#1PLAYBOY Company Overview MARCH 2023#2PLBY GROUP™ 1 Legal disclaimer This presentation (this "Presentation") is provided for information purposes only and has been prepared to assist interested parties in making their own evaluation of PLBY Group, Inc. ("PLBY" or the "Company") and for no other purpose. No representations or warranties, express or implied are given in, or in respect of, this Presentation. To the fullest extent permitted by law in no circumstances will PLBY or any of its subsidiaries, stockholders, affiliates, representatives, partners, directors, officers, employees, advisers or agents be responsible or liable for any direct, indirect or consequential loss or loss of profit arising from the use of this Presentation, its contents, its omissions, reliance on the information contained within it, or on opinions communicated in relation thereto or otherwise arising in connection therewith. Industry and Market Data Industry and market data used in this Presentation have been obtained from third party industry publications and sources as well as from research reports prepared for other purposes or the Company's internal data and estimates. Independent research reports, industry publications and other published industry sources generally indicate that the information therein was obtained from sources believed to be reliable, but do not guarantee the accuracy and completeness of such information. The Company has not independently verified the data obtained from these sources and cannot assure you of the data's accuracy or completeness. This data is subject to change and the Company undertakes no obligation to update such data, except as required by law. Forward Looking Statements Certain statements included in this Presentation that are not historical facts are forward- looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "should," "would," "plan," "predict," "potential," "seem," "seek," "future," "outlook," "model," "target," "goal," and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of financial and performance metrics and projections of market opportunity. These statements are based on various assumptions, whether or not identified in this Presentation, and on the current expectations of PLBY's management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of PLBY. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from those discussed in the forward- looking statements. Most of these factors are outside PLBY's control and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the impact of the COVID-19 pandemic on the Company's business and acquisitions; (2) the inability to maintain the listing of the Company's shares of common stock on Nasdaq; (3) the risk that the Company's completed or proposed transactions disrupt the Company's current plans and/or operations, including the risk that the Company does not complete any such proposed transactions or achieve the expected benefits from any transactions; (4) the ability to recognize the anticipated benefits of corporate transactions, commercial collaborations, commercialization of digital assets and proposed transactions, which may be affected by, among other things, competition, the ability of the Company to grow and manage growth profitably, and the Company's ability to retain its key employees; (5) costs related to being a public company, corporate transactions, commercial collaborations and proposed transactions; (6) changes in applicable laws or regulations; (7) the possibility that the Company may be adversely affected by global hostilities, supply chain delays, inflation, interest rates, foreign currency exchange rates or other economic, business, and/or competitive factors; (8) risks relating to the uncertainty of the projected financial information of the Company, including changes in our estimates of the fair value of certain of the Company's intangible assets, including goodwill; (9) risks related to the organic and inorganic growth of the Company's businesses, and the timing of expected business milestones; (10) changing demand or shopping patterns for the Company's products and services; (11) failure of licensees, suppliers or other third-parties to fulfill their obligations to the Company; (12) the Company's ability to comply with the terms of its indebtedness and other obligations; (13) changes in financing markets or the inability of the Company to obtain financing on attractive terms; and (14) other risks and uncertainties indicated from time to time in the Company's annual report on Form 10- K, including those under "Risk Factors" therein, and in the Company's other filings with the Securities and Exchange Commission ("SEC"). If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that PLBY does not presently know or that PLBY currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect PLBY's expectations, plans or forecasts of future events and views as of the date of this Presentation. PLBY anticipates that subsequent events and developments will cause PLBY's assessments to change. However, while PLBY may elect to update these forward-looking statements at some point in the future, PLBY specifically disclaims any obligation to do so. These forward- looking statements should not be relied upon as representing PLBY's assessments as of any date subsequent to the date of this Presentation. Accordingly, undue reliance should not be placed upon the forward-looking statements. Ⓒ2022 PLBY Group, Inc. All rights reserved.