#1a.k.a. BRANDS INVESTOR PRESENTATION a.k.a.#2SAFE HARBOR Property of a.k.a. Brands Ⓒ2021| 2 LEGAL DISCLAIMER The company has filed a registration statement on Form 5-1 (including a preliminary prospectus) with the SEC for the offering to which this presentation relates. The registration statement has not yet become effective. Before you invest, you should read the preliminary prospectus in that registration statement and the other documents we have filed with the SEC for more complete information about the company and this offering. You may get these documents for free by visiting the SEC website at www.sec.gov. Alternatively, these documents may be obtained from BofA Securities at BofA Securities, Attention: Prospectus Department, NC1- 004-03-43, 200 North College Street, 3rd floor, Charlotte NC 28255-0001, by telephone at (800)-294-1322 or by email at de [email protected]; Credit Suisse at Credit Suisse Securities (USA) LLC, Attention: Prospectus Department, 6933 Louis Stephens Drive, Morrisville, North Carolina 27560, by telephone at (800)- 221-1037 or by email at usa [email protected]; or Jefferies at Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, 2nd Floor, New York, NY 10022, by telephone at (877)- 821-7388 or by email at [email protected]. This presentation does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. FORWARD-LOOKING STATEMENTS Certain statements contained in this presentation are forward-looking statements. Forward-looking statements may include statements relating to our future plans, strategies and expectations, as well as our future revenues, expenses, earnings, losses, financial performance, financial condition and future prospects. Forward looking statements are generally identifiable by use of the words "believe," "may." "will," "should." "could," "expect," "estimate." "intend." "anticipate," "project," "plan" or similar expressions. Forward looking statements are frequently based on assumptions that may or may not materialize and are subject to numerous uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could cause actual results to differ materially from the results anticipated or projected and which could materially and adversely affect our operating results, financial condition or prospects include, but are not limited to: rapidly-changing consumer preferences our inability to acquire new customer, retain existing customers, or maintain average order value levels; inability to identify brands to acquire, integrate and manage on our platform; our inability to maintain the image and reputation of our brands; economic downturns and market conditions; our use of third-party suppliers and manufacturers that are primarily based in China: our inability to manage our inventory effectively; failing to realize the anticipated benefits of the Culture Kings acquisition; laws or regulations relating to data privacy and security; changes in accounting standards and subjective assumptions, estimates and judgments by management and damage to our reputation from any of the factors described above or elsewhere in this presentation or the prospectus for the offering to which this presentation relates. These risks and uncertainties should be considered in evaluating forward-looking statements and undue reliance should not be placed