#1ASX announcement Count Limited 2023 Full-Year Results Presentation and Investor Discussion 30 August 2023 Sydney, Australia This presentation has been authorised for release to the ASX by the Board of Count Limited. + Count#2Recap on ambition and strategy 2023 Full-Year Results Presentation + Count 2#3+ A clear ambition was supported by five pillars Count in our FY2023 strategic growth plan Our ambition The leading provider of integrated accounting and wealth services, helping clients through our dynamic perspective that identifies insights from their past, maximises their present and plans for a future where they can do what matters most to them. FY2023 Strategic growth pillars The confidence to look ahead: How we are supporting this promise 2023 Full-Year Results Presentation 1. Transforming our brand 2. Developing integrated Wealth Accounting solutions 3. Scaling Wealth through M&A and equity investments 4. Enriching our culture and community 5. Expanding our services segment and delivering new offerings 3#4Our network is strong and growing Count 12 1 13 2 AFSL member firms Equity partner firms - Accounting Equity partner firms - Wealth Equity partner firms - Services 2023 Full-Year Results Presentation 23 2 49 7 70 6 LO 1 1 379 Financial Advisers 1 193 Firms $16.8B Funds under advice 563 Accountants in equity firms $256M Aggregated revenue 4#5Group Results 2023 Full-Year Results Presentation + Count LO 5#6FY2023 reported headline results Count Reported Revenue +7% to $91.5M Reported Contribution +13% to $48.6M Reported EBITA (+6% to $12.2M Includes impairment and write-downs of $2.4M Reported NPAT attributable -0.2% to $5.1M Includes impairment and write-downs of $1.7M Reported NPATA +5% to $9.9M Earnings per share +1% to 4.63 cents Final dividend per share +13% to 2.25 cents Group employee NPS +32% to 29 points Basis of preparation: FY2023 highlights above are compared to FY2022. 2023 Full-Year Results Presentation CO 6#7A significant year of transformation, delivery and growth Headline growth in adjusted EBITA* performance and dividends Execution of growth strategy and brand alignment 1H23 Operational Review actions complete • • ● Adjusted EBITA reflecting the Group's trading and M&A activities is $10.4M, an increase of $+1.5M (+17%) from adjusted EBITA in FY2022 of $8.8M. Adjusted EBITA in 2H23 of $5.4M, an increase of $400K (+8%) from adjusted EBITA of $5M in 1H23. Count Final fully franked dividend of 2.25 cents per share at FY2023, an increase of 0.25 cents (+13%) from 2.00 cents per share in FY2022. Count declared total dividends of 3.75 cents per share in FY2023, an increase of 0.25 cents (+7%) from 3.50 cents per share in FY2022. Share buy-back successfully completed, acquiring 2,693,671 shares for $1.7M creating shareholder value. Shareholder vote approved brand consolidation to one single, strong business. Acquisition of Affinia Financial Advisers from TAL on 29 May 2023, transforming Count's presence in Wealth. Appointment of key leadership talent in Risk, People & Culture, M&A and Business Integration. • Net cash on hand $4.3M at FY2023 (FY2022: $11.74M) due to delivery of strategic acquisition activity. Count Limited banking facility with Westpac of $25.0M until 21 December 2025 (drawn down $11.7M). Decisive action taken to discontinue the operations of an underperforming asset ($429K) following an operational review resulting in a non-cash impairment of ($1.4M) in 1H23. A non-cash write-off in 1H23 of ($0.6M) in deferred consideration receivable was recognised due to a material event not arising. The Group is now well positioned to benefit from a stronger base, reflected in the improved trading results in 2H23. Notes: * Count's preferred measure is adjusted EBITA as it provides transparency to our core-trading results. Adjusted EBITA includes the removal of once-off, irregular, and non-recurring items from EBITA (Earnings Before Interest Taxes, and Amortisation). 2023 Full-Year Results Presentation 7#8Execution of an operational review in 1HFY23 set the platform for growth in 2HFY23 Growth and profitability in Accounting . Accounting segment average adjusted EBITA margin in line with FY2022 at 18%. Building scale in Wealth Commitment to profitable services Notes: * Count • Accounting segment lock up of 82 days (FY2022: 76 days) reflecting previously identified sector-wide resource challenges, primarily in 1H23. Aggregated accounting segment adjusted EBITA improved by +8% to $22.2M at FY2023. • Eight acquisitions in FY2023 within the accounting segment. • • • . Wealth adjusted segment revenue of $18.1M, an increase of +17% from FY2022 Wealth adjusted segment EBITA of $2.6M, an increase of +24% from FY22, demonstrating the wealth segment's scale achieved during FY2023. Wealth segment has 379 advisers at 30 June 2023, +101 net new advisers in FY2023, despite the industry contracting by a further -5% in the year. Earnings and service line growth within Accurium of +4%*. A strategic review and reset of the services segment, resulting in a strong base for growth. Growth in education and technical help desk revenues. . Supported clients to transition to Collective Outsourcing and Resourcing businesses. Count acquired Accurium in November 2021. For a like for like comparison we have compared FY2023 revenue to the previous 12-month FY2022 period. 