#1***Rover Investor Presentation August 2022#2Legal Disclaimer This presentation and any related oral statements contain "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 including, but not limited to, Rover Group, Inc. ("Rover")'s expectations or predictions of future financial or business performance or conditions, statements regarding COVID recovery, changes in travel and working behavior, growth, product, offering and market opportunities and the impact on Rover's business and operating results. Generally, statements that are not historical facts, including statements concerning possible or assumed future actions, business strategies, events, or results of operations are forward-looking statements. The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "could," "would," "project," "plan," "potentially," "preliminary," "likely," "predict," "ongoing," and similar expressions are intended to identify forward-looking statements. Such forward-looking statements involve risks, uncertainties and assumptions that may cause actual events, results, or performance to differ materially from those indicated by such statements. Certain of these risks are identified in the section titled "Risk Factors" in Rover's Quarterly Report on Form 10-Q for the quarter ended March 31, 2022 filed with the SEC on May 12, 2022 and its Quarterly Report on Form 10-Q to be filed for the quarter ended June 30, 2022. Additional factors that could cause actual results to differ materially from those expressed or implied in forward-looking statements can be found in Rover's other filings with the SEC which are available, free of charge, on the SEC's website at www.sec.gov. If the risks or uncertainties ever materialize or the assumptions prove incorrect, Rover's results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements speak only as of the date they are made and are based on then current expectations, estimates, forecasts, and projections as well as the beliefs and assumptions of management. Except as required by law, Rover assumes no obligation and does not intend to update any forward-looking statements or to conform these statements to actual results or changes in Rover's expectations. The information contained herein is derived from various internal and third-party industry publications and sources as well as from research reports prepared for other purposes. Rover has not independently verified the information obtained from these third-party sources and cannot assure you of the information's accuracy or completeness. This information involves a number of assumptions and limitations, is subject to risks and uncertainties, and is subject to change. Actual events, results or performance could differ materially from those expressed in the estimates made by the independent parties and by Rover. No representation is made as to the reasonableness of the assumptions made within or the accuracy or completeness of any projections or modeling or any other information contained herein. Any information on past performance or modeling contained herein is not an indication as to future performance. This includes, but is not limited to, the analysis of lifetime value (LTV) which is based on customer cohorts. While we believe that the trends reflected by such cohorts are illustrative of our broader base of pet parents, cohort results inherently reflect a distinct group thereof and may not be representative of our current or future composite group thereof, particularly as we observe changes in rebooking rates, length of bookings, frequency of repeat bookings, availability of pet care providers and other behavior over time, as well as seasonal or differential impact from other factors such as COVID. In addition to results determined in accordance with generally accepted accounting principles ("GAAP"), this presentation contains certain non-GAAP financial measures, including Adjusted EBITDA and Adjusted EBITDA margin. These non-GAAP financial measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with GAAP. Rover believes that the use of these non-GAAP financial measures provides useful