#1WUNDERMAN THOMPSON Commerce + Wunderman Thompson Commerce December 2021#2Agenda + WUNDERMAN THOMPSON Commerce ● Who we are Why should we care about commerce? What do we do? Business models and our work What's the future? N#3Introducing the Team + WUNDERMAN THOMPSON Commerce Neil Stewart Global CEO Ruth Zohrer Global Client Success Officer Glen Burson Global CTO Aimee Pierce VP Business Development WPP's Center of Excellence for Amazon#4We are Wunderman Thompson Commerce + A collective of.... who help clients to... their commerce operations across... WUNDERMAN THOMPSON Commerce + Strategic Consultants Think Owned & Operated Sites & Apps + + Creative and Technical Architects Retailer Sites Build Marketplaces + + + + + + + + + + T + + + + + + Skilled Operators "|||| Social Platforms + + + + + + + T + + Run T T#5Working to deliver... WUNDERMAN THOMPSON Commerce IN EXCESS OF $29.1bn Of revenue generated annually for our clients via the work we've done + Client platforms GMV: $19.2BN Third party GMV: $8.7BN Owned GMV (post acquisition): $1.2BN + + + + WITH MORE THAN 1 + + 3.000 Commerce experts across the globe + + + + + T + T + + + + + + + + + + + + + + 1 + + + + + + + + + + + + + + + + + T 4 + + + + + T + T + + + + + + + + 1 + + + + + + + + + + + + + + T + + T T 5#6Today, as part of WPP and as the commerce engine for the world's leading brands, we're recognized as a leader "WPP shows strength and higher client satisfaction in commerce strategy services, emerging commerce touchpoint services, commerce experiences supporting services, and program management. WPP shows particular strength in social commerce and Amazon marketplace services. "WPP is a good fit for companies seeking a global omni-channel commerce partner with expertise in helping clients navigate and monetize emerging channel options." Source: Forrester - The Forrester WaveTM: Commerce Services, Q1 2021 + WUNDERMAN THOMPSON Commerce THE FORRESTER WAVE™ Commerce Services Q1 2021 Challengers Contenders Stronger current offering Weaker current offering Weaker strategy Cognizant Strong Performers Valtech. Capgemini- Wipro Dentsu Q O Tech Mahindra IBM Market presence WPP EPAM Leaders Accenture Deloitte Infosys - Tata Consultancy Services -HCL Technologies Stronger strategy 6#7+ + + WUNDERMAN THOMPSON Commerce + + + Why should we care about commerce? + + + + + + + + + + + + 4 + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + T + + + + + + + + L + + + + + + + + + + + + + + + + + + T + + + + + + + + + + + + + +#8+ eCommerce is now a huge percentage of retail sales across all major markets... WUNDERMAN THOMPSON Commerce CHINA 44.8% US 15.5% FRANCE 11.2% S KOREA 28.9% UK 28.3% GERMANY 16.2% SPAIN 10.9% BRAZIL 8.1% Source: Statista 8#9eCommerce in the major markets is growing... and is scheduled to grow even more + WUNDERMAN THOMPSON Commerce World Asia China N. America Europe $588BN $795BN $461BN $656BN $1,344BN 2020 $1,703 $1,996BN $2,855BN $2,573BN 2025 projected $4,199BN +47% +51% +49% +35% +42% Source: Statista 9#10+ + + + + Commerce THOMPSON WUNDERMAN + + + + + + T + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + T + + + + + T + + + + + 4 + + + + + + + + + + + + T + + T + + + + + T + + + + + What do we do? + + + + + + 10 + +#11Every business is now an eCommerce business with digital commerce touching all parts of the organization.... + Strategy Supply chain and logistics WUNDERMAN THOMPSON Commerce IT and systems Marketing and advertising Sales and operations HR and recruitment Product and pricing Channel strategy 11#12eCommerce is no longer a subsection of these siloes, with a profound impact on everything - bringing marketing and the buy-button closer together. + CONSUMER TOUCHPOINTS WUNDERMAN THOMPSON Commerce ATTRACT Display Advertising Search Email Marketplaces Social ENGAGE Chatbot BRAND Brand.com क Retailers Social ! Mobile app Marketplaces CONVERT ļ Transactional Website Internet of Things Mobile app Brands need to show up consistently across each Retailers Social Marketplaces RETAIN Customer Service Email 0 Mobile app Social Chatbot 12#13Our offer supports every area of the business... opening-up multiple budgets + Brand Equity Building WUNDERMAN THOMPSON Commerce Traffic & Acquisition STRATEGIC CONSULTING, NEW SALES MODELS & PRODUCT DEVELOPMENT ORGANIZATIONAL DESIGN & ENABLEMENT Omni-channel Retailing EXPERIENCE BRAND.COM MARKETPLACES RETAILER.COM SOCIAL COMMERCE Trading & Merchandising CONTENT PRODUCTION, LOCALIZATION AND SYNDICATION DATA FOR PERSONALIZATION AND OPERATIONAL EFFICIENCY Fulfillment & Logistic TECHNOLOGY PLATFORMS FOR CX, MARKETING AUTOMATION, COMMERCE AND CUSTOMER MANAGEMENT Customer Service 13#14Focus on: We sell to a variety of stakeholders + CEO Channels, strategy, geographies, products, capabilities WUNDERMAN THOMPSON Commerce CHIEF MARKETING OFFICER Customer acquisition, customer experience, Brand growth CHIEF OPERATING OFFICER Omnichannel operations and contribution to sales CHIEF TECHNOLOGY OFFICER Technology, data and infrastructure#15Which means that competition can come from all angles... + Consultancies Deloitte. accenture McKinsey&Company Capgemini WUNDERMAN THOMPSON Commerce Platform services THG infra.commerce CommerceIQ System integrators IBM Infosys tcs TATA CONSULTANCY SERVICES Marketing agencies IN CONNECTED MARKETING MEDIA MONKS a factor-a part of DEPT ASCENTIAL Act today, win tomorrow. 15#16Our clients range from retailers, to brands, to holding companies and span all sectors Sainsbury's + Unilever SELFRIDGES&CO TEMPUR WUNDERMAN THOMPSON Commerce TOMMY HILFIGER OO gsk JUMBO adidas KFC T-Mobile- Johnson-Johnson DO Ford Kimberly-Clark PLUS Kellogg's BAYER BAYER 長 PayPal P&G STAPLES The Office Superstore 000 LA MER Reynolds Consumer Products Shark NINJA 00 000 DOO PHILIPS BOSE Pioneer DIAGEO Nestlē xerox (durex) Bauducco fnac Duratex finish 16#17+ + + + + Commerce THOMPSON WUNDERMAN + + + + + + T + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + T + + + + + T + + + + + 4 + + + + + + + + + + + + T + + T + + + + + T + + + + + Technology + + + + + + 17 + +#18Consumer journeys cover a multitude of touch points, delivered by a variety of technologies TRIGGER DONT UNE ANAGARINE SAVING + CUSTOMER ACQ & MEDIA TECHNOLOGY HERE HTTP VALIDATION aut Mna produkter me WUNDERMAN THOMPSON Commerce ... EL SASA AME 24 MUST USPE HART SEPTI FORMA "SUNBUULIED FORES SHORTLISTING Pow A AT AN THE HISTO