#1CINEPLEX INC. INVESTOR PRESENTATION FOURTH QUARTER 2022 © Cineplex Inc., This document is confidential and may not be shared, distributed or reproduced without permission. CINEPLEX#2FORWARD LOOKING STATEMENTS This presentation contains, and our officers and representatives may from time to time make, forward-looking statements within the meaning of applicable securities laws. These forward-looking statements include, among others, statements with respect to Cineplex's objectives and goals, and strategies to achieve those objectives and goals, as well as statements with respect to Cineplex's beliefs, plans, objectives, expectations, anticipations, estimates and intentions. The words "may", "will", "could", "should", "would", "suspect", "outlook", "believe", "plan", "anticipate", "estimate", "expect", "intend", "forecast", "objective" and "continue" (or the negative thereof), and words and expressions of similar import, are intended to identify forward-looking statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, including those described in Cineplex's Annual Information Form ("AIF"), its MD&A for the year ended December 31, 2021 and for the year ended December 31, 2022 (collectively, the "MD&A"). Those risks and uncertainties, both general and specific, give rise to the possibility that predictions, forecasts, projections and other forward-looking statements will not be achieved. Certain material factors or assumptions are applied in making forward-looking statements and actual results may differ materially from those expressed or implied in such statements. Cineplex cautions readers not to place undue reliance on these statements, as a number of important factors, many of which are beyond Cineplex's control, could cause actual results to differ materially from the beliefs, plans, objectives, expectations, anticipations, estimates and intentions expressed in such forward-looking statements. Additional information about factors that may cause actual results to differ materially from expectations and about material factors or assumptions applied in making forward-looking statements may be found in the "Risks and Uncertainties" section of Cineplex's MD&A. Cineplex does not undertake to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Additionally, we undertake no obligation to comment on analyses, expectations or statements made by third parties in respect of Cineplex, its financial or operating results or its securities. Cineplex Inc. Not to be distributed, reproduced or used without permission. 2#3PLAYDIUM OVERVIEW CINEPLE CINEMA CINEPLEX CINEMAS CINEPLEX VIP CINEMAS PRESENTED BY Scotiabank C'MON IN THE REC ROOM CINEPLEX MEDIA C CINEPLEXSTORE PLAYER ONE AMUSEMENT GROUP" CDM CINEPLEX DIGITAL MEDIA#4DIVERSIFIED BUSINESS SEGMENTS FILM ENTERTAINMENT & CONTENT CINEPLEX CINEPLEX CINEPLEXSTORE CINEPLEX CINEMAS PICTURES EVENTS MEDIA CINEPLEX CDM CINEPLEX DIGITAL MEDIA MEDIA WIN AMUSEMENT & LEISURE PLAYDIUM. REC ROOM ETS ENTERTAINMENT PLAYER ONE AMUSEMENT GROUP Includes Theatre Exhibition, Theatre Food Service, Alternative Programming, Digital Commerce Cineplex is the largest motion picture company in Canada and operates 1,600+ screens in 158 theatres -75% market share in Canada " 2019 Revenue: $1.2 billion LOYALTY & MARKETING Includes in-theatre advertising (Cineplex Media) and a digital place-based media business (Cineplex Digital Media) that operates in four key verticals: quick service restaurants, retail, financial and digital-out-of-home 2019 Revenue: $196 million Includes Canada's leading loyalty program, Scene+, which has over 11 million members (1) " Includes Amusement Solutions (P1AG) and Location- Based Entertainment (LBE) venues under brand names The Rec Room and Playdium Cineplex operates 13 LBE locations across Canada 2019 Revenue: $257 million Cineplex's entertainment subscription program, CineClub, has 87,000+(1) members and was the first of its kind launched in Canada CINECLUB Scene Cineplex Inc. Not to be distributed, reproduced or used without permission. 