#1August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think Series B August 2004#2LinkedIn Is Professional People Search 2.0 Professional people search includes 3 key components LinkedIn premium services Targeted ads: Contextual text ads targeted on search terms and profiles Service providers Jobs Deals and networking August 2004 CONFIDENTIAL 1. 2. Listings: Job listings filtered through each professional's network 3. Subscriptions: Service extending reach of each professional's network Linkedin Your network is bigger than you think $ $ $ O 2#3Professional People Search 1.0 Uses Flat Directories The problem: There is no effective, trusted way for professionals to find and transact with each other online Selecting service providers from yellow pages fails • Selecting employees from resume databases fails Reaching professionals through directories fails ● ● August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think 3#4Professional People Search 2.0 Leverages Networks Internet 1.0 = Search and transact via flat directories Internet 2.0 = Search and transact via networks August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think 4#5eBay: Online Goods Listings 2.0 Goods Listings 1.0: Online Classifieds The Philadelphia Inquirer Assess seller's reputation by looking at each individual seller's claims August 2004 CONFIDENTIAL Goods Listings 2.0: eBay ebay Linkedin Your network is bigger than you think Assess seller's reputation by looking at network of transactions between users LO 5#6PayPal: Online Payments 2.0 Online Payments 1.0: Citibank et al citi Detect fraud by looking at each individual's behavior in isolation August 2004 CONFIDENTIAL Online Payments 2.0: PayPal PayPal Linkedin Your network is bigger than you think Detect fraud by looking at network of transactions between users 6#7Google: Search for Things 2.0 Search for Things 1.0: Altavista altavista: Rank search results by looking at each individual page in isolation August 2004 CONFIDENTIAL Search for Things 2.0: Google Google Linkedin Your network is bigger than you think Rank search results by looking at network of links between pages 7#8LinkedIn: Professional People Search 2.0 Professional People Search 1.0: Monster, Lexis Nexis, et al monster *LexisNexis Assess professionals by looking at each individual's claims August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think Professional People Search 2.0: LinkedIn Linkedin Assess professionals by looking at network of relationships between users 8#9Establishing the Network: Our First Priority For eBay, PayPal, Google, and LinkedIn, the key is the network Linkedin Your network is bigger than you think Where the network is the key, the first mover is critical to revenue August 2004 CONFIDENTIAL PayPal waited until 4 million registered users before turning on revenue - today, revenue is $400MM+ 9#10Network Growth: Commitment from Series A 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 5/5/2003 5/19/2003 6/2/2003 6/10/2003 6/30/2003 7/14/2003 7/28/2003 August 2004 CONFIDENTIAL 8/11/2003 8/25/2003 9/8/2003 9/22/2003 10/6/2003 10/20/2003 11/3/2003 11/17/2003 12/1/2003 12/15/2003 12/29/2003 1/12/2004 1/28/2004 2/23/2004 3/8/2004 3/22/2004 4/5/2004 4/19/2004 6/3/2004 5/17/2004 5/31/2004 6/14/2004 6/28/2004 7/12/2004 7/28/2004 Linkedin Your network is bigger than you think Growth projection (8/03) 10#11Network Growth: Success 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 5/5/2003 5/19/2003 6/2/2003 6/16/2003 7/14/2003 7/28/2003 6/30/2003 8/11/2003 8/25/2003 9/8/2003 9/22/2003 10/6/2003 10/20/2003 11/3/2003 11/17/2003 12/1/2003 12/15/2003 12/29/2003 1/12/2004 1/26/2004 2/23/2004 3/8/2004 3/22/2004 4/5/2004 4/19/2004 5/3/2004 5/17/2004 5/31/2004 6/14/2004 6/28/2004 7/12/2004 7/28/2004 "LinkedIn has quickly become the Internet's largest online business network." "LinkedIn is the most strict about keeping its site solely for professional, business purposes." Linkedin Your network is bigger than you think Actual data, 5/03-present Growth projection (8/03) Forbes March 2004 11#12LinkedIn Leads this Market Registered users of online professional network tools February 2004 (Total = 0.3 Million) Ryze (32%) Spoke ZeroDegrees OpenBC (5%) (1%) (6%) All others (3%) in LinkedIn (54%) Non-LinkedIn numbers are estimates based on best available intelligence August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think 12#13LinkedIn Has Grown Its Lead Registered users of online professional