Unilever China Growth Priorities

Made public by

sourced by PitchSend

28 of 30

Creator

Unilever logo
Unilever

Category

Market Expansion

Published

2021 August

Slides

Transcriptions

#1Unilever China Presentation for Investors 9 Dove Dove Dove Dove Dove Rohit Jawa EVP North Asia 28th September 2021 Unilever#2Unilever Safe harbour statement This presentation may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'will', 'aim', 'expects', 'anticipates', 'intends', 'looks', 'believes', 'vision', or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Unilever Group (the 'Group'). They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Among other risks and uncertainties, the material or principal factors which could cause actual results to differ materially are: Unilever's global brands not meeting consumer preferences; Unilever's ability to innovate and remain competitive; Unilever's investment choices in its portfolio management; the effect of climate change on Unilever's business; Unilever's ability to find sustainable solutions to its plastic packaging; significant changes or deterioration in customer relationships; the recruitment and retention of talented employees; disruptions in our supply chain and distribution; increases or volatility in the cost of raw materials and commodities; the production of safe and high quality products; secure and reliable IT infrastructure; execution of acquisitions, divestitures and business transformation projects; economic, social and political risks and natural disasters; financial risks; failure to meet high and ethical standards; and managing regulatory, tax and legal matters. A number of these risks have increased as a result of the current Covid-19 pandemic. These forward-looking statements speak only as of the date of this document. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Group's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Further details of potential risks and uncertainties affecting the Group are described in the Group's filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including in the Unilever Annual Report and Accounts 2020. 2#3Key messages Unilever • Winning in China is a strategic priority for Unilever ⚫ China is the 3rd biggest business in Unilever with strong future growth potential . Unilever China has delivered consistent and profitable growth in the past 5 years We are coming out stronger through the pandemic: more competitive, more agile, and more digital We expect to continue to grow competitively following our growth priorities Grow core brands penetration Transform into future fit portfolio Go where people go 3#4Unilever Agenda 01. Consumer Trends Unilever 02. Unilever China 03. Growth Priorities 4#5Unilever Agenda 01. Consumer Trends Unilever 02. Unilever China 03. Growth Priorities 5#6Unilever 10% 5% 0% China: Best consumer story 2000 China contributes more than 1/3 global GDP growth Category spending per capita shows further growth potential 2010 World -China 2020 * GDP growth percentage from IMF, International Monetary Fund **Category spending per capita from Euromonitor Shampoo US JP CN Laundry 6#7Two-Speed Chinese Consumers Unilever Normal Speed China • Lower tier cities • Family centric Value for money High Speed China • • Top cities Pressure to compete Upgradation 7#8Unilever Tailwind segments Trends continue III New trends after pandemic NEW Lower Tier Cities Clean Living E-Everything ↑ Upgradation Hygiene NEW In-home Foods Covid Cocooning NEW + Health & Wellbeing Protective measures 8#9Unilever Agenda 01. Consumer Trends Unilever 02. Unilever China 03. Growth Priorities 9#10Unilever Unilever China – China for China - Be the best local company with global leverage Design for China Decide in China 100% of formulations designed or adapted for China Key decision makers based in China Move at China speed 75% of innovations launch within 6 months Be fully digital in China 80% of investments on digital media and 40% on digital commerce 10 10#11Unilever Unilever China - Consistent and profitable growth UOM % Turnover € CAGR +5% 10% CAGR +9% €3bn 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 annualized 11#12Unilever China - Come out stronger Unilever 2020 Jul MAT 2021 Jul MAT Winning share Online Offline Online Offline Hair Care Skin Cleansing Body Care Fabric Cleaning Fabric Enhancer * Online market share from Yimian, Offline market share from Nielsen N/A N/A 12#13Unilever Unilever China – Strong brand portfolio - 家樂 ® OLLY CLEAR Cornetto LUX MAGNUM true to pleasure 千层雪 Lipton Foods & Refreshment OMO Home Care 奥妙 ® Comfort 金纺 Dove AHC 65% of business where Unilever is a top 3 player Vaseline. Beauty & Personal Care POND'S 中華” TUNEMAKERS 10 Billion-CNY Brands 80% of households reached by Unilever brands Hazelíne 夏士莲 THE LAUNDRESS S园TRULIVA ●Blueair NEW YORK Household penetration from Kantar, 2021 Q2 updated. 13#14Unilever China - World class capability Unilever Manufacturing Scale 4 major sourcing hubs 1 smart logistic campus "Carbon neutral" for South hub Global R&D Centre Deep Distribution 2015 2021 August Number of Distributors 70% of categories grow share in lower tier cities Digital Infrastructure • 113 patents originated • 350+ professionals DIGITAL HUB A.Hub * Total distribution points and lower tier city market share refers to AC Nielsen 2021 Jul MAT. • 100+ digital professionals Data analytics, tools and governance Integrated data driven communication In house content creation studio 14#15Unilever Unilever China - Locally-led, agile organization Diverse and Inclusive Local Leadership ●99% local talent • 50/50 gender balance *99% local talents refers to manager level and above. * Source: 58City - Recruitment, brand survey for best employer choices for graduates Strong Employer Brand Agile Organization • No.1 Employer of Choice for 4 consecutive years Unilever 2020 联合利华 2020 4G GROW Business Units POWER Capability Hubs R RUN 中国大学生最佳雇主 最具吸引力雇主 中国大学生 最佳雇主100強 Unilever 联合利华 Unilever 联合利华 58同城·招珠 58-18 ร Standardized Operations Manufacturing and MAKE Sourcing network 15#16Unilever Agenda 01. Consumer Trends Unilever 02. Unilever China 03. Growth Priorities 16#17Unilever Unilever China - Growth Priorities Grow core brand Future fit portfolio Go where people go penetration CLEAR Dove 清扬 ® LUX力士 Comfort 金纺 ® 家樂 沁园TRULIVA X奥妙 MAGNUM true to pleasure AHC Cornetto TUNEMAKER f 迪 Key Enablers Digitalization Fuel for Growth Agile Organization ● 17#18Unilever Unilever China - Growth Priorities Grow core brand penetration CLEAR Dove 清扬 ® LUX力士 Comfort 金纺 ® 家樂 沁园TRULIVA X奥妙 MAGNUM true to pleasure AHC Cornetto Future fit portfolio Go where people go f BB Key Enablers Digitalization Fuel for Growth Agile Organization 18#19Unilever Growth Priorities – Grow core brand penetration - 85% of business growing penetration Masterbrand Leverage Operational Excellence Brand Power ME 11 CLEAR CLEAR CLEAR CLEAR Dove Dove BE CLEAR. BE FEARLESS. 无懈可击 无畏向前 Clear Brand Purpose OMO OMO OMO by 除茵除其 OMO CLEAR *Penetration growth from Kantar consumer panel as of 2021 Jul MAT. Dove Dove Dove Dove Dove Dove Dove Dove Dove Bath and Body Dove Dove 99 家乐主厨顾问 欣宇 OM OM омо Замон 100000 【奥妙 OMO OMO OMO 627 MER 田 19 FIRESL BR 15 PR OMO DR BRON THE Online: More customers Offline: Personalized service Knorr Digital Selling OMO BORS WOR OMO 奥妙 要洗衣机壁清洁剂: OMO 四房 重油污净 19#20Unilever Unilever China - Growth Priorities Grow core brand Future fit portfolio Go where people go penetration CLEAR Dove 清扬® LUXЛI Comfort 金纺® 沁园TRULIVA 家樂 X 奥妙 MAGNUM true to pleasure AHC Cornetto TUNEMAKER fo 迪 Key Enablers Digitalization Fuel for Growth Agile Organization 20 20#21Unilever Growth Priorities - Transform into premium segments 50% of business in premium tier. 70% growth contribution. Digitally powered innovation Digital marketing & amplification Social listening analysis Digital Speed to prototyping Market 1 day 1 week 6 months Big data analysis Product validation Idea to Market Vaseline RIB intensive care Vaseline Vaseline A **400ml Vaseline RIH intensive care intensive care WITHO www • Precision marketing to reach Influencers to engage and convert • Loyalty management to retain Vaseline Vaseline Vaseline BRODERMA NECK SERUM INCARES PRODERMA Vaseline PRO CERMAN NARRER MICHAEL SIGHTING SPF 50+ HALURONIC RED MOSTAR A 5 4 L 3 针对瓶保障 .55%精笋” 44DR + B +2x=6 * Premium tier refers to average pricing index > 120, and business contribution refers to annualized 2021. R Vaseline. PRO DEENA 三六肥肚湯驗鬧肤需 + 6 Vaseline. Vaseline EXPL BAH VaseEne bat y 21 24#22Unilever Growth Priorities - Transform into tailwind segments New segments in total reach 1 billion CNY scale. 