Nogin SPAC Presentation Deck

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#1nogin EXECUTIVE PRESENTATION FEBRUARY 2022 DO nogin Dashboard Forecast Audit ABA+ Labratory Campaigns Settings Audit Dashboard See how you've been doing, and what we can improve. We took a look at your current marketing strategy, and here's what we found! Last year's Advertising Spend Ⓒ $168,868 Last Year's Revenue $1,183,618 How much are you paying? Ⓒ Average Cost Per Click $17.14 We can lower your cost per click by raising your ad quality score. Average Ad Quality Score 6/10 Where is your money going? Paid Search $69,454 Affiliate $21,414 Email & Cart Abandonment $18,000 Display-RT-Paid Social $60,000 Where are your customers? 0 City 1. New York 2. San Francisco 3. Austin 4. Chicago 5. Seattle Revenue $204,542 $143,900 $ 71,950 $ 35,975 $ 17,987 See Mc Who is buying your products? Women interested in Fitness account for 45% o your sales.#2DISCLAIMER O This investor presentation (this "Presentation") is for informational purposes only to assist interested parties in making their own evaluation with respect to the proposed business combination (the "Business Combination") between Software Acquisition Group Inc. III ("SWAG III) and Branded Online, Inc. (the "Company" or "Nogin"). The information contained herein does not purport to be all-inclusive and none of SWAG III, the Company or their respective affiliates or representatives makes any representation or warranty, express or implied, as to the accuracy, completeness or reliability of the information contained in this Presentation. This Presentation does not constitute (i) a solicitation of a proxy, consent or authorization with respect to any securities or in respect of the proposed Business Combination or (ii) an offer to sell, a solicitation of an offer to buy, or a recommendation to purchase any security of SWAG III, the Company, or any of their respective affiliates. You should not construe the contents of this Presentation as legal, tax, accounting or investment advice or a recommendation. You should consult your own counsel and tax and financial advisors as to legal and related matters concerning the matters described herein, and, by accepting this Presentation, you confirm that you are not relying upon the information contained herein to make any decision. The distribution of this Presentation may also be restricted by law and persons into whose possession this Presentation comes should inform themselves about and observe any such restrictions. The recipient acknowledges that it is (a) aware that the United States securities laws prohibit any person who has material, non-public information concerning a company from purchasing or selling securities of such company or from communicating such information to any other person under circumstances in which it is reasonably foreseeable that such person is likely to purchase or sell such securitie , and (b) familiar with the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder (collectively, the "Exchange Act"), and that the recipient will neither use, nor cause any third party to use, this Presentation or any information contained herein in contravention of the Exchange Act, including, without limitation, Rule 10b-5 thereunder. Forward-Looking Statements Certain statements included in this Presentation are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future events or SWAG III's or the Company's future financial or operating performance. For example, projections of future Adjusted EBITDA, Adjusted Gross Profit, G&A expenses, Sales & Marketing expenses and R&D expenses are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "may", "should", "would", "seem", "expect", "intend", "will", "estimate", "anticipate", "believe", "future", "predict", "potential" or "continue", or the negatives of these terms or variations of them or similar terminology, but the absence of these words does not mean that a statement- is not forward-looking. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements. These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by SWAG III and its management, and the Company and its management, as the case may be, are inherently uncertain. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and may differ from assumptions. Many actual events and circumstances are beyond the control of SWAG III. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) the occurrence of any event, change or other circumstances that could give rise to the termination of negotiations and any subsequent definitive agreements with respect to the Business Combination; (2) the outcome of any legal proceedings that may be instituted against SWAG III, the combined company or others following the announcement of the Business Combination and any definitive agreements with respect thereto; (3) the inability to complete the Business Combination due to the failure to obtain approval of the stockholders of SWAG III, to obtain financing to complete the Business Combination or to satisfy other conditions to closing; (4) changes to the proposed structure of the Business Combination that may be required or appropriate as a result of applicable laws or regulations or as a condition to obtaining regulatory approval of the Business Combination; (5) the ability to meet stock exchange listing