#1... 416 VIA SALARIA Natural Sea Safe BLAND IDENTITY May 2018 few 9th • 446 Aa SHAREHOLDER UPDATE Wix.com FIRST QUARTER 2018#2Q1 Operating Metrics Q1 Financial Metrics New Registered Users Added 5.9 M Net Premium Subscriptions Added 231 K Total Registered Users 125 M (+21% y/y) Total Premium Subscriptions 3.5 M (+29% y/y) GAAP Revenue $137.8 M ( +49% y/y) Collections $159.7 M (+39% y/y) Net Cash Provided by Operating Activities $24.8 M (+51% y/y) Free Cash Flow $21.4 M (+45% y/y) Earnings Highlights Strong start to the year with revenue and collections both exceeding expectations • Newest user cohort is the largest ever - expected to generate over $370 million in collections over the next eight years based on current cohort behavior • Record FCF demonstrates positive returns from investments Strong momentum in product innovation#3First Quarter Highlights Strong start to the year with all key metrics once again exceeding high end of expectations ● ● ● ● Record conversion drove strong user cohort performance Conversion of registered users to premium subscriptions continued to increase through Q1 driven by continued product development and outstanding execution of our data-driven marketing strategy The Q1 2018 user cohort is off to a stronger start than any prior cohort and is expected to generate approximately $370 million in collections over the next eight years based on current cohort data Over the last three years, we have increased the users in our Q1 user cohorts by 30% while increasing the premium subscriptions in the first quarter by 107% Our prior cohorts continue to behave in a predictable, stable way Retention was again very strong and improving, demonstrating that users are higher quality, are staying longer and that they are finding value in the product ● ● The continued improvements across products, marketing execution and increasing strength in our brand drove strong financial results in Q1 Revenue in Q1 was $137.8M, up 49% y/y and ahead of the top end of guidance ● Collections in Q1 were $159.7M, up 39% y/y and above our expectations Improvements to existing products and new product development continue to be the primary drivers of conversion and retention exceeding expectations. Improved marketing execution and continued strength of our brand also contributed to the outperformance this quarter Free cash flow of $21.4 million is the highest ever in a quarter Y/Y growth in FCF was 45%, reflecting leverage in our business model, specifically over investments in marketing and R&D Wix.com - 2- Q1 Results vs. Guidance GAAP Revenue Actual Results $137.8 million Prior Guidance $135-136 million Collections Actual Results $159.7 million Prior Guidance $157-158 million Free Cash Flow Actual Results $21.4 million#4Strong momentum in product innovation continues Wix Code is gaining traction and is showing strong early results. Existing users and as well as experts and professionals are utilizing key features of Wix Code to build more sophisticated web applications on Wix ● ● ● We continue to develop and improve Wix Code, gaining useful feedback that is helping shape our roadmap Wix ADI continues to be a positive contributor to overall conversion improvements, and we are experiencing early success in non-English speaking markets where we have introduced the product ● We introduced several new products this quarter, including Wix Answers, demonstrating our strength in product innovation Increasing 2018 outlook to reflect continued confidence in growth and free cash flow generation ● Revenue outlook for 2018 increased to $594-597 million from its previous range of $591-595 million Collections outlook for 2018 increased to $651-657 million from its previous range of $645-653 million We have also increased our outlook for 2018 free cash flow to a range of $100-102 million, an increase from the previous range of $98-100 million Wix.com - 3-#5Financial Performance The following financial results for Q1 2018 are presented under ASC 606 as well as ASC 605 for comparability purposes. First quarter of 2017 financial results are presented under ASC 605. A reconciliation of the first quarter 2018 results under ASC 606 and ASC 605, as well as a reconciliation of other non-GAAP measures discussed in this document, are presented in the tables of our Q1 2018 earnings press release. The following results are also presented, unless noted, using the change in accounting we announced last quarter related to our revised agreement with Google. Beginning in Q1 2018, we changed our method of accounting for revenue and