on such statements. Forward-looking statements speak only as of the date they are made. We do not undertake any obligation to update any forward-looking statement in the future, or to reflect circumstances and events that occur after the date on which the forward-looking statement was made. NON-GAAP FINANCIAL MEASURES This presentation includes certain non-CAAP financial measures. While the Company believes these are useful measures for investors, they are not presented in accordance with CAAP. You should not consider non-GAAP measures in isolation or as a substitute for the most directly comparable or other financial measures calculated in accorda ce with CAAP. Because not all companies use ident presentation herein of non-GAAP financial measures may not be comparable to other similarly titled measures of other companies. For a reconciliation of the non-CAAP measures we use to the most comparable CAAP measures on a historical basis, see the Appendix to this presentation. calculations, the 2018A, 2019A, 2020A financials reflect actual performance of brand portfolio, as reported: Princess Polly (Acquired in Jul. 2018), Petal & Pup (Acquired in Aug. 2019), Rebdolls (Acquired in Dec. 2019). References to 2020PF includes full year of Culture Kings as if owned on Jan 1, 2020 (4 Brands) and references to "across a.k.a. brands" assumes all four brands were owned for the entirety of the period presented. a.k.a.#3OFFERING SUMMARY ISSUER a.k.a. Brands Holding Corp. TICKER | EXCHANGE | AKA | NYSE 13,888,889 BASE SHARES OFFERED FILING RANGE BASE OFFERING SIZE OVER-ALLOTMENT OPTION USE OF PRIMARY PROCEEDS Property of a.k.a. Brands © 2021 | 3 $17.00 - $19.00 $250M (100% Primary) 15% Repayment of indebtedness, purchase of Petal & Pup minority interest and general corporate purposes EXPECTED PRICING | September 21, 2021 LEAD BOOKRUNNERS | BofA Securities, Credit Suisse, Jefferies a.k.a.#4TODAY YOU'LL BE HEARING FROM Property of a.k.a. Brands © 2021 | 4 JILL RAMSEY CEO a.k.a. CIARAN LONG CFO a.k.a. a.k.a.#5Property of a.k.a. Brands Ⓒ2021 | 5 OUR VISION To be the global leader in direct-to-consumer fashion for the next generation of consumers through a dynamic platform of digitally native brands OUR MISSION To accelerate the growth of our brands so they can focus on the customer a.k.a.#6OUR MILESTONES C FOUNDED 2008 PRINCESS POLLY REBDOLLS petal-pup FOUNDED 2010 FOUNDED 2014 FOUNDED 2015 Property of a.k.a. Brands Ⓒ2021 | 6 a.k.a. JULY 2018 ACQUIRED PRINCESS POLLY AUGUST 2019 MARCH 2021 DECEMBER 2019 ACQUIRED petal-pup ACQUIRED C ACQUIRED REBDOLLS a.k.a.#7WE ARE BETTER TOGETHER DIVERSIFIED PORTFOLIO OF BRANDS PRINCESS POLLY culture kings Ct Property of a.k.a. Brands © 20211 7 REBDOLLS FLEXIBLE OPERATING MODEL Highly experienced management team Asset light, 3rd party approach Shared best practices Innovation hub Next Gen culture a.k.a.#8a.k.a. AT A GLANCE DIVERSIFIED PORTFOLIO(¹) PETAL + PUP 7% CULTURE KINGS 44% REBDOLLS 1% BRANDS PRINCESS POLLY 48% FEMALE 67% AUSTRALIA 52% GENDER Property of a.k.a. Brands Ⓒ2021 | 8 REGIONS MALE 33% ZENMInn ROW 12% 2 U.S. 36% MARKETING 2.3M Active Customers 6M Social Media Followers 60% Organic Traffic 8.0x LTV/CAC(2) MERCH 53% Exclusive Mix 60% Repeat Purchase Rate 80% Full Price Sell Through (0) Note: Figures on page represent pro forma 2020 metrics unless otherwise indicated, which includes Culture Kings for the full year. Represents pro forma 2020 Sales breakdown, which includes Culture Kings for the full year. LTV/CAC for 2017 customer cohort. 