2023 Full-Year Results Presentation 8#9All aggregated segments delivered profit growth Count Total Accounting Wealth Services FY2023 FY2022 Movement FY2023 FY2022 FY2023 FY2022 FY2023 FY2022 % $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 Gross revenue Fees 255,712 219,083 +17% 125,810 115,225 122,595 98,851 7,307 5,007 (106,081) (84,499) (104,522) (83,442) (1,559) (1,057) Revenue 149,631 134,584 +11% 125,810 115,225 18,073 15,409 5,748 3,950 Direct costs (70,212) (65,883) (64,975) (60,402) (5,237) (5,313) (168) Contribution margin 79,419 68,701 +16% 60,835 54,823 12,836 10,096 5,748 3,782 Other income 233 2,225 233 2,225 Operating expenses (52,232) (46,348) (38,832) (36,495) (10,212) (7,968) (3,188) (1,885) Adjusted segment EBITA 27,420 Less: Non controlling interest (12,499) 24,578 (10,908) +12% 22,236 (11,721) 20,553 2,624 2,128 2,560 1,897 (10,304) (394) (319) (384) (284) Adjusted segment EBITA 14,921 13,671 +9% 10,515 10,249 2,230 1,809 2,176 1,613 attributable to shareholders Basis of analysis: This analysis is prepared by aggregating 18 Accounting firms, at 100% (including associates) as well as all Wealth and Services firms. The analysis includes the impact of Group consolidation adjustments and eliminations, these have also been applied within the respective segments. This analysis reflects the adjusted EBITA performance of each segment, demonstrating the scale of the Count activities and network. Adjusted EBITA includes the removal of once-off, irregular, and non-recurring items from EBITA (Earnings Before Interest Taxes, and Amortisation) and corporate office costs. Refer to page 12 for a reconciliation of adjusted segment EBITA attributable to shareholder to reported EBITA. 2023 Full-Year Results Presentation 9#10FY2023 Final Dividend . . Final FY2023 dividend of 2.25 cents per share, fully franked (Final FY2022 dividend of 2.00 cents per share). Target dividend pay-out ratio of 60% to 90% of maintainable net profit after tax attributable to Count shareholders for FY2023. Pay dividends out of operating cash flow generated, excluding government assistance. The Board may consider varying the amount of dividends to be paid or to be declared having regard to economic and industry conditions as well as potential acquisition requirements. Key dates for Final FY2023 dividend Ex-Dividend date Thursday 21 September 2023 Record date Friday 22 September 2023 Payment date Wednesday 11 October 2023 Franking credits at 30 June 2023 of $11.5M (30 June 2022 $9.2M) 2023 Full-Year Results Presentation Count 10#11Reconciliation of adjusted segment EBITA attributable to shareholders to reported NPATA Total Accounting + Count Services Wealth FY2023 FY2022 FY2023 FY2022 FY2023 FY2022 FY2023 FY2022 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 Adjusted segment EBITA attributable to shareholders 14,921 13,671 12,379 10,249 2,230 1,809 2,176 1,612 Add: Non-controlling interest (NCI) 12,499 10,908 11,721 10,304 394 319 384 284 Adjusted segment EBITA 27,420 24,578 22,236 20,553 2,624 2,128 2,560 1,897 Add: Government grants and cost reimbursements 170 170 151 1,088 Less: Discontinuing operations (589) (571) I Add: Gain on sale of assets 760 1,997 Less: Associates NCI (9,932) (9,042) (9,932) Segment EBITA 17,810 18,220 760 1,997 (9,042) 13,064 13,678 I I (589) (571) - 2,775 3,216 1,971 1,326 Less: Corporate office costs (7,321) (6,071) Less: Non-recurring items (1,424) Basis of analysis: This analysis reconciles adjusted segment EBITA attributable to shareholders to reported EBITA. NPATA is net profit after tax and amortisation. Count has excluded software amortisation of $335K (FY2022: $372K). Add: Gain on bargain 3,163 Reported EBITA 12,228 11,519 Interest, amortisation and taxation (4,739) (4,147) NPAT 7,489 7,372 Amortisation 2,130 1,782 NPATA 9,619 9,154 2023 Full-Year Results Presentation 11#12Detailed financials 2023 Full-Year Results Presentation + Count 12#13Reported and adjusted EBITA bridge 12,500 12,000 11,519 11,500 (170) 11,000 10,500 10,000 9,500 9,000 8,500 8,000 8,835 (2,514) EBITA bridge FY2023 vs FY2022 - $'000 810 708 10,353 (2,401) 3,772 Count 504 12,228 7,500 FY2022 Reported Less: Government EBITA assistance Less: Gains on divestments and FY2022 Adjusted EBITA* Growth in earnings FY23 acquisitive growth FY2023 Adjusted EBITA* cost reimbursements Less: Impairment and deferred consideration loss Add: Gains on investing and divesting Add: Gain on FY2023 Reported lease variation and cost reimbursements EBITA Acquisitive growth Acquisitions Tuck-ins 2023 Full-Year Results Presentation WSC Group, Affinia Financial Advisers CDC, Absolute Accounting, Timothy Gubbins, Richard Hill, MiPlan, Magenta Business Partners and Boyar Basis of analysis: This analysis is prepared by deducting non-recurring gains and losses, including the impact of business operations that are being discontinued, along with the prior year impact of government assistance from reported EBITA. The adjusted EBITA presented in the above analysis includes corporate office costs. Notes: * Count's preferred measure is adjusted EBITA for assessing trading results. Adjusted EBITA includes the removal of once-off, irregular, and non-recurring items from EBITA. 13#14Strong momentum evidenced in 2H23 following 1H23 operational review Count 1H23 2H23 Movement Movement $'000 $'000 $'000 % Adjusted aggregated gross revenue - Accounting Adjusted aggregated gross revenue - Wealth - Adjusted aggregated gross revenue Services Total adjusted aggregated revenue Adjusted aggregated EBITA - Accounting. Adjusted aggregated EBITA - Wealth Adjusted aggregated EBITA - Services Total adjusted segment EBITA Associates non-controlling interest Corporate office Gain on bargain purchase Impairment and write-off Other adjusted items Reported EBITA 62,375 63,435 1,060 55,780 66,815 11,035 3,542 3,765 223 121,697 134,015 12,318 +10% 10,667 11,569 902 1,372 1,252 (120) 1,141 1,419 278 13,180 14,240 1,060 +8% (4,542) (5,390) (848) (3,681) (3,640) 41 3,162 3,162 (2,046) 2,046 16 929 913 2,927 9,301 6,374 +218% Interest, amortisation and taxation (2,069) (2,670) (601) NPAT Amortisation* NPATA 858 6,631 5,773 +673% 1,047 1,083 36 1,905 7,714 5,809 +305% Basis of analysis: * Count has excluded software amortisation of $335K (FY2022: $372K). 