#1E Einhell CORDLESS EXCELLENCE. Einhell Germany AG Jan Teichert / CFO LITHIUMION 6.0Ah 18V MULTI-Ah 46A Einhell POWER CHANGE POWER -CHANGE 11-2022#2E Einhell ◉Manufacturing and distribution of power tools and gardening equipment for the Do-it-yourself sector. Brief profile ◉Founding year: 1964 Employees worldwide: approx. 2500 Subsidiaries: 49 ◉Turnover 2020: 725 Mio. Euro EBT: 7,8% Turnover 2021: 927 Mio. Euro EBT: 8,8% Turnover 2022: 1.032 Mio. Euro EBT: approx. 8,5% Research Studies: M.M. Warburg & Co. Hauck & Aufhäuser www.einhell.com/investor-relations/the-einhell-share/research-studies 2#3kwb Germany GmbH (100%) Stuhr/Deutschland iSC GmbH (100%) Landau / Deutschland ELTEC Corportate Structures and Shareholdings Einhell Electro Machinery Technology Co., Ltd. (100%) Kunshan China Hans Einhell (China) Chongqing Co., Ltd. (100%) Chongqing China Einhell Germany AG (Involvement in brackets) Einhell Holding Gesellschaft m.b.H (100%) Wels / Österreich Einhell Österreich Gesellschaft m.b.H (100%) Wien / Österreich Einhell SAS (100%) Villepinte / Frankreich Einhell Benelux B.V. (100%) Breda Niederlande Einhell Romania S.R.L (100%) Bukarest / Rumänien Einhell Holding Australia Pty. Ltd. (100%) Melbourne / Australien Einhell-Unicore s.r.o. Karlsbad Tschechien (100%) Einhell Australia Pty. Ltd. (100%) Melbourne / Australien ECOmmerce System GmbH (100%) Landau / Deutschland ECOmmerce System s.r.o (90%) Prag Tschechien Hansi Anhai YOUYANG Import & Export Co., Ltd. (100%) Chongqing China Hans Einhell (Shanghai) Trading Co., Ltd. (100%) Shanghai / China Hansi Anhai Far East Ltd. (100%) Hong Kong / China HAFE Trading Ltd. (100%) Hong Kong / China Einhell Croatia d.o.o. (100%) Sveti Kriz Zacretje / Kroatien Einhell d.o.o. Beograd (100%) Belgrad/Serbien Einhell BiH d.o.o. (66,7%) Vitez / Bosnien Einhell Italia s.r.l. (100%) Mailand / Italien Comercial Einhell, S. A. (100%) Madrid Spanien Einhell Portugal - Comércio Int., Lda. (100%) Arcozelo / Portugal Einhell UK Ltd. (100%) Merseyside Großbritannien Einhell Schweiz AG (100%) Winterthur / Schweiz Einhell Nordic ApS (51%) Lystrup / Dänemark Svenska Einhell AB (100%) Malmö / Schweden Einhell Finland OY (100%) Tampere / Finnland Suomen Einhell OY (100%) Tampere / Finnland Einhell Bulgaria OOD (67%) Varna Bulgarien Einhell Turkey Dis Ticaret A.S. (100%) Istanbul Türkei Einhell Hungaria Kft. (100%) Budapest Ungarn Einhell Polska Sp. z o.o. (100%) Wroclaw / Polen Hans Einhell Ukraine TOV (100%) Kiew Ukraine Einhell LLC (100%) St. Petersburg / Rußland Einhell Canada Holding Ltd. (100%) Vancouver Canada Outillages King Canada INC. (66,6%) Montreal Canada Einhell Chile S.A. (100%) Santiago / Chile Einhell Argentina S. A. (100%) Buenos Aires / Argentinien Einhell Colombia S.A.S. (100%) Bogota Kolumbien Einhell Uruguay S.A. (100%) Montevideo Uruguay Einhell South Africa Pty. Ltd. (51%) Kapstadt Südafrika Mould Star Pty. Ltd. (51%) Kapstadt Südafrika Einhell US Holding, Inc. (100%) Dover/Delaware Einhell Einhell Hellas A.E. (100%) Athen Griechenland 3 02-2023#4,,Einhell Shares: Sustainable dividends and share price increase" SHARE PRICE DEVELOPMENT 2011 - 10/2023 SHAREHOLDERS 200 150 Management ca. 5% Free Float 95% 100 Vorzüge Stämme 1.680.000 2.094.400 45% 55% Thannhuber AG 93% 50 ,,Langfristig nachhaltige Wertsteigerung" Dividenden-Historie Andere 4% Axxion 3% ,,Stable shareholder structure thanks to the founding family as common shareholders "I In Euro 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Gesamt 2.893.856 