#1INVESTOR MEETING PRESENTATION HUGO BOSS Q1 2022 B BOSS#2PAGE 2 01 02 03 CLAIM 5 STRATEGY Q1 2022 RESULTS GENERAL INFORMATION HUGO BOSS A AGENDA AGENDA AGEND#3PAGE 3 VISION BECOME THE PREMIUM TECH- DRIVEN FASHION PLATFORM WORLDWIDE MISSION WE LOVE FASHION, WE CHANGE FASHION HUGO BOSS#4PAGE 4 BECOME ONE OF THE TOP 100 GLOBAL BRANDS 4 EUR BILLION IN SALES 12% EBIT % M MARGIN HUGO BOSS AMBITION#5PAGE 5 M FINANCIAL AMBITION 2025 GROUP SALES SALES GROWTH EBIT MARGIN EBIT GROWTH FCF GENERATION HUGO BOSS € 4B in 2025 ~6% CAGR 2019-2025 12% OF GROUP SALES -6% CAGR 2019 - 2025 N € 2B 2021 - 2025#6PAGE 6 BALANCED GROWTH TO EXPLOIT THE FULL POTENTIAL ALL BRANDS, REGIONS AND CHANNELS CONTRIBUTE TO "CLAIM 5" BRANDS BOSS MENSWEAR BOSS WOMENSWEAR HUGO LICENSES N ~ €1.5B N € 0.1B ~€ 0.3B 2020 ~ € 2.6B ~ € 0.4B ~ € 0.8B 2025 REGIONS EUROPE ASIA/PACIFIC AMERICAS LICENSES ~ € 1.2B ~€ 0.3B ~€ 0.3B 2020 ~ €2.2B > € 0.8B ~ € 0.8B 2025 CHANNELS RETAIL B&M WHOLESALE B&M DIGITAL LICENSES ~ €1.1B ~ € 0.5B ~€ 0.4B HUGO BOSS 2020 ~ € 2.0B ~ €1.0B > € 1.0B 2025#7PAGE 7 CLAIM 5 STRATEGY WHY WHAT HOW 1 BOOST BRANDS 2 PRODUCT IS KING CONSUMER FIRST 3 LEAD IN DIGITAL SUSTAINABLE THROUGHOUT 4 RIGOROUS EXECUTION REBALANCE ORGANIZE OMNICHANNEL FOR GROWTH HUGO BOSS EMPOWER PEOPLE AND TEAMS 5#8PAGE 8 I BOOST BRANDS CLAIM 1#9PAGE 9 BRAND PORTFOLIO OL STRATEGY One HUGO BOSS platform with currently two brands BOSS HUGO BOSS HUGO#10PAGE 10 "BE YOUR OWN BOSS" addresses customers in the premium segment who lead a self-determined life, show a clear attitude, and pursue ambitions with determination offers the perfect outfit for every occasion - from business to leisure - with casualness and comfort being key attributes 24/7 LIFESTYLE BRAND IO U5. BOSS BOSS#11PAGE 11 "HUGO YOUR OWN WAY" targets customers who consider their way of dressing as an expression of their individual personality and who see themselves as trendsetters broad range of trendy and modern products reflecting the brand's authentic and unconventional style FIRST TOUCHPOINT CONSUMERS FOR == HUGO HUGO 09#12PAGE 12 LAUNCH OF STAR-STUDDED GLOBAL CAMPAIGNS FOR BOSS & HUGO AS PART OF BRANDING REFRESH BE YOUR OWN BOSS nace 3333 BOS HUGO BOSS HOW DO YOU HUGO HUGO#13PAGE 13 SOCIAL MEDIA KPIS FOR BOSS STRONGLY IMPROVE IN Q1 18:11 1 用 BOSS BOSS 2 ▸ SS 482 Q boss A Bas D Do BOSS A ~10 M | +5% FOLLOWERS ON BOSS INSTAGRAM 16% ENGAGEMENT RATE ON INSTAGRAM MORE THAN DOUBLES >32 M VIEWS RECORD-BREAKING RESULTS OF DUBAI SHOW ON YOUTUBE ↑ 31 BOSS BOSS#14PAGE 14 HUGO KICKS OFF THE MUSIC FESTIVAL SEASON AT COACHELLA >1.3 BN IMPRESSIONS -200 M VIEWS ON TIKTOK 26% ENGAGEMENT RATE ON INSTAGRAM HUGO SHOCOK LOHUG SHUGOAU HU HUGO GOHUGOGOHUG GO HUCPHUGOIGOHUICY HUGOHUG HUGOR GGOHUGO HUGOHUIG HUGOHUGOHUGO OHUGOHUGOHUK GOHUGOHUGO HUGOHUGOHU IGOHUGOHUG LIGOH AU G NING MORNING MORNING ORNING G NING C ING C NG C NGC D DEFRATE HUG HUGO HUGO Naciona#15PAGE 15 -24-BN-1BN Impressions within 3 months HUGO BOSS Engagements within 3 months HUGO BOSS HUGO BOSS BRANDING REFRESH LEADS TO RECORD- BREAKING RESULTS#16PAGE 16 PRODUCT IS KING CLAIM 2#17PAGE 17 24/7 LIFESTYLE BRAND Quality, casual chic, and restrained elegance paired with understatement