#3PLBY GROUP™ 2 Legal disclaimer (continued) Use of Projections This Presentation contains projected (or 'pro forma') financial information with respect to the Company. Such projected financial information constitutes forward-looking information and is for illustrative purposes only and should not be relied upon as necessarily being indicative of future results. The assumptions and estimates underlying such financial forecast information or pro forma financial information are inherently uncertain and are subject to a wide variety of significant business, economic, competitive and other risks and uncertainties. See "Forward-Looking Statements" above. Actual results may differ materially from the results contemplated by the projected financial information contained in this Presentation, and the inclusion of such information in this Presentation should not be regarded as a representation by any person that the results reflected in such forecasts will be achieved. Financial Information; Non-GAAP Financial Measures The financial information, data and projections contained in this Presentation do not conform to Regulation S-X. Accordingly, such information and data may not be included in, may be adjusted in or may be presented differently in, any flings made by the Company with the SEC or any amendments thereto, and such differences may be material. Unless the context otherwise requires, all references in this Presentation to the "Company," "we," "us" or "our" refer to PLBY Group, Inc. and its consolidated subsidiaries following the business combination (the "Business Combination") between Playboy Enterprises, Inc. ("Playboy") and Mountain Crest Acquisition Corp, which was completed on February 10, 2021, other than certain historical information which refers to the business of Playboy prior to the consummation of the Business Combination. Some of the financial information and data contained in this Presentation has not been prepared in accordance with United States generally accepted accounting principles ("GAAP"). PLBY believes that the use of these non-GAAP financial measures provides an additional tool for investors to use in evaluating historical or projected operating results and trends in and in comparing PLBY's financial measures with other similar companies, some of which present similar non-GAAP financial measures to investors. Management does not consider these non-GAAP measures in isolation or as an alternative to financial measures determined in accordance with GAAP. The principal limitation of these non-GAAP financial measures is that they may exclude significant expenses or revenue that are required by GAAP to be recorded in PLBY's financial statements. In addition, they are subject to inherent limitations as they reflect the exercise of judgments by management about which expense and revenue items are excluded or included in determining these non-GAAP financial measures. In order to compensate for these limitations, management typically presents non- GAAP financial measures in connection with GAAP results. You should review PLBY's audited financial statements and any reconciliations of non-GAAP measures to the closest GAAP measure, which may be included in this Presentation and/or the Company's filings with the SEC. No Offer or Solicitation This Presentation shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities will be made except by means of a prospectus meeting the requirements of Securities Act of 1933, as amended, or an exemption therefrom. Trademarks This Presentation contains trademarks, service marks, trade names and copyrights owned by the Company and other companies, which are the property of their respective owners. The use of third-party intellectual property by the Company in this Presentation is used to describe past or current collaborations or press or social media mentions or depictions of the Company and its products and does not constitute an active affiliation with or endorsement by such third-party. Ⓒ2022 PLBY Group, Inc. All rights reserved.