#1Investor Presentation July 2021 Big Rock Brewery Inc. (TSX: BR)#2Legal Disclaimers Caution Regarding Forward-Looking Statements Certain statements contained in this presentation constitute forward-looking statements. These statements relate to future events or Big Rock's future performance. All statements, other than statements of historical fact, may be forward- looking statements. Forward-looking information are not facts, but only expectations as to future events and generally can be identified by the use of statements that include words or phrases such as, "anticipate", "believe", "continue", "could", "estimate", "expect", "intend", "likely" "may", "project", "predict", "propose", "potential", "might", "plan", "seek", "should", "targeting", "will", and similar expressions. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Big Rock believes that the expectations reflected in those forward-looking statements are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this presentation should not be unduly relied upon by investors as actual results may vary materially from such forward- looking statements. These statements speak only as of the date of this presentation and are expressly qualified, in their entirety, by this cautionary statement. In particular, this presentation contains forward-looking statements pertaining to Big Rock's expectations that its EBITDA margins will expand; Big Rock's ability to execute on its turnaround growth strategy; Big Rock's expectations of becoming Canada's largest independent brewer; Big Rock's expectations that it will complete its capital investment project and its ability to enable growth pipeline, innovation process and minimize waste; Big Rock's expectations that it will complete its IT and digital transformation project and its ability to maximize returns on growth; Big Rock's expectations that it will win material co-packing contracts; Big Rock's expectations that its products will be defensive against economic fluctuations; that Big Rock is well positioned for a shift to larger pack sizes and variety packs; Big Rock's ability to capitalize on volume growth opportunities at its Calgary facility; Big Rock's anticipated total volume, revenue and EBITDA margin; Big Rock's ability to generate consistent shareholder returns, operating cash flow per share growth and free cash flow and its ability to support growth and shareholder returns; the ability of Big Rock's 2021 capital plan to maximize asset utilization year-round, enhance quality control, reduce waste, align innovation process with market demand long-term, enhance customer and consumer ordering experiences through the adoption of technology and optimize business processes to support its growth strategy; that Big Rock is well positioned to take advantage of the capacity and scale of its assets and provide economic stimulus to the Canadian economy; Big Rock's products and offerings, Big Rock's strategy, business plans and expected results of operations, including, but not limited to, prospective opportunities and the results of each of the foregoing, expectations as to Big Rock's financial performance and any further changes in the future. Certain of the above listed forward-looking statements constitute future-oriented financial information and financial outlook information (collectively, "FOFI") about Big Rock's prospective financial position, including, but not limited to: Big Rock's expectations that its EBITDA margins will expand; the ability of Big Rock's IT and digital transformation project to enable