#1Management Update 2020 GAP 0 Px 1 10 Px Remove Grid Done + + B & 88 J t↓#2Safe Harbor Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, cumulative cohort collections, collections on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non- GAAP cost of revenue expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or FX neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Collections represent the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition- related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual. Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual, amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude capital expenditures associated with our new headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition- related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition- related expenses and amortization. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort collections, non-GAAP gross margin, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the full year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions, including through our Wix Partner Program; uncertainty surrounding the duration and severity of COVID-19 and its effects on our business, including changes in consumer dynamics shifting to online and increased GMV on our platform; our ability to create new and higher monetization opportunities from our premium subscriptions; our ability to enter into new markets, and attract new customer segments, and our ability to successfully enter into partnership agreements; our ability to maintain and enhance our brand and reputation; our prediction of the future collections generated by our user cohorts; our share repurchases made pursuant to our share repurchase plan; our ability to manage the growth of our infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function, including through the recent expansion of our Customer Solutions organization by engaging additional agents around the world to provide 24/7 support in nine different languages; the success of our sales efforts; customer acceptance and satisfaction of new products and other challenges inherent in new product development; changes to technologies used in our solutions; or changes in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2019 annual report on Form 20-F filed with the Securities and Exchange Commission on April 2, 2020. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. WIX#3Welcome Nir Zohar President and COO WIX#4Agenda Welcome Nir Zohar, President and COO Spotlight Discussions hosted by Nir Zohar Expanding our Platform Avishai Abrahami, Co-founder and CEO E-commerce Platform David Schwartz, VP Product Finance update Lior Shemesh, CFO Q&A WIX#5Avishai Abrahami Co-founder and CEO WIX#6Maps Cart Editors Infrastructure Calendar Video Player Web Components Menu Contact Form Rendering Payments Repeater WIX ADI For beginners Signup Database Hosting Gallery ~300 more WIX Editor For DIY and professionals Corvid by Wix Ascend Stores Restaurants Editor X For designers Caching User management Verticals Events Bookings Video & Music Data Services Security Roles & Permissions Forum Hotels Editors WIX Infrastructure (O#7Why Editor X? WIX#8Huge Untapped Opportunity 30M Creative Professionals Globally ~270K Users Building for Others on Wix Today Driving our Share: Invest in professional level products Creation products Business applications Infrastructure Partner Program Wix Marketplace Brand and marketing investment Source: Bureau of Labor Statistics 2019, County Business Patterns and Nonemployer Statistics 2018, Wix data WIX 8#9Users Building for Others are Rapidly Increasing on Wix ~270K Users Building for Others on Wix Today Multiplier to our growth: Purchase multiple subscription packages Higher vertical attach rate Build sites with higher transaction volume Higher retention Meaningful opportunity already on Wix - and growing fast Users Building for Others on Wix 300,000 200,000 100,000 0 Jan-18 Nov-20 WIX#10Professional Design Products - Competitive Landscape Designers Design Tools (Layers, Breakpoints, etc) Responsive Design Website Publishing Efforts Business Applications (Ecomm, Bookings, Restaurants, Events, etc) Infrastructure (CDN, maintenance, etc) Security Infrastructure Develop Your Application Editor X Click > Wix Click < > WWORDPRESS.ORG Developer - easy Plugins Depends on hosting company User responsibility SQUARESPACE Click Very limited < Xd Adobe XD Developer hard Not relevant Not relevant Figma Developer - hard Not relevant Not relevant WIX 10#11Corvid XIM#12Corvid Usage Continues to Grow 2.3M Users of Corvid Today Users of Corvid (in millions) 2.5 2.0 1.5 1.0 0.5 0 Oct'17 Nov'20 WIX 12#13Wix Marketplace Aggregating Supply and Demand across the Wix Ecosystem DIY users hire help for web design, development, SEO, etc. Wix DIY Users Users building sites for others on Wix Growth opportunities Our Freemium Model bolsters our Marketplace and creates a unique advantage WIX 13#14Maps Cart Editors Infrastructure Calendar Video Player Web Components Menu Contact Form Rendering Payments Repeater WIX ADI For beginners Signup Database Hosting Gallery ~300 more WIX Editor For DIY and professionals Corvid by Wix Ascend Stores Restaurants Editor X For designers Caching User management Verticals Events Bookings Video & Music Data Services Security Roles & Permissions Forum Editors WIX Infrastructure 14#15eCommerce as a Platform David Schwartz VP Product WIX#16Wix eCommerce as a Platform WIX Stores Cart Checkout Scheduling WIX Fitness Order Management WIXADI For beginners WIX Events Shipping Fullfillment Logistics Delivery WIX Restaurants Wix Payments Wix POS Currency Tax calculations WIX Editor For DIY and professionals Corvid by Wix Wix infrastructure WIX Hotels Wix Bookings Loyalty Gift Cards Coupons Analytics Editor X For designers WIX 16#17Fitness Solution Core Attack Fitness Fitness Club Fitness club in the UK Shifted to virtual sessions with Zoom Keeps a hybrid training model - online & physical Sells branded merchandise, fitness clothing & equipment ATTACK ATTACK As featured for Lucozade Sport Read More £2.99 Book Now CORE CYCLE CORE CYCLE ONLINE CLASS Class Bike Based Fitness Read More Core Attack Scrunchie Book Now CORE CARDIO High waisted Scrunch Bum Leggings w/Honeycomb effect CORE CARDIO LIVE Running Cycling Skipping. Take part your way Read More £2.99 Book Now High Stretch Seamless Faded Legging Best Seller UMMU CORE ATTACK Core Classic Hoodie WIX 17#18WiX eCommerce Introducing Wix POS ● One platform One payment system True omni-channel solution Mobile POS WIX 18#19Finance Update Lior Shemesh CFO WIX#20↑ Solid Growth in 2020 Driven by our Strengthening Subscription Model and an Emerging Transaction Model Recent Investments in Marketing, Product and Support Demonstrate Strong Returns We are Prioritizing Top Line Growth, and We Plan to Continue Organic Investment to Increase Growth WIX 20#21Complementary Financial Models Driving Durable Growth Strengthening Subscription Model Emerging Transaction Model WIX 21#22Strong Overall Top Line Growth in 2020 Collections 3 consecutive quarters 30%+ y/y collections growth Strong incremental collections growth Collections ($ millions) $227 $249 $266 $281 +30-35% y/y Note: Q4¹20 guidance as provided on Nov 12, 2020 $295-305 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20E Revenue ● Accelerating revenue growth y/y in 2020 Exiting Q4 at >30%+ y/y growth Revenue ($ millions) $205 $216 $236 $254 Q4'19 Q1'20 Q2¹20 Q3'20 +30-32% y/y $266-271 Q4'20E WIX 22#23Digging Deeper: recent cohorts demonstrate the returns of our investments Newest User Cohorts Larger and Growing Faster Cumulative Collections from Q2 User Cohorts ($ millions) $140 $120 $100 $80 $60 $40 $20 $0 $55 1 2 3 4 $70 5 $105 $118 6 7 8 Number of Quarters Passed 9 10 11 12 13 14 -Q2'17 -Q2'18 <<-Q2'19 Q2'20 Note: Data as of September 30, 2020. Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from Flok, DeviantArt and Wix Answers. WIX 23#24The opportunity of Business Verticals WIX#25Quarterly collections from business verticals growing 2x fas compared to overall growth Quarterly Collections since Q1'18 (indexed to 100) 400 350 300 250 200 150 100 50 0 All Business verticals Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Growth driven by: ● Higher priced subscription packages Higher adoption of business solutions Monetization via transaction volume WIX 25#26The opportunity of Users Building for Others WIX#27Huge Untapped Opportunity 30M Creative Professionals Globally ~270K Users Building for Others on Wix Today Driving our Share: Invest in professional level products Creation products Business applications Infrastructure Partner Program Wix Marketplace Brand and marketing investment Source: Bureau of Labor Statistics 2019, County Business Patterns and Nonemployer Statistics 2018, Wix data WIX 27#28Collections from users building for others generating compounding returns Cumulative Collections from Q1'19 User Cohort (indexed to 100) 800 700 600 500 400 300 200 100 0 1 -Users Building for Others -All Users 2 3 5 4 Number of Quarters Passed 6 7 Growth driven by: Purchasing multiple subscription packages Higher vertical attach rate Building sites with higher transaction volume Higher retention Growth of number of users building sites for others is accelerating: -3x in Q3 2020 on a y/y basis Collections growing faster than overall collections: ~2.5x since Q1 2019 WIX 28#29The Opportunity of Existing Cohorts WIX#30Looking back 1 year... Q1'10 Q3'19: $6.1 Billion Expected future collections over next 8 years from existing cohorts Q3'10 Q1'11 Q3'11 Q1'12 Q3'12 ■2010 Q1'13 Q3'13 ■2011 Q1'14 Q3'14 Q1'15 Q3'15 Q1'16 Q3'16 Q1'17 2012 ■2013 Q3'17 Q1'18 Q3'18 2014 Q1'19 Q3'19 Q1'20 2015 Q3'20 Q1'21 Q3'21 Q1'22 Q3'22 Q1'23 Q3'23 2016 ☐2017 Q1'24 Q3'24 Q1'25 2018 Q3'25 Q1'26 Q3'26 2019 Q1'27 WIX 30#31Successful Investments are Driving Increased Expected Cohort Collections Actual and Potential Future Collections From Q1'10- Q3'20 Cohorts Q3'20: $11.8 Billion Expected future collections over next 10 years from existing cohorts Q1'10 Q3'10 Q1'11 Q3'11 Q3'12 Q1'12 Q1'13 Q3'13 Q1'14 Q3'14 Q1'15 Q3'15 Q1'16 Q3'16 Q1'17 Q3'17 Q1'18 Q3'18 Q1'19 Q3'19 Q1'20 Q3'20 Q1'21 Q3'21 Q1'22 Q3'22 Q1'23 Q3'23 Q1'24 Q3'24 Q1'25 Q3'25 Q1'26 Q3'26 Q1'27 Q3'27 ■2010 ■2011 2012 2013 ■2014 2015 2016 2017 2018 Q1'28 Q3'28 2019 Q1'29 Q3'29 Q1'30 2020 Note: Data represents actual Collections from Q1'10- Q3'20 cohorts since creation and forecasted future cumulative collections through Q3'30, based on current cohort behavior. Beginning in Q3 2020, we included expected future collections from Wix Payments Q3'30 WIX 31#32Investing Into Growth WIX#33Investing into Growth Customer Care Accelerating investment in 2021 as we continue to hire Experts Infrastructure Investment to continue through 2021 as we address increased demand Invest to meet future demand More Languages Product Training Invest to meet future demand Top-rate performance Robust security R&D Accelerating y/y growth of investment in 2021 as we continue to hire talent Marketing Investment continues but returning to normalized / pre- COVID y/y growth New product development Existing product enhancements Product localization Brand building User acquisition TAM expansion to users building for others WIX 33#34Healthy Gross Margin Model Continued Investment in Care and Infrastructure: past investments have already proven to generate growth Mix Evolution: as our Collections and Revenue mix evolve toward Business Solutions Creative Subscriptions - GM% Business Solutions - GM% Current Near term (exiting 2020) (2021) 79-80% 29-30% 76-79% ~20-25% Long term 80%+ ~35-40% Full year impact of significant Care hiring in 2H 2020 impacting GM% near term Upfront investments to return growth over time Expecting mix of Business Solutions toward Wix Payments Margins to normalize with scale of Wix Payments and growth of other products WIX 34#35We expect our Collections growth for 2021 to be 28-30% WIX#36Appendix WIX#37Reconciliations in millions Revenues Deferred Revenue Collections in millions Cumulative Cohort Revenues in 000s Q4'20 Outlook $266-271 million Revenues Cumulative Cohort change in deferred revenues $295 305 million Cumulative Cohort Collections Collections $29-34 million Change in deferred revenues $972 977 million $118-123 million $1,090 1,100 million Q2'17 $105 $13 FY'20 Outlook $118 Q4'19 $204,588 $22,095 $226,683 Q2'18 $89 $16 $105 Q1'20 Q2'19 $32,871 $53 $17 $70 Q2'20 $29,792 Q2'20 $248,858 $265,851 $26 $29 $215,987 $236,059 $254,180 $55 Q3'20 $26,761 $280,941 WIX 37