network tools August 2004 (Total = 1.2 Million) Ryze (16%) Spoke ZeroDegrees OpenBC (2%) (1%) (5%) All others (2%) in LinkedIn (73%) Non-LinkedIn numbers are estimates based on best available intelligence August 2004 CONFIDENTIAL PC TOP 100 YOU CAN'T SITES April 2004 Linkedin Your network is bigger than you think 100 REDBRING COMPANIES WINNER May 2004 LinkedIn has highest rate of adoption LinkedIn's share has increased from 54% 6 months ago to 73% today Tipping point effects mean Linkedin's share will continue to increase 13#14LinkedIn is the Market Leader Numbers as of 8/04. Non-LinkedIn numbers are estimates based on best available intelligence. Internet Service model Enterprise Software model friendster beta .-10,500,000 users *23 months old myspace a place for friends *-2,500,000 users Plus 10+ "Friendster clones" August 2004 CONFIDENTIAL Social focus ryze Business Networking .-200,000 users .34 months old orkut *-1,300,000 users .7 months old tribe.net .-180,000 users • 13 months old openBC *-60,000 users * 12 months old ZeroDegrees The People Network Company .-10,000 users .-600,000 unique email addresses *12 months old Linkedin Your network is bigger than you think *900,000+ users (29,000+ growth/wk) +23,000,000+ unique email addresses (700,000+ unique growth/wk) • 15 months old Your network is bigger than you think spoke .-25,000 users .-15,000,000 unique email addresses .22 months old Contact Network visiblepath interface BRANCHIT Plus other traditional CRM/SFA vendors Professional focus Linkedin "Users": registered users currently active in the system "Email addresses": registered users + other individuals who are not users, but whose email addresses have been entered into the system by users 14#15Growth Includes Major Groups Providing Strong Brand Endorsement Leading MBA programs and MBA alumni Yale SOM Alumni DUKE THE ROUA SCHOOL OF BUSINESS Major conferences REAL ESTATE CONNECT Top-tier professional organizations O SVASE SDForum pcforum 2004 August 2004 CONFIDENTIAL IM REDHERRING insider VLAB MIT-Stanford Venture Lab "Red Herring chose LinkedIn for Groups as the professional network tool for our conference to allow attendees to create lasting relationships and to promote Red Herring to LinkedIn's hundreds of thousands of high-quality professional users." Florian Brody, Director of Business Development, Red Herring . Additional Groups live since launch in April 2004 Additional Conferences Supernova BlogOn . Additional Alumni Groups (mostly class-level) Haas School of Business MIT TechLink . Linkedin . Your network is bigger than you think Mayfield Fellows Carnegie Mellon University of Washington Additional Professional Groups • Chinese Software Professionals Association InterFrench Industry Standard Internet Executive Group Press Club of California PDMA NorCal . Association of International Product Marketing and Management Additional Corporate Alumni Groups Sun Microsystems Alumni Association • HP Alumni Association Plus more than 50 other similar Groups 15-20 new Groups added per month 15#16Strong Results With Less Than $4 Million Spent Large user base 930K+ white-collar registered users 29K+ weekly user growth rate 23M+ unique email addresses uploaded High-quality users 22% of users are CxOs/senior execs 100+ countries 130+ industries Increasing usage levels 20% of old users log in per month 1M+ user searches per month 20M+ total member page views per month August 2004 CONFIDENTIAL Groups Your network is bigger than you think 50+ Groups live 20+ new Groups launch per month 300+ Groups in pipeline Desktop (not promoted) Linkedin 6K+ IE toolbar installs 18K+ Outlook toolbar installs 2.5M email addresses uploaded via toolbar Business development DirectEmployers Association American Express OPEN (at contract) 10+ new inbound opportunities per week 16#17Great Inbound Business Development Search 240,000+ Jobs... Locations: -All States- Keywords: Job Posted: DEmployers Employment Search Engine Search for jobs at Global 1000 firm United States August 2004 CONFIDENTIAL ---Time Filter Options- Search And use your network to land one. Linkedin Use your network to help you get your job. • Dominant non-profit consortium of Fortune 500 HR departments and university career centers Fourth-largest job database online • Two-year exclusive agreement launched OPEN Home . Account Linked in Profile OPENT at LinkedIn Address Book Linkedin Your network is bigger than you think As an OPEN Small Business Network member, you