1) As of December 31, 2022 ත | 4#5STRONG MANAGEMENT TEAM THAT HAS OVERSEEN THE GROWTH OF THE BUSINESS ww Ellis Jacob President and Chief Executive Officer Assumed position in 2003; previously served as CEO and co- founder of Galaxy Entertainment Inc. Received the Order of Canada, the Order of Ontario, Canada's Most Innovative CEO, Canada's Most Admired CEO, ICTA Global Cinema Innovation Award, and the 2022 NATO Marquee Award 35+ years of industry experience Dan McGrath Chief Operating Officer Assumed position in 2011; previously served as Executive Vice President Director at Scene+, the Movie Theatre Association of Canada, and Canada's Walk of Fame 30+ years of industry experience Sara Moore EVP and Chief Marketing Officer Kevin Watts EVP, Exhibition and LBE Allison Dell SVP and Head of Human Resources Scott Hughes EVP and Chief Digital and Technology Officer Gord Nelson Chief Financial Officer Appointed Chief Financial Officer in 2004 Named Canada's CFO of the Year for 2016 Received Fellowship Designation from the Chartered Professional Accountants (CPA) Ontario in 2021 Director at Scene+ 30+ years of industry experience Fab Stanghieri EVP and Managing Director, Media Thomas Santram SVP, General Counsel Legal Highly experienced management team with over 150 years of combined industry experience Cineplex Inc. Not to be distributed, reproduced or used without permission. 5#6DISCIPLINED STRATEGY TO CREATE A DIVERSIFIED BUSINESS Pure Play Theatre and Cinema Media Company 1 (2003 - 2012) Build market share in the theatrical exhibition market and established a national presence in Canada BOX OFFICE MARKET SHARE(1) FOR FULL YEAR ENDED DECEMBER 31, 2003 I Diversified Entertainment and Media Company 2 (2012 - Present) Extend off core competencies and market position to create a diversified entertainment and media company BOX OFFICE MARKET SHARE (2) FOR FULL YEAR ENDING DECEMBER 31, 2019 Theatre Food Services Alternative Programming Other 8% Guzzo 4% Landmark 3% Empire 5% AMC 6% Famous Players 46% Guzzo 2% Theatre Food Services Other 11% Theatre Exhibition Cinema Media Landmark 12% Theatre Exhibition Film Entertainment and Content (57%)³ Digital Commerce Cineplex Galaxy 29% Primarily a Cinema Company Cineplex 75% Amusement Solutions Location Based Entertainment Amusement and Leisure (9%) 3 Scene+ Loyalty Media (34%) 3 Cinema Media Digital Place-Based Media Following a strategic focus centered around strengthening market position in the exhibition business, current management has executed on its strategic plan and transformed Cineplex into a leading and diversified Media & Entertainment Company. Cineplex is the LARGEST motion picture exhibition company in Canada. 1. Source: A.C. Nielson EDI Data Cineplex Inc. Not to be distributed, reproduced or used without permission. 2. Source: Rentrak 3. Percentages represent 2019 adjusted EBITDAAL (excl. Corporate & Other) split by division 6#7FILM ENTERTAINMENT & CONTENT - THEATRE EXHIBITION Segment Overview Operates modern multiplex theatres in major metropolitan and mid- sized markets Location Overview Operates 1,637 screens in 158 theatres across Canada • Offers multiple premium experiences for movie-lovers • • Investment in premium formats provide for immersive experience and drive higher per-patron spend During 2022, premium theatre formats made up 41.8% of box office revenues CINEPLEX ULTRA AVX SCREEN VIP D-BOX 4DX IMAX CINEMAS Box Office Revenue (C$ million) BC NL 2 AB 25 SK 20 MB QC PE 6 ON 5 2 66 17 NB NS # Number of Locations 5 10 Note: as of December 31, 2022 Box Office per Patron (C$) 3.6% 5-Year CAGR $716 $724 $706 Impacted by COVID $12.12 $11.77 I $461 $10.46 $10.63 I $133 $236 $10.17 $10.17 70.4 69.3 66.4 | 13.1 38.0 I 20.1 I 2017 2018 2019 I 2020 2021 2022 2017 2018 2019 2020 2021 2022 Box Office -Attendance Cineplex Inc. Not to be distributed, reproduced or used without permission. 