#1PRADA Group FY-2021 RESULTS PRESENTATION Milan, March 14th 2022#2Patrizio Bertelli - CEO Business Update Lorenzo Bertelli - Marketing Director and Head of CSR Key ESG and Marketing Initiatives Alessandra Cozzani - CFO FY-2021 Financial Review Agenda Paolo Zannoni - Executive Chairman Outlook Q&A Session PRADA Group 2 March 14th 2022#3Patrizio Bertelli - CEO Business Update Lorenzo Bertelli - Marketing Director and Head of CSR Key and ESG Marketing Initiatives Alessandra Cozzani - CFO FY-2021 Financial Review Agenda Paolo Zannoni - Executive Chairman Outlook Q&A Session PRADA Group 3 March 14th 2022#4Prada Group's Distinctive Vision ● . Continued to evolve coherently with the market, reinterpreting luxury Relevant, sustainable and impactful 2021 Strategic Progress (1/2) On track PRADA Group ● Style, Quality, And Unique Products Strong growth across all categories • Increased product value and broadened price architecture • Introduced new categories ● ● ● PRADA PRADA Focus on Direct Distribution Strengthened direct channels and invested in store network Special pop-up: 68 Prada and 12 Miu Miu in FY-21 Outstanding online growth March 14th 2022#5● Industrial Know-How and Vertical Integration Increased vertical integration Reduced complexity • Invested in manufacturing sites and capabilities ● 2021 Strategic Progress (2/2) On track PRADA Group ● ● ● 80 LEED (O+M) certifications obtained by PRADA Group IN ENERGY LEED Increased Commitment to Sustainability INTALANGA Two new Board members with strong sustainability credentials Substantial Board-level gender parity Scope 1 & 2 emissions reduction on track 97 5 PRADA CONSAPEAKS PICK Borse Donna AC Borse Uomo PRAD MILANO QAVA Investment in People and Technology infrastructure . Continued to invest in human resources and new talents Technology and IT transformation programme ongoing March 14th 2022#6● Retail sales up +15% vs. FY-19, with a marked acceleration in Q4 at +24% Relevance with domestic consumers globally • Remarkable performance in Asia, Americas, Middle East. Europe also above 2019 Acceleration across all product categories Outstanding online growth: FY-21 online sales 5x FY-19 level ● ● Results Highlights - Revenues Strong growth in 2021 Total revenues up +8% vs. FY-19 notwithstanding voluntary meaningful wholesale rationalisation PRADA Group 6 March 14th 2022#7• Gross margin at 75.7% for FY-21, with H2 at 76.8% Results Highlights - Profitability & Cash Flow Excellent progress in 2021 • EBIT margin at 14.5% for FY-21, with H2 at 17.4% ● Strong operating cash flow (€ 751 mln) with further improvement in net working capital driven by supply chain excellence • Positive net financial position of € 238 mln at year-end PRADA Group 7 March 14th 2022#8● ● 2022 Priorities Continue long-term strategy for growth Constantly adapt to highly complex and fast- evolving environment • Reinforce dialogue with younger generations ● and customer engagement ● Continue to increase product content, quality and uniqueness Further invest in digital and in our retail network to enhance the customer experience • Streamline manufacturing processes and shorten supply chain. Integrate ESG strategy fully within the business PRADA Group 8 PRADA PRY 33 PRADA MILANO PRADA MAGA RADA March 14th 2022#9Patrizio Bertelli - CEO Business Update Lorenzo Bertelli - Marketing Director and Head of CSR Key and ESG Marketing Initiatives Alessandra Cozzani - CFO FY-2021 Financial Review Agenda Paolo Zannoni - Executive Chairman Outlook Q&A Session PRADA Group 9 March 14th 2022#10Innovative fashion show formats. Excellent performance ● Prada: pioneer in marketing and communications Highly successful brand moments and campaigns ● Prada FW 22 Menswear show Mentions: 72k + 42% vs FW 21 Prada FW 22 Womenswear show Mentions: 63k +132% vs FW21 PRADA Group www Successful Prada Men's advertising campaign featuring Tom Holland Engagement rate: +181% vs avg 2021 19:29 ● prada 2021-10-28 Lucas and Marcus join the