmaster Layer Custom Landmarkers 2022 10#11Snap Inc. uttenberg rk a udson Terrace CHELSEA W ACKING RICT V 31st St 2₂ MAP New York City 63 °F 8:45 AM W 72nd St TIMES EN SQUARE LINCOLN SQUARE COLUMBUS WEST SIDE ROSE HILL 0000 UPPER OWN MAATTAN My Bitmoji NewYork (0 MANHATTAN M KIPS BAY HEIGHTS The Infatuation Memories Explore Ticketmaster TURTLE BAY 30 * LENOX HILL 05 Friends COMMUNICATIONS maggienel View Snap-2m-178 soccer squad Opened 7m fried chicken friday jackcatz Received from Nathan-14m Opened 21m matteo.rom Received 1h donny.vin. Chat Received 1h 95 sofia7899 The Snapchat Experience Five Core Platforms Call Ended 1h frankie6895 □ Received 1h 83 brunch crew brian.barr QReceived 5h Received from Christie 2h liz's bday O + OOO Create CAMERA O Scan X O Browse C Explore a Friends Sheila P. Subscriptions VTRND VERY SATISFYING Satisfying Sand Cutting ASMR Discover STORIES Ashley A. Stories YTHICAL This Cat Loves Riding Pigs LI the couples Breakfast Burger We Made The Best Breakfast Burger Today Tim W. O +2 Leo W. PLAYS TASTI Fighting Game Characters That No One Picks P Why Is Everyo Freakin Over TI The Washington Post What teens talk about when they talk about race Today * Q ► 20k SPOTLIGHT @tonykaill Spotlight .. @tonikaill's Sound (8) 88 ... 11#12Snap Inc. Camera and Augmented Reality The Snap Camera drives visual communication between Snapchatters, and it can understand, interpret, edit, and augment a scene in real time, enabling the next generation of computing. 250M+ Snapchatters engage with AR per day, on average. Snapchatters play with AR Lenses 6B+ times per day, on average. Snap Inc. internal data Q3 2022. MACHINE-LEARNING LENSES GESTURE RECOGNITION m N O Q CAMERA TONE Tone Active 30 8 0 12#13Snap Inc. Communications The Communications platform is where Snapchatters express themselves through pictures and messages with their closest friends. The Chat screen is where Snapchatters can send messages, pictures, and videos to their friends in private or group conversations. Snapchatters can express themselves through Bitmojis or pictures with the tap of button. For more real-time communication, video and voice calling are also available. a CHAT FEED maggienel View Snap-2m-178 soccer squad ▷ Opened 7m fried chicken friday Received from Nathan-14m jackcatz Opened 21m matteo.rom Received 1h donny.vin Chat Received 1h 95 A sofia7899 Call Ended 1h frankie6895 Received 1h 83 A brunch crew Received from Christie - 2h brian.barr Received Sh liz's bday Q Ô +8 4 20:13 JACK ME Heyyyyyy! Is anyone at the lake yet?? SEE YOU SOON JOHN Yep! Just got here! OMG is Daisy coming too??? LIZ JOHN GROUP CHAT Almost there SAVED Besties JACK (JOHN O HOT DIGGLY At Burrows Road & Bayside Drive! JENNYPENNY Send a Chat DIANA LIZ JACK DANIEL [9 13#14Snap Inc. Stories Friend Stories enable our community to create and share pictures and videos from their day with their friends on Snapchat - all in chronological order. The Discover platform features curated, professional content from hand-selected partners. ¹Snap Inc. internal data Jan. 2015-Sep. 2022. 2 Snap Inc. internal data Q3 2022 vs. Q3 2021. 800+ partners 20+ countries around the world.¹ in Over 40% year-over-year increase in the daily average time spent for Snapchatters 35 and older engaging with Shows and publisher content.² FRIEND STORIES O Laura J 23 mins ago SPARE TIME LANES Send a chat DISCOVER THE Stories I Voted! I Voted! Election Week 101 Today COUNTDOWN 5 Minecraft Maps You Need To Play ASAP This Shredding Vid Is Everything Today Kate Beckinsale Is Freakishly Flexible OVERTIME NOW He's The Hardest Dunker In High School! Today BARSTOOL Entertainment Then & Now: What Happened to the Girls of Toddlers & Tiaras? 