refined with a pinch of luxury Casualization and comfort are key to modern, innovative tailoring Growth opportunities in outerwear, sportswear, shoes & accessories, and bodywear & hosiery DESK DINNER WEEKEND nara 3533 TRAVEL HUGO BOSS ATHLEISURE#18PAGE 18 I NEW DESIGN CODES INTRODUCED IN SPRING/ SUMMER 2022 B K BOSS Boce New logo BOSS monogram Iconic color palette#19PAGE 19 HUGO STYLE TO SELF- EXPRESS 24/7 Modern and authentic HUGO style to regain relevance for younger and unconventional consumers (Gen Z) Balanced offer of commercial and contemporary pieces Growth opportunities in jeans, streetwear, shoes & accessories, and bodywear & hosiery WORK CELEBRATE nuv HANG OUT HUGO EXPLORE HUGO BOSS 33200 MOVE#20PAGE 20 NEW HUGO BRANDING INCORPORATED IN SPRING/ SUMMER 2022 New logo Iconic colors HUGO monogram HUGO HUGO 1 HUGO GUG UGOH OHUG HUGOH GOGOHU OHOHUR GOGOHU HOHUGO UGON UGCH HUG IGOH LIGO#21PAGE 21 LEAD IN DIGITAL CLAIM 3#22PAGE 22 LEAD IN DIGITAL FURTHER DIGITALIZATION OF ALL BUSINESS ACTIVITIES ALONG THE ENTIRE VALUE CHAIN INVEST IN DIGITAL Additional > € 150M digital investments (between 2019 and 2025) in online business, digital campus and IT capabilities Multiple initiatives along the value chain from trend detection, digital product development to digital selling, dynamic pricing to virtual styling and interactive windows DIGITAL CREATION > 90% of products created digitally mid-term DIGITAL CAMPUS Taking customer experience to a new level through the targeted use of data HUGO BOSS REATE YOUR STYLE DIGITAL SHOWROOM Interactive & innovative buying experience#23PAGE 23 DIGITAL CAMPUS SUCCESSFULLY ESTABLISHED IN 2021 Elevate customer experience 个 Strengthen digital know-how 个 Leverage data and analytics 个 HUGO BOSS PORTO PORTO PORTO PORTO PORTO PORTO PORTO#24PAGE 24 RELAUNCH OF HUGOBOSS.COM STRENGTHENING OUR E-COM ACTIVITIES Engaging experience with new look & feel Improved usability and customer interaction 16:06 Suchen BOSS NEW ARRIVALS BE HERS/HIS VALENTINE BOSS SUITS YOU PERSONALIZATION LOCALIZATION APP WEBSITE REFRESH SITE PERFORMANCE HUGO BOSS PERFORMANCE MARKETING EXPANSION ↓#25PAGE 25 I DIGITAL SHOWROOM 2.0 USHERING IN A NEW ERA IN DIGITAL SELLING 个 INTERACTIVE FUNCTIONS INNOVATIVE SELLING PROCESS IM IMPULSIVE BRAND EXPERIENCE HUGO BOSS LE OSS ==#26PAGE 26 REBALANCE OMNICHANNEL CLAIM 4#27PAGE 27 TOTAL DIGITAL SALES REACH 20% FOR THE FIRST TIME IN HISTORY 기 20% 7 HUGO BOSS 25- 30% Ambition 10% 2019 2021 2025 |#28PAGE 28 BRINGING THE RETAIL EXPERIENCE TO THE NEXT LEVEL NEW LOOK & FEEL Bringing the branding refresh to life across all regions SALES HUGO BOSS ALLV BOSS PRODUCTIVITY τινιτY Improvement by +3% per year BOSS#29PAGE 29 ELEVATE STORE EXPERIENCE >100 STORES TO BE REFRESHED IN 2022 ↑ BOSS#30PAGE 30 RECLAIM WHOLESALE DRIVE RELEVANCE & VISIBILITY FOR OUR BRANDS NEW LOOK & FEEL Introduce branding refresh at our wholesale POS & HUGO BOSS KEY PART- NERS Strengthen relationship with key partners#31PAGE 31 BRANDING REFRESH RESONATES STRONGLY WITH OUR WHOLESALE PARTNERS ↑ +40% ORDER INTAKE FALL/WINTER 2022 (VS. 2019) HUGO BOSS 750#32PAGE 32 I ORGANIZE FOR GROWTH CLAIM 5#33PAGE 33 ORGANIZE FOR GROWTH MORE SPEED & FLEXIBILITY, CLOSER TO DEMAND MODULAR & DIGITAL CREATION > 90% OF PRODUCTS CREATED DIGITALLY Modular (3D) toolboxes and online configurator for mass customization to simplify and accelerate creation process FLEXIBLE PRODUCTION & LOGISTICS NETWORK KEEP 2025 UNIT COGS AT 2019 LEVEL Optimizing the supplier base and expanding production capacities Nearshoring by increasing the supplier base and moving production volume closer to demand SUPPLY CHAIN DIGITAL TWIN > 90% ON-TIME AVAILABILITY Real-time transparency on all physical goods flows SHORTER CREATION TRACKS ~ 30% LEAD-TIME COMPRESSION UNTIL 2023 Strengthening different creation tracks by focusing on lead-time compression HUGO BOSS#34PAGE 34 RESILIENT SUPPLY CHAIN SECURES SUFFICIENT PRODUCT AVAILABILITY WELL-BALANCED GLOBAL SOURCING MIX 49% EUROPE Share of total sourcing volume OWN PRODUCTION FACILITIES 17% OWN PRODUCTION Share of total sourcing volume HUGO BOSS LONG-TERM STRATEGIC PARTNERSHIPS ~10 Y STRATEGIC FINISHED GOODS SUPPLIERS Average duration of partnership#35PAGE 35 SUSTAINABLE THROUGHOUT HUGO BOSS#36PAGE 36 CLEAR AND VIABLE ESG STRATEGY WITH BEST-IN-CLASS SUSTAINABILITY CREDENTIALS 5TH TIME IN A ROW 2ND BEST SCORE IN 2021 in the textile, apparel, and luxury segments WORLD C+ PRIME RATING ISS ESG AA ESG RATING MSCI B CLIMATE CHANGE RATING + SUPPLIER ENGAGEMENT LEADER CDP DISCLOSURE INSIGHT ACTION RISK RATING 12.4 SUSTAINALYTICS Dow Jones Sustainability Indexes HUGO BOSS € 600M ESG LINKED REVOLVING CREDIT FACILITY#37PAGE 37 4 QUALITY EDUCATION 10 REDUCED INEQUALITIES UNITED NATIONS GUIDING PRINCIPLES 5 ON BUSINESS & HUMAN RIGHTS 12 GENDER EQUALITY RESPONSIBLE CONSUMPTION AND PRODUCTION STANDARDS AND GUIDELINES: 8 >>OECD BETTER POLICIES FOR BETTER LIVES 6 CLEAN WATER AND SANITATION 13 CLIMATE GRI STANDARDS 8 AND ECONOMIC GROWTH M 17 PARTNERSHIPS FOR THE GOALS Wirtschaft & Menschenrechte HUGO BOSS OUR STRATEGY IS BUILT UPON RECOGNIZED STANDARDS Underlying frameworks and reporting guidelines: One focus is on the Sustainable Development Goals (SDGs) of the United Nations. We make a contribution to these SDGs.#38PAGE 38 SUSTAINABLE THROUGHOUT CONSCIOUSNESS AT THE CORE OF EVERYTHING WE DO PRODUCT Quality, durability, health & care for environment PLANET Climate-neutrality & reduced resource consumption PEOPLE High social standards HUGO BOSS#39PAGE 39 ALWAYS. OUR ONGOING COMMITMENT OUR UNDERSTANDING OF MORE SUSTAINABLE PRODUCTS STRIVE FOR HIGHEST QUALITY & LONGEVITY by using selected materials and high-quality workmanship do THE HUGO BOSS products always fulfill these criteria RESPECT ANIMAL WELFARE by e.g. exclusion of farmed fur, angora wool or downs from live plucked and force-fed animals ENSURE PRODUCT SAFETY by setting strict maximum limits of chemicals allowed to be contained in the products HUGO BOSS PRODUCT PLANET PEOPLE Main criteria for RESPONSIBLE styles USE MORE SUSTAINABLE MATERIALS by sourcing materials according to defined criteria summarized in our Product Policy#40PAGE 40 PRODUCT ACHIEVEMENTS: OUR RESPONSIBLE STYLES A CONTINUOUS JOURNEY 2018 Sneaker BOSS PF18 2019 Traceable Wool Capsule BOSS FW19 !!!!!! Piñatex® Sneaker BOSS Olivenleder® BE6 Capsule BOSS & HUGO 