11% Return Ratio (3) Q2 2021 LTM calculated as FY2020 plus H1 2021, less H1 2020. See Appendix for LTM calculations. 2020PF represents pro forma 2020 consolidated financials, which includes Culture Kings for the full year. (5) Adj. EBITDA is a non-CAAP financial metric. See Appendix for Adjusted EBITDA reconciliation. FINANCIALS $509M Q2'21PF LTM Net Sales (3) 276% '19A-¹20PF Net Sales Growth(4) 16% Q2'21PF LTM Adj. EBITDA Margin(3) (5) a.k.a.#9OUR KEY STRENGTHS Property of a.k.a. Brands Ⓒ2021 | 9 Diversified portfolio of brands Data-driven merchandising Exclusive merchandise Efficient marketing Powerful operating platform a.k.a.#10DIVERSIFIED PORTFOLIO PORTFOLIO OF GLOBAL BRANDS TARGETS DISTINCT AUDIENCES AND EXPANDS REACH SER PRINCESS POLLY culture kings WEAR IT THIS WEEKEND Females 15-25 20 Sales: $185M Australia & U.S. Property of a.k.a. Brands © 2021 | 10 ULTIMATE STREETWEAR Males & Females 18-35 '20 Sales: $169M Australia FLIRTY, EVENT- READY, VERSATILE Females 25-34 20 Sales: $27M Australia & U.S. pu REBDOLLS рир Note: Ceographies represent major markets that the brands primarily operate in. SEXY FOR ALL SIZES Females 18-34 20 Sales: $4M U.S. a.k.a.#11DATA-DRIVEN MERCHANDISING DEMAND-LED, DATA-DRIVEN MERCHANDISING DRIVES SPEED AND FULL-PRICE SELL THROUGH ✪✪✪✪✪✪✪00 TROITAT H With our test and repeat model, we buy small quantities of new styles and release them constantly. We drop 500-800 new styles weekly and quickly read customer data to analyze demand. We then replenish best-selling product in 30-45 days. This approach de-risks fashion inventory. We leverage our dual hemisphere advantage to prospect trends and manage seasonal inventory. Property of a.k.a. Brands Ⓒ 2021 | 11 80%+ FULL-PRICE SELL THROUGH a.k.a.#12EXCLUSIVE MERCHANDISE EXCLUSIVE FASHION DRIVES DEMAND, LOYALTY AND HIGHER GROSS MARGINS 53% Proprietary Merchandise (1) Property of a.k.a. Brands © 2021 | 12 (3) (5) 60% Repeat Purchase Annually(2) 75% Sales From Existing Customers(3) For 2020. Across all brands (including Culture Kings) in 2020. Sales retention of the 2017-2019 cohorts in 2020 vs. 2019. a.k.a. return ratio across all brands (including Culture Kings) in 2020. Average for all eCommerce sales per Invesp as of April 2021. 11% Low Return Rates (4) 11% a.k.a. 30% eCommerce Average (5) a.k.a.#13EFFICIENT MARKETING INSPIRATIONAL CONTENT PROPELS CUSTOMER ENGAGEMENT THROUGH SOCIAL MEDIA Property of a.k.a. Brands Ⓒ20211 13 PORTLAND AUTHENTIC, FREQUENT CONTENT 6M+ Followers AMPLIFIED Note: Figures on page represent pro forma 2020 metrics unless otherwise indicated. LTV/CAC for 2017 customer cohort. BY 13K Influencers RESULTS IN Industry Leading LTV/CAC of 8.0x(¹) DRIVES TRAFFIC 60% Organic Traffic a.k.a.#14OUR BRANDS Property of a.k.a. Brands Ⓒ2021 | 14 O a.k.a.#15PRINCESS POLLY Property of a.k.a. Brands Ⓒ2021 15 HIGHLIGHTS Females 15-25, students Compete on quality, experience & value 80% of sales from proprietary merchandise High full-price sell through Leaders on... ● ● ● Data-driven test & repeat Micro influencer social media strategy Responsible fashion a.k.a.