information to investors and others in understanding and evaluating Rover's operating results. Non-GAAP financial measures have limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of Rover's results as reported under GAAP. For more information on how Rover uses these non-GAAP financial measures, why Rover considers them important measures, and their limitations, see the section titled "Management's Discussion and Analysis of Financial Condition and Results of Operations-Non-GAAP Measures" in Rover's Annual Report on Form 10-K for the year ended December 31, 2021 filed with the SEC on March 21, 2022 and its Quarterly Report on Form 10-Q to be filed for the quarter ended June 30, 2022. See slide 29 for Rover's historical GAAP net income (loss) and net income (loss) margin and a reconciliation of historical Adjusted EBITDA to net income (loss). Use of Data The data contained herein is derived from various internal and third-party industry publications and sources as well as from research reports prepared for other purposes. Rover has not independently verified the data obtained from all these sources and cannot assure you of the data's accuracy or completeness. This data is subject to change. No representation is made as to the reasonableness of the assumptions made within or the accuracy or completeness of any projections or modeling or any other information contained herein. Any data on past performance or modeling contained herein is not an indication as to future performance. Rover assumes no obligation to update the information in this presentation. 2#3Table of Contents 1. Business Overview 2. Investment Highlights 3. 4. Financial Overview Appendix *Rover 3#4R We believe that everyone deserves to experience. the unconditional love of pets, and Rover exists to make that possible. 4#5Meet Rover $16 $43 Annual Gross Booking Value ($M) ***Rover $92 65% CAGR $202 $333 $436 $233 $522 2014 2015 2016 2017 2018 2019 2020 2021 1Q1-Q2 □Q3 - Q4 $367 2022 YTD 3M+ Pet Parents have booked 82% Repeat bookings 65M All-time services delivered Note: Metrics are cumulative through Q2'22, unless otherwise noted 2022 results have not been audited. See Legal Disclaimer for additional information 1. Based on the US Census zip code tabulation areas with booked transactions on the platform as of June 2022 2. Average annual cohort repeat revenue retention based on 2013-2021 pet parent cohorts 3. Based on LTM Q2'22 third-party credit and debit card data exclusive of competitor's insurance offering 4. Based on July 2022 Rover survey, includes respondents who previously had a pet and relied on a third party 750k Providers paid 1-2 Quarter payback ~13x Larger than next largest competitor (3) 9 97%+ of U.S. population covered ~80% Revenue retention (2) 59% Previously relied on friends, family and neighbors (4) (1) 5#6Rover Overview (1) Rover is the #1 Pet Services App Digital and Convenient Platform connects you with high-quality pet care providers in your area ● ● ● Trust and Safety Background checks Detailed sitter profiles Personal information privacy Customer reviews ● ● ● Ability to choose your pet care provider, unlike some competitors ● 5.6 million reviews provide assurance on quality of care (2) 24/7 support *Rover 1. Based on number of iOS and Android reviews and average ratings as of July 2022 2. Cumulative through Q2'22 11:57 < Dog Boarding 1. Marden R., 1.6 mi. away $38 local doggie day care. pups plural por night ✰✰✰✰✰ 86 Reviews Confirmed availability: Thanksgiving 36 repeat clients 2. Samantha H., 0.9 mi.... Sam of House Dog Cuddles ✰✰✰✰✰ 10 Reviews Calendar Recently Updated 4 repeat clients 3. Leigh R., 1.6 mi. away Dog loving young professional W... ✰✰✰✰✰ 6 Reviews Calendar Recently Updated 1 repeat clients 4. Sydney L., 1.0 mi. away WFH active Belltown sitter! ✰✰✰✰✰ 1 Review. Confirmed availability: Thanksgiving 5. Emily G., 1.8 mi. away Attentive & affordable! ✰✰✰✰✰ 9 Reviews Calendar Recently Updated $32 per night $33 per night $39 per night $34 per night Cancel HOUSING CONDITIONS Has fenced yard Search Filters Dogs allowed on bed DAYTIME AVAILABILITY Sitter is home