standards following the consummation of the Business Combination; (6) the risk that the Business Combination disrupts current plans and operations of the Company as a result of the announcement and consummation of the Business Combination; (7) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management and key employees; (8) costs related to the Business Combination; (9) changes in applicable laws or regulations; (10) the possibility that the Company or the combined company may be adversely affected by other economic, business, and/or competitive factors; (11) inaccuracies for any reason in the estimates of expenses and profitability and projected financial information for the Company; and (12) other risks and uncertainties set forth in the section entitled "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" in SWAG III's final prospectus relating to its initial public offering dated July 30, 2021. O Nothing in this Presentation should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward- looking statements, which speak only as of the date they are made. Neither SWAG III nor the Company undertakes any duty to update these forward-looking statements. Financial Information; Non-GAAP Financial Measures This Presentation includes certain financial measures not presented in accordance with United States generally accepted accounting principles ("GAAP") including, but not limited to, Adjusted EBITDA, Adjusted Gross Profit, G&A expenses, Sales & Marketing expenses and R&D expenses. These non- GAAP measures, and other measures that are not calculated using such non-GAAP measures, are an addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to operating income, net income, cash flows from operations or any other profitability, liquidity or performance measures derived in accordance with GAAP. You should be aware that the Company's presentation of these measures may not be comparable to similarly-titled measures used by other companies. The Company believes these non-GAAP measures of financial results, including on a forward-looking basis, provide useful information to management and investors regarding certain financial and business trends relating to the Company's financial condition and results of operations. The Company uses these non-GAAP measures for trend analyses, for budgeting and planning purposes. The Company believes that the use of these non-GAAP financial measures provides an additional tool for investors to use in evaluating projected operating results and trends in and in comparing the Company's financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. These non-GAAP financial measures are subject to inherent limitations as they reflect the exercise of judgments by management about which expense and income are excluded or included in determining these non-GAAP financial measures. The management of the Company does not consider these non-GAAP measures in isolation or as an alternative to financial measures determined in accordance with GAAP. Please refer to footnotes where presented on each page of this Presentation or to the appendix found at the end of this presentation for a reconciliation of these measures to what the Company believes are the most directly comparable measure evaluated in accordance with GAAP. O nogin 2#3DISCLAIMER (CONT.) O This Presentation also includes certain projections of non-GAAP financial measures. Due to the high variability and difficulty in making accurate forecasts and projections of some of the information excluded from these projected measures, together with some of the excluded information not being ascertainable or accessible, the Company is unable to quantify certain amounts that would be required to be included in the most directly comparable GAAP financial measures without unreasonable effort. Consequently, no disclosure of estimated comparable GAAP measures is included and no reconciliation of the forward-looking non-GAAP financial measures is included. O C Use of Projections This Presentation contains financial forecasts with respect to the Company's projected financial results for the Company's fiscal years 2021 through 2023. The Company's independent auditors have not audited, reviewed, compiled or performed any procedures with respect to the projections for the purpose of their inclusion in this Presentation, and accordingly, they did not express an opinion or provide any other form of assurance with respect thereto for the purpose of this Presentation. These projections should not be relied upon as being necessarily indicative of future results. The assumptions and estimates underlying the projected, expected or target results are inherently uncertain and are subject to a wide variety of significant business, economic, regulatory and competitive risks and uncertainties that could cause actual results to differ materially from those contained in such projections, estimates and targets. Accordingly, there can be no assurance that the prospective results are indicative of the future performance of the Company, or that actual results will not differ materially from those presented in the prospective financial information. The inclusion of projections, estimates and targets in this Presentation should not be regarded as an indication that SWAG III and the Company, or their representatives, considered or consider