#1INVESTOR'S PRESENTATION FLOATINGLOFTS INDUSTRY: Ecommerce/SaaS STAGE: MVP/Prototype LEGAL: C-Corp for Floating Lofts, Inc. and LLC's for Floating Loft Members) . LLC (single units owned by MARKET: $35.6 Billion in USA only ASK for CLASS A: ASK for CLASS B: ASK for CLASS C: $100K as Single Member LLC $25K as 4 Member LLC $5K as 20 Member LLC SYNDICATE: angel.co/floatinglofts Floating Lofts, Inc. Attn: Eric Melin [email protected] www.floatinglofts.com +1 (617) 504-6545 mobile/whatsapp +1 (617) 208-3005 office phone +1 (617) 208-2481 office efax Cambridge, Massachusetts USA Algarve, Portugal Barcelona, Spain#2Puerto Cancun Marina Cancun, Mexico Mission Statement: "To create lasting memories and enjoyable short-term rental experiences using innovative and unique residential properties."#3OPPORTUNITY The global boat rental market size was USD 100 million in 2020. The market is projected to grow from USD 100.91 million in 2021 to USD 280.02 million by 2028. A ridiculously strong 280% industry growth, floats all boats! - On AirBnB and similar booking platforms – there are 5,600 boats listed, averaging $200 per night, and 90% occupancy rates. $200/n x 300 booking nights = $60,000/yr cash floor. = payback terms and CAP rates better than any residential SFR or MFR asset class. Traditional Real Estate firms avoid only because of many complexities. There are a total of 17 million recreational boats-currently in use in the United States. One in ten U.S. households owns a boat. Of approx 280 million boats globally, maybe 5% livable/sleepable "yachts" = 1.4 Million TAM (Total Addressable Market). Of these, there are 130,000 boats already listed for rent for recreational purposes, and far more that sit in beautiful marinas and COULD be listed for rent for sleeping/bnb/residential use... the app culture wants "experiences" from housing dollars, but until now, no dedicated consolidator/operator exists specific to the Short-Term Residential Use.#4MARKET OPPORTUNITY Airbnb recorded a revenue of $1.5 billion in 2021, which was a 78% increase from 2020. 394 million 'nights and experiences' were booked on Airbnb around the world in 2022. Airbnb is estimated to have over 150 million users, with over 45 million users in the U.S. There are over 100,000 cities and towns with active Airbnb listings. Every second, 5 to 10 guests check into an Airbnb somewhere in the world. 300.6 million nights and experiences were booked on Airbnb in 2021, which rose from just over 193.2 million the year before. In 2020, there were over 14 thousand employees working at Airbnb. Airbnb was valued at $75 billion in 2020, more than double its value just the year before. Airbnb has 12.7 million listings as of December 2021. As of March 2022, there are more than 4 million hosts on Airbnb. An average host on Airbnb would make around $7,900 per year. "Our data shows 88 million people went boating last year, and if peer-to-peer boating can get more people interested in boating, that's great for the industry," said Thom Dammrich, president of the National Marine Manufacturers Association, which has been running a campaign, Discoverboating.com, for seven years. "The more time people spend on the water, the more likely they are to cultivate a desire to buy a boat."#5IN THE NEWS Houseboats are not a new idea - but have been hitting the news daily now with AirBnB and the Millennial Mobile Phone and Short-term Housing / Booking culture. There are 5,600 boats listed on AirBnB today - with approx. 150,000 likely to be listed as the market matures. Those under 35 now want "experiences" more than ever before. If you are not age 21-35....ask someone who is! (by text of course, verbal communication is long gone) Making waves in 'the sharing economy': Peer-to- peer boat rental companies arrive in South Florida BY NANCY DAHLBERG SEPTEMBER 15, 2013 11:00 AM, UPDATED SEPTEMBER 15, 2013 07:50 PM ☑ Getting out on the open sea, wind in your hair, enjoying the ride with your family and friends. Then there's the boat payments, storage fees, fuel, maintenance and repair - these costs can quickly sink the dream of boat ownership. Ahoy, mates a new breed of boat-sharing services is entering the hot South Florida boating market. San Francisco-based Boatbound.co set up its East Coast headquarters on the Rickenbacker Causeway in Key Biscayne and launched nationally in June. About the same time, Cruzin.com finished a pilot program in Dania Beach and went live with its site, and there are a handful of other national competitors eyeing the Sunshine State. Locally based startups Fun2boat.com, Boatyard.com and Boatsetter.com are getting ready to launch their own variations on the concept. The. Guardian#6MARKET STATISTICS • • . • Among The Current Listings On Airbnb: 90,000 cabins 40,000 farms 24,000 tiny homes. 5,600 boats 3,500 castles 2,800 yurts 2,600 treehouses, 1,600 private islands, 300 Lighthouses and 140 Igloos. On the popular booking platform Booking.com, there are 6.6 million homes, apartments, and unique accommodations listed such as Boats/Yachts. There are 300 lighthouses and 140 igloos on Airbnb Yurts Treehouses Private Islands Lighthouses Igloos 0 1,000 2,000 3,000 DREAM BIG, TRAVEL FAR [source: iPropertyManagement] Unit investments will create positive cash flow within 2 years - own a house-boat that cash flows! Projected APR yield over 35%. Do not forget the FUN factor! Floating Loft investors OWN THE BOAT and can legally take back possession at any time via individually/small group owned LLCs per boat. The global boat rental market size was USD 97.97 million in 2020. The market is projected to grow from USD 100.91 million in 2021 to USD 280.02 million by 2028. GetMyBoat is the market leader with over 130,000 boats for rent. in North America, Freedom Boat Club sports a fleet of more than 1,500 boats for day-use rent.#7OUR EXCLUSIVE BOAT MANUFACTURER Floating Lofts, Inc. works exclusively with one NEW manufacturing / boat factory partner. These Boats are 50' Houseboats known as "HB-1250" - a Brochure/Spec-sheet is available upon request for private purchase. Depending on the Investor Class - you will own a share of this boat, or privately sourced/contributed boat. Group A Investors (privately owned, single owner boats) can suggest any USED boat for inclusion) Group B Investors (groups of 4 people) can suggest any new or used boat w/certain requirements (i.e. 40-60 feet, location, < 10 years old, etc). Group C Investors (groups of 20 people) will only hold share of a specific HB-1250 asset, with a fixed price of $5k per unit investment. 