#1EARNINGS SLIDES Fourth Quarter and Full Year 2019 February 20th 2020 Wix.com O#2Safe Harbor Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, cumulative cohort collections, collections on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income, non-GAAP net income, non-GAAP net income per share and free cash flow (collectively the "Non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual. Non-GAAP net income represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual, amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income per share represents non-GAAP net income divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see "Appendix" below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company has not reconciled its free cash flow guidance to net cash provided by operating activities because net cash provided by operating activities is not accessible on a forward- looking basis. Items that impact net cash provided by operating activities are out of the Company's control and/or cannot be reasonably predicted. Accordingly, a reconciliation to net cash provided by operating activities is not available without unreasonable effort. The Company has also not reconciled future collections over the next eight years from existing user cohorts. Items that impact future revenue and deferred revenue over an eight year period cannot be reasonably predicted. Accordingly, a reconciliation to revenue is not available without unreasonable effort. Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the full year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions including through the launch of our Wix Partner Program; our ability to create new and higher monetization opportunities from our premium subscriptions; our ability to enter into new markets, and attract new customer segments, for example through our recent strategic partnership with NTT Town Page and our partnership with a Japanese payment provider, intended to expand our reach to customers in Japan; our ability to maintain and enhance our brand and reputation; our prediction of ure collections generated by our user cohorts; our share repurchases hade pursuant to our share repurchase plan; our ability to manage the growth of infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function, including through the recent expansion of our Customer Solutions organization by engaging additional agents around the world to provide 24/7 support in nine different languages; the success of our sales efforts; customer acceptance and satisfaction of new products and other challenges inherent in new product development; changes to technologies used in our solutions; or changes in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2018 annual report on Form 20-F filed with the Securities and Exchange Commission on April 9, 2019. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. 2#3Q4 and FY 2019 Results#4Strong revenue growth Revenue ($ millions) Business Solutions Creative Subscriptions $138 $17 $120 Q1'18 $146 $19 $127 Q2'18 $156 $21 $135 Q3'18 $164 $21 $144 Q4'18 Note: 2020 guidance as provided on February 20, 2020 $174 $23 $151 Q1'19 $185 $28 $157 Q2'19 $197 $32 $165 Q3'19 25% Y/Y $205 $33 $171 Q4'19 $426 $34 $391 2017 $604 $78 $525 2018 26% Y/Y $761 $117 $644 2019 24- 26% Y/Y $946 -956 2020E 4#5Strong collections growth... Collections ($ millions) Business Solutions ■Creative Subscriptions $160 $18 $142 Q1'18 $160 $19 $141 Q2'18 $163 $21 $142 Q3'18 $176 $20 $156 Q4'18 Note: 2020 guidance as provided on February 20, 2020 $200 $23 $177 Q1'19 $200 $29 $170 Q2'19 $206 $32 $174 Q3'19 29% Y/Y $227 $36 $191 Q4'19 $484 $35 $449 2017 $658 $78 $580 2018 26% Y/Y $832 $121 $712 2019 23- 24% Y/Y $1,020 -1,035 2020E 5#6...combined with robust free cash flow generation Free Cash Flow ($ millions) $21 Q1'18 $24 Q2'18 $24 Q3'18 $33 Q4'18 Note: 2020 guidance as provided on February 20, 2020 $30 Q1'19 $31 Q2'19 $29 Q3'19 15% Y/Y $37 Q4'19 $71 2017 $102 2018 26% Y/Y $127 2019 24- 26% Y/Y $155 -162 2020E 6#7Introducing ARR to demonstrate growth ($ millions) $497 Q1'18 $531 Q2'18 $561 Q3'18 $587 Q4'18 $622 Q1'19 $648 Q2'19 $680 Q3'19 $707 Q4'19 Note: Annualized Recurring Revenue (ARR) is calculated as Monthly Recurring Revenue (MRR) multiplied by 12. MRR is calculated as all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, as well as monthly revenue from agreements with partners 7#8User and subscription bases continue to grow 54 Registered Users (millions, at End of Period) 58 63 68 72 77 82 87 92 97 103 109 114 119 125 131 137 142 148 154 16% Y/Y 160 165 1.1 1.2 Premium Subscriptions (millions, at End of Period) 1.4 1.5 1.6 1.8 1.9 2.1 2.3 2.5 2.7 2.9 3.1 3.2 3.5 3.7 3.8 9 4.0 4.2 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Note: Users and Subscriptions do not include Flok, DeviantArt, Wix Answers or users coming from the Wix Logo Maker funnel. Beginning in Q1 2019, in reporting Registered Users, we began to exclude users that initially registered to Wix through non-website products and had not yet begun the process of building a website. Once a user that initially registered through a non-website begins the process of building a website on Wix, that user will be counted as a Registered User as of that period. In Q2-Q4 2018, we included these users in our Registered Users calculation, as the number was immaterial in each of those quarters 4.3 2'19 4.4 13% Y/Y 8 4.5 Q3'19 Q4'19#9Increasing monetization of user cohorts Cumulative Collections from Q1 User Cohorts ($ millions) $112M Q1'19 Q1'18 Q1'17 Q1'16 Q1'15 Q1'14 Q1'13 Q1'12 Q1'11 Q1'10- $52M $91M $113M $108M $112M Number of Quarters Passed $85M $43M $0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 $36M Note: Data as of December 31, 2019. Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from Flok, DeviantArt, and Wix Answers. 9 $25M#10Continued growth of ARPS Average Annual Revenue per Subscription $143 Q2'17 $146 Q3'17 $150 Q4'17 $154 Q1'18 $157 Q2'18 $162 Q3'18 $168 $168 Q4'18 Q1'19 $171 Q2'19 $175 Q3'19 Note: ARPS is defined as total revenue over last four quarters / average number of premium subscriptions over last four quarters. Subscriptions only include Creative Subscriptions $179 Q4'19 10#11Consistent cohort behavior over the long term Active Premium Subscriptions from Q1 User Cohorts New Registered Users Q1'19-6.6M Q1'18 - 5.9M Q1'17- 5.9M Q1'16 - 5.3M Q1'15-4.6M Q1'14-4.1M Q1'13-3.7M Q1'12-2.7M Q1'111.8M Q1'10-0.9M 214K 213K 179K 127K 103K 92K 62K 34K 30K 19K 1 2 3 4 273K 5 6 7 8 233K 9 10 11 12 192K 13 14 154K 15 16 17 18 19 123K -104K 20 21 22 23 24 25 26 Number of Quarters Passed 27 73K 28 29 30 31 33K 25K 32 33 34 35 36 37 38 39 Note: Data as of December 31, 2019. Subscriptions only include Creative Subscriptions. Users do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker. 40 17K 11#12Existing cohorts are a growing source of future collections Actual and Potential Future Collections From Q1'10- Q4'19 Cohorts $6.8 billion Expected future collections from existing cohorts (up 33% y/y) Q1'10 Q210 Q3'10 Q4'10 Q211 Q311 Q411 Q1'12 Q2'12 Q3'12 Q4'12 Q2′13 Q3'13 Q4'13 Q2'14 Q314 Q4'14 Q215 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q147 Q2'17 Q317 Q1'18 Q2'18 Q3'18 Q4'18 61.10 Q219 Q319 Q1'20 Q2:20 Q4'20 Q3'20 Q121 Q2:21 Q3'21 Q421 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 Q2'23 Q3'23 Q4'23 Q1'24 Q3'24 Q2'24 Q4'24 Q1'25 Q2:25 Q3'25 Note: Data represents actual Collections from Q1'10- Q4'19; cohorts since creation and forecasted future cumulative collections through Q3'27, based on current cohort behavior Q4'25 92.10 Q2'26 Q3'26 Q4'26 Q1'27 Q2'27 12#13Growing base of cohort collections Annual collections by user cohort ($ millions) 2010 * 2011 2012 2019 2018 2013 2017 2016 2014 2015 2014 2015 2013 2016 2012 2011 2018: $642M 2017 2010 & Prior Note: Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from Flok, DeviantArt, and Wix Answers. 