the business to maximize returns on growth; Big Rock's anticipated total volume, revenue and EBITDA margin; and Big Rock's ability to generate consistent shareholder returns, operating cash flow per share growth and free cash flow and its ability to support growth and shareholder returns. FOFI contained in this presentation were made as of the date hereof and is provided for the purpose of describing Big Rock's anticipated future business operations. With respect to the forward-looking statements and FOFI listed above and contained in this presentation, management has made assumptions regarding, among other things, that Big Rock will complete its capital investment project and IT and digital transformation projects; that volumes in the current fiscal year will remain constant or will increase, input costs for brewing and packaging materials will remain constant or will not significantly increase or decrease, there will be no material change to the regulatory environment in which Big Rock operates and there will be no supply issues with Big Rock's vendors nor significant changes in consumer demand. Some of the risks which could affect future results and could cause results to differ materially from those expressed in the forward-looking statements and FOFI contained herein include, but are not limited to the inability to continue to reduce the net mark-up rate in Alberta, increased challenges posed by the COVID-19 pandemic and the inability to continue to grow demand for Big Rock's products. Readers are cautioned that the foregoing list of assumptions and risk factors is not exhaustive. The forward-looking statements and FOFI contained herein are expressly qualified in their entirety by this cautionary statement. The forward- looking information and statements included in this presentation are made as of the date hereof and Big Rock does not undertake any obligation to publicly update such forward-looking statements or FOFI to reflect new information, subsequent events or otherwise unless so required by applicable securities laws. 2#3Why Big Rock?...A Turnaround Growth Story A turnaround story committed to investing in the future of alcoholic beverages... Financial Metrics EBITDA EBITDA Margin Debt LTM EBITDA Market Cap* Net Revenue 2017 $1.9 million 4.1% >5x $46.5 million -$45 million 2020 % Change $5.1 million +168% 11.6% +183% <1x -400% $33.2 million -28.6% ~$45 million Production Brand Production Brand Product Category ✓ ✓ ✓ Beer ✓ ✓ ✓ ✓ Cider ✓ Vodka Soda ✓ Hard Tea ✓ Non-Alcoholic *Based on market capitalization at year end Big Rock Brewery Inc. (TSX: BR) 3#4Reasons to Buy Big Rock Today BIG ROCK 1. Brand BREWERY 2. Owned manufacturing footprint with scale 3. Expanding EBITDA margins, free cash flow yield and strong balance sheet 4. Proven ability to innovate in beverage alcohol at scale 5. Trusted relationships 6. Experienced management team Big Rock Brewery Inc. (TSX: BR)#5Our People TRANSFORMATION SPECIALIST Wayne Arsenault President & CEO • Corey Nutrition Company* • Moosehead Breweries* • Molson Coors** • Coca-Cola** *Business turnaround **Plant turnaround(s) Well positioned to execute the turnaround growth strategy NAMED EXECUTIVE OFFICERS Executive Wayne Arsenault President & CEO Don Sewell Chief Financial Officer Sam Galick VP, Operations Paul Howden VP, Sales Brad Goddard Director, Business Development & Government Relations Graham Kendall Director, Brewing Operations & Brewmaster BOARD OF DIRECTORS Director Michael G. Kohut Chairman Kathleen McNally-Leitch Vice Chair Jim Riddell Director Stephen