the financial projections, estimates and targets to be a reliable prediction of future events. Industry and Market Data The information, data and statistics contained herein are derived from various internal (including data that SWAG III and the Company have internally collected) and external third-party sources. While SWAG III and the Company believe such third-party information is reliable, there can be no assurance as to the accuracy or completeness of the indicated information. Neither SWAG III nor the Company has independently verified the accuracy or completeness of the information provided by third party sources. No representation is made, by SWAG III's or the Company's management, as to the reasonableness of the assumptions made within or the accuracy or completeness of any projections or modeling or any other information contained herein. Any information, data or statistics on past performance or modeling contained herein is hot an indication as to future performance. SWAG III and the Company assume no obligation to update the information in this presentation. Participants in the Solicitation SWAG III and the Company and their respective its directors and executive officers, under SEC rules, may be deemed participants in the solicitation of proxies from SWAG H's stockholders in connection with the proposed Business Combination. A list of the names of those directors and executive officers and a description of their interests in SWAG III is contained in SWAG III's final prospectus relating to its initial public offering dated July 30, 2021, which was filed with the SEC and is available free of charge at the SEC's web site at www.sec.gov, or by directing a request to Software Acquisition Group Inc. III 1980 Festival Plaza Drive, Ste, 300, Las Vegas, Nevada. Additional information regarding the names and interests will be set forth in the proxy statement/prospectus for the proposed Business Combination when available. The Company and its directors and executive officers may also be deemed to be participants in the solicitation of proxies from the stockholders of SWAG III in connection with the proposed Business Combination. A list of the names of such directors and executive officers and information regarding their interests in the proposed Business Combination will be set forth in the proxy statement/prospectus filed as part of the Registration Statement on Form S-4 for the proposed Business Combination, which is expected to be filed by the Company with the SEC. Additional Information for Investors and Stockholders O SWAG III intends to file with the SEC a registration statement containing a proxy statement/prospectus relating to the proposed Business Combination, which will be mailed to its stockholders once definitive. This Presentation does not contain all the information that should be considered concerning the proposed Business Combination and is not intended to form the basis of any investment decision or any other decision in respect of the Business Combination. This presentation is not a substitute for any registration statement or for any other document that SWAG III or the Company may file with the SEC in connection with the proposed Business Combination. Investors and security holders are advised to read, when available, the preliminary proxy statement/prospectus and the amendments thereto and the definitive proxy statement/prospectus and other documents filed in connection with the proposed Business Combination, as these materials will contain important information about the Company, SWAG III and the proposed Business Combination. When available, the definitive proxy statement/prospectus and other relevant materials for the proposed Business Combination will be mailed to stockholders of SWAG III as of a record date to be established for voting on the proposed Business Combination. Stockholders will also be able to obtain copies of the preliminary proxy statement/prospectus, the definitive proxy statement/prospectus and other documents filed with the SEC, without charge, once available, through the website maintained by the SEC at www.sec.gov, or by directing a request to: Software Acquisition Group Inc. III 1980 Festival Plaza Drive, Ste. 300, Las Vegas, Nevada. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE DOCUMENTS FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Trademarks SWAG III and the Company own or have rights to various trademarks, service marks and trade names that they use in connection with the operation of their respective businesses. This presentation may also contain trademarks, service marks, trade names and copyrights of third-parties, which are the property of their respective owners. The use or display of third-parties' trademarks, service marks, trade names or products in this presentation is not intended to, and does not imply, a relationship with SWAG III or the Company, or an endorsement or sponsorship by or of SWAG III or the Company. Solely for convenience, the trademarks, service marks, trade names and copyrights referred to in this presentation may appear without the TM, SM, Ⓡ or O symbols, but such references are not intended to indicate in any way that SWAG III or the Company will not assert to the fullest extent under applicable law their respective rights or the rights of the applicable licensor(s) to