PradaBucketChallenge. An... Vedi altro Mostra traduzione @PRADA PRADA BUCI Playlist Prada Bucket Challenge Aggiungi un commento.. Tik Tok Prada Bucket Hat Challenge 9.5 bn views #2 searched (PRADA women's product brand in Q4-21 LYST ranking 10 R4 PR RIDERS REPUBLIC PRADA AURISOFTORIGINAL New interpretation of gaming Prada Linea Rossa Riders RepublicⓇ in partnership with Ubisoft First-of-its-kind NFT collaboration ● adidas for Prada re-source March 14th 2022#11Miu Miu: high visibility marketing and communications Coherent with brand DNA Miu Miu successful fashion show format Partnership with New Balance to further support the Miu Miu exposure ● Mentions: +88% vs SS21 PRADA Group Basic Instincts: Miu Miu SS22 advertising campaign featuring Hailey Bieber ● Engagement rate: +8,3% vs avg 2021 ITU 11 ● ● 17:39 ● < PAR n Viral Mini-Skirt: Q milmiu a all 40 Segui Most in demand item of the collection. Outstanding visibility in media exposure and celebrities Dedicated independent fan pages and social media accounts March 14th 2022#12WWW G N Brand heat and leadership: Prada & Miu Miu FY 2021 PRADA du Prada.com website traffic ¹ +59% visits YOY Share of Search +55% effectiveness² 2021 vs 2020 Among the LYST hottest brands 3 Top Q4 2021 Lyst Index WWW 12 3 du N LYST 1 Source Adobe Analytics 2 Source Adobe Analytics - Growth of search traffic to website, including natural and paid search (not limited to Google) PRADA Group טוח טוח miumiu.com +13% website traffic ¹ visits YOY Share of Search effectiveness² Entering the ranking +35% 2021 vs 2020 20 Q4 2021 Lyst Index March 14th 2022#13for PLANET We commit to shape our operations to reduce our footprint ESG Agenda Three pillars across Group activities DRIVERS OF CHANE PRADA Group Mitigate our impact on climate change • Preserve the ● ecosystems . Embrace circular thinking PRADA Group for PEOPLE We commit to an inclusive, creative and fair workplace ● ● ● Champion diversity and promote inclusion Foster creativity and knowhow preservation Ensure wellbeing and fair workplace for CULTURE We commit to share our values and to build a sustainable society 13 . Contribute to cultural debate • Further sustainability literacy ● Inspire scientific evolution WITH PARTNERS We commit to engage with our partners to strengthen our sustainability path March 14th 2022#14Governance . ESG Board Committee formalized ● Pamela Culpepper and Anna Maria Rugarli appointed to the Board and already focused on ESG progress PRADA Group ● ● Continued ESG focus Concrete actions and progress Climate Strategy SBTs business ambition for 1.5°C (*) Scope 1 & 2 emissions reduction on track, identification of scope 3 reduction actions • Carbon neutral for scope 1 & 2 emissions by mid-2022 • Leading position in LEED green building certifications (*) Science based targets initiatives ● ● ● 14 Materials Innovation Re-Nylon: achieved. full conversion New strategic membership with Textile Exchange Full certification by Leather Working Group by 2023 ● Diversity & Inclusion Substantial gender parity at Board level First luxury fashion Group to join The Valuable 500 • Progress on DE&I agenda (**) (**) Diversity, Equity and Inclusion March 14th 2022#15Patrizio Bertelli - CEO Business Update Lorenzo Bertelli – Marketing Director and Head of CSR Key and ESG Marketing Initiatives Alessandra Cozzani - CFO FY-2021 Financial Review Agenda Paolo Zannoni - Executive Chairman Outlook Q&A Session PRADA Group 15 March 14th 2022#16FY Revenues: €3,366m (+41% vs. 20 / +8% vs. 19) * Retail Revenues (€m) and growth (%) * +15% 2.636 FY-19 +40% 2.115 FY-20 Key Financials Summary Solid growth and continued profitability improvement (*) at constant exchange rates (%) PRADA Group 2.931 FY-21 FY EBIT: €489m EBIT (€m) and margin (%) 9.5% 307 FY-19 0.8% 20 FY-20 16 14.5% 489 FY-21 FY Operating Cash Flow **: € 751m Net Financial Position (€m) -406 FY-19 *** -311 FY-20 (**) Generated by operating activities (***) (Net debt) / Net Cash position 