#1Q4 2022 Investor Presentation February 23, 2023 LLEGALZOOM#2LegalZoom.com, Inc. Disclaimer Forward-Looking Statements This presentation contains forward-looking statements. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts contained in this presentation may be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "forecasts," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. Forward-looking statements contained in this presentation include, but are not limited to, statements regarding our annual guidance and other long-term targets. The forward-looking statements in this presentation are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including but not limited to the following: the risk that our recent growth may not be indicative of our future growth; our dependence on business formations and fluctuations or declines in the number of business formations; the impact of macroeconomic challenges on our business, including as a result of inflation, global conflict, supply chain issues and recessionary concerns; our ability to provide high-quality services, customer care and customer experience; our ability to sustain our revenue growth rate and remain profitable in the future; our ability to continue to innovate and provide a platform that is useful to our customers and that meets our customers' expectations; our ability to attract and retain customers and, specifically, our ability to maintain subscribers and convert our transactional customers to subscribers; our ability to drive additional purchases and cross-sell to paying customers; our ability to maintain and expand strategic relationships with third parties; our anticipation of increasing expenses in the future; the competitive legal solutions market; our ability to hire and retain top talent and motivate our employees; risks and costs associated with complex and evolving laws and regulations; the risk that the restatement may affect investor confidence and raise reputational issues and may subject us to additional risks and uncertainties; our ability to remediate material weaknesses in our internal control over financial reporting; and other factors discussed in the section titled "Risk Factors" included in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2022, as such risk factors may be amended, updated or superseded from time to time by our subsequent filings with the Securities and Exchange Commission. The forward-looking statements in this presentation are based upon information available to us as of the date of this presentation, and while we believe such information forms a reasonable basis for such statements, such information may be limited or incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all potentially available relevant information. These statements are inherently uncertain and investors are cautioned not to unduly rely upon these statements. You should read this presentation with the understanding that our actual future results, levels of activity, performance and achievements may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements contained in this presentation, whether as a result of any new information, future events or otherwise. Z 2#3LegalZoom.com, Inc. Disclaimer (Continued) About Non-GAAP Financial Measures This presentation includes certain non-GAAP financial measures including Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP net income (loss), non-GAAP net income (loss) margin, adjusted gross profit, adjusted gross profit margin, certain non-GAAP expenses (including non-GAAP cost of revenue, Non-GAAP sales and marketing, non-GAAP technology and development, and non-GAAP general and administrative), free cash flow, free cash flow margin, unlevered free cash flow, and unlevered free cash flow margin. To supplement our consolidated financial statements, which are prepared and presented in accordance with U.S. generally accepted accounting principles, or GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different from similarly titled measures used by other companies, are presented to enhance investors' overall understanding of our financial performance and liquidity and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We believe that these non-GAAP financial measures provide useful information about our financial performance and liquidity, enhance the overall understanding of our past performance and future prospects and allow for greater transparency with respect to important measures used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance using a management view and because we believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry. The tables in the Appendix contain more details on the GAAP financial measures that are most directly comparable to non- GAAP financial measures and the related reconciliations between these financial measures. In addition, please see our earnings release and our filings with the SEC for the definitions of