5k x 20ppl = $100k boat. i.e. 5% member interest of the 20-member LLC. All investor classes strongly suggested to consider the HB- 1250. Lead times are approx 45-60 days on a rolling production cycle. You can request live-streaming of your boat being produced! Obviously the boat closest to you geographically might not be the one you own. ALLHOUSE BOAT HB-1250 HOUSE BOAT SOU HB-1250 SLEEPING AREA KITCHEN AREA Queen beds 1500 2000mm BATHROOM With a taleta water heater a washbasis, External Size 12000mmX4000mm X4000mm The First Floor Area 900mmxx000mmX2800mm SITTING ROOM Lising recata air HB-1250 HOUSE BOAT HB-1250#8COMPETITORS "I II FLOATINGLOFTS Short Term Residential (traditional) Short Term Residential (unique, experiential) Booking.com HomeAway VRBO Vacation Rentals.com FLIPKEY tripadvisor Short Term Rentals (Boating) TOP 10 MOST VALUABLE HOTEL BRANDS 2022 A boatsetter INLAND BOAT CLUB 1 2- 3+ 4- 5+ Hilton HYAIT サ Marriott $12.0b $5.9bn $4.230 $3.5bn $2.3bn 6 7+ 0 8+ SHANGRI-LA IHG MOTELE DOUBLETREE 12.1bn $1.9 $1.50 Holiday Inn 91 E $1.4bn 10+ +> CROWNE PLAZK $1.36 YEARS 16 SailTime your boat is ready when you are Book A. Boat Traditional Rental Experience EST EEDOM BOAT 1989 CLUB#9Freedom Boat Club or Floating Lofts? EST FREE DOW 1989 VS St BOAT CLUB = BOTH FLOATINGLOFTS Freedom Boat club has flipped the Marina Business model and 400+ locations has been great to revitalize an industry. Floating Lofts is a big fan of Freedom Boat Club! A rising tide = more people boating floats all Boats! = However, Freedom Boat Club owns the Boats, not the Customer/User/Member. The Fleet of 1500 boats requires ongoing maintenance, repairs, upkeep, etc all on the balance sheet of the Club Owner not Member/User. The Economics are as Simple as the Age Old: "Buy vs Rent/Lease" for a Condo or a Car. There is no right answer, there is only the right situation for the individual consumer. For Boaters who do not want to Own the Boat - Freedom Boat Club is the right choice. Floating Lofts does the same for Marina Owners as Freedom Boat Club - but our Customers are not the same. Floating Loft Customers want to OWN the Boat as a Cash Flowing Asset. The Difference is our Customers/Members are Vested in the Success of the Boats/Assets and want to see them improved, repaired, well maintained, and taken care - the Floating Loft Customer simply wants to do so with either 3 or 19 other co-owners/LLC member-owners. The Floating Loft model is today only large liveaboards but has plans to include smaller recreational fishing, pontoon, ski, fish boats soon. Freedom Boat Club is a "friend-pet-itor" as the members have very different needs.#10FOR MARINAS EST REEDON BOAT 1989 CLUB VS FLOATINGLOFTS Economics for Marinas are such that Freedom Boat Club is a Revenue Center. A Freedom Boat Club is sold to a Marina as a Franchise Agreement with a heavy capital investment. Marina's become responsible for marketing, club growth, P&L, etc. Floating Lofts does the same for Marina Owners as Freedom Boat Club - but our Customers are not the same. Marinas sign with Floating Lofts without any upfront capital investment and immediate cash flow opportunity. Marinas are de-risked and have no P&L responsibly only new paying customers. Contracts are customized: 12M, 36m, 60m.#11FOR YACHT CLUBS BOATING & MASSACHUS MASSACHUSETTS BOATING & YACHT CLUBS ASSOCIATION, INC. PEAKE BAY ASS YACHT VA SHRIN G SOCIA MD YACHT CLU YACHT RACING ASSOCIATION OF SAN FRANCISCO BAY VS FLOATINGLOFTS Economics for Private Yacht Clubs are such that partnering with Floating Lofts is a Revenue Center. Floating Lofts allows private boat owners to maintain membership and ownership but provides organizational, operational and structural support to the owner who otherwise might not want to maintain the amount of work involved in the club. Owners no longer need to choose between a Golf Club or Boat Club - we allow to do both. Floating Lofts does the same for Private Yacht Clubs Marina Owners as Freedom Boat Club - but our Customers are not the same. Yacht Club members sign with Floating Lofts the same as any other member, but we facilitate all member fees and member requirements. Yacht Clubs are de-risked and have no responsibly for the boats - only new paying members. Contracts are customized: 12M, 36m, 60m.#12The 5 M's - 5 Keys to Success Boating is complicated. Anyone attempting a business related to boats understands the variables and complexities - apartments and homes do not sink (hopefully) and are not subject to weather, and 100 other pitfalls. Here are our 5 keys to long-term success: Marinas Marina's know the business. It is their business. We partner with great Marina Owners to provide another valuable income stream. Much like Freedom BoatClub that has launched 400+ locations and is growing rapidly - Floating Lofts is the answer that Marina's are looking for to further grow the business. Maintenance - Residential Real Estate generally appreciates in Equity Value, generally Boats depreciate. This is largely unavoidable but can be mitigated and minimalize with the right strategy for acquisition targets and maintenance of fleet. Unlike rental car industry - Floating Lofts TARGETS older boats where most depreciation has already occurred. We expect 10 years of cash-flowing life-cycle on an asset with minimal depreciation. Money - the bottom line is driving all decisions. Floating Loft as an Operator exists to make money for the LLC members. While targets include aggressive returns on capital, priority to de-risk investments with low risks. Media - today's digital media is rapidly evolving our success depends on being on the bleeding edge of web, mobile, apps, booking engines, etc. We partner with AirBnB, VRBO, booking.com, TripAdvisor and others. - Moving simply put, boats are FUN - Floating Lofts are always "moving" - we mean this both emotionally and physically. Our focus is on the CUSTOMER who is booking a “moving" experience – not a stationary one. 11#13EXECUTIVE TEAM Eric Melin Founder & CTO SEO, SaaS & Search Marketing Exec. 20+ yrs. experience in investment banking, FinTech, RegTech, and Google/SaaS technology. Serial Entrepreneur w/ successful exits. Advisor to: Book-a-Boat (Acquired, 2015) https://pitchbook.com/profiles/ company/82747-45 Based in Cambridge, Mass. Interviews In-Process Co-Founder & CEO A seasoned CEO will compliment executive team. Responsible for leading revenue production. Large ownership %. Must have SaaS/technical experience. Need not have boating experience. Ideally located in Boston, SF, NYC, Spain, Portugal, Mexico. Interviews In-Process Co-Founder & COO A COO will be responsible for logistics, sourcing, vendor relationships, management of a 10 person team of Contractors. Sizable ownership %. Must have marine/boating industry experience. Ideally located in Boston, or NYC Interviews In-Process Co-Founder & CFO A Part-time CFO will manage banking relationship, fundraising, real estate transactions, regulatory compliance, etc. Small ownership of the Inc must also be investor in a LLC. CPA a plus. Time commitment is 1 hour per week. Ideally located in Boston.#14ADVISORY BOARD "BOA" Based primarily in Boston; our team has prior exits in Technology & SaaS. Founder Eric Melin has a passion for the ocean and living aboard the water - he's been a boat owner for 25+ years since age 15 (youngest to get Coast Guard Certified to operate a marine vessel at that age) and is a member of Boston's Live-a-board Community. Eric grew up as a "Clipper" in his seaport home of Newburyport, Ma - which was historically significant in maritime history as the first major port in the new world – and the birthplace of the US Coast Guard. - The Founders are actively building a 7-10 person Advisory Board. This world-class multi-disciplinary group will consist of business executives from the world's top firms across Banking, Legal, Internet/SaaS, Advertising, Manufacturing, Financial Services, Technology, and Automotive. The Advisors (BOA) meet by Zoom on a quarterly cycle with 5-10 hours per month of available time. NO EXPERIENCE IN BOATING IS NEEDED, NO INVESTMENT IS REQUIRED (Except Time)#158 00 OWNERSHIP: FLOATING LOFT 1-100, LLC The business/legal plan for Floating Lofts, Inc. is simple: Each boat is its own LLC which will be owned by its members. LLC Members may be 1, 4 or 20 people (only). Class A, Class B, Class C. Each LLC pays the INC an Annual Maintenance & Marketing fee of 20% of all Bookings/Revenue, net of all expenses. Floating Lofts functions as a Property Management Firm. Boats can be re-claimed and pulled away from the Floating Lofts program and its home Marina subject to simple restrictions in the LLC. Single "Class A” owners simply claw back a boat put into the Floating Lofts program. 4-person Class B owners, can do easily if 3 of 4 people agree. 20-person Class C owners are owners of the Floating Loft standardized house-boat and must have 11 of 20 people voting to remove a boat from the Floating Lofts Property Management Program. 9 Owner (s) 10 11 Floating Lofts, Inc. 12 Floating Lofts, Inc. 13 Eric Melin 14 Eric Melin 15 See LLC Agreement 16 See LLC Agreement 17 See LLC Agreement 18 See LLC Agreement 19 See LLC Agreement 20 See LLC Agreement 21 See LLC Agreement 22 See LLC Agreement 23 See LLC Agreement Boat Name Floating Loft 0, LLC Floating Loft I, LLC Floating Loft II, LLC Floating Loft III, LLC Floating Loft IV, LLC Floating Loft V, LLC Floating Loft VI, LLC Floating Loft VII, LLC Floating Loft VIII, LLC Floating Loft IV, LLC Floating Loft X, LLC Floating Loft XI, LLC Floating Loft XII. LLC Legal Entity Floating Loft 0, LLC Floating Loft I, LLC Floating Loft II, LLC Floating Loft III, LLC Floating Loft IV, LLC Floating Loft V, LLC Floating Loft VI, LLC Floating Loft VII, LLC Floating Loft VIII, LLC Floating Loft IV, LLC Floating Loft X, LLC Floating Loft XI, LLC Floating Loft XII. LLC Location 10/19/23 Primary Port Newburyport, MA Newburyport, MA Newburyport, MA Boston, MA USA Cancun Peurto Cancun Peurto Cancun HZ, MX Cancun HZ, MX Portimao, PT Portimao, PT Portimao, PT Barcelona Barcelona Newburyport, MA Newburyport, MA Newburyport, MA Boston, MA USA Cancun Peurto Cancun Peurto Cancun HZ, MX Cancun HZ, MX Portimao, PT Portimao, PT Portimao, PT Barcelona Barcelona LOA/Make/Model Unit: Be Ocean Kayak Alum Skiff Seadoo 1800 47' Chris-Craft #0 #1 #2 #3 44' Sunseeker #4 55' Sunseeker #5 51' Chris Craft #6 44' HB-1250 55' Azimut 55' Azimut 44' HB-1250 #7 #8 #9 #10 42' Chris-Craft #11 73' Discovery #12#16UNIT ECONOMICS The unit economics for each "Floating Loft" is simple. We calculate based on high season weekly and low season monthly with a 9% vacancy rate. Think about buying a small 500sq/ft condo, in the best part of town, for only $100K, then renting out per night at $100-$200 all year. Bedrooms Weekly High Season Pro-Forma 2 Gross Income Monthly Yearly Tenants Tenants Low Season Average/all by month by week 1900 1000 62000 5 30 Monthly Annualized 5,583 67,000 less Booking Fees (AirBnB 8%) 447 5,360 less Vacancy 9% 503 6,030 Total Income 5,081 60,970 Expenses* = $200/night $73,000 per year (high season) $1900/wk $98,800 per year (high season) = = $2000/m $24,000 per year (low season) Cleaning/Weekly Cycle Marina + All Dock Fees Cost of Capital (Debt+Equity) 400 4,800 800 9,600 400 4,800 CPA/Books/Fees/Reg/Permits/etc 150 1,800 Property Manager (Onsite Help) 200 2,400 Breakfast/Free Food/Water 100 1,200 Insurance 100 1,200 Utilities (HHW, Elc, WiFi, AC) 50 600 G Total Cost: Acquisition Fees Assessed Price: Offer Price: Actual Price: Transport: Renovations: H 138,300 Total Acquisition Costs 120,000 2023 survey or FMV 100,000 Actual Price Higher below 110,000 Agreed P&S 6,000 Florida to Spain 1-Time Shipment 19,000 Refresh Budget Winterizing / Yearly Upkeep 150 1,800 3,300 Broker Fees/Closing Costs/Survey/etc. at 3% c Maintenance/Minor Repairs Reserve/Cap Ex/Major Repairs Total Operating Exp 200 2,400 300 3,600 2,850 34,200 Net Income 2,231 26,770 Cap Rate = 19.36%#17RETURN TO INVESTORS - PREFERRED RETURN Simple Revenue Model: 30% Target Return 10% Preferred Return + 50% Spit $5k or ~$25k or ~$100k invested will accumulate gains at a target 30% annualize APR. le 5k can grow to $500k in 25 years or much faster at 30%. 