#4PLBY GROUP™ 4 D Rabbi PLAYBOY is one of the most valuable Pioneer DJ PLAY brands in the world Ap PLAYBOY#5PLBY GROUP™ 5 Our impact is global with billions of dollars in consumer spend against the brand, massive reach, and unrivaled global consumer awareness ~180 countries where Playboy products are sold 1 40 countries with Playboy Creators 3 #21 amongst top 40 global licensors 2 143 countries with Fans on Creator platform 3 1 Source: PLBY management, as of Dec 2022 2 Source: License Global, as of Jul 2022 100M+ global social media reach, including Playboy Creators 4 US 59.3% 3 Source: PLBY management, as of Mar 2023 4 Source: PLBY management, social media reach includes global accounts belonging to Playboy, licensing partners, and the registered Creators on our creator platform ROW 4.8% UK 4.4% CN 15.9% AUS 15.7% Share of Revenue, FY22#6PLBY GROUP™ We've built that brand in partnership with the world's most iconic Creators over the last 70 years Entrepreneurs FEGUARD Playmates Celebrities POOL CLOSED Athletes Influencers#7Y PLBY GROUP™ And, in the process, transformed the business from Entertainment for Men to Pleasure for All 90% Global awareness of Playboy amongst Gen Z¹ 60% View Playboy as a different brand today than its past ¹ 1 Source: Primary Gen-Z consumer research, as of Dec 2021 2 Source: Instagram analytics for @playboy, as of Mar 2023 3 Source: PLBY management, as of Mar 2023 4 Source: PLBY management, as of Dec 2022 2/3 Of Playboy's audience is under 34 y/o 2 50% Of Playboy products are purchased by women 3 80% Of Playboy workforce identifies as woman 4#8Y PLBY GROUP™ 8 In 2023, we are restructuring the business to prioritize our core brands: Playboy & Honey Birdette 01 Focus on strong cash flow & high-growth opportunities 02 Simplify operating model and reduce OpEx Build strategic partnerships to grow our Licensing business Scale our Creator platform to unlock a powerful flywheel Expand our Honey Birdette footprint across the US Potentially transform our US D2C Playboy business to higher-margin JV licensing model Divest or exit Yandy Explore strategic options for Lovers#9Y PLBY GROUP™ 9 We partner with the best $60M+ in annual licensing revenue globally (47) $ MOSCHINO PLA OY A RI COMME des GARÇONS LAYBOY AMIRI Lids FILA Coco de Mer HATTON LABS PACSUN PLAYBOY October's Very Own HUF 70 qo ANTI SOCIAL SOCIAL CLUB Supreme REVOLVE STUDS DUKE + DEXTER Sean Joh THE GREAT FROG#10PLBY GROUP™ 10 We will continue to leverage Playboy IP in addition to partner resources to expand our Licensing business China JV Partnering with the Fung Group to expand licensing into new product categories and a new operating model that gives us more brand control over our online retail stores in China New entity allows PLBY to strengthen go to market efforts across e-commerce, retail, product design, and IP protection by leveraging the Fung Group as a best-in-class partner Opportunity to build scalable platform for future grown across APAC region 1 Source: Statista, as of Nov 2022 2 Source: Market Research Future, as of Oct 2022 PARE HARE 1953 RARE HARE 1953 Spirits Playboy entered the $500B¹ spirits category through a global JV with Spirits Investment Partners, a best-in-class operating team in the industry Products will be launched under the Rare Hare brand, a nod to both the iconic Playboy Rabbit Head and the scarcity of the limited collections, as well as the Playboy brand in the fast growing ready-to-drink category. Playboy Pleasure Sexual wellness market projected to exceed $112B2 by 2030, fastest growing sector in wellness & beauty $6-8M in projected annual revenue based on early reads of the Playboy Pleasure product launch with minimal advertising to date 82% gross product margin to date on Playboy Pleasure sexual wellness line#11Y PLBY GROUP™ 11 Leveraging the brand, we have built a Creator platform that will unlock a powerful flywheel for Playboy, Honey Birdette, and our Creators Playboy events & Creator incentives Lower cost Structure Stronger brand Increased traffic 5 More Creators More Fans 4 1 DI SPRE Better Creator Experience 20 Higher Creator Earnings Referrals & Press Off-platform monetization 3 Higher creator engagement 2 More Content & Messaging Higher fan engagement Fashion affiliate opportunities Lower CAC Higher margin fashion sales#12Y We have returned to our roots - relaunching Playboy as a home for Creators for the next 70+ years PLAYBOY PLBY GROUP™ 12 Meet Emily ✪ Carnegie Mellon University's Bunny Subs can expect exclusive spicy content, messaging, and...