these trademarks, service marks, trade names and copyrights. O nogin 3#41 nogin INTRODUCTION 4#5O O TODAY'S PRESENTERS nogin O nogin Jan-Christopher Nugent CEO & Co-Founder of Nogin O nogin Erik Nakamura CFO of Nogin O & SOFTWARE ACQUISTION GROUP wan OO Jonathan Huberman CEO of Software Acquisition Group III O 5#6O KEY INVESTOR HIGHLIGHTS onogin O nogin Fast-growing $933B eCommerce market Market-leading eCommerce platform purpose-built with a focus on innovation, actively growing GMV¹) by 50%+ from 2019A-2021E KI Strong revenue growth of 61% (2) CAGR from 2021E - 2023E with the highly profitable CaaS Platform driving future growth Proprietary data asset enriches a unique eCommerce Customer Data Platform ("CDP") O vivi Experienced management team with an established track record of building out high-value eCommerce platforms 1) GMV defined as Gross Merchandise Volume. 2) Calculated with Non-GAAR 2021 and 2022 revenue, adjusting for non-recurring inventory sale. O UC#7OUR MISSION IS TO HELP BRANDS COMPETE WITH BIG RETAIL Market Opportunity Our Solution Revenue Model OU 10x+ LTV:CAC 2021E nogin eCommerce is getting more complex: Brands / Merchants find it difficult to keep up with Big Retail and require investment beyond DIY capabilities - need Commerce-as-a-Service We deliver an enterprise-class eCommerce platform Zero upfront cost and quick time to market Optimization and R&D for superior sales growth Advanced modules such as CDP and Social Commerce drive incremental client GMV growth % of GMV aligning our interests with our clients. 64% 2023E Revenue Growth 1) $11.6M capital raised to date as of 9/30/21. 90%+ 2023E CaaS Gross Margin Capital Raised: $12M(¹) 19% 2023E Adj. EBITDA Margin nogin ? Dashboard Forecast X Audit Labratory Campaigns Settings Verticals Served: Multi-Vertical / Global Audit Dashboard See how you've been doing, and what we can improve. We took a look at your current marketing strategy, and here's what we found! Last year's Advertising Spend Ⓒ $168,868 Last Year's Revenue $1,183,618 How much are you paying? Ⓒ Average Cost Per Click $17.14 We can lower your cost per click by raising your ad quality score. Average Ad Quality Score 6/10 Where is your money going? Paid Search $69,454 Affiliate $21,414 Email & Cart Abandonment $18,000 Display-RT-Paid Social $60,000 Where are your customers? 0 City 1. New York 2. San Francisco 3. Austin 4. Chicago 5. Seattle Revenue $ 204,542 $ 143,900 $ 71,950 $ 35,975 $17,987 See More Who is buying your products? Women interested in Fitness account for 45% of your sales. 7#8O ILLUSTRATIVE REVENUE BREAKDOWN O OC O nogin O C BRAND X Platform Fees ~5-15% of GMV Marketing Fees ~5-12% of GMV Shipping Fees ~3-8% of GMV ~13-35% Total nogin Note: Large GMV clients receive volume discounts of approximately 15-20% of GMV O $. 0 O $10M GMV $1.5M in Platform Fees $1M from Marketing O $800K from Shipping $3.3M in Revenue OO på OO O O 8#9O MARKET LANDSCAPE Attract Attractively positioned within the eCommerce solution landscape to serve the retail market O O OO O Implementation Set-up Capabilities Model O Annual R&D and SI Expense(2) nogin OOO BIGCOMMERCE 20% GMV S shopify SMB - SaaS 4-6 mo. $80K - $450K Basic Storefront with Paid App Store SaaS with fee for service SI(¹) network and apps for future capabilities nogin 0% GMV NOGIN - Commerce-as-a-Service 1-3 mo. $0 Full Stack CaaS - All updates, optimization and R&D included O B salesforce commerce cloud 12% GMV DO Magento An Adobe Company SAP Hybris (v) O ENTERPRISE - SaaS 12-24 mo. $500K $5M Full Stack Limited innovation / difficult to integrate with newer tech or to get into app ecosystem / no R&D O Note: Competitor figures are based on Nogin customer experiences with these competitors and are highly dependent on a number of factors, including but not limited to a customer's particular experience with such competitors. Nogin and SWAG III believe that these figures are a reasonable approximation of the services and cost of services provided by these competitors, but they have not independently verified for their accuracy or completeness. Different customers may have different experiences with such competitors or with Nogin than are reflected on this page. 1) SI defined as Systems Integrator. O 9#10O O CLIENT BASE DIVERSIFIED ACROSS VARIETY OF END MARKETS Women's Apparel Luxury Footwear nogin O APPAREL O Denim & Apparel FOOTWEAR + ACCESSORIES O Shoes and Accessories Children's Apparel Shoes and Outerwear Women's Athleisure Apparel Personal Care & Home Essentials KEY HIGHLIGHTS ACTIVE + WELLNESS Swimwear CONSUMER GOODS Proprietary data asset enriches a unique eCommerce CDP Diversified Products O Prime candidates have complex eCommerce requirements beyond current limited DIY capabilities SI Women's Athleisure Apparel Accessories, Toys, School Supplies, and Gifts 38 O 10#11O ECOMMERCE TECHNOLOGY IS COMPLICATED - WE MAKE IT SIMPLE... attentive Cordial Email SMS CRM / CDP salesforce Shipping Carriers DHL FedEx® ups UNITED STATES POSTAL SERVICE nogin O b: INDIⓇENGAGE ENGAGEMENT. COMMERCE. bazaar Voice. UGC SWELL YO A YOTPO COMPANY Reviews Loyalty Gift Card Content Mgmt. A Adobe shogun Warehouse Mgmt. M Manhattan Associates. Brand A Cache Site Tagging Channel/ Site Order Mgmt. orderbot Order Management 3rd Party Fulfillment CommerceHub Avalara Site Search algolia afterpay Product