#1matrimony.com Investor Presentation Feb 2020#2Disclaimer matrimony.com This presentation may contain statements which reflect the management's current views and estimates and could be construed as forward looking statements. The future involves certain risks and uncertainties that could cause actual results to differ materially from the current views being expressed. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.#3Contents bharat matrimony matrimony.com Company Overview 1 Elite Matrimony Premium Matchmaking Service Q3FY20 Results 2 CommunityMatrimony.com Over 300 Exclusive Community Sites matrimony photography.com Professional Photography Service matrimonymandaps.com from BharatMatrimony matrimonybazaar.com from BharatMatrimony Growth Strategy 3 Management Team 4#4matrimony.com Company Overview#5Matrimony.com at a glance #1 Leader for Matchmaking Services 300+ matrimony.com Community Matrimony sites 15 Regional Matrimony sites We deliver matchmaking services to our users in India and the Indian diaspora through our websites, mobile sites and mobile apps complemented by our on-the-ground network in India 4.38 mn Active Profiles 1 731,000 Paid subscriptions in FY2019 38.37 mn Total registrations since January 2006 1 INR 3,427 mn FY19 Billings (4.9% YoY growth) 1 As on December 31 2019 5#6A Unique Proposition Large Online Matrimony Market Opportunity & Leading Provider of Online Matchmaking Services in India Micro-Market Strategy with Targeted and Personalized Services { bharat matrimony Strong Consumer Brand Robust Technology and Analytics Continued Expansion into Marriage Services Segment |ılı. Key Business Metrics Drive Revenue Growth & Operating Leverage matrimony.com 16#7A Differentiated Growth Story Large Market Opportunity matrimony.com Unmarried Population in 2016 - 107 Mn 1 An Early Mover to Online Matchmaking services..... Active Seekers in 2016 63 Mn 1 Active users of online matrimony in 2016 6 Mn1 Active Profiles on Matrimony.com 4.38 Mn 2 Large Database More Matches matrimony.com Attracts More Users More Responses Coupled with a Network effect resulting in a large database of profiles... 1 Based on "Market study of Online Matrimony & Marriage Services in India" report by KPMG dated May 4, 2017; 2 As on December 31 2019 Resulting in Market Leadership 7#8Multi-Channel Customer Outreach... Offline Website Mobile MATRIMONY BRAND telugu matrimony gujarati matrimony matrimony.com Increasing Mobile Usage Mobile sites and mobile apps accounts for 1 ✓ 96% of Profile views 87% of Personalized messages sent and received 87% of the total number of free profiles registered 90% of Express Interest messages 84% of Phone numbers viewed Backed by Strong Technology and Analytics Backbone... Strong Technology Platform Reliable and Scalable technology with focus on Information security Big Data & Analytics In-house Intelligent Matchmaking Algorithm ("MIMA") Data Analytics algorithms to track trends to assist in driving monetization of user base Campaign Management IBM Unica systems to improve customer experience and subscriptions 1 For the month of December 2019 8 00#9Additional Avenues for Growth through Forward Integration.. matrimony.com Marriage Services: Complements online matchmaking services to provide organized services in the marriage services market Provides professional wedding photography and videography services Launched in Tamil Nadu, Kerala, Andhra Pradesh, Telangana and Karnataka matrimony photography.com Professional Photography Service A relationship manager helps customer avail wedding- related services and recommends suitable vendors Currently available in Chennai, Coimbatore, Madurai and Trichy matrimonybazaar.com from BharatMatrimony A wedding venue discovery platform with 500+ wedding venues Currently available at Chennai, Coimbatore, Madurai and Trichy, Hyderabad Bangalore and Kochi matrimonymandaps.com from BharatMatrimony 6#10Strong Consumer Brand Limca LIMCA BOOK of RECORDS INDIA AT HER BEST Featured in Limca Book of Records for record number of documented marriages online matrimony.com 2015 NASSCOM "Certificate of Excellence for innovative application of analytics for business solution" NASSCOM CERTIFICATE OF EXCELLENCE MATRIMONY.COM LTD vative Application of Analytics for Busines Solutior.au Just Certifies that Bharat Matrimony is the Most Used Matrimonial Search Website in the year 2013-14 by Indian Online Coumes GETCOUNTED Certified as most used matrimonial search website in 2013-14 for Indian online customers by JUXT Bharatmatrimony.com awarded India's most trusted online matrimony brand by Brand Trust Report India Study 2014 THE BRAND TRUST REPORT India Study 2014 