10% Preferred Return means Floating Loft, Inc. only earns a return IF/WHEN return is over 10%. This means the INC splits 50/50 any distributions, but only after a minimum 10% return is met to LLC members. We are motivated to perform. Growth of $5k/yr for 25 yrs at 10% return $500,000 $400,000 $300,000 $200,000 $100,000 50 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Cumulative Deposits Cumulative Gains#18RETURN TO INVESTORS - CASHING OUT - YOU OWN THE BOAT! Investors OWN the boat asset, the asset can be reclaimed/repossessed away from management by Floating Lofts, Inc. at any time, subject to LLC Agreement and agreement from voting majority of LLC members. Class A can self-vote removal any time by providing notice. Class B owners must have 3 votes. Class C must have 11 votes. No long term tenants to worry about! Simply SELL YOUR BOAT. During active management all assets can be repurchased with Aforementioned Voting Majority, all transport, marina fees, etc. but are subject to three simple restrictive clauses: 1) ROFR to buy-back at same purchase price (60 day) 2) 180-day shop period with a 50/50 Split on Any Proceeds above Acquisition Price. 3) Upcoming reservations are cancelled per existing booking policy (usually 60-90 day notice). NOTE: Floating Lofts, Inc. does not hold title to any Boat Asset. The LLC Owns the boat and it is held by a mutually agreeable law firm to all LLC holders. If agreeable, our preferred law firm can be used for convenience. CERTIFICATE OF TITLE SAMPLE Calt ensz scood CERTIFICATE OF TITLE ORD STATE OF FLORIDA 55685GOJE ALTERED OR ERASEDS This certification at de h ADDITIONAL OWNERS State of Wisconsin Boat Certificate of Title#19ALREADY OWN A BOAT? It sucks. You know this. You love boating, but you do not have time for everything it takes. Maintenance, moving, storage, wrapping, cleaning, paying marinas, finding slips, upkeep on engines. Keeping up is a full-time job. Now add complaints and hassles of residential tenants on top of this, it is insane. You never dreamed boat ownership could be a cash flow positive experience? Too good to be true? KEEP YOUR BOAT. Think of Floating Lofts like a REIT or a Property Management firm - you simply place your Boat into our Program. You KEEP YOUR BOAT OWNERSHIP via the LLC Agreement and simple start enjoying it again. Yes, we block annual weeks for Owner use. Fill out an interest form to learn more: https://docs.google.com/forms/d/e/1FAIpQLSdP8ZwUSCM0EUmwlNv7zwsGiqCsZDbA8LuphuyXbi90ApQFJQ/ SELL YOUR BOAT. We do buy 40+ foot used boats. A summary of Target Specs are here: www.ericmelin.com/floatinglofts.pdf We target older boats and do not pay above market rates. If you are seeking a quick deal, we pay cash and move quickly. If you are seeking best price, Boats are listed (Exclusively on our Brokerage Partner Website) www.909yachts.com Fill out an interest form to learn more: https://docs.google.com/forms/d/e/1FAIpQLSdP8ZwUSCMOEUmwlNv7zwsGiqCsZDbA8LuphuyXbi90ApQFJQ/#20TWO WEEKS FOR OWNER'S Every Boat owner past and present knows the cliché that the best two days in Boat Ownership are the day it was bought and the day it was sold... and statistically most boat owners rarely use boats more than a few times per season. Members of Floating Lofts maintain this INTERVAL CALENDAR with II/RCI Color Designations ability to buy and sell a boat and still have two weeks per personal use pre-booked annually. Weeks are standardized "interval calendar" 1 Red Week High Season by Region - · 1 Blue Week - Low Season by Region 1 Blue Week - Maintenance Week (no use) Week usage is optional and does not affect economics of membership. A 3rd week for maintenance can be accessed by Owners. Of course! Owners can always book (and pay) for use of their own boat, same as any other customer. เวม INT INTL Week 2022 Friday Week # to Friday # INT INTL 2023 효동 Friday to Friday Week # 2024 효동 Friday to Friday Week # 2025 Friday to Friday INT INTL 2026 Week Friday # to Friday 1 Jan. 7-Jan.14 1 Jan. 6-Jan 13 1 Jan. 5-Jan 12 1 Jan. 3-Jan 10 1 Jan. 2-Jan.9 2 Jan. 14-Jan. 21 2 Jan. 13-Jan. 20 2 Jan. 12-Jan. 19 2 Jan. 10-Jan. 17 2 Jan. 9-Jan. 16 3 Jan 21-Jan. 28 3 Jan. 20-Jan. 27 3 Jan. 19-Jan. 26 3 Jan. 17-Jan. 24 3 Jan. 16-Jan. 23 4 Jan. 28-Feb. 4 Jan. 27-Feb.3 4 Jan. 26-Feb 2 4 Jan. 24-Jan. 31 4 Jan. 23-Jan. 30 5 Feb. 4-Feb. 11 5 Feb. 3-Feb. 10 5 Feb. 2-Feb. 9 5 Jan. 31-Feb. 7 5 Jan. 30-Feb. 6 6 Feb. 11-Feb. 18 6 Feb. 10-Feb. 17 6 Feb. 9-Feb. 16 6 Feb. 7-Feb. 14 6 Feb. 6-Feb. 13 7 Feb. 18-Feb. 25 7 Feb. 17-Feb. 24 7 Feb. 16-Feb. 23 7 Feb. 14-Feb. 21 7 Feb. 13-Feb. 20 8 Feb. 25-Mar. 4 8 Feb. 24-Mar. 3 8 Feb. 23-Mar. 1 8 Feb. 21-Feb. 28 8 Feb. 20-Feb. 27 9 Mar. 4-Mar. 11 9 Mar. 3-Mar. 10 9 Mar. 1-Mar. 8 9 Feb. 28-Mar. 7 9 Feb. 27-Mar. 6 10 Mar. 11-Mar. 18 10 Mar. 10-Mar. 17 10 Mar. 8-Mar. 15 10 Mar. 7-Mar. 14 10 Mar. 6-Mar. 13 11 Mar. 18-Mar. 25 11 Mar. 17-Mar. 24 11 Mar. 15-Mar. 22 11 Mar. 14-Mar. 21 11 Mar. 13-Mar. 20 12 Mar. 25-Apr. 1 12 Mar. 24-Mar. 31 12 Mar. 22-Mar. 29 12 Mar. 21-Mar, 28 12 Mar. 20-Mar. 27 13 Apr. 1-Apr. 8 13 Mar. 31-Apr. 7 13 Mar. 29-Apr. 5 13 Mar. 28-Apr. 4 13 Mar. 27-Apr. 3 14 Apr. 8-Apr. 15 14 Apr. 7-Apr. 14 14 Apr. 5-Apr. 12 14 Apr. 4-Apr. 11 14 Apr. 3-Apr. 10 15 Apr. 15-Apr 22 15 Apr. 14-Apr 21 15 Apr. 12-Apr.19 15 Apr. 11-Apr. 18 15 Apr. 10-Apr.17 16 Apr. 22-Apr. 29 16 Apr. 21-Apr. 28 16 Apr. 19-Apr. 26 16 Apr. 18-Apr. 25 16 Apr. 17-Apr. 24 17 Apr. 29-May 6 17 Apr. 28-May! 17 Apr. 26-May 3 17 Apr. 25-May 2 17 Apr. 24-May 1 18 May 6-May 13 18 May 5-May 12 18 May 3-May 10 18 May 2-May 9 18 May 1-May 8 19 May 13-May 20 19 May 12-May 19 19 May 10-May 17 19 May 9-May 16 19 May 8-May 15 20 May 20-May 27 20 May 19-May 26 20 May 17-May 24 20 May 16-May 23 20 May 15-May 22 21 May 27-Jun. 3 21 May 26-Jun 2 21 May 24-May 31 21 May 23-May 30 21 May 22-May 29 22 Jun 3-Jun. 10 22 Jun. 2-Jun. 9 22 May 31-Jun. 7 22 May 30-Jun. 6. 