7#8FILM ENTERTAINMENT & CONTENT - THEATRE EXHIBITION Premium formats are expected to be a key driver of per patron revenues CINEPLEX CINEPLEX 3D Digital Screens ULTRAAVX IMAX CINEPLEX VIP D-BOX 4DX SCREEN CLUBHUSE CINEPLEX Recliners CINEMAS Screens¹ 809 95 25 99 100 7 15 5 273 Locations¹ 157 79 25 25 87 7 15 5 32 Premium > Pricing Reserved Seating Features Highly- sophisticat ed screens, capable of playing 2D and 3D pictures Wall-to-wall screens Dolby ATMOS Immersive movie Enhanced food and beverage Seats experience menu Crystal-clear surround images sound at ☐ Giant most screens locations ☐ Powerful ■ Extra-wide, high back, rocker seats digital surround sound ☐ Adult-only licensed auditoriums Reserved luxury seating Exceptional service at your seat Exclusive Cineplex Inc. Not to be distributed, reproduced or used without permission. licensed lounge 1. As of December 31, 2022 move in synchron- ization with the action on screen ■ Specially designed motion seats set in pods of four and synchro- nized to on- screen action Environ- mental effects like 270- degree, panoramic movie- watching experience wind, mist, bubbles and ■ more Colorful décor and playful seating A selection of family-friendly films and an indoor play structure where kids can climb, slide and explore In-auditorium food service Luxury recliners with powered footrests 8#9EXHIBITION INDUSTRY TRENDS Recession Year COVID Impacted The theatrical exhibition has historically exhibited growth throughout recessionary periods and technological disruptions North America Box Office ($billions) 1990-92 Recession Dot.com bubble The Great Recession Impacted by COVID 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 VCR Sources: North America ComScore; NATO Cineplex Inc. Not to be distributed, reproduced or used without permission. Internet DVD Streaming 9#10FILM ENTERTAINMENT & CONTENT - THEATRE FOOD SERVICE VIP • Segment Overview Highly diversified product offering consisting core concessions in addition to expanded offerings through proprietary and third-party brands • • Alcohol offered at 107 locations • Home delivery service offered at 153 locations Integrated Scene+ offers with targeted promotions to drive sales OUTTAKES Theatre Food Revenue ($C millions) Note: Food service revenue from LBE and delivery is not included in the CPP calculation. $422 $441 $447 III. $100 Impacted by COVID $172 I $3421 2017 2018 2019 2020 2021 2022 Cineplex Inc. Not to be distributed, reproduced or used without permission. Melt poptopia GOURMET POPCORN. Concession per Patron (1) (C$) 7.8% 5-Year CAGR $6.00 $6.36 $6.73 $6.99 $8.72 $7.93 2017 2018 2019 2020 2021 2022 10#11FILM ENTERTAINMENT & CONTENT - ALTERNATIVE PROGRAMMING & DIGITAL COMMERCE Alternative Programming CINEPLEX® EVENTS ■ International content ■Classic Film Series ■ Anime Features In the Gallery Series National Theatre Live & Stratford Stage Productions ■ Major Sporting Events at Cineplex ■The Met: Live in HD CINEPLEX PICTURES ■Cineplex Pictures is an expansion of Cineplex's distribution business ■ Lionsgate entered into strategic collaboration with Cineplex Pictures for Canadian Distribution. 