88 14#15Snap Inc. Snap Map The Snap Map is a personalized map that connects our community with their friends and the world around them through place listings and stories posted by our community. 300M+ Snapchatters engage with the Snap Map every month.¹ Nearly 100% increase in Place opens in Q3 2022 vs. Q3 2021.² uttenberg ▸rk a ACKING RICT WES ILLA Hudson Terrace CHELSEA W SON HEN W 31st St MAP New York City 63 °F 8:45 AM W 72nd St LINCOLN SQUARE COLUMBUS CIRE NOWN MÃI HATTAN TIMES SQUARE UPPER WEST SIDE MU ROSE HILL M My Bitmoji New York 0000 (o MANHATTAN KIPS BAY Memories The Infatuation Explore Ticketmaster TURTLE BAY ☀ LENOX HILL Friends ISI 501 681 Union City New York City 63°F 8:45 AM FAST SIDE UPPER 495 MY PLACES INCOLN HARBOR Hoboken My Places 9A HEL KITCHE COLGATE TRIBECA CENTER 31 Popular New York Sunny Cafe SOHO Sunny Cafe Cafe - 10mi BROOKLYN NAVY YARD Favorites Popular with Friends The Admiral Bar 5mi Abbi's Pizza Pizza Restaurant 3mi Popular with Friends Favorited by 3+ friends Q OP Visited >> Weehawken LINCOL HARBOR 679 :en t Today LAYERS New York City ●63 °F 8:45 AM adson Terrace HELL'S 5+ Events MEATPACKING DISTRE VILL GE HUDSON SQUARE e CHELSEA Madison Square Garden SOHO NCOLN Explore Events Powered by Ticketmaster Halsey The Gramercy Theatre Sun Jun 9 8:00 PM New York Knicks vs Sacramento Kings Madison Square Garden Sun Jun 9 8:00 PM MIDTOWN MANHATTAL ROSE HILL MURRAY HILL Harry Styles: Harpoween TURTLE B ork ALPHABET CITY 88 KIPS BAY ☀ 1 Snap Inc. internal data Q3 2022. We define a Map Active User as a registered Snapchat user who opens the map at least once during the period of interest. Prior to June 2022, we reported Map Active Users using a different methodology. As a result, Map Active Users are not comparable to those in prior periods. 2 Snap Inc. internal data Q3 2022 vs. Q3 2021. 15#16Snap Inc. Spotlight Spotlight surfaces the most entertaining Snaps created by our community and provides a place to share user-generated content broadly on Snapchat while remaining aligned with our privacy-by-design approach. 55% increase in total time spent watching Spotlight content compared to Q3 2021.¹ Spotlight is available in 150+ countries. ¹Snap Inc. internal data Q3 2022 vs. Q3 2021. 2 Snap Inc. internal data as of Sept. 30, 2022. 32.7k Q @justin .. @justin's Sound O Spotlight (O 30 A: A. 13.4k 1900 S@Anna92 Ⓒ Spotlight That last one tho | @Anna92's Sound Q O SUR SCORE 2000 A: $ Challenges Create for the chance to win! #Life Hack Got a life changing hack? Capture it with the Snap camera using #LifeHack to win! No purchase necessary. 50 US/DC, 16+, Ends 12:00PM PT 04/14/2021. Void where prohibited. Official Rules apply. ▶5.7m Trending Body Tracking Bitmoji Trending Now #10SecondTalent 192 Snaps in last hour ▶5.7m Total Prizes: $10,000 HACK ▶4.1m ro 3.2k ►3.2k 88 Show All > ► 39k Show All > 39k 16#17Snap Inc. Partner Ecosystem#18Snap Inc. Overview of Our Partner Ecosystem 00 Ⓒ Browse CAMERA/AR Creators C Explore a @tonykaill Spotlight @tonikaill's Sound SPOTLIGHT a Discover dodo Publishers This Puppy Sounds Like A Pterodactyl *** I Voted! GOOD*** LUCK AMERICA THE laskemas FIERCE Stories I Voted! I Voted! I Voted! I Voted! Election Week 101 COUNTDOWN +2 ... ADULTING CHHA CHAHEELEVAIS Did I Just Screw Up My Taxes? CRUSHIN'IT! O This Shredding Vid Is Everything Today OVERTIME NOW DISCOVER SQUARE ↓ Developers Snapchat FULL 3 YEARS AGO timehop SMS THEN & NOW Add Frame Ⓒ Facebook Facebook Instag Stories SNAP KIT 18#19Snap Inc. AR Creator Community Our AR creator community is made up of individuals from over 200 countries and territories who create a wide variety of AR experiences across geographies and cultures. 250K+ Lens Creators have used Lens Studio. 2.5M+ Lenses made by our community. Snap Inc. internal data as of Dec. 31, 2021. X 50 CJ O Pick a Gift to Send CJ OperAmericano will see that you sent them a gift and can reply back or share your gift to their Public Story. 