#1o OLAPLEX. INSPIRED BY SALONS. PROVEN BY SCIENCE. POWERED BY PASSION. BRAND OVERVIEW#2DISCLAIMER General Disclaimer This presentation does not constitute an offer to sell or the solicitation of an offer to buy any securities of Olaplex Holdings, Inc. (the "Company"), nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Forward Looking Statements This presentation contains certain forward-looking statements and information relating to the Company that are based on the beliefs of management as well as assumptions made by, and information currently available to, the Company. These statements include, but are not limited to, statements about the Company's anticipated future financial position and operating results; business plans and objectives; anticipated market opportunity; general economic and industry trends; business prospects; future product development; growth and expansion opportunities; and expenses and other statements contained in this presentation that are not historical facts. When used in this presentation, words such as "may," "will," "could," "should," "intend," "potential," "continue," "anticipate," "believe," "estimate," "expect," "plan," "target," "predict," "project," "seek" and similar expressions as they relate to the Company are intended to identify forward-looking statements. These statements reflect the Company's current views with respect to future events, are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. Further, certain forward-looking statements are based upon assumptions as to future events that may not prove to be accurate. Actual results or events could differ materially from the plans, intentions and expectations disclosed in forward-looking statements. The Company has based these forward-looking statements largely on management's current expectations and projections about future events and financial trends that we believe may affect the Company's business, financial condition and results of operations. Moreover, neither the Company nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements, including such statements taken from third-party industry and market reports. You should understand that the following important factors could affect the Company's future results and could cause those results or other outcomes to differ materially from those expressed or implied in the forward-looking statements: our ability to execute on our growth strategies and expansion opportunities; increased competition causing us to reduce the prices of our products or to increase significantly our marketing efforts in order to avoid losing market share; our existing and any future indebtedness, including our ability to comply with affirmative and negative covenants under the credit agreement to which we will remain subject to until maturity, and our ability to obtain additional financing on favorable terms or at all; our dependence on a limited number of customers for a significant portion of our net sales; our ability to effectively market and maintain a positive brand image; changes in consumer preferences or changes in demand for haircare products or other products we may develop; our ability to accurately forecast consumer demand for our products; our ability to maintain favorable relationships with our suppliers and manage our supply chain, including obtaining and maintaining shipping distribution and raw materials at favorable pricing; our relationships with and the performance of distributors and retailers who sell our products to haircare professionals and other customers; impacts on our business from the sensitivity of our business to unfavorable economic and business conditions; our ability to develop, manufacture and effectively and profitably market and sell future products; failure of markets to accept new product introductions; our ability to attract and retain senior management and other qualified personnel; regulatory changes and developments affecting our current and future products; our ability to service our existing indebtedness and obtain additional capital to finance operations and our growth opportunities; impacts on our business from political, regulatory, economic, trade, and other risks associated with operating internationally including volatility in currency exchange rates, and imposition of tariffs; our ability to establish and maintain intellectual property protection for our products, as well as our ability to operate our business without infringing, misappropriating or otherwise violating the intellectual property rights of others; the impact of material cost and other inflation and our ability to pass on such increases to our customers; the impact of changes in laws, regulations and administrative policy, including those that limit U.S. tax benefits or impact trade agreements and tariffs; the outcome of litigation and governmental proceedings; impacts on our business from the COVID- 19 pandemic; and other factors. These forward-looking statements involve known and unknown risks, inherent uncertainties and other factors, which may cause our actual results, performance, time frames or achievements to be materially different from any future results, performance, time frames or achievements expressed or implied by the forward-looking statements. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements. Actual results and the timing of certain events may differ materially from those contained in these forward-looking statements. Many of these factors are macroeconomic in nature and are, therefore, beyond the Company's control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, the Company's actual results, performance or achievements may vary materially from those described in this presentation as anticipated, believed, estimated, expected, intended, planned or projected. The forward-looking statements in this presentation represent management's views as of the date on which this presentation was first posted on the Company's investor relations website. Unless required by United States federal securities laws, the Company neither intends nor assumes any obligation to update these forward- looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in our expectations. Market and Industry Data This presentation includes market and industry data and forecasts that we have derived from independent consultants, publicly available information, various industry publications, other published industry sources and our internal data and estimates. While independent consultant reports, industry publications and other published industry sources generally indicate that the information contained therein was obtained from sources believed to be reliable we have not independently verified such information. Our internal data and estimates are based upon information obtained from trade and business organizations and other contacts in the markets in which we operate and our management's understanding of industry conditions. Although we believe that such information is reliable, we have not had this information verified by any independent sources. Similarly, our internal research is based upon our understanding of industry conditions, and such information has not been verified by any independent sources. To the extent that any estimates underlying such market-derived information and other factors are incorrect, actual results may differ materially from those expressed in the independent parties' estimates and in our estimates. Non-GAAP Financial Measures This presentation contains "non-GAAP financial measures," including adjusted EBITDA, adjusted EBITDA margin, adjusted gross profit and adjusted gross profit margin, These are financial measures that are not calculated or presented in accordance with generally accepted accounting principles in the United States ("GAAP") and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to net loss or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company's presentation of these measures may not be comparable to similarly titled measures used and calculated differently. Certain monetary amounts included in this presentation have been subject to rounding adjustments. Accordingly, figures shown as totals in certain tables and charts may not be the arithmetic aggregation of the figures that precede them. OLAPLEX 2 2#3OLAPLEX hallow OLAPLEX OLAPLEX is a patent-protected, proven and potent haircare technology system that restores all hair types to its healthiest state possible. OLAPLEX created the Bond Building category which re-builds your hair bonds. When your hair bonds or dissulphide bonds are repaired, your hair is stronger, more hydrated, has more shine, bounce and smoothness. 3#4BIS-AMINO: THE INGREDIENT THAT CHANGED IT ALL We have patent-protected bond-building IP woven into our product suite Olaplex's patent-protected active ingredient Bis-Aminopropyl Diglycol Dimaleate works on a molecular level to dramatically improve hair from within by protecting, strengthening and repairing disulfide bonds in hair that break when damaged Bis-aminopropyl Diglycol Dimaleate Jammu OH WITHOUT OLAPLEX NH3 HO WITH OLAPLEX Spectrograph imagery of hair at 1,000x magnification 4 OLAPLEX#5OLAPLEX IS A DISRUPTOR AT ITS CORE Science-enabled, technology-driven, underpinned by a loyal and engaged community. We believe we have only just scratched the surface. 