J. Giblin Director P. Donnell Noone Director Alanna McDonald Director P.L. (Lonny) Tetley Corporate Secretary Prior Experience Corey Nutrition Company Inc., Moosehead Breweries, Molson Coors, Coca-Cola National Bank Financial Inc., Peters & Co. Limited Moosehead Breweries, Molson Coors, Coca-Cola Coca-Cola Steam Whistle Brewing Labatt, Beam Suntory, Great Western Malting Current Role CFO, Hammerhead Resources Inc. Independent Businesswoman Chairman, President & CEO, Paramount Resources Ltd. Independent Businessman Principal & Managing Partner, VN Capital Management, LLC President, Maybelline Garnier essie at L'Oreal USA Partner, Burnet, Duckworth & Palmer LLP Big Rock Brewery Inc. (TSX: BR) LO 5#6Summary of Asset Base Big Rock's current portfolio of assets, production expertise and management experience provides a unique platform for future growth... Owned Alberta CALGARY BREWERY 5555 76 Ave SE Calgary, AB T2C 4L8 Leased British Columbia VANCOUVER BREWERY 310 West 4th Avenue Vancouver, BC V5Y 1G9 CURRENT STATISTICS (ANNUAL) Brewing, packaging and warehousing facilities, restaurant and head office on 10.8 acres of land Brew Size*: 200 hl system and 20 hl system Packaging Capacity**: >1,200,000 hl High-speed capabilities on 355ml standard cans only Brewing, packaging and warehousing facility, restaurant, retail space and office: ~13,000 sq. ft. Brew Size*: 25 hl system Packaging Capacity**: ~100,000 hl Packaging Capabilities: 473ml cans, kegs POST 2021 CAPITAL PLAN Total packaging capacity of >1.6 million hectolitres, high-speed capabilities on multiple can formats and tunnel pasteurization OTHER ASSETS Liberty Commons at Big Rock Brewery (leased) Leased C16 Ontario ETOBICOKE BREWERY 3-1589 The Queensway Etobicoke, ON, M8Z 5W9 ^$2.1 million cash; closed on June 18, 2021 SOLD* Brewing, packaging and warehousing facility and retail space: ~13,000 sq. ft. Brew Size*: 35 hl system Packaging Capacity**: ~100,000 hl Packaging Capabilities: 473ml cans, bottles, kegs *Only required for beer and malt-based beverages. **Capacities have been revised to a 50-week, 24/7 operation at 80% OEE. Edmonton Warehouse and Distribution Centre (owned) Big Rock Brewery Inc. (TSX: BR) 6#7The Big Rock Way VISION MISSION STATEMENT Triple Our Size...compete for 'Canada's Largest Independent Brewer' "All for Craft, Craft for All" ALL FOR CRAFT EDGE ENERGIZERS THE BIG ROCK WAY CRAFT FOR ALL EXECUTE VALUES Energizers with Edge who can Execute THE BIG ROCK WAY 90-day projects working ON the business Driving/encouraging OWNERS not RENTERS TRIPLE OUR SIZE Big Rock Brewery Inc. (TSX: BR) 7#8Long Term Strategy EXECUTION ROAD MAP 1 - Gear Up Strategic Capital Plan 2 - Fill Up Pursue Material Volume Growth in Calgary 3 - Drink Up M&A and Brand Investment ■ ◉ OPTIMIZE CAPACITY / WASTE REDUCTION Complete Calgary capital investment project to enable growth pipeline, innovation process and minimize waste Complete IT and digital transformation projects to maximize returns on growth Optimize underperforming assets IMPROVE UTILIZATION TO REDUCE COST ■ Win material co-packing contracts from robust business development pipeline ■ Achieve growth targets in owned, licensed and private label brand portfolios Achieve growth targets in new, on-trend innovations GROW HIGH MARGIN MIX ■ Pursue portfolio complementing acquisitions ■ Fuel growth in owned brands Meaningful investments in ‘better-for-you' innovations Big Rock Brewery Inc. (TSX: BR) A long-term sustainable growth model 8#9Diverse Portfolio Well diversified portfolio - defensive against economic