Filters PIM inRiver Retail POS SALSIFY retail pro O Tax Happy Returns h. Returns zendesk Payments Case Mgmt. ETL Process Reporting / Analytics DOMO + ableau Integration Technology MuleSoft O INTELLIGENT COMMERCE PLATFORM NOGIN GENIUS SUPPORT Customer Management CDP & Al Privacy & Data Protection Note: eCommerce market fragmentation is based on Nogin management experience with these competitors and has not been independently verified for accuracy or completeness. This chart is for illustrative purposes. Nogin does not have existing relationships with all of the companies included on the chart. CUSTOMER PROFILES nogin DATA SCIENTISTS OO Orders, Returns, & Warehouse Management TRANSACTIONAL DATA Content & Site Management O 11#12O PROPRIETARY DATA ASSET ENRICHES NOGIN'S CDP AND DRIVES AI-ENABLED INSIGHT O Single view of the customer LTV KEY FEATURES Personas Dynamic Content Saving Repeat Purchase History 50M+ Customers OO O 25TB Data Processed nogin O 3B Emails & SMS Sent so Powerful ML technology analyzes shopper behavior and buying trends to personalize each shopping session Orders Customers Shipments Returns nogin CDP Create segments, view customer insights and export customer data O Export customer- data O O Facebook Look-alikes Email Direct Mail OO O Customers 12#13AND WE OPTIMIZE PERFORMANCE O OO TRADITIONALLY MANAGED MODEL 3PL BRAND X nogin Creative Agency Warehouse Social Media Agency Developer Media Agency Affiliate Agency O Brand X NOGIN'S COMMERCE-AS-A-SERVICE PLATFORM ∞ nogin Q 148 ID O Website Creative Development & Content Management (U) and Navigation) Software and Hosting (eCommerce, CRM, Order Processing) Customer Service (Email and telephone support for all web orders) Nogin Geniuses Specialists in every field O Back-End Integration (POS or inventory software integration) Marketing and Analytics (SEM, Email campaigns, affiliates, etc.) Content Warehouse and Fulfillment (Pick, pack, and ship, returns management, gifting) O O 13 7#14O O HIGHLY TENURED FOUNDER LED MANAGEMENT TEAM Jan Nugent CEO / FOUNDER o Launched Nogin in 2013 Previously President of Commerce5, which merged with Digital River At Digital River, Jan helped titans like Microsoft, Sony and Best Buy Digital River G Mirror Software Buy Now fantastic nogin 1) O O Geoff Van Haeren PRESIDENT / FOUNDER o Co-founded Nogin and Commerce5 o Has also served as CTO at CABI, where he led the technology team in delivering a next- generation SaaS based MLM platform Digital River cabi Buy.com Buy Now pwc Erik Nakamura CFO U.S. AIR FORCE o Previously CFO at Dvele Brings 21+ years of experience in equity and debt capital raises, securities offerings, FP&A, accounting and treasury DVELE roofstock Cooper Companies O Nogin is estimated to facilitate $284M of Gross Merchandise Value in 2021E. KPMG Lawrence Tran CTO o Founding Engineer critical in scaling Nogin from $0 to $280M+ in GMV(1) o Brings 14+ years of experience building, leading and delivering scalable software solutions Sapient Technologies O Ethan Rose EVP OF SALES & CLIENT SERVICES o Previously at Wiliam Morris where he built brands such as Sheryl Cross and Kanye West o Founded Feel the Piece and Kowboyz, which were later sold Feel the Piece TERRE JACOBS WME KOWBOYZ -Gel good & Weiter M Jay Ku CHIEF COMMERCE OFFICER o Previously an SVP at Leaf Group, where he oversaw branding and strategic planning for Society6 o Has worked with major brands like Disney, Levi's, Whole Foods, Kenneth Cole, Athleta, Starbucks, Ulta, Bose and others GOOD leaf GROUP 14#15O O THE ECOMMERCE INDUSTRY IS MASSIVE AND GROWING for O O nogin o O • A O $5.2T Non-eCommerce U.S. Retail Spend O $933B U.S. eCommerce Market 1) eMarketer; US eCommerce Forecast 2021. O O O O 85% of U.S. retail in 2021 projected to be conducted without eCommerce, representing a large underpenetrated market(¹) O OO OO O O U.S. retail eCommerce sales projected to grow 14% in 2021 to $933B(1) O 2 15#162 nogin PRODUCT OVERVIEW 16#17O NOGIN'S TECH STACK PROVIDES AN END-TO-END PRODUCT SUITE Solutions OC O Nogin Geniuses (Value-Added Services) C O Intelligent Commerce Architecture Foundational Elements nogin HO FO Site (Site Management) Advanced eCommerce personnel Orders, Returns, & Warehouse Management O Data Asset Traffic (Digital Marketing & Predictive Analytics) Channel Partner Integrations Continuous R&D / Innovation Customer Management Shipping (Fulfillment & WMS) Catalog Management CDP and Al Payments (Payments, Subscription and Merchant Services) Data Scientists Content & Site Management OO Security, Privacy, & Data Protection Flexible API 17#18O INCREMENTAL INVESTMENT IS ACCELERATING REVENUE SCALE O OC O nogin O O O O OOO O $68M 2021E (¹) & 58% O 1) Calculated with Non-GAAP 2021 and 2022 revenue, adjusting for non-recurring inventory sale. $107M 2022E 64% O O O $176M 2023E OO of Do O 18#193 nogin FINANCIAL OVERVIEW 19#20O O KEY PERFORMANCE METRICS 19% O 2023E EBITDA Margin PROFITABLE 7x O Growth over last 5 years REVENUE GROWTH 10x+ LTV:CAC IN 2021E EFFICIENCY nogin DO O O 90%+ 2023E CaaS Platform Gross Margin PROFITABLE SOFTWARE PLATFORM 64% 2022E2023E REVENUE GROWTH O $2M IN 2021E AVERAGE CONTRACT VALUE g O O $176MOO 2023E Revenue ESTABLISHED SCALE 82% 2022E - 2023E CaaS REVENUE GROWTH 105% IN 2020A NET REVENUE RETENTION O D 20#21O REVENUE BY TYPE ($ in millions) COMMENTARY o CaaS Platform is driving