2023 films include: John Wick: Chapter 4; Are you There God? It's Me, Margaret; and Hunger Games: The Ballad of Songbirds and Snakes PREY DEVIL FOR THE Digital Commerce Cineplex.com Movies SHAZAM! BY WY GOOD Mobile App TOP GUN kevin WEAVER KLINE Cineplex Store KATAK ■Improves the guest experience by providing: Movie showtimes and information Online and mobile ticketing Mobile food ordering at VIP Cinemas PATHAAN IMAX 25 JAN The CHOSEN Cineplex Inc. Not to be distributed, reproduced or used without permission. GOOD HOUSE BASED ON THE BEST-SELLING NOVEL ■ Premier destination for Canadians to buy, rent and download digital movies and allows for at home and on-the-go viewing » | 11#12MEDIA - CINEPLEX MEDIA • • Segment Overview Extensive portfolio of cinema media assets: . . . On-screen advertising (show-time and pre-show) Cineplex.com and mobile advertising Digital lobby (digital posters and digital lobby screens) High impact advertising - captive audience and access to sought-after demographic Leverage data to drive sales Select Cinema Media Portfolio Location-Based Entertainment Cineplex Digital Digital Signage Show-Time Pre-Show " Integrated campaigns Tremendous reach À la carte menu of media Cineplex Inc. Not to be distributed, reproduced or used without permission. Revenues (C$ million) $112 $107 $115 C CINEPLEX MEDIA Impacted by COVID $72 $24 $33 2017 2018 2019 2020 2021 2022 12#13MEDIA - CINEPLEX DIGITAL MEDIA (CDM) Segment Overview . Full service, digital place-based ecosystem based on experiential technologies • Contractual exclusive relationships with leading malls and concourses Ivanhoé Primaris Cambridge MorGuard • Primarily service quick service restaurants, financial, retail and shopping mall & concourse clients OXFORD Digital Out of Home AGW Hortons Chick-fil;& DQ Quick Service Restaurants Tim Financial Retail RBC Royal Bank Citizens Bank RBC Scotiabank save on foods amc ELEVEN Revenues (C$ million) -60% Mall Traffic Reach in Canada JAYS&CARE $81 $56 $56 Impacted by COVID MAMA COMBO $42 $32 $39 BUDD I 2017 2018 2019 I 2020 2021 2022 Cineplex Inc. Not to be distributed, reproduced or used without permission. hateau ON NOW AT CENTRE COURT BACON Famous Root Been PPER CANADA BEER $5 UR CINEPLEX CDM DIGITAL MEDIA 219192MIW wwww JOEQUALITY PIZZA SALADS SUSHI QUALET | 13#14AMUSEMENT & LEISURE - LOCATION BASED ENTERTAINMENT (LBE) THE • REC ROOM EATS & ENTERTAINMENT • • • • Segment Overview Amusement gaming, live entertainment, feature attractions and dining experiences Large gaming and attractions area, bar, live entertainment and upscale casual dining Target: Millennials, GenX with kids, and corporate groups Currently operating 10 locations across Canada Large entertainment complexes in mid-sized communities across Canada Large game floors, active REC ROOM ROOM EATS & ENTERTAINMENT Location Overview Operates 13 locations across Canada BC NL 1 AB 1 SK MB 3 2 QC PE ON PLAYDIUM Note: as of December 31, 2022 Revenues (C$ million) NB NS AJYDUM attractions, fun and playful food PLAYDIUM • Target: Teens, their friends and families and groups Currently operating 3 locations across Canada יו I All time annual record revenues and adjusted EBITDAAL in 2022 Cineplex Inc. Not to be distributed, reproduced or used without permission. $111 I $79 I Impacted by COVID $66 (64%) (49%) $45 45% $35 I $26 | 65% I 42% 46% 36% 52% 60% 56% 36% 33% 2017 2018 2019 2020 2021 2022 L- J Food Service Amusement Media and Other % of total revenues 14#15AMUSEMENT & LEISURE - AMUSEMENT SOLUTIONS (P1AG) • Segment Overview Player One Amusement Group ("P1AG") provides end-to-end amusement solutions for businesses of all sizes in North America through the following segments: • Route Operations: Operates amusement equipment with a revenue share model Sales & Distribution: Sells amusement equipment to venues and provides after-sale support Select Customers R REGAL JW MARRIOTT Location Overview PLAYER ONE AMUSEMENT GROUP Coast-to-coast coverage across Canada and the U.S. British Columbia Alberta Saskatchewan Manitoba ° Washington Montana 0 Oregon Idaho South Dakota Wyoming Quebec Ontario ow Wisconsin ichi New York wfoundland