#1BuzzFeed Inc. BuzzFeed ENTERTAINMENT BuzzFeed News IHUFFPOSTI TASTY LIFESTYLE BRANDS COMPLEX NETWORKS. Investor Presentation | March 2022#2Forward-Looking Statements Note to recipient: disclaimer Certain statements in this presentation (this "Presentation") may be considered forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), which statements involve substantial risks and uncertainties. Our forward-looking statements include, but are not limited to, statements regarding our management team's expectations regarding our future operating performance and our management team's hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts (including our outlook for Q1 2022) or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "can," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intend," "may," "might," "plan," "possible," "potential," "predict," "project," "seek," "should," "target," "will," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Although we believe that the expectations reflected in the forward-looking statements contained in this Presentation and the accompanying earnings call are reasonable, they are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results or outcomes to be materially different from any future results or outcomes expressed or implied by the forward-looking statements. These risks, uncertainties, assumptions, and other factors include, but are not limited to the following: (1) anticipated trends, growth rates, and challenges in our business and in the markets in which we operate; (2) demand for products and services and decreases in traffic; (3) changes in the business and competitive environment in which we operate; (4) developments and projections relating to our competitors and the digital media industry; (5) the impact of national and local economic and other conditions and developments in technology, each of which could influence the levels (rate and volume) of our subscriptions and advertising, the growth of our business and the implementation of our strategic initiatives; (6) poor quality broadband infrastructure in certain markets; (7) technological developments; (8) our success in retaining or recruiting, or changes required in, officers, key employees or directors; (9) our business, operations and financial performance, including expectations with respect to our financial and business performance, including financial projections and business metrics and any underlying assumptions thereunder and future business plans and growth opportunities; (10) our future capital requirements and sources and uses of cash, including our ability to obtain additional capital in the future; (11) expectations regarding future acquisitions, partnerships or other relationships with third parties; (12) government regulation, including revised foreign content and ownership regulations; (13) the impact of the COVID-19 pandemic on our business and the actions we may take in the future in response thereto; and (14) our ability to maintain the listing of our Class A common stock and warrants on Nasdaq. Additional information regarding these and other risks and uncertainties that could cause actual results to differ materially from the Company's expectations is included under the caption "Risk Factors" in the Company's SEC filings. Nothing in this Presentation should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. BuzzFeed, Inc. ("BuzzFeed" or the "Company") does not undertake any duty to update these forward-looking statements. 2#3Note to recipient: disclaimer (continued) Use of Data Some of the information included in this Presentation relates to or is based on studies, publications, surveys and the Company's own internal estimates and research. In addition, all of the market data included in this Presentation involves a number of assumptions and limitations, and there can be no guarantee as to the accuracy or reliability of such assumptions. Where the information included in this Presentation includes data from third party sources (including independent industry publications, government publications, and other published sources), BuzzFeed believes these third-party sources are reliable as of their respective dates. BuzzFeed has not independently verified the accuracy or completeness of this information. Finally, while the Company believes this internal research is reliable, such research has not been verified by any independent source and neither the Company nor any of its subsidiaries, stockholders, shareholders, affiliates, representatives, control persons, partners, directors, officers, employees, advisers or agents makes any representation