PELERINES Esgess CUSTOMER DATA + CRM 4.35% PRODUCT EVALUATION USTO PRODUCTS TO THE VINE MELON GALL TO ACT COMPAG PACOUSTRY AND OUT IPHO UNCIAR-Angra WAKAT NA PROGRAM MANAGEMENT ONLINE EVALUATION CUSTOMER EXPERIENCE TECHNOLOGY ARSEN ARBE TICKETITES C and have TO STALONAMARCO COET A A OCHTMON MTCTE Par SECRE CONFIRMATION COMMERCE TECHNOLOGY 24 COM TRKET 0.23% 1.425 ANALYTICS, INTELLIGENCE & INTEGRATION CHRON packs aikaa stingumo ONLINE PAYMENT 1220 ORDER MANAGEMENT TECHNOLOGY od sebung bei de ADOLENCE FOST PURONGGG DELIVERY besider PEOPLE ARE PRO POST PURCHASE * PRODUCT INFORMATION TECHNOLOGY K www www w MA ser widegańs ANTIFPECTRONG 30% Va Fo days at y de cal E. MISES sopstvate Broad 18#19It's a journey supported by relationships IDENTIFY BI, AI, Analytics, Tracking, Insights, KPI Definition + Adobe Analytics DOMO A TEALIUM WUNDERMAN THOMPSON Commerce salesforce ४ Adobe Marketo Engage SAP ACQUIRE Targeting, Lead Capture & Nurture, Customer Acquisition SAP salesforce A 6 Adobe Campaign Adobe Marketo Engage 8 ९ EXPERIENCE CMS, PIM, DMP, Search, Merchandise, Personalize Adobe Experience Manager bloomreach inRiver SAP Adobe Target akeneo A © COMMERCE CPQ, Commerce, Order Management, fulfillment A HCL elastic path salesforce shopifyplus ORACLE DOO SAP CUSTOMER CRM, Loyalty, Rewards, Retargeting, KPI Measure & Refine SAP salesforce YOT PO. $ Adobe Marketo Engage Optimizely A 19#20The capabilities that brands need to succeed are complex Unifying audience activation and margin improvement teams across channels for truly integrated consumer journeys MARKETING DECISIONING DATA G Display Advertising CAMPAIGN MANAGEMENT A/B TESTING WALLED GARDENS (LinkedIn/Twitter/Google) NEXT BEST ACTION OFFERS Q Search OPTIMIZATION ADVERTISING WUNDERMAN THOMPSON Commerce AUDIENCE MANAGEMENT 1st PARTY 2ND 3rd PARTY PERSONALIZATION LEAD MANAGEMENT MVT RECOMMEND -ATIONS Email ONBOARDING SERVICE PROVIDER CONTENT & CAMPAIGNS DCO M MODELING BRAND Brand.com LIFETIME VALUE CUSTOMER INSIGHT CONTENT MANAGEMENT DIGITAL ANALYTICS PROPENSITY ASSET MANAGEMENT REPORTING MOTIVATIONS CONTENT & ASSET MANAGEMENT CLASSIFICATION Retailers MARKETING ANALYTICS SEO SYNDICATION DATA VIZ WORKFLOW MANAGEMENT ATTRIBUTION 01 DATA STORAGE EU DATA TRANSFORMATION Marketplaces LEAD MANAGEMENT MESSAGING (EMAIL) PRODUCT INFORMATION MANAGEMENT DATA MANAGEMENT SOCIAL LISTENING SYNDICATION MARKETING AUTOMATION Social DATA ANALYSIS CUSTOMER FEEDBACK DATA STREAMING CAMPAIGN MANAGEMENT MULTI-CHANNEL ACTIVATION NPS eComm Website PAYMENTS & FRAUD MANAGEMENT CONTACT MANAGEMENT PERFORMANCE REPORTING FEEDBACK ANALYSIS JOURNEY AUTOMATION SEARCH & BROWSE IDENTITY RESOULTION 0 Mobile app SINGLE CUSTOMER VIEW DATA & INSIGHT OPPORTUNITY MANAGEMENT CASE MANAGEMENT DTC CHECKOUT ACCOUNT CUSTOMER INFORMATION MANAGEMENT IDENTITY MANAGEMENT CRM SEGMENT MANAGEMENT Chatbot Lor MARKETING RESOURCE MANAGEMENT ACCOUNT MANAGEMENT PRIMARY LOGISTICS Internet of Things CONTENT PRODUCTION TRANSCREATION TRANSLATION LOGISTICS REVERSE LOGISTICS OMNI-CHANNEL CALL ORDERS CENTER Customer Service ORDER MANAGEMENT INVENTORY MANAGEMENT PREFERENCE CONTENT PRODUCTION CONSENT VOLUME PLANNING & FORECASTING CUSTOMER PRIVACY MGMT DROP SHIP MARKETING COMMERCE DATA 