full-time CHILDREN IN THE HOME Has no children Apply 6#7Illustrative Pricing and Historical Service Mix Overnight Average price per unit % of GBV *Rover Boarding Overnight pet care at a sitter's pet- friendly home $40 / night 55% House Sitting Overnight pet care or house-sitting services at your home 70% of GBV $40 / night 15% GBV and average price in the U.S. for six months ended June 30, 2022 of Drop-in Visits For potty breaks, quick play dates, and litter box cleaning $20 / day 15% Daytime 99 Dog Walking Whenever your dog needs a walk $20 /walk 30% of GBV 10% Doggy Day Care Daytime pet care in your sitter's dog- friendly home $35 /visit 5% 7#8● ● How We Serve Pet Parents and Pet Care Providers Pet Parents Want Happy and stress-free environment for pets Confidence that pets are receiving excellent, personalized care Technology-enabled ease of access and management Care that suits their budget and their lifestyle *Rover 1. Cumulative through Q2'22 What Rover Provides 97% of reviews are 5 stars (1) ♡ "Giulia ... made me feel totally comfortable with leaving my pup with her for the weekend! She gave me constant updates and pictures of my pup! I picked up my pup and he looked happy to see me, but super comfortable with her! I will be using her services again!" "Michelle was incredible! My dog, Mocha, felt instantly comfortable with her... I knew Mocha was in great hands! I would definitely recommend Michelle to everyone" "This service is awesome. I found an amazing person to walk my dog very quickly. It's easy to set up an account, find what services you're looking for, and pay. It's reliable too... I love it!" Rover ● ● Pet Care Providers Want Flexibility and empowerment The love of pets in their lives Meaningful earnings, given the effort Easy way to meet pet parents 8#9Large Opportunity for Continued Growth in Existing Markets Pet-Owning Households ***Rover 90M² (1) 9M¹3) (3) (4) United States ● All 50 States & Territories 97% of U.S. population covered (2) Launched 2013 Canada All provinces including Quebec serviced in English and French Entered in March 2017 with acquisition of DogVacay UK and Europe 8 Countries: Great Britain, Spain, France, Norway, Sweden, Netherlands, Italy, Germany 8 Languages supported by operations team based in Barcelona Launched in London in Q2'18; entered additional geographies in mid-2019 via acquisition of DogBuddy (5) 1. APPA National Pet Owners Survey 2021-2022 2. Based on the US Census zip code tabulation areas with booked transactions on the platform as of June 2022 3. Management estimates based on 2020 Canadian Animal Health Institute survey and the Canadian census reports. 58% of 15M Canadian households have pets 4. Management estimates based on Statista. 38M dog-owning households in 2020 within the green shaded countries, where Rover operates 5. Acquired DogBuddy in late Q4'18 and integrated in Q2'19 9#10Rover's Users Span Across Geographies, Age, and Income We serve a wide age range of pet parents, while our providers tend to be younger Bookings by population density 21% High Density 29% Low Density *Rover 50% Medium Density (1) Gen Z Millennials Gen X Baby Boomers Builders ☐☐$125K+ $100-125K $75-100K < $75K 14% 32% 24% 27% APPA (2) 3% 33% 11% 14% 42% APPA 12% (2) 45% We serve a range of household incomes, but our pet parents skew toward higher income 26% 16% - 1% Rover Pet Parents (³) 35% 16% 18% Rover Pet Care Providers (³) 32% 36% 44% Note: Demographic data for U.S. only 1. Based on 2021 Bookings Rover defines the population density as: Low Density as < 800 people per sq. mile, Medium Density as 800-4000 people per sq. mile, and High Density as >4000 people per sq. mile Based on Rover definitions, Low Density constitutes ~45% of the US population, Medium Density constitutes ~39% of the US population, and High Density constitutes ~16% of the US population 2. APPA National Pet Owners Survey 2021-2022 3. Based on July 2022 Rover survey, excludes non-responses 13% (3) Rover Pet Parents 7% 10#11Table of Contents 1. Business Overview 2. 3. 