1. Tribe Dynamics 1H 2022 2. For a reconciliation of Adjusted EBITDA and adjusted EBITDA margin, please refer to the appendix of this presentation 3. All data obtained publicly. Total views as of August 2022 What We've Disrupted: INNOVATION MARKETING OPERATIONS 5 How We Disrupted: De-risked innovation with a continuous feedback loop from our community Community-based and data driven performance marketing Asset and capex light model Results of Our Disruptive DNA: Track record of successful product launches #1 EMV haircare brand¹ 13.9MM #OLAPLEX posts³ 1.1B+ #OLAPLEX TikTok views³ Robust Adjusted EBITDA margin of 68.3%²#6OLAPLEX AT A GLANCE Loyal Community 76% of stylists believe OLAPLEX offers higher quality products than other brands #1 follower count on Instagram vs. similar brands 71 NPS higher than average across similar brands Financial Profile $598.4M FY 2021 Net sales 4 Beloved Brand #1 bond-building haircare brand in professional #1 brand on Amazon in haircare³ #1 haircare brand in 2021 at Sephora 112% FY 2021 Net sales growth Exceptional Profile 3 Based on company beliefs and sales estimates. 4 FY 2021 period refers to the 12-months ended December 31, 2021. 13 Products² 60+ Countries worldwide 100+ Employees 68.3% FY 2021 Adj. EBITDA margin Note: For a reconciliation of Adjusted EBITDA to net income, please refer to the appendix of this presentation. 112 month period ended December 31, 2021. 2 Product count excludes kits and trial sizes. Net Sales by Channel¹ Professional 43% Note: Total hashtags as of September 2021 DTC 28% Net Sales by Geography¹ US 58% Specialty Retail 29% International 42% OLAPLEX#7OUR OPPORTUNITY WITHIN THE GLOBAL BEAUTY MARKET Where We're Winning Leading bond builder in professional; leading haircare brand in Sephora¹ and on Amazon² Pioneer in the "skinification" of hair Well-positioned in prestige haircare, the fastest growing segment of haircare Industry ripe for disruption - top three haircare companies globally have lost over 430 basis points of market share since 20153 Source(s): Euromonitor and internal consumer surveys 1 Based on 2021 sales. 2 Based on company beliefs and sales estimates. 3 Based on retail sales. Global Haircare $82bn 7 Global Skincare $155bn Where We Have a Right to Play Consumer trust gives us license to play in adjacent categories R&D function working on potential next generation disruptive technology 82% of consumers familiar with OLAPLEX would like to see a skincare line from OLAPLEX 51% of consumers familiar with OLAPLEX would switch out their current skincare brand for an OLAPLEX skincare line OLAPLEX#8OLAPLEX'S CLEAR COMPETITIVE ADVANTAGES Key Differentiators Products that really work Powerful innovation platform One of a kind engaged community Channel harmony Focused and disciplined organization Results 90%+ of Consumers indicate OLAPLEX makes their hair healthier Track record of successful launches of Incremental products #1 > 3.5 different OLAPLEX products purchased by the avg. consumer Differentiated consumer proposition rooted in patented, potent and proven performance -35% Strong R&D capabilities and defined new product pipeline Proven ability to innovate and launch highly incremental new products follower count on Instagram versus similar brands¹ Future of work model 230K stylists engaged in OLAPLEX social media communities Engaged community of stylists and consumer who serve as champions of the brand of consumers were referred from stylists 8 -50% of people who purchase online also bought from retail Digitally driven go-to-market strategy centered around stylists Source(s): Company Management, Olaplex Consumer Hair Care Survey Apr-2021 ¹ Based on data from Global Cosmetics Industry. Minimal capital requirements Culture of investment discipline and curated assortment OLAPLEX#9RECOMMENDATIONS FROM STYLISTS ARE LEADING FACTOR IN CONSUMER HAIRCARE PURCHASING DECISION "What sources do you rely on for information about hair products and tips?" Recommendations from my hairstylist Recommendations from my family/friends Articles/reviews online Youtube videos Beauty stores My salon/spa product section An ad on TV, in a magazine or on radio Posts by social media influencers An online ad OLAPLEX Source: Internal company survey. N=1906 Amazon.com Posts by my friends/family on social media Posts by celebrities Home shopping channel 9 7% 5% 15% 15% 14% 22% 19% 17% 26% 21% 21% 36% 61%#10AT HOME PRODUCT PORTFOLIO DESIGNED FOR A MULTI-STEP REGIMEN TREAT OLAPLEX.COM PROFESSIONAL INRED OLAPLEX INTENSIVE BOND BUILDING HAIR TREATMENT SONRA POUR CH N°0 FENGSHAVES RENGIN /20 TAKE HOME OLAPLEX.COM SON A DOMICILE THE ORIGINAL CORIGINAL OLAPLEX HAIR PERFECTOR Nº.3 REPAIRS AND STRENGTHENS ALL HAIR TYPES REPARE ET RENFORCE TOUS LES TYPES DE CHEVEUX 100 ml/33 or VED TECHNOLOGY CLAPER.COM OLAPLEX Nº.8 BOND INTENSE MOSTURE MASK URES SMOOTHS TYPES 100 mL/3.3 fl. oz. NO O INTENSIVE BOND BUILDING HAIR TREATMENT Nº.3 HAIR PERFECTOR No.8 BOND INTENSE MOISTURE MASK MAINTAIN INTENTED TECHNOLOGY OLAPLEX.COM OLAPLEX No-4C BOND MAINTENANCE CLARIFYING SHAMPOO DEEP CLEANS SOFTENS STORES SHINE & C ALHAIR TYPES 250 mL/8.5 fl. oz. CLARITY ENTED TECHNOLOGY