20#21+ + + + + Commerce THOMPSON WUNDERMAN + + + + + + T + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + T + + + + + T + + + + + 4 + + + + + + + + + + + + T + + T + + + + + T + + + + + What's the future? + + + + + + 21 + +#22We invest to stay ahead, and publish this in the market BLACK FRIDAY UK + Welcome to the Mega Peak! THE FUTURE SHOPPER REPORT WUNDERMAN THOMPSON Commerce BLACK FRIDAY (January 2020) 4,000 base US and UK WELCOME TO THE MEGA PEAK (October 2020) 2,000 base UK FUTURE SHOPPER (B2C) 2021 (July 2021) 28,000 base Global, 17 markets THE Pata THE FUTURE SHOPPER REPORT 2020 p TESCO PEAK SELLING AND THE PANDEMIC THE B2B FUTURE SHOPPER REPORT 2021 FUTURE SHOPPER 2019 (June 2019) 15,000 base US, UK, Germany, France, Spain, Netherlands, Belgium, Czechia FUTURE SHOPPER (B2C) 2020 (April 2020) 16,000 base US, UK, Germany, France, Spain, Netherlands, Australia, China PEAK SELLING & THE PANDEMIC (February 2021) 6,000 base US, UK, China B2B FUTURE SHOPPER (September 2021) 600 base UK, US, China Generation ALPHA: THE 828 FUTURE OPPER SHOPPI REPORT 2020 LIVING IN THE LAP OF LUXURY ONLINE THE FORGOTTEN SHOPPER SHIRT GENERATION ALPHA (September 2019) 4,000 base US and UK B2B FUTURE SHOPPER 2020 (June 2020) 8,000 base US, UK, Australia, Spain, LIVING IN THE LAP OF LUXURY ONLINE (March 2021) 3,000 base US, UK, China THE FORGOTTEN SHOPPER (October 2021) 28,000 base Global, 17 markets COMMERCE CONFLICCADER "passion COVID, COMMERCE AND THE CONSUMER Serans FIGHTING FOR THE FUTURE OF FASHION www.co SPACE COMMERCE A GIANT LEAP FOR ENTERPR READY OR NOT? (December 2019) 503 base US and UK COVID, COMMERCE & THE CONSUMER (July 2020) 4,000 base US and UK FIGHTING FOR THE FUTURE OF FASHION (March 2021) 2,000 base UK SPACE COMMERCE (November 2021) 4,000 base UK and US https://www.wundermanthompson.com/expertise/commerce 22#23Key trends to focus on... + Retailers as media owners Al Optimized supply chain Sustainability WUNDERMAN THOMPSON Commerce The $100 Billion Media Opportunity for Retailers $100 billion high-margin annual revenue opportunity. Amazon leading the way (some estimate as much as $26 billion in 2021 revenue), Other major retailers, including Walmart, Target, and Kroger, are moving fast to establish their own positions. Wunderman Thompson Acquires Leading Al-focused Tech Company Satalia Acquisition completed in August Satalia uses a combination of machine learning and optimization building technologies that help clients transform their business strategies and radically improve operational efficiency. Wunderman Thompson Commerce launches Sustainable Commerce Practice Exclusive partnership with clean technology company, Vaayu, to create a Sustainable Commerce Practice. ● The practice will leverage the strategic partnership with Vaayu to provide retailers and brands tangible opportunities to deliver against their environmental commitments 23#24+ + + + + + + + + + + + + Commerce THOMPSON WUNDERMAN + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + T + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + THANK YOU & QUESTIONS + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + 4 + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + 24 + + +