and L Phie Pennsylvani West Virginia Delaware Maryland Virginia District of Columbia lowa Nevada Nebraska Unh California Colorado Kansas Missouri for entucky Tennessey North Carolin Arizona Oklahoma. Arkansas New Mexico South Carolina Georgia * Теха о Mississippi Louisianal Nova Scotia New Hampshire Massachusetts Rhode Island Connecticut Main Office Regional Office Warehouse P1AG Primary Service Coverage P1AG Secondary Service Coverage Route Operations CINEMARK UNWOR splitsville amc ENTERTAINMENT LAKEPOINT STATION Sales & Distribution FACE ANDRETT' INDOOR KARTING & CAME ALTRO PINBALL iPlay America GET INSIDE THE FUN! Revenues (C$ million) Impacted by COVID $165 $178 $160 $166 DISNEY $100 Bass $60 Shops I 2017 2018 2019 2020 2021 2022 L All time annual record adjusted EBITDAAL in 2022 Cineplex Inc. Not to be distributed, reproduced or used without permission. | 15#16AMUSEMENT & LEISURE - JUNXION (NEW CONCEPT) Cineplex opened its first Junxion location in December 2022. A second location is expected to open in mid 2023. CONCEPT Cineplex's Junxion locations has... ☐ Movie screens with recliner seating Offer a variety of fresh quality food and beverages Have the latest in video and redemption games ■ Live entertainment hub Host fun, local and cultural events ...all brought together as a community showcase for customers to discover with their friends and family in a social environment Social Live Entertainment Cineplex Inc. Not to be distributed, reproduced or used without permission. THE COMPLETE NIGHT OUT CINEPLEX CINEPLEX JUNXION ERIN MILIS eWRRIED CEPLEX Movie Theatre Food & Beverage Amusement Gaming 16#17USHERING IN A NEW ERA OF LOYALTY REWARDS: SCENE* The expanded Scene+ partnership increases program ENGAGEMENT and access to NON-MOVIEGOERS SCENE Entertainment Loyalty Program 2007 The SCENE loyalty program commenced in 2007 with Cineplex and Scotiabank each owning a 50% interest in the program. CINEPLEX® Scotiabank 2020 Scene® Lifestyle Loyalty Program In December 2020, Cineplex entered into an agreement with Scotiabank to enhance and expand the SCENE loyalty program in combining with Scotia Rewards. In conjunction with this agreement, Cineplex reduced its interest in the program from 50% to 33.3% for $60 million. 2022 In December 2021, SCENE and Scotia Rewards merged, and SCENE became Scene+. In August 2022, Empire Company Limited become co-owners, along with Cineplex and Scotiabank, with each party owning 1/3 rd of Scene+. Expand grocery category across all Empire banners. Scotiabank CINEPLEX empire Canada's leading lifestyle loyalty program with over 11 million members COMPANY LIMITED Cineplex Inc. Not to be distributed, reproduced or used without permission. | 17#18MARKETING & LOYALTY Strategic full-funnel marketing efforts, combining awareness of new titles and Cineplex premium offerings with targeted communications using first and third-party scene+ data to drive attendance and higher per- patron spend. AVX BRAND CINECLUB JOIN THE CLUB CINEPLEX Scene MORE SCREEN MORE SOUND MORE EPIC FOR $9.99/MONTH CINECLUB IS FOR POINT LOVERS EARN 250 SCENE POINTS WHEN YOU JOIN Love redeeming movies? When you join CineClub now, you'll instantly get 250 bonus Scenes points! Sign up for $9.99/month and check out benefits you'll love for movie night out GU A MOVIE TICKET CINECLUB EVERY MONTH Member Tickets CONCESSIONS Just show your Scan EXPERIENCE CINEPLEX ULTRA AVX Ongoing Awareness to re-ignite movie going Premium campaigns to drive increased attendance . MASS TARGETED OFFERS Cineplex Sponsored Celebrate National Popcom Day with a FREE small popcorn! Included with any Cineplex delivery order on .. See more cineplex.co National FUEL UP AND PLAY From March 14-20, score crave-worthy bundles starting at $20 for the whole fam! ASK OUR STAFF FOR MORE DETAILS SCENE+ PLAN YOUR ESCAPE AND YOU COULD WIN 1 MILLION SCENE+ POINTS NATIONAL POPCORN DAY= NATIONAL POPCORN DAY POPCORN IS THE REAL STAR JAN 19 Scene HOW TO ENTER All month long, gut an entry every time you use your Scene card with Cineplex in theatres, online, or on the Cineplex Storef More visits more entries Visit Cineplex.com/Mition to learn more G CINEPLEX Scene EARN 500 BONUS SCENE+ POINTS WHEN YOU SIGN UP FOR SCENE YOU COULD WIN 1MILLION SCENE+ POINTS! 