have access to the financial tools you need to make your business OPEN flourish. Now OPEN has with Linkedin to give you access to the full power of your professional network. Linkedin lets you, the small business owner, find the people you need for . Finding clients Hiring new employees Getting information about new customers Selling your products • Exposure of LinkedIn to 2 million American Express small business cardholders balances and other information • Strong brand endorsement of LinkedIn Currently at contract 17#18LinkedIn's Market-Leading Position Creates Strong Barriers to Entry . ● ● Inherently viral product design with tipping point effects Promotes ongoing market leadership Reputation system and network of relationships between users Enables very strong network effects and user trust 2 key patents in viral marketing and "social networking" 1 granted, 1 pending with 1999 priority date August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think 18#19The Network Enables Revenue ebay Value of the network PayPal Network-based fraud detection system makes the business economically viable Google. Network-based reputation system creates trust: key to high transaction volume August 2004 CONFIDENTIAL Network-based page rank system produces best search results . Linkedin Revenue model (high-level) eBay takes % of transaction Reputation system is not directly monetized . Your network is bigger than you think PayPal takes % of transaction Fraud detection is not directly monetized AdWords are shown in search results Page rank system is not directly monetized ...and of course, user-based network effects are key to making the business valuable 19#20The Network Enables Revenue Value of the network Linkedin Network-based reputation system creates trust: key to high transaction volume and utility . August 2004 CONFIDENTIAL Revenue model (in detail) 1. InLeads: contextual search text ads 2. Opportunities: network-filtered job listings . Linkedin Your network is bigger than you think 3. Network Plus: network-extending subscription "Executives should try LinkedIn. At best, it could be incredibly useful. At worst, the site guards your privacy and doesn't waste your time." "LinkedIn could change the way executive recruiting is conducted." Reputation system is not directly monetized (Universal service stays free for all users) Building the network is the challenge, and LinkedIn has the foundation PC MAGAZINE January 2004 20#21The Network Enables Revenue August 2004 CONFIDENTIAL Revenue Network InLeads, Opportunities, and Network Plus LinkedIn Universal Free Service Linkedin Your network is bigger than you think 21#22LinkedIn's Market Opportunity Is Large 1. InLeads (Targeted ads) 2. Opportunities (Listings) 3. Network Plus (Subscriptions) Comparables . . Google AdWords for people Lexis-Nexis for services Yellow pages/directories Monster et al Classifieds Match.com et al Sources: SEC filings, Searchenginewatch.com, Kelsey Group, iMediaconnection, Goldman Sachs, Marketdata Enterprises, CBS Marketwatch August 2004 CONFIDENTIAL . Linkedin Your network is bigger than you think Comparable market sizes (2004) Search ads: $2.8B Lexis-Nexis: $2.3B Offline yellow pages, directories, and local ads $10B+ Job sites: $0.8B (excluding classifieds) Personals sites: $0.6B 22#231. LinkedIn InLeads Does for Professionals What Google AdWords Does for Products Linked in Your networks bigger than you thes Home Search Profile Address Book Search Results SVASE Andy Brandt a fellow SVASE member Creative consultant & entrepreneur In the Information Technology and Services industry: Poland Currently: Owner at ITTC Companies: ITTC; Polska Telefonia Cyfrowa; Unisys; 4pi Analyst; Software; Edusoft; Warsaw University, Dept. of Maths and CS; IPPT PAN Network Robert Dy 2 degrees away Owner, Dyco consulting and Computer Software Consultant In the Computer Software industry: San Francisco Bay Area Currently: Owner at Dyco consulting Companies: Dyco consulting Owner at Dyco consulting ... IT consultant/project manager with experience in e-business, mobile solutions... Consultant at Unisys... Consultant/analyst at 4pi Analyst... as a consultant-advisor to the General... Andrea Orr 2 degrees away Writing and Editing Consultant and Professional In the Writing and Editing industry, San Francisco Bay Area connections: 20 endorsers: 1 connections: 2 connections: 1 ... Coordinated coverage of hardware, software and Internet industries, while covering breaking