#1Asia HSBC Asia seminar for Investors and Analysts | Day Two May 2023 HSBC callak#2Disclaimer Important notice The information, statements and opinions set out in this presentation and accompanying discussion (this "Presentation") are for informational and reference purposes only and do not constitute a public offer for the purposes of any applicable law or an offer to sell or solicitation of any offer to purchase any securities or other financial instruments or any advice or recommendation in respect of such securities or other financial instruments. This Presentation, which does not purport to be comprehensive nor render any form of legal, tax, investment, accounting, financial or other advice, has been provided by HSBC Holdings plc (together with its consolidated subsidiaries, the "Group") and has not been independently verified by any person. 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Information in this Presentation was prepared as at 17 May 2023. 1#3HSBC Asia seminar | Day Two Asian Wealth Private Bank WPB South & South-East Asia WPB digital HSBC 3 14 24 32#4Asian Wealth Greg Hingston | CEO, Global Insurance and Partnerships HSBC#5Key messages 2 We have shown strong growth across our key metrics Asian Wealth We have made significant progress in executing our Wealth strategy, following four key pillars: Expanding our presence Enhancing our products & propositions Developing our digital capabilities Investing in our people 3 We are well positioned to continue to take advantage of growth opportunities and serve our clients across the continuum Unless otherwise stated, the figures in this presentation are prepared on an IFRS 4 basis; figures throughout this presentation may be subject to rounding adjustments and therefore may not sum precisely to totals given in charts, tables or commentary. Unless the context provides otherwise, 'Asia' and 'HSBC Asia' refer to The Hongkong and Shanghai Banking Corporation Limited, HSBC Holdings plc's principal subsidiary in Asia, and its consolidated subsidiaries. HSBC Asia, HSBC Hong Kong and business line financial information can be found in the HSBC Holdings plc '4Q 2022 Changes to Financial Reporting Framework Data Pack' and '1Q 2023 Data Pack' 4#6Asia-Pacific ex-Japan is the largest sustained growth region in global wealth management Wealth Management Assets Under Management excl. deposits (AUM)¹ $tn 1. 2. North America +4% CAGR 61 2021 55 2023F 2026F 75 Latin America +5% CAGR 0.8 2021 0.9 2023F 1.0 2026F Global Data, 2022 Standing Still Is Not an Option, Global Wealth 2022 (BCG) 10 2021 Europe +3% CAGR 1.0 10 2023F 2021 Middle East/Africa 11 2026F +6% CAGR 1.1 1.4 2023F 2026F Asia (ex-Japan) +6% CAGR 12 2021 13 2023F 16 2026F Hong Kong is projected to overtake Switzerland as the largest financial wealth centre by 2026² Cross-border financial centre wealth (2021), $tn CH HKG SGP US CIIOM UAE UK LUX MCO 0.6 1.1 0.6 0.5 0.4 0.3 1.5 Asian Wealth 2.5 2.3 CAGR 2021-2026F +2% +8% +10% +7% +2% +9% +2% +2% +2% LO 5#7HSBC is well positioned to capture the wealth opportunity Integrated in-house manufacturing ук ZR Client continuum Seamless continuum of wealth services across retail and private banking, from first-time to professional investors, leveraging our global businesses to acquire new clients Increasing sophistication of wealth services U/HNW Private Banking Mass Affluent Premier Mass Retail Personal Banking Eligibility >$2m >$100k Collaboration with CMB, GBM and Insurance to acquire: U/HNW clients • Entrepreneurs and business owners • Clients across the continuum through our health and wellness ecosystem Our distribution teams are supported by our in- house manufacturing and transaction banking solutions $ Asset Management Enabling investors to capture growth in this region's fastest growing economies Insurance Providing solutions from health and wealth, business and employee protection to legacy planning Markets and Securities Services Provide seamless access to global equities, bonds and FX, and deliver complex investment banking, financing and structured solutions to our clients Transactional banking Providing domestic and international clients with everyday banking facilities including current accounts, payments and lending We are well placed to capture potential with banking and wealth management services across the world's key wealth hubs Hong Kong International network Singapore UAE Asian Wealth UK Switzerland Channel Islands & Isle of Man US Luxembourg 6#8Strong track record of growth in fundamentals Asia Wealth