750 Americano 500 350 Just wanted to say hi! I love watching your Stories! Pick a Gift 350 GIFTING 50 and Creator Marketpl LC Search About the Lens Creator Brielle Garcia Add designer. She speciales in optreed 30s and interactive www years of making Languages English Ang 3D Sock Puppet Monetization Opportunities 0 Walk on Mars LO Carhart CREATOR MARKETPLACE The Moon GHOST Snap's AR Innovation Lab GHOST AR INNOVATION LAB 19#20Snap Inc. Lens Studio - AR Creator Platform We provide our broader creator community with the same tools used internally at Snap to develop AR Lenses by offering access to Lens Studio, a free, easy-to-use yet incredibly powerful AR-development platform. Lens creation starts with Lens Studio, whether you're creating for Snapchat, Spectacles, or third-party apps through Camera Kit. Lens Studio includes the most innovative capabilities like machine learning, visual programming, body tracking, object recognition, and scripting for artists and developers to build augmented reality experiences. 7723 0 114 . Parent Space Script Editor Material Editor 2:28 Create Q Search 2 Browse 5GE Explore ច 20#21Snap Inc. STORY STUDIO Trending on Snapchat Body Tracking Bitmoji #Food ▶5.7m 4.1m ♫Thank you next #golf 4,1m 3.2k 3.2k Spotlight Creator Community Through Spotlight and our powerful creative tools, creators can develop content, reach millions of Snapchatters, grow their audience, and connect with fans, all in accordance with our privacy standards. 3.2k Show All > ►39k Show All ▶39k Show All > 39k Show All STORY STUDIO Tools Post to Spotlight Tops Eye Jay Mpeeckportal Add ops Post to Highlights Spoighe Terms Confi Your pos video.mp4 Read and agre SPOTLIGHT ON THE WEB Pick a Gift to Send CJ OperAmericano will see that you sent them a gift and can reply back or share your gift to their Public Story. 1 50 CJ OperAmericano 750 500 350 Just wanted to say hi! I love watching your Stories! Pick a Gift 350 GIFTING $ Challenges Create for the chance to win! Monetization Opportunities ▶5.7m Trending LifeHack Got a life changing hack? Capture it with the Snap camera using #LifeHack to win! No necessary sous/DC 16+, Ench 12:00PMPT 04/14/2021 FE Body Tracking Bitmoji Trending Now #10SecondTalent 192 Snaps in last hour Total Prizes: $10,000 HACK ► 3.2k 28 Show All > 39k CREATOR FUND/ SPOTLIGHT CHALLENGES and Creator Marketpl..= Creator Marketplace Language 1.234 Creators Andre Elijah Le Cor Buget Cyrene Quiamco More 0 Jye Trudinger interactive pat Lens for ov A Paper Triangles brands and agencies build mobile At experien penges.com CREATOR MARKETPLACE More 21#22Snap Inc. Content Partners Discover features content from over 800 hand-selected partners from over 20 countries around the world.¹ REFINERY29 HAIR ME OUT I Got My Hair Done By Rihanna's Stylist Today ¹Snap Inc. internal data Jan. 2015-Sept. 2022. 2 Snap Inc. internal data Q3 2022. BEAUTY 75M+ Snapchatters watched Beauty publisher and show content each month.² VTRND VERY FIT He Didn't Break The World Record For Nothing HEALTH AND FITNESS 60M+ Snapchatters watched Health and Fitness publisher and show content each month on average.² ADULTING EMMA CHAMBERLAIN Did I Just Screw Up My Taxes? Today ENTERTAINMENT 120M+ Snapchatters watched publisher and show content from internet creators each month.² 22#23Snap Inc. 8:56 SENDIT'S7 THIS... THAT? OR watch a movie play video games ទ Dav Snap Inc. internal data as of Dec. 31, 2021. Snap Kit Over 1,500 apps have integrated with Snap Kit across our six offerings: Camera Kit, Creative Kit, Story Kit, Login Kit, Ad Kit, and Sticker Kit. Creative KIT Allows developer partners to share dynamic content from apps into Snapchat. 