2023 Full-Year Results Presentation 14#15Statutory Cash Flow bridge Statutory Cash Flow Bridge - 1 July 2022 to 30 June 2023 - $'000 29,000 27,000 25,000 23,000 21,540 21,000 19,000 17,000 2,462 (6,475) 7,059 4,652 (1,707) + Count 21,668 (5,863) 15,000 Opening balance Operating activities Investing activities Divesting activites Financing activities Increase Decrease Total Share buy back Dividends paid Closing balance Cash on hand is flat from 30 June 2022 due to acquisitions completed during the financial year that have impacted the Group statutory cashflow, including; Accounting Wealth WSC Group Affinia Financial Advisers Absolute Accounting CDC Timothy Gubbins Richard Hill Boyar 2023 Full-Year Results Presentation Two further acquisitions completed during 1H23 are not included in the Statutory Cash Flow bridge as they were completed by associates and their cash on hand is not included in the closing statutory cash balance. Accounting MiPlan Magenta Business Partners 15#16Accounting + Count 2023 Full-Year Results Presentation 16#17Accounting delivered growth despite sector- wide resourcing challenges Notes: Aggregated revenue (+9% to $125.8M Aggregated contribution +11% to $60.1M Aggregated adjusted EBITA +8% to $22.2M Aggregated adjusted firm EBITA margin -18% In line with FY2022 Lock up days -8% to 82 days Accounting segment acquisitions +8 Count * A non-cash write-off of $622K was recognised in 1H23 relating to deferred consideration from one historical transaction that was no longer reconsidered receivable due to a material event not arising. 2023 Full-Year Results Presentation 17#18We delivered on our M&A ambition, and the pipeline remains strong New Equity Partnerships Further growth in Count network of equity partnerships with the addition of two quality firms Count WSC Group Bruce Edmunds and Associates CDC Revenues Offices $7.2M Menai, Sydney CBD, Newcastle, NSW Brisbane, QLD Melbourne, VIC $5.2M Beaumaris, VIC Absolute Accounting Location Sydney, NSW Central Coast, NSW MiPlan Geelong, VIC Magenta Converged accounting and Accounting and bookkeeping Timothy Focus financial planning Gubbins business Richard Hill Number of Principals Count shareholding LO 5 3 Boyar 32.75% 40.00% Effective Date 1 August 2022 1 July 2023 Count Adelaide Merger Adelaide, SA Tuck-ins and mergers Tuck-ins and mergers provide further scale to existing equity partnerships and expand their geographic reach Mildura, VIC Shepparton, VIC Sydney, NSW Caulfield, VIC 28 November 2022 13 February 2023 8 June 2023 14 June 2023 Client Offering Accounting services Accounting services Financial planning and risk advice Accounting services. Accounting services Accounting services Accounting services. Converged accounting and financial planning services Completion 4 July 2022 19 July 2022 11 November 2022 15 August 2023 2023 Full-Year Results Presentation 18#19Wealth 2023 Full-Year Results Presentation + Count 19#20Wealth delivered a standout performance Count Aggregated Revenue +24% to $122.6M Aggregated contribution +27% to $12.8M Aggregated adjusted EBITA +23% to $2.6M Number of advisers +27% To 379 2023 Full-Year Results Presentation Increase in gross business earnings +19% to $97.7M Net new advisers +101 including Affinia Client funds under advice of $16.8B 20#21We delivered on our ambition to scale wealth + Count Opportunity to scale up Wealth segment with the addition of more than 100 quality advisers. Affinia to leverage Count's market-leading licensee proposition and a small number of key resources transitioned to Count to provide ongoing support to firms. TAL has provided Count with specific warranties and indemnities appropriate for a business of this nature and size. AFSL +Count The confidence to look ahead Purchase Price Revenues + Count affinia $3.37M $3.03M Advisers (#) 264 115 379 Firms (#) 124 64 188 Client FUA ($B) 12.3 4.5 16.8 Notes: NAV at Completion $4.15M In-force Premiums ($M) 80 150 230 Purchase price is subject to rise-and-fall provisions based on AR retention over initial 12-month period. Affinia NAV at completion excludes Acquired Client Relationships. 2023 Full-Year Results Presentation 21#22+ Gross business earnings per adviser increased Count +24% over FY2022 30,000 25,000 20,000 15,000 11,705 10,000 5,000 Number of Advice Documents 17,690 FY20 FY21 24,606 25,065 FY22 FY23 Gross Business Earnings - $'000 Advice Documents written up +2% from FY2022. Gross Business Earnings (GBE) up +19% from FY2022. GBE per Adviser up +24% from FY2022. Gross Business Earnings per Adviser - $'000 400 120,000 350 97,716 100,000 300 82,066 80,000 72,944 250 234 62,606 200 60,000 150 40,000 100 20,000 2023 Full-Year Results Presentation ■FY20 FY21 ■FY22 FY23 50 I 294 295 366 FY20 FY21 FY22 FY23 22#23We doubled our market share of Financial Advisers in FY2023 Total Financial Advisers in the Industry + Count 22,000 21,397 20,000 18,000 16,000 14,000 12,000 18,947 10,000 FY20 FY21 400 350 Count Advisers 16,258 15,567 FY22 FY23 300 278 268 248 250 200 150 FY20 June FY21 FY22 FY23 *Sourced from data released by ASIC 2023 Full-Year Results Presentation Count Advisers increased by +36% from FY2022. • Number of Count clients increased +6% from FY2022. Advisers in the Industry decreased by -5% to 15,567 in FY2023. 