revenue, $bn¹ Total wealth revenue: Insurance manufacturing market impacts: Wealth revenue (excl. ins. manufacturing market impacts): 5.2 Retail GPB AM 3rd party distribution 0.2 5.0 FY20 Asia reported Invested Assets, $bn³ 459 30 147 281 FY20 5.7 0.2 +8% CAGR 5.5 FY21 +3% CAGR 472 32- 147 293 FY21 4.5 (1.2) 7 5.8 FY22 484 58 141 285 FY22 Asia client growth², #m 1.9 1. On an adjusted basis (constant currency and excluding significant items) 2. Premier plus customers, including GPB relationships 3. Invested Assets excludes deposits. NNIA includes Retail Wealth, GPB and Asset Management (third party), and excludes inflows from deposits 15 +5% CAGR FY21 FY22 FY20 Asia Net New Invested Assets (NNIA)³, $bn FY20 2.0 +98% CAGR 36 2.1 FY21 59 FY22 Asian Wealth 7#9Leadership in the industry in Asia across the client continuum Top 5 Wealth Continuum Banks (2022)¹ Wealth Continuum AUM (Asia, ex-China onshore), $bn 484 HSBC 237 220 202 115 Stan DBS WM Citi Gbl UOB Priv Chart Wealth Wealth Top 10 Ranked Private Banks (2022)1,2 Private Banking AUM (Asia, ex-China onshore), $bn 437 UBS $2m 305 HSBC $2m 165 Credit Suisse 162 DBS WM CHF2m SGD$1.5m 143 137 $35m Morgan StanChart Julius Stanley Priv & Baer PWM Affluent n/a 135 $10m Minimum investable assets 1. Source: Asian Private Banker 2. HSBC AUM: Total client assets (comprising customer deposits and investment AUM) held by GPB client relationships and non-GPB clients whose total balances exceed $2m+ GPB threshold 134 Asian Wealth $10m 120 JP Bank of Morgan Singapore. PB $5m 99 LGT $2m 8#10Asian Wealth Executing wealth strategy through four key pillars, with focus on key hubs of Hong Kong and Singapore, and in key growth markets of mainland China and India Expanding our presence Expanded in our four core markets Growing our presence organically through launch of new businesses Expanding our business through bolt-on acquisitions Enhancing our products and propositions Launched >35 HSBC¹ products since 2020 Launched >35 products through our in-house Asset Management manufacturing Opened an Independent Asset Manager (IAM) desk in Private Bank Comparisons shown on this slide are from FY20 to FY22 1. Products launched through our in-house Asset Manufacturing team Developing our digital capabilities Launched >650 digital features since 2020 Enhancing our digital features and capabilities from digital self-execution to hybrid client journeys Investing in our people M Added 1,900 front line staff since 2020 Added 1,900 front line staff since programme launch Acquired >800 insurance agents with AXA Singapore integration. c. 1,300 Personal Wealth Planners in mainland China Established Investment and Wealth Solutions team 9#11We continue to build scale while expanding our propositions Mainland China Completed acquisition of remaining 50% equity interest in HSBC Life China Grew Private Banking business and expanded footprint to six cities, becoming the first international bank to set up dedicated private banking services in western China Expanded Pinnacle presence to six cities, with c.1,300 Personal Wealth Planners in role India Completed acquisition / integration of L&T Investment Management (LTIM), expanding our asset management presence GPB India expected to be launched in mid-2023 Thailand Launched onshore Private Banking Hong Kong Asian Wealth Launched Family Office proposition, giving UHNW clients direct access to HSBC's investment banking capabilities and bespoke solutions. Proposition also available in Singapore Singapore Expanded our insurance presence with the integration of AXA Singapore and establishment of HSBC Life Singapore Introduced new segment coverage with the launch of an Independent Asset Manager (IAM) desk in the Private Bank Launched Asset Management direct real estate team to build out our alternatives business 10#12We have launched >650 wealth management digital features since 2020, from digital self execution to hybrid client journeys & Digital investment account opening Simple six-step journey allows clients to start investing on their mobile within 24 hours Investment You don't have an investment account right now GD Buy Stock P We opened >100k investment accounts digitally All data points unless otherwise stated are for the period of 2021 and 2022 Frictionless investment journeys Instant access to investment products using Easy Invest and FlexInvest 9:41 Huy Sing Indus 22,705.32 143.55 18.241 HSBC Advance Investment Services 301 324554 0002 Hong Kong Market valu HKD 200,294.28 SAL 00005 HSBG HOLDIM. 