#1مول THE DOG PERSON'S DATING APP CONFIDENTIAL. DO NOT DISTRIBUTE#2Dig pierces the booming $87B US pet industry through, our lead product: Dig - The Dog Person's Dating App. Dig is in a unique position to drive value and leverage the demand for pet technology and data by connecting the dog-loving community online as well as through localized events.#3#4#5CONFIDENTIAL Simple Profile Creation Verizon 9:41 AM I am a... Woman Man Non-Binary with a Dog without a Dog Next * 60 % The App - How It Works Dig, Really Dig or Pass Verizon 9:41 AM YOUR DAILIES Billy & Hyde * 60 % 1 Mile Away I found Hyde injured on the highway. I carried AT&T Plan a Date 1:34 PM DIG YOUR DAILIES Sponsored by Badass Brooklyn Animal Rescue Need a Date? Foster a Dog. Foster a dog and it'll return the favor. How? Bring one to the park and see whom you meet. Find a date and save badass dogs from idiot humans at the same time. Short and long term fosters needed. 1 * Learn More MATCHES PROFILE dig#6#7#8#9#10#11#12CONFIDENTIAL Market Opportunity: Single Dog Owners WAG, THE DOG WALKING APP, SURVEYED 3,500 DOG OWNERS AND FOUND: - 86% would break up with their significant other if they weren't into their dog - 3 in 10 dog parents have used their dog to attract a potential partner - 60% say they've been flirted with while walking their dog - On dating apps, 73% of dog parents are more likely to engage with a person's profile picture if it includes a dog - 78% of dog parents are more likely to go home with someone if they say they also have a dog dig#13(In $ Billions) CONFIDENTIAL 70 53 35 18 2007 2009 2011 Market Opportunity: Pet Industry Expenditures 2013 2015 2017 Pet owners continue to increase their spending. Companies in pet tech and pet products and services need new access, information, and valuable "moments" to connect with pet lovers. Dig can provide this data and connection. By 2020, the U.S. pet industry is expected to reach $96 billion in sales, according to Packaged Facts, a leading market research firm. dig#14CONFIDENTIAL Go to Market Strategy#15#16CONFIDENTIAL AT&T 2:26 PM YOUR DAILIES Event Announcement DIG SAN FRANCISCO LAUNCH DIG dig wework Dig San Francisco Launch! Dig - The Dog Person's Dating App is officially launching Thursday, October 11th with an exclusive, dog-friendly event at WeWork Mid-Market! Entry and drinks are FREE when you download or share the Dig app. Join us for free beer, dog services, and treats for everyone! Learn More MATCHES O PROFILE Acquiring Customers and Driving Revenue Dog-Friendly Events and Experiences Digital Marketing Partnerships Public Relations and Press ● Content Distribution to Influencers Digital Advertising Event Sponsorships Strategic Pet Industry Partnerships Consumer Data Shares dig#17BEST MIO MIEY dig THE DOG PERSON'S DATING APP CONFIDENTIAL AL PAUL THAL YAN patrick's day DOG PARADE PATRICK'S PARK Z sh petu OD Smples ENMO PE -6- PAUL'S Total rum Launch Events - Dig launch events around the country range in size from 50-350 attendees (and their dogs). We strategically partner with both large brands and local businesses and rescue organizations at each event to connect with their followers and customers. L Radelinger 17#18NOLA DOG MOM'S DAY MAY 12TH 11:30AM-2:30PM DEJA VIEUX FOOD PARK 1681 RELIGIOUS ST Free drinks Live music Spa treatments spafoo QUESADILLA BET KREWE SPCA WAHING DEN Trofe PANG WANGLE DIG DETROIT LAUNCH SEPTEMBER 20TH. 6-8PM WEWORK MERCHANT'S ROW DOGSPOT THE DOG G.C.A.T. PET SUPPLIES CITY PLUS (9 BARK PA MICHIGAN Almost Home SOCIETY prg wework CONFIDENTIAL PetCalls RESERVE YOUR SPOT AT DIGDETROIT.EVENTBRITE.COM Dig Events DIG NY LAUNCH SATURDAY 7-10PM BADASS THE CLE BO REBEL DAWIG FERA PET ORGANICS Shed Defender FOSTERS Artig LUMO G ELLE HOUSE A PETPLATE PAALS WALKER City Dog Co COZY NYC Dr Liso CUDDLERT