2020 2*888 Plastic Free Capsule BOSS PS20 100% PL MAIN E 100% PLAST Traceable Wool Capsule BOSS Vegan Suit BOSS SR20 Kapok Capsule BOSS 2021 THE JOURNEY Sailing Capsule BOSS FW20 PRISHU CUYA Liam Payne & CmiA Capsule HUGO PS21 BOSS THE JOURNEY Natural Fibers BOSS & HUGO SR21 PF21 HUGO BOSS PRODUCT■ PLANET PEOPLE THE JOURNEY Repurpose BOSS & HUGO FW21 2022 Less Water BOSS & HUGO SR22#41PAGE 41 STRATEGIC PARTNERSHIP WITH HEIQ AEONIQ Replace polyester through cellulosic yarn Reduce waste and push circularity Bind carbon from the atmosphere WE LOVE FASHION, WE CHANGE FASHION HUGO BOSS PRODUCT PLANET PEOPLE#42PAGE 42 ALWAYS. OUR ONGOING COMMITMENT REDUCING OUR ENVIRONMENTAL FOOTPRINT MINIMIZE IMPACT ON CLIMATE CHANGE CO₂ by e.g. operating a comprehensive environmental and energy management system and working in the UNFCCC Fashion Industry Charter for Climate Action REDUCE THE CONSUMPTION OF RESOURCES by using innovative technologies, reduce waste volumes and where this is not possible, recycle and reuse waste USE CHEMICALS RESPONSIBLY by requesting our suppliers to commit on implementing the ZDHC Manufacturing Restricted Substances List and supporting them in the implementation HUGO BOSS PRODUCT PLANET PEOPLE#43PAGE 43 ALWAYS. OUR ONGOING COMMITMENT TAKING RESPONSIBILITY FOR OUR EMPLOYEES & SUPPLIERS FOSTER CREATIVITY, QUALIFICATION AND COMMITMENT OF EMPLOYEES e.g. new work model "Threedom of Work", trainings, good work life balance PERFORM DEFINED ONBOARDING PROCESS & COMPLIANCE CHECKS AT SUPPLIERS e.g. question catalogues, contracts incl. Supplier Code of Conduct, on-site social audits WORK TOWARDS SYSTEMIC CHANGE by engaging in MSIs such as the Partnership for Sustainable Textiles or the Fair Labor Association HUGO BOSS PRODUCTO PLANET PEOPLE#44PAGE 44 TOMORROW. WHAT WE WANT TO ACHIEVE OUR MOST IMPORTANT ESG TARGETS PRODUCT 8 IN 10 PRODUCTS MEET CIRCULARITY CRITERIA BY 2030 INCREASE SHARE OF RESPONSIBLE STYLES TO 60% BY 2025 PLANET CLIMATE NEUTRALITY THROUGHOUT THE ENTIRE VALUE CHAIN BY 2045 & WITHIN OWN AREA OF RESPONSIBILITY BY 2030 CO₂ PEOPLE SOURCING ALL OF GOODS FROM SUPPLIERS SCORING IN ONE OF THE TOP 2 SOCIAL AUDIT CATEGORIES BY 2025 HUGO BOSS#45PAGE 45 FIRST QUARTER 2022 RESULTS HUGO BOSS 2202 LO#46PAGE 46 HUGO BOSS WITH RECORD Q1 SALES GROUP SALES EUR 772 MILLION +52% VS Q1 2021 (23)% Q1 2021 (4)% Q2 2021 +7% Q3 2021 HUGO BOSS +12% Q4 2021 SALES GROWTH* VS 2019 +17% Q1 2022 *CURRENCY-ADJUSTED#47PAGE 47 +53%* VS Q1 2021 BOSS +17%* VS Q1 2019 +41%* VS Q1 2021 0%* VS Q1 2019 HUGO HUGO HUGO HU HUGO VS Q1 2021 +52%* +26%* VS Q1 2019 *CURRENCY-ADJUSTED#48PAGE 48 MOMENTUM IN EUROPE FURTHER ACCELERATES EUROPE SALES INCL. MIDDLE EAST AND AFRICA +69% vs Q1 2021 +21% vs Q1 2019 *CURRENCY-ADJUSTED HUGO BOSS Momentum further accelerates, driven by robust local demand in key European markets Revenues in the UK and France strongly exceed pre-pandemic levels, up double-digits vs 2019 Ongoing robust momentum in Eastern Europe and Middle East.