#16S culture Cykings Property of a.k.a. Brands © 20211 16 HIGHLIGHTS 56% male, ages 18-35 Streetwear lifestyle Powerful content & storytelling >50% exclusive merch ~80% online sales 8 experiential stores a.k.a.#17Property of a.k.a. Brands Ⓒ2021 | 17 7 HIGHLIGHTS Female Ages 25-34 On-trend Flirty, event driven a.k.a.#18REBDOLLS Property of a.k.a. Brands Ⓒ 2021 | 18 HIGHLIGHTS Females Ages 18-34 Diverse (~70% Black) Inclusive range of sizes from 0 to 32 a.k.a.#19BRAND GROWTH SINCE ACQUISITION PRINCESS POLLY petal-pup culture Cokings Property of a.k.a. Brands © 2021 | 19 a.k.a. SUPPORT U.S. HQ and team U.S. fulfillment center Key talent hires U.S. fulfillment center U.S. website Hired U.S. GM Mobile app Marketing strategy Carrier negotiations 3P partners Test and repeat Micro-influencer strategy Process improvements a.k.a. ACQUIRED Dotted line represents 100% brand awareness while the shaded portion represents actual consumer awareness. 2018 Plan to open U.S. fulfillment center Plan to open U.S. flagship store U.S. NET SALES 2019 a.k.a. ACQUIRED 2019 Consumer Awareness (1) 161% Net Sales Growth AUS 2020 2020 LTM Q2¹21 LTM Q2¹21 U.S. I | I 1 I 1 a.k.a.#20POWERFUL PLATFORM Y Property of a.k.a. Brands © 2021 20 Highly experienced management team Asset light, 3rd party approach Shared best practices Innovation hub Next Gen culture a.k.a.#21OUR FLEXIBLE OPERATING MODEL OVERSIGHT ON CORPORATE FUNCTIONS ENABLES BRANDS TO FOCUS ON THE CUSTOMER CORPORATE With more a.k.a. OVERSIGHT Finance Technology Supply Chain Legal Human Resources Property of a.k.a. Brands2021 | 21 BRANDS LEAD CUSTOMER Independently with a.k.a. SUPPORT Merchandising Marketing Creative Social Media Digital Experience a.k.a. NEGOTIATES GROUP RATES, RECOMMENDS BEST-IN-CLASS VENDORS & FACILITATES INNOVATION AND COLLABORATION ACROSS BRANDS a.k.a.#22HIGHLY EXPERIENCED TEAM EXPERT LEADERSHIP TEAM WITH DEEP E-COMMERCE AND FASHION NETWORK Fortune 500 e-commerce and fashion experience 100+ years of collective experience scaling digital businesses Management team built from scale and built for scale Extensive experience managing across portfolios and brands Passion for supporting founders and early-stage teams Property of a.k.a. Brands © 2021 | 22 15 of 18 Hires at a.k.a. Through Executive Team Network 10 Key Leadership Hires Across Brands Through Executive Team Network a.k.a.#23ASSET-LIGHT APPROACH 3P APPROACH DRIVES OPERATIONAL SYNERGIES WHILE MAINTAINING FLEXIBILITY NIMBLE INFRASTRUCTURE Shopify powered tech No "tech debt" 3P fulfillment and logistics Property of a.k.a. Brands © 2021 | 23 FLEXIBILITY Real time adjustments for high growth brands Quickly react to market changes ECONOMIES OF SCALE Maintain network of proven vendors Negotiate collectively to drive lower costs a.k.a.#24INNOVATION & BEST PRACTICES WE TEST, LEARN AND SHARE INNOVATIONS AND BEST PRACTICES petal трир Property of a.k.a. Brands © 2021 | 24 PRINCESS POLLY a.k.a. REBDOLLS Identify best practices Facilitate knowledge sharing Benchmark KPIs Autonomy to experiment a.k.a.#25HOW WE'LL GROW Property of a.k.a. Brands Ⓒ2021 25 11. Ma.k.a.