3.271.296 2.138.976 2.138.976 2.893.856 2.893.856 2.138.976 1.384.096 1.384.096 2.138.976 2.893.856 4.403.616 5.158.496 5.158.496 8.178.016 9.687.776 10.820.096 Stämme 0,74 0,84 0,54 0,54 0,74 0,74 0,54 0,34 0,34 0,54 0,74 1,14 1,34 1,34 2,14 2,54 2,84 Vorzüge 0,80 0,90 0,60 0,60 0,80 0,80 0,60 0,40 0,40 0,60 0,80 1,20 1,40 1,40 2,20 2,60 2,90#5Financial figures POWER CHANGE#6Turnover (Mio. €) 2020 vs. 2021 vs. 2022 1200 1000 800 600 400 200 725 Mio € 0 Einhell + 28% 927 Mio € + 11% 1.033 Mio € 2020 2021 2022 6 6#7EBT (Mio. €) 2020 vs. 2021 vs. 2022 100 90 60 80 70 10 60 60 50 40 30 56,4 Mio € 20 10 0 Einhell +45% 81,8 Mio € +6% 87,4 Mio € 2020 2021 2022 |~ 7#8Turnover (Mio. €) per quarter 2020 300 250 200 2021 2022 300 300 250 200 250 200 150 150 150 292,3 271,4 229,6 233,8 223,3 240,3 242,0 226,8 100 186,7 188,1 195,0 100 100 154,9 50 50 50 0 0 0 Q1/20 Q2/20 Q3/20 Q4/20 Q1/21 Q2/21 Q3/21 Q4/21 1 - 12/2020: 724,7 Mio. € (7,8%) 1 12/2021: 927,0 Mio. € (8,8%) Q1/22 Q2/22 Q3/22 Q4/22 1-12/2022:1.032,5 Mio. € (8,5%) 8#9EBT (Mio. €) per Quartal 2020 25 25 20 25 20 20 15 2021 25 20 20 15 2022 24,6 23,0 23,5 21,8 21,1 10 10 20,2 10 20,0 19,0 17,5 15,3 14,1 15 5 5 1-12/2022: 87,4 Mio. € (8,5%) 0 0 0 Q1/20 Q2/20 Q3/20 Q4/20 Q1/21 Q2/21 Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 5 8,0 1 12/2020: 56,4 Mio. € (7,8%) 1 12/2021: 81,8 Mio. € (8,8%) 6#10Consolidated Statement of financial position ASSETS (in EURK) Note 31.12.2022 31.12.2021 Intangible assets (2.2) 38,552 19,627 Property, plant and equipment (2.1) 57,589 57,173 Right-of-use assets (2.1) 17,850 18,401 Non-derivative financial assets (2.3) 1,656 915 Derivative financial assets (2.7) 5,553 14,596 Other non-financial assets (2.8) 3,410 1,963 Deferred tax assets (2.4) 17,575 17,430 Non-current assets 142,185 130,107 Inventories (2.5) 473,473 449,976 Trade receivables (2.6) 143,700 135,859 Non-derivative financial assets (2.3) 1,974 1,174 Derivative financial assets (2.7) 37,389 54,332 Income tax receivables 4,783 2,736 Other non-financial assets (2.8) 27,979 45,667 Contract assets Cash and cash equivalents Current assets Total assets 558 542 10,662 11,513 700,518 701,799 842,703 831,906 10#11Consolidated Statement of financial position EQUITY AND LIABILITIES (in EURK) Note 31.12.2022 31.12.2021 Subscribed capital (2.9) 9,662 Capital reserve (2.9) 26,677 9,662 26,677 Retained earnings (2.9) Other reserves 311,226 7,966 274,619 26,600 Equity of shareholders of Einhell Germany AG 355,531 337,559 Non-controlling interest (2.10) 11,305 3,413 Equity 366,836 340,972 Employee benefits (2.11) 7,192 8,956 Provisions for other risks (2.12) 516 Liabilities from debt capital (2.13) 88,281 686 91,406 Non-derivative financial liabilities (2.14) 16,297 2,329 Derivative financial liabilities (2.16) 5,053 120 Lease liabilities (2.17) 11,923 13,492 Other non-financial liabilities (2.18) 3 0 Deferred tax liabilities (2.4) 15,282 20,494 Non-current liabilities 144,547 137,484 Employee benefits (2.11) 25,841 28,010 Provisions for other risks (2.12) 21,100 28,400 Income tax liabilities 5,411 8,823 Liabilities from debt capital (2.13) 102,866 90,875 Non-derivative financial liabilities (2.14) 38,130 38,926 Derivative financial liabilities (2.16) 5,657 1,359 Trade payables 116,281 137,500 Lease liabilities (2.17) 6,171 5,155 Other non-financial liabilities (2.18) 9,195 13,745 Contract liabilities (2.15) 668 657 Current liabilities 331,320 Total equity and liabilities 842,703 353,450 831,906 11#12Consolidated