2:30 < Kyle Bon Voyage 11:00 AM +Type a message... ||| 84% #BLESSED O CQ: 12:18 PM Sticker KIT Allows developer partners to add our Bitmoji and sticker libraries to their app or keyboard. Search Verify with Snapchat PupLuv is using Snapchat to verify your phone number. Tap Verify to continue Verify Go Back Login KIT Allows developer partners to enable sign up and log in via Snapchat accounts. 23#24Snap Inc. Camera Kit is a cross-platform SDK solution that brings the best of our AR ecosystem to partner applications. Partners can create, schedule, and manage customized AR experiences for their applications and users. Partners gain access to a suite of powerful tools and analytics. Camera KIT Moving neon frame by Snapchat se 8 FUN PORTRAIT SAMSUNG PHOTO NEW LOOK IN 12:34:22 DRESSX DRESSX BUY > Powered by PUMA SUEDE CLASSIC XXI MEN'S SNEAKERS 2 24#25Snap Inc. Advertising Business#26## Meet the Snapchat Generation 150% The Snapchat Generation is 150% more likely than non-Snapchatters to prefer to communicate with pictures over words.¹ 3x 1.5x Snapchatters are 3x more likely than non-Snapchatters to say they are using AR more than they did last year to try on products.² The Snapchat Generation is 1.5x more likely than non-Snapchatters to gravitate toward immersive video and mobile games, including AR experiences.³ 2021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents. Snapchat Generation refers to Snapchatters aged 13 and older. ¹Q: What portion of your digital communication includes images and media, e.g., emojis, photos, memes, video calls, versus text-only, i.e., only words? Please enter a percentage for each; your total must add up to 100%. If you do not communicate in one of these ways, please enter zero. 2 Q: Which of the following, if any, are true for you? 3Q: How much do you agree or disagree with each of the statements below? Please select one response per row. 26#27Snap Inc. 13 years Why This Age Range Is Critical Between the ages of 13 and 34, people experience many common milestones in life. L8R First Car Graduates LEAVE HOME Moves Out YOU GOT IT BOSS! Starts Career First Credit Card Develops Brand Loyalty VACATION! Vacations Alone Starts Family Gets Married Buys First Home 34 years 27#28Snap Inc. Deep Domain Expertise in Key Enterprise Verticals Apps, Media, and Services Uber Eats acorns FANDUEL Entertainment HBOMAX peacock Tech B XBOX SAMSUNG Automotive NISSAN gm H HONDA Health and Government truth initiative LED STV Telecommunications verizon sic Commerce DECKERS -BRANDS- smile DIRECT CLUB Restaurants PIZZA PAPA JOHNS TACO BELL M Financial Services Capital One State Farm citi Consumer Packaged Goods HERSHEY'S L'ORÉAL Coca-Cola Retail OTARGET adidas Travel Marriott Emirates Carnival 28#29Snap Inc. 10:01 0 LABLE KERS First Day Vibes * 30 In-Camera 0 OB AR Lens Experiences Justine LIX Creative Ad Formats That Deliver Results Chick-fil-& thankful -FOR-You O Send a Chat Filters Visible It's phone service. In an app Continue in 5... Get phone service that keeps things casual. More Commercials (:06 forced view) a ww Friends Satisfying Sand Cutting ASMR Discover Stories Sheila P. Subscriptions VTRND, Ashley A This Cat Loves Riding Pigs MYTHICAL Breakfast Burger We Made The Best Breakfast Burger Today +2 PLAYS hers That ... TASTI Why Is The Washington Post- What teens talk about when they talk about race Story Ads (series of 3 to 20 Snaps) Video Adidas ULTRA BOOST Collection Ads Starling Brown Join The Best British Bank 2020 This isn't your average bank account. £2,478.40 €69.54 Starling Brown Bank 2020 STARLING BANK Install Now Snap Ad With App Install || adidas Latest sentials from adidas adidas X 19.1 Turf Boots £99.95 Dynamic Product Ads 29#30Snap Inc. Goal-Based Bidding Objectives Snap offers a variety of goal-based bidding objectives to address