Leadly A Girl Child Campaign By Population Firs Special jury mention for gender sensitivity (2013-2014) for TVC (Bharat Matrimony- Career) at National Laadli Media and Advertising Awards, 2015 Bharat Matrimony mobile app Best app in the social category. Global Mobile App Summit and Awards - July 2016 and July 2017 IGMASA "Find Your Equal❞ campaign, won the award for "Gender Sensitivity" at the International Advertising Association's IndiAA AN APPS WORLD MAG INITIATIVE regional awards - July 2019 BharatMatrimony has been conferred with the prestigious 'Superbrand 2019' status by leading independent brand arbiter Superbrands India SELECTED Superbrand Consumer Validated 2019 Profile authentication features such as "Identity Trust Badge" help in maintaining and continuously improving the quality of database further increasing consumer trust 10#11...Our Brand Ambassadors I'm proud to be associated with a trusted brand that has created millions of happy marriages - MS Dhoni I'm excited to be the brand ambassador of Elite Matrimony: Actor Madhavan bharat matrimony Elite Matrimony From BharatMatrimony matrimony.com 11#12Q3FY20 Financials 1200 Enterprise Performance Billing Revenue EBITDA PAT EBITDA Margin matrimony.com 35% 1000 800 600 600 400 200 855 853 18% 948 861 15% 923 955 881 18% 922 30% 919 900 25% LLLLL 20% 16% 15% 12% 10% 169 200 151 144 129 5% 111 93 67 71 78 56 0% 0 Q3FY19 Q4FY19 Q2FY20 Q3FY20 Q1FY20 Revenue growth of 5.6% YoY Note: Company has adopted Ind AS 116 "Leases" using full retrospective method. Consequently, Depreciation and Interest expenses are recognised in lieu of Rent expenses. As a result of transition, Comparatives has been restated and there is no significant impact to PAT In million 12#13Q3FY20 Financials Matchmaking Services Segment Performance 1,000 50% 911 40 886 878 27 826 822 800 40% 20 26.8% 40 Marriage Services 600 26.4% 30% 0 23.9% 23.4% 21.2% 400 20% (20) 240 221 212 192 186 200 10% (40) (34) (38) 0 0% (60) Q3 FY2019 Q4 FY2019 Q1 FY2020 Q2 FY2020 Q3 FY2020 Q3 FY2019 Q4 FY2019 Segment Revenue Segment EBITDA EBITDA Margin % ■Segment Revenue 44 matrimony.com In million 36 22 (44) (44) (46) Q1 FY2020 Q2 FY2020 Q3 FY2020 ■Segment EBITDA 13#14Q3FY20 Key Metrics Ever Registrations (in mn) Active Profiles (in mn) matrimony.com Free Registrations (in mn) 23322222 4.38 40 38.37 4.5 4.27 1.4 1.32 37.11 1.25 1.25 38 35.80 4.00 36 34.54 4.0 1.2 33.46 3.72 1.08 34 3.59 0.97 3.5 1.0 30 3.0 0.8 26 24 2.5 20 2.0 Q3 FY2019 Q4 FY2019 Q1 FY2020 Q2 FY2020 Q3 FY2020 0.6 20 0.4 Q3 FY2019 Q4 FY2019 Q1 FY2020 Q2 FY2020 Q3 FY2020 Q3 FY2019 Q4 FY2019 Q1 FY2020 Q2 FY2020 Q3 FY2020 Paid Subscription (in mn) ATV (in Rs) Matchmaking Billing (in Rs mn) 0.30 5500 1000 5300 5,153 5,025 950 0.25 5100 4,958 4,963 4900 900 4,699 908 895 877 847 0.20 0.18 0.18 4700 0.17 0.17 0.17 850 823 0.15 0.10 0.05 III 4500 800 4300 4100 750 3900 700 3700 3500 650 Q3 FY2019 Q4 FY2019 Q1 FY2020 Q2 FY2020 Q3 FY2020 Q3 FY2019 Q4 FY2019 Q1 FY2020 Q2 FY2020 Q3 FY2020 Q3 FY2019 Q4 FY2019 Q1 FY2020 Q2 FY2020 Q3 FY2020 14#15Our Growth Strategy Matchmaking Growth Cycle Profiles: ⚫ Fueled by Increasing internet and smartphone penetration • Social adoption & Trust Conversion Rate: •Continuous product improvements in online & mobile • Leverage campaign management & Analytics میرا 15 ATV: . • Sustained price increase due to leadership position • Higher price packages Increased Sales matrimony.com Our Growth Strategy Expand User Base 1 Continue Investments in Mobile Platforms Further Strengthen Brands 3 2 Drive Monetization 4 Continue to Expand into 5 Marriage Services#16Highly Experienced Board of Directors and Management Team Board of Directors Key Managerial and Senior Management Personnel Murugavel Janakiraman Promoter, Chairman and Managing Director C K Ranganathan Non-Executive Independent Director George Zacharias Non-Executive Independent Director Milind S Sarwate Non-Executive Independent Director Deepa Murugavel Non-Executive Director Murugavel Janakiraman Promoter, Chairman and Managing Director Sushanth Pai Chief Financial Officer Prasad Nelliparthi Chief Human Resource Officer S. Vijayanand General Manager-Company Secretary and Compliance Officer Akila Krishnakumar Non-Executive Independent Director R Chandrasekar Chief Technology Operation and Infrastructure Officer S. Saichitra Chief Portal and Mobile Officer J. Karthik Head - Matrimony Bazaar matrimony.com 16#17Investor Contacts Mr. Vijayanand S Company Secretary matrimony.com No: 94, TVH Beliciaa Towers, Tower 2, 10th Floor, MRC Nagar, Mandaveli, Chennai - 600 028, Tamil Nadu, India. Phone: 044-24631500 Email: [email protected] matrimony.com CIN: L63090TN2001PLC047432