22 May 29-Jun. 5 23 Jun. 10-Jun. 17 23 Jun 9-Jun. 16 23 Jun. 7-Jun. 14 23 Jun. 6-Jun. 13 23 Jun. 5-Jun. 12 24 Jun 17-Jun. 24 24 Jun 16-Jun. 23 24 Jun. 14-Jun 21 24 Jun. 13-Jun 20 24 Jun. 12-Jun. 19 25 Jun 24-Jul 1 25 Jun 23-Jun 30 25 Jun 21-Jun. 28 25 Jun. 20-Jun. 27 25 Jun. 19-Jun. 26 26 Jul. 1-Jul. 81 26 Jun. 30-Jul. 7 26 Jun. 28-Jul. 5 26 Jun. 27-Jul. 4 26 Jun. 26-Jul. 3 27 Jul. 8-Jul. 15 27 Jul. 7-Jul. 14 27 Jul 5-Jul 12 27 Jul. 4-Jul. 11 27 Jul. 3-Jul. 10 28 Jul. 15-Jul 22 28 Jul. 14-Jul. 21 28 Jul. 12-Jul. 19 28 Jul. 11-Jul. 18 28 Jul. 10-Jul. 17 29 Jul. 22-Jul 29 29 Jul. 21-Jul 28 29 Jul. 19-Jul 26 29 Jul. 18-Jul 25 29 Jul. 17-Jul 24 30 Jul. 29-Aug. 5 30 Jul. 28-Aug. 4 30 Jul. 26-Aug. 2 30 Jul. 25-Aug. 1 30 Jul. 24-Jul. 31 31 Aug. 5-Aug. 12 31 Aug. 4-Aug. 11 31 Aug. 2-Aug. 9 31 Aug. 1-Aug. 8 31 Jul. 31-Aug. 7 32 Aug. 12-Aug. 19 32 Aug. 11-Aug. 18 32 Aug. 9-Aug. 16 32 Aug 8-Aug. 15 32 Aug. 7-Aug. 14 33 Aug. 19-Aug. 26 33 Aug 18-Aug 25 33 Aug. 16-Aug. 23 33 Aug. 15-Aug. 22 33 Aug. 14-Aug. 21 34 Aug. 26-Sep. 2 34 Aug. 25-Sep. 1 34 Aug. 23-Aug. 30 34 Aug. 22-Aug. 29 34 Aug. 21-Aug. 28 35 Sep. 2-Sep. 9 35 Sep. 1-Sep. 8 35 Aug. 30-Sep. 6 35 Aug. 29-Sep. 5 35 Aug. 28-Sep. 4 36 Sep. 9-Sep. 16 36 Sep. 8-Sep. 15 36 Sep. 6-Sep. 13 36 Sep. 5-Sep. 12 36 Sep. 4-Sep. 11 37 Sep. 16-Sep. 23 37 Sep. 15-Sep. 22 37 Sep. 13-Sep. 20 37 Sep. 12-Sep. 19 37 Sep. 11-Sep. 18 38 Sep. 23-Sep. 30 38 Sep. 22-Sep. 29 38 Sep. 20-Sep. 27 38 Sep. 19-Sep. 26 38 Sep. 18-Sep. 25 39 Sep. 30-Oct. 7 39 Sep. 29-Oct. 6 39 Sep. 27-Oct. 4 39 Sep. 26-Oct. 3 39 Sep. 25-Oct. 2 40 Oct. 7-Oct. 14 40 Oct. 6-Oct. 13 40 Oct. 4-Oct. 11 40 Oct. 3-Oct. 10 40 Oct. 2-Oct. 9. 41 Oct. 14-Oct. 21 41 Oct. 13-Oct. 20 41 Oct. 11-Oct. 18 41 Oct. 10-Oct. 17 41 Oct. 9-Oct. 16 42 Oct. 21-Oct. 28 42 Oct. 20-Oct. 27 42 Oct. 18-Oct. 25 42 Oct. 17-Oct. 24 42 Oct. 16-Oct. 23 43 Oct. 28-Nov. 4 43 Oct. 27-Nov. 3 43 Oct. 25-Nov. 1 43 Oct. 24-Oct. 31 43 Oct. 23-Oct. 30 44 Nov. 4-Nov. 11 44 Nov. 3-Nov. 10 44 Nov. 1-Nov. 8 44 Oct. 31-Nov. 7 44 Oct. 30-Nov. 6 45 Nov. 11-Nov. 18 45 Nov. 10-Nov. 17 45 Nov. 8-Nov. 15 45 Nov. 7-Nov. 14 45 Nov. 6-Nov. 13 46 Nov. 18-Nov. 25 46 Nov. 17-Nov. 24 46 Nov. 15-Nov. 22 46 Nov. 14-Nov. 21 46 Nov. 13-Nov. 20 47 Nov. 25-Dec. 2 47 Nov. 24-Dec. 1 47 Nov. 22-Nov. 29 47 Nov. 21-Nov. 28 47 Nov. 20-Nov. 27 48 Dec. 2-Dec. 9 48 Dec. 1-Dec. 8 48 Nov. 29-Dec. 6 48 Nov. 28-Dec. 5 48 Nov. 27-Dec. 4 49 Dec. 9-Dec. 16 49 Dec. 8-Dec 15 49 Dec. 6-Dec. 13 49 Dec. 5-Dec. 12 49 Dec. 4-Dec. 11 50 Dec. 16- Dec. 23 50 Dec. 15- Dec. 22 50 Dec. 13- Dec. 20 50 Dec. 12- Dec. 19 50 Dec. 11- Dec. 18 51 Dec. 23-Dec. 30 51 Dec. 22-Dec. 29 51 Dec. 20-Dec. 27 51 Dec. 19-Dec. 26 51 Dec. 18-Dec. 25 52 Dec. 30-Jan. 6 52 Dec. 29-Jan. 5 52 Dec. 27-Jan. 3 52 Dec. 26-Jan. 2 52 Dec. 25-Jan. 1 53 53 53 53 53 Trading Power is based on how high the demand is for your interval each year and how far in advance you deposit your interval!#21COMPETITOR ANALISYS - While car-sharing and accommodation-sharing have run into industry and regulatory resistance in some areas, not so with boating concepts. The sharing economy tends to attract a younger demographic 68 percent of Boatbound's boat rentals so far have been to those 45 or younger - and the $35.6 billion recreational boating industry of manufacturers, dealers and retailers want to drive more people into boating. Experiences: Software-as-a-Service The Sharing Economy The AirBnB paradigm Millennials, Gen Z, Gen X Competition: Boatsetter.com BoatYard Book-a-Boat Fun2Boat Cruzin.com Freedom Boat Club Boatbound Sleep-a-Float AirBnB VRBO Ownership: Fun-as-an-Investment The Holding Economy Above Market Returns Simple Business Model 11#22PARTNERS BuilderBnB (Boston-based Finish Carpenter/Contractor) WANTED: USA-based Marinas, and 40' + Boats to Acquire WANTED: Business Advisors and Exec Leadership WANTED: China-based Supplier of Marine- supplies, docks, etc. Position Click THE SEO FACTORY Marketing, PR, SEO, Web, Internet Advertising TMA THE MARKET ACCELERATOR Venture Incubator Capital Advisory chime Banking/FinTech Vrbo N 909 CAPITAL Booking/Tech partner Maintenance/ 909 Upkeep & PROPERTY MANAGEMENT Housekeeping WANTED: Portugal, Spain, EU-based Marinas, LATAM/ASIA in Future. WANTED: Boston-based Real-Estate Brokerage - with Agent/Rep.#23NEXT STEP? Fill out an interest form to learn more: https://docs.google.com/forms/d/e/1FAIpQLSdP8ZwUSC MOEUmwlNv7zwsGiqCsZDbA8LuphuyXbi90ApQFJQ/ Answer a few simple questions: Do you own a Boat/Yacht? Ever Owned a Boat over 36' ? Are you an Accredited Investor? Ever purchased a REIT? 鱼用 FLOATINGLOFTS#24QUESTIONS? FLOATINGLOFTS INDUSTRY: Ecommerce/SaaS STAGE: MVP/Prototype LEGAL: C-Corp for Floating Lofts, Inc. and LLC for Floating Loft, LLC (single units owned separately by Members) MARKET: $35.6 Billion in USA only ASK A: $100K as Single Member LLC ASK B: $25K as 4 Member LLC ASK C: $5K as 20 Member LLC SYNDICATE: angel.co/floatinglofts Floating Lofts, Inc. Eric Melin, Founder [email protected] www.floatinglofts.com +1 (617) 504-6545 mobile/whatsapp +1 (617) 208-3005 office phone +1 (617) 208-2481 office efax Cambridge, Mass#25DISCLOSURES / ADVISORY NOTICE / FORWARD LOOKING STATEMENTS Certain information set forth in this presentation, including management's assessment of the Corporation's future plans and operations, may constitute forward looking statements under applicable securities law. By their nature, forward looking statements are subject of numerous risks and uncertainties, some of which are beyond the Corporation's control, including the impact of general economic conditions, industry conditions, volatility of commodity prices, currency fluctuations, imprecision of estimates, environmental risks, competition from other industry participants, lack of availability of qualified personnel or management, stock market volatility and ability to access sufficient capital from internal and external sources. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward looking statements. Actual results, performance or achievement could differ materially from those expressed in, or implied by any forward looking statements in this presentation, and accordingly, no assurance can be given that any of the events anticipated by the forward looking statements will transpire or occur, or if any of them do so, what benefits the Corporation will derive therefrom. The Corporation and Management Team disclaims any intention of obligation to update or revise any forward looking statements, whether as a result of new information, future events or otherwise.