#49PAGE 49 STRONG GROWTH TRAJECTORY IN THE AMERICAS CONTINUES AMERICAS SALES * +56% vs Q1 2021 +17% vs Q1 2019 *CURRENCY-ADJUSTED HUGO BOSS All of the region's markets with robust sales increases vs 2019 levels Momentum in the U.S. market continues, due to strong progress in fostering 24/7 brand image Latin America with particular strength, as reflected by high double-digit sales growth#50PAGE 50 RENEWED COVID-19 RESTRICTIONS WEIGH ON SENTIMENT IN CHINA ASIA/PACIFIC SALES +3% vs Q1 2021 (1)% vs Q1 2019 *CURRENCY-ADJUSTED HUGO BOSS Mainland China with double-digit sales. improvements in the run-up to Chinese New Year Lockdowns weigh on sentiment and traffic in mainland China from mid-March onwards Robust growth in Japan and Australia compared to Q1 2019#51PAGE 51 DIGITAL BUSINESS CONTINUES DOUBLE-DIGIT +22% vs Q1 2021 +145% vs Q1 2019 * GROWTH TRAJECTORY Double-digit improvements across all regions and digital touchpoints Successful relaunch of hugoboss.com drives increase in traffic and AOV Digital sales account for ~20% of overall Group sales 16:06 Suchen Search Men's 2 BOSS PERA H STATEMENT-MAKING STYLES For every occasion HUGO BOSS SHOP NOW Top Trending Styles Q#52PAGE 52 SUCCESSFUL EXECUTION OF "CLAIM 5" DRIVES BRICK-AND-MORTAR RETAIL BUSINESS +76% vs Q1 2021 +5% vs Q1 2019 * Robust consumer sentiment in key regions drives overall momentum Prior-year period impacted by an average store closure rate of -25% New store concept implemented in ~30 points of sale HUGO BOSS 2244 日本という。 BRONE 18#53PAGE 53 BRICK-AND-MORTAR WHOLESALE RETURNS TO 2019 LEVELS +44% vs Q1 2021 +2% vs Q1 2019 * * Robust demand of wholesale partners for the Spring/Summer 2022 collections Delivery shift effects limit growth in B&M wholesale by ~10pp Strong order book for Fall/Winter 2022 to drive wholesale growth in H2 BOSS HUGO BOSS BOSS#54PAGE 54 GROSS MARGIN IMPROVEMENT MAINLY REFLECTS HIGHER SHARE OF FULL-PRICE SALES Q1 2021 60.4% Full price Channel mix Inventory valuation +120 bp Sourcing & freight cost HUGO BOSS FX Q1 2022 61.6%#55PAGE 55 SIGNIFICANT STEP-UP IN BRAND AND DIGITAL INVESTMENTS EUR 80 MILLION +98% vs Q1 2021 BRAND INVESTMENTS EUR 51 MILLION HUGO BOSS +43% vs Q1 2021 DIGITAL INVESTMENTS#56PAGE 56 STRONG BOTTOM-LINE IMPROVEMENTS DESPITE SIGNIFICANT INVESTMENTS GROSS MARGIN Q1 2022 61.6% +120 bp SELLING & DISTRIBUTION EXPENSES Q1 2022 EUR 344 MILLION +49% ADMINISTRATION EXPENSES Q1 2022 EUR 92 MILLION +34% EBIT Q1 2022 EUR 40 MILLION >100% HUGO BOSS NET INCOME ATTRIBUTABLE TO SHAREHOLDERS Q1 2022 EUR 24 MILLION >100%#57PAGE 57 FREE CASH FLOW WITH STRONG IMPROVEMENTS YEAR ON YEAR TNWC MARCH 31, 2022 EUR 472 MILLION (20)%* CAPITAL EXPENDITURE JANUARY-MARCH 2022 EUR 18 MILLION +13% FREE CASH FLOW JANUARY-MARCH 2022 EUR 1 MILLION >100% HUGO BOSS Inventories decrease 3%* reflecting strong sales growth in the first quarter TNWC in % of sales declines to 15.0%, well below the prior-year level Net financial position of plus EUR 120 million** *CURRENCY-ADJUSTED **EXCL. THE IMPACT OF IFRS 16.