Statement of financial position (in EURK) Note 31.12.2022 31.12.2021 Revenue (3.1) 1,032,515 Other own work capitalised (3.2) 396 927,418 421 Other operating income (3.3) 17,849 9,259 Cost of materials (3.4) -659,101 -594,161 Personnel expenses (3.5) -118,738 -107,768 Depreciation and amortisation (3.6) -14,705 -12,041 Other operating expenses (3.7) -165,182 -137,442 Impairment losses pursuant to IFRS 9 -517 -3,303 Financial income (3.8) 10,324 6,017 Financial costs (3.8) -15,405 -6,565 Financial result (3.8) -5,081 -548 Profit before income taxes 87,436 81,836 Income taxes (3.9) -26,636 -21,682 Earnings after tax 60,800 60,154 Non-controlling interest 1,046 1,528 Earnings after tax and non-controlling interests 59,754 58,626 Earnings per ordinary share (3.10) 15.80 15.50 Earnings per preference share (3.10) 15.86 15.56 12 12#13Sales development channels Others; 2,80% Partner; 1,80% Disc/C&C; 4,50% E-Com; 15,90% Tra. Trade; 12,90% 2019 (606 Mio €) Disc/ C&C; Partner; Others; 4,40% E-Com; 22,60% Tra. Trade; 11,10% 2,30% 3,90% 2021 (927 Mio €) Disc/C&C: Partner; 1,70% Others; 4,00% 4,00% E-Com; 20,30% DIY; 58,50% Tra. Trade; 10,40% DIY; 55,70% 2020 (725 Mio €) Partner; 1,40% Others; Disc/C&C;. 3,40% E-Com; 22,60% Tra. Trade; 12,30% 3,50% 2022 (1.033 Mio €) DIY; 59,60% DIY; 56,80% 113#14Sales development Einhell Brand Brand Development: Einhell in relation to Private Label Goal 2010 2016 2017 2018 2019 2020 2021 2022 2023 Einhell 68,4% 77,8% 80,5 % 82,9% 86,7% 89,5% 91,9% 92,3% >95% Privat Label 31,6% 22,2 % 19,5 % 17,1% 13,3% 10,5 % 8,1 % 7,7% Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0% 100,0% 100,0% 14#15Sales development Power X-Change 605,7 Mio € 724,7 Mio. € 30,7 % 24,3 % of total sales of total sales 147,2 Mio. € 31.12.2019 927,0 Mio. € 36,9% of total sales 223,3 341,6 Mio. € Mio. € 1.032,5 Mio. € 40,0% of total sales 413,0 Mio. € total sales PXC 31.12.2021 31.12.2022 31.12.2020 15 15#16Turnover development (Mio. €) 1000 800 600 386 400 361 337 359 294 238 214 200 161 182 0 2000 316 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 725 606 578 553 487 444 416 416 365 365 380 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 1033 927 16#17Strategic Development - International Expansion Süd-Afrika Integrated sells Einhell Products Started selling Einhell Vietnam *Company for Procurement and Packaging * M&A singning completed *Sales company *M&A singning I⭑I Kanada + Finnland Products in October 2022 Long-term partnership, sells Einhell Products Thailand USA completed *M&A search ,,Long-term successful track recod in internationalizing new markets" 17#18Einhell Strategy Battery VISION One Power X-Change battery in each house / flat with garden. MISSION We offer our customers cordless freedom for all work in and around the home, wherever our customer wants to be mobile and free. With the most competent battery platform only from Einhell, we help 100s of millions of home and garden owners worldwide to have fun and enjoy their DIY projects and gardening with cordless freedom. International expansion Full concentration on Focus Product Groups Cordless excellence with Power X-Change KEY STRATEGIC PILLARS Most competent & brand-independent system expert for power tool accessory Strategic partnerships with stakeholders International positioning of Einhell as an a A-brand Appearance excellence - products and Pos Best digital provider in DIY-industry Digitalization of corporate processes Best place to work in the DIY-industry Sustainability