revenue growth with a projected 82% increase in 2023E Adoption of SaaS products, Smart Marketer and Smart Ship, is expected to drive expansion of Nogin's CaaS Platform Marketing & Shipping is projected to grow 50% in 2023E nogin O CaaS Marketing & Shipping Other 8 $68 $31 $35 58% 2021E (¹) O 1) Calculated with Non GAAP 2021 and 2022 revenue, adjusting for non-recurring inventory sale. $107 $50 $56 $2 2022E (¹) 64% O O O $176 DO O $91 $84 $1 2023E O D O 21#22DRIVING INCREASED GROSS MARGIN O Gross Margins Projected To Improve As Nogin Continues To Scale Its Highly Profitable CaaS Platform 2021E(¹) 2023E Gross Profit by Type Gross Profit by Type O OC o Gross Margin 15% Total Gross Margin nogin $5M $30M 52% Gross Margin 90%+ CaaS Non-CaaS Gross Margin 16% O $14M $89M 59% 1) 2021 financials shown as Non-GAAP for comparative purposes, adjusting for non-recurring inventory sale; this includes an addition of $8M in CaaS Revenue, $10M in Marketing & Shipping Revenue, and $501K in Other Revenue, as well as an addition of $9M in Marketing & Shipping COGS. på OO O Gross Margin 90%+ 22#23O O EXPECTED REVENUE GROWTH Supported Through Pipeline Expansion And Net Upsell From Current Customers (in Millions) O O O $68 2021E (1) nogin O C O O $23 O $13 Net Upsell / Downsell / Identified Pipeline Churn(2) 1 Smart Ship/Smart Marketer/Intelligent Commerce/Incremental CaaS $107 2022E (1) $23 Net Upsell/Downsell / Churn(2) $25 O O Expanding sales team Growing adoption & upsell of Smart Market & Smart Ship O O 1) Calculated with Non-GAAP 2021 and 2022 revenue, adjusting for non-recurring inventory sale. 2) Projected revenue nets the projected increase and loss of revenue from upsell/downsell/churn activity from the prior year's existing customer base. Identified Pipeline $20 DO Smart Ship/Smart Marketer/Intelligent Commerce/Incremental CaaS O $176 2023E DC 23 N#24FULL 2020-2023 NON-GAAP P&L ($ in millions) INCOME STATEMENT GMV Revenue CaaS O OG Marketing & Shipping 1 Other 2 Total Revenue O CaaS Marketing & Shipping Other Total Cost of Revenue Gross Profit Gross Marge General and Administrative Sales and Marketing Technology and Development Operating Expenses Operating Income (Loss) Adjusted EBITDA (²) Adjusted EBITDA Margin(2) nogin O 2020A $280.2 $24.5 19.5 1.5 $45.5 $0.9 17.0 0.1 18.0 $27.5 60% $21.5 1.1 7.0 29.7 ($2.1) $0.7 1% 2021E $284.1 $31.1 35.2 1.5 $67.9 $1.3 31.1 0.2 32.6 $35.3 52% $31.0 2.1 6.9 40.0 ($4.7) $5.0 7% 2022E $366.6 $49.6 55.9 1.6 $107.2 $0.8 47.7 48.5 $58.7 55% $36.4 4.1 13.9 54.4 $4.4 $6.3 6% 2023E $510.4 $90.6 83.8 1.4 $175.8 O $1.3 71.5 72.8 $103.0 59% $43.0 5.5 24.3 72.8 $30.1 $32.8 19% COMMENTARY 1 2 1) Non-GAAP P&L shown to normalize non-recurring inventory sale in 2021 and 2022. 2) Adjusted EBITDA adds back Depreciation and Amortization, Non-Cash Rent Payments, Capitalized R&D, Acquisition-Related Costs and Other Income from Operating Income. 3) Growth driven organically; two small asset purchases for customer maintenance. Total cash outflow: $580k 3 Other includes Implementation Fees and Other Revenue is earned from multiple verticals with a global expansion opportunity OO O 2019-2020 GMV growth impacted by COVID customer discounts O 24 N#25O IDENTIFYING THE PEERS PEER CHARACTERISTICS eCommerce business models O Similar industry, customers and end markets Valuation primarily based on GMV and revenue growth High revenue growth of +20% YoY COMPARABLE ECOMMERCE COMPANIES OC nogin BIG COMMERCE lightspeed O bill.com S shopify OU O OO Global VTEX O 25#26O OPERATIONAL BENCHMARKING - ECOMMERCE COMPANIES CY'23E Revenue Growth 58% OG 2022E 2023E 64% 55% nogin CY'23E Gross Margin nogin (1) 2022E 2023E #nogin O 59% O O CY'23E Median: 37% 53% Global 80% 48% CY'23E Median: 59% bill.com lightspeed 79% BIG COMMERCE 39% bill.com 65% 35% O Source: Nogin Management, Company filings, Wall Street research, Capital IQ as of 1/18/2022. 1) 2022E revenue growth calculated with Non-GAAP 2021E revenue, adjusting for non-recurring inventory sale. S shopify 52% VTEX S shopify O 29% VTEX 49% lightspeed O O 23% S8B BIG COMMERCE 38% OO Global 26#27NOGIN IS PRICED WITH SIGNIFICANT UPSIDE POTENTIAL ($ in millions) O OC Summary of Approach Peer valuation applies range of multiples to Nogin's 2023E management forecasted revenue to arrive at an implied enterprise value The applied range was determined using the peer median EV / Revenue multiples of the eCommerce peers O Nogin's valuation represents a relatively attractive discounted entry point for investors compared to comparable, high-growth peers nogin 8 Transaction Value $646 Pro Forma EV O Source: Nogin Management, Company filings, Wall Street research, Capital IQ as of 1/18/2022 1) Discount to 10.8x 2023E Revenue O S Peer Valuation O ~66% (1) Discount to 2023E eCommerce peer median O $1,927 $1,752 O O 2023E Revenue at 10.0x to 11.0x Multiple өө OO O 27#28TRANSACTION SUMMARY ($and shares in millions) Pro Forma Enterprise Value of $646M based on 6.0x 2022E Pro Forma Revenue of $107M Existing Nogin equity holders will roll 96% of their equity into the post- combination company and will own approximately 67% of the post- combination company on a non-fully diluted basis (1) Cash Held in Trust (1) Issuance of SWAG III Equity Total Sources Source of Funds nogin Transaction Highlights Source: Nogin Financials. 