2019 collections are constant currency assuming FX rates remained the same as in 2018 2018 2019 2019*: $680M 13#14Efficient marketing based on 7-9 month TROI One Time Marketing, Ongoing Collections $55 ... After 4 Quarters 1.0x $52 Q1'19 Cohort Marketing Cost ($ million) $44 After 8 Quarters 2.1x $91 Q1'18 Cohort Cohort Net Collections ($ million) $32 ... After 12 Quarters 3.5x $112 Q1'17 Cohort I $25 After 16 Quarters 4.6x $113 Q1'16 Cohort ... After 20 Quarters $19 5.7x $108 Q1'15 Cohort Note: Data as of December 31, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Net Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from Flok, DeviantArt, and Wix Answers. 14#15Healthy mix of annual and monthly subscriptions % of Gross New Subscriptions 64% 36% 68% 32% 67% 33% 67% 33% 66% 34% 69% Note: Subscriptions only include Creative Subscriptions 31% 67% - 33% 67% 33% 67% 33% 69% Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 1 Year or Longer Monthly 31% % of Total Subscriptions 16% 84% 1 Year or Longer Note: Data as of December 31, 2019 Monthly 15#16Prior cohorts continue to convert % of Gross New Subscriptions by Prior and Current User Cohorts 60% 40% Q3'17 62% 38% Q4'17 59% 41% Q1'18 Note: Subscriptions only include Creative Subscriptions 61% 39% Q2'18 61% 39% Q3'18 Prior user cohorts 63% 37% Q4'18 60% 40% Q1'19 Current user cohort 63% 37% Q2¹19 63% 37% Q3'19 64% 36% Q4'19 16#17Increasing geographic penetration FX-Neutral Revenue by Geography (% of total) and Q4'19 Y/Y Growth 6% 26% 13% North America Europe Latin America 55% Asia and others Note: Q4'19 Revenue by Geography and Y/Y change based on constant FX rates from Q4'18 North America +31% Y/Y Europe +21% Y/Y Latin America +11% Y/Y Asia and others +18% Y/Y 17#18APPENDIX#19Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenue Change in deferred revenue Collections in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenue Cumulative Cohort Collections 2018 Q1 Q4 Q2 Q3 $137,775 $146,132 $155,600 $164,197 $21,880 $13,763 $7,177 $11,861 $159,655 $159,895 $162,777 $176,058 Q1 $24,779 $ (3,358) $21,421 2018 Q2 Q4 $27,268 $27,607 $36,055 $ (3,411) $ (3,916) $ (3,391) $23,857 $23,691 $32,664 Q3 2019 Q1 Q2 Q3 Q4 $174,290 $185,419 $196,791 $204,588 $26,089 $14,144 $9,069 $22,095 $200,379 $199,563 $205,860 $226,683 2019 Q1 Q2 $35,074 $37,180 $ (5,028) $ (6,426) $30,046 $30,754 Q3 $36,073 $ (6,846) $29,227 Q1'10 Q1'11 Q1'12 Q1'13 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Q1'19 $24 $34 $41 $79 $104 $98 $101 $95 $70 $30 $1 $2 $2 $6 $8 $10 $12 $16 $19 $22 $25 $36 $43 $85 $112 $108 $113 $112 $91 $52 Q4 $41,237 $ (3,766) $37,471 2017 2018 FY FY $425,636 $603,704 $58,353 $54,681 $483,989 $658,385 2019 FY $761,088 $71,397 $832,485 2017 2018 2019 FY FY FY $83,052 $115,709 $149,564 $(12,369) $ (14,076) $ (22,066) $70,683 $101,633 $127,498 Note: non-GAAP items exclude the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs and acquisition-related expense. Numbers may not add due to rounding. 19#20Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Projected revenues Projected change in deferred revenues Projected Collections 2020 Low 2020 High $946,000 $956,000 $74,000 $79,000 $1,020,000 $1,035,000 in 000s Creative Subscriptions Revenue Change in deferred revenues Creative Subscriptions Collections in 000s Business Solutions Revenue Change in deferred revenues Business Solutions Collections in 000s Gross Profit - Creative Subscriptions Share based compensation expenses Amortization Non GAAP Gross Profit - Creative Subscriptions Non GAAP Gross margin - Creative Subscriptions in 000s Gross Profit - Business Solutions Share based compensation expenses Amortization Non GAAP Gross Profit - Business Solutions Non GAAP Gross margin - Creative Subscriptions 2018 2019 Q4 Q4 $143,621 $171,355 $12,047 $19.450 $155,668 $190,805 2018 Q4 $20,576 ($186) $20,390 2018 2019 FY FY $525,350 $644.491 $54,769 $67,272 $580,119 $711,763 2018 Q4 $9,389 $132 $142 $9,603 47% 2019 2018 Q4 FY $33,233 $78,354 $2,645 ($88) $35,878 $78,266 2018 2019 2018 2019 Q4 Q4 FY FY $120,319 $137,935 $440,598 $523,586 $1,018 $1,334 $3,904 $4,994 $0 $0 $0 $0 $121,337 $139,269 $444,502 $528,580 84% 81% 85% 82% 2019 FY $116,597 $4,125 $120,722 2019 2018 Q4 FY $9,418 $36,159 $248 $514 $1,526 $568 $11.192 $37,241 34% 48% 2019 FY $40,595 $860 $1,951 $43,406 37% 20