#26ORGANIC GROWTH WE HAVE SIGNIFICANT GROWTH POTENTIAL WITH OUR CURRENT BRANDS BIGGEST OPPORTUNITY IS TO GAIN MARKET SHARE IN THE U.S.... U.S. APPAREL, FOOTWEAR & ACCESSORIES MARKET (1) $370B U.S. market is 22X larger than AU AU MARKET(¹) $17B WITH SIGNIFICANT GROWTH POTENTIAL IN EUROPE, CANADA AND ASIA Property of a.k.a. Brands © 2021 | 26 Euromonitor. Data represents 2019 market size. EXPAND OFFERINGS Categories Exclusives Sub-brands Collaborations LOYALTY Customer experience Personalization Loyalty programs DATA & ANALYTICS Collective insights Better benchmarking More leverage a.k.a.#27ACQUISITIVE GROWTH PROPRIETARY, DISCIPLINED M&A STRATEGY AND APPROACH MAKES US AN ACQUIRER OF CHOICE STRATEGY WHAT WE LOOK FOR Expand portfolio and reach Digital & D2C Great content, merchandise & loyalty Strong team Growth potential Property of a.k.a. Brands © 2021 | 27 FINANCIALS $20M+ in revenue Market-beating growth Low marketing % to sales First order profitability Strong retention 10%+ EBITDA SOURCING HOW WE EXECUTE Dedicated M&A team Database of 1,000+ targets Broad network Deep industry relationships Proven track record TERMS & PROCESS Majority stake deals Financed with cash Flexible terms & liquidity Proprietary due diligence Custom 180-day growth plans a.k.a.#28THE FINANCIALS Property of a.k.a. Brands Ⓒ2021 | 28 a.k.a.#29GROWTH & PROFITABILITY NET SALES ($M) $102 2019A $216 +111% 2020A $385 Property of a.k.a. Brands © 2021 | 29 +276% 2020PF Growth % $509 (Č PF LTM 6/30/21(2) GROSS PROFIT ($M) SEN $56 55% 2019A $126 59% $203 53% 2020A 2020PF Gross Margin % $290 57% PF LTM 6/30/21(2) ADJ. EBITDA(¹) ($M) $9 9% 2019A $30 14% 2020A Note: 2019A, represents Princess Polly 2019 full year financials and Petal & Rebdolls partial year financials post-acquisition, 2020A represents 3-brand (excluding Culture Kings) consolidated financials for the full year and 2020PF represents 4-brand (including Culture Kings) consolidated financials for the full year. PF LTM represents pro forma last twelve months financials as of June 30, 2021 and is pro forma for the Culture Kings acquisition. Adj. EBITDA and Adj. EBITDA margin are non-CAAP financial metrics. See Appendix for Adjusted EBITDA reconciliation. 6/30/2021 LTM calculated as FY2020 plus H1 2021, less H1 2020. See Appendix for LTM calculations. $68 18% Adj. EBITDA Margin %60¹) $81 16% 2020PF PF LTM 6/30/21(2) a.k.a.#30RECENT PERFORMANCE UPDATE SALES GROSS PROFIT GROSS MARGIN ADJ. EBITDA ADJ. EBITDA MARGIN Property of a.k.a. Brands © 2021 | 30 2020PF $146 $68 47.1% $19 13.2% Six Months Ended June 30, 2021PF $269 $155 57.5% $32 12.0% Note: 2021PF and 2020PF are pro forma for the Culture Kings acquisition. Adj. EBITDA and Adj. EBITDA margin are non-GAAP financial metrics. See Appendix for Adjusted EBITDA reconciliation. Six Months Ended June 30, 2021 A vs. 2020 +84.9% +126.2% +1,049 bps +67.6% (124 bps) a.k.a.#31POWERFUL CUSTOMER METRICS 2020PF HIGHLIGHTS 2.3M ACTIVE CUSTOMERS 60% ORGANIC TRAFFIC $81 AOV 4.7M TOTAL ORDERS Property of a.k.a. Brands © 2021 | 31 STRONG SALES BY COHORT AND NET SALES RETENTION FY17 FY'18 ■2017 Cohort 2018 Cohort 75% of 2017-2019 cohorts' net sales retained in 2020 FY19 ■2019 Cohort 75% 91% FY 20 2020 Cohort 91% of 2017 and 2018 cohorts' net sales retained in 2020 INDUSTRY LEADING LTV/CAC 8.0x LTV/CAC Over 3 Years Profitable On First Order ($11) CAC $26 First Order 2017 Cohort 2018 Cohort 2019 Cohort $52 LTV 1 Year Year 1 4.8x 3.4 3.1 $71 LTV 2 Years LTV / CAC Year 2 6.6x 4.7 $86 LTV 3 Years Year 3 8.0x a.k.a.