00011 HANG SENG a.. 00939 OGR 01398 ICBC 03988 BANK OF CHINA 4 1 Patika 4 1 Portfolia WWW.MA China & Sharms Deared Pris 63.350 +0.875 28.500 -2.345 197.400 +1.38% 2300 26.500 -2.746 +1.02% * 28 500 +1.23% +2715 Seltme quiero 6 15:41 00 Jun 30 HT a Sk -1.23% 1.23% F1 day chart US Beat me S Cuandk 1,200 1,200 1,200 1,200 1,200 Pa Easy Invest >75% of our wealth sales completed digitally Personalised insight and research Consolidated view of investments facilitates portfolio analysis and informed decision-making 6-41 Investment HSBC One Investment Services YEA 345,678.91 HKD My investments Unit Trusts (45.00%) 165,925.88 HKD Stocks G 107.160.46 MKD Products and services Trade Stocks Stocks order status n Firme In *-71344 Day To 121.220.12 Eu Wealth Dashboard Increased our monthly wealth dashboard client traffic by >20% Intelligent support and guidance Anytime support from Intelligent Wealth Assistant chatbot. Access to dedicated staff via RM Chat ( Asian Wealth Rm & IC Group Chat HSB Timm, 3 ng wandtond ervation. Chat another company to andand PIN code: 887369 Team more Todry Isaac Ng: Isaac Ngis inviting you to join a Symphony meeting Meeting with RM & IC more Meeting in to metest.ymphery.com/zyz-i-rans Have a good meeting GPB RM Chat Exchanged >400k messages with our clients via GPB Chat 11#13Investing in our people; grew our team by >1,900 front line staff to support our Asian growth plan سا Accelerating Wealth Programme Skills-based development plan for colleagues seeking a career in wealth management Participants are allocated 20% of their working week to focus on learning and skills development Launched Wealth Academy Self-learning library of bite- sized content giving colleagues Wealth-related insights and training. Tailored academy developed for PWP staff supporting Pinnacle M Launched UHNW Academy and Masterclass Academy and Masterclass series provides learning. tailored to UHNW RMS Aim is to help RMs understand UHNW client needs and how HSBC can best meet these in a way which is relevant to our clients' lifestyles Yeah Investment Chart & INSEAD Partnership Asian Wealth Co-developed a 3-year Relationship Manager Wealth Hub Take a mens der Wandf 7 training programme in Singapore, Hong Kong and mainland China P -000000 Maand wat one or worst to the ac Currently Trending- Client Discussion Points xea AⓇASA. 12#14Conclusion Asia continues to be at the forefront of global wealth creation 3 2 HSBC has demonstrated growth in our Wealth business; well positioned to capture the opportunity in the region HSBC will continue to invest, particularly in the key hubs of Hong Kong and Singapore, and in the key growth markets of mainland China and India 2022 awards Best vate Ba in Asia by Asian Private Banker || Asian Wealth Best Private Bank for Wealth Continuum by Asian Private Banker Ranked #1 in terms of Wealth Continuum AuMs by Asian Private Banker Best Private Bank for Digital Innovation & Services by Asian Private Banker#15Private Bank Siew Meng Tan | Head of Private Bank, Asia-Pacific HSBC#16Key messages Private Bank We have made significant progress in executing our strategy, particularly in client acquisition, product offering and digitisation 2 We are recognised as a leader in the industry, having been named as the Best Private Bank for Asia Pacific by Asian Private Banker in 2022, the second consecutive year 3 We have built a solid foundation to unlock the full potential of the HSBC franchise and to further our growth in the region 15#17Our aspiration is to become the world's leading private bank for Asian, international and HSBC-connected clients Leverage Asian Strength Deliver all of HSBC through collaboration Seamless continuum of wealth services across Retail and Private Banking Strong intra-group referral channels contributing significantly to our growth Building on Hong Kong and Singapore as international wealth hubs, while growing our Asian business with expansion and enhanced proposition in mainland China, Taiwan and Thailand §- Deliver excellent products Providing a broad product shelf of banking, investment and wealth planning solutions Introducing ongoing enhancements and time-to-market solutions to continue deepening wallet share Enhance client experience through digital Improving client experience through digital focus on end- to-end client journeys 90% of HK clients are satisfied with our digital services¹ Grow Ultra High Net Worth Dedicated coverage team and specialists to connect our UHNW clients to bespoke, institutional solutions UHNW segment continues to be a critical driver for growth, contributing