20,000 Number of Ongoing Service Clients 17,721 18,000 16,716 16,000 15,147 379 14,028 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 FY20 FY21 FY22 FY23 23#24Commonwealth Bank of Australia (CBA) partnership update Remediation Provision In an ASX announcement dated 8 December 2022, CBA raised the indemnity for Count Financial to $520M. ● Amount of remediation offered as at 30 June 2023 was $505M. ● Amount of remediation paid as at 30 June 2023 was $424.5M. Count CBA Indemnity . . In connection with the sale of the AFSL to Count Limited, CBA entered an Indemnity Deed (Deed) with Count Limited dated 1 October 2019, to cover remediation of past conduct. The limit of the CBA indemnity (Monetary Cap) has been increased twice since the date of the Deed, utilising the adjustment mechanism contained in the Deed. The Deed presently has a Monetary Cap of $520 million and covers certain remediation activities that were identified at the time of sale and for up to four years following the sale. The timeframe for notification of any further Indemnified Conduct pursuant to the Deed will end on 1 October 2023. All Indemnified Conduct, which has been notified to CBA will continue to be indemnified by CBA pursuant to the terms of the Deed. 2023 Full-Year Results Presentation 24#25Services 2023 Full-Year Results Presentation + Count 25#26Despite a reset in the services segment, revenue grew +4% and profit grew +3%* Count Notes: Actuarial certificates +2% to 63.8K Technology services revenue +11% to $1.9M Outsourcing revenue +90% to $1.4M Accurium named Provider of the year 2022 CoreData awards Accurium education events registrations 8,400 * Count acquired Accurium in November 2021. For a like for like comparison we have compared FY2023 revenue and profit to the previous 12-month FY2022 period. 2023 Full-Year Results Presentation 26#27Q&A 2023 Full-Year Results Presentation + Count 27#28Appendices + Count 2023 Full-Year Results Presentation 28#29+ Appendix 1 - Count wholly-owned subsidiaries, Count partially owned subsidiaries and associates Accounting Firms No. Wholly-owned subsidiaries 1. CountPlus One Pty Ltd 2. Bentleys (WA) Pty Ltd Shareholding Accounting Firms No. % Associates 100.00 12. Southern Cross Business Holdings Pty Ltd 3. 6. 4. 5. Partly-owned subsidiaries Crosby Dalwood Pty Ltd. Evolution Advisers Pty Ltd The MBA Partnership Pty Ltd Unite Advisory Pty Ltd 100.00 13. % 14. Hunter Financial Planning Pty Ltd OBM Financial Services Pty Ltd ("O'Brien") 90.00 15. (a) Rundles CountPlus Pty Ltd* 85.00 15. (b) Rundles Financial Planning Pty Ltd* 73.08 16. One Hood Sweeney Pty Ltd 69.00 17. WSC Group - Aust Pty Ltd 7. Kidmans Partners Pty Ltd 64.15 18. DMG Financial Holdings Pty Ltd Shareholding % 49.00 40.00 40.00 40.00 20.00 32.36 32.75 30.00 8. Moggs Accounting + Advisory Pty Ltd. 60.00 Wealth Shareholding 9. AdviceCo CA Pty Ltd 60.00 No. 10. Twomeys Group Pty Ltd 54.91 Wholly and Partly-owned subsidiaries % 1. Affinia Financial Advisers Ltd 100.00 4Front Holdings Pty Ltd 51.00 11. 2. Count Financial Limited 85.00 Note: * Count management views the shareholding in Rundles Count and Rundles Financial Planning as one investment. 2023 Full-Year Results Presentation Services No. Partly-owned subsidiaries 1. Accurium Holdings Pty Ltd Shareholding % 85.00 29#30Appendix 2 - The market for advisory is strong and growing • • . Demand for services remains strong . + Count While cost-of-living pain is being felt across the Australian community, one cohort has remained largely immune - those aged over 55. This demographic sits at the wealth industry's core, with wealth services better insulating them from cost-of-living pressures like rising interest rates and high inflation that are affecting the broader economy. The jobs market remains resilient with unemployment below 4%. Participation rates and hours worked are at record highs. Business operating conditions are also tracking above long-term averages. These indicators point to recurring strong demand for core services such as tax, audit, bookkeeping and investment portfolio review services. As the economy continues to stabilise and improve over FY24, the demand for discretionary accounting services is expected to increase. Productivity dividends • ● ● Technology is introducing significant productivity dividends and cost efficiencies. Software innovations and automation tools are reducing the time that accounting and advisory firms spend on compliance and regulatory reporting. Cloud-based accounting has revolutionised data storage and accessibility, allowing staff to access client data remotely and easily collaborate with clients. The Australian Government's 'Delivering Better Financial Outcomes' package is expected to remove some red tape from advising wealth clients. • Streamlined fee renewals and advice documentation are anticipated, which will improve the client experience and reduce costs. 