4. Investment Highlights Financial Overview Appendix *Rover 11#12Pets and Their Love in Our Lives **Rover 1. APPA National Pet Owners Survey 2021-2022 2. Packaged Facts, 2022-2023 3. National Institutes of Health 70% of U.S. Households have Pets +18% have previously owned a pet (1) Part of the Family 96% of dog parents and 95% of cat parents consider their pet a part of the family (2) Our Pets... decrease stress, improve heart health, and help socialize children a Pet Humanization and Premiumization Driving Pet Industry Spend M (1) Prioritization of Pet Needs Increasing Spend Per Pet Increasing Spend on Pet Services Recession Resilience (3) 12#13The Pet Market is Massive, with a Relatively Untapped Services Market 1 I *Rover Global Pet Spend Global Dog & Cat Spend Current U.S. Pet Opportunity (¹) ~$95B Current Commercial Pet Services Market (2) ~$9B (3) ~98% Buy Pet Food Ⓡ (3) ~90% Buy Treats Ⓡ (3) ~85% Take Their Pet to Vet (4) ~10% Pay for Commercial Overnight Pet Services 1. Packaged Facts, 2019. Represents retail pet food/supplies, veterinary and non-medical services 2. Packaged Facts, 2019. Represents 2019 non-medical services market of $10.33B less the $1.4B pet insurance market 3. APPA National Pet Owners Survey 2021-2022. Pet parent behavior statistics represent average for both dog and cat parents 4. Management estimate based on Packaged Facts data in footnotes 1 and 2 above 13#14Rover Unlocks Latent Demand for Pet Care Services Overnight Daytime (1) Unlock Opportunity *Rover $3B $66B Current Commercial # of Pet Households in US x Household Travel Nights per Year x Number of Pets per Household (2) x Price per Pet per Night + (1) Unlock Opportunity $6B $4B = $79B Estimated U.S. TAM, Growing to $113B Total Dogs in US Families x Services per Year x Price per Household x Percent of Addressable Households Current Commercial (3) Source: Packaged Facts, Euromonitor 1. Management estimates based on Packaged Facts and Euromonitor. Additional market opportunity based on number of households with pets, number of total households, number of trips nights per households, and price per pet 2. For purposes of TAM build, pet = dog or cat 3. Management estimates based on Packaged Facts and Euromonitor. International opportunity in geographies where Rover currently operates estimated to be 30% of U.S. opportunity 14#15Majority of Our Pet Parents are New to the Commercial Market Most pet parents who previously used third parties leveraged friends, family, and neighbors **Rover Based on July 2022 Rover survey Who did pet parents previously rely on? Local Independent / Boutique Professionals 15% Kennels / Vets 26% Family / Friends / Neighbors 59% 15#16The Traditional Pet Care Services Market was not Built with Today's Consumer in Mind Extremely fragmented market R Low online penetration ‒‒‒‒‒‒‒‒‒‒‒‒ Few pet care specialists operating at scale online *Rover The Majority of Pet Care is Done by Family and Friends Family & Friends M TTH Local Mom & Pop Shops Pet Care Chains Independent Professionals Found Offline or via Online Aggregators & Directories craigslist nextdoor yelp 16#17Data Creates a Competitive Advantage... ● ● ● ● ● ● ● 65M services booked 14M pet profiles 95M search sessions 29M requests matched with a provider >100 attributes analyzed from each service request 675M messages 360M blog visits 163M photos (5.7 per booking) 3M+ pet parents booked 750k pet care providers paid **Rover Note: All metrics are cumulative through Q2'22 ● ● ● Matching Marketing Operations Safety Features Notifications Advertising on Blog Adds Value to Partnerships Opportunity to Monetize via Future Products and Offerings 17#18Reinforcing Powerful Network Effect New Bookings *Rover Better Matches 1 8 · 86 1 € 3 10 1 10 € 1 1 1 0-101 2118111 01110 01801e 08100 11121 8 1 0 21 Proprietary Algorithm Continuously More Bookings 2 1 1 111 e 1 A 2 8 1 A T A 8 K 100 e 3 8 0 1 88 0011 11101 110 00101 1101810 Improves 008 01 10 0 11001@ # 1 S 1180 1 0 181811 91111-281 811 1 11021 *001081 0001 810 0001010 1010 @8111101 01-11 1180 Growth of Brand and Word of Mouth 0 More Data Repeat Bookings 18#19Powerful Word of Mouth Acquisition Enhanced by Strategic Paid Marketing Drives Growth ● Our