JD Sports Results Presentation Deck

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April 2021

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#1UD JD Sports Fashion PLC Final Results April 2021 JD#2JD Results Overview Peter Cowgill, Executive Chairman PINK SODA#3Summary of Results Revenue EBITDA Depreciation Operating Profit Excl Exceptionals Finance Costs (incl Lease Interest) Profit Before Tax & Exceptional Items Divisional Profit - Sports Fashion Divisional Profit - Outdoor Group Funding Costs Proforma IAS 17 £m 6,167.3 649.3 (183.1) 466.2 (6.1) 460.1 469.5 (3.3) (6.1) 460.1 *Highlighted figures are IAS17 which are used internally to measure financial performance Jan 2021 Adjustment £m 340.9 (324.8) 16.1 (54.9) (38.8) (36.0) (2.8) (38.8) Reported IFRS 16. £m 6,167.3 990.2 (507.9) 482.3 (61.0) 421.3 433.5 (6.1) (6.1) 421.3 Proforma. IAS 17 £m 6,110.8 623.6 (151.8) 471.8 (6.2) 465.6 492.2 (20.4) (6.2) 465.6 Jan 2020 Adjustment £m 356.2 (311.1) 45.1 (71.9) (26.8) (23.7) (3.1) (26.8) Reported. IFRS 16 £m. 6,110.8 979.8 (462.9) 516.9 (78.1) 438.8 468.5 (23.5) (6.2) 438.8#4Five Year History Revenue (Em) EBITDA (£m) UK & ROI Europe North America Asia Pacific Profit Before Tax & Exceptional Items (Em) Proforma IAS 17 £m 649.3 Jan 2021 460.1 2,800.7 1,336.6 1,770.4 259.6 6,167.3 *Highlighted figures are IAS17 which are used internally to measure financial performance Reported IFRS 16 £m 990.2 421.3 Proforma IAS 17 £m 623.6 Jan 2020 465.6 2,836.6 1,412.8 1,601.4 260.0 6,110.8 Reported IFRS 16 £m 979.8 438.8 Jan 2019 Reported IAS 17 £m 2,334.8 1,205.1 956.6 221.3 4,717.8 488.4 355.2 Jan 2018 Reported IAS 17 £m 2,229.6 799.7 132.1 3,161.4 385.2 307.4 Jan 2017 Reported IAS 17 £m 1,791.5 545.0 42.2 2,378.7 308.6 244.8#5UD Financials Neil Greenhalgh, Chief Financial Officer THE NORTH FACE#6Revenue Bridge 6,500 6,000 EM 5,500 5,000 6,110.8 Revenue Jan 20 79.3 Acquisitions in Year 59.6 Feb (363.9) Mar - May (main COVID period) 124.1 Jun-Jul 240.7 Q3 (83.3) Q4 6,167.3 Revenue Jan 21#7Sports Fashion Summary Revenue to Jan 2020 (£m) Revenue to Jan 2021 (£m) Gross Profit to Jan 2020 (%) Gross Profit to Jan 2021 (%) Divisional Profit to Jan 2020 (£m) Divisional Profit to Jan 2021 (Em) Number of Stores End of Period UK & ROI 1,805.1 1,810.1 284.6 249.6 423 Premium Sports Fashion Europe Asia Pacific 801.9 792.2 47.4 (2.3) 345 231.9 259.6 6.2 13.7 69 North. America. (1) 1,320.4 1,534.7 68.0 146.6 684 (1) Being JD, Finish Line, Shoe Palace and Livestock in the United States and Canada (2) Being Fashion businesses including Footasylum (3) Being Sprinter (Spain), Sport Zone (Portugal), Chausport (France) and Aktiesport/Perry Sport (the Netherlands) (4) Being Finish Line concessions in Macy's department stores (5) Includes Gyms UK & ROI (2) 427.2 455.5 3.9 13.7 154 Other Fascias Europe (3) 610.9 544.4 18.2 (16.4) 431 Asia Pacific 28.1 (1.2) North. America (4) 281.0 235.7 26.2 25.3 290 Other Businesses (5) 190.3 175.8 15.2 3.3 Sports Fashion 5,696.8 5,808.0 47.4% 48.4% 468.5 433.5 2,396#8North American Summary Revenue Gross Profit % EBITDA Depreciation & Amortisation Proforma Operating Profit under IAS 17 Net Impact of IFRS 