#26EXTRA SLIDES →#27COO CTO Board of Directors Chief Compliance Officer CEO Board of Advisors (10 Members - 1 year Renewable Terms) CFO Director of Director of Supply Chain Product Development Director of Engineering VP of Finance & HR Legal Council VP of Sales & Marketing Business Development Manager (3x) Manager of Search Marketing Creative Director UI/UX Designer Senior Graphic Designer Product Manager (3x) Data Acquisition Manager Senior Software Engineer Data Analytics Bookkeeper PPC Manager SEO Manager Manager Data Entry Interns (3x) Software Engineer (3x) Social Media Manager (x3) Marketing Interns (x5) 27#28PROFORMA FINANCIALS 11#29PROPRIETARY BOOKING SOFTWARE Floating Lofts is built on a blend of proprietary booking software already used and battle tested by the Top Hotel Brands in the World. Founder Eric Melin previously managed 20+ Marriott Resorts and managed millions of dollars in advertising with campaigns integrated with Google, VRBO, TripAdvisor, Expedia, Booking.com, etc. Floating Lofts, Inc. partners with VRBO, AirBnB, Booking.com and others in the ecosystem with a 8% Booking Fee paid to the Booking Referral, rather than Competing. airbnb Vrbo Google Expedia B. Tripadvisor Booking.com Hostfully Hostfully Properses Calendar#30CPC prices for boat rental keywords are $3-$10 per Click - strong demand growing for millennial "experiences" Keyword ideas Plan overview Ad groups Keywords Exclude adult ideas Keyword audi ag audi a6 avant where is audi from audi q5 usa ㅁㅁ audico Avg. monthly searches Competition Ad impression share Top of page bid (low range) Top of page bid (high range) Accou 100-1K Low 100-1K Low 100-1K Low 100-1K Medium 100-1K Low audi usa customer service 100-1K Low ☐ audi company audi allroad quattro audi logo png audi offers usa audi north america audi usa headquarters 100-1K Low 100-1K Low 100-1K Low 100-1K Medium 100-1K Low 100-1K Low 1 1 $4.60 $0.64 $9.07 $8.98 $2.23 $9.45 $2.97 $11.70 $1.72 $9.07 $2.79 $8.96 $2.44 $9.07 $2.23 $6.71 $3.88 $5.89 $3.78 $21.19 $3.52 $13.98 $2.67 $9.90 Show rows: 200#31https://www.google.com/maps/place/2232+Dell+Range+Blvd.+Cheyenne +WY+82009/41.1605604-104.7881091,17z/data=13m1146114m513m4!1s0x876f3ba7ec44042bxxc82128034ac32e5el8m213... Cheyenne North Apartments United States Postal Service Masonway Goodwill Wyoming - Cheyenne, Masonway 日 Good Shepherd Lutheran Church Mountain Elk Ridge Apartments King A Way King Arthur Way Directions 1's Pizza Wasabi Harbor Freight Tools ☐ く exican Eats Panda Express SAVE NEARBY SEND TO YOUR PHONE SHARE Breeze Thru Car Wash-Cheyenne Big 5 Sporting Goods O 12232 Dell Range Boulevard Once Upon A Child-Cheyenne Cold Stone Creamery HQ in Downtown Boston. Corporate Domicile is Wyoming; Team is distributed Globally. = 2232 Dell Range Boulevard, Chey Q 2232 Dell Range Blvd Cheyenne, WY 82009 e Add a missing place နှာ DIRECTORY First Floor 100 CHARLER SCHWA KYOYEW 1071&AM DAE MACHOL & JOHANNES US AIR FORCE RECRUITING ALBURAN MOTHY ASPEN RIDGE LAW OFFICER ROCKY MOUNTAIN INTERNATIONAL WLC ENGINEERING SURVEYING THE KEY PEOPLE COMPANY Second Floor WEIGHT WATCHERS connor STATE INSPECTION PANENTS HELPING PARENTS DAVIS WELTON PLAN FINANCIAL GROUP AMERIPLAN CORPS OF ENGINEERS WY HOUSE OF PRAYER ALZHEIMERS ASSOCIAT FAITH ENTERPRISES TONY JACKS VSION CINTE INC GKL REG AGENTS WYOMING EZ CORPORATION PETERICH CONSTRUCTION BEST PRICE & QUALITY DIRECTORY Second Floor DAVE FOREMAN WHO FURCHASING BROUP AWESOME ONTE NAIL SALON MOUNTAIN VIEW MASSAGE THERAPY HAIR SALON EXPEDIA HOTELS Suite 277 278 PENNEY TECHNOLOGY MAE'S GARAGE DOOR MERCATOR IT SOLUTIONS Suite MELIN & COMPANY AND POPU TRUST, INC. 2017 Third Floor Suite MAXIMUS WYOMING DEPARTMENT OF HEALTH 300 WYOMING MEDICAID PULE COMMUNICATION PRINCIPAL FINANCIAL GROUP US LAND PROFESSIONALS GREENFATH DEAT RON JAYASURIVA AFLAC ell Range Blvd Exxon O Advance Auto Parts BioLife Plasma Services Dell Range Blvd Dell Range Blvd Dell Range Blvd Dell Cheyenne Jr League Google Map data 82019 Google United States Terms Send feedback South East Wyoming Racing Club 316 320 Commercial Sublease This Commercial Subiense (this "Sublease) is made effective as of January 18, 2018, by and between Mein & Company, LLC ("Text") and AutoMaximize, Inc. ("Subtenant") Tenant has previously entered into a lease agreement with Stephen Wehmeyer ("Landlord") dated January 4 2018 as (the "Prine Lease), a copy of which is attached as Exhibit to this Sublease. Tesart now desires to sublet the leased property to Subtenant, Landlord has authorized Sablease, and Subtenant desires to sublet the leased property from Tenant. Therefore, parties azres as follows: PREMISES: Tenast, inconsideration of the terms of this Agreement, mablets to Scbtenast office space known as "Aspen Ridge Office Plaza" located at 1232 Dell Range Blvd Ste 285m Cheyenne, WY 82009 TERM & POSSESSION The term of this Sublease will begin on the signing date below and less terminated sooner pursuant to the terms of this Sublease, it will continue for the remainder of the tem provided in the Prime Lease, which is scheduled to terminate: January 2023. Should the Prime Lease be renewed or extended, this Sublease shall be continued for similar sern unless specifically modified otherwise. SUBLEASE PAYMENTS: Subtenant shall pay to Terand sublease payments of $.01 per month, payable in advance fee a total of $0.60. WAIVER OF RIGHTS: Each of Tenant and Subterant agree to wave all rights of recovery and cause of action against cach other and respective agents and employees. NOTICE: Notices under this Sublease shall not be commed valid unless given or served in writing by mail, postage prepaid to all perested parties, to: TENANT: Melin & Company, LLC 2232 Dell Range Blvd Ste 235 Cheyenne, WY 82009 SUBTENANT; AutoMaximizer, Inc. LANDLORD: 2232 Dell Range Blvd Ste 285m Cheyenne, WY 82609 Stephen Wehmeyer 2232 Dell Range Blvd. Cheyenne, WY 820091 GOVERNING LAW: This Sublease shall be construed in accordance with this laws of the State of Wyoming. INCORPORATION OF PRIME LEASE: This Sublease is subject to the same terms of the Prime Lease and came fore and affect of each provision. The subtenant herein executes the sublease with express acknowledgement the Subtena has road, reviewed, understands, and agrees to the all obligations, rights, imitations, mud