these non-GAAP financial measures and limitations on the use of such non-GAAP financial measures. Revision and Restatement of Previously Issued Unaudited Condensed Consolidated Financial Statements As disclosed in our Current Report on Form 8-K filed with the Securities and Exchange Commission on February 17, 2023, we concluded that the previously issued unaudited condensed consolidated financial statements as of and for the quarter ended March 31, 2022 were materially misstated and, therefore, require restatement and should no longer be relied upon. The restatement relates to an error within our income tax provision for the three months ended March 31, 2022 relating to the identification of named executive officers subject to limitation on the deductibility of executive compensation under Internal Revenue Code Section 162(m). We will include restated financial information as of and for the three months ended March 31, 2022 in our Annual Report on Form 10-K for the year ended December 31, 2022, or the "2022 Form 10-K." In connection with the restatement, we will also revise our unaudited condensed consolidated financial statements for each of the three months ended March 31, 2022, June 30, 2022 and September 30, 2022 in the 2022 Form 10-K for other previously identified immaterial errors. The impacted operating metrics and financial measures included in this presentation for each of the quarters ended March 31, 2022, June 30, 2022 and September 30, 2022 reflect the foregoing restatement and revisions, as applicable. While you are encouraged read our February 17, 2023 Current Report on Form 8-K for additional information regarding the foregoing, we strongly urge you to read our 2022 Form 10-K for a more complete description of the restatement and revisions as soon as it is filed with the SEC. The information contained herein is preliminary pending completion of the audit performed by our independent registered public accounting firm and the filing of our 2022 Form 10-K with the SEC. Z 3#4(on) GENNA WILLIAMS a Our mission is to democratize law#5We protect businesses, their ideas, and the families that create them BUSINESS FORMATION INTELLECTUAL PROPERTY | COMPLIANCE Legal matters are difficult to navigate on your own Key Pain Points Expertise is expensive and difficult to find Remaining compliant is a complex, evergreen problem 01 5#6LegalZoom The easiest way to form, protect, and keep your business compliant Formation Solutions Formation Package (LLC, INC, Non-Profit) • DBAs and EINS ● ● • Annual Reports, Operating Agreement ● Compliance Solutions Registered Agent / Compliance Legal Expertise / Legal Forms • Tax Expertise ● ● ● Intellectual Property Trademarks • Copyrights Patents ● 3.7M 1.4M+ 384K Businesses formed since inception (2003) Active subscribers of compliance & legal solutions at 12/31/22 Trademarks filed since inception (2003) 9:41 Z LEGALZOOM Start your business with confidence &&= Whether you're ready to form or still deciding, we've got your back. Learn if an LLC is right for you-or enter your name to get started. Starts at $79 + filing fees. Happy Candles Check availability 4.5 stars (41712) These costs are often tax deductible. 6#7We have multiple ways to drive growth m Scale the Business Improve marketing efficiency Reimagine current offerings and launch new products Enhance fulfillment and cross-sell of additional services A Build the Ecosystem Build core offerings Expand partner channels Drive greater customer engagement 8 Integrate Experts Assisted tax services Assisted legal services Enhance service delivery 7#8Our management team is experienced in small business and consumer innovation at scale Dan Wernikoff Chief Executive Officer intuit charles SCHWAR Noel Watson Chief Financial Officer TrueCar do Tripadvisor Nicole Miller General Counsel HONEST Cooley GIBSON DUNN Sheily Chhabria Panchal Chief People Officer Service Titan Shrisha Radhakrishna Chief Technology Officer Intuit COVAD ACTIVISION Google BIZAR Rich Preece Chief Operating & Product Officer intuit Kathy Tsitovich Chief Partnerships Officer intuit 8#9Financial Update LLEGAL ZOOM#10Quarterly Q4 2022 Snapshot $147M total revenue +3% yoy 115K business formations +12% yoy $102M adjusted gross profit(¹) 70% margin(1) 211K transaction units flat yoy (1) This is a non-GAAP financial measure. Refer to the Appendix for a reconciliation of this measure to the most directly comparable GAAP measure. $26M adjusted ebitda(1) 18% margin(¹) 1,441K subscription units +8% yoy L 10#11Full Year 2022 Snapshot $620M total revenue +8% yoy 474K business formations (2%) yoy $420M adjusted gross profit(¹) 68% margin(1) 929K transaction units (5%) yoy (1) This is a non-GAAP financial measure. Refer to the Appendix for a reconciliation of this measure to the most directly comparable GAAP measure. $64M adjusted ebitda(1) 10% margin(¹) 1,441K subscription units +8% yoy L 11#12Key Metrics Business Formations (1) 132K 