#13Y And unlock our next wave of growth within the $100B+ creator economy GLAMOUR VARIETY Clay A 66 Iggy Azalea Opens Up About Making "So Much Money" on OF Spotify Clinches $60M+ Deal With Alex Cooper for 'Call her Daddy' Podcast PLBY GROUP™ 13 AXIOS YouTu YouTube Mega-Star MrBeast Seeks 10-Figure Valuation AROUN Contes OnlyFans profits boom as users spent $4.8bn on platform last year Forbes The Cont The Continuous Growth and Future of the $100B+ Creator Economy You Tube Broadcast Yourself Videos Bloomberg The Pandemic Has Been Very, Very Good for the Creator Economy Paris Hi Steve Irwin The Guardian Lonelygirl15 All OnlyFans Channels Keiry Knightle Simpson Briber Geps Top Image Searches NEW YORK POST Playboy To Relaunch Magazine as It Takes On OnlyFans PLAYBOY Forbes UTA Study: $18 Billion Opportunity Awaits Brands That Embrace the Creator Economy VOGUE BUSINESS Navigating the Creator Economy Gold Rush Forbes 50 Million Join the Creator Economy' Thanks to Platforms Like Only Fans, Youtube, Etsy, and Twitch 5#14PLBY GROUP™ 14 We've put the camera back into the hands of the Creator and published them on the pages of Playboy PLAYBOY .0000 MESSAGES 8 Meet Delaney Reilley * 0 Empowering women to be independent, confident, and love themselves CAMERA ROLL a MY UNLOCKS Q FOLLOW DELANEY FOR FREE Indiana On sexual freedom I think sexual freedom is owning your body and loving yourself. Sex is not just for the enjoyment of men, women should be empowered though sex and not made to feel like it's something to be ashamed of. Travel On working with Playboy It's always been a dream of mine to be a bunny and I cried when I got this opportunity. I still cannot believe it's real... this is the most amazing and empowering company and I cannot wait to further my career with Playboy. Working out Entrepreneurship Honey Birdette Photography PLAYBO Delaney Reilley* All wrapped up Delaney Reilley * Black on black SEND TIP Feb 10 SEND TIP Aug 24#15Y PLBY GROUP™ 15 And have started to establish Playboy as the platform of choice for Creators More Elevated Evolution of the classic Playboy magazine that puts new creators alongside world icons More Exclusive Tens of thousands of creators have applied to be on Playboy with an aggregate hundreds of millions followers globally More Lucrative Since relaunch, Playboy creators have collectively earned millions of dollars on the platform More Safe Only major paywall platform to explicitly disallow multi- person content to keep creators & fans safe Kylee Campbell, Playboy Creator#16Y In tandem with Creator benefits that only Playboy can provide PLAYI PLBY GROUP™ 16 LAYO Modeling opportunities with Playboy & Honey Birdette IHUTT TE playboy 7h THE CHATTY BUNNY Nikki Mahana FOLLOW NIKKI Global reach across Playboy's social channels X Access to worldwide events that Creators want to be at 277 IN kamila_davies 17h 25 PLAYBOY.COM Fashion affiliate revenue and discounts across PB & HB#17Y PLBY GROUP™ 17 Resulting in Playboy becoming an unparalleled home for Creators "Growing up, I have always felt like I needed to use my voice for something and speak out on topics that some would be afraid to start conversations about. All my friends know me as the type to push the social boundaries and do what makes ME happy when it comes to self expression. When I got hired with Playboy, it felt like there couldn't be a better fit for me and it feels so empowering to be here. I have been wearing clothes from Playboy for years and it's so exciting that now I get to model for them and help grow their brand. Everything that I have been working so hard for and gone through has finally paid off. I am so glad to see where my future with the company goes!" "Quit onlyfans today for good I already feel so much better mentally" Nikki Mahana @nikkimahana "Just after meeting the Playboy team they are so wholesome n amazing they just make me feel better" Jordan Burton @jordanburton Playboy is SO empowering! I'm so proud to be a Playboy creator and express my divine femininity. And what's more, being on Playboy has allowed me to be fully independent and focus on my dreams!" "Working with Playboy lets me love myself in ways I haven't before, I'm seeing a new side to the beauty of women and what Playboy is all about." Maddie Peveril Acadia University @maddiepeveril SO SLAY! Maya Herring Texas A&M @mOchic "My life would be astronomically different if not for a Playboy. Going to college and one day becoming a lawyer is my dream. If I hadn't found a company that made me feel safe to express this more intimate side of myself, I wouldn't be sitting in my dorm right now as I write this." Emily Cocea Carnegie Mellon University @hotblockchain "It's only been eight days since we launched and it's already changed my life and opened so many doors." Madisyn Shipman @madisyn Payton @payton "This is honestly a dream for me. You could say I've pretty much visualized myself being in Playboy. I feel so honored to even have this opportunity." Hnedi Kennedy @playboyhnedi "The main reason I chose Playboy is because of the community and the fact that it's not as stigmatized like OnlyFans. Im not doing nudity so I just wanted a platform to connect with my fans so we could get to know each other better. I came from Nickelodeon and it's been so well-received coming to