238 FY-21 March 14th 2022#17€ mln /% change same FX Retail Net sales by Channel Retail sales well above 2019 levels more than offsetting wholesale rationalisation Wholesale Total Retail ● ● ● FY 21 2,931 PRADA Group 386 3,317 FY 21 vs. FY 20 + 40% +41% +40% Wholesale Selective approach to traditional wholesale and e-tailers FY 21 vs. FY 19 17 + 15% Excellent performance driven by full price sales 10% of stores closed on average during the period (17% in H1 and 3% in H2) Outstanding growth in online sales (5x FY-19 and strong double digit vs. FY-20) Stable retail network: 635 DOS end of December 2021, +2 net vs. FY-20 -29% +8% DFS 2% Wholesale 10% Retail 88% March 14th 2022#18% average store closed PRADA Group 3% Q1-21 22% Retail sales trend Strong acceleration vs. 2019 13% Q2-21 13% 18 18% Q3-21 3% 24% Q4-21 2% March 14th 2022#19● ● ● € mln /% change same FX Asia Pacific ● Europe Americas ● Japan Middle East Retail sales by Geography Outstanding growth in US, Asia and ME, good rebound in EU and JP Total FY-21 1,192 749 572 297 121 2,931 FY 21 vs. FY 20 +29% +35% Asia Pacific Very solid double digit growth on a 2-year stack notwithstanding renewed restrictions in August and December • Sustained demand in key markets throughout the period vs. 2019: China +56%, Korea +90%, Taiwan +61% +103% +16% Europe Solid rebound in H2-21 driven by local customers Turned positive in Q4-21 above 2019 levels, in spite of renewed COVID-19 restrictions +62% +40% Americas Sharp increase troughout the year Strong progress across all countries: US, Canada and Latin America PRADA Group 19 FY 21 vs. FY 19 +30% -11% +69% ● -17% +43% + 15% Middle East 4% Japan 10% APAC 41% Americas 20% Europe 26% Japan • Covid-19 restrictions highly impacting sales in the first 9 months Gradual recovery, returning to 2019 sales levels in Q4-21 Middle East Strong growth driven by locals and some resumption in tourism March 14th 2022#20Asia Pacific 35% 25% Retail sales organic growth vs. 2019 by Geography Outstanding growth in US, Asia and ME, good rebound in EU and JP H1-21 H2-21 PRADA Group Europe 2% H1-21 H2-21 -29% Americas 53% 82% H1-21 H2-21 20 Japan H1-21 -24% H2-21 -10% Middle East 28% 60% H1-21 H2-21 March 14th 2022#21Retail sales by Product Acceleration across all categories - all growing double digit in H2-21 vs. 2019 ● € mln /% change same FX Leather Goods Ready to Wear ● Footwear Other Total FY 21 1,530 826 521 54 2,931 FY 21 vs. FY 20 +31% +53% +49% +70% +40% Leather Goods High demand from iconic and new bags lines Outstanding growth from accessories Well balanced growth across multiple price points and materials FY 21 vs. FY 19 21 +7% +36% +16% Ready to Wear Superior performance testifying design leadership Success of Prada and Miu Miu collections Progress in high-performance fashion sportswear: Linea Rossa, Adidas/Prada Re-nylon. Footwear Lifestyle and new collections drove a sharp acceleration in H2-21 PRADA Group -5% +15% Shoes 18% RTW 28% Other 2% Leather Goods 52% March 14th 2022#22● ● ● Total (*) includes Marchesi and Car Shoe Prada ● € mln /% change same FX Prada ● Retail sales by Brand Outstanding performance of the Prada brand, Miu Miu turnaround on track Miu Miu ● Church's Other (*) FY 21 2,537 347 30 17 2,931 FY 21 vs. FY 20 +44% + 20% +11% +67% +40% FY 21 vs. FY 19 +21% -7% Miu Miu Sequential improvement across the year vs. 2019 Outstanding performance in RTW, strong double-digit growth vs. 2019. Success of denim collections / Upcycled by Miu Miu collaboration with Levi's -41% 22 -9% + 15% Robust growth on a 2-year basis, accelerating QoQ Double digit growth across all categories relative to 2019 in both semesters Church's Heavily impacted by the unfavourable geographic exposure (-80% sales generated in EU) PRADA Group Church's 1% Miu Miu 12% Other 1% Prada 87% March 14th 2022#23● 71.7% H1-2019 +2.9% product channel country PRADA Group +260 bps vs. 19 Gross margin development Margins at record high -0.3% FX 74.3% H1-2021 Gross