16 Reported Divisional Profit Reported Divisional Profit (£m) H1 (Em) H2 (£m) Finish Line /JD $m 1,893.0 222.1. (45.1) 177.0 (7.9) 169.1 131.3 66.9 64.4 Macy's $m. 303.5 36.6 (4.0) 32.6 32.6 25.3 6.5 18.8 FY to Jan 2021 Shoe Palace (1) $m 71.6 20.1 (0.9) 19.2 (1.4) 17.8 13.9 13.9 Livestock (2) $m (1) The Shoe Palace acquisition took place on 14 December 2020, the numbers reflect the 6 week period post acquisition (2) Acquired on 10 February 2020. The figures were converted from CAD to USD using an average YTD spot rate 12.8 2.2 (0.4) 1.8 1.8 1.4 0.4 1.0 Total $m 2,280.9 46.7% 281.0 (50.4) 230.6 (9.3) 221.3 171.9 73.8 98.1 Finish Line / JD $m 1,688.1 133.7 (42.2) 91.5 (4.7) 86.8 68.0 24.9 43.1 Macy's $m. 359.2 37.9 (4.4) 33.5 33.5 26.2 10.8 FY to Jan 2020 15.4 Shoe Livestock Palace $m $m Total $m 2,047.3 43.0% 171.6 (46.6) 125.0 (4.7) 120.3 94.2 35.7 58.5 MODY#9Outdoors Summary Revenue to Jan 2020 (£m) Revenue to Jan 2021 (£m) Gross Profit to Jan 2020 (%) Gross Profit to Jan 2021 (%) Divisional Profit/ (Loss) to Jan 2020 (£m) Divisional Profit/ (Loss) to Jan 2021 (£m) Number of Stores End of Period H1 £m H2 £m (1) Being Blacks, Millets and Ultimate Outdoors (2) Naylor's Equestrian was acquired on 17 November 2020 BORL (1) £m 153.4 123.9 1.3. (0.2) 155 Jan 2021 (16.8) 10.7 (6.1) Go Outdoors. £m 233.8 213.4 (23.8) (5.8) 69 Jan 2020 (20.1) (3.4) (23.5) Tiso £m 26.8 20.4 (1.0) (0.3) 13 Variance 3.3 14.1 17.4 Naylor's Equestrian (2) £m 1.6 0.2 3 Outdoor Total £m 414.0 359.3 41.9% 42.2% (23.5) (6.1) 240#10Q3: A "Clean" Period JD Finish Line / JD UK & ROI Europe United States Footfall (24.5%) (25.3%) (21.1%) LFL Conversion 28.5% 29.2% 12.7% Stores 4.5% (2.1%) 1.4% Online Participation Q3 Only 33.3% 22.0% 34.5%#11Balance Sheet Right of Use Asset Goodwill & Fascia Names Brand Licences & Owned Brands Other Intangibles Property, Plant & Equipment Other Fixed Assets & Investments Key Money & Store Deposits Deferred Tax Assets Stocks Debtors / Prepayments Net Cash Liabilities/Provisions Deferred Income On Lease Incentives Lease Debt Post IFRS 16 Jan 2021 £m 1,752.4 774.5 13.2 32.0 564.0 2.7 63.2 40.6 813.7 141.2 795.4 (1,566.7) (1,929.8) 1,496.4 Jan 2020 £m 1,854.1 368.4 13.3 32.0 566.0 2.6 47.9 811.8 183.9 429.9 (1,028.0) (1,992.7) 1,289.2 Pre IFRS 16 Jan 2021 £m 774.5 13.2 32.0 580.0 16.8. 63.2 32.2 813.7 184.3 795.4 (1,633.7) (124.2) 1,547.4 Jan 2020 £m 368.3 13.4 32.0 580.6 18.0 47.9 811.8 183.9 429.9 (1,041.8) (135.2) 1,308.8#12Cashflow Operating Profit (Pre Exceptional Items) Depreciation & Amortisation Repayment Of Lease Liabilities Lease Interest Decrease / (Increase) In Stocks Other Working Capital Movements Net Cash Inflow From Operating Activities Net Taxation Net Funding Interest Capital Expenditure (Incl Bespoke Software Development) Net Proceeds From Disposals Free Cash Flow Net Acquisition & Investments (Incl Debt Acquired) Group Dividends Subsidiary Shares Issued in the Period Acquisition and Divestment of Non-Controlling Interests Dividends To Non-Controlling Interests In Subsidiaries Net Cash Generation Year to Jan 2021 £m 482.3. 