JD Sports Results Presentation Deck

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#1VD il DI JD Group FULL YEAR RESULTS TO 28 JAN 2023 AHEAD & STREETS ✓ JD Group#2WELCOME Andrew Higginson Chair 2 CHICA 17 ZAKERS 6 JD Group T#3AGENDA Financial Update Neil Greenhalgh Chief Financial Officer Strategy Update Régis Schultz Chief Executive Officer Q&A HOODRICH TELLA NIKE AIRMAX JD Group#4| CORPORATE GOVERNANCE Division Between CEO & Chair Roles W 5 CHICAGO 11 Governance Transformation Programme a C ZAKERS New Non-Executive Directors & General Counsel JD Group#5GOVERNANCE TRANSFORMATION PROGRAMME CMA / FCA Regulatory Compliance 000 S || || || CHICAGO 11 UK Corporate Governance Code & Risk Management ZAKERS X Internal Control Framework JD Group#6FINANCIAL RESULTS Neil Greenhalgh Chief Financial Officer SWOOS BY NIKE NIKE, Inc. ONE BOWERMAN DRA BEAVERTON OR.97005-0453 JD Group#7Summary of Results Revenue EBITDA Depreciation Operating Profit Excl Adjusted Items Finance Costs (incl Lease Interest) Profit Before Tax & Adjusted Items Divisional Profit - Sports Fashion Divisional Profit - Outdoor Group Funding Costs * IAS17 is used internally to measure financial performance Proforma IAS 17 £m 10,125.0 1,241.5 (241.1) 1,000.4 1,000.4 983.1 17.3 1,000.4 Jan 2023 Adjustment £m 455.4 (395.5) 59.9 (68.9) (9.0) (5.7) (3.3) (9.0) Reported IFRS 16 £m 10,125.0 1,696.9 (636.6) 1,060.3 (68.9) 991.4 977.4 14.0 991.4 Proforma IAS 17 £m 8,563.0 1,196.7 (231.8) 964.9 (7.0) 957.9 939.0 25.9 (7.0) 957.9 Jan 2022 Adjustment £m 410.1 (361.3) 48.8 (59.5) (10.7) (10.7) (10.7) Reported IFRS 16 £m 8,563.0 1,606.8 (593.1) 1,013.7 (66.5) 947.2 928.3 25.9 (7.0) 947.2 JD Group#8Five Year History Revenue (Em) IFRS 16 EBITDA (Em) UK & ROI Europe North America Asia Pacific Profit Before Tax & Adjusted Items (£m) IAS 17 EBITDA (£m) Profit Before Tax & Adjusted Items (£m) * IAS17 is used internally to measure financial performance Jan 2023 £m 3,966.7 2,581.2 3,126.4 450.7 10,125.0 1,696.9 991.4 1,241.5 1,000.4 Jan 2022 £m 3,720.8 1,947.9 2,591.8 302.5 8,563.0 1,606.8 947.2 1,196.7 957.9 Jan 2021 £m 2,800.7 1,336.6 1,770.4 259.6 6,167.3 990.2 421.3 649.3 460.1 Jan 2020 £m 2,836.6 1,412.8 1,601.4 260.0 6,110.8 979.8 438.8 623.6 465.6 JD Group Jan 2019 £m 2,334.8 1,205.1 956.6 221.3 4,717.8 488.4 355.2#9Sports Fashion Summary Revenue to Jan 2022 (£m) Revenue to Jan 2023 (Em) Gross Profit to Jan 2022 (%) Gross Profit to Jan 2023 (%) Divisional Profit to Jan 2022 (£m) Memo: Profit post JDIP Recharge (£m) Divisional Profit to Jan 2023 (£m) Memo: Profit post JDIP Recharge (£m) Number of Stores End of Period UK & ROI 386.4 437.3 2,318.1 1,024.3 2,597.5 1,385.8 356.2 439.8 Premium Sports Fashion Asia Pacific 444 Europe 29.2 8.6 92.6 41.0 435 300.8 430.9 36.6 30.9 61.7 53.4 88 North America (1) 2,341.9 2,845.6 322.2 297.6 317.1 293.4 955 UK & ROI (2) 649.4 520.4 33.9 33.9 19.7 19.7 70 