collections from net (agent) to gross (principal). Throughout this document, we refer to this change as the "Google agreement accounting change". Revenue in Q1 was $137.8M, up 49% y/y, exceeding the high end of our guidance range of $135-136M. Under ASC 605, Q1 revenue would have been $134.6 million, an increase of 45% y/y Revenue as reported in the first quarter includes a $7.3 million benefit due to the Google agreement accounting change Collections in Q1 were $159.7M, up 39% y/y, and exceeded the high end of our guidance range of $157-158M. ● Higher than expected conversion and renewal rates as well as marketing execution and brand strength were the primary drivers of the outperformance of collections and revenue this quarter Collections also include a $7.3 million benefit related to Google agreement accounting change Changes in currency rates positively impacted collections in Q1 by approximately $4 million as the Euro and British Pound strengthened on a y/y basis relative to the US Dollar WIX.com -4- Revenue (in millions) $84.2 Q4'16 $92.5 $97.7 $103.5 Collections (in millions) $111.0 $118.5 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 $114.5 $117.1 $120.1 $137.8 $132.2 $159.7 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18#6Average revenue per subscription (ARPS), calculated as total revenue over the last four quarters divided by the average number of subscriptions over the same period, continues to increase driven by adoption of vertical applications, third party applications including G-Suite and an improved mix of higher priced subscription packages. Average Collections per New Subscription in the US rose sequentially in Q1. Note that we will no longer provide this metric given the changes to our Google partnership agreement and additional monetization models we are introducing, including Wix Answers, which will make this metric more difficult to compare to historical periods. We believe that ARPS is the best measurement of our monetization per subscription going forward. Non-GAAP gross margin was 80% of revenue in Q1. Under ASC 605, first quarter 2018 non-GAAP gross margin as a percent of revenue would have also been 80%. Gross margin is not comparable to prior periods due to the Google agreement accounting change beginning in Q1 2018. We continue to benefit from scale, efficient resource management and the use of multiple providers to meet the growing bandwidth and storage needs of our users. Non-GAAP R&D expense was $36.8M in Q1 compared to $34.0M in Q4 2017 and $26.1M in Q1 2017. As a percent of collections, R&D expense fell to 23% in Q1 2018, an improvement compared to Q4 when it was 26% and equal to Q1 2017 when it was also 23%. The incremental margin on R&D expenses is a reflection of our ability to drive positive returns through investment in product development and innovation. We have proven that investment in R&D fuels future growth in our business. Positive returns have clearly been observed through the success of several products, such as our vertical applications and Wix ADI, and we continue to invest in new products to drive growth, most notably Wix Code. WIX.com -5- Non-GAAP Gross Margin 83% 2015 85% 2016 2015 85% I 26% 2016 85% 2017 Q1'17 Note: Beginning in Q1 2018, gross margin % includes the impact of the Google agreement accounting change. This change, in which we recognize revenue from the sale of the G-Suite application, increases revenue and cost of revenue by the same amount, decreasing gross margin Non-GAAP R&D as a % of Collections 28% 25% 1 IM 2017 80% 23% Q1'18 Q1'17 23% Q1'18#7Non-GAAP S&M expense was $64.4M in Q1 compared to $47.3M in Q4 2017 and $52.2M in Q1 2017. As a percent of collections, S&M expense was 40% in Q1 compared to 36% in Q4 2017 and 46% in Q1 2017. We beat our previous guidance of S&M as 41% of collections in Q1 2018 due to higher than expected collections. S&M spend is generally a higher percent of collections in Q1 compared to other quarters due to the seasonal increase in advertising and brand investment. Q1 typically also includes expenses related to our Super Bowl campaigns. We continue to increase marketing spend while maintaining our time to return on investment, or TROI, at 7-9 months due to product improvements that drove better conversion, more efficient advertising and the strengthening of our brand. Non-GAAP G&A expense was $9.5M in Q1 compared to $9.5M in Q4 2017 and $7.4M in Q1 2017. G&A expense increased on a year-over-year basis due to increasing headcount and overhead expenses related to the growth of our overall