Best service in the DIY-industry Production outsourcing from China and own Battery Factory Optimization of supply chain Operations excellence 18#19Focus Product Groups and Category Leadership POWER CHANGE#20Leadership Cordless Freedom Success factors for Einhell to become synonym for 1 cordless Freedom Broadest and most competent platform - cordless solutions for all applications in house & garden that the customer expects. Products of platform partners extend the use of our PXC batteries Innovative battery, charging, motor & robotics 2 technology 3 4 Best customer service which satisfies the customer at every service contact & at every Point of Sale Position the brand as synonym for cordless freedom & excellence. PXC becomes top of mind in the mind of the end user and market leader in all countries POWER -CHANGE#21CORDLESS FREEDOM. FOR GARDEN & TOOLS. HIGH-PERFORMANCE TOOLS. ENDURING BATTERIES. Technological Competence - Batteries & Charging Focus of battery technology: >> Longer runtimes - endurance >> More power - performance >> Longer life time >> Better dust & water protection Focus on charging technology: >> Intelligent charging with need oriented charging & discharging TWIN-PACKⓇ 18V+18V 36V TECHNOLOGY TWIN-PACKO TECHNOLOGY. 18V+18V 36V. 1 BATTERY. 1.000 POSSIBILITIES. ACTIVE BATTERY MANAGEMENT SYSTEM ACTIVE BATTERY MANAGEMENT SYSTEM. INTELLIGENT CONTROL ELECTRONICS. CHANGE MODERN TECHNOLOGY. TRUSTED QUALITY. 21 21#22POWER X-CHANGE OUR PLATFORM STRATEGY. Einhell offers the broadest and most competent battery platform for the private home and garden owner. 2022 2027 250+ SKU's 450+ SKU's Within this platform, it is very important that we offer a solution for every DIY task in the home and garden where the customer needs and wants wireless freedom. Offering the most competent platform means absolute competence in terms of breadth and depth within our focus categories. (Price positioning: "Brand quality at the best price") אל על כל ערך עיר ציון SAK 22 22#23QUALITY An excerpt from our countless test victories: TESTSIEGER Stiftung Warentest test GUT (2.0) www.ical 13 18V 2,0 Ah Power X-Change Batterie ร Stiftung Warentest test H GUT (2,1) TE-CD 18/50 Li-i BL (2x2,0 Ah) Cordless Impact Drill selbst ist der Mann Listed SELBST AUSPROBIERT FAZIT: 11111 Bewarett, SEHR GUT Apte 12/02 www.selbst.de GP-LB 36/210 Li E-Solo Cordless Leaf Blower TESTSIEGER Stiftung GUT (2,0) Warentest test + www.icle GE-CM 36/36 Li (2x4,0 Ah) CORDLESS Lawn Mower selbst ist der Mann PRAXISTEST GUT (1,9) A TESTSIEGER Ausgabe 06/2022 www.selbst.de 18V 4,0 Ah Power X-Change Batterie selbst ist der Mann PRAXISTEST GUT (1,6) TESTSIEGER Ausgabe 11/2020 www.selbst.de GE-LC 36/35 Li-Solo Cordless Chain Saw NEU ARCURRA 18/55 Cordless-Hedge Trimmer TESTSIEGER Stiftung Varentest test + GUT (1,9) Ausgabe 08/2022 www.test.de 22CT75#24Brand Positioning POWER CHANGE#25Vision & Targets 2029 Our clear target is that we catch up with our A-brand competitors within the next 7 - 8 years and become part of the international DIY champions league!! 2022 2029 CCinhell Trakita TTİ ED BOSCH E Einhell Makita R TTİ H BOSCH#26360 Degree Marketing Campaigns Target until 2025: 360 degree marketing campaigns in all our countries with TV being the leading medium internationally 4. POS E Einhell Inhell E Einhell Classic Einhell Einhell Einhell E Einhe Expert 5. Pictures Einhell DISTOU 3. Online Professional B A TEAM 1. TV & FARBE 6. Radio E Einhell HATÁRTALAN SZABADSÁG MINDENKINEK 2. Print GARTEN-LEHNSTUHL WELING AWNBR ÓRIÁSI KEZDŐCSOMAG-AKCIÓ! 