or warranty with respect to the accuracy of such information. Trademarks and Trade Names BuzzFeed owns or has rights to various trademarks, service marks and trade names that it uses in connection with the operation of its businesses. This Presentation also contains trademarks, service marks and trade names of third parties, which are the property of their respective owners. The use or display of third parties' trademarks, service marks, trade names or products in this Presentation is not intended to, and does not imply, a relationship with the Company, or an endorsement or sponsorship by or of the Company. Solely for convenience, the trademarks, service marks and trade names referred to in this Presentation may appear without the Ⓡ, TM or SM symbols, but such references are not intended to indicate, in any way, that the Company will not assert, to the fullest extent under applicable law, their rights or the right of the applicable licensor to these trademarks, service marks and trade names. 3#4Note to recipient: disclaimer (continued) Non-GAAP Financial Measures This Presentation includes certain non-GAAP financial measures—Adjusted EBITDA and Adjusted EBITDA margin (including on a forward-looking basis). These non-GAAP measures are an addition, and not a substitute for or superior to, measures of financial performance prepared in accordance with GAAP and should not be considered as an alternative to their nearest GAAP equivalent or any other performance measures derived in accordance with GAAP. The Company defines Adjusted EBITDA as net income (loss), excluding the impact of net income (loss) attributable to noncontrolling interests, income tax provision (benefit), interest expense, interest income, other income, net, depreciation and amortization, stock-based compensation, change in fair value of warrant liabilities, change in fair value of derivative liability, restructuring costs, public company readiness costs, and other non-cash and non- recurring items that management believes are not indicative of ongoing operations. Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA by revenue for the same period. A reconciliation of the non-GAAP financial measures used in this Presentation to their nearest GAAP equivalent is included in the appendix to this Presentation. BuzzFeed believes that these non-GAAP measures of financial results (including on a forward-looking basis) provide useful supplemental information to investors about the Company. BuzzFeed's management uses forward-looking non- GAAP measures to evaluate BuzzFeed's projected financials and operating performance. However, there are a number of limitations related to the use of these non-GAAP measures and their nearest GAAP equivalents, including that they exclude significant expenses that are required by GAAP to be recorded in BuzzFeed's financial measures. In addition, other companies may calculate non-GAAP measures differently, or may use other measures to calculate their financial performance, and therefore, BuzzFeed's non-GAAP measures may not be directly comparable to similarly titled measures of other companies. Additionally, to the extent that forward- looking non-GAAP financial measures are provided, they are presented on a non-GAAP basis without reconciliations of such forward- looking non-GAAP measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliations. 4#5About BuzzFeed Inc.#6BuzzFeed Inc. BuzzFeed, Inc. is a premier digital media company for the most diverse, most online, and most socially engaged generations the world has ever seen.#72 BuzzFeed Inc. 2006 Jonah Peretti launches BuzzFeed History of growth and innovation. 2014 Releases 2015 & 2016 2017 2018 DEAR KITTEN NBC UNIVERSAL Launches programmatic advertising as the first branded video content invests $400M in BuzzFeed Lab Experimentation to Grow Audience Launches BuzzFeed REVIEWS driving affiliate, programmatic, and content licensing 2018 >$100M in revenue from new revenue streams 2020 Partnership w/ LIONSGATE to produce feature films Dec 2021 Acquires COMPLEX (2) NETWORKS. Topline Growth Revenue Model Diversification Profitable Revenue Growth 2012 2014 Launches BuzzFeed News Surpasses $100M in revenue Launches TASTY (1) Deal signed in March 2021 and closed in December 2021. (2) Deal signed in November 2020 and closed in February 2021. 2015 2016 Lays groundwork for revenue diversification with launch of PRODUCT LABS 2018 Tasty kitchenware line debuts at Walmart 2018 Creates BuzzFeed Exchange, a unified programmatic offering BFX 2020 Acquires IHUFFPOSTI (2) & verizon media becomes a minority shareholder Dec 2021 BuzzFeed, Inc. goes public through SPAC merger with 890 FIFTH AVENUE PARTNERS 7#8BuzzFeed Inc. Recent highlights. 