93,000+ Members Over 10% are annual members(lower churn) Concession Attachment 22% higher Consistently higher premium attendance Cineplex Targeted and personalized offers National Popcorn Day Over 11 million members Data driven marketing Reactiviation of lapsed guests Targetted acquisition of new members Cineplex Inc. Not to be distributed, reproduced or used without permission. 18#19BALANCE SHEET, PROACTIVE COST AND LIQUIDITY MANAGEMENT Secured Debt Balance - December 31, 2022 Pandemic Liquidity Measures ($M) Maturity Available to Draw Face Value Financing Events ($M) Other Liquidity Events ($M) Bank Credit Facility Nov-24 $204 $327 Convertible Debentures $316 SCENE Proceeds $60 Notes Payable Feb-26 $250 Notes Payable $250 Head Office Sale $57 Lease Rights $33 Total $204 $577 Tax Losses $63 Bank Credit Facility: Landlord abatements $82 Covenants: • $204 million in liquidity as of December 31, 2022 • . Q4 2022: Compliant with total leverage of 3.69x vs. covenant requirement of 3.75x Total Subsidies & Rebates $182 $566 Total $477 $1,043 million in pandemic liquidity measures to date since Q2 2020 As business continues to ramps up, we will focus on reaching our target leverage ratio of 2.5x-3.0x Cineplex Inc. Not to be distributed, reproduced or used without permission. » | 19#20QUARTERLY HIGHLIGHTS & FINANCIAL RESULTS#21HIGHLIGHTS OF FOURTH QUARTER 2022 RESULTS 오오! • Theatre • Exhibition Per Patron Spend Amusement & Leisure . • • . • Media Loyalty Profitability • • • • • • Attendance decreased 10.1% to 9.2 million during the fourth quarter compared to the prior year period Online booking fee, which was introduced on June 15, 2022, generated $5.2 million Premium format represented 50.0% of box office Box office revenues per patron was $13.06, up 21.0% from Q4 2019 Concession revenues per patron was $8.93, up 31.1% from Q4 2019 Reported all-time quarterly record adjusted EBITDAAL in both the P1AG and Location-Based Entertainment business Media revenues increased 35.9% to $44.6 million during the fourth quarter compared to the prior year period Officially welcomed Empire Company Limited to the Scene+ loyalty program as a co-owner in 2022 Initiated phased retail roll-out across Canada starting in Q3 with Atlantic and Western Canada, and Ontario in Q4 Home Hardware Stores Limited will also be joining Scene+ as loyalty partners sometime next summer Generated positive net income of $10.2 million compared to negative $21.8 million in the prior year period Generated a positive adjusted EBITDAAL of $31.2 million compared to $20.2 million in the prior year period Generated $1.7 million of adjusted free cash flow compared to negative $1.0 million in the prior year period Cineplex Inc. Not to be distributed, reproduced or used without permission. *Please refer to slides 31 & 32 for Non-GAAP and Other Financial Measure 21#22FOURTH QUARTER AND 2022 FINANCIAL SUMMARY IN THOUSANDS OF DOLLARS, EXCEPT THEATRE ATTENDANCE IN THOUSANDS OF PATRONS, PER PATRON AMOUNTS, AND MARGINS Q4 2022 Q4 2021 % Change 2022 2021 % Change $120,248 $125,890 -4.5% Box Office $461,272 $236,320 95.2% $97,168 $87,244 11.4% Food Service $381,386 $186,998 104.0% $44,553 $32,795 35.9% Media $111,728 $65,330 71.0% $60,847 $45,096 34.9% Amusement $246,601 $134,473 83.4% $27,308 $8,926 205.9% Other $67,575 $33,548 101.4% $350,124 $299,951 16.7% Total