strong word-of-mouth customer acquisition combined with repeat transactions has driven down our marketing spend as a % of revenue In YTD 2022, 52% new customers in Top 10 cities were acquired via word of mouth vs. 40% in the rest of the market *Rover Repeat Bookings 49% 40% 82% 2018 2.6M Note: See Legal Disclaimer for additional information YTD 2022 = six months ending June 30, 2022 - Word of Mouth Acquisition in: Top 10 Cities 51% 41% 53% 2019 2.6M All Other Cities 51% 44% 33% 2020 2.1M 50% 41% 18% 2021 3.4M Marketing as % of Revenue 52% 40% 26% YTD 2022 2.2M 19#20Strong Lifetime Value Increasing ABV and repeat bookings drive strength of LTV in recent cohorts $155 $135 $115 $95 $75 $55 $35 $15 0 ... ***Rover 2022 ... e 6 12 2021 18 24 2020 30 Average Lifetime Value 36 2019 42 48 2018 54 60 2017 66 72 2016 2015 2013 2014 78 84 (1) Incomplete cohort year Months since first booking Note: Represents global cohorts of respective year as of Q2'22. LTV is defined as lifetime cumulative net stay take less a constant margin which includes credit card fees, hosting costs, support costs, provider onboarding fees, processing expenses and other costs. 1. Represents portion of full annual cohort year that has not yet reached twelve months. 2022 includes only Jan - June cohorts and their fractional month contributions. Remaining months may have seasonal or differential impact due to other factors such as COVID. Final blended cohorts may differ materially from the trajectory to date. 20#21Continued Acceleration in Engagement. Increased engagement driven by both higher rebooking rates and higher average spend Percentage of Cohort with Rebooking 80% 70% 60% 50% 20226 40% 30% 20% 10% *...* 06 12 **Rover 2021 2020 2019 18 24 30 36 2018 42 48 54 60 2017 ......... 66 72 2016 78 2015 2014 2013 84 $215 $195 $175 $155 $135 $115 $95 $75 $55 $35 $15 2022 06 Months since first booking 12 Average LTV per Repeat Customer 2021 18 ***** 24 2020 30 36 .2019 42 48 2018 54 60 ...... 2017 66 2016 72 78 2015 2013 2014 84 (1) Incomplete cohort year' Note: Represents global cohorts of respective year as of Q2'22. LTV is defined as lifetime cumulative net stay take less a constant margin which includes credit card fees, hosting costs, support costs, provider onboarding fees, processing expenses and other costs. 1. Represents portion of full annual cohort year that has not yet reached twelve months. 2022 includes only Jan - June cohorts and their fractional month contributions. Remaining months may have seasonal or differential impact due to other factors such as COVID. Final blended cohorts may differ materially from the trajectory to date. 21#22Our Strong User Retention is the Result of our Value Proposition and Applied Data Science ● ● ● ● ● ● ● Value Proposition Extends Far Beyond Finding a Provider The Rover Guarantee 24/7 Customer support Care instructions In-app messaging & photo sharing Calendaring Real-time mapping of walks Ease of paying Advanced saftey features (e.g. heat notifications) *Rover 1. Metrics are cumulative through Q2'22 2. Average annual cohort repeat revenue retention based on 2013-2021 pet parent cohorts cumulative through Q4'21 Strong Retention on Both Sides of Platform ● • 82% of bookings are repeat >90% average annual cohort revenue retention for pet care providers (2) (1) 80% average annual cohort revenue retention for pet parents (2) 22#23Ultimately Applied Data Science Drives Platform Stickiness, Increasing Loyalty Our technology identifies good providers and promotes them, driving positive experiences for pet parents *Rover Good providers rank higher in search results Provider shows positive activities on platform < 11:57 7 Dog Boarding 1. Marden R., 1.6 mi. away $38 local doggie day care. pups plural per night ✰✰✰✰✰ 86 Reviews Confirmed availability: Thanksgiving 36 repeat clients 2. Samantha H., 0.9 mi.... Sam of House Dog Cuddles ✰✰✰✰✰ 10 Reviews Calendar Recently Updated 4 repeat clients 3. Leigh R., 1.6 mi. away Dog loving young professional W... ✰✰✰✰✰ 6 Reviews Calendar Recently Updated 1 repeat clients 4. Sydney L., 1.0 mi. away WFH active Belltown sitter! ✰✰✰✰✰ 1 Review Confirmed availability: Thanksgiving 944 5. Emily G., 1.8 mi. away Attentive & affordable! ✰✰✰✰✰ 9 Reviews Calendar Recently Updated $32 per night $33 per night $39 per night $34 per night 23#24Multiple Growth Vectors *Rover € Attract and delight customers in existing geographies and within existing services *Rover H Expand service offerings and pet types covered Grow international coverage Increase revenue from advertising and retail offerings Expand strategic partnerships 24#25Table of Contents 1. Business Overview 2. Investment Highlights 3. 