news and writing a weekly column that chronicled the dot-com boom and subsequent bust.... Kevin Babcock 2 degrees away August 2004 CONFIDENTIAL Welcome, Allen | Sign Out Requests Sponsored profiles Geoffrey Leonard Databases Designed & Developed On Time & Under Budget Connections 128 Endorsers 16 Connected to: Reid Hoffman, Konstantin Guericke and 2 more Sarah Powell Need more than just programming? I will deliver on all of your NET requirements.. Connections: 119 Endorsers: 15 3 degrees away Linkedin Your network is bigger than you think 35K+ daily professional searches 450K+ daily member page views "I've closed over $100K worth of business so far, and currently have $400K of deals in the pipeline, thanks to LinkedIn." -- Todd Defren, SHIFT Communications 23#241. Market for InLeads: Search Advertising Is Large and Growing Fast Online advertising markets ($ Millions) $10,000 $9,000 $8,000 $7,000 $6,000 $5,000 $4,000 $3,000 $2,000 $1,000 $0 $8,087 $111 2000 $7,134 $362 2001 $6,009 Sources: PriceWaterhouseCoopers, Goldman Sachs August 2004 CONFIDENTIAL $1,100 2002 Search Core online advertising $7,267 $2,000 2003E Classifieds/listings $9,082 $2,800 2004E De-mail Linkedin Your network is bigger than you think LinkedIn InLeads improves on Google AdWords model Info on searcher Focused white- collar demographic ($2-$50 CPC vs. $0.35 CPC for unfocused demographic) Ability to monetize CPM, CPC, and leads 24#252. LinkedIn Opportunities Lets Users Leverage Their Network to Hire Network-filtered job postings Linkedin Search Home Home Account Profile Senior Java Engineer Robert Half International Location: Eugene, Oregon Type: Contract to Hire HR Contact: June Higgins August 2004 CONFIDENTIAL Address Book 1 of 61 Jobs View List Search Jobs Our client seeking a St Java Software Engineer to join a team of talented, innovative professionals in Eugene, OR. This high-level position reports directly to the VP of Engineering. This Web services company is small, but established and rapidly expanding Work hard play hard creative attitude is necessary in this stimulating environment. This position demands leadership and strategic thinking and the willingness to speak up! Build the next generation of Web search infrastructure. This is not a Ul position, but rather a back-end, heavy-iting engineering position. Network Welcome, Allen | Sign Out Requests Posted June 29, 2004 (12 days ago) Company data: Robert Half International 29 in your network View them Best connections to this company Reid Hoffman, Konstantin Guericke Applying for this job HR manager June Higgins Route direct or through Reid Hoffman Experience requirements 3 years Java Engineering Degree in Computer Science You meet these requirements 3 endorsements required Apply Now Linkedin Network-filtered backdoor reference checking Home Search Protie Search Results Address Book Your network is bigger than you think Works with candidate at BMI: Jeannine Athas General Manager at BM Jeff August VP Acquisitions at BM Peter Fagen Senior Marketing Director at BMI Wyatt Leuing General Counsel at BM Worked with candidate at Disney, Joseph N. Fourier Producer at Disney Alan Ery Director of Promotions at Disney Lena Philips Marketing VP at Disney Jack Levant Animations Manager at Disney Linkedin 2001-2003: Connected to you 2 degrees from you 3 degree from you 2 degrees from you 2 degrees from you Add more past positions | Search for candidate by Name Welcome, Allen | Sign Our Add connections View all 36 View all 29 25#262. Reputation-Based Prioritization of Candidates Saves Time and Money "I used LinkedIn to search for a Marketing VP and saved $30,000 I would have otherwise paid a headhunter." - Anonymous CEO (quoted in Forrester report, July 2004) August 2004 CONFIDENTIAL "LinkedIn helped me to easily find and contact 10 product managers, one of whom I ended up hiring. LinkedIn saved me a significant amount of time and effort." -- Jeremy Liew, GM, Netscape (hire placed in Columbus, OH) Linkedin Your network is bigger than you think "Through LinkedIn I was able to find the perfect match for a sales manager opening, and it saved us over $20,000 in search costs." -- Adam Honig, CEO, Akiba (New York, NY) 26#272. Market for Opportunities: Existing Online Job Markets Are Large But Inefficient Monster Revenue (2004E, SM) Average Unique Monthly Visitors (M) 18.2 Careerbuilder 175 LinkedIn 515 Yahoo! HotJobs 94 Total Market n/a 827 14.5 (across Careerbuilder network) 12.6 0.3 (up from 0.1 6 months