OLAPLEX.COM OLAPLEX Nº.4 BOND MAINTENANCE SHAMPOO PARS STRENGTHENS AHPORATES ALL HAIR TYPES 250 ml/Net 8.5 fl oz PATENTED TECHNOLOGY - OLAPLEX.COM OLAPLEX Nº.4P BLONDE ENHANCER™ TONING SHAMPOO REPAIRS, HYDRATES & BRIGHTENS DE LIGHTENED 250 mL / 8.5 fl. oz. PATENTED TECHNOLOGY OLAPLEX.COM OLAPLEX Nº.5 BOND MAINTENANCE CONDITIONER PARS STRENGTHENS. LHYDRATES ALL HAIR TYPES 250 ml/Net 8.5 fl oz No.4C BOND MAINTENANCETM CLARIFYING SHAMPOO No.4 BOND MAINTENANCETM SHAMPOO No.4P BLONDE ENHANCERTM TONING SHAMPOO No.5 BOND MAINTENANCETM CONDITIONER PROTECT NEVED TECHNOLOGY OLAPLEX.COM OLAPLEX No.6 BOND SMOOTHER EN STYLING TREATMENT ODS WOSTURE TRENGTHENS NOUCES PUT FOR UP TO 72 HOURS 100 mL/3.3 fl. oz. OLAPLEX Nº.7 BONDING OIL 30ml/Net 1 fl oz San R CHOLOGY - OLANINGS OLAPLEX Nº.9 PROTECTOR KOURSHING HAIR SERUM WERDANG RICK SERUM MANAGEABLITY AND PROTECT 2ml/3.0 8. Oz No.6 BOND SMOOTHER™ Nº.7 BONDING OIL No.9 BOND PROTECTOR OLAPLEX#11DIFFERENTIATED R&D PLATFORM AND IP PORTFOLIO R&D Dedicated R&D function and in-house innovation lab Partnerships with leading universities and biotech companies Rigorous NPD processes and extensive testing facilitates success of innovation Defined pipeline Bis-amino extensions alongside development of new sciences and category extensions 11 Broad Patent Protection 100+ patents to-date across the globe On average, 13 years remaining on each patent Patent coverage is broadly drafted and includes skin and nail applications Proprietary, patent-protected ingredient, Bis-amino, serves as the common thread across our products and is a key differentiator OLAPLEX#12STRONG ENGAGEMENT WITH STYLISTS AND CONSUMERS ACROSS PLATFORMS facebook. 262K+ Professional stylists in OLAPLEX-led Communities A Tik Tok 1.1B+ Views 12 Instagram 2.3MM Followers 13.9MM Posts Tribe Dynamics A Creatoria Company #1 Earned Media Value Brand 1H 22 We leverage digital platforms and social media to educate and interact with our engaged and loyal community of stylists and consumers#13OUR COMMUNITY-BASED MARKETING MODEL In just a few years, OLAPLEX has organically built a content library greater than other beloved, high- growth brands Passionate and vocal OLAPLEX stylists and consumers generate thousands of pieces of unique and unpaid social content every day This community-based marketing model is at the core of our attractive ROI on sales and marketing spend OLAPLEX is the #1 EMV haircare brand¹ 1. Tribe Dynamics as of 1H 2022 OLAPLEX. L'ORÉAL S ESTEE LAUDER OFIGS P PELOTON 13 #s on Instagram 3.4MM 0.1 MM 2.7MM 1.0MM Note: Total hashtags as of September 2021 8.1MM 13.3MM 41.3MM OLAPLEX#14OUR SYNERGISTIC OMNICHANNEL MODEL DRIVES CONSUMER ENGAGEMENT Reaffirmation DTC Consumer Insights Strategic Revenue Launched in Replenishment OLAPLEX Mutually reinforcing distribution strategy omnichannel Prominence Brand Equity SPECIALTY Brand Awareness Brand Building Launched Experts *18 Education Advocacy PRO Brand Credibility Brand Champions Launched in 14 14 SEPHORA Select partners include: BG Professional beauty systems Specialty Retail and Retail.com SPACENK APOTHECARY LONDON OSalonCentric OLAPLEX.com DOUGLAS (ULTA HEALTY Owned Online and Pure-Play amazon OLAPLEX#15WE'VE BUILT OLAPLEX FROM THE GROUND UP FOR THE FUTURE Leading with diversity Female-led organization with a diverse female lead board 82% of Board is Female 18% of Board are Racial Minorities ●● 76% of employees identify as female 46% of employees identify as non-white Source: Company Management as of December 2021 Supporting our communities and small businesses 98% of our salon community are small businesses, and a meaningful percentage are racial or ethnic minorities OLAPLEX's Key Initiatives 3,5 周( iġġji Affiliate program Grants to stylists Scholarships Support and education Mentorship and career counselling 15 Limiting our environmental footprint Our cruelty-free, non-toxic formulas promote hair health without threatening the environment 88 (3) Sulfate free Phthalate free Phosphate free By limiting our secondary packaging, we give back to Mother Earth what Father Time takes away. For example, from 2015 to 2021 we... ...Prevented approximately 35MM lbs of GHG being emitted into the environment... ...Saved approximately 57MM gallons of water from waste ...and Saved approximately 44K trees from deforestation OLAPLEX#16OUTSTANDING FINANCIAL PROFILE Scale $598.4MM FY 2021 Net Sales¹ Significant scale with huge global opportunity - $82bn in haircare, Fast Growth 112% FY 2021 Net Sales Growth' Rapid topline growth driven by depth and breadth of channel penetration, and highly incremental innovation model Source(s): Company Management Note: For a reconciliation of Adjusted EBITDA to income from operations, please refer to the appendix of this presentation. ¹FY 2021 period refers to the 12-months ended December 31, 2021. 