fluctuations Decreasing price/gross margin Big Rock Signature White Peaks Hard Steeped Tea Rock Creek Cider LIGHT APPLE LIGHT APPLE APPLE ROSE ROSE APPLE BIG ROCK BIG ROCK Steeped FROM GLACIAL MELTWATER Well positioned for 2021 shift to larger pack sizes and variety packs BIS ROX SUMMER CRUSH 12X VARIETY PACK CANS/BOITES 9 SEASON PASS 8x473ml CANS/CANETTE MIXER PACK BIG ROCK AGD Bow Valley CKRABBIT BIG ROCK BREWERY TRADITIONAL IC BIG ROCK GRASSHOPPER ENGLISH STYLE BROWN ALE KRISTALLWEIZEN 4 White Peaks HARD STEEPED Tea 50% Pure Black Tea ORIGINAL WITH MEYER LEMON ROCK CREEK BIG ROCK ROSE ROCK CREEK CIDER ROCK CREEK CIDER LIGHT FLAVOURED CIDER CIDRE À SAVEUR LÉGÈRE GLUTEN FREE STALCINO CIDER APPLE CIDER 473 GLUTEN-FREE 5.5% ALC VOL ROSE FLAVOURED CIDER CIORE A SAVEUR ROSE GUTEN FREE AS AIG ALBERTA GENUINE DRAFT AGD BIG ROCK BREWERY ALL NATURAL ALBERTA BIG GENUINE AGD RED ROCK DRAFT BREWERY BATCH BREWED HAND CRAFTED BATCH BREWED BREWED BY: 355ml VOL. 50% ALCON BEER/BIERE PER VOLUME MERERE 355ml 5.0% alc TEST THINGS IN LIFE ARE TRA THE BEST THINGS IN LIFE ART TRI ALLIED LAGER CER/IRE-395 8.8% BOWVALLEY BIG ROCK GOSE RETTER BIG ROCK PARADOX © BIG ROCK POOLSIDE TREE BREWIN BREWED IN B.C VERTIC 144-2h-1V BOWVALLEY LAGER 24CANS BIG ROCK OG ROCK BIG BOX BIG ROCK EXE m C BREWING 1985 ALTER COTTAG EST SPRINGS м 2018 ли BEVERAGE CO. VODKA WATER ALBERTA ALL NATURAL GENUINE DRAFT AGD BIG ROCK BREWERY BREWED BY: BIG ROCK BREWERY BATCH BREWED PER VOLUME 24 X 355 ml. 5.0% ALCOHOL BEER/BIERE DR depot LIQUOR COSTCO WHOLESALE VODKA WATER MIXED 12 PACK 999 NATER VOCKA MIXED 12 PACK VODKA SODA YOOKA CUTTHROAT WEST COAST ALEX THIRSTY BEAVER AMBER ALE 50% alc./vot 473 ml Beer/Bere 50% alc./dl. 413 ml Bee/Bre At NON-CARBONATED COTTAGE SPRING BEVERAGE CO VODKA WATER www RASPBERRY LINE Og Og CARS BLACKES 5% alc./vol. 355 ml COTTAGE SPRINGS EVERAGE CO VODKA SODA M LEMON LINE Og Og 5% alc./v355 PARTNERS Loblaws CO-OP Big Rock Brewery Inc. (TSX: BR) ...and more! CO-PACKING VOONA Soon 889 COTTAGE EST. SPRINGS 2018 BE BEVERAGE BIG ROCK VARIETY PACK CANDI POTEC LAGER 15X 9#10The Headwinds of Beer GLOBAL MARKET TRENDS NATIONAL BREWERIES ☑ % Change in 1127 935 996 734 591 RTDs Spirits Beer Wine Cider 388 475 Number of Breweries from 2020E/2019 2014 2015 2016 2017 2018 2019 2020E Pre-Covid Trend +13.2% Source: Statista Volume CAGR +7.8% (2.0%) (0.9%) +0.4% +0.3% 2014 to 2019 Since 2013/2014, craft beer has gained market share across Canada and significant capital investment has been made resulting in a material increase in the number of breweries... Immediate Covid GLOBAL BEER SALES (billion litres) Impact +43.1% (9.7%) (9.2%) (9.3%) (12.2%) % Change 2019 to 2020 '19-'24E CAGR of (0.6%) 197.2 195.3 193.5 194.9 198.1 200.7 180.4 185.8 189.0 191.9 194.6 % Change in Global Beer Sales from 2020E/2019 Category Resilience Volume CAGR +21.8% (0.7%) (0.9%) (1.3%) (1.0%) 2014 2015 Source: Euromonitor 2016 2017 2018 2019 2020E 2021E 2022E 2023E 2024E (10.1%) 2019 to 2024 Source: IWSR ...however, since that time beer consumption has been in decline nationally and globally The continued increase in the number of breweries is unsustainable in an environment of declining beer consumption Big Rock Brewery Inc. (TSX: BR) 10#11Significant RTD Growth Leading to Major Capital Investments COMPOSITION OF HARD SELTZER GROWTH New alcohol consumers VODKA SODA TRENDS IN CANADA Increased alcohol consumption rate 25% Other alcohol 30% 5% SELECT RECENT INVESTMENTS Vodka Soda Sales in Canada Brand (24-pack cases) National 2018 2019 2020 YOY Brunswick Bierworks • Beer BC 