3X growth. Hygiene In-home Foods Health & Wellbeing Lifebuoy ANTIBACTERIAL Have Fiebuc 家樂 Premium Laundry DARKS DETERGENT SIGNATURE LAUNDRESS DETERGENT Ad えん We a WHITES DETERGENT 家樂 家樂 ht 桂花红烧酱 124 采杯汤 家樂 黑椒酸辣 「家樂 鸡精 周味料 「家樂 FORM OLLY SLEEP OLLY OLLY WOME UNDENIABLE BEAUTY Premium Beauty AHC AHC AHC AHC 22 22#23Unilever Unilever China - Growth Priorities Grow core brand Future fit portfolio Go where people go penetration CLEAR Dove 清扬® LUXЛI Comfort 沁园TRULIVA 金纺® 家樂 X奥妙 MAGNUM true to pleasure AHC Cornetto f 迪 Key Enablers Digitalization Fuel for Growth Agile Organization ● 23#24Go where people go: Go digital Unilever Digital commerce €1.3 billion. 40% of business Joint business plan 天猫 F 京东 مل G Content to convert Perfect Stores 2 CHASE A Dove 1aena 2 冰游地 4 Own search key words Design for channel Tiktok Dove Dove ダブルボディウォ 3492 Dove Short videos 10X绵密泡 Visible product superiority Hazefne Hazelne Hazelíne PDD Livestreaming Dove 淘鲜达 美团 够快够新鲜 Top influencers 【京东到家 Membership Dove Dove Dove Dove *Digital commerce business size refers to 2021 H1 annualized number. Dove Regime sample (AR 100% 69 020 M MAGNUM 梦龙 (4. 572 Dove 24#25Unilever Go where people go: Go deep Prioritize for top city clusters Organize for city cluster ownership Execute for deeper better distribution • More stores 57% of population • One city cluster manager . 80% of offline business ● End to end responsibility New customers to expand C/D cities. ACCELERATE STRONGHOLD OTHERS EXPANSION *ZUNYI • Better stores Improve active stores and range quality. BIJIE GUIYANG • Better service Drive engagement with customers. Empowered by Digital Route-to-Market capability • Performance tracking . Resource planning engine Frontline decision tool 25 25#26Unilever Unilever China - Growth Priorities Grow core brand Future fit portfolio Go where people go penetration CLEAR Dove 清扬® LUXЛI Comfort 沁园TRULIVA 金纺® 家樂 X 奥妙 MAGNUM true to pleasure AHC Cornetto f BB 舞 000000 Key Enablers Digitalization Fuel for Growth Agile Organization 26#27Key messages Unilever • Winning in China is a strategic priority for Unilever ⚫ China is the 3rd biggest business in Unilever with strong future growth potential . Unilever China has delivered consistent and profitable growth in the past 5 years We are coming out stronger through the pandemic: more competitive, more agile, and more digital We expect to continue to grow competitively following our growth priorities Grow core brands penetration Transform into future fit portfolio Go where people go 27 27#28Q&A Unilever China deep dive webcast 28th September 2021 Dove Dove Dove 4 Unilever Dove Dove

Download to PowerPoint

Download presentation as an editable powerpoint.

Related

Building National Brand and Product Portfolio image

Building National Brand and Product Portfolio

Medical Cannabis Market Expansion

Growth and Profitability Strategy image

Growth and Profitability Strategy

Market Expansion and Financial Results

CONSTELLATION Cagny 2023 image

CONSTELLATION Cagny 2023

Healthcare

UiPath Investor Presentation Deck image

UiPath Investor Presentation Deck

Technology

Affirm Investor Day Presentation Deck image

Affirm Investor Day Presentation Deck

Technology

OnesSpaWorld SPAC image

OnesSpaWorld SPAC

Consumer

Lazard Investor Presentation Deck image

Lazard Investor Presentation Deck

Financial Services

BuzzFeed Investor Day Presentation Deck image

BuzzFeed Investor Day Presentation Deck

Communication Services