#1WPP WEBINAR HOSTED BY GROUPM MAY 27 2021 CHRISTIAN JUHL GLOBAL CEO groupm 40 DEMET IKILER CEO, EMEA HOME KIRK MCDONALD CEO, NA#2TODAY'S AGENDA 1 2 Marketplace Perspective Business Overview 3 4 Growth Q&A groupm#3MARKETPLACE PERSPECTIVE groupm MEET 3#4WHAT ADVERTISERS ARE LOOKING FOR TODAY Powerful performance & commerce models for growth Integrated e-commerce & DTC expertise / execution Ownership of their data assets, with scope to apply them across all channels & partners Increased efficiencies, derived from off-shoring & automation A unified global technology & data solution Proprietary products designed to give them advantage More sophisticated analytics & performance capabilities Different remuneration groupm models, with transparency & accountability 4#5BUSINESS OVERVIEW groupm 6 5#6WHO WE ARE GroupM is the world's leading media investment company. groupm 6#7LASTING RELATIONSHIPS WITH 80% OF THE WORLD'S BIGGEST ADVERTISERS AUTOMOTIVE Ford 25 Years VOLVO 7 Years 4 Years DIGITAL PLATFORMS Google Tencenti f 16 2 Years Years 5 Years CPG B (BAYER) L'ORÉAL Unilever 25 12 13 Years Years Years adidas 2 Years APPAREL 19 Years LVMH 3 Years TELECOMS sky 3 Years BT 3 Years LUXURY 3 Years RICHEMONT TIFFANY & Co. 6 Years FOOD MARS Nestlē 16 20 Years Years Uber 9 Years groupm ebay 9 Years Mondelēz. International DIGITAL SERVICES 2 Years indeed 7 Years 8#8WE'RE THE #1 PARTNER TO THE WORLD'S LEADING PLATFORMS Google amazon Linked in groupm Alibaba.com 9#9WE BELIEVE: As the market leader we have a duty to shape our industry for the better. groupm 10#10We're helping to create a new era in media where advertising works better for people. groupm 11#11Quality advertising experiences Transparency and prevention of fraud Privacy, and the ethical use of data </> Machine managed inventory ●●● Brand safety and viewability Diversity, inclusion and opportunity groupm 12#12Over the last 15 months we've our business to re-engineered stay ahead of the market. groupm 13#13Agency networks Group shared services Group business support PUTTING IN PLACE A CONSISTENT, SIMPLE OPERATING STRUCTURE MINDSHARE GroupM Services kinetic People mediacom Wavemaker® essence Business Intelligence CHOREOGRAPH MOTION CONTENT GROUP Tech Backbone & Data Lake Finance Facilities XAXIS F:NECAST m/SIX GroupM Investment Operations & Legal Marketing groupm Governance Global, Regional, Local Agency Leadership Regional & Local GM Leadership Global Discipline Leadership Global Discipline Leadership 14#14WITH CLEAR DIFFERENTIATION IN SIX KEY AREAS OUR OPEN ARCHITECTURE BRAND SAFETY & DATA ETHICS LEADERSHIP FOCUS ON CLIENT OUTCOMES DIVERSITY OF THOUGHT & TALENT SUPPORT FOR ALL COMMUNITIES CHOICE OF 4 DISTINCT AGENCY NETWORKS 15#15AND CONTINUED INVESTMENT IN THE FUTURE 100011 010111 011100 Continued operational evolution to complete the global model for consistency & efficiency Investment in capabilities that drive marketer performance, including e-commerce / DTC & addressable content production A future proofed data and technology offering Hub & automation programs that unlock efficiencies to fund innovation Diversity, Inclusion & Opportunity initiatives that are making our workforce globally representative groupm 16#16GROWTH groupm#17$5.6B IN NEW BILLINGS SINCE 2020, 3X OUR NEAREST COMPETITOR. airbnb JAN Hasbro FEB DOORDASH Tencent 腾讯 novo nordisk BBVA DURACELL MAR Zoopla W W Sainsbury's APR MAY Pernod Ricard Project Phoenix JUN THE NORTH FACE ROGERS. THE CIRCLE K וני וח JUL Coca-Cola (ASEAN) xiaomi.com Zespri KIWIFRUIT COMPANY Uber AUG SEPT OCT vistaprint TOTAL NOV Walgreens Boots Alliance CHASE VIACOMCBS Domino's groupm DEC JAN '21 APR '21 I ESSILOR SEEING THE WORLD BETTER AMERICA'S NAVY → bumble 18#18FUTURE GROWTH Post-Cookie Creativity Responsible Investment Finecast Commerce Choreograph groupm 19#19ENABLING CREATIVITY IN A POST-COOKIE ERA. F#20Personalized ads without personal data. IGN Click here to play great games. WADE STADIA next NBA 2K20 On the cou NBA 2K20 a dazzling experience that matches the energy and presentation of its real- life counterpart Enhanced footwork, dribbling, and player spacing help improve an aleyy foundation. However, outside of the surprisingly well-written story mode, NBA 2K20 oses its focus off of the court. NBA 2K20 excels at recreating the pro game, but opportunities to purchase microtransactions exist at nearly every corner, and complex modes like MyLeague are given far too litt attention. In the matches I've played online, I found NBA 2K20 to be pretty good player-versus-player ting. as it punishes arcade-style play and rewards playing strategically and to a team's strenguns. Even the matches where my opponent clearly didn't have a great connection resulted in minimal amounts of latency, but it is noticeable-especially given the precision of the controls. All the time I spent in 2KU really paid off, as it was easy to notice which players hadn't taken the time to learn the ins and outs. It is more fun than ever to beat down online opponents. player-versus-player gameplay essence OUTPERFORMED Generic ads by every metric. 