business. G&A expense was 6% of collections in Q1 2018, down from 7% in Q4 2017 and steady with the 6% in Q1 2017. Wix.com - 6- Non-GAAP S&M as a % of Collections 48% 44% 40% Tili 2015 2016 6% 2017 2015 46% TROI: Time to Return On (Marketing) Investment The time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort We aim for 100% TROI in 7-9 months Non-GAAP G&A as a % of Collections 2016 7% 6% ili Q1'17 Q1'18 2017 40% 6% 6% Q1'17 Q1'18#8Non-GAAP operating loss was $(0.8)M, compared to operating income of $9.7M in Q4 2017 and operating loss of $(7.5)M in Q1 2017. Free cash flow rose to $21.4M, compared to $19.6M in Q4 2017 and $14.8M in Q1 2017, an increase of 45% y/y. We mentioned last quarter that we anticipated FCF to be sequentially flat or down compared to Q4 2017 due to increased marketing expenses; however, in Q1 2018 we benefitted from increasing leverage in the model, primarily over our R&D investments. Free cash flow has continued to grow at a higher rate than collections due to the leverage we continue to realize over the investments in our business. We view free cash flow as the best metric by which to measure the profitability of our business, as opposed to operating income or net income, due to the large amount of deferred revenue we recognize in a given period. Because income statement-based profitability measures are derived from revenue, they fail to account for all of the cash we collect in a period, much of which is due to the sale of annual and longer term subscriptions that are amortized in revenue over their term. Furthermore, in quarters where we exceed our expectations for collections, we increase marketing expense in the latter weeks of the quarter in order to remain within our TROI, further decreasing income statement profitability. Free cash flow fully captures all of the cash that we collect in a period through the sale of annual and longer-term subscriptions, which account for roughly 65-70% of our quarterly gross subscription additions. This properly aligns the timing of cash we collect with our marketing expenses. We ended Q1 2018 with $297M in cash on the balance sheet and $1.2M in long- term debt. Our total employee headcount stood at 2,103 as of the end of the first quarter. At the end of Q1 2018, our basic share count was approximately 47 million and our fully diluted share count was approximately 58 million. Wix.com -7- Non-GAAP Operating Income (Loss) (in millions) $3.9 $3.5 Free Cash Flow (in millions) $18.7 ($7.5) Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 $14.8 $3.4 $9.7 $17.4 ($0.8) $18.9 $19.6 III Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 $21.4#9Registered Users and Premium Subscriptions We continue to create new user cohorts that we expect to generate a significant amount of collections over a long period. Every 100,000 new subscriptions is expected to create over $165 million in collections over the next eight years, at an 80% gross margin and without the need for significant marketing investment, based on current cohort behavior. Our existing user cohorts also continue to exhibit net negative churn. New subscriptions are added to existing user cohorts at greater numbers than cancellations. The net addition of these subscriptions occurs even before we invest in marketing to create a new user cohort. This behavior is a key benefit of our freemium business model and a testament to our strong product offering and user satisfaction. This strength of our model means that our existing user cohorts are expected to generate over $4.2 billion in collections over the next eight years, based on current cohort behavior. In Q1, we added 5.9 million registered users, bringing our total to 125 million. Our mix of new registered user additions has improved over the last year as a result of our decision to focus marketing dollars on markets with higher conversion. In Q1 2018, new registered user additions grew nearly 10% y/y in select English-speaking markets. We made our decision to focus on these markets based on our growing brand strength and presence of Wix ADI, and we are confident in our ability to increase users globally. This result is an illustration of our ability to allocate our marketing to the most efficient markets in order to achieve our TROIl goal. This quarter we also added a record 231,000 net premium subscriptions, compared to 170,000 in Q4 2017 and 208,000 in Q1 2017. We continue to generate improvements in conversion of users to premium subscriptions. Wix.com - 8- Total Registered Users (in millions) 97.4 113.9 108.7 103.2 Q4'16 Q1¹17 