16 Top Tier Profitability 68.3% FY 2021 Adj. EBITDA Margin¹ Sustained remarkable profitability as a result of a deep competitive moat which enables a new business model OLAPLEX#17HISTORICAL FINANCIAL PERFORMANCE Net Sales ($MM) DTC Specialty Retail Professional $148 $21 $29 $98 2019 Synergistic Channel Strategy $282 $75 $51 $156 2020 Resilience Through COVID Source: Olaplex 10-K as filed on March 8, 2022 for 2021 comparison, S-1 for FY 2019 and FY 2020 17 $598 $ 163 $176 $259 2021 Incremental Product Innovation 2020-2021 Growth 112% 117% 247% 66% OLAPLEX#18HISTORICAL FINANCIAL PERFORMANCE Adj. Gross Profit ($MM)* Adj. EBITDA ($MM)* 79% $117 2019 68% $100 % Adj. Margin* 82% $230 2020 % Adj. Margin* 71% $199 81% $482 2021 18 68% $409 Science-Led Products supporting premium price 2021 Focused Assortment Streamlines Supply Chain Interconnected Product Portfolio with Community-Based Marketing 2019 2020 Source: Olaplex 10 K as filed on March 8, 2022 for 2021 comparison, S-1 for FY 2019 and FY 2020 *For a reconciliation of Adjusted Gross Profit, Adjusted Gross Profit Margin, Adjusted EBITDA and Adjusted EBITDA Margin, please refer to the appendix of this presentation. Focused organization with 'Future of Work' model OLAPLEX#19THE OLAPLEX BUSINESS MODEL IS DISRUPTIVE AND OFFERS STRUCTURALLY ADVANTAGED MARGINS OLAPLEX Competitive Advantages Products that really work Powerful innovation platform One of a kind engaged community Channel harmony Focused and disciplined organization 19 • At the heart of it all - a unique strength Consumers aptive to regi and results Strong portfolio of patents in US and abroad ● • Proven track record ● • Robust, disruptive, multi-horizon multi-year pipeline Launch model builds fanatical excitement Why Structurally Advantaged? Leading community engagement • Led by the Stylist - the most important voice Cultivated over 7 years and not easily repeatable ● Value creating for all partners ● • Symbiotic effect across channels Products that consumers demand ● Obsessed with the consumer and community Focus and prioritization in our DNA • A company built for the future ● We believe our competitive advantages will sustain our top tier margins in the long-term OLAPLEX#20SIGNIFICANT GROWTH POTENTIAL Grow Brand Awareness and Household Penetration Educate stylists and engage with consumers to increase awareness Current aided awareness of only 11% amongst Sephora consumers Grow Through Existing Points of Distribution From 2018 to 2020. Deepen penetration with existing retail partners and professionals Demonstrated ability to drive productivity in existing distribution - +134% CAGR in sell-through sales at Sephora¹ Expand Product Offerings by Utilizing Innovation Capabilities Expand Distribution to New Geographies and Retailers 20 Meaningful global opportunity in specialty retail, specialty pharmacy, travel retail and international pro channel Focus on Europe, China, Japan and LatAm O Leverage OLAPLEX.com to Strengthen DTC Channel Create new tools and programs on OLAPLEX.com to interact with consumers and gain data insights 1.7MM+ unique hair diagnostic quiz takers since October 2020 Continue to utilize R&D capabilities to develop science-backed solutions Broaden hair health platform into scalp care and other untapped haircare categories Explore opportunities to expand offering into adjacent categories#21GLAPLEY APPENDIX#22NON-GAAP RECONCILIATION Adjusted EBITDA ($MM) Net Income Interest expense (income) Income tax provision Depreciation and amortization of intangible assets Acquisition costs and financing fees¹ Costs incurred LIQWD Matters² Inventory fair value adjustment³ Share-based compensation Non-capitalizable IPO and strategic transaction costs4 Tax receivable agreement liability adjustment5 For the Year Ended December 31 2021 $ 221 61 55 49 14 Adjusted EBITDA Adjusted EBITDA Margin 1 Includes acquisition costs related to the acquisition of the Olaplex business and dividend financing costs. 2 Includes costs incurred related to the resolution of the LIQWD Matters of $14.3 million. 4 8 (4) $ 409 68.3% 2020 $ 39 39 8 46 21 45 2 $ 199 70.6% 22 Adjusted Gross Profit ($MM) Gross Profit Inventory fair value adjustment³ Amortization of patented formulations Adjusted Gross Profit Adjusted Gross Profit Margin For the Year Ended December 31 2021 $ 474 8 $ 482 80.5% 3 Includes the non-cash, non-recurring fair value inventory step-up adjustment amortization as part of the purchase accounting on the acquisition date, utilizing the comparative sales method in accordance with ASC 820-10-55-21. 4 Represents non-capitalizable professional fees and executive severance incurred in connection with the IPO and the Company's public company transition. 5 Represents applicable tax receivable agreement liability adjustments. 2020 $ 179 45 6 $ 230 81.6% OLAPLEX#23THANK YOU OLAPLEX. 23 9