#1HYPEBEAST FY 21/22 Interim Results December 2021 150.HK#2r HK$ Hypebeast Ltd. 150.HK FY21/22 Interim Overview - Record High 1H Performance 500M 375M 250M 125M OM HYPEBEAST 143M 77M 1H17/18 ↑ 256M Total Revenues . 126M 1H18/19 401 M 187M 1H19/20 Gross Profit Revenue Tremendous growth in new clients and contract signings in 1H • 1H driven by US & EMEA resurgence Six months ended 30 September 2021, 1H2022 Interim Financial Report 285M 128M 1H20/21 441M 258M 1H21/22 Revenues Gross Profit Gross Profit Margin Selling & Marketing Expense Admin & Operating Expense Net Profit Net Profit Margin Basic EPS (HK cents) Diluted EPS (HK cents) Gross Profit Margin Margin savings from streamlined cost-efficient campaign production • E-commerce & Retail segment improved sell-through rate on full priced items ↑ 1H21/22 (HK$M) 441 258 59% 71 93 63 14% 3.07 3.06 . 1H20/21 (HK$M) 285 128 45% 50 54 21 7% 1.03 1.02 % change 55% 102% 42% 72% 200% Net Profit Tripling Y.o.Y. & 200% growth Sustainable and scalable improvements in cost structure 198% 200% Overview 12#3r HK$ Hypebeast Ltd. 150.HK New Contract Signings and Larger Deal Sizes Fuel Media Growth through 1H 400M 300M 200M 100M OM HYPEBEAST Media Revenues 156M 75M 1H18/19 Media Gross Profit 262M 125M 1H19/20 Six months ended 30 September 2021, 1H2022 Interim Financial Report 173M 87M 1H20/21 327M 207M 1H21/22 15.6M Average Monthly Active User¹ +54% Increase in Signed Contract Value³ 28.1M Social Media Followers² 9% vs 30 Sep 2020 784 Number of Signed Contracts 70% vs 1H20/21 1. Average figures during the six months ended 30 September 2021 2. Number of social media followers as at 30 September 2021 3. Percentage change in total dollar value of media contracts signed versus 1H20/21 Media | 3#4Hypebeast Ltd. 150.HK Developed Strong Brand Category Diversification Inroads, Expansion Across All Brand Categories Client industry base diversified during COVID-19 with Non-Endemic Brands New client category extension into Blockchain Companies, Consumer Packaged Goods, Quick Service Restaurants Endemic NIKE X LOUIS VUITTON p MONCLER LOEWE HYPEBEAST adidas GUCCI TIFFANY & Co. CONVERSE Non-Endemic NBA LEXUS SAMSUNG prime video ebay coinbase VETRESKA 未卡 Six months ended 30 September 2021, 1H2022 Interim Financial Report SQUARE ENIX 1H21/22 Total Signed Contract Value by Category¹ Non-Endemic 46% Endemic F&B 9% Beauty & Cosmetics 4% Technology & Consumer Electronics 8% Entertainment & Gaming 7% Others 18% Non-Endemic Fashion, Sportswear, Accessories 16% Luxury 14% Footwear 24% 1. Total signed contract value refers to total dollar value of media contracts signed Endemic 54% Media 14#5HK$ Hypebeast Ltd. 150.HK Improvements in Product Curation, Streamlined E-Commerce & Retail Operations, Margins Improve to 45% 150M 100M 50M OM HYPEBEAST 100M 51M 1H18/19 139M 62M 1H19/20 E-Commerce & Retail Revenues 113M 41M 1H20/21 114M Six months ended 30 September 2021, 1H2022 Interim Financial Report 51M 1H21/22 E-Commerce & Retail Gross Profit Curate & Improve Product Offering HK$1,930 HK$1,050 Average Order Value¹ Average Unit Value² 8% vs 1H2021 8% vs 1H2021 Customers' willingness to spend on our curated and high quality products Develop "User- Customer" Funnel 479K No. Of Unique Visitors from Hypebeast Websites to HBX 159% vs 1H2021 Conversion of Hypebeast users to "user- customer" on HBX platform 1. Average order value = Total sales / total number of order during the period 2. Average unit value = Total retail price of products sold / number of sold products | 5#6Hypebeast Ltd. 150.HK E-Commerce & Retail Continued Development in Core Regions, Expansion of Physical Touch Points HBX NYC Retail Store to open in 2022 HYPEBEANS Korea opened in September 2021, an initial entry point and showcase of the Hypebeast world of culture in Korea • Launch of HBX on TMall Global in September 2021, expanding our distribution network for products HYPEBEAST Six months ended 30 September 2021, 1H2022 Interim Financial Report Japan 6% South Korea 8% R.O.W. 18% China 10% 1H21/22 HK$ 114m Hong Kong 16% United States 25% Taiwan 17% → SURE 16:34 <推荐宝贝新品 HBX海外旗舰店 综合体验由 HYPEBEANS ¥525.87 9140670 猜你想找这些宝贝 根据搜索或浏览为你推荐 ¥525.87 男装 选购男装 av al + 关注 ¥487.20 E-Commerce & Retail | 6#7HK$ Hypebeast Ltd. 150.HK Healthy Balance Sheet and Treasury to Support Growth Net Operating Working Capital 600M 450M 300M 150M OM -150M HYPEBEAST 210M Cash & Bank Balance 197M Trade & Other Receivables 42M Inventories -118M Trade & Other Payables 31 Mar 2021 As of 30 September 2021, 1H2022 Interim Financial Report 255M Cash & Bank Balance 236M Trade & Other Receivables 54M Inventories -137M Trade & Other Payables 30 Sep 2021 Improved liquidity and treasury position Net operating working capital continues to improve • Increased cash