59% YOY Growth % 134K 34% 114K 103K (10%) 129K 12% (2%) 1₁ 113K (16%) 117K 115K 3% 12% Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 GAAP Revenue $135M 27% YOY Growth % $150M$148M 36% 12% $142M $163M $155M 16%-15% 8% $155M 5% $147M 3% Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Adjusted EBITDA (²) $4M 3% % of Revenue (2) $22M 15% $15M 10% $7M 5% $2M 1% $18M $17M 11% 11% $26M 18% Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 (1) We define the number of business formations in a given period as the number of LLC, incorporation, not-for-profit and DBA orders placed through our platform in such period, excluding such orders from our operations in the United Kingdom. (2) This is a non-GAAP measure. Refer to the Appendix for a reconciliation of this measure to the most directly comparable GAAP measure. Z 12#13Transaction Revenue Details Transaction Revenue $61M $73M 35% $67M 45% $57M Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 5% $65M $65M Year-over-year Growth % 8% $58M $51M 6% (11%) (13%) (10%) Trx Units AOV Transaction Units(1) AOV(2) 276K $223 Q1'21 31% 6% 260K $282 12% 229K 30% $291 211K $267 16% 267K $245 0% 225K $290 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 10% 226K $258 211K Year-over-year Growth % (10%) 8% (3%) (13%) (1%) 0% 3% (11%) (10%) $241 (1) We define the number of transaction units in a given period as gross transaction order volume, prior to refunds, on our platform during such period. Refunds, or partial refunds, may be issued under certain circumstances, pursuant to the terms of our customer satisfaction guarantee. (2) We define average order value for a given period as total transaction revenue divided by total number of transactions in such period. Z 13#14Subscription Revenue Details Subscription Revenue $65M $69M 21% $73M $81M $84M $91M $91M $91M Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Year-over-year Growth % 29% 24% 29% 29% 32% 25% 13% Subscription Units(1) ARPU (2) 1,146K $226 Q1'21 Sub Units ARPU 0% 22% 1,215K Q2¹21 $230 $231 $236 25% 1,264K 3% 1,329K 21% 5% Year-over-year Growth % 1,362K Q3'21 Q4'21 Q1'22 Q2'22 22% $244 6% 19% 1,394K 1,415K 1,441K 8% $252 $259 $258 15% 10% Q3'22 Q4'22 12% 12% 8% 9% (1) We define the number of subscription units in a given period as the paid subscriptions that remain active at the end of such period, including those that are not yet 60 days past their subscription order dates, excluding subscriptions from our employer group legal plan and small business concierge subscription service, for which we ceased acquiring new subscribers in October 2020. Refunds, or partial refunds, may be issued under certain circumstances pursuant to the terms of our customer satisfaction guarantee. (2) We define average revenue per subscription unit, or ARPU, as of a given date as subscription revenue for the 12-month period ended on such date, or LTM, divided by the average number of subscription units at the beginning and end of the LTM period, excluding revenue and subscription units from our employer group legal plan and small business concierge subscription services, for which we ceased acquiring new subscribers in October 2020. Z 14#15Non-GAAP Expenses(¹) $M by Spend Category Cost of Revenue Sales & Marketing $131M $128M 10 9 70 42 11 10 59 48 $133M $135M 11 14 12 11 65 45 64 46 Technology & Development General & Administrative $153M 15 13 72 54 $145M 13 11 66 54 $138M 15 13 62 48 $120M 16 14 46 44 Q1'21 Q2¹21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 % of Revenue by Spend Category 97% 7% 7% 52% 85% 8% 7% 39% 31% 32% 90% 7% 8% (1) These are non-GAAP financial measures. Refer to the Appendix for a reconciliation of these measures to the most directly comparable GAAP measures. 44% 30% 95% 10% 8% 45% 32% Q1'21 Q2'21 Q3'21 Q4'21 99% 9% 8% 46% 35% 89% 89% 8% 7% 10% 8% 41% 40% 33% 31% 82% 11% 9% 31% 30% Q1'22 Q2'22 Q3'22 Q4'22 Z 15#16Non-GAAP Sales & Marketing Detail(¹) $M by Category Customer Acquisition Media "CAM" Other Sales & Marketing $70M 54 16 $59M 44 14 $65M $64M 50 15 47 17 $72M 54 18 $66M 44 22 $62M 45 17 $46M 32 14 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 % YoY Growth by Category 79% 46% 61% 35% 73% (1) This is a non-GAAP financial measure. Refer to the Appendix for a reconciliation of this measure to the most directly comparable GAAP measure. 46% 46% 33% 13% 0% 53% (1%) 16% (10%) (16%) (33%) Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Z 16#17Profitability Metrics Adjusted EBITDA(1) % of Revenue (1) $4M 3% $22M 15% $15M 10% $7M 5% $2M $18M $17M 11% 11% $26M 18% 1% Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Free Cash Flow(1) % of Revenue (1) $29M $17M $9M laşdı $6M $6M 14% 11% 6% 3% -7% ($9M) 21% Q1'21 4% Q2'21 (1) These are non-GAAP financial measures. Refer to the Appendix for a reconciliation of these measures to the most directly comparable GAAP measures. $21M $16M 11% Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Z 17