ago) >20 20K+ contact requests per month "Employers will increasingly tap LinkedIn's rich profiles to find passive job candidates rather than pay Monster to access its resume database." Sources: Goldman Sachs, Forrester August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think • Online job market is already large LinkedIn is not only about jobs: enables lifetime user relationship and better results for users FORRESTER July 2004 27#283. LinkedIn Network Plus Gives Power Users Extended Reach User without Network Plus: Visibility limited to 3 degrees Linked in Home Last Search We found 25 users Search Search Results keywords "mobile telephone Sorted by number of endorsers New search Profile About Search Results Address Book Tony Sumpster 3 degrees away Managing Director EMEA at Tower Software James Page 3 degrees away CEO at On2go and Owner, Entrepreneur and Visionary In the Computer Software industry: United Kingdom Currently: Managing Director EMEA at Tower Software COO & co-founder at CabinCell Limited Companies: Tower Software: CabinCell Limited; Datawatch International Limited; Moal Technologies Limited ...A start-up project to enable mobile telephone use onboard cruise ships and airplanes.... in the Telecommunications industry; United Kingdom Currently CEO at On2go Welcome, Allen | Sign Out Add connections Guy Blakeney 3 degrees away Associate, Greenhill & Co. Requests Companies: Soft Ghana: PervasiveEdge; Deckchair.com: On2go ...CEO of On2go. On2go is developing software systems to provide live content to mobile telephone users on200 aims to help people in... "I was contacted by a CNET executive who referred me to a hiring manager in his group. I was offered a position. Linkedin has been an invaluable career tool." connections: 25 endorsers: 5 Fourth-degree contact Network Plus members can reach twice as many professionals. Try LinkedIn Network Plus™ today. -- Don Marzetta, Director of Vendor Integration, CNET endorsers: 2 in the investment Banking industry, United Kingdom Currently: Associate at Greenhill & Co Companial & Cuand un tinklatre: Cambriinuaretu connections: 23 Search User with Network Plus: Visibility out to 4 degrees Linkedin Profile Search Results "I closed business with the CEO of a major software company." -- Raj Sardesh, Principal, ProductMilestones Address Book Your network is bigger than you think Tony Sumpster degrees away Managing Director EMEA at Tower Software Linkedin Network inJoseph Amorin 4degrees away In the Computer Software industry: United Kingdom Currently: Managing Director EMEA at Tower Software COO & co-founder at CabinCell Limited Companies: Tower Software: CabinCell Limited; Datawatch International Limited Moal Technologies Limited ...A start-up project to enable mobile telephone use onboard cruise ships and airplanes... Logistics and Supply Chain Professional Guy Blakeney 3 degrees away B&CA Welcome, Allen | Sign Out Add connections Requests James Page 3 degrees away CEO at On2go and Owner, Entrepreneur and Visionary in the Telecommunications industry: United Kingdom Currently CEO at Ongo Companies: Soft Ghana PervasiveEdge; Deckchair.com: On2go ...CEO of On2go. On2go is developing software systems to provide live content to mobile phone users on2go aims to hap people in in the Logistics and Supply Chain industry, Germany Companies: Tower Automotive GmbH; Sendo Ltd Joe Amorin Purchasing and Supply Chain for a leading mobile telephone ufacturer in the Netherlands. Involvement in sourcing... connections: 25 endorsers: 5 connections 41 endorsers: 2 endorsers: 1 "We used LinkedIn contact requests to engage and secure two great conference speakers." -- Jeff Clavier, Managing Partner, SoftTech VC 28#293. Market for Network Plus: Large Online Personals Market Provides Comp 1 Total Personals Industry Revenue Year-over-year-growth Online Personals Year-over-year-growth % of total personals industry Singles 18. US Year-over-year-growth Personals Spend per 18+ US Single Year-over-year-growth Online Personals Spend per 18+ US Single 2002 017 Sources: Goldman Sachs, Marketdata Enterprises August 2004 CONFIDENTIAL 304 33% 87 10.5 3.5 2003 1,000 480 58% 87 0% 12.4 5.5 2004E 1,166 33K+ Beta Subscribers 550 87 0% 13.4 6.3 "LinkedIn has taken referral-based job hunting to the next level." 