1) 2) 3) $231 546 $777 Uses of Funds Cash to Balance Sheet (1) Rollover Equity Cash to existing Nogin equity holders Estimated Fees Total Uses $191 546 20 20 $777 Nogin Illustrative Share Price Pro Forma Shares Outstanding Cash Consideration Equity Value Net Debt (2) Pro Forma Valuation Total Enterprise Value TEV/CY'22E Revenue ($107M) TEV / CY'23E Revenue ($175M) 28% 5% At-Transaction Pro Forma Ownership % @ $10 / Share (³) 67% $10.00 54.6 20 $566 $24 $590 5.5x 3.4x Assumes no stockholder redemptions. Based on Nogin balance sheet as of February 9, 2022. Based on pro forma share count of 81.4 million shares which includes 54.6 million legacy Nogin shares, 22.8 million SWAG III public shares and 4.0 million SWAG III founder shares. Pro forma shares do not reflect impact from the SWAG III warrants, an additional 1.75 million SWAG III founder shares subjected to earnout or shares underlying equity awards that may be issued pursuant to an equity incentive plan to be adopted at closing and assumes no redemptions. Pro Forma $10.00 81.4 ΝΑ $814 ($168) $646 6.0x 3.7x Current Nogin Equity holders Public Stockholders SWAG III Sponsor O 2 28#29O O O O O O O RISK FACTORS O Nogin has a history of operating losses, and it may not be able to generate sufficient revenue to achieve and sustain profitability. Nogin has experienced strong growth in recent periods, and its recent growth rates may not be indicative of its future growth. Nogin's future revenue and operating results will be harmed if it is unable to acquire new customers, retain existing customers, expand sales to its existing customers, develop new functionality for its CaaS platform that achieves market acceptance, or the increase in ecommerce during the COVID-19 pandemic fails to continue after the pandemic ends. Nogin may not be able to successfully implement its growth strategy on a timely basis or at all. Failure to effectively develop and expand Nogin's marketing and sales capabilities could harm its ability to increase its customer base and achieve broader market acceptance of its CaaS platform. If Nogin is not able to generate traffic to its website through digital marketing, its ability to attract new customers may be impaired. Nogin's operating results are subject to seasonal fluctuations. Nogin's sales cycle with large enterprise customers can be long and unpredictable, and its sales efforts require considerable time and expense. O If Nogin fails to maintain or grow its brand recognition, its ability to expand its customer base will be impaired and its financial condition may suffer. If Nogin fails to offer high quality support, its business and reputation could suffer. If Nogin fails to improve and enhance the functionality, performance, reliability, design, security and scalability of its CaaS platform and innovate and introduce new solutions in a manner that responds to its customers' evolving needs, its business may be adversely affected. OO Payment transactions on Nogin's CaaS platform subject it to regulatory requirements, additional fees, and other risks that could be costly and difficult to comply with or that could harm its business. Activities of customers, their shoppers, and Nogin's partners could damage Nogin's brand, subject it to liability and harm Nogin's business and financial results. Nogin is dependent upon customers' continued and unimpeded access to the internet, and upon their willingness to use the internet for commerce. Engin O nogin O The COVID-19 pandemic may continue to materially and adversely affect Nogin's business, financial condition and results of operations. Natural catastrophic events and man-made problems such as power disruptions, computer viruses, global pandemics, data security breaches and terrorism may disrupt Nogin's business. If Nogin is unable to implement and maintain effective internal control over financial reporting in the future, investors may lose confidence in the accuracy and completeness of its financial reports, and the market price of Nogin's common stock may decline. If Nogin fails to manage its growth effectively, Nogin may be unable to execute its business plan, maintain high levels of service and customer satisfaction or adequately address competitive challenges. S Nogin may acquire or invest in companies, which may divert its management's attention and result in additional dilution to Nogin stockholders. Nogin may be unable to integrate acquired businesses and technologies successfully or achieve the expected benefits of such acquisitions. Nogin faces intense competition, especially from well-established companies offering solutions and related applications. Nogin may lack sufficient financial or other resources to maintain or improve its competitive position, which may harm its ability to add new customers, retain existing customers, and grow its business. Nogin may need to reduce or change its pricing model to remain competitive. O 29#30O O O O O O O O O O RISK FACTORS (CONT'D) If Nogin fails to adapt and respond effectively to rapidly changing technology, evolving industry standards, and changing customer needs or preferences, Nogin's CaaS platform may become less competitive. The estimates of market opportunity and forecasts of market growth included in this presentation may prove to be inaccurate. Even if the market in which Nogin competes achieves the forecasted growth, Nogin's