2023 Full-Year Results Presentation 30#31Appendix 3 - Our firms are well positioned to enjoy growth Accounting and wealth services well positioned for growth + Count ● Accounting and wealth firms have shown agility and resilience during the upheavals of recent years. As economic conditions stabilise, the sector is primed for growth. ● While the broader economy battles supply chain pressures, uncertain export markets and high energy costs, accounting and wealth services offer investors resilience. ● Demand for services typically strengthens when economic conditions change, as clients seek trusted advice to set them on the right path. ● In guiding clients through investment market volatility, accountants strengthened their role. These closer, trusted client relationships provide the springboard for the accounting industry's growth into the future. Accounting firms strengthen their finances • Firms have maintained cost and working capital discipline - positioning them for higher future profitability as industry revenues grow. Increases to Australia's permanent migration cap and the return of international students are expected to open the talent pipeline. This means labour shortages should ease, enabling firms to take on more work and moderating growth in the cost of labour. Technology innovations will also make it easier for firms to outsource more low-level accounting services to offshore labour, supporting industry expansion. Sources: https://immi.homeaffairs.gov.au/what-we-do/migration-program-planning-levels; https://www.commbank.com.au/content/dam/caas/newsroom/docs/CommBank%20iQ%20Cost%20of%20Living%20Report%20May%202023.pdf; https://www.smh.com.au/business/workplace/strong-technology-skills-are-essential-for- the-modern-accountant-20201209-p56m0t.html; https://www.accountantsdaily.com.au/appointments/17650-out-of-touch-skills-report-takes-accountants-off-shortage-list; https://www.accountantsdaily.com.au/technology/10871-cost-no-longer-valid-excuse-to-avoid-technology; https://labourmarketinsights.gov.au/occupation-profile/Accountants?occupationCode=2211; Accounting Services in Australia - Industry Data, Trends, Stats | IBISWorld; https://www.journalofaccountancy.com/issues/2022/apr/accounting-firms-hybrid-working.html; Staffing crisis hits Australia's top accounting firms; afr.com); Accounting Services in Australia - Industry Market Research Report (reportlinker.com) 2023 Full-Year Results Presentation 31#32Appendix 4 - Accounting acquisition Strong community ties drive Bruce Edmunds & Associates When Bruce Edmunds & Associates became the newest firm to join Count's national community in July 2023, it started a new chapter for a family business with more than five decades of experience in providing financial services to the community in southeast Melbourne. Managing Director Stephen Edmunds says the decision to partner with Count was based on a strong cultural fit between the businesses, particularly with regard to Count's client-centric values and strong sense of community. "When we began having conversations with the Count team, it was clear that there was a genuine focus on community and not just numbers. For us, that was important because we pride ourselves on the work we've done in our community, supporting the people and organisations that we have worked so closely with since my father Bruce started the company in 1966." Bruce Edmunds originally founded the business in the Melbourne CBD, but soon realised the challenge of commuting each day was largely unnecessary given that most of their clients were living in the suburbs. That led him to relocate to Beaumaris, around 25km from the city, and closer to clients who were mainly located in areas around Dandenong, Moorabbin and the Mornington Peninsula. That geographic shift began a new era of community involvement which has long been central to Edmunds' business philosophy. "We have a longstanding community engagement programme which includes being a major sponsor of the Beaumaris football club and supporting a local charity called 'Cottage by the Sea', which provides short-term care within a holiday environment for children in need. We've proudly donated more than $160,000 over the years to this terrific cause. It's something we're really passionate about and we encourage all of our staff to get involved with it." As a family business with a long and successful history, Edmunds also understands the importance of appropriate succession planning, which is one of the main reasons he was initially interested in a partnership with Count. "Succession planning has been on my mind for some time. We have more than 50 years' history and I want our business to thrive for at least another 50 years too. When we first spoke to Count, we were impressed with the range of succession opportunities they could help facilitate and the services they could offer that would help our day-to-day operations." As a result of the strategic investment, Count now has a 40% stake in Bruce Edmunds & Associates. "The minority stake means we still maintain control, but with all the added benefits that come from being part of a national network of like-minded businesses, which is a great outcome for our business and our clients." 2023 Full-Year Results Presentation Count 32#33Appendix 5 - Accounting acquisition Collaboration the key to success for WSC Financial services firm WSC Group (WSC) joined the Count community in August 2022 following a 32.75% strategic investment in the business. For WSC, the decision to partner with Count was driven by growth aspirations and the funding opportunities that the strategic partnership afforded. It's just over a year since this new chapter for WSC commenced, and Managing Director David Shaw says the relationship is already paying dividends thanks to a strong culture of support, collaboration and peer sharing. "Through our partnership with Count, we are truly part of a like-minded community that comes together frequently to share ideas and best practices. There are many successful people in the group who have built their businesses from scratch - so it makes sense to tap into that knowledge and see where it can create improvements for us." Shaw added that a strong camaraderie between Managing Principals led to positive and productive conversations - both formal and informal in nature. "The Managing Principals work very well together, whether we need advice on a particular matter, have a potential client referral or simply want to share advice on a new tool or process that works well. We have regular formal meetings where we come together, but there's also a culture of simply picking up the phone to talk and everyone is always happy to be involved. Connecting regularly to swap notes and brainstorm ideas really helps with creativity and finding new ways of doing things. That collaborative mindset is unquestionably one of our key strengths as a group." Beyond the value offered by a strong and collaborative community, Shaw highlighted other benefits that the partnership with Count had brought to WSC, particularly with regard to formulating a joint strategic future where the best of the local branding and National Count presence could be capitalised upon. "While WSC has a national presence and over 40 employees, there are still areas of specialisation that we can benefit from outside of our business. That's where the partnership with Count is so valuable - we have access to corporate governance guidance, HR templates, risk management frameworks and other support that operates like an extension of our business. That makes it a lot easier for us to get things done and service our clients in a timely manner. There's also a lot of industry experience in the group, so we can be confident that any guidance we receive will be based on a deep understanding of the accounting and wealth services which has the best interests of our clients at heart." 1000 2023 Full-Year Results Presentation 群 Count 33#34Appendix 6 - Count brand launched to clients Count Launching our strong, nationally recognised brand In May 2023, Count launched a clearly defined value proposition to the market through a single, strong brand focused on making a positive difference to clients. Combining the old CountPlus and Count Financial businesses into a single entity with a new name, look and feel signalled the start of an exciting new phase in the company's history and created a strong, nationally recognised brand. The impact of the new brand extends beyond Count's head office, with a number of equity partner firms choosing to also rename their firms as Count - the first time in the company's 43- year history that partner firms have chosen to trade under the Count brand, showing a powerful endorsement of the business' growth strategy. One of the firms that decided to take on the Count brand was a Sydney-based business formerly known as CountPlus One, renaming its two suburban offices as Count North Sydney and Count Western Sydney. For Managing Principal Phillip Grantham, making this change was a straight-forward decision. "When we initially had the new brand and value proposition presented to us, it made a lot of sense. Hearing the rationale about the dynamic perspective really resonated with me, because as accountants we naturally talk about the past and the present, but the confidence to look ahead better reflects the work we do to support the client's future goals." He added that adopting the Count brand also made sense in the context of the firm's history and ownership relationship with Count. "My original thought was simply 'why wouldn't we do this?', given we are part of the Count network, using the Count name is a better representation of who we are. In reality, the old CountPlus One name didn't mean a lot to someone outside the business, and perhaps even created some confusion." "Using the Count name also makes us feel better integrated into a national community. We have fitted out our office with the new brand and created new stationery and merchandise which all looks fantastic. People have noticed the change and immediately recognise that we are now part of something bigger." Grantham also believes the new Count brand will resonate strongly with clients. "The new brand proposition is more client centric, simple and easy to explain. It instils a peace of mind that clients can have greater confidence in their future. While having technical expertise is important, we put a lot of focus on building relationships. For us, that's where we source our job satisfaction - being in a position of trust and creating positive outcomes for our clients, knowing we're making a real difference in their lives." Count Count Roume CADE Count Count The confidence to look ahead Count + Count Please ring the bell for assistance 0 2023 Full-Year Results Presentation 34#35Appendix 7 - Affinia acquisition from TAL Affinia acquisition a boost for Count's growth objectives In May 2023, Count completed the acquisition of Affinia Financial Advisers Limited (Affinia) from TAL, a leading Australian life insurer. The acquisition was a game changer for Count's Wealth segment, adding more than 100 high-quality advisers and approximately $4.5 billion in client funds under administration. For Count, this acquisition continued a period of consistent adviser growth over the past two years, bucking the trend of diminishing adviser numbers being witnessed across the industry. Count now represents around 400 advisers across its national community and has ambitions to continue focusing on strategic growth. Marcus O'Sullivan was Head of Affinia when it was under TAL ownership and has since joined Count to assist with the transition. He believes the move to Count is already delivering significant benefits to Affinia's adviser community. "The most compelling part of the Count AFSL offer is that it provides outstanding support services and operates