every level of the sales funnel. Upper Impressions Shares App Install Video Views Pixel Page View Add to Cart App Sign-up Swipes Lead Form Submissions Pixel Purchase Lower Video Views (15 Seconds) Story Opens App Re-engage Pixel Add to Cart Pixel Sign-up In App Purchase 30#31Snap Inc. The Advertiser Demand Flywheel More Demand Better ROI More Efficiency More Relevance More Diversity Better Optimization 31#32Snap Inc. What Advertisers Are Saying Enterprise 66 It's fantastic to see the significant impact that Snapchat's high attention video formats had on the performance of the campaign, and we look forward to further expanding upon our investment on the platform in the future. Jimmy Hughes, Social Lead Heineken Agency 99 66 AR has a major role to play in the future of marketing and commerce, from virtual try-on to immersive digital experiences. Snap has built an impressive AR platform, and we are delighted to partner with them to ensure our people can access Snap's latest AR technology and in turn develop richer, more innovative commerce solutions for our clients and their customers Sanja Partalo, Executive Vice President, Strategic Development and Partnerships WPP 99 Emerging 66 We need an ad platform with robust testing capabilities to reach our target audience at scale and at target ROAS. Snapchat's Dynamic Ads tool combined with Lifestyle Category audiences helped us achieve our goals. Daphne Kotler, Director of Marketing Redbubble 66 Scaled Services 99 The most important when choosing a platform to advertise on is are we going to get our money's worth or not. Snapchat makes it so much easier because we can start small and grow at our own pace. Sima Mosbacher, CEO and Founder Moitie Cosmetics 99 32#33Snap Inc. Our ARPU Opportunity#34Snap Inc. Significant DAU and ARPU Opportunities North America is critical to growing revenue in the near and medium term-and we have a long runway ahead of us. DAU² 197M 99M 42M 11 Years Old $33 $77 16 Years Old North America¹ 18 Years Old $283 AVERAGE REVENUE PER USER³ Comparison is illustrative, as each company calculates daily active users differently. ¹Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only. Twitter includes the US only. 2 Snap Inc. internal data Q2 2022, as compared to publicly reported Facebook and Twitter data Q2 2022. We define a daily active user (DAU) as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Twitter's monetizable DAUS are shown and are defined by the Company as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com or Twitter applications that are able to show ads. Facebook defines DAUS based on user activity only Facebook and Messenger and not on the Company's other products. 3 Snap Inc. internal data Q3 2021-Q2 2022 as compared to publicly reported Facebook and Twitter data for Q3 2021-Q2 2022. We define average revenue per user (ARPU) as quarterly revenue divided by the average DAUS. Twitter's ARPU is calculated as quarterly revenue divided by the average monetizable DAUS. Facebook's ARPU is calculated as quarterly revenue divided by the average DAUS. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC. 34#35Snap Inc. Opportunity to Expand Our Market Share Snapchat comprises less than 2% of the US digital ad market¹ b ¹Snap Inc. internal data 2021. eMarketer 2021 estimates, Mar. 2022. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. 2 Snap Inc. internal data Q3 2022. eMarketer 2022 estimates, Feb. 2022. Percentage calculated by dividing US monthly active users by US smartphone users. See Snap Inc. public filings with the SEC. yet reaches nearly half of US smartphone users.² 35#36Snap Inc. Snapchat reaches more than 70%¹ of 13 to 34 year-olds in countries comprising over half of the world's digital ad spend. 