Other Fascias Europe 916.2 1,179.7 51.3 51.3 60.8 60.8 850 Asia North Pacific America (3) 249.9 0.4 2.2 0.2 0.2 (1) Being: (a) JD, Finish Line, Shoe Palace and DTLR in the United States. NB: 15 stores transferred from Finish Line to JD in the period. (b) JD, Livestock and Size? in Canada (2) Included in the number are non-core divested businesses accounting for £402m of revenue and £7m divisional profit in FY23 (3) Being Finish Line concessions in Macy's department stores 8 280.7 45.4 45.4 44.7 44.7 289 Other Businesses 248.6 317.8 23.3 23.3 24.4 24.4 JD Group Sports Fashion 8,049.6 9,560.6 49.5% 48.1% 928.3 928.3 977.4 977.4 3,139#10North America Summary Revenue GP % EBITDA Depreciation & Amortisation Net Impact of IFRS 16 Reported Divisional Profit Memo: Profit post JDIP Recharge Number of Stores End of Period (1) Canadian Dollars translated to US Dollars (2) Acquired on 17 March 2021 Finish Line /JD $m 2,219.6 300.5 (51.8) 2.3 251.0 217.9 520 Macy's $m 344.4 58.4 (3.5) 54.9 54.9 289 Jan 2023 Shoe Palace $m 590.9 114.1 (21.0) (7.9) 85.2 85.2 173 Livestock / JD Canada (1) $m 52.7 (5.6) 100.1 (1.8) (0.6) (8.0) (8.0) 16 DTLR (2) $m 627.1 3,834.7 (31.1) (3.9) 65.1 65.1 Total 246 $m 48.8% 567.5 (109.2) (10.1) 448.2 415.1 1,244 Finish Line / JD $m 2,136.8 344.8 (49.4) 0.5 295.9 262.1 514 Macy's $m 343.6 65.8 62.4 62.4 Jan 2022 289 Shoe Palace $m (3.4) (22.2) 535.9 107.2 (6.3) 78.7 78.7 166 Livestock / JD Canada (1) $m 20.7 (1.2) (0.6) 105.0 (0.5) (0.1) (1.2) DTLR (2) $m 7 (31.8) 526.3 3,563.3 (3.6) 69.6 69.6 JD Group 244 Total $m 49.8% 622.2 (107.3) (9.5) 505.4 471.6 1,220#11Adjusted Items Items that are Unusual in Nature or Outside of the Normal Course of Business: Movement in Fair Value of Put Options Insurance Settlement for DTLR Items as a result of Acquisitions, Divestments, Major Business Changes or Restructuring: Divestment and Restructuring Deferred Consideration Release Impairments of Intangible Assets and Investments Administrative Expenses - Adjusted Items Jan 2023 £m 296.2 129.6 (12.5) 137.2 550.5 Jan 2022 £m 292.7 (16.6) 16.4 292.5 JD Group#12Put & Call Option Summary At Jan 2022 Acquisitions (1) Options Lapsed During the Year (2) Disposals (3) Increase in the Present Value of the Existing Option Liability At Jan 2023 Iberian Sports Retail Group £m 119.0 19.6 138.6 Genesis Marketing Investment Topco Inc Group S.A. £m £m 520.3 280.8 801.1 (1) Acquisitions during the year relate primarily to Total Swimming Holdings Limited and the restructure of Gymnation Limited (2) Relates to options lapsed as a result of purchasing an additional 18% stake in Deporvillage during the year (3) Relates to expired options for five UK based non-core businesses as a result of divestment 51.9 0.5 52.4 Other £m 73.5 19.1 (11.2) (6.4) (5.9) 69.1 JD Group Total Put Option Liability £m 764.7 19.1 (11.2) (6.4) 295.0 1,061.2#13Divestments Consideration Received Net (Cash) / Debt Disposed Net Cash Inflow Less: Net assets disposed Less: Impairment to fair value less costs to sell Less: Intercompany debt disposed of Less: Costs of disposal Loss on disposal Footasylum £m 37.5 (6.0) 31.5 (41.3) 8 Non-Core Fashion Businesses (1) £m 44.5 (16.4) 28.1 (30.7) (17.5) Sub Total £m 82.0 (22.4) 59.6 (72.0) (17.5) South Korea - Closure provision £m (86.0) (5.0) (0.6) (14.8) (106.7) (1) Being Base Childrenswear Limited, Dantra Limited t/a Kids Cavern, PG2019 Limited t/a Pretty Green, Prevu Studio Limited, Nicholas Deakins Limited, Uggbugg Fashion Limited t/a Missy Empire, Clothingsites Holdings Limited and The Watch Shop Holdings. (86.0) (5.6) (121.5) (8.1) (8.1) Total £m 82.0 (22.4) 59.6 (72.0) (17.5) (86.0) (13.7) (129.6) JD Group#14Balance Sheet Right-of-Use Assets Goodwill & Fascia Names Brand Licences & Owned Brands Other Intangibles Property, Plant & Equipment Other Fixed Assets & Investments Loans to Associates & Joint Ventures Key Money & Store Deposits Deferred Tax Assets Stocks Debtors / Prepayments Assets Held-For-Sale Net Cash Liabilities/Provisions Put Option Liabilities Deferred Income On Lease Incentives Lease Debt Liabilities Held-for-Sale Post IFRS 16 Jan 2023 £m 2,137.0 1,337.2 81.3 40.9 875.6 39.6 7.6 56.9 12.9 1,466.4 263.8 123.0 1,469.3 (1,712.1) (1,061.2) (2,339.2) (165.6) 2,633.4 Jan 2022 £m 2,032.6 1,416.9 14.5 42.2 688.5 58.7 57.0 81.7 989.4 216.0 157.1 1,185.9 (1,450.6) (764.8) (2,242.9) (142.6) 2,339.6 Pre IFRS 16 Jan 2023 £m 1,337.2 81.3 40.9 875.6 58.4 7.6 56.9 1,466.4 332.9 92.2 1,469.3 (1,788.1) (1,061.2) (140.9) (133.5) 2,695.0 Jan 2022 £m. 1,416.9 14.5 42.2 688.5 69.4 57.0 68.1 989.4 248.8 78.6 1,185.9 (1,518.9) (764.8) (126.8) (60.6) 2,388.2 JD Group#15Cashflow Operating Profit (Pre-Adjusted Items) Depreciation, Amortisation & Impairment Repayment Of Lease Liabilities Lease Interest Increase In Stocks Other Working Capital Movements Net Cash Inflow From Operating Activities Net Taxation Net Funding Interest Capital Expenditure Net Proceeds From Disposals of Non-Current Assets Free Cash Flow Net Acquisitions & Investments (Net of Cash Acquired) Financial Debt Acquired on Acquisition Payment of Deferred Consideration Proceeds From Disposals (Net of Cash Disposed) Group Dividends Proceeds from Issue of Shares Acquisition and Divestment of Non-Controlling Interests Net Dividends Received / (Paid) Net Cash Generation Year to Jan 2023 £m 1,060.3 636.6 (393.0) (68.9) (501.3) 121.5 855.2 (174.4) (359.3) 11.5 333.0 (22.8) (3.8) (29.2) 59.6 (24.8) (29.2) 0.6 283.4 Year to Jan 2022 £m 1,013.7 593.1 (350.8) (59.5) (31.8) 0.6 1,165.3 (244.1) (7.0) (247.9) 7.8 674.1 (616.5) (156.2) (14.9) 455.9 43.0 5.1 390.5 JD Group#16Stocks Premium Sports Fashion Other Fascias Other Businesses Sports Fashion Outdoor TOTAL STOCKS UK & ROI Europe Asia Pacific North America UK & ROI Europe Asia Pacific North America (1) Reflecting difference in exchange rates between period ends Jan 2022 £m 204.9 89.5 34.6 152.1 87.0 198.9 0.5 49.0 32.8 849.3 140.1 989.4 Acquisitions Cashflow £m 0.3 0.1 0.4 0.4 £m 51.2 34.5 14.6 213.4 22.9 79.4 (0.9) 25.8 15.4 456.3 45.0 501.3 FX Translation (1) £m 0.7 6.0 3.3 38.6 9.8 1.0 7.9 67.3 67.3 Transferred to Held-For-Sale £m (42.7) (10.0) (52.7) (52.7) Divested Businesses £m (39.1) (0.2) (39.3) (39.3) JD Group Jan 2023 £m 256.8 130.0 52.5 404.1 28.4 288.1 0.6 82.7 38.1 1,281.3 185.1 1,466.4#17Additional Investment in International Retail Retail Property Gyms Lease Premia, Key Money & Deposits Warehouse Projects UK & ROI (1) Europe (2) North America Other Land & Buildings Sports Fashion - UK & ROI Sports Fashion - Europe Sports Fashion - Asia Pacific Sports Fashion - North America Outdoor Technology Total Bury Head Office Alicante Office (1) Actual costs primarily relate to Derby warehouse dedicated to online fulfilment (2) European logistics development in the Netherlands, Spain and Poland Guidance Jan 2024 £m 44.0 48.0 — 94.0-102.0 8.0 12.0 110.0 120.0 15.0 18.0 271.0 - 300.0 42.0 45.0 6.0 - 10.0 33.0 37.0 72.0 75.0 28.0 33.0 9.0-12.0 18.0 - 21.0 7.0 - 8.0 49.0 59.0 535.0 - 600.0 Jan 2023 £m 29.5 71.7 8.6 83.5 20.1 213.4 23.3 13.4 59.9 13.4 6.3 1.2 6.9 6.9 14.6 359.3 Jan 2022 £m 28.6 36.2 6.8 48.7 3.7 124.0 28.8 3.3 23.9 9.4 0.2 0.6 3.0 54.7 247.9 Jan 2021 £m 15.2 29.8 4.6 21.0 2.9 73.5 6.9 4.0 5.3 3.2 - 1.0 0.4 2.3 31.6 128.2 JD Group#18Tax position Basic Tax Rate Non Deductible Expenses (1) Non Taxable Income (2) Non Deductible Movement on Put Option (3) Non Qualifying Depreciation / Impairment (4) Effect of Overseas Tax Rate (5) Prior Year Adjustments Other (6) Operating % 19.0 0.1 (0.6) 0.3 7.2 0.3 (1.0) 25.3 Jan 2023 Adjusted Items % 5.3 (0.4) 12.7 5.5 - 23.1 Total % 19.0 5.4 (1.0) 12.7 5.8 7.2 0.3 (1.0) 48.4 Operating % (5) A significant proportion of the Group's profits arise in the US, Australia and Europe which attract a higher rate of corporation income tax than the UK rate of 19%. (6) Other taxes due are primarily in respect of US state taxes but also includes local taxes payable in other overseas jurisdictions. The expected annual impact of the increase in the UK tax rate (from mainstream 19% to 25%) from 1 April 2023 on the Group effective tax rate is 3.6%. 19.0 0.8 (0.2) I 0.5 4.4 (1.8) (1.4) 21.3 Jan 2022 Adjusted Items (1) Certain legal and professional fees together with the losses incurred on the divestment of non-core businesses are not deductible for tax purposes. (2) The release of deferred consideration which no longer falls due and profits arising in overseas branches which are subject to taxation in the jurisdiction in which they trade rather than the UK. (3) The movement in put options is non-deductible. (4) The impairment of goodwill on consolidation and investments in associates are non-deductible. % 