business could fail to grow at similar rates, if at all. Nogin anticipates that its operations will continue to increase in complexity as it grows, which will create management challenges. Nogin depends on its senior management team and the loss of one or more key employees or an inability to attract and retain highly skilled employees may adversely affect its business. If Nogin is unable to hire, retain and motivate qualified personnel, its business will suffer. If Nogin is unable to maintain its corporate culture as it grows, Nogin could lose the innovation, teamwork, passion and focus on execution that it believes contributes to its success, and its business may be harmed. Mobile devices are increasingly being used to conduct commerce, and if Nogin's CaaS platform does not operate as effectively when accessed through these devices, Nogin's customers and their shoppers may not be satisfied with its services, which could harm its business. If Nogin's software or hardware contains serious errors or defects, Nogin may lose revenue and market acceptance and may incur costs to defend or settle claims with its customers. O Nogin stores personal information of its employees, business partners, its customers and their shoppers or end-users. If the security of this information is compromised or is otherwise accessed without authorization, Nogin's reputation may be harmed and it may be exposed to liability and loss of business. O OO A cyberattack, security breach or other unauthorized access or interruption to Nogin's information technology systems or those of its third-party service providers could delay or interrupt service to Nogin's customers and their customers, harm Nogin's reputation or subject it to significant liability. Nogin depends on third-party data hosting and transmission services. Increases in cost, interruptions in service, latency, or poor service from Nogin's third-party data center providers could impair the delivery of its CaaS platform, which could result in customer or shopper dissatisfaction, damage to Nogin's reputation, loss of customers, limited growth, and reduction in revenue. Nogin relies on third-party proprietary and open source software for its CaaS platform. Nogin's inability to obtain third-party licenses for such software, or obtain them on favorable terms, or any errors, bugs, defects or failures caused by such software could adversely affect Nogin's business, results of operations and financial condition. Nogin's use of open source software could subject it to possible litigation or cause it to subject its CaaS platform to unwanted open source license conditions that could negatively impact Nogin's sales. Nogin relies on computer hardware, purchased or leased, and software licensed from and services rendered by third parties in order to run its business. Nogin's growth depends in part on the success of its strategic relationships with third parties. Nogin could incur substantial costs in protecting or defending its proprietary rights. Failure to adequately protect Nogin's rights could impair its competitive position and it could lose valuable assets, experience reduced revenue, and incur costly litigation. If Nogin fails to execute invention assignment agreements with its employees and contractors involved in the development of intellectual property or is unable to protect the confidentiality of its trade secrets, the value of Nogin's products and Nogin's business and competitive position could be harmed. Evolving global laws, regulations and standards, privacy regulations, cross-border data transfer restrictions, and data localization requirements may limit the use and adoption of Nogin's services, expose it to liability, or otherwise adversely affect its business. Nogin is subject to governmental export and import controls that could impair its ability to compete in international markets and subject it to liability if Nogin violates the controls. nogin O 30#31O O RISK FACTORS (CONT'D) O OO Nogin is subject to anti-corruption, anti-bribery, anti-money laundering, and similar laws. Non-compliance with such laws can subject Nogin to criminal and/or civil liability and harm its business. Security breaches, denial of service attacks, or other hacking and phishing attacks on Nogin's systems or other security breaches, including internal security failures, could harm its reputation or subject it to significant liability, and adversely affect Nogin's business and financial results. Nogin is exposed to fluctuations in currency exchange rates, which could negatively affect its operating results. Nogin's insurance costs may increase significantly, Nogin may be unable to obtain the same level of insurance coverage and Nogin's insurance coverage may not be adequate to cover all possible losses it may suffer. Nogin's ability to use its net operating losses and certain other attributes may be subject to certain limitations. Changes to applicable tax laws and regulations or exposure to additional income tax liabilities could affect Nogin's business and future profitability. Nogin may be subject to additional obligations to collect and remit sales tax and other taxes. Nogin may be subject to tax liability for past sales, which could harm its business. OC nogin O OOC O O O O O afge OO O 31#32nogin

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