4+0000 US UK Sweden Australia Canada الله اللي *+0+= Norway Saudi Arabia Ireland France ¹Snap Inc. internal data Q3 2022. Penetration calculated as MAUS divided by 2021 population estimates per the 2022 United Nations World Population Prospects. 2 eMarketer 2022 estimates, Mar. 2022. Netherlands Denmark Luxembourg 36#37Snap Inc. The Advertising Industry Is Moving in Our Direction Expected growth in the US advertising market combined with a secular shift toward digital, mobile, and video advertising. Shift to Digital Digital CAGR: 10% $97B $249B 2022 $92B Digital¹ $363B 2026 Traditional¹ Shift to Mobile Mobile CAGR: 10% $61B $169B 2022 $76B Mobile² $248B 2026 Desktop² Shift to Video Video CAGR: 13% $173B $76B 2022 $237B Video ³ $126B 2026 Non-video³ 37 eMarketer estimates, Mar. 2022. Estimates shown are for the US advertising market. ¹ Traditional includes directories, magazines, newspapers, out-of-home, radio and TV. Digital includes banner ads, classified ads, email, lead generation, mobile messaging, rich media, search ads and sponsorships. 2 Desktop includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices. Mobile includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices. 3 Video includes instream video ads, video overlays, social network instream video advertising, outstream video ads, and in-article, in-banner and interstitial video ads. Non-video includes banner ads, non-video rich media, sponsorships, search ads, lead generation, classifieds and directories, email, and mobile messaging.#38Snap Inc. - Snapchat+ subscribers can: Change their app icon Pin their best friend to the top of their chat screen Snapchat+ Snapchat+ is a collection of exclusive, experimental, and pre-release features in Snapchat for a monthly subscription fee. Change their Bitmoji backgrounds See how many times their Stories have been rewatched And much more! Over 1.5M subscribers as of Q3 2022.¹ ¹Snap Inc. internal data Q3 2022. BITMOJI BACKGROUNDS 12:45 Jasmin Peters & Change Outfit ↑ Share Outfit Pose & Background Change Selfie all- Share STORY REWATCH COUNT 9:41 50 Q Search == 8 ↓ Save Jacob C Svyatoslav T Waiapi K Jarrett C Pan S Jurrien O My Story Meg R Shago 5232 Elston G ↑ 品 Export Delete Ⓒ 52 all- 52 9:41 B PIN BEST FRIEND Q Brian B ▷ Opened. 5h Jill C New Chat - 5h Waiapi K ▷ Opened 5h Pinned as your BFF Manage Friendship Chat Settings Story Settings Location Settings Privacy Settings My Story Chat Send Snap Brian b Done > 38#39Snap Inc. Future of Augmented Reality#40Snap Inc. AR Builds Consumer Confidence Over half of the shoppers on Snapchat agree that AR gives them more confidence about product quality.¹ TRUE SIZE TECHNOLOGY WRIST TRACKING 7 in 10 consumers are interested in using AR to interact with a product before buying it.² Returns are a $550B problem, which AR can help fix. AR-guided purchases led to a 25% decrease in returns.³ Q (D) Create GUCCI SHOP NOW GUCCI GUCCI O Scan BE DIOR e Browse ¹2021 Global Deloitte Digital Study commissioned by Snap Inc. | Base = Aggregate (n=8,770). 22022 Global Ipsos Study commissioned by Snap Inc. | Base: Global consumers: 13-44 Smartphone users: n=24,758 | Thinking about what you can do using AR both now and in the future, how interested, if at all, are you in each of the following? 'Interacting with a product before buying it.'(NET: Very / Somewhat interested). 