4. Financial Overview Appendix *Rover 25#26Q2 2022 Results 1.4M Bookings 35% YoY Growth 1.1M Q2 2021 1.3M 1.2M 1.2M Q3 2021 *Rover Q4 2021 Q1 2022 1.4M Q2 2022 $213M GBV 59% YoY Growth $134 Q2 2021 $157 $166 $154 Q3 2021 Q4 2021 Q1 2022 $213 Q2 2022 $43M Revenue 77% YoY Growth $24 Q2 2021 $35 $38 Q3 2021 04 2021 $28 Q1 2022 $43 Q2 2022 $4M Adj. EBITDA 10% 10% Adj. EBTIDA Margin $2 Q2 2021 19% 20% (17%) 10% $7 Q3 2021 $8 Q4 2021 (1) ($5) Q1 2022 (2) $4 Q2 2022 Note: 2022 results have not been audited. 1. Adjusted EBITDA defined as net loss adjusted for interest & taxes, depreciation & amortization, other income or expenses, stock-based compensation, restructuring costs, investment impairment, merger and acquisition-related costs, and change in fair value, net and transaction-related expense. See historical GAAP net income (loss) and net income (loss) margin and a reconciliation to net income (loss) on slide 29. 2. Adjusted EBITDA margin is adjusted EBITDA divided by revenue. 26#27Rover - Differentiated Consumer Marketplace *Rover **Rover World's largest online marketplace for pet care Large untapped market opportunity, supported by tailwinds of pet adoption and spend Largest supply of high-quality pet care providers, providing personalized service Strong pet parent loyalty and word-of-mouth growth Data scale and proprietary algorithm to make continuously better matches High growth financial profile with attractive customer unit economics 27#28Table of Contents 1. Business Overview 2. 3. 4. Investment Highlights Financial Overview Appendix *Rover 28#29Trended Adjusted EBITDA Reconciliation Three Months Ended Dec 31, 2021 ROVER GROUP, INC. Adjusted EBITDA Reconciliation (unaudited) Revenue Adjusted EBITDA reconciliation: Net income (loss) Add (deduct): Depreciation and amortization Stock-based compensation expense Interest expense Interest income (3) Change in fair value, net Other (income) expense, net Income tax (benefit) expense (1) (4) Merger and acquisition-related costs Transaction-related expenses (5) Adjusted EBITDA Net income (loss) margin (6) Adjusted EBITDA margin (7) (2) *Rover $ $ Jun 30, 2021 24,482 (2,806) 3,608 1,147 703 (4) 26 (331) 151 2,494 (12%) 10% $ $ $ Sep 30, 2021 35,153 $ (84,537) $ 3,638 994 1,534 (19) 83,580 116 36 1,280 6,622 (240%) 19% $ Note: 2022 results have not been audited. See Legal Disclaimer for additional information 38,006 33,885 3,868 7,919 18 (22) $ $ (39,654) 91 55 220 1,263 7,643 $ 89% 20% Mar 31, 2022 27,824 (8,146) 3,428 4,310 18 (139) (4,579) 256 11 80 (4,761) (29%) (17%) $ $ $ Jun 30, 2022 43,371 (3,632) 2,897 4,834 24 (658) 532 (227) 410 (1) Depreciation and amortization include amortization expense related to capitalized internal use software, which is recognized as cost of revenue (exclusive of depreciation and amortization shown separately) in the consolidated statement of operations. (2) Stock-based compensation expense includes equity granted to employees as well as for professional services to non-employees. (3) Change in fair value, net includes the mark-to-market adjustments related to the Earnout Shares and Warrant liabilities. (4) Merger and acquisition-related costs include accounting, legal, consulting and travel related expenses incurred in connection with the merger and business combinations. (5) Transaction-related expenses include costs related to our secondary offering in the fourth quarter of 2021. (6) Net income (loss) margin is net loss divided by revenue. (7) Adjusted EBITDA margin is Adjusted EBITDA divided by revenue. 4,180 (8%) 10% 29#30*Rover