8.5 8.5 Total % 19.0 0.8 (0.2) 8.5 0.5 4.4 (1.8) (1.4) 29.8 JD Group#19STRATEGY UPDATE Régis Schultz Chief Executive Officer RE NATION JD Group#20STRONG FINANCIAL RESULTS IN LINE WITH CORE PRIORITIES ADDI 12% ORGANIC GROWTH & 10% PROFIT MARGIN Achieving our double-digit targets STRONG CASH POSITION With FY23-24 investment plan in place REFOCUS OF OUR PORTFOLIO EETS Divesting fashion, Courir acquisition JD Group#21THE LEADING GLOBAL SPORTS-FASHION POWERHOUSE JD Brand First JD Complementary Concepts JD Beyond Physical Retail JD People, Partners & Communities NIKE JD Group#22JD BRAND FIRST 10 ST STREET Accelerate JD store openings & conversions & grow apparel JD 1111 Extend footprint in underpenetrated markets through organic growth & acquisition + P B Expand internationally through franchising & acquisition NOON STORE OPPORTUNITY (AS OF FEBRUARY CAPITAL MARKETS DAY) ROUT 500-600 420-530 JD Group 300-400#23I JD Brand First ON TRACK WITH OUR US GROWTH PLAN KEY GEO'S & LOCATIONS US California Texas New York New Jersey Barton Creek Culver City American Dream Aventura ED HALJASA Washington Heights Miracle Mile Shops CANADA Robson Street, Vancouver Metropolis at Metrotown, British Columbia NO STANDING CURRENT JD STORE COUNT: 144 (US: 134, CANADA: 10) 250+ JD DOORS OPEN BY JANUARY 2024 Fia JD Group FY24 U.S. PROJECTS PLANNED 100+ FY18 TOTAL U.S. JD/FINL STORES OVER TIME NEW YORK WE'VE YO COVER GOT FY26#24JD Brand First EXPANSION OF EU FOOTPRINT UNDERWAY KEY GEO'S & LOCATIONS T EU Paris GAP stores Spain Barcelona Portal De L'Angel Germany Frankfurt Ziel Westfield Hamburg Italy Porta di Roma Greece Mall of Athens Portugal Colombo SC Netherlands Den Haag CURRENT JD STORE COUNT: 455 550+ JD DOORS OPEN BY JANUARY 2024 D JD Group FY24 E.U. PROJECTS PLANNED 100+#25JD EXPANDING JD BRAND IN REST OF WORLD (APAC, MIDDLE-EAST) JD Brand First KEY GEO'S & LOCATIONS Australia Pitt Street New Zealand Christchurch CBD Malaysia KL TRX Melbourne Bourke St Parramatta Sydney Highpoint Melbourne Orchard road Singapore *Exiting South Korea ORDER HERE MENS WOMENS CURRENT JD STORE COUNT: 84 100+ JD DOORS OPEN IN APAC BY JANUARY 2024* www. the adidas ONLY AT JD Group SIGNED MASTER FRANCHISE IN MIDDLE EAST W UAE Qatar Saudi Arabia Kuwait Oman Bahrain Egypt HIDUP#26I JD Brand First UPSIZING OUR UK STORE ESTATE UK Trafford Centre Westfield Stratford Bluewater Birmingham Bullring Glasgow Buchanan Street STORE ESTATE VID CURRENT JD STORE COUNT: 398 400+ JD DOORS OPEN BY JANUARY 2024 AD0 T JD Group INDI 10+ FY24 UK UPSIZES AHEAD & STREETS#27THE LEADING GLOBAL SPORTS-FASHION POWERHOUSE JD Brand First JD Complementary Concepts JD Beyond Physical Retail JD People, Partners & Communities NIKE JD Group#28JD COMPLEMENTARY CONCEPTS Leverage our pinnacle / premium concepts Strengthen complementary sports-fashion offer & community brands in the US 0 Review Sporting Goods & sharpen Outdoor