3 ARInsider Article, "Does AR Really Reduce eCommerce Returns?" a Explore SHOP NOW PIAGET ♡ Favorite S SHIN LOUB Create TRY-ON O Scan NYX PROFESSIONAL MAC SHOP NOW FLIP CAMERA FOR BEAUTY DROP M 4x Browse ♫ G Explore 40#41Snap Inc. AR Shopping We're making it faster and easier for businesses to build augmented reality shopping products while also reimagining the try-on experience for Snapchatters. Our Dress Up tab is a personalized destination on Snapchat where users can browse and try-on outfits and accessories. We're also offering tools for businesses to help them create, manage, and distribute AR shopping experiences, such as our AR Image Processing Technology, 3D Asset Manager, Shopping templates, and Camera Kit for AR Shopping. DRESS UP TAB Q Search Dress Up For You Suede Classic XXI Puma > Trending Butterfly Hoops City Boutique > E FLUKT 0 Face AR IMAGE PROCESSING VENICA ●●●●●●● Send To CAMERA KIT FOR SHOPPING Powered by PUMA SUEDE CLASSIC XXI MEN'S SNEAKERS 41#42Snap Inc. Continuing to Invest in the Future of Augmented Reality We believe that immersive experiences will drive AR utilization-grounded in the real world, shared with friends, and integrated into your life. Creation Lens Studio We provide our broader creator community with the same tools used internally at Snap to develop AR Lenses by offering access to Lens Studio. Distribution Spectacles Camera Kit Snapchat, Camera Kit, and Spectacles are where people discover and interact with Lenses, overlaying digital experiences on the real world. Backend Lens Cloud Lens Cloud is a collection of backend services, built on the same infrastructure that powers Snapchat, and vastly expands what developers can build in augmented reality. 42#43Snap Inc. Long-Term Value Creation#44Snap Inc. in millions YoY Change $825 2017 104% 23% 2017 Growing Revenue and Scaling Efficiently Average Daily Active Users¹ (Unaudited) 13% -5x growth in revenue $1,180 2018 43% Revenue 35% 2018 $1,716 2019 32% 45% Adjusted Gross Margin² 35 PPT margin expansion 49% $2,507 2019 2020 46% 48% 54% 2020 $4,117 53% 2021 64% 58% 2021 YOY Change 57% 176 2017 22% $189 2017 3 consecutive years of accelerating DAU growth 188 2018 7% $413 205 2018 2019 9% Adjusted Gross Profit² More than 12x growth in gross profit $848 245 2019 2020 19% $1,357 2020 300 GAAP Gross Margin GAAP Gross Profit $107 $382 $820 $1,324 $2,367 ¹We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUS on each day of that quarter and dividing that sum by the number of days in that quarter. Average Daily Active Users in this slide is presented as annual DAU, calculated as the average of each quarterly DAU. 2 Excludes stock-based compensation expense and related payroll tax expense, depreciation and amortization, and certain other non-cash or nonrecurring items impacting net income (loss) from time to time. 2021 22% $2,405 2021 44#45Snap Inc. in millions Balanced Approach to Investment Driving Path to Profitability ($3,445) 2017 $(735) 2017 Capex $(85) ($1,256) 2018 $(690) 2018 Net Loss $(120) ($1,034) 2019 Operating Cash Flow $(305) 2019 ($945) $(36) 2020 $(168) 2020 $(58) ($488) 2021 $293 2021 $(70) ($720) 2017 $(819) 2017 Adjusted EBITDA¹ (Unaudited) ($576) 2018 $(810) ($202) 2018 2019 Free Cash Flow² (Unaudited) $(341) $45 2019 2020 $(225) 2020 ¹We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and other payroll related tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. See Appendix for annual reconciliation of net loss to Adjusted EBITDA. 2 We define Free Cash Flow as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. See Appendix for annual reconciliation of net cash provided by (used in) operating activities to Free Cash Flow. Operating cash flow and free cash flow in Q4'20 includes a $98 million payment for a non-recurring legal settlement related to a securities class action lawsuit, accrued in 2019. $617 2021 $223 2021 45#46Snap Inc. Build a Strong Balance Sheet to Ensure Strategic Flexibility $4.4 billion in cash, cash equivalents and marketable securities¹ Conservative financial leverage with $3.7 billion of debt outstanding¹ No debt maturing before 2025 ¹As of Sept. 30, 2022. Capital Allocation Invest to Drive Organic Growth in Top Line Investing in our products and platforms to sustain the growth of our community Investing heavily in our Direct Response advertising business Investing in areas critical to realizing the long-term opportunity of augmented reality Effective Dilution Management Strategy to Drive Shareholder Value Completed our first $500 million stock repurchase program, with 3.1% of outstanding shares repurchased at an average price of $9.75 We announced an additional stock repurchase program of up to $500 million to help offset the impact of anticipated future dilution related to stock-based compensation. 