Q2'17 Q3'17 Q4'17 Q1'18 2.5 119.3 +10% Q1 2018 Y/Y increase in new registered user additions from select English-speaking markets Total Premium Subscriptions (in millions) 2.7 2.9 3.1 125.2 3.2 3.5 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18#10Our Q1 2018 user cohort generated over 213,000 net premium subscriptions in its first quarter, the highest ever for a user cohort. Over the last three years, new registered users in our Q1 user cohorts have increased by 30% while our first period subscriptions have increased by over 107%. Wix ADI, our vertical applications and other improvements to our products contributed meaningfully to this growth, a reflection of our ability to drive subscription growth through investment in product development. Based on the historical behavior of our user cohorts, we approximate that for each 100,000 new premium subscriptions, we will generate over $165 million over eight years, at an 80% gross margin and with minimal marketing investment. This estimation is based on our modeling of the collections a cohort will generate over the next eight years. Our previous estimates used a six-year period, but we have increased our estimate to eight years given the consistent performance of our oldest cohort from Q1 2010. Using this model, our Q1 2018 user cohort is expected to generate over $370 million in collections over its first eight years based on current cohort behavior. These consistent improvements in conversion and retention demonstrate the continued advancement of our product offering, efficiency of our marketing investment and strengthening of our brand. In Q1, 59% of gross subscription additions came from prior user cohorts, while 41% came from the Q1 2018 (current) user cohort. This ratio is consistent with prior Q1 periods. Please note that it is incorrect to apply these percentages to net subscription additions by cohort. In Q1, 67% of gross subscription additions were packages with a term of one year or longer, while 33% were monthly. WIX.com - 9- Increasing users and conversion driving growth +107% +30% 4,568 Q1'15 Q1'18 New Registered Users (000's) 63% 5,926 37% % Gross New Subscriptions by Cohort 59% 30% 41% 63% 65% 37% 35% 67% 40% 33% 103 60% 62% Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 -Prior User Cohorts Q1'15 Q1'18 Prem. Subs after 1st Quarter (000's) % Gross New Subscriptions by Package Duration 70% 64% 38% 36% 213 59% Current User Cohort 41% 68% 67% 32% 33% Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Monthly 1 Year or Longer#11Product Updates Our vision remains to allow anyone to create anything online, regardless of the user's need or skill level. We execute this vision by developing innovative technology and products that are intuitive to use and give creative freedom to the user. Our offering is anchored by the Wix Editor and bolstered by two products we have introduced and launched in the last two years, Wix Artificial Design Intelligence (ADI) and Wix Code. With this product platform, we are able to address the needs of any user, from the novice to the expert, and give them the ability to create any type of online presence. Wix ADI Wix ADI allows a user to create a website tailored to their specific business - with its own content - in minutes. Users can publish a website created by ADI, or further modify it in the Wix Editor before publishing. The combination of Wix ADI and the Wix Editor provides a powerful offering that we believe is unrivaled in the market today. Since the addition of Wix ADI to our platform in August 2016, conversion of users to premium subscriptions on Wix has increased meaningfully. Wix converted a larger number of users at a higher rate in its Q1 2018 cohort than in any previous Q1 cohort. We are already observing benefits to conversion in non-English speaking markets as well. This performance proves the positive return of the incremental R&D investment in 2015 and 2016 related to ADI. WIX.com - 10- Page: Home THEMES Choose your favorite design or customize your selected desag Clean Gustom Dagn Minimal Breeze Add Site Design Manage Store WIX S Wix ADI x 000 Hips://www.wix.com/mysto ☆ ASHTANGA YOU Heb Site Upgrade Preview Publish Ny OUR STORY Thoune " Centar Dimen ☆ REEMANT YOGA Te E What do you think of this design? Try Another OG 0.0 There Keep i X#12Strong Traction for Wix Code We continue to invest in Wix Code, a groundbreaking technology and product platform that enables designers and developers to create highly functional and robust websites and web applications. Professionals who are using