340 4990 Ft 12 990 Ft 14:13 Bartth Comertel ITURE Einhalt Bild TAROLAS RAYERN- BEBEN ICK IM mit 20 Kra ENDER AKKU KANN LANGE! C 26 26#27EINHELL IS GOLD PARTNER OF FC BAYERN MUNICH Mia BAY#28FC BAYERN MÜNCHEN REVIEW: TV PRESENTING >> MASSIV INTERNATIONAL REACH >600,000 ON SITE AT ALLIANZ ARENA presenting on video wall >8.5 million >900 million SOCIAL MEDIA Einhell & FC Bayern channels TV CAMPAIGN in all TV countries GIGANTIC REACH FOR EINHELL.#29EINHELL & MERCEDES FORMULA 1: THE NEXT BIG THING. PET WOSTRIKE AS PETRONAS PETRONAS SYNTIUM#30MERCEDES-AMG PETRONAS FORMULA 1 PARTNERSHIP OFFICIAL TEAM PARTNER OF MERCEDES-AMG PETRONAS FORMULA ONE TEAM E Einhell Official Team Partner AMG PETRONAS FORMULA ONE TEAM OFFICIAL TOOL EXPERT OF MERCEDES-AMG PETRONAS FORMULA ONE TEAM Official Tool Expert E Einhell JAMG PETRONAS FORMULA ONE TEAM PETRONAS AMG PETRONAS SYNTIUM#31Market Figures POWER CHANGE#32MARKET RESEARCH 25% Others CORDLESS - TOOLS Market share (Jan-Dez 2023) 23% Makita 16% Einhell +15% 16,0% 13,9% 36% Bosch Einhell #3 on the market Einhell on a growth path with Power X-Change ■ Increase in market share (units) by 15% compared to 2021 Goal until 2025: NUMBER 2! 2021 2022 Marketshare Einhell Expand market share >20% 37% Others CORDLESS - GARDEN TOOLS Market share (Jan-Jun 2022) 14% Makita +23% 34% Einhell 32,9% 26,7% 15% Bosch 2021 2022 Marketshare Einhell Einhell #1 on the market Almost doubling of the units sold ■ Increase in market share (units) by 23% compared to 2021 Goal until 2025: NUMBER 1! Expand market share >35% 32 32#33Summary POWER CHANGE#34Goals 2023 Sales volume + approx. 3% E EBT approx. 8% Integration King Canada Increase PXC - portion > 50% Expansion of PXC range by approximately 50 Skins ◉TV campaign in 13 countries ◉ Acquisition Vietnam E Acquisition Thailand Further M&A search in the USA 34#35Einhell's pros at a glance: 1. INTERNATIONAL EXPANSION ■Further high market opportunities due to international expansion ■ High opportunities by scaling the sales base with the current range of products ■Successful Track-record over many years 2. FOCUS PRODUCT GROUPS ■Leading position in battery platforms ■ High market growth rates, high sales growth rates in the area of cordless tools 3. BRAND STRATEGY ■ Development of Einhell to an international A-Brand ■High gain of market shares for cordless items under the Einhell Brand 4. FINANCIAL STRENGTH/ SOLID FINANCIAL KEY FIGURES ■ Sound equity ratio ■ Sustainable long-term positive cash-flows ■Long-term oriented dividend policy (20 - 30% of the consolidated net income) 35#36Thank you for your attention! A DAS TEAM 36 36#37Disclaimer This presentation contains forward-looking statements. Forward-looking statements are based on specific assumptions and expectations at the time of this presentation. They are therefore subject to risks and uncertainties and actual results may differ considerably from the results in such forward-looking statements. Various risks and uncertainties are determined by factors that do not lie in the EINHELL Group's sphere of influence and can therefore not be estimated with certainty at present. This includes, without limitation, future market conditions and the economic trends as well as legal and political decisions. Unless otherwise stipulated, all amounts are stated in thousands of euros (KEUR). There may be minor deviations in this report and in other reports due to rounding of totals and the calculation of percentage figures. 31 37