responsibly contained within the Prime Lease TENANT: SUBTENANT: 1/8/14 Date 1-18-18 31#32Eric Melin's Bio Eric Melin (www.ericmelin.com/seo-guy) is an inventor, serial entrepreneur, technologist and business broker splitting time between Kendall Square / MIT start-up community in Cambridge Mass, Downtown Portsmouth NH and the Blue Ocean. He is a SEO Expert, Google, Yahoo, MSN, Search Marketing, PPC, Social Media, Pay-Per-Click, etc. He has founded, co-founded and/or employed in numerous successful ventures including VC-backed entities and some of the highest trafficked web properties and internet destinations. Mr. Melin founded a startup incubator/accelerator in the Historic Seaport Portsmouth, NH called "The Market Accelerator" (www.themarketaccelerator.com) which is home to his startup ventures (such as Lingerie Planet Inc. PopuTrust, Inc. and Beer Bites LLC) and is currently accepting incoming startup teams. Eric has served as a Judge, Mentor, and Advisor to dozens of Startup Ventures - mostly Web, Tech, Social Enterprise, and SaaS related. Mr. Melin donates his spare time to a non-profit he co-founded: philanthropist.org and can be followed via @PHILANTHROPIST on twitter. Those local to Boston can attend an Annual Fundraiser/Social Gathering: www.philanthropist.org/party <http://www.philanthropist.org/party> held at the Harvard Peabody Museum in Cambridge, Mass.#33EXPERIENCE - Consultant Complete Business Solutions, Inc. Founder, CEO SpiderSplat Consulting, Inc. VP, Development philanthropist.org Paid Non-Profit Consulting Cradles to Crayons, Inc. Founder & CTO Lingerie Planet, Inc. VP, Business Development PopuTrust, LLC VP, Sales PositionClick Corporation VP, Sales & Marketing PopuTrust PropFunds, LP VP, Business Development 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Advisor Corporate Awareness Group, Inc. CTO Optey, Inc. VP, Marketing Planet, Inc. VP, Traffic Generation VP, Sales JAZD Markets, Inc. Beer Bites, LLC VP, Business Development The Market Accelerator: VP, Business Development Mando Mandarin Broker-Dealer Recruiting FINRA Registered Representatives. Growth Capital Services EDUCATION BOSTON COLLEGE Finance BOSTON UNIVERSITY School of Management CATO UNIVERSITY Bastiat Scholarship HONORS/AWARDS/INTERESTS Active with dozens of networking groups with numerous speaking and panel events. Quoted in the Wall Street Journal, WSJ Startup Journal, Boston Globe, Boston Business Journal, Mass High tech, and other print publications. MIT $100K, Finalist (Business Plan Competition). Interests include world travel, social enterprise, skiing, hockey, kitesurfing, outdoor sports, liberty, politics, philosophy, computers, and boating. Serve on numerous Boards - typically web ventures and non-profits. American Citizen / Valid Passport. ERIC MELIN 金 Cambridge, MA in www.linkedin.com/in/ericmelin 617-504-6545 www.ericmelin.com [email protected] SEEKING A CHALLENGING FULL-TIME POSITION AS BD EXECUTIVE & SALES MANAGER. EXPECT TO WORK WITH AN EXISTING SALES TEAM AND/OR BUILD INTERNAL CAPACITY. CURRENTLY BASED IN CAMBRIDGE MASSACHUSETTS, WILLING TO RELOCATE AND/OR TRAVEL NATIONALLY OR INTERNATIONALLY UP TO 75%. Seasoned Sales & Marketing Executive with over 15 years of organizational leadership, P&L Management, SEO/SEM expertise, online/ecommerce expertise across dozens of industry verticals. Internet Expert seeking fast-paced, challenging employment at an industry leading hyper-growth firm. Expect to combine finance & entrepreneurial skills with technical expertise, to enable continued success. Fully mobile and able to manage large distributed teams. Available Immediately to travel up to 50% and/or relocate with preference for Boston, SF, NYC, and DC respectively. Base Salary history at $150k-$220k in full-time Software Sales & Business Development roles. 33#349713 M MIT-CHEF 2017 Annual Confer ME EG FYR RICHARD G. DARMAN SEMINAR ROOM The Market Photos of Floating Lofts Founder Eric Melin speaking at Harvard Kennedy School, MIT, Newburyport Mass, and Conferences & Tradeshows. Eric has 25 Years Sales Experience, Employed in 3 VC/PE Backed Ventures, Employed in Public Records Software (Background Check Biz), Employed by USA Government - SBA (Disaster Relief) Employed by FINRA-SIPC Broker-Dealer (Financial Due Diligence) on Wall Street. Consultant to Smith & Wesson Public Safety Division (Facial Recognition Software) - Founder/Owner of PopuTrust, Inc. (Compliance and Risk Management) - Founder/Exec Director of philanthropist.org, Inc. (part time non-profit work) - ericmelin.com/resume.pdf <-- Timeline Version CV - ericmelin.com/resume.docx <-- MS Word Version CV - ericmelin.com/credentials.pdf <-- - Certifications/Awards etc. - ericmelin.com/calendar <-- pick any time on Zoom or MS Teams RUIT CIRCLE TOKEN F Deloitt ndau RCN metal AlphaPoint T HOSHO OTLE rch keep key V METHIN RF SHIFT TLD BLOQBOA Cointraffic GGoChain HAV NETKI oM OFONE Trip op PARAMOUNH HELP WANTED M The Ultimate Driving Mine Fair Liberty st STOP 34#35Eric Melin press clippings include front page Wall Street Journal. Founder has travelled 30 countries, 7 in 2023 and supports a portfolio of properties and is focused on operations while building exec team and advisory group. Social Entrepreneur Workerteer Technologist Search Marketer Author Speaker Sportsman Startup Guy SEO Guy Writer Thinker Webmaster THE WALL STREET JOURNAL. THE WALL STREET JOURNAL 2005 Dow Jones Com All Rights Reser Goo#le How to Get to the Top Of Search-Engine Results WSJ .com Startup Journal Eric Melin www.ericmelin.com [email protected] (617) 500-3458 High Tech News Digest THE Entrepreneur seeks funding to fuel business, nonprofit projects UNITED STATES OF AMERICA PASSPORT CARD sport Card no U ***** Nationality Surname A MELIN L Given Name ERIC VINCENT USA C16056538 Sex Date of Birth M 10 JUL 1976 Place of Birth MASSACHUSETTS, USA 11 DEC 2017 10 DEC 2027 Issued On Expees On M-6776716-12 0-04617-1 UNITED STATES DEPARTMENT OF STATE THE JOURNAL REPORT "Get Attention New-Media World How to Get Attention in a New Media Weld THE WALL STREET JOURNAL Center for Entrepreneurs Making Big Promotions Available, Affordable Ву Смела Во Staff Reporter of The Wall Street Journal From The Macaline This week low-cost sevice