#58PAGE 58 SALES OUTLOOK FOR FULL YEAR 2022 Broad-based growth across all brands, channels, and key regions expected Strong brand momentum and robust order intake for Fall/Winter 2022 to drive top-line growth 2.8 EUR BILLION 2021 기 HUGO BOSS +10% TO +15% 3.1-3.2 EUR BILLION 2022e#59PAGE 59 EBIT OUTLOOK FOR FULL YEAR 2022 Robust bottom-line improvements anticipated, despite significant step-up in investments as part of "CLAIM 5" Expected top-line growth and robust market positioning to compensate for current macroeconomic uncertainties 228 EUR MILLION 2021 기 HUGO BOSS +10% TO +25% 250-285 EUR MILLION 2022e#60PAGE 60 FINANCIAL CALENDAR & INVESTOR RELATIONS CONTACT MAY 24 2022 AUGUST 3 2022 AGM 2022 PUBLICATION OF Q2 2022 RESULTS CHRISTIAN STÖHR LENA BIBERACHER HUGO BOSS VICE PRESIDENT INVESTOR RELATIONS E-MAIL [email protected] PHONE +49 7123 94 80903 INVESTOR RELATIONS MANAGER E-MAIL [email protected] PHONE +49 7123 94 - 84272#61PAGE 61 GENERAL INFORMATION HUGO BOSS#62PAGE 62 HUGO BOSS AT A GLANCE 2.8 EUR BILLION SALES 128 COUNTRIES 228 EUR MILLION EBIT -14,000 EMPLOYEES 8.2% MARGIN EBIT 20% SHARE OF DIGITAL SALES 559 EUR MILLION FREE CASH FLOW 6,800 POINTS OF SALE#63PAGE 63 SALES BY BRAND 2021 BOSS MENSWEAR ● 78% of Sales 2,181 EUR MILLION BOSS WOMENSWEAR ● 192 EUR MILLION 7% of Sales HUGO C 413 EUR MILLION 15% of Sales HUGO BOSS#64PAGE 64 HUGO BOSS GLOBAL MARKET PRESENCE AMERICAS 20% of Sales 543 EUR million Sales -1,600 Points of sale 98 Freestanding retail stores 11% Employees EUROPE (INCL. MIDDLE EAST AND AFRICA) O 63% of Sales 1,742 EUR million Sales -4,650 Points of sale 206 Freestanding retail stores 75% Employees HUGO BOSS ASIA/PACIFIC O 15% of Sales 423 EUR million Sales -550 Points of sale 147 Freestanding retail stores 14% Employees#65PAGE 65 DISTRIBUTION CHANNELS Brick-and-mortar retail 16 Freestanding stores Freestanding stores operated by the Group in prime locations Shop-in-shops Shops operated by the Group on retail space of partners Factory outlets Sale of prior season's merchandise in specialist stores in high-traffic peripheral zones Brick-and-mortar wholesale Digital 16 Multi-brand points of sale General selling space in multi-brand stores Shop-in-shops BOSS and HUGO shops operated by partners Franchise business Freestanding BOSS and HUGO stores operated by partners Online store hugoboss.com Digital flagship store with seperate brand environments for BOSS and HUGO Partnerships with pure online retailers Distribution via digital pure players and leading marketplaces Online distribution via bricks & clicks Distribution via partners running both physical and digital businesses HUGO BOSS BOSS ESMASH BOSS BDSS BOSS#66PAGE 66 SALES BY DISTRIBUTION CHANNEL SALES BY DISTRIBUTION CHANNEL¹ (IN EUR MILLION) Brick-and-mortar retail Brick-and-mortar wholesale Digital Licenses Total 2021 1,512 647 549 77 2,786 In % of sales 54 23 20 3 100 2020 1,057 472 352 64 1,946 1 As compared to the previous year, presentation has been aligned to the 2025 targets set out in the "CLAIM 5" strategy. In % of sales 54 24 18 3 100 Change in % 43 37 56 20 43 HUGO BOSS Currency-adjusted change in % 43 37 55 20 43#67PAGE 67 RETAIL STORE NETWORK NUMBER OF OWN RETAIL STORES 2021 Number of own retail points of sale thereof freestanding retail stores 2020 Number of own retail points of sale thereof freestanding retail stores TOTAL NUMBER OF RETAIL POINTS OF SALE Europe 579 206 589 212 1,228 Americas 310 98 251 92 Asia/Pacific OPERATED BY HUGO BOSS INCLUDING SHOP-IN-SHOPS AND OUTLETS 339 147 317 141 