c.60% of revenue 1. Source: 2022 GPB Relationship Survey, where 90% of HK clients who use our digital services stated that they are exceeding or meeting their expectations Private Bank Maximise international connectivity Giving clients access to our extensive network with 11 booking centres and 45 GPB offices around the globe Supporting clients' cross-jurisdictional and geographic diversification needs with our global capabilities 1ST Focus on our people Added >350 staff in the last two years to support our growth plan Equipping our people with continuous development opportunities to meet client needs 16#18Expanding our footprint to capture fast-growing wealth pools in the region, with our strong brand in Asia and extensive global network Hong Kong Largest GPB booking centre in Asia An international wealth hub, capturing wealth flows from Hong Kong, mainland China and Taiwan Singapore High growth international wealth hub serving diverse markets Primary wealth hub for ASEAN and Australia An attractive centre for wealthy individuals from Hong Kong, mainland China and Taiwan Significant wealth flows from global non-resident Indians (NRI) and MENA Europe, UK and MENA Key booking hubs and coverage Key GPB booking centre GPB market coverage Asia Pacific Americas Mainland China Onshore market expansion since 2020 Private Bank Expanded footprint to 6 cities, the most extensive coverage network amongst all foreign banks Enriched 200+ fund products, offering one of the most comprehensive selections among foreign private banks; launched first alternative hedge fund product Became the first foreign bank to enable private banking clients to manage their wealth and investments via mobile Taiwan Enriched solution offerings, including the rollout of Lombard lending, discretionary mandates, single line hedge funds, and the only foreign private bank to provide insurance services Rolled out digital solutions to enable payment transfers, placement of equities and fund orders via mobile app India Expected to launch in mid-2023 Other markets with onshore presence: Thailand Launched onshore coverage team, and enhanced the onshore platform, including the launch of Lombard lending and Single Stock Lending Philippines Expanded scope of the onshore team to enhance client engagement 17#19Private Bank Intra-group collaboration remains a cornerstone of our client acquisitions and growth Collaboration contribution to GPB growth Commercialising intra-group referrals to bring in new business Strong referral channel with HSBC global businesses to grow client acquisition and new assets from Group relationships I HK New clients From intra-group collaboration GPB penetration of CMB corporate client base Significant untapped opportunities from CMB client base J Mainland China New assets r I 1 I Other Singapore Taiwan Malaysia Indonesia % CMB corporate clients covered by GPB Leveraging broad product capabilities across the Group to deliver the best of HSBC to our clients GBM CMB Asset Management HSBC Life Enhanced offering with GBM-sourced products and manufacturing expertise, e.g. structured notes ◆ Joint-coverage for institutional family office clients | Partnership with CMB to develop tailored. propositions for entrepreneurs and wealthy professionals Discretionary portfolio management capabilities Strategic partnership with HSBC Alternatives. providing exclusive opportunities to clients Insurance direct distribution model leveraging the strong HSBC Life insurance manufacturing capabilities 18#20Our product offerings: a comprehensive and innovatively curated suite of solutions to meet the evolving needs of our clients Enriching our offerings in an ever-changing market environment Discretionary Alternatives IT. Advisory Credit solutions Expanded our offering with new thematic mandates to complement our flagship core multi-asset solution and segregated / bespoke mandates Hedge Funds: access to leading strategies including multi-strategy, global macro, market neutral, equity long/short, event driven and distressed Private Credit: added income-focused semi-liquid private credit solutions to position for inflationary environment Real Estate: launched a Flagship Opportunistic Real Estate PE Fund and also semi- liquid private REITS Private Equity: includes Vision which is an annual program of leading PE strategies in a single vintage year and a Global Impact Investing PE Fund General advisory to provide capital market advice and ideas according to clients' investment objectives and risk appetite HSBC Prism Advisory