Celsius Network Market Presentation Deck

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Celsius Network

4 of 13

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celsius-network

Category

Technology

Published

April 2022

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#1C Institutional Adoption of Crypto & Digital Assets In a managed, secure & compliant manner April 2022 1#2Rothstein/MORGAN 2020 THERE'S LOTS OF MONEY TO BE MADE IN CRYPTOCURRENCY... IF ONLY WE KNEW SOMEONE WITH EXPERIENCE! Hacking for Money Bitcoin for Newbies TAP TAP TAP TAPPITY [C Êi CYBERSECURITY VENTURES CYBERSECURITY VENTURES.COM#3Millions of Dollars 5,000,000 4,000,000 3,000,000 FRED - Monetary Base; Total 6,000,000 2,000,000 1,000,000 0 Finance is ripe for disruption. 11 "Wirecard CEO Quits After $2 Billion Goes Banks: Double Entry Accounting → Perception: Lack of accountability & verifiability → Monetary Policy: Politically influenced → Symptom: 20% of all dollars in circulation were created in 2020 alone Missing And Fraud Accusations Fly" -CNN Business "Biden Team, Pushing Quick Stimulus Deal, Prepares for Renewed Recession" -NY Times 1960 1060 1965 1970 1070 1975 6 Inventory Beginning Balty Dam Callk Maka et Daup and 1980 1980 1 20 1985 Inventory Beginning G 1990 Ka 1995 Shading indicates U.S. recessions: the most recent one is ongoing. Source: Board of Governors of the Federal Reserve System (US) "Wells Fargo Forced To Pay $3 Billion For The Bank's Fake Account Scandal" -Forbes "Trump administration overrules Jerome Powell and cuts off Fed emergency lending programs" -CNN 2000 2000 2005 2010 2015 fred.stlouisfed.org 2020 020 C "Private Capital And Institutions Are Piling Into Bitcoin And Other Digital Assets But You Need To Know Where To Look" -Forbes Crypto/Blockchain: Triple Entry Accounting → Perception: Renowned as the future of financial markets → Monetary Policies: Mathematical, predictable → Symptom: Cryptographically guaranteed smart money "Growing Number of Institutional Investors Believe That Digital Assets Should Be a Part of Their Investment Portfolios" -Bloomberg 2010 ← 25k 15k 5k SO $23,582.59 53.055075 ETH Sep Oct 24h FO P A Purchase Receive Sand Your Ethereum 1m Total depi Nov Im 6m Transact Jan 2015 ly All Challenges Loans BTC value over time 88 Fab 20,219.23 UR C Celsius "PayPal allows Bitcoin and crypto spending" -BBC "Square Buys $50 Million in Bitcoin, Says Cryptocurrency 'aligns with company's purpose"" -CNBC 2020 $20M $15M $10M $5M 3#4The Crypto Jungle (for the individual) → Web 2.0 Web 3 Various Blockchains → Endless token/coin types → DeFi Deployment & Yield → Staking & Yield → Bridges → NFTS ★ ★ ★ Lack of Regulation Lack of Standards TradFi vs CeFi vs DeFi Securing your assets FUD (fear, uncertainty & doubt) C Celsius#5Our best-in-class digitally-native set of products provide holistic financial services; Retail & Institutional Dashboard FC Your Currency 8. E Coban $180123 4,307.647097 CEL interest forned $317.14 41.36% This Year's Earings $701.32 Depost Calina 0 with Cut Ethereum $23,882 59 53.055075 ETH 18WAY Cuency Appiation $384.18 +33% Pay with y Your all-time comings $1.501 23 502632179LTC tam $4,998.71 The intet that your dipeats hove ered with Cobe $1.501.23 The total appreciation of of the cumences you hold in Calius $3,497.71 13.94% of your curent bon O K Wh 201 Confered CL Confid CILI 2 M wrhdrawal 2016 Ceny Punches 12021123 Withdrawal Confirmed CEL 2014 AM Currency Purchase 200023 pu Confirmed CEL 23 2018 AM Depost -31.03 Hilla Mare With Celsius, you have earned $4,998.71 for a balance of $25,083.82 Recent transactions Transact X -15.03 ON (0 DUB Buy Staking* 27 Swap IBI 08 Custody* Our Offering Pay D Credit Card* [ Borrow $ Earn C Celsius * Coming soon 5#6Growth In the last year alone, the amount of assets on the platform has increased dramatically, across all asset classes BTC 279% Growth *Annual growth rate from December 31st, 2020 to December 31st, 2021 **Circle size represents the relative size of that assets proportion to the entire Celsius treasury ***CEL token not included in graph above. ETH 785% Growth Stable Coins 630% Growth Alt Coins 238% Growth Staking Coins 1547% Growth C Celsius 6#7Our Business Model EARNERS Transfer crypto Crypto rewards $ loan Crypto collateral RETAIL BORROWERS C COUNTERPARTY BORROWERS Crypto or $ collateral Crypto or $ loan We deploy We earn yield DEPLOYMENT RISK MANAGEMENT IS KEY 7#8Risk Management At Celsius, managing risk is everything Financial activity must be understood and manageable. To manage that risk, we have a strict set of principles: We require excess collateral on loans to retail borrowers % Execute margin calls if/when the value of collateral falls Thorough credit reviews on all institutional borrowers with strict limit on our exposure Exposure to counterparties is considered within the overall portfolio of our assets Pricing and collateral levels for loans must reflect the credit risk We limit our currency risk by matching our positions across assets and liabilities C Celsius 8#9Cyber Security Securing our clients, the company and the sector Our Security Operations Center (SOC) follows an integrated, proactive security defense framework and is operational 24/7, keeping assets and data safe. Based on the following cyber security framework - built like the banks, and more: 9 Security Governance World class security personnel, ongoing risk assessment, threat mapping & auditing Defense & Protection Strong access controls, secure development lifecycle, advanced data protection & crypto protocols (MPC) & Situational Awareness & Intel Cyber threat intelligence, community collaborations, bug bounty, thought leadership, training & awareness D Detection & Monitoring 24/7 security operations center, immutable audit trail, backups & data retention 周 Business Continuity Incident response plans, drills & teams, Business continuity & disaster recovery controls C Celsius 9#10Institutional Adoption Nasdaq Crypto Index (NCI) Tracking the Crypto Landscape THIS SOLUTION HELPS Investors Financial Advisors Traders Crypto Index Overview Tracks the performance of a diverse basket of USD-traded digital assets. Applies rigorous liquidity, exchange, and custody standards to asset eligibility. C Celsius Assets must be traded on at least three vetted Core Exchanges and supported by at least two Core Custodians. Rebalanced and reconstituted on a quarterly basis. Free float market cap weighted. The Nasdaq Crypto Index (NCI) was specifically designed with these challenges in mind. The Index is designed to be dynamic in nature, broadly representative of the market, and readily trackable by investors. (as of March 1, 2022)#11Institutional Adoption BLACKROCK C Celsius BlackRock CEO Larry Fink seemed to confirm these reports in a letter to shareholders on March 24. Fink, who had labeled Bitcoin "an index of money laundering" just five years ago, has done an about-face, now telling shareholders that "a global digital payment system, thoughtfully designed, can enhance the settlement of international transactions while reducing the risk of money laundering and corruption." John Csiszar Mon, March 28, 2022, 4:00 PM 4 min read#12Thank You [email protected] Shiran Kleiderman, Chief Security Officer & Head of IT *Celsius approval should be provided, before distributing or using the materials seen in this presentation. C Celsius 12

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