01 Integrated the award- winning HuffPost, boosting financial performance to become a strong contributor to the BuzzFeed, Inc. business 02 02 Added 4 board members: Joan Amble, Adam Rothstein, Greg Coleman and Anjula Acharia with expertise from tech, finance, media and entertainment 03 Became the first publicly traded pure play digital media company, trading as $BZFD on Nasdaq 04 Completed the acquisition of Complex Networks, strengthening our stable of category-leading internet brands 05 Announced double-digit revenue and adjusted EBITDA growth (1) for full year 2021, on first earnings call as a public company (1) Please refer to Appendix for Adjusted EBITDA reconciliation. 8#9BuzzFeed Inc. DO Long-term value creation. Leading "Media 2.0" platform for the next generation of Internet Globally recognized digital brands with massive, engaged audience Designed to rapidly scale and monetize digital content Demonstrated platform for both growth and industry consolidation Reached inflection point with accelerating and profitable growth Innovative management team that has been at the forefront of driving digital trends 9#10Our Business Model#11BuzzFeed Inc. Portfolio of premium digital content brands that define culture. Entertainment & Culture BuzzFeed ENTERTAINMENT COMPLEX NETWORKS.. Food TASTY BuzzFeed News News #1 in time spent among Gen Z and Millennials(1) Leader in time spent among males Ages 18-24(2) Over 180 million Facebook followers (3) Emerging Brands As/Is BRING Beauty ME! Travel Goodful IN HUFFPOST Pulitzer Prize-winning news organizations 2 Health Home (1) Source: Comscore Media Metrix, Multi-Platform, Key Measures, January 2022 (A18-A34). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post, Vox Media, Dotdash, Group Nine Media, Vice Media Group, Bustle Digital Group. We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) on our content on YouTube in the US, as reported by Comscore, and (iv) the estimated total number of hours spent on our content on Facebook, as reported by Facebook. Please refer to Slide 33 in the Appendix for a full definition. (2) Source: Comscore Media Metrix, Multi-Platform, Key Measures, October 2021 (Males 18-24). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post, Vox Media, Dotdash, Group Nine Media, Vice Media Group, Bustle Digital Group. (3) As of March 2022. 11#12Massive, highly-engaged audience. Total Annual Time Spent (in hours) 789 M / 6% 741M / 20% 6 19 M 2019 A 2020A Time Spent / % YoY Growth 2021A Note: We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) on our content on YouTube in the US, as reported by Comscore, and (iv) the estimated total number of hours spent on our content on Facebook, as reported by Facebook. (Instagram and TikTok offer limited revenue sharing opportunities, and are not reflected in our time spent metric.) Please refer to the Appendix for a full definition. 2021A includes HuffPost and Complex for the date of each acquisition. 12#13BuzzFeed Inc. Scaled model has powered network effects creating competitive barriers and driving growth. Leading audience & brands Nearly 800 million hours of content consumed in 2021(1) #1 in Time Spent among Gen Z and Millennials(2) Data-driven tech platform Content 4. Invest 2. Audience BuzzFeed Inc. 3. Data Scaled cross- platform distribution Owned & Operated BuzzFeed BuzzFeed News IHUFFPOSTI COMPLEX TASTY NETWORKS. df Social Platforms 0] Diversified revenue model Commerce Content $ Advertising (1) Please refer to the appendix for the methodology of how time spent is computed profitable growth (2) Comscore Media Metrix, Multi-Platform, Key Measures, January 2022 (A18-A34). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post, Vox Media, Dotdash, Group Nine Media, Vice Media Group, Bustle Digital Group. 13#14تہ BuzzFeed Inc. Aligned with massive secular trends. Video & Social Video advertising contributes to traffic growth, increases average session time, attracts potential customers and increases sales(1) 86% of users would like to see more video content from brands(1) eCommerce High Quality Content Big Tech platforms in need of trusted, brand-safe supply of digital content at scale Demand for voices that call for racial and social justice and more inclusive, transparent and just business practices Shift to eCommerce accelerated by COVID-19, expanding markets as the modern consumer discovers and buys new things(2) 14 Source: (1) Wyzowl Video Marketing Statistics 2020 report; (2) Bank of American E-Commerce Research Oct 2020#15BuzzFeed Inc. Diversified revenue