launched in Nov 2022 in Hong Kong and Singapore, offering a contractual, portfolio-based advisory service that combines expert guidance and data-driven insights to clients Broad range of lending solutions from Lombard lending and residential real estate financing to bespoke credit solutions including trophy asset financing Hedge Funds Private Markets Real Estate Execution Next Generation Philanthropy Discretionary Advisory & Protecting Family Wealth Wealth Planning Investment Sol nent Solutions & Banking Liquidity Solutions Family Office Setup & Structuring Family Governance & Succession Planning Bespoke Credit Solutions Trust & Estate Planning Bringing you the best of HSBC Credit Advisory Markets CMB & Global Lombard Lending Solutions M&A & corporate Private Bank Single Stock Financing Alternative Asset Financing Bespoke Solutions Transactions Tailored Structured Prime Brokerage Art/Marine/Jet Finance Mortgages Financial & Capital Markets Direct Private Investments Family Office Servicing Platform 19#21Digitalisation: transforming the client experience with an ecosystem of leading digital solutions Digital solutions to improve every step of the client journey Simplifying account opening & administration eSignature launched in 2021, enabling prospective and existing clients to review, sign and submit documents digitally and securely Convenient communication GPB Chat launched in 2021, enabling lients to communicate instantly and securely, and share documents, with their relationship management team using their own WhatsApp and WeChat Intelligence & insights for investments Insights & Research with latest market information on mobile and desktop, empowering clients to make informed investment decisions Welcome Total Wealth 73,698,235.44 HKD Investments 27,118,072.56 HKD Last 24h-Highest and Lowest Amazon - USD Total Value 254,189.54 Deutsche bank - EUR Total Value TYD +2.0% ▲4.13% +9,018.36 ▼ 2.85% Sell all Performance Private Bank 비디락스타 Message Investments Transfers Mare Trading at your fingertips Online trading initially launched in June 2021 for equities Broadened online product shelf in 2021-2022, including FX, structured products (fixed coupon notes and equity- linked notes), long-only funds and discretionary mandates Making payments & transfers effortless Mobile Payment launched in 2022, allowing clients to make international and domestic payments to 3rd parties free of charge 20#22GPB Asia has delivered strong net new invested assets and resilient revenue growth Asia is a key contributor to the Group's Global Private Banking business Client assets Consecutive years of strong net new invested assets, including $15bn in 2022 Client assets $174bn Net new invested assets, $bn 10 2021 Invested assets $141bn 15 2022 Revenue $1.9bn Revenue growth 8% CAGR over the past 5 years, demonstrating the resilience of our business Growing annuity revenue base to improve our revenue sustainability +8% CAGR FY17 FY18 FY19 NII || FY20 FY21 FY22 Non-NII Profit before tax $0.6bn By client assets Private Bank Contribution by booking centre within Asia Hong Kong and Singapore continue to develop as leading international wealth hubs with distinct and complementary strengths FY17 HK Singapore GPB - Asia GPB - ROW FY22 Others 21#23Best Private Bank for Asia Pacific by Asian Private Banker (2022) for the second consecutive year, a testament to our leadership position in the industry Industry awards in 2022 Asian Private Banker 12th Awards for Distinction 2022 Best Private Bank - Asia Pacific Best Private Bank - Asia Pacific HNW Best Private Bank - Wealth Continuum Best Private Bank - Digital Innovation & Services Best Private Bank - Client Experience Best Private Bank - Credit Advisory Best International Private Bank - China Best International Private Bank - Taiwan FinanceAsia Country Awards for Achievement 2022 Best Private Bank in Hong Kong for 14 consecutive years WealthBriefing Asia Awards 2022 Customer Facing Digital Capabilities Alternative Investment Manager (Greater China) WealthBriefing Asia Greater China Awards 2022 Best Wealth Planning Team Best Alternatives Team Best Discretionary Portfolio Management Offering Best Hong Kong Domestic Private Bank SRP Asia Pacific 2022 Awards Best Distributor, Asia Pacific Best Sales and Performance - Best Distributor in Hong Kong Best Sales and Performance - Best Performance in Hong Kong 2022 ASIAN PRIVATE BANKER AWARDS FOR DISTINCTION BEST PRIVATE BANK ASIA PACIFIC WealthBriefingAsia AWARDS 2022 WINNER HSBC Global Private Banking ALTERNATIVE INVESTMENT