45% ON 1,101,960 604,046 344,460 3,162,760 1,531,150 1,026,332 AB 63,101 388,830 NS 53,584 137,290 8,791,654 2,819,372 3,236,209 1,530,796 404,171 178% 84% 215% 294% Bud Light Corona Molson Coors • 194% Other 36,500 79,158 801,106 912 % Provinces* Truly * Excludes Quebec Source: JP Morgan Source: Association of Canadian Distillers; Spirits Canada Significant capital investments in manufacturing infrastructure are being made by major brands in the United States Smaller co-packers have announced expansion plans in Canada to support demand A robust pipeline of volume growth opportunities exists for Big Rock to capitalize on at its Calgary facility Waterloo Brewing White Claw • • • Description Investment by Clairvest Group Inc. Announced $150MM investment into Georgia facility to expand capacity Announced $40MM investment to launch hard seltzer Increased seltzer production capacity by more than 400% at Fort Worth and Milwaukee breweries Plans to invest up to $200MM in 2020; majority of capital to be spent on increasing seltzer production capacity Investment of $13.4MM to provide capacity required to meet demands of rapidly growing owned brands and co- pack business Announced $250MM investment to create a new production plant in Arizona Announced $400MM investment to create a new production plant in South Carolina Source: Company Public Disclosures Canada As consumer demand has taken off for hard seltzers, industry participants are investing heavily into new manufacturing infrastructure to support growth *Ready to drink ("RTD") refers to packaged beverages that are sold in a prepared form, ready for consumption Big Rock Brewery Inc. (TSX: BR) 11#122021 Capital Plan Previous Capital Plan: $8.8 million Revised Capital Plan: $9.5 million* Growth Capital: $8.8 million ☐ Can-line Upgrade On Strategy 1 - Gear Up Strategic Capital Plan 2- Fill Up Pursue Material Volume Growth in Calgary Tunnel Pasteurization ■ IT & Digital Transformation Projects *increased from $0.6 million to $1.3 million L Maintenance Capital: $0.7 million OPTIMIZE CAPACITY / WASTE REDUCTION IMPROVE UTILIZATION TO REDUCE COST ■ Enables pursuit of robust business development pipeline ☐ Improves ability to maximize asset utilization year-round Enhances quality control and reduces waste ☐ ☐ Enhances ability to align innovation process with market demand long-term (e.g. 'better-for-you' category) Enhanced customer and consumer ordering experience through adoption of technology (sales portal / e-commerce) ■ Optimize business processes to support growth strategy (demand planning, warehouse management, business intelligence, etc.) Incremental capital projects in Alberta drive outsized returns given Big Rock's existing asset base and distribution network Big Rock Brewery Inc. (TSX: BR) 12#13Etobicoke Brewery Divestiture Summary TRANSACTION SUMMARY Total Consideration: $2.1 million cash (net of transaction costs) ■ \1/ Asset sale agreement KEY TAKEAWAYS OPTIMIZES ASSET BASE Increases margins due to cash cost savings and earnings improvement Focuses the business on assets with scale $ ■ Assignment of lease complete Financial Highlights: $0.2 million annual cash cost savings Reduction in lease liabilities of $1.4 million Increase in cash outstanding Use of Proceeds: ■ IT & Digital Transformation Budget Expansion +$0.65 million to $1.25 million Debt/lease liability reduction of $1.4 million Closing Date: June 18th, 2021 ■ ☐ CLEAR USE OF PROCEEDS Fund the 2021 capital plan (the 'Gear Up' phase) De-lever and optimize the balance sheet CONTINUED ONTARIO MARKET SUPPORT