launches that let mall bus pades for items such as plasma TVs, tips and demood rings on their Web sites as a way to attract viutes and coll valuable meeting information from the The service, icked Caffeine, helps ters design and run th eded to pee the costest Big compose seepikes and giveaways to woo cOS and research shows sach programs ake Web uses incky" so visiters are moce key to make repeat hand gead more me looking around They're also a good tool for enticing coasen to geoffer personal formation voch as age locanon ad gender. However, most smell busmesses don't have the finences or resources to offer coch promeneas Coffee was developed by a Demon-besed company, Prize LLC, which pasteractive prosetious for behemoths such as Disney, Coca-Cola d Proce&Gabe With the inch of Ceffese Pe is seeking to capitalize on a growing ealize out toward pay-per-acti adverting Unlike the deal pay-per-click model, small firms using f pay a dieta vispar chicks on the prometes and registers by providing ideanfying details, including cheting and reached address that the busines BEANTS Boston Business Journal ADVERTISING & MARKETING TRENDS Take care click fraud doesn't drain your ad budget You would rate a customer www walking out of your store with stain merchant. Then why would you to mated 20 pt of your online adrer ting dolla If you think all your pay-per-click" volite adetising dol lare are well spe think again The 856 pay perdek dustry estimates that 5 peront and 20 percent 250 d Son to $1 billion of this Age is spent INSIDER eat clicks VIEW packe fred indicate dick fraud in order to boost your site's coesion rate of pay ing cutomers daty i lling you to act in part for the top advertising planeet tracking and looking for trends in your of your return on it sponaal anche in de les It should be an importan wasted traffic While Yahoo and Google nated extegory Google and will pay part of your overall arch marketing technology and are doing their best to ad is also distributed to the Web sites of traffic tends (for example, whether are you that the problem is under Google's partners. You're also bidding page is fund every 1. ods, whach control, the thieves are getting through placement of jail linka, which appear and viesling your advatising dollars whes certain keyword searches are You should have so factor in 20 percent ducted on the networks sites or those of your 100 as wasted dear third parties that partner with them Click fraud is clicks arising fie ros- Keyward ade can also be distributed analyti pegum in place besides other than the good faith intenonding to the content of parties as identifying test top online rede tion of an Internet user to visit a Web and displayed on non manch pale this program captures the site to perhe gods or services or to Amputee up specifically for visor data from your server logs and obtain infirmation. It also occurs when displaying Google ads and people are interprete it so that you'll know your invalid dicks are used to ardially hired to lick on the ad taken the true trae trendseth things ee or maliciously gate licks or page rope site Alternatives the person your total unique visitors your W who created the rogue se ale ales in funnel, which pages charge per dick One ion is to have a solid Website 35#36THE 20-YEAR-OLD ENTREPRENEUR IS A LIE DATA FROM THE CENSUS BUREAU AND THE IRS SHOW THE AVERAGE AGE OF SUCCESSFUL BUSINESS FOUNDERS IS 42. By Meredith Somers | April 20, 2018 According to a working paper from MIT Sloan professor Pierre Azoulay and PhD student Daniel Kim, the average age of entrepreneurs who've started companies and gone on to hire at least one employee is 42 years old. "If you knew nothing else, and you had two identical ideas, one proposed by a very young person, one proposed by a middle-aged person, and that's the only thing you have to go on, you would be better off - if you wanted to predict success betting on a middle-aged person," Azoulay said. To find out the correlation between age and entrepreneurship, Kim and Azoulay went to the government, specifically, administrative data from the Census Bureau's Longitudinal Business Database, and Schedule K-1 business owners data from the Internal Revenue Service. FOUNDER AGE DISTRIBUTION: ALL STARTUPS AND HIGH-PERFORMANCE STARTUPS PERCENT OF US STARTUPS 3 20 30 From left: Mark Zuckerberg, Steve Jobs, and Bill Gates started Facebook, Apple, and Microsoft in 20s, but new research suggests that founders in their 40s are more successful. 40 50 70 AGE OF ENTREPRENEUR 36#37Founder/Creator Eric Melin is Owner of an Online Advertising Business: Think Google Adwords, PPC, SEO, SEM, etc. Founded in 1997 (before Google) https://adwords.google.com/cm/CampaignMgmt?authuser=0&_u=4090918050&_c=240769 Google AdWords Search AutoMaximizer Client 930-048-3012 Jump to account Campaigns All campaigns Campaign #1 Display Only All drafts All experiments Campaign groups Shared library Bulk operations a Search Home Campaigns Opportunities Reports Tools Ad groups Settings Ads Ad extensions All but removed ads ▼ Segment ▾ Filter▾ Columns ▾ + AD▾> ப ☐ ☐ ப Ad Edit▾ Automate▾ More actions...▾ Fiberglass Car Body Kits Customize your Ride, $99-$999 Keywords Dimensions Display Network M Labels▾ +▾ www.automaximizer.com Customize to the Max! Fiberglass & carbon fiber car body kits. Ship to bodyshop Manager ID: 447-169-7574 [email protected]... Important updates to conversion tracking... View a Search View Change History Campaign Ad Status? Impr. ? Interactions group 7 Interaction rate? Avg. cost ? Campaign Ad 1 1,779 1 #1 Group Approved click 0.06% CTR $0.59 per click #1 Customize your Ride Campaign Ad 口 17,380 11 Fiberglass Car Body Kits $1999 #1 Group Approved clicks 0.06% CTR $0.48 per click www.automaximizer.com #1 Customize to the Max! Fiberglass & carbon fiber car body kits. Ship to Bodyshop. Customizing your Ride? AutoMaximizer has 7000 body kits, upgrades and add-ons. Complete Fiberglass Kits ship from United States to your body-shop for $99-$999 AutoMaximizer Display Ad 口 99,438 Only Group Approved 62 clicks 0.06% CTR #1 (limited) ? $0.56 per click Π Preview ad buying a Car? Buy 50% less at 100's of Auctions We Attend & Bid for you for $1000. 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