Playboy, my family and fans are so supportive. And, I know everyone in the Playboy family has my back - they check in on me and it's comforting to know if I ever need anything, they're there." "I love how Playboy is all about Women Empowerment & expressing/loving yourself in a way you want to be presented personally. The team makes you feel safe and gives you the power to control your image and gives you the opportunity to connect and reach more of your audience. Some of my favorite actresses were a part of this platform and I hope to be just as powerful and successful as them!" Tati McQuay @tatimcquay "I am celebrating what makes me me and that's the sexiest thing in the world. I feel empowered by my success and proud to be forging new opportunities beyond the UFC ring with Playboy." Maryna Moroz Playboy's first UFC fighter on the platform @maryna#18Y PLBY GROUP™ 18 In 2023, we will bring back the Magazine as a digital-first platform to mint new stars On Playboy X Playmates Presenting our March Playmate IM BACKKKKKKKKKKKKKK Meet Amanda Cerny, a feisty adrenaline junkie with a penchant enture On Goals More quality time with family and friends and my fans a Teamcerny What does Miss March mean to you? Good morning toves molcome to my fear This is my spotlight to encourage everyone to follow their dreams and never stop smiling :) On Sexual Freedom 5 Not having to hide your identity. To feel open and honest with others in your own skin while fearlessly expressing yourself 4 O O D Centerfolds PLAYBOY Y MEET JAYMIE Get to know Jaymie Haban Tell us about yourself! Hi I'm Jamie, SHEIN Model and Car Import Model. Thank you for being here, be kind, bring the vibes & get to know me:) How does it feel to be working with Playboy? ALL IN! It's a dream come true What's your secret? Communication is key Y What is sexual freedom? C Celebrities DETE Ludacris Ludacris' Favorite Recent Camera Roll Snaps Ludacris' Top 5 Listens in the Past Month Rollout (My Business) Ludacris-2001 NO MY BUNNIES & Catch up with your favorites Emily CENTERFOLD OF THE DAY January 23, 2023 Jordan Burton Bunnies Alice Greczyn Jordan's Bestie MY BUNNIES' BESTIES R Friends of your faves Maddison Taylor → Hi! My names Maddison I'm a signed model just posting my daily behind the scenes message me for my super exclusive content Melissa Kristine V Maca JV % Emily's Bestie Claudia Tihan Tori Brixx V Princess' Bestie Princess April Ansley Melissa's Bestie Parker > Claudia's#19Y PLBY GROUP™ 19 And use the platform to drive culture both on and off consumers' phones 20Q 20Q: Madisyn Shipman The Nickelodeon star makes a huge splash her first week as a Playboy Creator. It's only been eight days since we launched and it's already changed my life and opened so many doors 99 5 The Playboy Interview Playboy Interview Amanda Cerny A candid conversation with the stratospheric digital superstar, actress, entrepreneur, Playmate, and million-dollar Playboy Creator. Why did you first join Playboy? From becoming the Playmate centerfold of October 2011, to now being in the company of Marilyn Monroe, Dolly Parton and Kate Moss on Playboy's cover, is a dream come true! A Playboy creator is someone who is able to embrace their creativity, their sexuality and freely and unapologetically express themselves. I can't wait to share more of my journey with exclusive behind-the-scenes content with my fans on my Playboy channel 115 The Super Bowl AAAAAAA WA SEZN Coachella Art Basel ... and so much more PLAYBOY#20PLBY GROUP™ 20 Honey Birdette Overview Since 2006, Honey Birdette has provided provocative lingerie and luxury bedroom accessories to an elite clientele, all produced exclusively in-house. Since then, Honey Birdette has grown to a world-wide omni channel luxury brand with storefronts in the AU, UK, and US and has a global presence online. Key Statistics Global (AUS & US), FY2022 74% Gross Product Margin 66% Revenue from Returning Customers Source: PLBY management, as of Dec 2022 $175 Average Order Value 61 Stores on Three Continents $400 Lifetime Customer Value 34% 4-Wall Profitability 90% Gifted Honey Birdette posted on influencers' social without additional cost#21Y PLBY GROUP™ 21 Opportunity for US expansion With the launch of 10 Honey Birdette stores in the US, we have seen that US stores perform even better than AU locations on nearly every metric. Metric, FY22 Stores Lifetime Customer Value Average Order Value 4-Wall Profitability Returning Customer Revenue Global Source: PLBY management, as of Dec 2022 61 $400 $175 34% 64% Australia 48 $300 $135 34% 63% United States 10 $637 $231 38% 66% Given strong US performance, we plan to open up to 15 additional retail locations across the US through EOY 2024 mitc LABLACE BHITHE#22Y PLBY GROUP™ 22 Social impact We pass the mic Building on Playboy's heritage of amplifying revolutionary voices and