#1EARNINGS SLIDES Third Quarter 2019 November 14th 2019 Wix.com O#2Safe Harbor Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, cumulative cohort collections, collections on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP net income (loss) per share and free cash flow (collectively the "Non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual. Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual, amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see "Reconciliation of GAAP to Non-GAAP Financial Measures" below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company has not reconciled its free cash flow guidance to net cash provided by operating activities because net cash provided by operating activities is not accessible on a forward-looking basis. Items that impact net cash provided by operating activities are out of the Company's control and/or cannot be reasonably predicted. Accordingly, a reconciliation to net cash provided by operating activities is not available without unreasonable effort. The Company has also not reconciled future collections over the next eight years from existing user cohorts. Items that impact future revenue and deferred revenue over an eight year period cannot be reasonably predicted. Accordingly, a reconciliation to revenue is not available without unreasonable effort. Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the full year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions including through the launch of our Wix Partner Program; our ability to create new and higher monetization opportunities from our premium subscriptions; our ability to enter into new markets, and attract new customer segments, for example through our recent strategic partnership with NTT Town Page and our partnership with a Japanese payment provider, intended to expand our reach to customers in Japan; our ability to maintain and enhance our brand and reputation; our prediction of the future collections generated by our user cohorts; our share repurchases made pursuant to our share repurchase plan; our ability to manage the growth of our infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function, including through the recent expansion of our Customer Solutions organization by engaging additional agents around the world to provide 24/7 support in nine different languages; the success of our sales efforts; customer acceptance and satisfaction of new products and other challenges inherent in new product development; changes to technologies used in our solutions; or changes in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2018 annual report on Form 20-F filed with the Securities and Exchange Commission on April 9, 2019. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. 2#3Q3 2019 Results#4Strong revenue growth Revenue ($ millions) $111 Q3'17 $119 Q4'17 $138 Q1'18 $146 Q2'18 Note: 2019 guidance as provided on November 14, 2019 $156 Q3'18 $164 Q4'18 $174 Q1'19 $185 Q2'19 26% Y/Y $197 Q3'19 $142 2014 $204 2015 $290 2016 $426 2017 $604 26% Y/Y $761 -763 2018 2019E 4#5Strong collections growth... Collections ($ millions) $120 Q3'17 $132 Q4'17 $160 Q1'18 $160 Q2'18 Note: 2019 guidance as provided on November 14, 2019 $163 Q3'18 $176 Q4'18 $200 Q1'19 $200 Q2'19 26% Y/Y $206 Q3'19 $171 2014 $242 2015 $342 $484 2016 2017 $658 2018 26% Y/Y $828 -831 2019E 5#6...combined with robust free cash flow generation Free Cash Flow* ($ millions) $19 Q3'17 $20 Q4'17 $21 Q1'18 $24 Q2'18 $24 Q3'18 $33 Q4'18 $30 Q1'19 $31 Q2'19 23% Y/Y $29 Q3'19 $15 $36 $71 2015 2016 2017 Note: 2019 guidance as provided on November 14, 2019 *Net cash provided by operating activities for Q3 2019 was $36.1 million, while capital expenditures totaled $6.8 million, leading to free cash flow of $29.2 million $102 22- 24% Y/Y $124 -126 2018 2019E 6#7User and subscription bases continue to grow 54 Registered Users (millions, at End of Period) 58 63 Q3'14 Q4'14 Q1'15 68 Q2'15 72 77 82 87 Q3'15 Q4'15 Q1'16 Q2'16 92 97 103 109 114 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 119 125 131 137 142 148 17% Y/Y 154 160 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 1.1 1.2 Premium Subscriptions (millions, at End of Period) 1.4 Q3'14 Q4'14 Q1'15 1.5 Q2'15 1.6 1.8 1.9 2.1 2.3 2.5 2 2.7 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 2.9 3.1 Q2'17 Q3'17 3.2 3.5 Q4'17 Q1'18 3.7 3.8 Q2'18 Q3'18 Note: Users and Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker. Beginning in Q1 2019, in reporting Registered Users we began to exclude users that initially registered to Wix through non-website products and had not yet begun the process of building a website.. Once a user that initially registered through a non-website begins the process of building a website on Wix, that user will be counted as a Registered User as of that period. In Q2-Q4 2018, we included these users in our Registered Users calculation, as the number was immaterial in each of those quarters 4.0 Q4'18 4.2 Q1'19 4.3 Q2'19 7 15% Y/Y 4.4 Q3'19#8Increasing monetization of user cohorts Cumulative Collections from Q1 User Cohorts ($ millions) $105M Q1'19 Q1'18 Q1'17 Q1'16 Q1'15 Q1'14 Q1'13 Q1'12 Q1'11 Q1'10 $45M $83M $107M $104M Number of Quarters Passed $108M Note: Data as of September 30, 2019. Excludes collections from Flok, DeviantArt, Wix Answers and Wix Logo Maker $82M I I I The growth in cumulative collections continues to accelerate. Collections for the first 3 quarters of Q1'19 cohort were $45M 10% higher than the first 3 quarters of Q1'18 $41M -- Q1'19 Q1'18 $35M $45M $0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 $41M 8 $25M#9Continued growth of ARPS Average Annual Revenue per Subscription $143 Q2'17 $146 Q3'17 $150 Q4'17 $154 Q1'18 $157 Q2'18 I I I I I ACPS¹ is an early indication of success in driving even higher $ per sub $164 $162 $174 $176 $178 Q3'18 $168 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'18 $168 $200 Q1'19 $217 $171 $228 Q2'19 $247 $175 Q3'19 Note: ARPS is defined as total revenue over last four quarters / average number of premium subscriptions over last four quarters. Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker ¹ACPS (Average Collections per New Annual, Full-priced Subscription in the US) includes collections only from new yearly subscriptions purchased in the US and paid in USD, excluding collections from subscriptions purchased on sale days or using coupons. We show this data to illustrate the early signs of a trend that we believe will continue, however this represents a small portion of our total business 9#10Consistent cohort behavior over the long term Active Premium Subscriptions from Q1 User Cohorts New Registered Users Q1'19-6.6M Q1'18 5.9M Q1'17- 5.9M Q1'16-5.3M Q1'15-4.6M Q1'14 - 4.1M Q1'13-3.7M Q1'12-2.7M Q1'111.8M Q1'10 -0.9M 214K 213K 179K 127K 103K 92K 62K 34K 30K 19K 1 2 266K 3 4 5 6 7 233K 8 9 10 11 194K 12 13 14 15 156K 16 Retention among cohorts remains strong, even in light of recent pricing changes 17 18 19 124K 20 21 22 106K Number of Quarters Passed 74K Note: Data as of September 30, 2019. Users and Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker 33K 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 26K 38 39 18K 10#11Existing cohorts are a growing source of future collections Actual and Potential Future Collections From Q1'10- Q3'19 Cohorts I Q1'10 $6.1 Billion Future collections from existing cohorts (up 24% y/y) Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q3'20 Q2'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Note: Data represents actual Collections from Q1'10- Q3'19; cohorts since creation and forecasted future cumulative collections through Q2'27, based on current cohort behavior Q4'25 Q1'26 Q2'26 Q3'26 Q4'26 Q1'27 || || Q2'27 11#12Efficient marketing based on 7-9 month TROI One Time Marketing, Ongoing Collections After 3 Quarters 0.8x $55 $45 Q1'19 Cohort Marketing Cost ($ million) After 7 Quarters 1.9x $44 $83 Q1'18 Cohort Cohort Net Collections ($ million) After 11 Quarters 3.3x $32 $105 Q1'17 Cohort After 15 Quarters 4.4x $25 $107 Q1'16 Cohort ... After 19 Quarters 5.5x $19 $104 Q1'15 Cohort Note: Data as of September 30, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes only direct marketing and related costs associated with the acquisition of users. Cohort Net Collections do not include Flok, DeviantArt, Wix Answers and Wix LogoMaker 12#13Healthy mix of annual and monthly subscriptions % of Gross New Subscriptions 64% 36% 68% 32% Q3'17 Q4'17 67% 33% 67% 33% 66% 34% Q1'18 Q2'18 Q3'18 - 1 Year or Longer 69% 31% 67% Monthly 33% 67% Note: Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker 33% 67% Q4'18 Q1'19 Q2'19 Q3'19 33% % of Total Subscriptions 17% 83% 1 Year or Longer Note: Data as of September 30, 2019 Monthly 13#14Prior cohorts continue to convert % of Gross New Subscriptions by Prior and Current User Cohorts 60% 40% Q3'17 62% 38% Q4'17 59% 41% Q1'18 61% 39% Q2'18 61% Note: Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker 39% Q3'18 Prior user cohorts 63% 37% Q4'18 Current user cohort 60% 40% Q1'19 63% 37% Q2'19 63% 37% Q3'19 14#15Increasing geographic penetration FX-Neutral Revenue by Geography (% of total) 9% 3% 17% 71% 2010 Asia and others Latin America Europe 13% 7% 25% 55% Q3'19 North America Note: Q3'19 Revenue by Geography and Y/Y change based on constant FX rates from Q3'18 23% Y/Y 13% Y/Y 25% Y/Y 31% Y/Y Growth Rate vs. Q3'18 (Constant currency basis) 15#16APPENDIX#17Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenue Change in deferred revenue Collections in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow 2017 Q4 Q3 $111,031 $118,545 $9,088 $13,658 $120,119 $132,203 in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenue Cumulative Cohort Collections 2017 Q3 Q4 $22,063 $24,941 ($3,128) ($5,386) $18,935 $19,555 2018 Q1 Q4 Q2 Q3 $137,775 $146,132 $155,600 $164,197 $21,880 $13,763 $7,177 $11,861 $159,655 $159,895 $162,777 $176,058 2018 2019 Q3 Q1 Q2 $174,290 $185,419 $196,791 $26,089 $14,144 $9,069 $200,379 $199,563 $205,860 Q1 Q2 Q3 Q4 $24,779 $27,268 $27,607 $36,055 ($3,358) ($3,411) ($3,916) ($3,391) $21,421 $23,857 $23,691 $32,664 2014 2015 2016 2017 2018 FY FY FY FY FY $141,841 $203,518 $290,103 $425,636 $603,704 $29,414 $38,169 $51,966 $58,353 $54,681 $171,255 $241,687 $342,069 $483,989 $658,385 2019 Q1 Q2 Q3 $35,074 $37,180 $36,073 ($5,028) ($6,426) ($6,846) $30,046 $30,754 $29,227 Q1'10 Q1'11 Q1'12 Q1'13 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Q1'19 $24 $34 $39 $78 $102 $97 $98 $94 $70 $30 $1 $1 $2 $4 $6 $7 $9 $11 $13 $15 $25 $35 $41 $82 $108 $104 $107 $105 $83 $45 2016 2017 2018 FY FY FY $40,573 $83,052 $115,709 2015 FY $20,876 ($6,342) ($4,415) ($12,369) ($14,076) $14,534 $36,158 $70,683 $101,633 Note: non-GAAP items exclude the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs and acquisition-related expense. Numbers may not add due to rounding. 17