model. Advertising Ads distributed against our editorial and news content, including display, pre-roll and mid-roll advertising Content Custom advertising assets for clients, including both long-form and short-form content Affiliate commission earned on sales transactions initiated from sponsored content BuzzFeed Studios and Complex Networks original studio content Commerce Affiliate commission earned on sales transactions initiated from editorial content Royalties on licensing of IP Live events 15#16BuzzFeed Inc. Diversified revenue model operating at scale. Revenue % Growth $398 M +24% $321M $62M +19% $52M $130 M +9% $ 120 M +37% $206 M $ 150 M 2020A Advertising Content 2021A Note: Dollars in millions. Revenues presented on an as-reported basis (2021A includes HuffPost and Complex from the date of each acquisition). Commerce 16#172 BuzzFeed Inc. ($8)M Delivering profitability at scale. Adjusted EBITDA(1) $31M $42M 2019A 2020A 2021A Note: Dollars in millions. Adjusted EBITDA is presented on an as-reported basis (2021A includes HuffPost and Complex from each date of acquisition). (1) Please refer to Appendix for Adjusted EBITDA reconciliation. 17#18Powered by Rich Audience Insights#19BuzzFeed Inc. BuzzFeed Proprietary tech stack creating growth flywheel. Creating content requires data, technology and scale. All are key competitive moats and differentiators of BuzzFeed, Inc.'s relationship with audiences. QUIZ PARTY Optimization in Progress 2879 Proprietary Quiz Maker Built into CMS 25M unique quiz takers Enables a dozen varieties of addictive quizzes, with new formats developed regularly Headline Optimization Post-publication, BuzzFeed's technology automatically finds the best headline from several options Proprietary Machine Learning Algorithms Generate both recommendations and automation of what and when to publish on social platforms Custom Tools for Content Creators Support the efficient creation of the best content from what readers love and engage in, including flipped posts from comments and subbuzz remixer for market Source: BuzzFeed Client Event Tracking Data, August 2021. 19#20BuzzFeed Inc. Powering organic growth of brands. In five years, BuzzFeed has built Tasty into a scaled, cross-platform brand with multiple revenue streams. BuzzFeed Formats Applied to Cooking Applies popular BuzzFeed formats to cooking and discovers success Experimentation & Social Media Feedback/ Data Loop User-generated cooking videos going viral on Facebook; starts experimenting with original BuzzFeed food videos Audience Expansion Tasty Facebook channel surpasses 8M engagements (likes, comments, shares) the month after launch (1) Iterations for Expansion & Development Applies learnings to launch international versions and develop new styles and formats Multiple Monetization Streams Popularity fuels product launches: Top Selling Cookbook, Tasty App and One Top cooking appliance Here's how to make-PIZZA OP TASTY 14M views in 10 days Deena Shollenberger This Is Perfect My son akad for avancake the birthday Now know how So good and cheesy, making this 2 (1) Tubular Intelligence, Oct 2020 (2) Facebook public data, as of March 2022 PROPER bien TASTY TASTY TASTY TASTY demais JAPAN TASTY latest & greatest Tasty Facebook (2) Followers 2M 180M Sept. '15 March '22 20 20#21BuzzFeed Inc. Differentiated approach to cross-platform content creation and distribution. Data-driven approach is repeatable & scalable Reaching our audiences wherever they are 1. Content 2. Audience BuzzFeed Inc. 4. Invest 3. Data Web Google hulu BuzzFeed Inc. Mobile twitch Video Data-driven business model enables massive audience reach and establishes BuzzFeed, Inc. as a one-stop shop for advertisers 3 Social 21 21#22BuzzFeed Inc. Emerging businesses. Extending our core business model with a continued focus on revenue diversification. Commerce x41 8 Products From HipDox For Anyone Who Likes To Have Fun With Makeup The legiis in Y Yorg BUZZFEED SHOPPING set of the wwe independently erotica from the ins th pege ya desde lo stop for the 14 Damone Das eyeshadow paleme the cars of the ban to en you styoure you we dated and you Thend Spengehend thechary A BuzzFeed Studios AMAZON ORIGINAL DOCUMENTARY MAN NAMED AMAZON ORIGINAL SCOTT Book of Love THE KID CUDI FEBRUARY 4 • • A social-first approach to developing trusted shopping content created by our editorial team and informed by our strong audience signal Leading customers down the path from discovery to inspiration to real world transactions with a single click. Drove $600 million in attributable transactions in 2021, up almost ten-fold since business was launched in 2016 • • • We