ideas, we continue to leverage our vast reach to provide a platform for activists, artists & culture creators today. Walking the Walk: Hosted a series of live conversations on gender, self- expression, and sexuality featuring former Editor-in- Chief of OUT Magazine Phillip Picardi, Deputy Director for Transgender Justice Chase Strangio, award-winning writer, activist and media strategist Raquel Willis, and RuPaul's Drag Race contestant Gigi Goode. We advocate for freedoms Building awareness for gender equality and sexual health issues, advocating for civil rights and aggressively defending free speech are not just complementary but intrinsic to our purpose. Walking the Walk: Preceding the Roe V Wade decision, hosted conversation between reproductive rights activist Deja Foxx and leading abortion historian, Harvard Law Professor Mary Ziegler. We prioritize safety, privacy, and inclusion Creators deserve to feel safe in their creativity and expression. Our product design and technology teams prioritize and invest in best-in-class community moderation. Walking the Walk: Partnered with five influential members of the LGBTQIA+ community to design products & donate proceeds to APLA Health in support of health care equity. Invited participant, Bretman Rock, to don the Bunny suit and become the first gay man to pose for the cover of Playboy.#23Y PLBY GROUP™ 23 Investor Highlights - Executive Summary PLBY is anchored by Playboy which is an iconic, highly monetizable global brand • Highly predictable, contractual licensing cash flows with approximately $346M of future royalty guarantee payments • Massive reach and unrivaled global consumer awareness • Diversified revenue streams and business models • Billions of dollars of Playboy branded products and services sold globally Realigning the business around our core brands to focus on cash flow generation and high-growth opportunities • Leverage the Playboy brand to scale our Creator platform Build strategic partnerships to grow our Licensing business • Expand Honey Birdette in the United States . . · Divest Yandy business, transform our US D2C Playboy business to a higher- margin JV, and explore strategic options for Lovers Playboy will be a home for Creators for the next 70+ years Creator platform is participating in $100B+ creator economy 1 Started to establish ourselves as Creator platform of choice that is more exclusive, elevated and lucrative than our competitors . Since launch, Creator platform has doubled Creator base and tripled revenue, paying out millions to Creators worldwide 1 Source: Forbes, Jul 2022 Long-term opportunity for value creation#24Y Revenue by Segment PLBY GROUP™ 24 As reported, $ in millions Direct-To-Consumer Honey Birdette Lovers Yandy Playboy Licensing Digital TV and Plus Creator and NFT Other PLBY Total Revenue Total 2021 Revenue includes Lovers for FY21 as of March 1st and Honey Birdette as of August 9th Full year Lovers revenue for FY21: $53.6M Full year Honey Birdette revenue for FY21: $78.4M 2021 $147.9 32.3 44.7 57.9 13.0 66.1 31.3 19.4 11.9 1.4 $246.6 2022 $186.6 83.6 48.3 33.1 21.6 60.9 18.7 17.9 0.8 0.8 $266.9 2022PF $131.9 83.6 48.3 60.9 18.7 17.9 0.8 0.8 $212.2 Ⓒ2022 PLBY Group, Inc. All rights reserved.#25Y PLBY GROUP™ 25 Cost Structure As reported, $ in millions PLBY Cost of Sales % of revenue PLBY Selling and Administrative % of revenue Adjusted, $ in millions PLBY Cost of Sales (Adjusted) % of revenue PLBY Selling and Administrative (Adjusted) % of revenue 2021 $116.8 48% 197.5 81% 2021 $106.0 43% 111.1 45% 2022 $129.6 49% 161.0 60% 2022 $118.9 45% 154.1 58% 2022 Pro Forma revenue excluding Yandy and Playboy DTC was $212.2 million Adjusted costs excludes costs removed inventory impairment, step-up amortization, SBC, D&A, transactions expenses, RIF severance, and others Yandy ($27.0) (14.4) Yandy ($25.9) (13.5) Pro Forma Adjustments Playboy Creator DTC ($17.3) (12.3) ($16.0) Cost Platform Reductions Pro Forma Adjustments Playboy Creator DTC (12.3) ($3.5) (15.0) Cost Platform Reductions ($3.5) (15.0) 2022PF $81.9 39% 119.3 56% 2022PF $73.5 35% 113.3 54% Ⓒ2022 PLBY Group, Inc. All rights reserved.#26R PLBY GROUP™ 26 Appendix#27Y Reported to Adjusted Cost Reconciliation PLBY GROUP™ 27 Source: PLBY management As reported, $ in millions PLBY Cost of Sales Stock Based Compensation Inventory Step-Up Amortization Provision for Inventory Obsolescence Depreciation and Amortization PLBY Cost of Sales (Adjusted) PLBY Selling and Administrative Stock Based Compensation Adjustments Contingent Consideration Acquisition Related Costs Depreciation and Amortization PLBY Selling and Administrative (Adjusted) 2021 $116.8 (2.0) (8.1) (0.8) $106.0 $197.5 (56.5) (9.4) (2.4) (11.5) (6.5) $111.1 2022 $129.6 (2.7) (4.2) (3.9) $118.9 $161.0 (17.9) (8.5) 29.2 (9.7) $154.1 Ⓒ2022 PLBY Group, Inc. All rights reserved.