like an extension of an adviser's practice. Our firms have access to experienced people, expertise, industry-leading technology and tools that improve the way advice is delivered. This creates a more efficient practice, and happier clients as a result." O'Sullivan also explained that a strong cultural alignment between the businesses had contributed to the success of the integration. "Affinia has always had a tight-knit community and a passion for peer-sharing and collaboration. These are very common traits in the Count network too, so we have seen a seamless integration when coming together at Professional Development Days and other state-based events. Our advisers talk openly with one another which creates new ideas and best-practice sharing." Count will transition the majority of Affinia firms across to its AFSL and operate with a single licensee proposition. This integration activity is expected to complete by the end of FY24. According to Chief Advice Officer Andrew Kennedy, Count's AFSL business has never been better-positioned to continue this growth momentum and cement its place as the leading licensee offer in Australia. "Bringing Affinia into our network was massive for our business, not just because of the quality advisers it added to our community, but also for the positive message it sends to the market. It shows we truly believe in the importance of financial advice and the value it brings to people's lives. Other institutions might be exiting or scaling back on their wealth operations, but we know there is an unmet need for advice in the community and we want to be the obvious choice for advisers and clients alike." 2023 Full-Year Results Presentation Count 35#36Appendix 8 - growth in Services Accurium doubling down on educational offering Count's strategic investment in services businesses that support its core accounting and wealth operations is proving beneficial, as Accurium expands its educational offering with innovative new tools and training to support the growing demands of the industry. Based in Hobart, Accurium is an award-winning company that provides actuarial certificates to around 4,000 accounting firms across Australia. It has been part of the Count network since the $7.65 million investment completed in November 2021. With a steadfast commitment to innovation, customer satisfaction, and compliance, Accurium is well- positioned to maintain its position as Australia's largest provider of actuarial certificates. In addition to their actuarial certificate offering, Accurium has made significant investments in its education and technical support services, which has expanded to include valuable presentations at Count Professional Development events and conferences around Australia. Doug McBirnie, Managing Director at Accurium, says there has never been a better time for accounting and wealth businesses to take advantage of the services offered through Accurium. "Accounting firms have experienced a perfect storm of labor shortages, increased complexities in tax regulations, and surging client demands. Moreover, the fast-paced nature of the industry necessitates constant updates on the latest accounting practices, software, and compliance requirements. There is a considerable need in the market for a comprehensive education and technical support offering." Recognising the need for this solution, Accurium is set to revolutionise professional development for accountants through an innovative new online platform. By consolidating technical helpdesk services, resources, online training, interactive courses, and in-house training into a single accessible space, Accurium aims to empower accountants with the knowledge and skills they need to excel. "Our aim is to redefine the standard of professional development, creating a dynamic and adaptable learning environment that caters to the diverse needs of accounting firms. whenever and wherever they need it, in a single accessible space. Accurium's technical support offering will save valuable time by providing access to our team of experts, ensuring they receive comprehensive and trusted services to help relieve some of the time burdens they are experiencing," he added. Accurium's client-centric approach and commitment to delivering exceptional service was recognised through recent wins in the SMSF Adviser and Core Data awards for best actuarial certificate provider for 2022, with the latter award received for the fifth year running. 2023 Full-Year Results Presentation Count 36#37Appendix 9 - growth in outsourcing Collective Resourcing helping businesses to solve familiar problems Resourcing constraints are common in the accounting and wealth services sector, particular in the current environment of low unemployment and increased client demand. Gold Coast-based business Collective Resourcing aims to solve this familiar problem with its outsourced services solutions boosting capacity and capability for businesses when they need it the most. Collective Outsourcing was founded in 2015 as an initiative of Count Gold Coast to address talent shortages, retention and enable future growth through a dedicated offshore business specialising in accounting, financial planning, bookkeeping and SME business requirements like finance, IT support and administration. According to General Manager Scott Brooks, the idea for Collective Resourcing started because of the internal challenges MBA was facing at the time. "Collective Resourcing was built on the back of a familiar problem confronting businesses - not having enough people to deliver high volumes of work. We know the negative knock-on