Total 1,228 451 1,157 445#68PAGE 68 SOURCING FOOTPRINT WELL BALANCED REGIONAL SOURCING & PRODUCTION MIX REGIONALLY BALANCED STRATEGIC SOURCING MIX Asia 49% OWN PRODUCTION COMPLEMENTS THIRD-PARTY SOURCING ACTIVITIES Americas 2% Europe 49% External Sourcing Own Production 83% 17% · O HUGO BOSS 14% Izmir, Turkey (Largest single source of production)#69PAGE 69 STRONG ORGANIZATIONAL EMPLOYEES IN MANAGEMENT (2021) Thereof first management level 29% (2020: 25%) Thereof second management level 45% (2020: 43%) SET-UP 50% Women (2020: 50%) 50% Men (2020: 50%) Thereof first management level 71% (2020: 75%) Thereof second management level 55% (2020: 57%) EMPLOYEE SATISFACTION 76% CONDUCTED ANNUALLY WITH GREAT PLACE TO WORK® GERMANY BOSS BOSS#70PAGE 70 HIGHLY EXPERIENCED MANAGEMENT TEAM WITH MULTI-YEAR INDUSTRY EXPERTISE AND SUCCESSFUL TRACK RECORD DANIEL GRIEDER CEO JOINED HUGO BOSS IN 2021 MIAH SULLIVAN SVP GLOBAL MARKETING & BRAND COMMUNICATIONS JOINED HUGO BOSS IN 2021 JESPER REISMANN SVP OMNICHANNEL YVES MÜLLER CFO JOINED HUGO BOSS IN 2017 JOINED HUGO BOSS IN 2022 FURTHER STRENGTHENED BY A STRONG TEAM OF INDUSTRY EXPERTS WITH SELECTIVE ADDITIONS & MULTI-YEAR EXPERIENCE KRISTINA SZASZ SVP BOSS WOMENSWEAR JOINED HUGO BOSS IN 2021 LUIS GONZAGA MARTINEZ-RIESGO SVP SOURCING & PRODUCTION OLIVER TIMM CSO JOINED HUGO BOSS IN 2021 JOINED HUGO BOSS IN 2021 CHRISTOPHER KÖRBER MANAGING DIRECTOR HUGO BOSS TICINO & SVP TICINO BU JOINED HUGO BOSS IN 2021 ANDREAS STREUBIG HUGO BOSS SVP GLOBAL CORPORATE RESPONSIBILITY & PUBLIC AFFAIRS JOINED HUGO BOSS IN 2017 HEIKO SCHAEFER COO JOINED HUGO BOSS IN 2020 JUDITH SUN MANAGING DIRECTOR GREATER CHINA JOINED HUGO BOSS IN 2021 LUIGI BOIOCCHI MANAGING DIRECTOR EMERGING MARKETS & RUS+ JOINED HUGO BOSS IN 2021 *#71PAGE 71 COMPENSATION SYSTEM STRONGLY SUPPORTING LONG-TERM TARGETS Components STI Performance Targets Weight Comment Short-term variable compensation EBIT 40% STI FOCUS ON: SALES 30% Trade net working capital (TNWC) 30% Stable free cash flow generation by optimizing the most important value drivers LTI Long-term variable compensation Relative total shareholder return (RTSR) 1/3 Return on capital employed (ROCE) 1/3 Employee satisfaction 1/6 LTI PROVIDES STRONG INCENTIVES FOR: The successful execution of the group strategy The value creation and long-term development The increase of employee satisfaction and trust The achievement of ambitious sustainably goals Perfor- mance in Sustain- ability 1/6 HUGO BOSS PERFORMANCE- RELATED COMPENSATION SYSTEM#72PAGE 72 SHAREHOLDER STRUCTURE SHAREHOLDER STRUCTURE AS OF DECEMBER 31 (IN % OF SHARE CAPITAL) Free float 83 (83) PFC S.r.l./Zignago Holding S.p.A. 15 (15) Own shares 2 (2) INSTITUTIONAL INVESTORS (FREE FLOAT) BY REGION AS OF DECEMBER 31 (IN %) North America 46 (39) Great Britain & Ireland 26 (19) Germany 9 (11) Rest of Europe 17 (25) Rest of World 2 (6) HUGO BOSS ~43,000 TOTAL NUMBER OF SHAREHOLDERS ~12% OF SHARES HELD BY PRIVATE SHAREHOLDERS#73PAGE 73 ANALYST RECOMMENDATIONS ■ Buy: 10 ■ Hold: 12 Sell: 0 As of April 14, 2022. HUGO BOSS ~25 ANALYSTS ARE COVERING HUGO BOSS SHARE PRICE TARGET 59.32 EUR#74PAGE 74 HUGO BOSS SHARE PRICE 70 60 50 40 30 20 10 0 ساس +24% 