position to HK$255m (as at 31 Mar 21: HK$210m) CAPEX and Free Cash Flow CAPEX amounted to HK$21m for 1H21/22 (1H20/21: HK$6m) FCF amounted to HK$48m (1H20/21: HK$97) . . Working Capital Cycle Account receivables turnover days: 71 days (1H20/21: 139 days) Inventory turnover days: 170 days (1H20/21: 175 days) FY20/21 Interim Results 17#8Q&A Thank you. HYPEBEAST Disclaimer This Presentation contains information pertaining to Hypebeast Limited and/or its subsidiaries, affiliates, related entities, directors, officers and employees (collectively "Hypebeast"), and is intended to be used solely for your personal reference. It does not nor intends to, in any way or manner, constitute an inducement or invitation to invest in Hypebeast. This Presentation does not intend to provide, and you may not rely on it as providing, a complete and/or comprehensive analysis or overview of Hypebeast. Any and all matters, explanations, financials and information set out in this Presentation is subject to change at any time without notice, hence no reliance should be placed on the fairness, accuracy, completeness or correctness of any contents herein. Hypebeast (including its advisors or representatives) shall not bear any liability (in negligence or otherwise) for any loss and damage whatsoever or howsoever arising from any use or reliance of this Presentation, its contents or otherwise arising in connection herewith. Any questions, responses and factual statements hereto simply aims to provide an outline and covers the basic information of Hypebeast for informative purposes only.#9Hypebeast Ltd. 150.HK Condensed Statement of Profit or Loss For the six months ended 30 September HYPEBEAST HK$'000 Six months ended 30 September 2021, 1H2022 Interim Financial Report Revenue Cost of revenue Gross profit Other income, other gains and losses Selling and marketing expenses Administrative and operating expenses Impairment losses under expected credit losses model, net of reversal Finance costs Profit before tax Income tax expense Profit for the period Other comprehensive income: Exchange differences on translation of foreign operations Total comprehensive income for the period Earnings per share - Basic (HK cents) - Diluted (HK cents) 1H2022 (Unaudited) 440,837 (182,475) 258,362 219 (71,427) (93,465) (11,870) (2,281) 79,538 (16,564) 62,974 901 63,875 3.07 3.06 1H2021 (Unaudited) 285,452 (157,556) 127,896 3,597 (49,695) (53,581) (162) (921) 27,134 (6,245) 20,889 47 20,936 1.03 1.02 % Change 54% 16% 102% -94% 44% 74% 7,227% 148% 193% 165% 201% 1,817% 205% 198% 200% Appendix | 9#10Hypebeast Ltd. 150.HK Condensed Balance Sheet HYPEBEAST As of 30 September 2021, 1H2022 Interim Financial Report HK$'000 Non-current assets Property, plant and equipment Right-of-use assets Current assets Inventories Trade and other receivables Bank balances and cash Current liabilities Trade and other payables Bank borrowings Tax payables Non-current liabilities Net assets Capital and reserves Share capital Reserves As at 30 Sep 2021 (Unaudited) 122,329 40,105 71,032 560,465 54,263 236,054 254,719 187,117 136,857 8,787 13,227 60,167 435,510 435,510 20,533 414,977 As at 31 Mar 2021 (Unaudited) 121,195 22,590 78,951 460,390 42,389 196,942 209,575 154,326 117,886 5,996 5,661 66,016 361,243 361,243 20,459 340,784 % Change 1% 78% -10% 22% 28% 20% 22% 21% 16% 47% 134% -9% 21% 21% 0% 22% Appendix | 10#11Hypebeast Ltd. 150.HK Condensed Statement of Cash Flows For the six months ended 30 September HYPEBEAST Six months ended 30 September 2021, 1H2022 Interim Financial Report HK$'000 Net cash from operating activities Net cash used in investing activities Net cash used in financing activities Net increase in cash and cash equivalents Cash and cash equivalents at the beginning of period Effect of foreign exchange rate changes Cash and cash equivalents at the end of period 1H2022 (Unaudited) 69,632 (22,461) (2,728) 44,443 209,575 701 254,719 1H2021 (Unaudited) 103,643 (66) (26,636) 76,941 67,251 35 144,227 % Change -33% 33,932% -90% -42% 212% 1,903% 77% Appendix 11#12r Hypebeast Ltd. 150.HK Websites, Links & Contact Media HYPEBEAST http://www.hypebeast.com HYPEBAE http://www.hypebae.com POPBEE https://popbee.com Agency HYPEMAKER https://hypemaker.co Commerce HBX https://hbx.com HYPEBEAST Sponsored Level 1 ADR Program OTC HYPBY Trading Market: Ticker Symbol: CUSIP: ADR Ratio: Depositary: 44916C104 1 ADR 100 shares of common stock The Bank of New York Mellon BNY Mellon Shareowner Services P.O. Box 505000 Louisville, KY 40233-5000 U.S.A. Website: www.adrbnymellon.com Email: [email protected] Calls within USA - toll free: 1(888) BNY ADRS International callers: 1(201) 680 6825 Corporate http://hypebeast.ltd Investor Relations Contact [email protected] Appendix | 12