507.9 (285.2) (54.9) 63.5 130.7 844.3 (130.4) (6.1) (132.0) 2.1 577.9 (206.3) 0.3. (5.2) (1.2) 365.5 Year to Jan 2020 £m 516.9 462.9 (264.8) (71.9) (9.5) 56.5 690.1 (97.8) (6.2) (177.2) 3.1. 412.0 (89.3) (16.7) (1.3) 304.7#13Acquisitions Consideration Paid Net Debt Acquired Net Cash Outflow Fair Value of Shares as Consideration Deferred / contingent consideration Net Assets Acquired Goodwill & Fascia Names Right of use asset Tangible Fixed Assets Stocks Other Working Capital Income Tax Deferred Tax Lease Liabilities Interest Bearing Loans and Borrowings Minority Interest On Acquisition Livestock £m 6.4 0.8 7.2 1.8 0.6 9.6 9.6 0.5 0.5 0.5 (0.4) (0.3) (0.3) (0.5) 9.6 9.6 X4L Gyms £m 24.2 24.2 24.2 14.2 12.4 (1.5) (0.9) 24.2 24.2 Shoe Palace. £m 170.4 (1.4) 169.0 274.1 73.1 516.2 515.0 139.8 26.4 54.7 (47.2) (32.7) (139.8) 516.2 516.2 A Number of Names £m 3.3. (1.8) 1.5 1.5 3.0 1.9 0.1 0.2 0.4 0.5 (0.1) 3.0 3.0 Other £m 5.3 (0.9) 4.4 4.4 3.1. 2.8 1.3 5.0 (3.8) (0.1) (0.1) (2.8) (0.6) 4.8 (0.4) 4.4 Total £m 209.6 (3.3) 206.3 275.9 75.2 557.4 543.8 143.2 40.8 60.6 (52.4) (0.4) (34.0) (143.2) (0.6) 557.8 (0.4) 557.4#14Stocks Premium Sports Fashion Other Fascias Other Businesses Sports Fashion Outdoor TOTAL STOCKS UK & ROI Europe Asia Pacific North America UK & ROI Europe Asia Pacific (1) Principally Shoe Palace, £54.7m (2) Reflecting difference in exchange rates between period ends Jan 2020 £m 187.4 62.3 31.4 203.3 79.5 115.9 2.0 24.9 706.7 105.1 811.8 Acquisitions (1) £m 55.2 4.5 59.7 0.9 60.6 Cashflow £m 11.8 23.3. 0.5 (97.6) (3.3) (3.2) (2.0) 1.7 (68.8) 5.3 (63.5) FX Translation (2) £m 1.1. (1.0) 7.5 (2.8) 4.8 4.8 Jan 2021 £m 199.2 86.7 30.9 168.4 80.7 109.9 26.6 702.4 111.3 813.7#15Additional Investment in International Retail Retail Property Gyms Warehouse Projects Lease Premia, Key Money & Deposits Land & Buildings Other (2) Sports Fashion - UK & Ireland. Sports Fashion - International (excluding North America) Sports Fashion - North America Total Outdoor Kingsway Alicante Europe (1) Other Bury Head Office Alicante Office (1) European logistics developments (including Dublin) (2) Year to Jan 21 includes Multichannel and IT spend of £14.5m (Jan 20: £16.1m, Jan 19: £20.6m) Guidance to Jan 2022 £m 15.0 20.0 40.0 50.0 40.0 50.0 5.0 - 7.0 100.0 - 127.0 25.0 30.0 2.0 - 3.5 3.0 5.0 5.0 7.5 13.0 - 18.0 1.0 2.0 0.5 - 1.0 0.5 - 1.0 25.0 30.0 175.0 225.0 Year to Jan 2021 £m 15.2 34.4 21.0 2.9 73.5 6.9 4.0 5.3 3.2 1.0 0.4 2.3 35.4 132.0 Year to Jan 2020 £m 16.7 63.8 20.4 5.6 106.5 9.0 6.9 12.2 7.4 2.2 0.5 2.1 30.4 177.2 Year to Jan 2019 £m 36.2 47.3 12.0 11.4 106.9 9.4 5.6 36.1 2.4 1.1 0.5 1.9 27.1 191.0#16Effective Tax % Basic Tax Rate Net Non Deductible Expenses Non Qualifying Depreciation / Impairment Effect of Overseas Tax Rate Other Taxes Due (1) Prior Year Adjustments Other Split of Total Effective Tax Rate % UK Overseas (1) Other Taxes Due is mainly US state tax Operating % 19.0 1.9 1.1. 2.1 2.6 (2.1) 1.4 26.0 Jan 2021 Exceptionals % 1.5 1.6 3.1 Total % 19.0 3.4 2.7 2.1. 2.6 (2.1) 1.4 29.1 25.8. 32.0 Operating % 19.0 1.8 0.8 1.8 1.2 (1.2) 0.6 24.0 Jan 2020 Exceptionals % 1.7 2.3 4.0 Total % 19.0 3.5 3.1. 1.8 1.2 (1.2) 0.6 28.0 28.3 27.6

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