2020-2021 mahar Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Imamo mym Q3 2021 Q4 2021 HUGO BOSS (2)% Q1 2022 AS OF MAR. 31, 2022 EUR 52.64 Q1 2022#75PAGE 75 MULTI-YEAR-OVERVIEW SALES Sales (in EUR million) Sales by segments Europe incl. Middle East and Africa Americas Asia/Pacific Licenses Sales by distribution channel Brick-and-mortar retail Brick-and-mortar wholesale Digital Licenses Sales by brand BOSS Menswear BOSS Womenswear HUGO For full details around the multi year overview please refer to the Annual Report 2021. 2021 2020 2,786 1,946 1,742 543 423 77 1,512 647 549 77 2,181 192 413 1,231 308 343 64 1,057 472 352 64 1,530 131 285 2019 2,884 1,803 560 438 84 1,869 931 84 2,488 396 2,018 2,796 1,736 574 410 76 1,768 952 76 2,422 374 HUGO BOSS 2017 2,733 1,681 577 396 79 1,732 922 79 2,336 397 2016 2,693 1,660 582 382 69 1,677 947 69 2,313 380#76PAGE 76 MULTI-YEAR-OVERVIEW P&L, BALANCE SHEET AND OTHER KEY FIGURES esults of operations (in EUR million) Gross profit Gross margin in % EBIT EBIT margin in % EBITDA Net income attributable to equity holders of the parent company Net assets and liability structure as of December 31 (in EUR million) Trade net working capital Non-current assets Equity Equity ratio in % Total assets Financial position and dividend (in EUR million) Free cash flow Net financial liabilities (as of December 31) Capital expenditure Depreciation/amortization Total leverage (as of December 31) Amount distributed Additional key figures Employees (as of December 31) Personnel expenses (in EUR million) Number of Group's own retail points of sale Shares (in EUR) Earnings per share Dividend per share Last share price (as of December 31) Number of shares (as of December 31) For full details around the multi year overview please refer to the Annual Report 2021. 2021 1,721 61.8 228 8.2 568 137 376 1,458 940 34 2,736 559 628 104 339 1.1 48 14,041 627 1,228 1.99 0.70 53.50 2020 1,187 61.0 (236) (12.1) 230 (220) 491 1,516 760 30 2,570 164 1,004 80 465 (6.7) 3 13,795 570 1,157 (3.18) 0.04 27.29 2019 1,875 65.0 344 11.9 707 205 528 1,713 1,002 35 2,877 457 1,040 192 362 0.2 3 14,633 640 1,113 2.97 0.04 43.26 2,018 1,824 65.2 347 12.4 476 236 537 686 981 53 1,858 170 22 155 129 0.0 186 14,685 629 1,092 3.42 2.70 53.92 HUGO BOSS 2017 1,808 66.2 341 12.5 499 231 WWWWW 459 662 915 1,720 294 7 128 158 0.0 183 13,985 604 1,139 3.35 2.65 70.94 2016 1,777 66.0 263 9.8 433 194 524 752 888 49 1,799 220 113 157 169 0.2 179 13,798 605 1,124 2.80 2.60 58.13 70,400,000 70,400,000 70,400,000 70,400,000 70,400,000 70,400,000#77PAGE 77 FORWARD-LOOKING STATEMENTS CONTAIN RISKS HUGO BOSS This document contains forward-looking statements that reflect management's current views with respect to future events. The words "anticipate", "assume", "believe", "estimate", "expect", "intend", "may", "plan", "project", "should", and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties. If any of these or other risks and uncertainties occur, or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements. We do not intend or assume any obligation to update any forward-looking statement, which speaks only as of the date on which it is made.