are capitalizing on unprecedented demand for premium content by offering a diverse slate of programming from BuzzFeed Studios Our approach leverages our proprietary first party data and vast library of IP to develop film and TV concepts that resonate with Gen Z and Millennials Our broader creative leadership position and brand portfolio serves as a platform for innovative marketing campaigns 22 22#23Our Track Record as an Industry-Leading Consolidation Platform#24BuzzFeed Inc. Completed acquisition of HuffPost. IHUFFPOSTI Acquisition Rationale Universally known brand with cross-platform appeal & influence Extends leadership position and enhances scale Expanding reach into attractive, complementary audiences Near term opportunities to lift monetization Clear opportunity to drive profitability Highlights Leading News Outlet for Gen Z and Millennials(1) KI Pulitzer Prize-winning Newsroom $ Complementary audience demographic Immediate Value Creation Rapidly integrated into cross-platform distribution network Successfully extended diversified revenue model Achieved Profitability Post-Acquisition (1) Comscore Media Metrix, Multi-Platform, Key Measures, January 2022 (18-34). As compared to competitors including: NYTimes.com, Bustle.com, The Verge, LA Times, The Hill, Politico, and Mashable.com 24 24#25BuzzFeed Inc. 2 Completed acquisition of Complex Networks. COMPLEX NETWORKS Acquisition Rationale Highlights Expands further into new audiences and verticals with clear category leadership Deepens engagement with existing demographic Leader in Time Spent among males 18-24 (1) Iconic Brands and IP COM HOT PLEX ONES PIGEONS &PLANES FIRST WE COM TEAS Cements opportunity as defining youth media platform Clear two-way synergies and monetization opportunities 2.5x more diverse reader demographic compared to total digital population (2) PLE CON (1) Comscore Media Metrix, Multi-Platform, Key Measures, October 2021 (Males 18-24). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post, Vox Media, Dotdash, Group Nine Media, Vice Media Group, Bustle Digital Group. (2) Refers to Black/African-American males age 18-34. Comscore, June 2021. 25 25#26BuzzFeed Inc. DO Long-term value creation. Leading "Media 2.0" platform for the next generation of Internet Globally recognized digital brands with massive, engaged audience Designed to rapidly scale and monetize digital content Demonstrated platform for both growth and industry consolidation Reached inflection point with accelerating and profitable growth Innovative management team that has been at the forefront of driving digital trends 26#27Appendix#28BuzzFeed, Inc. net income to adjusted EBITDA reconciliation. ($ in millions) FY'19A FY'20A FY'21A Net income (loss) (1) $(37) $11 $26 Income tax provision (benefit) (0) (26) Loss on disposition of subsidiary 1 1 Interest expense 0 1 Interest income (2) (0) (0) Other expense (income), net (2) (2) Depreciation and amortization 19 17 23 Stock-based compensation 3 1 24 Change in fair value of warrant liabilities (5) Change in fair value of derivative liability (27) Restructuring(2) 10 s Transaction costs (3) Public company readiness costs (4) Adjusted EBITDA 15 1 $(8) $31 $42 (2) For the year ended December 31, 2021, reflects costs associated with involuntary terminations of employees across various roles and levels as part of the integration of the HuffPost Acquisition. For the year ended December 31, 2019, reflects costs associated with involuntary terminations of employees across various roles and levels in an effort to better position us to execute on our strategy. (3) Reflects one-time legal, advisory, consulting and incremental compensation expenses associated with the acquisition of Complex Networks and the transaction with 890 Fifth Avenue Partners, Inc. (4) Reflects public company readiness costs associated with the establishment of our public company structure and processes. Note: Values subject to rounding. Figures are presented on an as-reported basis (FY'21A includes HuffPost and Complex from each date of acquisition). (1) Excludes minority interest adjustment relating to non-controlling interests. 88 28#29BuzzFeed Inc. Definition of time spent. We define "Time Spent" as the time audiences spend engaging with our content across our owned and operated US sites, as well as YouTube and Apple News in the US, as measured by Comscore and on Facebook, as reported by Facebook. (Instagram and TikTok offer limited revenue sharing opportunities, and are not reflected in our time spent metric.) 29 29#30BuzzFeed Inc. BuzzFeed ENTERTAINMENT BuzzFeed News IHUFFPOSTI TASTY LIFESTYLE BRANDS COMPLEX NETWORKS.