MANAGER - GREATER CHINA REGION (Ⓡ) WealthBriefingAsia GREATER CHINA AWARDS 2022 WINNER HSBC Global Private Banking HONG KONG DOMESTIC PRIVATE BANK SRP AWARDS 2022 Best Distributor: Asia Pacific M3BG The Asset Triple A Private Banking & WM Awards 2022 Best ESG Private Bank HK Best Private Bank for Philanthropy Asia (highly commended) PWM/The Banker Global Private Banking Awards 2022 Best Private Bank in Hong Kong for 8 consecutive years Best Private Bank in Asia for Philanthropy Services Best Private Bank in Asia (highly commended) Bloomberg Businessweek Financial Institution Awards 2022 Excellence Service Award in Private Banking Asiamoney Private Banking Awards 2022 Best Domestic Private Bank in Hong Kong Best for Investment Research in Hong Kong Best for UHNW in Hong Kong Best for ESG Investing in Hong Kong Private Banker International Global Wealth Awards 2022 Outstanding Private Bank - North Asia Global Private Banking Innovation Awards 2022 Digital Innovation Award Best Account Opening and Onboarding Services by a Private Bank Private Bank Strategy & Technology Award - Outstanding Use of Technology by a Private Bank/Family Office Country Award - Best Overseas Private Bank - Taiwan PLUM The Banker GLOBAL PRIVATE BANKING AWARDS 2022 BEST PRIVATE BANK IN HONG KONG Ounstending Private Bank NOTA WINNER 2022 URTE BANKEN Gale Ranking P 44 202 22#24Conclusion We are well positioned to capture the fast-growing wealth pools in Asia with our strong footprint, global network and universal banking model 2 We have built a leading platform and proposition, with a clear focus on digitising the bank for the future 3 We are making strides towards our ambition to become the world's leading private bank for Asian, international and HSBC-connected clients "HSBC Global Private Banking's victory in eight categories at the 2022 Asian Private Banker Awards for Distinction is a testament to the strength and depth of the bank's private wealth management in Asia-Pacific" - Asian Private Banker 2022 awards Best Private Bank in Asia by Asian Private Banker || Best Private Bank for Wealth Continuum by Asian Private Banker Private Bank || Ranked #1 in terms of Wealth Continuum AuMs by Asian Private Banker || H Best Private Bank - Digital Innovation & Services by Asian Private Banker#25WPB South & South-East Asia Greg Hingston | CEO, Global Insurance and Partnerships HSBC#26Key messages 1 2 3 WPB S&SEA Well positioned to capture opportunities in South and South-East Asia (S&SEA), a region with long-term high growth potential and favorable demographics Accelerating returns and growth in our target segments Enhancing capabilities to serve customer needs across the client continuum both domestically and internationally 25#27S&SEA: fast growing, increasingly affluent and upwardly mobile population S&SEA Asia is home to some of the fastest growing economies in the world With a young, rising middle class population Creating opportunity in the region across wealth and lending 2021 real GDP, $bn¹ India Australia Indonesia 1. Taiwan Malaysia 389 Philippines 350 Singapore 631 Global Data 345 Vietnam 276 1,548 1,223 x% Real GDP growth forecast CAGR (2021-2026, %)¹ 3,003 6.4% 2.3% 4.7% 3.1% 4.6% 5.8% 3.3% 5.9% 5% 27-30 Median age of population in South Asia³ Projected growth in number of middle- income and affluent households in Southeast Asia annually through to 2030² 2 in 3 100% wealth >$250k by 2030 in India, Philippines and Vietnam4 3. 4. 5. Growth in number of adults with financial ans to be considered "middle class" by 20475 2. HSBC Insights "A 3D view of Southeast Asia: demographics, digitisation and dynamism", 2022 UN ESCAP, 2023 HSBC Insights "The rise of Asia's wealth will boost its resilience", 2022 People Research on India's Consumer Economy, 2022 Wealth AUM (2021-2026e, $tn)6 3.6 6. Global Data 2021 4.2 WPB S&SEA 6% CAGR 2021 Real household consumption (2021-2026e, $tn)6 5% CAGR 4.8 2026 5.3 2026 26#28HSBC presence: focus on 8 growth and internationally connected markets serving customers across the continuum Market Singapore India* Taiwan Australia Malaysia Indonesia Vietnam Philippines Transactional Banking & Lending Wealth Distribution T 1 Private Bank Served by our wealth hubs in Hong Kong and Singapore | I I 1 T Asset Management Insurance Manufacturing Revenue, $bn Contribution to WPB Asia (2022): 21% 8.7 2.1 FY21 368 S&SEA growth 69 FY21 9.3 Deposits, $bn Contribution to WPB Asia (2022): 16% S&SEA growth 2.5 FY22 18% 369: 72 FY22 4% Invested assets, $bn Contribution to WPB Asia (2022): 18% 402 