46#47Snap Inc. Focused Investment to Drive Long-Term Growth Community Growth Innovative Products Localization Application Performance Revenue Growth Ad Platform Improvements New Sources of Revenue Spotlight Snapchat+ Snap Map Augmented Reality Core Technology Platform Consumer Facing Experiences Reprioritized investments to drive adjusted EBITDA and positive FCF 47#48Snap Inc. 2015 CAMERA LOOKSERY 2016 2017 COMMUNICATION Bitstrips GAMES Strategic M&A PLAYCANVAS MAPS 2018 ◆zenly 2019 COMMUNICATION alfactory 2020 MAP CAMERA STORIES CAMERA Ariel Al Voisey voca.ai 2021 StreetCred CAMERA SPECTACLES SCREENSHOP WaveOptics SPECTACLES ГСР DISPLAY INFRASTRUCTURE KeyDB 2022 CAMERA FIT ANALYTICS Ill CAMERA SPECTACLES INEXTMIND vertebrae 48#49Snap Inc. Long-Term Value Creation 0001 단 $ Execute our international growth playbook to grow our community in the long term. Invest in our products and platforms to deepen engagement and expand ARPU opportunity. Invest heavily in our ad platform to deliver measurable returns on advertising spending while diversifying revenue sources. Invest in the future of augmented reality. Scale operations efficiently and balance investments with growth to drive positive free cash flow. Build conservative balance sheet to prepare for the unexpected and fund the opportunistic. 49#50Snap Inc. Appendix#51Snap Inc. Non-GAAP Financial Measures Reconciliation - Annual (in thousands, unaudited) Adjusted EBITDA Reconciliation Net income (loss) Add (deduct): Interest income Interest expense Other (income) expense, net Income tax (benefit) expense Depreciation and amortization Stock-based compensation expense Payroll tax expense related to stock-based compensation Securities class actions legal charges Spectacles inventory-related charges Reduction in force Lease exit charges Adjusted EBITDA² Free Cash Flow Reconciliation Net cash provided by (used) in operating activities Less: Purchases of property and equipment Free Cash Flow¹ $ $ 2017 (3,445,066) $ (21,096) 3,456 (4,528) (18,342) 61,288 2,639,895 24,470 39,867 (720,056) $ 2017 (734,667) S (84,518) (819,185) $ 2018 (1,255,911) S (27,228) 3,894 8,248 2,547 91,648 538,211 21,927 9,884 31,143 (575,637) $ 2018 (689,924) S (120,242) (810,166) $ Year Ended 2019 (1,033,660) $ (36,042) 24,994 (59,013) 393 87,245 686,013 27,840 100,000 (202,230) $ Year Ended 2019 (304,958) $ (36,478) (341,436) $ 2020 (944,839) S (18,127) 97,228 (14,988) 18,654 86,744 770,182 50,309 45,163 2020 $ (167,644) S (57,832) (225,476) $ 2021 (487,955) (5,199) 17,676 (240,175) 13,584 119,141 1,092,135 107,479 616,686 2021 292,880 (69,875) 223,005 ¹ We define Free Cash Flow as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. 2We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and other payroll related tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. Securities class action lawsuit legal charges related to a preliminary agreement to settle the securities class action lawsuit that arose following our IPO. Charges recorded are net of amounts directly covered by insurance. These charges are non-recurring and not reflective of underlying trends in our business. Numbers throughout presentation may not foot due to rounding. 51#52Snap Inc.