margin increased to ~ 77% in H2 Driven by richer product mix, channel / country mix and scale 23 72.1% H2-2019 +5.2% -0.5% +470 bps vs. 19 product channel country FX 76.8% H2-2021 March 14th 2022#24€ mln 1,723 ● +161 Operating costs Effective cost management, increasing investments in A&P +87 FY-20 Selling A&P PRADA Group +13 PD +73 G&A Total opex increased by: +19% vs. 2020 (+20% at constant fx) +2% vs. 2019 (+4% at constant fx) 2,058 11 FY-21 2,013 24 -48 +63 FY-19 Selling A&P -12 PD +43 G&A 2,058 FY-21 March 14th 2022#25€ mln EBIT Margin 150 H1-19 10% PRADA Group -69 +58 EBIT bridge Sharp profitability improvement in H2 +10% vs. 2019 Revenues Gross Margin +26 Opex 166 H1-21 11% 25 156 +209 H2-19 Revenues 9% +29 +107% vs. 2019 +50% vs. 2020 Gross Margin -71 Opex 324 H2-21 17% March 14th 2022#26€ mln ● ● Corporate, IT & Industrial Real estate Retail Capex Invest in our retail network, supply chain and IT backbone PRADA Group 122 61 61 FY-20 2 net openings 120 renovation and relocation projects 26 216 71 59 86 FY-21 March 14th 2022#27€ mln Trade Payables ● Trade Receivables ■Inventory Net Operating Working Capital Supply chain excellence PRADA Group 667 290 666 -290 FY-20 602 27 329 663 -390 Significant improvement in NWC, closing the year at 18% on sales, well below 2019 level Trade payables up due to increasing production activities. FY-21 March 14th 2022#28€ mln Opening Net financial position surplus / (deficit) - 31/12/2020 Consolidated Net Result Net Working Capital Depreciation and Amortization / other non monetary items Investments Dividends Net Financial Position Other Closing Net financial position surplus / (deficit) - 31/12/2021 PRADA Group 28 (311) 295 72 388 -219 -91 104 238 March 14th 2022#29Patrizio Bertelli - CEO Business Update Lorenzo Bertelli – Marketing Director and Head of CSR Key and ESG Marketing Initiatives Alessandra Cozzani - CFO FY-2021 Financial Review Agenda Paolo Zannoni - Executive Chairman Outlook Q&A Session PRADA Group 29 March 14th 2022#30Outlook Deliver long-term strategy for growth 2021 was a turning point for Prada Decisive actions to evolve the business delivered strong growth and increased profitability Robust start to 2022, long-term strategy well on track On course to meet our medium-term targets The Group will continuously monitor, react and adapt to increasingly complex business environment PRADA Group 30 March 14th 2022#31PRADA Group Q&A session#32PRADA Group APPENDIX#33€m Net Revenues COGS Gross Margin Selling Advertising & Promotion Design and Product Development G&A Operating expenses EBIT Total Financial expenses EBT Income Taxes Minority Income Group Net income / (Loss) Total D&A EBITDA PRADA Group Condensed P&L 3,226 -906 2,320 -1,470 -231 -127 -184 -2,013 307 -72 FY 2019 235 23 2 256 -690 997 100% -28.1% 71.9% -45.6% -7.2% -3.9% -5.7% -62.4% 9.5% -2.2% 7.3% 0.7% 0,1% 7.9% -21.4% 30.9% 33 2,423 -679 1,743 -1,260 -207 -102 FY 2020 -154 -1,723 20 -72 -52 -3 0 -54 -669 689 100% -28,0% 72.0% -52.0% -8.5% -4.2% -6.4% -71.1% 0.8% -3.0% -2.1% -0.1% 0.0% -2.2% -27.6% 28.4% 3,366 818 2,547 1,421 294 115 227 -2,058 489 -68 FY 2021 422 -127 1 294 -631 1,120 100% -24,3% 75.7% -42.2% -8.7% -3.4% -6.7% -61.1% 14.5% -2.0% 12.5% -3.8% 0.0% 8.8% -18.7% 33.3% March 14th 2022#34€m Right of use Non current assets (excl deferred tax assets) Net operating working capital Other current assets/ (liabilities), net Other non current assets/ (liabilities), net Net invested capital Consolidated shareholders' equity Net financial position (surplus) / deficit Long term lease liability Short term lease liability Total Operating cash flow Net working Capital / Sales Capex Debt / Equity Condensed Balance Sheet PRADA Group 34 31 Dec 2019 2,363 2,671 703 -6 79 5,809 2,989 406 2,006 410 5,809 362 22% 302 14% 31 Dec 2020 2,054 2,507 667 25 42 5,296 2,852 311 1,730 404 5,296 262 28% 122 11% 31 Dec 2021 1,956 2,490 602 -163 51 4,936 3,129 -238 1,627 418 4,936 751 18% 216 negative March 14th 2022