Wix Code are impressed with its ease of use and how it improves their efficiency by saving time and resources in creating advanced websites and applications. Wix Code has begun to drive improvements in overall conversion; however, its contribution to collections is immaterial at this point. We are very encouraged by these early signs of conversion from Wix Code, giving us confidence in the future of this product. The numbers of users and sites built with Wix Code continue to increase and are ahead of our expectations. Sites built with Wix Code are generating significantly more traffic than sites built on Wix in the past. This indicates the needs professionals and experts have for a solution such as Wix Code. Existing users are a strong source of our Wix Code users today, but we are also attracting many new, more advanced users by increasing our marketing and branding activity into channels relevant for this audience. Through the Wix Code Forum, we are building a strong community of users who share ideas and provide guidance to others. Thousands of users are contributing to the Forum, and we are gaining very useful feedback that is helping shape our roadmap for continued development. Some examples of recent improvements include enhancing the developer experience, increasing data management capabilities and improving overall performance. We continue to improve the capabilities of Wix Code, release new features, increase functionality and give users more power to create advanced websites and applications. WIX.com - 11 - WIXCode Wix Code nesources Create Hundreds of Unique Pages A FAQ Forum Sl Now Dynamic Pagos: Use a single design style and create 100s of new pages, cach with a custom URL and unique content. Organize by category and update content casily from your database.#13Wix Code users are utilizing the key features, such as databases, data binding, repeaters and dynamic pages to build an impressive and wide variety of sites. Examples of recently published Wix Code sites include: ● ● ● ● A job board that uses dynamic pages and category pages to list postings, as well as our new upload file feature to submit CVs A book-share directory that combines our Members Area feature with JavaScript code, allowing allows users to search and filter for specific books. This is a great example of a user that took an app that we had built and combined it with their own customizations An e-commerce site that used JavaScript to build a custom order form for customers to design their own version of the product offering A travel blog that uses a database, category pages and dynamic pages to organize a large quantity of content We continue to believe that this product expands our addressable market significantly, but we do not expect meaningful incremental collections from Wix Code until late in 2018. Wix Answers In Q1 2018, we rolled out Wix Answers, a powerful online customer support platform that lets businesses help their customers across multiple channels. As more businesses move online, there is a growing need to provide online support to customers. Wix Answers is the platform that currently serves as the support infrastructure for our over 127 million users. Wix Answers can be customized to any size business with an intuitive set-up and offers a fully-fledged knowledge base, ticketing system and call center. Wix Answers also offers integration with other platforms, actionable insights and an embeddable widget that can be used with any website. This product is available to current Wix users as a customer support solution and is also available to be purchased on a subscription basis by users externally. Wix.com - 12 - Wix Answers WIXAnswers Features Sign Up Your Customer Support. Powered by Wix Answers. Wix Answers is the help desk software built and used by Wix to support over 120 million users. Now you can use it too. It's easy to set up and free to use. O 0 O 0 0 0#14We believe that Wix Answers is a great example of the strength of Wix R&D, as a product developed in-house for our own use that is now shared and monetized externally. Rolling out Wix Answers did not require additional investment, and we do not expect meaningful incremental collections from it in 2018. DeviantArt We continue to update the DeviantArt platform and plan to re-launch it in 2018. We remain on track with our original plans. As stated previously, we do not anticipate further investment in DeviantArt beyond what we outlined in our previous earnings calls and we do not expect it to generate incremental collections in 2018. Wix.com - 13 -#15Valuing Our Users' Privacy At Wix, we care about our users' privacy and are committed to helping our users manage their data. We have developed several tools and knowledge base articles to help our users manage their data and help their customers manage their data as well. These tools will be available to our users globally and will also meet the guidelines of EU General Data Protection Regulation (GDPR) that will take effect May 25, 2018. Our tools allow users to request or delete all personal data from the Wix platform. We have also built a dedicated feature for our users to handle their users' requests to acquire or delete data. In addition, we have created a dedicated support section on Wix Answers to help our users prepare to meet the GDPR guidelines. As part of this effort, we will update our Privacy Policy and Terms of Use. We will continue to ensure that our users have all of the tools necessary to protect their data and their end users' data. Wix.com - 14-#16Business Outlook The following guidance for Q2 2018 and the updated guidance for full year 2018 are based on ASC 606 and include the benefit from the Google agreement accounting change. This guidance can be compared to 2017 figures that were presented under ASC 606 with our Q4 2017 earnings release. Our guidance reflects the strong start to our year and our continued confidence in the strength of our business. We believe we will continue to experience strong growth in revenue and collections while increasing free cash flow margins. Our methodology used in determining our guidance remains the same as we outlined last quarter. For Q2 2018, we expect the following: Revenue of $144-145 million, reflecting y/y growth of 39-40% o Excluding a $8 million benefit from the Google agreement accounting change, the range would be $136-137 million or 31- 32% y/y growth Collections of $158-159 million, a y/y increase of 35-36% o Excluding a $8 million benefit from the Google agreement accounting change, the range would be $150-151 million or 28- 29% y/y growth Our Q2 2018 guidance reflects anticipated headwinds to collections growth due to the 2018 World Cup, as we mentioned last quarter. Wix.com - 15- Q2'18 Guidance GAAP Revenue $144-145 million 39-40% y/y growth Collections $158-159 million 35-36% y/y growth#17We are increasing our FY 2018 guidance as follows: ● Revenue of $594-597 million, reflecting y/y growth of 40% and higher than our prior guidance of $591-595 million o Excluding the $30 million benefit from the Google agreement accounting change, the range would be $564 - $567 million or 33% y/y growth Collections of $651-657 million, a y/y increase of 35-36% and higher than our prior guidance of $645-653 million o Excluding the $30 million benefit from the Google agreement accounting change, the range would be $621 - $627 million or 28-30% y/y growth Free cash flow of $100-102 million, reflecting y/y growth of 41- 44% and higher than our prior guidance of $98-100 million Wix.com - 16- Increased FY 2018 Guidance GAAP revenue $594-597 million 40% y/y growth Prior Guidance: $591-595 million Collections $651-657 million 35-36% y/y growth Prior Guidance: $645-653 million Free cash flow $100-102 million 41-44% y/y growth Prior Guidance: $98-100 million#18We re-affirm the additional FY 2018 guidance that we provided previously, unless noted. All guidance is based on ASC 606 and the Google agreement accounting change. ● ● ● ● Non-GAAP gross margin: we expect non-GAAP gross margin of approximately 80% of revenue, which is lower than 2017 due to the impact of the Google agreement accounting change. This is in line with previous guidance Non-GAAP Sales and Marketing Expenses: S&M expense on a non-GAAP basis of 35-36% of collections for the full year 2018, in line with previous guidance Non-GAAP Operating Expenses: total non-GAAP operating expenses are expected to be 66-67% of collections for FY 2018, in line with previous guidance FX rates: Our guidance for revenue, collections, operating expenses and free cash flow assume current FX rates throughout the period Wix.com O We have taken advantage of the strengthening US Dollar against the New Israeli Shekel and put in place hedges through December 2018. These hedges give us downside protection on our free cash flow - 17 - Additional 2018 Guidance Non-GAAP gross margin 80% of revenue for FY 2018 Non-GAAP sales & marketing expense 35-36% of collections for FY 2018 Total Non-GAAP operating expenses 66-67% of collections for FY 2018#19● ● ● ● Financial and other expenses: approximately $6 million for the full