Divest fashion & other non-core offers JD Group#29JD Complementary Concepts SIMPLIFYING OUR PORTFOLIO size? ◆ HIP LIVESTOUL r D GYMS JD APPLIED NUTRITION GYMNATION JD Global MEWIN C COURIR FINISH LINE Sizeer sneaker 10 ★macy's 3F (Complementary Concepts) acc ELDAY'S NEW IN SP SHOEPALACE HAI DTLR Community Brands 86 PRE Spacy 50 style deporvillage COSMOS B SPORT SPORT ZONE Sprinter Sporting Goods PORT ENPORT WRICH. Naylors EQUESTRIAN COUNTRY I PET Tiso Blacks millets GO Outdoors Outdoor SUVCCES LOAD Y#30THE LEADING GLOBAL SPORTS-FASHION POWERHOUSE JD Brand First JD Complementary Concepts JD Beyond Physical Retail JD People, Partners & Communities NIKE JD Group#31JD BEYOND PHYSICAL RETAIL JD+ Loyalty ecosystem build Omnichannel acceleration Operational excellence TIME 25 SCORE 15 KING GAME Ⓡ G JD Group#32JD Beyond Physical Retail LOYALTY PROGRAM ON TRACK FOR THIS YEAR LIFESTYLE ECOSYSTEM 16-24 y.o. CUSTOMERS' SHARE OF WALLET Electronics Personal Care Food & Social Travel Footwear 12% JD Core JD Concerts & Events 26% Games /Meta Apparel 11% Fitness 3% Second Hand Music 9:41 Earn 10% cashback on your first purchase Treat yourself to that item you've had your eye on AND build your cashback BOOST YOUR CASH BACK Back O Next 9:41 Offers Welcome Total to spend today £11.80 Scan Home Available stores code on receipt Вал GET 3X CASH BACK OF THIS WEEK UP TO EN 0.5 miles away The Trafford Centre Directions JD Group#33JD Beyond Physical Retail INVESTING IN OMNICHANNEL Investing in Cyber Security 010110 1010 0 001 101 101 81808 Global Digital Re-platforming Upgrade Store Network Tech ! Building Seamless Online & Offline Experience JD Group#34JD Beyond Physical Retail BUILDING A SUPPLY CHAIN TO DELIVER GROWTH 21 (15) LED Derby UK Live Q4 '22 Heerlen Europe Live Q4 '23 Morgan Hill US Live Q1 '25 JD Group#35THE LEADING GLOBAL SPORTS-FASHION POWERHOUSE JD Brand First JD Complementary Concepts JD Beyond Physical Retail JD People, Partners & Communities NIKE JD Group#36| JD Best for Partners JD NIKE THANKS A BILLION AWARD JD SPORTS 2023 JD KOLO adidas JD V THE NORTH FACED F JD Group#37JD Best for Partners HOODRICH 2002NCH. Juicy Couture 7 new balance NGO 8 UNDER ARMOUR OC JD Group#38JD Best for Communities COMMITMENT TO OUR COMMUNITY S 10,000+ Under 18s recruited into JD Group ● 08:09 TIME 25 SCORE 15 KING GAME 80% Store Managers promoted internally JD TOP 60 Ranking in FT 'Europe 500 Climate Leaders' JD Group#39JD Best for People DAR COMMITMENT TO OUR PEOPLE £45m increase in pay for sales associates ORD AN AUPUDIC NAKE AR Retention improvement - 50% lower colleague turnover 5x more apprentices JJ JD Group#40IN SUMMARY JD Brand First JD Complementary Concepts JD Beyond Physical Retail JD People, Partners & Communities NIKE JD Group#41JD Group Q&A # ST SI S SI LYNG STREETS HEAD O ANON UNOM NAO NI S AHEAD CAE

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