2005E 1,260 645 87 0% 14.5 7.4 Your network is bigger than you think 2006E 732 87 0% 15.5 Linkedin 8.4 2007E 1,442 810 11% 87 0% 16.6 7% 9.3 U.S.News March 2004 29#30Revenue Is Near-Term LinkedIn Universal Service 1. InLeads (Search ads) 2. Opportunities (Listings) 3. Network Plus (Subscriptions) August 2004 CONFIDENTIAL Pricing plan (preliminary) • Remains free (large user base is key revenue-generating asset) · CPC pricing set by free market auction CPM pricing $3-$10 depending on category EOI (lead generation) pricing $25+ $79 per listing (remains open for 30 days) Price levels increase post-2005 $5.95 per month or $59.95 per year Price levels increase post-2005 Launch timing • Already live • 1/05 11/04 1/05 Linkedin Your network is bigger than you think 30#31Internet 2.0 Business Model: High Revenue and High Margins • Great revenue potential for InLeads, Opportunities, and Network Plus Law of large numbers ensures high revenue ● ● Execution difficulty decreases as LinkedIn grows the network Hardest part is building large, high-quality user base Linkedin Your network is bigger than you think Very high operating margins Free customer acquisition, digital goods transactions with zero incremental cost Operating margins virtually breakeven even for universal free service August 2004 CONFIDENTIAL 31#32Series B Brings LinkedIn to Operating Profitability in 2005 Key assumptions in LinkedIn model Macro assumptions • Monthly user growth of 3%-13% (below current levels) • Monthly usage growth rate of 5%-10% (below current levels) 1. InLeads (search ads) assumptions CPMS priced at $3-$5, CPCs priced at $1 (both well below comps) Clickthrough and conversion rates of 0.5%-2.75% . . 2. Opportunities (listings) assumptions Listings pricing at $79 3. Network Plus (subscription) assumptions Subscription rate of 0.5%-3.0% (high end of range not until 2007) August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think 32#33Series B Brings LinkedIn to Operating Profitability in 2005 5-Year Financials $ Thousands 5-YEAR FINANCIALS Total active users (EOY) Revenues Expenses Cashflow from Operations Cashflow from Financing Net Cash Position (EOY) Headcount Operating Margin August 2004 CONFIDENTIAL $ $ $ $ Historical 2003 81,801 (1,271) $ (1,271) $ 4,679 $ 3,408 $ 11 N/A 2004 1,594,188 261 $ (3,997) $ (3,736) $ 9,750 $ 9,422 $ 36 N/A Conservative projections 2005 3,889,445 7,292 $ (6,973) $ 319 $ 9,741 69 $ Linkedin Your network is bigger than you think 2006 6,195,065 22,697 $ (10,644) $ 12,053 $ $ 21,794 $ 93 53.1% 2007 9,317,487 54,088 (14,119) 39,969 61,763 112 73.9% 33#34Business and Tech Team Has Strong Track-Record Reid Hoffman, CEO Former EVP and Founding Board Member, PayPal Investor in Friendster, Ironport, Six Apart, Vendio et al Sarah Imbach, Chief of Staff and VP • Former SVP Operations, PayPal Allen Blue, VP of Product • Former Director of Product Design, SocialNet.com Jean-Luc Vaillant, VP of Engineering Former Director of Engineering and Software Development, Logitech, Spotlife Konstantin Guericke, VP of Marketing • Former VP of Marketing, Presenter, Blaxxun Eric Ly, CTO . Founder and former CTO, Netmosphere (sold to Critical Path) Linkedin Your network is bigger than you think Matt Cohler, Director of Corporate Development • Former top-ranked analyst at McKinsey, marketing at Asialnfo, published in HBR Technical team with experience at Apple, Cisco, Hotwire, Citigroup, Sprint, TIBCO, VERITAS, et al August 2004 CONFIDENTIAL 34#35Board and Other Investors Are Sequoia and Top-Tier Angels Reid Hoffman CEO of LinkedIn • Former EVP and Founding Board Member, PayPal; leading angel investor Mark Kvamme • Partner, Sequoia Capital Former CEO and Chairman, CKS Group Rob DeSantis Former CMO and Co-Founder, Ariba Additional angel investors (not on Board of Directors) Peter Thiel, Co-Founder and Former CEO, PayPal . Marc Andreessen, Co-Founder and Former CTO, Netscape Joe Kraus, Co-Founder and Former SVP Marketing, Excite • Andrew Anker, Former CTO, Wired and Former Partner, August Capital . Gil Penchina, VP International, eBay August 2004 CONFIDENTIAL SEQUOIA CAPITAL The Entrepreneurs Behind the Entrepreneurs LinkedIn Series A $4.7 Million November 2003 Linkedin Your network is bigger than you think 35#36LinkedIn is Well-Positioned in an Essential Market ● . ● High-margin billion-dollar opportunity Clear market leader in a defensible space Linkedin August 2004 CONFIDENTIAL Your network is bigger than you think Strong team and strong execution on less than $4M spent 36#37Linkedin August 2004 CONFIDENTIAL Your network is bigger than you think Find and Contact the People You Need Through the People You Already Trust 37