Revenue $1,268,562 $656,669 93.2% $10,168 ($21,778) NM Net Income (Loss) $113 ($248,722) NM $74,186 $58,328 27.2% Adjusted EBITDA* $251,694 $59,927 320% $31,197 $20,198 54.5% Adjusted EBITDAAL* $81,672 ($84,295) NM 8.9% 6.7% 2.2% Adjusted EBITDAAL Margin* 6.4% (12.8%) 19.2% 2.9% (7.3%) 10.2% Net Income (Loss) Margin -% (37.9%) 37.9% 9,208 10,245 -10.1% Theatre Attendance* 38,045 20,080 89.5% $13.06 $12.29 6.3% BPP* $12.12 $11.77 3.0% $8.93 $7.49 19.2% CPP* $8.72 $7.93 10.0% *Please refer to slides 31 & 32 for Non-GAAP and Other Financial Measure Cineplex Inc. Not to be distributed, reproduced or used without permission. € 22#23A LOOK AHEAD#242023 FILM SLATE Q1 AVATAR THE WAY OF WATER Q2 DECEMBER Spillover from Q4 2022 THE SUPER MARIO BROS. MOVIE Q3 INDIANA JONES STUDOS ANTIFMAN-WASP MEGAN QUANTUMANIA CREED SHAZAM! FORY OF THE G05- GUARDIANS GALAXY Diary SPIDER MAN TRANSFORMERS RISE OF THE BEASTS FAST LITTLE MERMAID ACROSS THE SPIDER VERSE PARTONE TEENAGE MUTANT NINJA MISSION IMPOSSIBLE DEAD RECKONING PART ONE Barbie OPPENHEIMER 721 23 MUTANT MAYHEM THE MEG2 THE TRENCET MARVEL STUD Q4 JUNE THE MARVELS PART TWO ARVES THE HUNGER GAMES THE BALLAD OF SONGBIRDS A ENAKIH SWONKL AQUAMAN AND THE LOST KINGDOM 2023 expected to be a further year of recovery and improvement in content volume and box office Cineplex Inc. Not to be distributed, reproduced or used without permission. | 25#25KEY GROWTH PRIORITIES 1 2 (3 REIGNITE THEATRICAL GROW DIVERSIFIED LEVERAGE ECOSYSTEM EXHIBITION BUSINESS 4 FINANCIAL DISCIPLINE & OPERATIONAL EXCELLENCE DRIVE ATTENDENCE & FREQUENCY INCREASE CONSUMPTION ENHANCE THE GUEST EXPERIENCE GROW DIVERSIFIED BUSINESS UNLOCK VALUE OF DATA DRIVE VALUE ACROSS BUSINESSES OPTIMIZE ASSETS OPTIMIZE OPERATIONS FINANCIAL STABILITY/ LIQUIDITY Concession Offerings CineClub Digital Products Location-Based Entertainment Ecosystem Data Increase Content Pricing Strategies Amusement Solutions Scene+ Data Revenue & expense synergies Optimizing Square Footage Cost Management Capital Structure Automation and ΑΙ Premium experiences Capital Allocation Media Marketing Scene+ We will continue to advance growth initiatives and drive long-term value for our shareholders Cineplex Inc. Not to be distributed, reproduced or used without permission. | 27#26INVESTMENT HIGHLIGHTS Leading box office market share and geographic diversity across Canada 1 2 Diversification of business and revenue streams 3 Focused and disciplined growth strategy 4 Pre-pandemic a strong cash flow generating business 5 Traditionally a defensive business and resilient to recessionary periods Leading Canadian loyalty program and ecosystem touchpoints create meaningful data collection opportunities 7 Experienced management team Cineplex Inc. Not to be distributed, reproduced or used without permission. 28#27APPENDIX#28Non-GAAP Financial Measures Management of Cineplex uses certain non-GAAP financial measures to evaluate performance. These measures are either comparable to similar measures presented by other issuers or are widely used in the theatre exhibition industry. For a detailed discussion of these non-GAAP financial measures, please refer to Cineplex's management's discussion and analysis filed on www.sedar.com. Non-GAAP financial measures used in investor presentations included the following: EBITDA Adjusted EBITDA Adjusted EBITDAAL Adjusted Free Cash Flow Theatre Attendance BPP BPP excluding premium priced product CPP Premium Priced Product EBITDA is calculated by adding back to net income, income tax expense, depreciation, amortization and interest expense net of interest income Adjusted EBITDA excludes the change in fair value of financial instrument, (gain) loss on disposal of assets, foreign exchange, impairment of long- lived assets, goodwill and investments, the equity loss (income) of CDCP, the non-controlling interests' share of adjusted EBITDA of TG-CPX Limited Partnership, and depreciation, amortization, interest and taxes of Cineplex's other joint ventures and associates. Adjusted EBITDAAL modifies adjusted EBITDA to deduct current cash rent paid or payable related to lease obligations net of quantified savings negotiated with landlords as a result of the COVID-19 closures, including savings negotiated after the period end. This includes agreements with landlords that are evidenced by way of written confirmation of the terms agreed upon to the date of approval of the MD&A, and are in the process of being formally documented. Adjusted free cash flow is calculated by adjusting cash provided by operating activities by total capital expenditures excluding growth capital expenditures net of proceeds on sale of assets, changes in operating assets and liabilities, changes in operating assets and liabilities of joint ventures, change in fair value of financial instruments, principal component of lease obligations, share of income of joint ventures net of non-cash depreciation, non-controlling interests share of adjusted EBITDA of TGLP, and net cash received from CDCP. Theatre attendance is calculated as the total number of paying guests that frequent Cineplex's theatres during the period. Calculated as total box office revenues divided by total paid theatre attendance for the period. Calculated as total box office revenues for the period, less box office revenues from 3D, UltraAVX, VIP, 4DX, ScreenX and IMAX product divided by total paid theatre attendance for the period less paid theatre attendance for 3D, UltraAVX, VIP, 4DX, ScreenX and IMAX product. Calculated as total theatre food service revenues divided by total paid theatre attendance for the period. Defined as 3D, 4DX, UltraAVX, IMAX, ScreenX and VIP film product. Cineplex Inc. Not to be distributed, reproduced or used without permission. 30#29Non-GAAP Financial Measures Theatre concession margin per patron Same theatre metrics Calculated as total theatre food service revenues less total theatre food service cost, divided by theatre attendance for the period. Same theatre metrics are calculated by removing the results for all theatres that have been opened, acquired, closed (excluding temporary government-mandated shutdowns) or otherwise disposed of subsequent to the start of the prior year comparative period. Calculated as total film cost expense divided by total box office revenues for the period. Film cost percentage Theatre concession cost percentage LBE food cost percentage P1AG Adjusted EBITDAAL P1AG Adjusted EBITDAAL Margin Adjusted Store Level EBITDAAL Metrics Adjusted Store Level EBITDAAL Margin Net Cash Burn Calculated as total cost of theatre food service divided by total theatre food service revenues for the period. Calculated as total LBE food costs divided by total LBE food service revenues for the period. Calculated as amusement revenues of P1AG less the total operating expenses, which excludes foreign exchange. Calculated as P1AG Adjusted EBITDAaL divided by total amusement revenues for P1AG for the period. Calculated as total LBE revenues from all locations less the total of operating expenses, which excludes pre-opening costs and overhead relating to the management of the LBE businesses. Calculated as adjusted store level EBITDAAL divided by total revenues for LBE for the period. Calculated as adjusted EBITDAAL less cash interest expense (excluding amounts with respect to lease obligations), provision for income taxes and net capital expenditures. Cineplex Inc. Not to be distributed, reproduced or used without permission. 31#30THANK YOU! CONTACT Mahsa Rejali Vice President, Corporate Development & Investor Relations E: Investor [email protected]