via Liberty Commons location in Toronto Big Rock Brewery Inc. (TSX: BR) 13#14Financial Highlights Metric Q2 2021 vs. Q2 2020 Results Results Sales Volume (hl): Net Revenue: ($/hl) Gross Margins (%): Adj. EBITDA1,2 ($MM): Adj. EBITDA12 Margin (%): Operating Income/(Loss) ($MM): -1.0%, from 46,693 hl to 46,233 hl +14.8%, from $11.9 million to $13.7 million +15.9%, from $255.41 to $296.11 -1.2% to 39.3% from $2.5 million to $2.0 million -6.5%, from 20.9% to 14.4% from $1.1 million to $1.1 million Selling, Marketing, and G&A costs² ($MM): +17.8%, from $3.5 million to $4.1 million Cash (as at 06/30/21) ($MM): Total credit facilities ($MM) - Total Drawn (as at 06/30/21) Credit Facility ($MM) Balance Sheet Snapshot Bank Debt Remaining Facility ■Cash 06/18/21: $30.0 Etobicoke $25.0 $0.2 $0.3 Divestiture $0.2 closes for $20.0 $16.0 $2.1MM cash $15.0 $11.0 $11.0 $8.6 $10.0 $2.2 $8.1 $5.0 2021 strategic capital plan underway Increase to cash and elimination of capital $8.8 $7.4 lease related to Etobicoke divestiture $2.9 $0.0 2016 2020 June 30, 2021 Capital Lease Total LT Debt $2.5MM $11.3MM -$7.1MM $1.2MM $4.2MM $0.0MM +$3.2MM $7.4MM 76.2% Despite two years of major challenges, we have managed to improve the balance sheet and profitability significantly Pro Forma 2021 Capital Plan - Illustrative Growth Scenario $0.2 million Metric Total Volume $16 million $7.4 million or 46% Revenue EBITDA Margin 1 Adjusted EBITDA excludes share-based compensation expense 2 Adjusted EBITDA and SMG&A in Q2 2020 includes $0.8 million of Canada Emergency Wage Subsidy Big Rock Brewery Announces Second Quarter Results & Continued Growth in Revenue Big Rock Brewery Inc. (TSX: BR) Existing Operations^ 200,000 220,000 hl 2021 capital plan enabling growth $42 $45 million 10% - 12% ^in COVID-19 environment Illustrative Growth* 400,000 hl $55 $65 million** 13% - 15% *Assumes sustained regulatory policy **Accounts for large variance in co-pack terms 14#15TRACEBILITY Big Rock in the Community British Retail Consortium QUALITY BRC GLOBAL STANDARDS RIGOROUS TESTING North America's ONLY Craft Brewer to carry the certification Opportunity to become International Manufacturer Federal Government Advocacy Actively advocating for progressive policy Sustainability Committee LED conversions bulbs & fixtures Streamline packaging materials (Aluminium recovered) Waste water treatment CO₂ recovery Organic Certification in progress Provincial Government Advocacy Alberta ✓ Actively advocating for progressive policy ✓ Active member of the Alberta Small Brewers' Association Supporter of Community EDMONTON FRINGE THEATRE FESTIVAL BANFF CENTRE FOR ARTS AND CREATIVITY 2171 FF PRESENTED BL CALGARY UNDERGROUND FILM FSTIVAL CINDERGA CALGARY FOLK MUSIC FESTIVAL BARONS SNOOKER SPRUGE MEAD "Home of the Class Over $1 million in community sponsorships every year Big Rock Brewery Inc. (TSX: BR) 15#16Long Term Value Creation Operating Leverage Capital Allocation Cash Flow Earnings Balance Sheet (LT Debt/ EBITDA) Big Rock Brewery Inc. (TSX: BR) FROM <30% Gross Margins High fixed overhead costs (especially BC & Ontario) <10% EBITDA margins <30% packaging capacity utilization ☐ Risk mitigation investments Adoption of technology History of shareholder value destruction (-) (-) 5.2x (in 2016) Value Creation BIG ROCK ☐ BREWERY ☐ ΤΟ >40% Gross Margins Low fixed overhead costs >18% EBITDA margins >80% packaging capacity utilization Investments supporting long term top-line growth Consistent shareholder returns People WHY? Asset Base Diversified Portfolio Manufacturing Expertise