#32FREE CASH FLOW AND CAPEX FREE CASH FLOW ($M)(¹) ($1) 2019A Property of a.k.a. Brands © 2021 | 32 FCF Conversion (2): (3) $20 2020A 94% CAPITAL EXPENDITURES ($M) (3) $1.0 2019A $1.3 2020A Free Cash Flow is a non-GAAP metric calculated as Cash from Operations less Purchases of Property and Equipment. See Appendix for Free Cash Flow reconciliation. Free Cash Flow Conversion is a non-CAAP metric calculated as Free Cash Flow / Cash from Operations. 2019A, represents Princess Polly 2019 full year Purchases of Property and Equipment and Petal & Rebdolls partial year Purchases of Property and Equipment post- acquisition and 2020A represents 3-brand (excluding Culture Kings) consolidated Purchases of Property and Equipment for the full year. a.k.a.#33POST-IPO CAPITAL STRUCTURE In conjunction with the IPO, we are raising a $100mm term loan. The transaction will reduce our gross debt by $58mm Post-IPO we will have a net cash position of $69mm This implies net leverage of (0.9x) This improved capital structure positions us for further growth Property of a.k.a. Brands © 2021 | 33 Cash & Cash Equivalents Existing Debt New Term Loan Total Debt Net Debt / (Net Cash) Summary Statistics PF LTM Q2'21 Adj. EBITDA Total Debt/PF LTM Adj. EBITDA Net Debt / PF LTM Adj. EBITDA (1) Actual $34 157 $157 $123 Q2'21 $81 1.9x 1.5x As of June 30, 2021 Pro Forma Note: PF LTM represents pro forma last twelve months financials as of June 30, 2021 and is pro forma for the Culture Kings acquisition. Adj. EBITDA. is a non-CAAP financial metrics. See Appendix for Adjusted EBITDA reconciliation. New Term Loan net of OID. (1) $31 1 99 (2) Pro Forma As Adjusted $168 $99 ($69) Q2'21 $81 1.2x (0.9x) a.k.a.#34ATTRACTIVE LONG TERM GROWTH TARGETS Long-term revenue growth driven by combination of strong organic growth, supplemented with strategic M&A Strong foundation of profitability expected to scale with growing sales base Property of a.k.a. Brands Ⓒ2021 | 34 ORGANIC REVENUE GROWTH SUPPLEMENT WITH ACQUISITIONS LONG-TERM ADJ. EBITDA MARGIN ~20% ONGOING MID TEENS % a.k.a.#35HOW a.k.a WINS MARY 1. BLIGE Property of a.k.a. Brands © 20211 35 POWERFUL COMBINATION OF E-commerce & fashion expertise Broad & deep network Proven track record Early mover advantage Elite group of brands Operator-investors Proprietary playbook Global footprint Better Together. a.k.a.#36APPENDIX Property of a.k.a. Brands Ⓒ2021| 36 a.k.a.#37PRESENTATION OF FINANCIALS Property of a.k.a. Brands Ⓒ20211 37 2019A, 2020A financials reflect actual performance of brand portfolio, as reported - - Princess Polly (Acquired in Jul. 2018) Petal & Pup (Acquired in Aug. 2019) Rebdolls (Acquired in Dec. 2019) 2020PF includes full year of Culture Kings as if owned on Jan 1, 2020 (4 Brands) a.k.a.#38NETWORK OF 3RD PARTY PARTNERS GLOBALLY MANAGED NETWORK OF BEST-IN-CLASS VENDORS MARKETING KLAVIYO instant search BY FAST SIMON Property of a.k.a. Brands Ⓒ2021 | 38 DESCARTES Peoplevox loop ✓/smsbump SUPPLY CHAIN WHIPLASH LOCUS CUSTOMER EXPERIENCE shopifyplus nosto DOMO a.k.a. amazon REDSHIFT tapcart gorgias DATA & ANALYTICS Power BI tableau M MODE afterpay infor PAYMENTS shop Pay Pay FINANCE Klarna. qbquickbooks. PayPal IN NETSUITE xero P planful a.k.a.