Hong Kong and mainland China Note: HSBC also has a presence in Japan, Thailand, Sri Lanka, New Zealand, Bangladesh and Mauritius; table does not include markets where Asset Management only provides services to institutional/wholesale clients * Private Bank expected to be launched in mid-2023 70 FY21 S&SEA growth 144 54 WPB S&SEA FY21 Loans, $bn Contribution to WPB Asia (2022): 27% S&SEA growth S&SEA 399 85 FY22 21% 145 52 FY22 (2)% 3% on a constant currency basis 27#29Wealth: accelerating growth throughout the region with organic and inorganic initiatives Wealth revenue¹ ($bn) r FY21 +21% FY21 Net new invested assets ($bn) FY22 +86% FY22 Total invested assets ($bn) FY21 +21% FY21 # Clients (mass affluent+) +8% FY22 1. Includes insurance manufacturing market impacts 2. Data at 31 December 2022. AUM source: Association of Mutual Funds in India (Average AUM) FY22 ! OO Expand our footprint & presence Enhancing our product shelf and expanding our proposition Developing our digital capabilities WPB S&SEA Investing in our people Integration of AXA into HSBC Life Singapore ◆ L&T acquisition, making us the 14th largest fund house in India² Launched onshore Private Banking in Thailand Expect to launch Private Banking in India in mid-2023 ◆ Expanded our product shelf including the addition of over 290 funds to our UT trading platform in India and 30 active conviction funds in Singapore. ◆ Onshore private bank proposition enhanced in Taiwan, rolled out Lombard lending, discretionary mandate, single line hedge fund ◆ Entered into a 15-year distribution partnership with Allianz Launched digital investment account opening (SG, MY, INM) ◆ Launched the Wealth Dashboard giving clients a single, consolidated view of their investments. ◆ Increased our wealth staff by over 380 and acquired 800 insurance agents as part of our integration with AXA 28#30International Connectivity: S&SEA markets play an integral role in connecting our clients with global corridors >50% Year on year growth in New to Bank international accounts¹ >8% Year on year growth of International customers¹ USA Customer fund flows between South Asia and key global corridors² UK CIIOM >800k International customers¹ UAE c.3x International customer revenue vs. domestic customer revenues¹ Mainland China South Asia HK 1. See glossary for definition of WPB international customer. YoY growth is a comparison of FY22 vs. FY21 2. Customer fund flows refer to deposit/remittance flows between different regions; thickness of the arrows denote size of total 3. Singapore onshore/offshore personal finance assets3 2022 Onshore 43% Offshore WPB S&SEA 57% 2.5x HSBC Singapore as our International Wealth Hub is strategically located to capture flows throughout Asia New-to-bank non-resident Indian customers FY21 HSBC India serves one of the largest diasporas in the world; the number of new-to-bank non-resident Indian (NRI) customers in India has increased by 2.5x between 2021 and 2022 FY22 flows between the regions McKinsey. Includes all retail customers (Mass, Affluent, HNWI and UHNWI), does not include institutional assets 29#31Key focus markets for S&SEA: building Singapore as a Wealth Hub and poised to capture growth opportunities across segments in India Singapore key metrics FY22 vs. FY21 Premier customer growth Revenue growth Deposit growth Invested assets growth VNB growth +9% +52% +9% +22% +146% Strategic focus Singapore Our strategy in Singapore is to serve domestic and international customers We provide full transaction banking, lending and wealth services to our domestic customers The International Wealth Hub (IWH) serves affluent customers across key corridors (mainland China, ASEAN, India and UAE) India Our strategy in India focuses on the emerging affluent and above as well as non-resident Indian (NRI) customers We are well positioned across the key NRI corridors in Europe, Middle East and North America ◆ Our Premier proposition and onshore Private Bank launch will accelerate growth in wealth We continue to improve our transactional banking propositions and scale up our wealth manufacturing capabilities in insurance and asset management India key metrics FY22 vs. FY21 Premier customer growth Revenue growth Deposit growth Invested assets growth WPB S&SEA NRI customer growth +5% +2% (+8% constant currency) (7)% (+4% constant currency) +215% +9% 30#32Conclusion 1 2 3 Expansion in South and South-East Asia is a critical component of delivering our Asia strategy WPB S&SEA Providing regional and global connectivity to markets across South and