Pawcademy EXPLANT fresh V BET KREWE patch BOSTON DOG LAWYERS PetsEmpower adopate 2 GROOMIT Diggs LAGUNTAS LERIA RIAN ULA PETS 39 S 5TH ST BROOKLYN NY 11249 wework deg DIG BOSTON LAUNCH JULY 19TH 6-8PM WEWORK FORT POINT P WIG Lally Pupe CONE TO THE DOCs BOG PARKER .. polkafsbakery THE DOG DATING APP LUCY CO. SAVE THEM BOXED WATER DAMNDOS pearhead DIGBOSTON. EVENTBRITE.COM PUPS & PRIDE DIG CHICAGO LAUNCH JUNE 23RD. 12-3PM. THE SOFO TAP windy city paws & Co PET KREWE UNLEASH THE PARADE حد DOGGY PADDLE THE SOFO Pet Retail World TAP deg SHAKE wags TICE ORIGINAL mine PET PLATTER PET SUPPLIES PLUS RESERVE YOUR SPOT AT DATING APP DIGCHICAGO.EVENTBRITE.COM PERSON'S DIG SF LAUNCH OCTOBER 11TH-6-8PM WEWORK MID-MARKET Whistle v-dog #Rover Joffrey's fresh ROCKET DOG patch Patrick's Park Recy Mame dig wework The Pooch Coach HAPPY HOUNDS RSVP AT DIGSANFRANCISCO .EVENTBRITE.COM Upcoming Dig Events Dig and WeWork have plans to throw another dog friendly event together in Austin on November 8, 2018 Dig and WeWork have tentative plans for events in Portland and Vancouver in January and Los Angeles in February 2019. Other events are being planned across the country for the rest of 2019 See video examples of Dig events at https://digdates.com/pastevents/ dig#19Strategic Partnerships Dig has strategic partnerships with significant companies to sponsor and host events in dog-friendly spaces, such as at WeWork locations, to create co-promotional marketing campaigns for dog owners with companies such as Pet Supplies Plus and Rover, and for data sharing opportunities. Roverom BARK-BOX pupjoy wework PET SUPPLIES PLUS. CONFIDENTIAL COM MY MAX ABBOTT nulo healthier together DOG TM EO & PUG AT&T 1:34 PM DIG YOUR DAILIES Sponsored by Rover Rove THE DOO P Need a Date? Foster a Dog. Foster a dog and it'll return the favor. How? Bring one to the park and see whom you meet. Find a date and save badass dogs from idiot humans at the same time. Short and long term fosters needed. Learn More MATCHES PROFILE dig#20CONFIDENTIAL Advertisement Customers & Digital Marketing Partner Examples PET Roverom BARK-BOX wework Whistle SUPPLIES PLUS FOSTER DOGS ELLIOT'S HOUSE pet caré+more LUCY CO. GEN7PETS. Red Dog Pet Resort & Spa fresh CITY BARK waggle patch JUST ADD DOGS hound G.A.T. GA DUCTS GENERAL ASSEMBLY RATHER BE Olumo PAALS American Pet Professionals Lally WITH MY PET SPA BADASS BROOKLYN ANIMAL RESCUE SpotOn DOGSPOT Boston.for.the.Dogs Pets Empower ♡ adopets PetCalls Veterinary Housecalls PARTES Bow Wow Pet Retail PET ORGANICS World WAGS Charlestown Making & Co polkadogbakery Pet Gotcha Day! SHAKE wags PAWS NY WELPING PEOPLE HELPING PETE windy city paws FERA (link) AKC GROOMIT City Dog Co. Dr. Lisg DR. LISA LIPPMAN D.V.M. Jefferson FSPCA> REBEL DAWG Best Friends ALL حد SAVE THEM DOGGY PADDLE AQUATIC CENTER FOR DOGS Diggs RUBIES PETS SHOP ROUTIQUE pearhead" paws Plequemines Animal Welfare Society BULLDOG Ex goldens glee Artists & Fleas BORIS & HORTON BOXED WATERS PetChatz KRISER'S NATURAL PET Jahjo WHOLLION BOOK MAR Amuse Pooch FOR BIG WOO WALKER DAMNOOG Shed Defender COZY CUDDLERZ maison de pawl TAHVO TAVERN URBAN WAG BROOKLYN ET KREWE UNLEASH THE PARADE PETPLATE™ FEEL THE LOVE NYC Pawcademy LAGUNITAS BREWING COMPANY YAN VILLALOBOS Rescue Center M dig#21#22Current Cost of User Acquisition Dig uses a blend of acquisition techniques to drive downloads and customers. CONFIDENTIAL Through sponsored Dig events, press placements, and co-marketing partnerships, Dig's cost per download is 70 cents. This cost is recouped through the sponsorships and vendor sales at events. We expect the cost to decrease now that the Android platform is available. In small trials, digital targeted marketing across social channels and search platforms cost Dig $1-$5 per download. deg#23CONFIDENTIAL Where We Are Now & How We Will Grow#24#25#26#27#28#29CONFIDENTIAL It's a Match! You're barking up the right tree. View Profile Send a message Back to Dig How We Will Grow Build up marketing and data team to capitalize on the wave of momentum that has been created by our events and press • Focus on efficiently driving the value of the company through acquiring and retaining customers, continually developing and advancing technology & data analytics, and continuing to push on revenue models through advertising and co-promotional partners . Continue to throw regional launch parties Continue implementing efficient press relations and media campaign • Build up local brand ambassadors and event specialists to focus on outreach and both client and partner acquisition in each launch city post launch Continue to advance technology to drive more data analytics and offer users and customers a continually improving interface and experience Launch social media influencer digital campaigns As Dig achieves more users, offer subscription tiers with additional features for users • Strengthen strategic co-marketing and data share partnerships with local, regional, and national brands Explore and develop new strategic partnerships to support growth plan Raise appropriate funds to be able to sustain company during growth phase and through a potential exit scenario 29#30Event Growth Strategy Dig has a unique, scalable, and cost-efficient template for user acquisition by city. Hyper-local growth through sponsored dog-friendly events, regional press, and local partnerships ensures a fast way for Dig to enter new markets through the dog-community that also builds goodwill and brand affinity. Dig event specialists find local dog-business sponsors for each Dig launch event. Sponsors pay for vendor space to provide entertainment, activities and giveaways at the event, and they market Dig and the event to their customers and social media followers. Dig event specialists are paid a portion of their successful sales. Dig events are held in partnership with WeWork. Dig provides WeWork content for their #dogsofWeWork campaign and a list of attendees. WeWork gives Dig space, beer, marketing and event staff for for free for all events. CONFIDENTIAL Dig's events are efficient and scalable "plug-and"play" templates that are easy for interns and event specialists to take over. Two Dig event specialists worked on the Dig San Francisco and Dig Austin launch events. Dig's most recent 3 events and corresponding press and awareness brought a total of 4,000 iOS downloads. Dig expects the download number to rise in the future with the recent release of the Android platform. The cost of the events and user acquisition were covered by the dog-business sponsorships. Dig's events draw the attention of and enable larger content distribution and promotional partnerships with companies such as Rover, BarkBox, and Pet Supplies Plus, and innovative growth and data partnerships with companies such as PupJoy. Dig strategically brings on 1-5 regional companies and 15-20 small companies for the combination of significant campaigns and hyperlocal reach. Dig will hire additional event specialists to run 30 Dig events across the country in 2019 using this template. In addition, Dig will spent $1-$5 per download on digital advertising, will continue with the press outreach, and will start data-share partnerships to drive user growth and retention to reach our first milestone of 100,000 active users. dig#31#32#33CONFIDENTIAL Fundraising to Execute Growth Plan: Seed Round $233,600.00 $90,000.00 Technology Development & Operations Business Operations & Development $197,600.00 $228,800.00 Marketing/Events & Customer Acquisition General/Administrative dig#34#35CONFIDENTIAL Potential ☐ Exits and Opportunities#36#37#38#39#40