1000% Improvement since 2019. groupm Google Pegasus 21#21RESPONSIBLE INVESTMENT BRAND SAFETY DATA ETHICS DESI RESPONSIBLE JOURNALISM SUSTAINABILITY M M MM m groupm M M M M M#22OUR RESPONSIBLE INVESTMENT FRAMEWORK. BRAND SAFETY & SUITABILITY DISPLAY VIEWABILITY STANDARD VIDEO VIEWABILITY STANDARD GLOBAL ALLIANCE FOR RESPONSIBLE MEDIA (GARM) • RADAR VIEWABILITY AND BRAND SAFETY BENCHMARKING TOOL ● GROUPM PREMIUM SUPPLY Coming in Q3, 2021: Quality Media Initiative Tool 2014 Established GroupM Display Viewability Standard 2015 DATA ETHICS DIVERSITY, EQUITY & INCLUSION DATA ETHICS COMPASS 2016 Established GroupM Video Viewability Standard MEDIA INCLUSION INITIATIVE NEW MAJORITY READY COALITION MULTICULTURAL MARKETPLACES INCLUSIVE INCLUSION LISTS Created the first Global Brand Safety Office/Service RESPONSIBLE JOURNALISM 2019 Responsible Media RESPONSIBLE JOURNALISM MARKETPLACES INCLUSIVE INCLUSION LISTS Co-founded Global Alliance for PRODUCTS/TOOLS Launched RADAR Viewability & Brand Safety Bench marking tool Launched New Majority Ready SUSTAINABILITY 2020 News Marketplaces STANDARDS CARBON CALCULATORS: ROLLOUT IN TOP MARKETS NET ZERO MEDIA PLANS BY 2030 Launched GroupM Premium Supply Launched Multicultural and Responsible groupm Developed Data Ethics Compass ALLIANCES 2021 SOLUTIONS Launched WPP Net Zero Sustainability Commitment Launched Media Inclusion Initiative and DVA.#23F:NECAST 24#24THE TV LANDSCAPE IS CHANGING TO BECOME 'STREAMING FIRST'. TV VIEWING EVOLVING AND EXPANDING ACROSS AUDIENCES PROLIFERATION OF CONNECTED DEVICES CHAS ANY ака entr EXPLOSION OF STREAMING SERVICES AND CONTENT SAMSUNG TV Plus tv+ PLUTOⓇ Xumo iflix BINGE Oviu tubi DISNEY+ peacock HBOmax STRICTER PRIVACY REGULATION GDPR NEW ADDRESSABLE TV ADVERTISING SOLUTIONS ar OPEN ADDRESSABLE READY d-force sky ADSMART ONE PLATFORM™ NBCUniversal PLANET (V) F:NECAST#25WE BUILT FINECAST TO HELP CLIENTS ADDRESS THIS COMPLEXITY. Finecast - a single access point to the entire modern TV ecosystem The broadest access to addressable TV advertising supply across all major platforms The largest source of unified audience data available for TV targeting f Delivered along premium, viewable and brand safe TV content Holistic planning across the whole fragmented TV marketplace (proprietary solution) The future of TV advertising will be all about close strategic partnerships, underpinned by technology and data F:NECAST#26WE'RE MAKING THE WORLD'S STRONGEST MEDIA COMMERCE OFFERING EVEN STRONGER. 1 ORGANIZATIONAL INVESTMENT New leadership and investment in our commerce staffing to meet demand. 2 PRODUCTS & TECHNOLOGY Investment in products that will make retail media advertising work better for people. 3 MEDIA PARTNERSHIPS Strategic partnerships with scaled media partners, like Google, Facebook, Twitter. 4 groupm RETAIL PARTNERSHIPS Expanding partnerships with retailers that enable distribution, like Amazon, Lazada, Walmart, Kroger, and more. 27#27CHOREOGRAPH WPP's global data company; operated by GroupM#28OUR DATA DIFFERENTIATION X CLIENTS OWN THEIR FIRST-PARTY DATA We do not stand between our clients and their customers - we work to connect them. Our data solutions create a more sustainable model for the future of data- based businesses, allowing marketers to create better experiences, better businesses, and differentiated customer journeys. CHOREOGRAPH WE DON'T USE DATA WE DON'T NEED The pressure to build data-based businesses has led many companies to collect more customer data than they need. We help companies clarify the specific data they need and its role in delivering what customers want, creating a shared understanding between consumers and brands that deepens trust. WHAT YOU HAVE TODAY, READY FOR TOMORROW Software solutions should continuously update and upgrade. To support this at system level, we link and coordinate the best technology partners the market has to offer. This empowers businesses, freeing marketers to focus on their customers.#29Q&A 1 10. 1 0110 0 0 1,1 10A0 1 0 1 1 1 1 1 1 1 1 000 1 1 0001 0 1 1 0 1 0 10 0 1 0 0 0 0 0 0 0 1 0 1 0 0 001 0 10 1 1 1 1 1 0 0010 0 001 1 1 010 10 01 101 1 О 0 1 1 0.0 11 0 1 1 110 0 0 0 0 0 1 1011 0 0 0 0 0 1 1 1 1 0 1 1010 1 1 1 0 0 1 0 1 10010 10 11 00000 0 1 1 10 0 1 1000 1 000 1 0 0001 0 0 1000 0 0 10 0101 1 110 00 101 11 0 0 1 11 1 1 0 1 11 О 0 1 0 0 0 0 0 1 0 1/ 0111 0 0 1 1 0 1 05 010 010 0 0 10 10 0110 0101 0110 10 0101 0 0 11 0 1 1100 1 ооооо 1 1 0 1 00 1 1 1 0 11 10 0 0 1 1 100 О 01 1 1 1 О 1 1 1 О#30THANK YOU groupm 31