year 2018. These expenses are primarily driven by changes in currency and do not represent financing costs; therefore, please note this figure should only be used for modeling purposes and does not represent a forecast Tax expenses: approximately $6 million for the full year 2018, in line with prior guidance Capital expenditures: we anticipate capital expenditures of $12-13 million, primarily driven by leasehold improvements and equipment as our employee base grows. This outlook is consistent with the prior outlook Depreciation: approximately $8 million for FY 2018 Share based compensation expense: we now anticipate SBC expense to be approximately $66-67 million for the full year 2018. This increase is due to the increase in our share price over the last quarter. The expense may fluctuate during the year due further changes in our share price Share count: we estimate we will have approximately 49 million basic shares outstanding at the end of full year 2018 Wix.com O Please note that basic weighted average shares outstanding is equal to fully diluted weighted shares outstanding to calculate fully diluted EPS as long as there is a GAAP net loss - 18 - Additional 2018 Guidance Financial and other expenses ~$6 million for FY 2018 Tax expenses ~$6 million for FY 2018 Share based compensation expenses ~$66-67 million for FY 2018 Based shares outstanding 49-50 million at FYE 2018 Fully diluted shares outstanding 59-61 million at FYE 2018#20Outlook Summary Non-GAAP, $in thousands, except per share data Collections y/y% Revenue y/y% Gross margin (% revenue) S&M % of collections Total opex % of collections Financial / other expense (income), net Tax expense FCF Capital expenditures Depreciation SBC Expense Cash acquisition related costs Basic shares outstanding Fully diluted shares outstanding Wix.com A EA ASC 606 FY 2018E Prior Guidance 645,000 $ 33% 591,000 39% ~80% 35% -36% 66% -67% ~6,000 ~6,000 653,000 35% 595,000 40% 98,000 $ 100,000 ~12,000 13,000 ~49 - 50 million -59-61 million ~8,000 -62,000 - 63,000 ~5,000 - 19 - SA SA $ ASC 606 FY 2018E Updated Guidance 651,000 $ 35% 594,000 40% ~80% 35% -36% 66% -67% ~6,000 ~6,000 657,000 36% 597,000 40% 100,000 $ 102,000 ~49 - 50 million ~59 - 61 million ~12,000 - 13,000 ~8,000 ~66,000 - 67,000 ~5,000 A ASC 606 Q2'18E Initial Guidance 158,000 35% $ 144,000 39% 159,000 36% 145,000 40%#21Conference Call and Webcast Information Wix will host a conference call at 8:30 a.m. ET on Wednesday, May 9, 2018 to answer questions about the financial and operational performance of the business during the first quarter of 2018. The conference call will include a brief statement by management and will focus on answering questions about our results during the quarter. To enhance the Q&A portion of this call, the Company has posted a shareholder update and supporting slides to its Investor Relations website at https://investors.wix.com/results. These materials provide shareholders and analysts with additional detail for analyzing results in advance of the quarterly conference call. To participate on the live call, analysts and investors should dial 866-393-4306 (US/Canada), 734-385-2616 (International) or 1-809-315- 362 (Israel) at least ten minutes prior to the start time of the call and reference Conference ID 8696559. A telephonic replay of the call will be available through May 13, 2018 at 11:59 p.m. ET by dialing 855-859-2056 (US/Canada) or 404-537-3406 (International) and providing Conference ID 8696559. Wix will also offer a live and archived webcast of the conference call, accessible from the "Investor Relations" section of the Company's website at https://investors.wix.com/. Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non- GAAP financial measures: collections, non-GAAP gross margin, non-GAAP operating income (loss), free cash flow, non-GAAP net income (loss) and non-GAAP net income (loss) per share (collectively the "Non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Non- GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related costs and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition-related costs. Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, tax benefit related to exercise of options and acquisition-related costs. Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Wix.com - 20 -#22The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the "Reconciliation of GAAP to Non-GAAP Financial Measures" table in this press release. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company has not reconciled its guidance as to free cash flow to cash flow from operations because it does not provide guidance for cash flow from operations. As items that impact cash flow from operations are out of the Company's control and/or cannot be reasonably predicted, the Company is unable to provide such guidance. Accordingly, a reconciliation to cash flow from operations is not available without unreasonable effort. Forward-Looking Statements This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, the availability, merchantability or functionality of certain new products or features and their anticipated product demand and customer satisfaction, and may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward- looking statements contained in this press release, including the full year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our prediction of the future collections generated by our user cohorts; our ability to manage the growth of our infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function; customer acceptance of new products and other challenges inherent in new product development, changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2017 annual report on Form 20-F filed with the Securities and Exchange Commission on March 29, 2018. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. WIX.com - 21 -#23Reconciliation of GAAP to non-GAAP measures in 000s Revenue Change in deferred revenue Collections in 000s GAAP Gross Profit Share Based Compensation Amortization Acquisition Related Expenses Non-GAAP Gross Profit Wix.com 2016 Q4 Q1 Q2 Q3 $61,586 $68,730 $75,611 $84,176 $14,108 $12,723 $11,659 $13,476 $75,694 $81,453 $87,270 $97,652 2016 Q1 Q2 Q3 $51,079 $57,712 $64,587 $428 $475 $466 $0 $0 $0 $0 $0 $0 $51,507 $58,187 $65,053 - 22- 2017 Q4 Q2 Q3 $103,522 $111,031 $118,545 Q1 $92,538 $22,008 $13,599 $9,088 $13,658 $114,546 $117,121 $120,119 $132,203 Q4 $71,438 $429 $0 $695 $783 $0 $1,040 $757 $0 $28 $0 $0 $71,867 $78,209 $87,232 $93,744 Q1 $77,675 $506 2017 Q2 Q3 $85,497 $92,204 Q4 $100,869 $946 ($1,292) $0 $100,523 2018 Q1 $137,775 $21,880 $159,655 2018 Q1 $108,731 $1,079 $142 $0 $109,952#24in 000s Research and development (GAAP) Options compensation Amortization Aquisition related expenses Non-GAAP research and development Selling and marketing (GAAP) Options compensation Amortization Aquisition related expenses Non-GAAP selling and marketing General and administrative (GAAP) Options compensation Acquisition related expenses Non-GAAP general and administrative Wix.com 2016 Q1 Q2 Q3 Q4 $24,472 $25,483 $26,536 $28,877 $3,111 $3,558 $3,718 $4,156 $137 $136 $138 $136 $514 $614 $1,183 $397 $20,041 $21,392 $22,166 $23,970 $40,454 $36,026 $40,010 $40,022 $981 $1,122 $1,237 $1,213 $50 $50 $50 $50 $0 $0 $0 $0 $39,423 $34,854 $38,723 $38,759 $5,921 $1,617 $0 $4,304 $6,693 $7,073 $7,281 $1,772 $1,743 $0 $0 $4,921 $5,330 $5,259 $2,022 $0 - 23 - 2017 Q4 Q1 Q2 Q3 $32,669 $36,749 $40,252 $43,965 $4,726 $6,586 $7,190 $7,725 $136 $138 $136 $136 $889 $2,107 $1,713 $860 $26,094 $29,165 $32,037 $33,997 $54,329 $48,016 $51,184 $50,906 $1,419 $1,778 $1,826 $1,562 $50 $62 $55 $1,535 $611 $0 $496 $0 $52,249 $46,176 $49,303 $47,313 $11,148 $11,295 $12,222 $13,521 $2,331 $2,920 $3,236 $3,471 $1,413 $0 $0 $540 $8,375 $8,986 $9,510 $7,404 2018 Q1 $46,502 $8,485 $137 $1,095 $36,785 $67,011 $2,042 $309 $237 $64,423 $13,670 $4,068 $96 $9,506#25in 000s GAAP Operating Loss Share Based Compensation Amortization Acquisition Related Expenses Non-GAAP Operating Income (Loss) in 000s GAAP Net Loss Share Based Compensation & Other Non- GAAP Adjustments Non-GAAP Net Income (Loss) in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow Wix.com 2016 Q1 Q2 Q3 ($19,768) ($10,490) ($9,032) $6,137 $6,927 $7,164 $187 $1,183 ($12,261) $186 $397 ($2,980) $188 $514 ($1,166) 2016 Q1 Q2 Q3 ($19,912) ($11,420) ($9,643) $7,682 $7,707 $8,074 ($12,230) ($3,713) ($1,569) Q4 ($4,742) $7,820 2016 $186 $614 $3,878 Q4 ($5,921) $8,878 $2,957 2017 - 24- Q1 Q2 ($20,471) ($10,563) ($11,454) $8,982 $11,979 $13,035 $948 $186 $1,240 $3,765 $860 ($7,538) $3,516 $3,418 $889 2017 Q1 Q2 Q3 ($20,885) ($14,264) ($14,519) $12,933 $14,079 $14,872 ($7,952) ($185) $353 Q4 ($7,523) $13,704 $379 $3,143 $9,703 2017 Q4 ($6,605) $13,840 $7,235 2018 Q1 ($18,452) $15,674 2018 Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 ($925) $11,314 $10,470 $19,714 $16,397 $19,651 $22,063 $24,941 $24,779 ($1,209) ($1,129) ($1,046) ($1,031) ($1,616) ($2,239) ($3,128) ($5,386) ($3,358) ($2,134) $10,185 $9,424 $18,683 $14,781 $17,412 $18,935 $19,555 $21,421 $588 $1,428 ($762) 2018 Q1 ($19,811) $17,690 ($2,121)