#39NEXT GEN CULTURE WE COLLECTIVELY EMBRACE A NEXT GENERATION MINDSET CUSTOMER LED We are customer-led; focusing relentlessly on delivering a high-quality experience MOVE FAST We move fast; executing on innovative ideas swiftly and rapidly Property of a.k.a. Brands © 2021 | 39 GROWTH MINDED We are growth minded; testing and learning continuously in and across our brands DATA DRIVEN We are data driven; using data and analytics to make smarter decisions every day DIVERSITY We celebrate and expand the diversity of our customers and our teams INTEGRITY We act with integrity; when in doubt, we take the high road a.k.a.#40GLOBAL SUPPLY CHAIN DIVERSIFIED SUPPLIER BASE AND DUAL-HEMISPHERE NETWORK DRIVES SYNERGIES SUPPLIERS DIVERSIFIED 271 Suppliers across 14 countries (1) SPEED 30-45 day lead time from design to inventory LEVERAGE Low minimum order quantities support test and repeat model ETHICAL Princess Polly leader in ethical sourcing; 100% of suppliers audited Property of a.k.a. Brands Ⓒ2021 | 40 (1) As of May 31, 2021. FULFILLMENT GLOBAL SCALE Network of 8 fulfillment centers and warehouses 3PL LEVERAGE Strategic partnerships support rapid growth while maintaining flexibility CUSTOMER EXPERIENCE Fast delivery and easy returns W Na S E a.k.a.#41EXPAND INTERNATIONALLY SIGNIFICANT GROWTH POTENTIAL IN EUROPE, CANADA AND ASIA Property of a.k.a. Brands Ⓒ2021 | 41 CA PRINCESS POLLY EU JAPAN / KOREA Sell to 196 countries and territories, 11% of 2020 sales Follow early demand signals Target regions with strong social media usage Enhance local experience in key markets Increase marketing spend in key markets. a.k.a.#42HOW WE WILL DRIVE PLATFORM EFFICIENCIES 8000 Property of a.k.a. Brands © 2021| 42 29 TO DRIVE PLATFORM EFFICIENCIES WE: Leverage our collective scale to negotiate improved terms with supplies and vendors Improve operational performance across our platform and enhance profitability Reduce input costs including for raw materials, freight, and shipping Invest in automation and process improvement to drive lower variable costs and improved profitability a.k.a.#43ADJUSTED EBITDA AND ADJUSTED EBITDA MARGIN RECONCILIATION ($M) Net Income Other Expense, Net Provision for Income Taxes Depreciation and Amortization Expense Equity-Based Compensation Expense Adjusted EBITDA Sales Adjusted EBITDA Margin Property of a.k.a. Brands Ⓒ2021 | 43 Years Ended December 31, 2019A $1.4 0.1 1.0 6.2 0.4 $9.2 $102.4 9.0% 2020A $14.8 0.5 6.9 6.8 1.4 $30.3 $215.9 14.0% LTM QZ21PF calculated as 2020PF plus 1H 2021PF less 1H 20ZOPF. 2020PF $13.8 14.7 6.6 31.6 1.4 $68.0 $385.0 17.7% Six Months Ended June 30, 2020PF 2021PF ($9.2) 12.9 (3.8) 18.9 0.4 $19.2 $145.6 13.2% $13.5 2.2 5.8 9.6 1.1 $32.2 $269.2 12.0% (0) LTM Q2'21PF $36.5 4.0 16.1 22.2 2.1 $81.0 $508.7 15.9% a.k.a.#44FREE CASH FLOW RECONCILIATION Property of a.k.a. Brands Ⓒ2021 | 44 ($M) Net Cash Provided by Operating Activities Less: Purchases of Property and Equipment Free Cash Flow Years Ended December 31, 2019A $0.5 (1.0) ($0.5) 2020A $21.7 (1.3) $20.4 a.k.a.#45LTM SALES, GROSS PROFIT AND GROSS MARGIN RECONCILIATION ($M) Sales Gross Profit Gross Profit Margin Property of a.k.a. Brands Ⓒ2021 | 45 Year Ended December 31, Six Months Ended June 30, 2021PF 2020PF $385.0 $203.5 52.8% LTM QZ21PF calculated as 2020PF plus 1H 2021PF less 1H 20ZOPF. 2020PF $145.6 $68.5 47.1% $269.2 $154.9 57.5% LTM Q2'21PF $508.7 $289.9 57.0% a.k.a.