Brand Warehousing and Distribution Network Trusted Relationships ■ (+) Consistent operating cash flow per share growth Free cash flow supporting growth and shareholder returns (+) <2.0x 16#17Investor & Contact Information Stock Exchange and Listed Securities Big Rock Brewery Inc. is listed on the Toronto Stock Exchange (TSX) under the ticker symbol "BR" Share Registrar and Transfer Agent Odyssey Trust Company 1230 300 5th Avenue SW - Calgary, Alberta T2P 3C4 Investor and Analyst Inquiries Don Sewell, Chief Financial Officer T: 403-720-3239 C: 403-720-3641 [email protected] Officers Wayne Arsenault President & CEO Don Sewell Chief Financial Officer External Auditor Ernst & Young LLP 2200 215 2nd Street SW, - Calgary, Alberta T2P 1M4 Corporate Counsel Burnet, Duckworth & Palmer LLP 2400 - 525 8 Ave SW, Calgary, Alberta T2P 1G1 Board of Directors Michael G. Kohut, Chairman Kathleen McNally-Leitch Jim Riddell Stephen J. Giblin Alanna McDonald P. Donnell Noone Locations Calgary Head Office 5555 76 Ave. SE - Calgary, AB T2C 4L8 T: 403-720-4465 Vancouver 310 West 4th Avenue Vancouver, BC V5Y 1G9 T: 604-708-8311 Toronto 42 Liberty St Toronto, ON M6K 3E7 T: 416-304-6403 Big Rock Brewery Inc. (TSX: BR) 17#18Appendix Big Rock Brewery Inc. (TSX: BR)#19History of Big Rock 1985 Big Rock was founded by Ed McNally - Western Canada's first Craft Brewery 1996 1997 2005 TODAY A retired lawyer and barley farmer, Ed saw an opportunity to offer Albertans an alternative to the corn syrup laced North American lagers utilizing Calgary's access to Rocky Mountain water and the provinces abundance of world-class barley Ed cut the ribbon on Big Rock's current Calgary location on 76 Avenue SE • • • Housing the best brewing equipment made in Canada, premium packaging equipment from Germany and enough capacity, at the time, to scale Big Rock into a dominate player on the still-fledgling North American Craft brewing scene Big Rock began trading on the TSX and at the time, was creating waves with export into 21 US states Achieving company highs that included the top selling Craft Beer brand in California, Grasshopper, before pressure from multi-nationals on US distributors created an environment where growth was no longer sustainable The exit from the US market and significant inter-provincial trade barriers left Big Rock with a facility built to supply the world, employees eager to work, and local suppliers anxious to see their volumes grow, yet very few markets to grow in - Big Rock pivoted it's business Following Ed's reduced involvement (2005) and eventual passing (2014), Big Rock went through several management team changes All trying to achieve organic growth in a vastly growing Craft market and ultimately complicating and confusing it's identity With new Big Rock management, led by Wayne Arsenault, the culture at Big Rock has been revitalized and the business is transitioning from a 'family-owned' business into a true 'public shareholder' company focused on value creation and sustainable growth With a formal management system instilled, ever-improving processes and an ever improving understanding of costs, Big Rock is positioned to take advantage of the capacity and scale of the assets Ed built and provide economic stimulus to the Canadian economy at a scale that is unachievable by most other independent brewers in Canada In a market where growth has stagnated, management believes the Corporation's future growth will be the driving force for Craft gaining market share in Alberta and Canada going forward Big Rock Brewery Inc. (TSX: BR) DIGGET Rock 19#20Current Snapshot Traded: Recent Price (as at 7/27/21): Basic Shares Outstanding: Market Cap (as at 7/27/21): Founded: Employees: Brands: Breweries/Brewpubs: 2020 Net Sales: Cash (as at 6/30/21): Total Credit Facilities: - total drawn as at 6/30/21 Big Rock Brewery Inc. (TSX: BR) Big Rock Today © BIG ROCK DATA GENUINE AGD TRADITIONAL MIC ANGUSH STYLE BOA ROCK CREEK CIDER APPLE CIDER BIG ROCK BREWERY GES TAG SPRING TSX: BR $5.89 6.91 million $40.7 million 1985 130+ CUTTHROAT VODKA White Peaks HARD STEEPED SODA -Tea.. וטטו טוע BREWERY 10 Calgary, Vancouver and Toronto $44.0 million $0.2 million $16 million $7.4 million 00 Big Rock BREWERY 20 20#21Historical Performance Summary $20.00 -Share Price (C$) Founder, Ed McNally, passes $15.00 $10.00 $5.00 -O-Big Rock AB Small Brewers International Brewers Dividend suspended, Vancouver brewery opens New Leadership: Wayne Arsenault NDP "Grant" mark- up structure: +60% mark-up increase Provincial mark-up to return to historical levels while sales volumes remain relatively flat 1.4 COVID-19 Pandemic 1.2 1 0.8 0.6 0.4 0.2 $0.00 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Source: Thomson Reuters ($000) 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 BR Sales Vol. (hl) 212,472 220,973 217,646 184,802 168,268 181,857 199,454 208,565 201,577 171,563 172,996 Net Revenue 45,130 45,183 46,057 41,587 36,755 39,594 43,126 46,573 48,748 42,653 43,984 Gross Profit Margin 54.1% 52.7% 54.1% 51.3% 48.5% 44.5% 43.2% 40.6% 42.7% 28.9% 37.5% EBITDA Margin 17.1% 15.0% 19.6% 15.9% 8.1% 4.1% 5.6% 4.1% 8.5% (2.5%) 11.6% Net Profit Margin 13.6% 5.6% 9.0% 6.1% 1.7% (2.7%) (1.1%) (2.2%) 0.7% (6.9%) (1.5)% Debt 3,383 2,683 2,042 5,136 8,844 6,416 5,775 6,415 4,157 Big Rock Brewery Inc. (TSX: BR) The business performance and financial position enables Big Rock to be opportunistic 21#22Heritage of Innovation A History of Innovations & Awards Founded on a tradition of innovation, starting with our founder Ed McNally who wanted to create better quality beers, with unique taste profiles BRIC HONO DOW LAGER 26 TRADIOLIAL ALC bid pock DTH= biGRock Binter big Rock CANADIAN INTERNATIONAL BEER AWARDS ALBERTA BEVERAGE AWARDS 2019 BEST IN CLASS CIBEERAWARDS.COM Big Rock Brewery Inc. (TSX: BR) WARTHOG ALBERTA 20 GOLD BEER WINNER 19 2020 Innovations, including but not limited to... ROCK CREE CIDEI UCHT FLAVOURED ROCK CREEK CIDER CIDER FLAVOURED CO CREA SAVEUR LEGE BIG ROCK SUMMER CRUSH 12X CANS/BOITES VARIETY PACK K CREEK BIG ROCK ACKRABB BIG ROCK BIG ROCK BIG ROCK GOSE GETTER PARADOX POOLSIDE WDERED DISH OTTAGE SPRIN RINGS VODKA WATER MIXED 12 PACK 9999 EST 人 ли 2018 S BEVERAGE VODKA WATER BIG ROCK PARADOX JUICY IPA BOWVALLEY CO OTTAGE SPRING co. VODKA SODA VLD CHERRY 3%a255 New Director of Brewing Operations and Brewmaster, Graham Kendall, brings over 30 years of industry and technical experience from AB InBev, Beam Suntory & Great Western Malting ✓ New marketing leadership ✓ New and growing entrance into RTD category ✓ Innovation-enabling capital plan ✓ Consumer-focused, data-driven innovation process Category Insights BOWVALLEY LAGER 7% STRONG 15 CANSX355 ML STRONG BEER BIERE FORTE BIG ROCK BREWERY Big Rock & Big Rock's Brands' Performance Customer Insights Portfolio Optimization Market Positioning DRAFT BIG ROCK ONDER THE TABLE ALGERIA GENUINE AGD RED BIG ROCK BREWERY LUD CLAFTED Partner Brands (Private Label) innovations 2021 Innovations... White Peaks HARD STEEPED -Tea TENED LIGHTLY SWEETENT ...and more to come! 22#23BIG ROCK BREWERY BIG ROCK BREWERY ROCK BIG ROCK BREWERY