South-East Asia; a region with high growth potential and favorable demographics We plan to further invest in S&SEA to accelerate growth, with a focus on Singapore and India 31#33WPB digital Catherine Zhou | Global Chief Information Officer, WPB HSBC#34WPB digital introduction Ⓒ ممالله Global digital capabilities Customer focused Innovation Award winning performance Building digital scale and reach ◆ Resilient platforms ◆ Delivering global digital propositions ◆ Creating value from building digital ecosystems ◆ Defining the future of banking through emerging technologies ◆ Award-winning, customer-centric experiences WPB digital 33#35WPB global digital overview - putting HSBC in our customers' pockets Building digital scale and reach Mobile X: global multi-market mobile platform Ambition to have a single mobile platform for all markets, HSBC brands and entities globally 1. 24 markets with over 13m active customers (around 2m in HK) as at FY22 Digital Security Platform: leading security journeys 2. Added c.1.8m mobile active customers in the last year¹ 200+ global journeys can be configured for local market deployment Faster and secure access with Face ID Carol dos marc accessHSBC Voie Barking apps Fath Bcrobika Fice D seu are to the Terms & Clic Ende Danz Vew Terms & C நகத்தியன் னோர் T Live in 22 markets at 4022 Processing close to 1bn real-time customer authentications in 2022 13214 Hola, Charles Profile +1350 10000 77bn incoming API calls per year, 99.91% uptime across all DSP markets Active customers logged into a HSBC Mobile App at least once in the last 30 days across the 20 markets where mobile active customers are tracked Total number of digital sales (# units) per product as a percentage of the total WPB sales (# units) across retail, comparison 4. vs. FY21 3. Simpler, smarter, more secure global digital propositions Ⓡ to see CUTNING FY22 Group technology spend of $6.1bn (up 19% vs. FY19) is a key enabler of our global digital delivery Access the world with one account Global technology investment and enhanced propositions are driving increased digital adoption: FY22 global digital WPB retail sales² up 2.2ppts to 48.4%; FY22 Asia digital wealth sales³ up 2.0ppts to 82.2% the convert and hold nowy Inmution HSBCUK Glei Money Debit VISA WPB digital Global Money Platform 8 markets with over 650k customers using Global Money capabilities in 2022, with over $11bn in payment turnover4 Digital Account Opening New journey allows customers in Singapore to apply for and open an account on their mobile in <5mins Opening up a world. of opportunity New HSSC Singapore? Register or log on to Mobile banking Which account would you like to apply for? < Everyday Global Account with Premier relationship A Pro baking xperience for you and your farly What do you get with Premier? A dedicated Premier Relationship Mariager NHC ATM or trans Global support at any HSBC Premier Con Apply Congratulations, Suki! You're now a Premier customer and your account is open Account Share contat Total number of digital wealth sales (# units) per product as a percentage of the total WPB sales (# units) across wealth. Comparison vs. FY21 Payment turnover is defined as international payments, debit card transactions, FX transactions and internal transfers between customer currency accounts 509201221821 34#36Interconnectivity has changed consumer behaviour Creating value from building digital ecosystems Platform Social Media ◆ Mobile Apps Cloud Internet APIs + Partners Suppliers Customers ◆ Employees ◆ Developers Manufacturers Connected devices Data Sources 1. In Q4 2022. Source: HKMA 2. At 31 December 2022 Ecosystems Market of products/services Shared Economy Value system (network, shop or chain) Pay Me By HSBC Well+ 140k+ users4 Our wellness reward programme that Encourages engagement for financial, mental and physical wellbeing Pulls data from multiple sources to track user Health & Wellness 3. At 30 April 2023 4. At 31 March 2023 >75% market share of P2P payments¹ 2.9m customers² 50k merchant outlets² Health and Wellness Benefits+ 12k+ Doctor video consultations³ >60% Millennial and Gen Z customer base³ WPB digital One-stop health and wellness digital platform for employees Also providing health scans and an extensive health marketplace eShop 9:41 < Well+ Level 3 Day 1 of 1-1 day remaining Fitness fun In progress 3,750/5,000 daily avg. steps Body In progress. Apple Health-as at 9:41 26 Mar 2022 (HKT) 15/30 workout minutes Your badge belt Earn all 3 badges to move onto level 4 Money in progress Mind in progress 35