effect that can create - burnt out staff, slower delivery times and an overall decline in performance as a result. We figured if we were having this problem, then it was likely that similar businesses to ours were too." The Collective Resourcing model resonates with professional services businesses that need extra support, to satisfy current demand or to strengthen their teams for future growth. "While most of our business comes from the accounting and wealth sectors, our clients now span a number of different industries including hospitality, retail, construction and IT. These businesses aren't immune from the economic effects currently in place, so it makes sense for them to explore offshore solutions. They understand the value in having domestic teams performing higher-value activity while reducing costs at the same time." Despite the obvious benefits that come from the outsourcing model, Brooks says that some businesses are naturally cautious about using this service, but are quickly convinced once they understand how Collective Resourcing can help them. "Our approach is built around first obtaining a deep understanding of the client needs. We engage with the client, have really productive conversations which helps us identify the best solution for their needs. We don't follow a single solution method, we have options available depending what our client needs and offer them choice. Our philosophy is consistently communicate to capture feedback and quickly address any concerns." Collective Resourcing has also taken on a number of new clients from within the Count network. "12 clients have transitioned recently, and we were able to increase their satisfaction levels from 50% to over 80% within two months. We provided them a different experience through our actions, so it's pleasing to see that hard work pay off." " 2023 Full-Year Results Presentation Count 37#38Important information This presentation is provided for information purposes only. The information in this presentation is in a summary form, does not purport to be complete and is not intended to be relied upon as advice to investors or other persons. The information contained in this presentation was provided by Count Limited ABN 11 126 990 832 (Count) as of its date and remains subject to change without notice. This presentation has been provided to you solely for the purpose of giving you background information about Count and should be read in conjunction with Count' market releases on the ASX. No representation or warranty, express or implied, is made as to the accuracy, reliability, completeness or fairness of the information, statements, opinions or matters contained in this presentation. Count, its related bodies corporate, shareholders or affiliates, nor any of their respective officers, directors, employees, related bodies corporate, affiliates, agents or advisers makes any representations or warranties that this presentation is complete or that it contains all material information about Count or which a prospective investor or purchaser may require in evaluating a possible investment in Count or applying for, or a subscription for or acquisition of, shares in Count. To the maximum extent permitted by law, none of those persons accept any liability, including, without limitation, any liability arising out of fault or negligence for any loss arising from the use of information contained in this presentation or in relation to the accuracy or completeness of the information, statements, opinions or matters, express or implied, contained in, arising out of or derived from, or for omissions from, this presentation. Certain statements in this presentation may constitute forward-looking statements or statements about future matters (including forecast financial information) that are based upon information known and assumptions made as of the date of this presentation. These statements are subject to internal and external risks and uncertainties that may have a material effect on future business. Actual results may differ materially from any future results or performance expressed, predicted or implied by the statements contained in this presentation. As such, undue reliance should not be placed on any forward-looking statement. Past performance is not necessarily a guide to future performance. Nothing contained in this presentation nor any information made available to you is, or shall be relied upon as, a promise, representation, warranty or guarantee, whether as to the past, present or future by Count or any other person. The provision of this presentation is not a representation to you or any other person that an offer of securities will be made and does not constitute an advertisement of an offer or proposed offer of securities. Count has not independently verified any of the contents of this presentation (including, without limitation, any of the information attributed to third parties). This presentation is not, and does not constitute, an offer to sell or the solicitation, invitation or recommendation to purchase any securities in Count and neither this presentation nor any of the information contained herein shall form the basis of any contract or commitment. This presentation does not constitute financial product advice to investors or other persons and does not consider the objectives, financial situation or needs of any particular investor. A reader should, before making any decisions in relation to their investment seek their own professional advice. All currency amounts are in AUD unless otherwise stated. 2023 Full-Year Results Presentation 38#39+ Count